L`Officiel Voyage Russia

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The French edition of L’Officiel Voyage has been in
print since 2005 and has established a reputation as
one of the most respectable, interesting and highquality travel magazines.
CONCEP T
III
The Russian edition of L’Officiel Voyage has been
published since 22 APRIL 2016 . It is a new travel
and lifestyle magazine for those who see travel as
an inalienable part of their lives. Like the French
edition it describes its main idea, its positioning on
the market and its message to the readers with the
following formula: MAINSTREAM DE LUXE.
The mission of L’Officiel Voyage is to focus on
original itineraries, unique events and people as
well as show familiar and popular destinations in a
brand new light.
L’Officiel Voyage Russia is published by the
international media group ACMG.
2016 will see 5 ISSUES published.
2017 will see 8 ISSUES published.
196 pages
Print run: 25 000 copies.
CONCEP T
IV
«We always get asked what sets
us apart from every other travel
magazine. And we have the answer.
Other magazines run stories on things
to do in this or that destination.
What is most important for us is,
rather, what a traveller needs to know
about the place. And it is only after
we establish this that we go on to
things to do, basing on this basic
knowledge and building upon it, as
well as on our advice and information
from our local contacts»
Anna Chernikova
editor-in-chief
WORD FROM THE EDITOR
V
C HEC K- IN
Hospitality industry news and cultural events.
Useful tricks and priceless tips from
L’Officiel Voyage insiders.
STRUCTURE
VI
SOME WHE RE
Exotic lands and time-tested favourites.
Interesting encounters, original routes
and timeless traditions.
STRUCTURE
VII
E XPE DITION
A long journey on roads less-travelled.
Stories and diaries.
STRUCTURE
VIII
ST YLE
Fashion trends and lifestyle of a modern traveler,
interviews with industry insiders,
tips and photo shoots.
STRUCTURE
IX
C HEC K- OUT
All you need to know to spend 24/48/72 hours in
global cities and special guides from the editorial
team.
STRUCTURE
X
RE ADE RSHIP
L’Officiel Voyage is for experienced travellers with a broad
outlook on life and the world, expensive taste and respectable
hobbies. They know what their time is worth and are not that
easily surprised. When it comes to travel, they are more likely
to choose unique destination and activities and tend to value
quality over price.
READERSHIP
XI
DIGITAL
L’Officiel Voyage is not just a magazine.
It is a cross-platform project comprising print,
web and iPad version of L’Officiel Voyage.
Континент одного острова
М А Д А ГАС К А Р
PL ATFORMS
XII
WE B
Check out lofficielvoyage.ru for the magazine features
and much more, including stories from our insiders from all
over the world, extended photo galleries, our authors’ travel
diaries, updates and previews of the upcoming issue.
PL ATFORMS
Континент одного острова
М А Д А ГАС К А Р
XIII
DISTRIBUTION
Moscow 90 %
St. Petersburg 10 %
Book Shops:
«House of Books»,
«Moskva»
Airports:
Domodedovo,
Sheremetievo,
Vnukovo (30 stockists),
Kazan
DISTRIBUTION
Gas Station: BP (23 stockists)
Shopping Malls:
«Tsvetnoy», «Krestovsky»,
«Mega Center Italia»
Supermarket Chains:
«Azbuka Vkusa» (65 stores),
«Globus Gourmet» (8 stores),
«Alye Parusa» (8 stores),
«Bahetle» (8 stores),
«Zeleniy Perekrestok» (22 stores),
«Stockmann» (5 stores)
XIV
SC HE DULE
2016
№1 may–june
Biarritz and 25 more surfing destinations in Europe.
Chile: the best summer snows. A trip to the high latitudes.
№2 july–august
Madagascar. 20 best cities for runners. Faroese cuisine and the Solar Impulse expedition.
№3 september
The philosophy of Japan. Best oceanariums of the world. Copenhagen, the casual Nordic capital.
Paul Teroux, his travels in the American South and an Amazonian cruise.
№4 october–november
A trip to Cambodia and contemporary art in Singapore.
The chef at Cap Eden Roc Hotel on the French Riviera cuisine.
№5 december–january
Top destinations to see the New Year in.
2017
8 Issues
SCHEDULE
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PRODUC TION SHE DULE
issue
Advertising deadline
file check
23 march
29 march
22 april
№2 july–august
25 may
31 may
24 june
№3 september
20 july
26 july
19 august
№4 october–november
24 august
30 august
23 september
№5 december–january
19 october
25 october
18 november
№1 may–june
PRODUCTION SHEDULE
issue on sale
XVI
ADVE RTISING R ATES
Position
Price, euros
1/1 full page
€ 13 200
2/1 spread
€ 18 600
first spread
€ 30 200
second spread
€ 22 100
third spread
€ 21 000
1 page next to Masthead 1
€ 13 700
1 page next to Masthead 2
€ 13 700
1 page next to the edithor's letter
€ 14 200
1 page next to the table of contents
€ 21 000
third cover
€ 10 200
back cover
€ 26 600
VAT not included.
ADVERTISING R ATES
XVII
CONTAC TS
Project Head
Olga Burma
[email protected]
Editorial
L’Officiel Voyage Russia
[email protected]
Marketing Department
Brand Manager
Oksana Buran
[email protected]
Advertising in Moscow
Advertising in Europe
Interim Advertising director
Victor Moshkin
[email protected]
Milan
Senior advertising manager
Natalia Dalevich
[email protected]
Senior advertising manager
Natalia Rozhman
[email protected]
A Media EU Italy
+39 342 315 22 44
[email protected]
Berlin
A Media Germany
+49 30 657 762 31
[email protected]
Paris
A Media France
+39 02 78 01 50
[email protected]
CONTACTS