room mercedes-Benz

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room mercedes-Benz

Spring/Summer 2017
COLLECTIONS
Madrid, Spain
From September 15 to 20
Feria de Madrid, Hall 14.1
#MBFWM16
https://youtube.com/channel/UCBAplvsFM5pLTi332yddb3Q
ORGANISED BY
www.twitter.com/MBFWMADRID
www.facebook.com/mbfwmadrid
https://www.instagram.com/mbfwmadrid/
INDEX
SÁBADO
7 SEPTIEMBRE
Alphabetical index of designers SEPTEMBER 2016 ............................................................3
Showrooms Samsung EGO ................................................................................................3
Schedule MBFWM September 16.......................................................................................4
THURSDAY 15 SEPTEMBER ................................................................................................5
FRIDAY 16 SEPTEMBER ......................................................................................................7
SATURDAY 17 SEPTEMBER .............................................................................................. 16
SUNDAY 18 SEPTEMBER ..................................................................................................25
MONDAY 19 SEPTEMBER .................................................................................................33
TUESDAY 20 SEPTEMBER ................................................................................................ 41
OFF ..................................................................................................................................53
Mass media with stand ....................................................................................................54
11.00 DUYOS
Sala MerceEGO Designers who have taken part in Fashion Week Madrid since 2006.......................56
des-Benz
Contact details staff MBFWM ..........................................................................................57
12.30ROBERTOVERINO
Sala
Press contact designers General Program .......................................................................58
Bertha Benz
EGO Contacts ..................................................................................................................59
Main sponsors .................................................................................................................60
14.00ANDRESSARDA Sala
Sponsors ..........................................................................................................................64
Mercedes-Benz
Collaborating partners .....................................................................................................69
15.30HANNIBALLAGUNA Sala
Bertha Benz
Designers who have taken part in MBFWM since 1985 ...................................................55
MADRID
MBFWM · SPRING/SUMMER 2017
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Alphabetical index of designers SEPTEMBER 2016
Designers
DEVOTA & LOMBA
JUAN VIDAL
ROBERTO TORRETTA
ALBEC BUNSEN
AGATHA RUIZ DE LA PRADA
DOLORES CORTÉS
JUANJO OLIVA
TERESA HELBIG
ANNA K
AILANTO
DUYOS
LUKE LEANDRO CANO
THE 2ND SKIN CO.
ELENA RIAL
ALVARNO
ESTHER NORIEGA
MALNE
ULISES MÉRIDA
EUPHEMIO FERNANDEZ
AMAYA ARZUAGA
FRANCIS MONTESINOS
MANÉMANÉ
VARELA
FERRANDIZ
ANA LOCKING
HANNIBAL LAGUNA
MARÍA ESCOTÉ
ANDRÉS SARDÁ
ION FIZ
MARIA KE FISHERMAN
Designers Samsung EGO
MARIO COELLO
ANGEL SCHLESSER
JUANA MARTÍN
MAYA HANSEN
44 STUDIO
NOUMAN
DESIGUAL
JORGE VAZQUEZ
MOISÉS NIETO
ABRAHAMSSON
XEVI FERNÁNDEZ
HABEY
Showrooms
BEATRIZ PEÑALVER
[email protected]
www.beatrizpenalver.com
JARABO
[email protected]
www.jarabo.es
NOUMAN
[email protected]
www.nouman.es
SHEN LIN
[email protected]
www.shen-lin.com
ELENA RIAL
[email protected]
www.elenarial.com
JUAN CARLOS PAJARES
[email protected]
www.juancarlospajares.com
PALOMA SUÁREZ
[email protected]
www.palomasuarez.com
WAVERLEY
[email protected]
www.waverlyclothing.com
EUPHEMIO FERNANDEZ
[email protected]
http://euphemiofernandez.tumblr.com
MIKELCOLÁS
[email protected]
www.mikelcolas.es
PAU ESTEVE
[email protected]
www.pauesteve.net
XEVI FERNÁNDEZ
[email protected]
www.xevifernandez.com
HABEY
[email protected]
www.habeyclub.com
NATALIA RIVERA
[email protected]
www.nataliariverastudio.com
SHEILA PAZOS
[email protected]
www.sheilapazos.com
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MONDAY 19
THURSDAY 15
12:00-18:00 DESIGUAL. Re-See Spring/Summer Collections17,
Casa del Lector - Matadero Madrid - By personal invitation only
FRIDAY 16
11:00
12:30
14:00
15:30
17:00
18:30
20:00
ANDRES SARDA
ANGEL SCHLESSER
ROBERTO TORRETTA
DEVOTA & LOMBA
JUAN VIDAL
MOISES NIETO – MANÉMANÉ
Room Mercedes-Benz
Room Bertha Benz
Room Mercedes-Benz
Room Bertha Benz
Room Mercedes-Benz
Room Bertha Benz
Room Mercedes-Benz
SATURDAY 17
11:00
12:30
14:00
15:30
17:00
18:30
20:00
DOLORES CORTÉS – ULISES MERIDA
FRANCIS MONTESINOS
JUANJO OLIVA
ANA LOCKING
HANNIBAL LAGUNA
DUYOS
ION FIZ
Room Mercedes-Benz
Room Bertha Benz
Room Mercedes-Benz
Room Bertha Benz
Room Mercedes-Benz
Room Bertha Benz
Room Mercedes-Benz
MAYA HANSEN – MARÍA ESCOTÉ
TERESA HELBIG
AMAYA ARZUAGA
AILANTO
MARIA KE FISHERMAN
JUANA MARTÍN
Room Mercedes-Benz
Room Bertha Benz
Room Mercedes-Benz
Room Bertha Benz
Room Mercedes-Benz
Room Bertha Benz
VARELA
ALVARNO
THE 2ND SKIN CO.
JORGE VAZQUEZ
LUKE LEANDRO CANO - ESTHER NORIEGA
L’Oréal Paris Awards
MALNE
Room Mercedes-Benz
Room Bertha Benz
Room Mercedes-Benz
Room Bertha Benz
Room Mercedes-Benz
Room Bertha Benz
TUESDAY 20
10:30
12:00
14:00
16:00
18:00
20:00
Samsung Ego Innovation Project: ABRAHAMSSON
MARIO COELLO – FERRANDIZ
EUPHEMIO FERNANDEZ – 44 STUDIO
NOUMAN – ELENA RIAL
HABEY – ALBEC BUNSEN
Mercedes-Benz Fashion Talent Awards
ANNA K - Mercedes-Benz Fashion Days Kiev
XEVI FERNANDEZ
Room
Bertha Benz
OFF*
13:00
20:30
21:30
SUNDAY 18
11:00
12:30
14:00
15:30
17:30
18:30
11:00
12:30
14:00
16:00
17:30
19:30
MIGUEL MARINERO
JOSE MATEOS
MARIA LAFUENTE
* By personal invitation only
SEPT 14
SEPT 17
SEPT 19
HOTEL SANTO MAURO
PUERTA DEL SOL
EUROBUILDING
THURSDAY
15 SEPTEMBER
DESIGUAL
Re-See Spring/Summer 17 Collection
THURSDAY 15 SEPTEMBER · 12:00 - 18:00 h
Re-see Spring/Summer 2017 Collection
SÁBADO
7 SEPTIEMBRE
PRESS CONTACT
Finally
Alex Barrau
Phone (34) 91 521 50 28
[email protected]
MORE INFORMATION
WEB: http://www.desigual.com/es_ES
FACEBOOK: https://www.facebook.com/Desigual/
TWITTER: https://twitter.com/desigual_es
INSTAGRAM: https://instagram.com/desigual
11.00 DUYOS
Sala MerceCasa del Reloj, from 12 a.m. to 6 des-Benz
p.m.
12.30ROBERTOVERINO
Sala
By personal invitation only
Bertha Benz
14.00ANDRESSARDA Sala
Mercedes-Benz
15.30HANNIBALLAGUNA Sala
Bertha Benz
Casa del Lector - Matadero Madrid
Entrance: Paseo de la Chopera, 6/10
MADRID
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FRIDAY
16 SEPTEMBER
11:00
12:30
14:00
15:30
17:00
18:30
20:00
ANDRES SARDA
ANGEL SCHLESSER
ROBERTO TORRETTA
DEVOTA & LOMBA
JUAN VIDAL
MOISES NIETO – MANÉMANÉ
Room Mercedes-Benz
Room Bertha Benz
Room Mercedes-Benz
Room Bertha Benz
Room Mercedes-Benz
Room Bertha Benz
Room Mercedes-Benz
ROOM MERCEDES-BENZ
FRIDAY 16 SEPTEMBER • 11:00 h
LINES OF THE COLLECTION
ANDRES SARDA Spring-Summer 2017 FOUR SEASONS
The four seasons are the subject of the next fashion show by Andres Sarda, who offers a journey through the
calendar while combining fantasies and dreams. His vision is highly personal and atypical.
In spring and summer, the predominant collection will be swimwear, reserving the more intimate garments for
autumn and winter.
Solid colours, along with the juxtaposing of volumes and materials, will be the hallmarks of each season.
As always, the Sarda woman will be highly feminine, elegant, strong and striking, and will make her way through the
year while combining all the elements to suit her taste.
PRESS CONTACT
Alex Agulló Tàpies
Phone (34) 93 452 65 00
[email protected]
MORE INFORMATION
www.andressarda.com
Facebook: https://www.facebook.com/andressarda/
Twitter: https://mobile.twitter.com/hashtag/andressarda
Instagram: https://www.instagram.com/andres_sarda/
Pinterest: https://www.pinterest.com/andressarda/
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ROOM BERTHA BENZ
A wave of colour and optimism cascades over MBFWM, where Agatha Ruiz de la Prada makes a star appearance. This summer collection which will
leave few people indifferent is designed for women who are as fun-loving, daring and original as Agatha herself.
It is a collection that spans the entire spectrum of the day spent enjoying next summer near the water. Dresses, jumpers and cool and comfortable
T-shirts for the mornings or unique pieces for the evenings and nights.
Swimwear of all kinds will be transformed into a multicolour embodiment of Agatha’s style. There will be an omnipresent touch of playful mischief
is in this warm summer collection. The brand’s classic icons —the heart, star, stripes, polka dots and the fuchsia brick wall—, will be combined with
new summer-themed prints like surfboards, life jackets and anchors.
Agatha Ruiz de la Prada is presenting a line of indisputably original swimwear showing once again her famous impossible swimsuits, playing with
all firm’s hallmark elements, such as rainbows forming cages with their colours, covering the body with suggestive ribbons which are tied at the
back or which flow between clouds. Bathing suits with lifejackets, guitars, swags, roosters, a Chesterfield sofa, eyes and mouth... Unique pieces
will take over the catwalk, filled with a sense of humour, ideal for being a star in this or any summer, perfect for beach parties or pool parties alike.
Fun-filled and complex materials such as plastic holographs, corduroys, Lurex, tubular yarn, pearly or mirrored synthetic leathers, sequins,
methacrylates and metal are combined with impossible swimsuit combinations like cotton terry and Dupioni silk, plush fabrics lined with satin silk
and even artificial grass with flowers embroidered in sequins.
An endless array of surprises will conquer the catwalk and break all preconceived notions of what a swimsuit should be, as if this were the divine
Esther Williams and her musicals from the 1950s.
Accompanying this fantastic and crazy swimwear collection we can see, as ever, our playful accessories like glasses, sandals or the new collection
of towels. Surrealism returns to the MBFWM under the gleeful gaze of Agatha Ruiz de la Prada.
PRESS CONTACT
Águeda Alvargonzález
Phone (34) 91 310 40 93
[email protected]
MORE INFORMATION
www.agatharuizdelaprada.com
Facebook: https://www.facebook.com/agatharuizdelaprada/
Twitter: https://twitter.com/agathardlp?lang=es
Instagram: https://www.instagram.com/agatharuizdlprada/
Periscope: @agathardlp
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ROOM MERCEDES-BENZ
Spring/Summer 2017 Summer Sunrise
Stepping out onto a balcony as thousands of sun rays shine down over the land, the sea and the mountains.
Feeling the fresh morning breeze and sensing those pleasant smells it carries as it blows gently through purple, red,
pink and orange flowers, caressing the grass and whistling through the trees.
Hanging laundry, showing beautiful natural hues, whites, silvers, coppers, golds, lavenders, greens and touches of
black
Linen, cotton, guipure, silk, viscose and metallic embroidery representing rays of sunshine. Layered clothes adorned
with openings and straps, flowing materials contrasting with solid cottons, overalls, kimonos, sizeable shirt sleeves
and dresses, loose and comfy trousers, light jackets, and weightless flowing dresses.
Patterns featuring stripes, squares, geometric flowers and blurred floral prints.
PRESS CONTACT
Anabel Martí
Phone (34) 91 431 24 68
[email protected]
MORE INFORMATION
www.angelschlesser.com
Facebook: https://www.facebook.com/pages/ANGEL-SCHLESSER/313656831340
Twitter: https://mobile.twitter.com/aschlesser
Instagram: https://www.instagram.com/aschlesser/
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ROOM BERTHA BENZ
Spring-Summer 2017
A harmonious journey full of freshness, sensuality and elegance, from the coolest city to chic paradise on a summer’s day.
Here comes Roberto Torretta’s collection for Spring-Summer 2016/17.
The aesthetic of the collection follows two different approaches, according to the designer:
On the one hand, the message of a flowing silhouette with soft, carefully arranged lines; on the other, a more radical and ground-breaking approach
that creates a more fitted, constructed figure.
Common throughout the collection is the patterning, which essentially blends fabrics, shapes and colours.
The dresses are designed with plunging necklines, symmetry and asymmetry, knotted details, differing lengths and bias cuts, using fine, flowing
fabrics such as printed silk and satin, or more compact, densely woven fabrics with a starched effect.
Roberto Torretta shines the spotlight on trouser suits and silk crêpe. High-line, wide trousers and very ornate waistlines enhance the figure, while
long and short jackets come with unique buttoning.
Shirts with an almost poetic touch feature wide sleeves and are made of silk or sometimes polka dot cotton mesh.
A broad colour palette brings us gouache flower motifs on silk with blue and black backgrounds that are alive with yellow, orange, green, white and
waxy pink touches, in combination with plain or brocade crêpe in orange and red chili tones, with ink blue (the collection’s core colour) tainting silk
satin and light magenta on devoré fabrics, neutral and black tones on cotton serge and mesh, all combined to embark on the journey that Roberto
Torretta has planned for Spring-Summer 2016/17.
PRESS CONTACT
Ana Marchessi
Phone (34) 670 999 528
[email protected]
[email protected]
MORE INFORMATION
www.robertotorretta.com
Twitter: https://twitter.com/robertotorretta?lang=es
Instagram: https://www.instagram.com/robertotorretta
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ROOM MERCEDES-BENZ
WABI-SABI
A tribute to imperfect, impermanent and incomplete beauty, wabi-sabi brings us closer to an
understated elegance, a combination of simplicity, asymmetry and ingenuity.
Colours inspired by urban facades: sand, lead blue, navy blue and gold.
Fabrics including cotton organza, triple silk organza, Prince of Wales linen, cool wool and textured
cotton.
The forms tend towards more width, aiming for volume and lightness, while the surfaces and edges
are broken down to the point where they seem to be paper.
PRESS CONTACT
D&L Dpto. de Comunicación
Phone (34) 91 308 60 20
[email protected]
MORE INFORMATION
www.devotaylomba.eu
Facebook: https://es-es.facebook.com/devotaylomba.officialpage/
Twitter: https://twitter.com/devotaylomba
Instagram: https://www.instagram.com/devotaylomba/?hl=es
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ROOM BERTHA BENZ
Amour révolutionnaire
Je suis une femme!!
Aussi longtemps que je t’aime je serai libre
Je me fous de ce que pensent les gens!!
Alors embrasse-moi!
Embrasse-moi partout et fais-moi l’amour dans la rue.
L’amour est la meilleure des choses!
PRESS CONTACT
Elena Giménez Valle
Phone (34) 666 444 727
[email protected]
MORE INFORMATION
www.juanvidal.net
Facebook: https://es-la.facebook.com/JuanVidal.designer/
Twitter: https://www.instagram.com/mrjuanvidal/
Instagram: https://www.instagram.com/mrjuanvidal/
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ROOM MERCEDES-BENZ
Spring- Summer 2017
Fighting ✓✓
Strength✓✓
Sacrifice✓✓
Perseverance✓✓
Pain✓✓
Goals✓✓
Resilience✓✓
Learning✓✓
Dreams✓✓
Rewards✓✓
Sweat✓✓
Concentration✓✓✓✓
PRESS CONTACT
Alex Carrasco
Phone (34) 91 827 49 48
[email protected]
MORE INFORMATION
www.moisesnieto.com
Facebook: https://es-es.facebook.com/pages/Moises-Nieto-oficial
Twitter: https://twitter.com/moises_nieto?lang=es
Instagram: https://www.instagram.com/moisesnieto/
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ROOM MERCEDES-BENZ
Spring- Summer 2017
MANÉMANÉ spring 17 is about strength.
MANÉMANÉ spring 17 is about achievement.
MANÉMANÉ spring 17 is about determination.
MANÉMANÉ spring 17 is about risk.
MANÉMANÉ spring 17 is about motivation.
PRESS CONTACT
Águeda Amiano
Phone (34) 655 789 605
[email protected]
MORE INFORMATION
www.manemane.es
Facebook: https://es-es.facebook.com/MAN%C3%89MAN%C3%89-48309788556/
Twitter: https://mobile.twitter.com/hashtag/man%C3%A9man%C3%A9
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SATURDAY
17 SEPTEMBER
11:00
12:30
14:00
15:30
17:00
18:30
20:00
DOLORES CORTÉS – ULISES MÉRIDA
FRANCIS MONTESINOS
JUANJO OLIVA
ANA LOCKING
HANNIBAL LAGUNA
DUYOS
ION FIZ
Room Mercedes-Benz
Room Bertha Benz
Room Mercedes-Benz
Room Bertha Benz
Room Mercedes-Benz
Room Bertha Benz
Room Mercedes-Benz
ROOM MERCEDES-BENZ
SATURDAY 17 SEPTEMBER • 11:00 h
SUMMER 2017 INSPIRATION
The 2017 collection takes its inspiration from the artistic vanguards of Kinetic Art and Op-Art. Large planes of colour
are combined with openwork lattices and structures that bestow a sensation of movement.
Architectural forms, with the combination and repetition of simple geometric shapes such as rectangles, squares,
triangles or circles.
As for colours, sharp contrasts, whether poly or bi-chromatic. The shades create gradations of light and shadow,
thus expanding the tonal range. Silver laminate with different intensities and 3D effect fabrics generate a more
sophisticated feel with a rather galactic air.
A radical, personal and polymorphous universe for a swimwear collection wholly based on the aesthetics of
movement.
PRESS CONTACT
Jemina Perendreu
Phone (34) 93 439 73 94
[email protected]
MORE INFORMATION
www.dolores-cortes.com/es
Facebook: https://www.facebook.com/DCortes.Beachwear.Official/
Twitter: https://twitter.com/_dolores_cortes
Instagram: https://www.instagram.com/_dolores_cortes/?hl=es
Pinterest: https://www.pinterest.com/dolorescortes/
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ROOM MERCEDES-BENZ
LUZ. SPRING-SUMMER 2017
«Now pick up your old book... Pola, the siren,
the vaporetto, the grey pigeons their beauty the wave soon the old briefcase, towards the port, towards Venice, towards nowhere».
(Excerpt from the poem Muerte en Venecia (Death in Venice, by Guillermo Carnero)
Fashion is equivalent to anti-fashion.For women, Ulises Mérida for spring/summer 2017 is breaking down columns and barriers and has decided to place personality
before trends.A cry of freedom; it is the individual who dominates fashion, and not vice versa.
This woman is reincarnated as an English tourist wandering the beaches of Lido in Venice, as a homage to the film Death in Venice. The light is blinding but finely dusted.
This is Venice.But it could also be the Calima wind on the east coast of Spain or the light painted by Sorolla... The light, always the light.
In this modernised decadence, garments overlap, lines begin fluidly, as if caressing the body, in a game that begins as simulation before being converted into innuendo.
The accessories take part in the definition, with the use of belts to emphasise the silhouette. The shoes in this collection are flat, classic, masculine, with a strong sense
of an Oxford shoe lightened by the Mediterranean.
The palette of colours allows light to refract within them, and to flow, coming and going, like waves breaking on the shore, setting out from pure and off-whites, passing
through sand and golden-toasted shades, up through mid-greys and bluish tones, metallic and pearlescent, finishing with mid and deep blue tones.
The materials also play with a sense of movement, evolving from lighter and transparent gauzes, through cotton voile and mid-weight linens to the firmness of cotton
raffia and silk mikado.
PRESS CONTACT
Charo Izquierdo / Alicia Gil
Phone (34) 619 833 636
[email protected] / [email protected]
MORE INFORMATION
www.ulisesmerida.com
Facebook: https://www.facebook.com/UlisesMeridaFD
Twitter: https://twitter.com/ulisesmerida
Instagram: https://www.instagram.com/ulisesmerida/
Linkedin: http://es.linkedin.com/pub/ulises-mérida/6b/120/688
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ROOM BERTHA BENZ
PATRIMONIO MONTESINOS. Spring-Summer Collection 2017
Patrimonio Montesinos is a tribute to art and popular culture as expressed in its longstanding festivals.
Festivals of music and light. Festivals of masters, fireworks and falleras who set their joys aflame with the arrival of spring in an ancient rite that
dates back to the gods on Mount Olympus: gunpowder and fire.
It is our heritage and for Montesinos has served to emphasise the truth in all his work.
COLECTION
Textures and fabrics
Silks, chiffons, lace and organza: Sensorial and sumptuous.
Traditional silk brocades.
Cotton and linen voiles. Eternal Mediterranean accomplices.
Handcrafted raffia. Perlés and silks. Pure craftsmanship. Signature garments bearing the house style.
Sparkling and technological embroidery. Experiments with new finishes.
Lines
A silhouette that is pure Montesinos.
The air is filled with the aroma of scarves, and skirt flares and flounces are essential on bodies, necklines and sleeves.
This festival reveals corsets and tight busts of handcrafted honeycomb with skirts featuring unlimited frills and flares.
Prints
As in all Montesinos collections, prints play a vital role.
Los dioses del fuego (“The Gods of Fire”): on a blue marble background we see a parade of icons of classical beauty combined with protest and
fallas-related graffiti.
Nit del Foc: night of fires and monuments. Reprints of the historic prints of Valencia.
PRESS CONTACT
MORE INFORMATION
José Vicente Plaza
www.francismontesinos.com
Phone (34) 607 184 313
Facebook: https://es-la.facebook.com/Francis-Montesinos-141674099218427/
[email protected]
Twitter: https://twitter.com/montesinosworld?lang=es
Instagram: https://www.instagram.com/francismontesinos/
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ROOM MERCEDES-BENZ
PRESS CONTACT
Jeff Bargues
Phone (34) 91 828 53 97
[email protected]
MORE INFORMATION
www.juanjooliva.com
Facebook: https://es-es.facebook.com/pages/Juanjo-Oliva/165511960222027
Twitter: http://twitter.com/juanjooliva
Instagram: https://www.instagram.com/juanjooliva/
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ROOM BERTHA BENZ
PRESS CONTACT
Alberto Gonper
Phone (34) 91 391 00 88
[email protected]
MORE INFORMATION
www.analocking.com
Facebook: https://www.facebook.com/pages/Ana-Locking/16875045063
Twitter: https://mobile.twitter.com/analocking
Instagram: https://www.instagram.com/analocking/
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ROOM MERCEDES-BENZ
+34 by Hannibal Laguna
Communication with our surroundings is channelled through numbers, codes, sequences and prefixes that identify the area and country we are contacting. Although
its age is largely unknown, Spain’s +34 prefix is almost 50 years old. This numeric symbol has identified Spain for decades, and has become a silent travel companion,
a symbol of countless memories, and a crucial partner in exporting Spain’s history, culture and fashion.
+34 is a collection inspired by Spain, where one prefix brings together a whole series of shapes, volumes, textures and colours with the nostalgic memory of beautiful
experiences lived. A harmonious sequence of evening dresses, where times gone-by meet to explore a past that is rich in volumetric architectural elements. The
collection was constructed using the supreme craft techniques of Haute Couture, from a contemporary perspective and with a modern approach, where tradition
merges with elegance and experimentation to underpin the creative concept.
The silhouettes of the past re-emerge in the form of tiny waists and swirling bias-cut skirts reminiscent of a bullfighter’s cape. Invisible backs and ornate fronts,
featuring richly embroidered lace and mantilla dotted with glass beads. Deliciously striking tube dresses with crystal polka dots and capes made of translucent
organza. The main focus of the collection are volatile chiffon fabrics over the label’s famous signature bustiers, and goffered silk jacquard over matte organza. And all
of this comes in a colour palette that is tainted with Formentera turquoise, smoked salmon, nude, champagne, taupe, orchid, lipstick red and black.
Footwear and handbags are also part of +34, expressing neo-luxury, which the designer loves to encourage in his accessories lines. Super feminine mules decorated
with gros-grain bands. Sophisticated suede sandals with metallic heels fastening with delicate laces. Translucent boot-like sandals with an exposed band across the
toes and circular ribbing. Nude colour stilettos with a transparent mesh effect and refined tips coloured with tiny dégradé crystals. This exquisite collection bears the
«Made in Spain» seal and stands out for its fabulous designs and excellent all-round quality.
The HANNIBAL LAGUNA FASHION JEWELS line will soon be presented on the catwalk for the first time. To create this collection, the designer has extracted the
essence of by-gone eras and distilled it to produce pieces that are inspired by the emblematic jewels seen on the big screen, but with a contemporary, modern
twist that is bursting with energy. Light, shine and shimmer are embodied in stunning crystal gems set into carefully gold-plated chains. Here, asymmetric designs,
experimental shapes and colours take prevalence. The colour palette blends fabulous amethyst hues and French pink with those flattering turquoise and aquamarine
tones. The gems have also been carefully cut into specific shapes: brilliant, marquise and the unique trilliant cut that characterises the underlying theme of all
HANNIBAL LAGUNA FASHION JEWELS collections.
PRESS CONTACT
MORE INFORMATION
Isabel Angulo
www.hannibal-laguna.com
Phone (34) 656 873 839
Facebook: https://www.facebook.com/Hannibal-Laguna-209553595742898/
[email protected]
Twitter: https://twitter.com/hannibal_laguna
Instagram: https://www.instagram.com/hannibal_laguna/
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ROOM BERTHA BENZ
BOTÁNICA, summer 2017
Nature as the source of all beauty: unprecedented colours, sinuous shapes and spontaneous harmony!
A reflection of emotion. Delicacy.
Botany interpreted as a metaphor.
Slender silhouettes. Flower stalks. Organic volumes. Corolla.
Satin textures. Petals. Embellished fabrics. Jacquard. Guipure. Craftwork. Plumeti. Sparkle. Dewdrops.
Unique colours. Garden. Declinations. Camellia white. Peony pink. Hydrangea blue. Daffodil yellow. Sea green.
Frills. Folds. Wrappings. Pleats. Orchards.
PRESS CONTACT
Blanca Zurita
Phone (34) 91 532 07 28
[email protected]
MORE INFORMATION
www.duyos.net
Facebook: https://www.facebook.com/pages/duyos/126529750761966
Twitter: https://mobile.twitter.com/hashtag/duyos
Youtube: https://www.youtube.com/user/TVDuyos
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ROOM MERCEDES-BENZ
YATCH CLUB. Spring/Summer Collection 2017
Collection No. 30 by ION FIZ targets the sea and summer holidays at a yacht club with days of leisure and enjoyment
filled with surprises. Pack your bags to come on board and dive into a collection where salt is the perfume; the sky, sea,
sun and moon are the colours; and the water, waves and sand are the textures. An organic marine-themed universe that
the designer has brought to life in the designs of his new creations for men and women.
Lines: Experimental minimalism, clean lines with significant and innovative «signature garment» details.
Fabrics: Egyptian cotton, canvas, twill, pique, denim, metallic silk, perlé and tulle.
Colours: White, sand, sky blue, indigo, black, silver and gold.
From the yacht, ION FIZ looks out at the horizon, as optimistic as the breath of fresh air emanated by the new «Yacht Club»
collection.
PRESS CONTACT
Elsa Martínez – Juan Ferrando
Phone (34) 636 575 516 / 639 612 262 / 674 404 451
[email protected] / [email protected] / [email protected]
MORE INFORMATION
www.ionfiz.com
Facebook: https://es-es.facebook.com/ION-FIZ-142589552428795/timeline/
Twitter: https://twitter.com/_ionfiz?lang=es
Instagram: https://www.instagram.com/ionfizmadrid/?hl=es
Google+: https://plus.google.com/103248418806360568886/
Youtube: https://www.youtube.com/user/IonFizModa/
Vimeo: https://vimeo.com/ionfiz/
Pinterest: https://www.pinterest.com/ionfiz
Linkedin: https://es.linkedin.com/in/ion-fiz-4b16b016/
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SUNDAY
18 SEPTEMBER
11:00
12:30
14:00
15:30
17:00
18:30
MAYA HANSEN – MARÍA ESCOTÉ
TERESA HELBIG
AMAYA ARZUAGA
AILANTO
MARIA KE FISHERMAN
JUANA MARTÍN
Room Mercedes-Benz
Room Bertha Benz
Room Mercedes-Benz
Room Bertha Benz
Room Mercedes-Benz
Room Bertha Benz
ROOM MERCEDES-BENZ
SUNDAY 18 SEPTEMBER • 11:00 h
ROLLERS
Inspiration:
Roller skaters, skateboarders, roller hockey. Figure skating. Skating boots with 4 wheels. Details such as eyelets and stitching, laces, zips and boot hooks. Sneakers,
sportswear, movement, speed. Reminiscences of active wear in all the patterns. Sporting colour combinations which have been adapted to prêt-à-couture.
Fabrics:
Neoprene, mesh, 3D mesh, synthetic leather with injected plastic, textured lycra, fabrics which are pleasant to the touch, soft and elastic, contrasting with rigid
synthetic leather, special breathable fabrics for lining footwear and leather goods. The fabrics are dense but comfortable. All the corsets in the collection will be
made from soft matt fabrics industrially mounted on 3mm thick foam to provide a spongy smooth matt finish.
Colours:
White, off-white, beige, pale pink and black as the basics. Sport-style colour combinations such as black and white, and other more aggressive colours such as
cyan blue, cadmium yellow and purple. Predominance of colour contrasts through black or off-white piping throughout the entire collection.
Special attention is paid to the eyelets, and to ornaments, Maxizip zippers and padded synthetic leather applications used as reinforcement.
Silhouettes:
The silhouette clings to the body, with structured corsets and garments, but with rather more daring cuts than in previous collections. Designs appear in which
accessories like knee pads, leggings and harnesses are perfectly complemented with crop top-style or swimwear-inspired garments to bestow a cool summery
touch.
The pattern is inspired by sportswear, architectural-style garments and a certain bionic air. Halter tops, bandeau tops, cross braces, shorts, off the shoulder tops,
overlapping garments.
Sneaker-style platform shoes complement these looks. Special attention is paid to accessories such as clutches, harnesses and masks with sporting overtones.
PRESS CONTACT
MORE INFORMATION
Natalia Ageitos
www.mayahansen.com
Phone (34) 675 412 608
Facebook: https://www.facebook.com/mayahansen/
[email protected]
Twitter: https://twitter.com/mayahansen
Instagram: https://www.instagram.com/mayahansencorsetry/
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ROOM MERCEDES-BENZ
CONCHINCHINA (aka TIMBUKTU...)
When you think the world ends you reach Timbuktu. Beyond Timbuktu there is nothing.
A long journey through exotic worlds and colourful dreams of crossing continents.
A mixture of raw fabrics in oversize cardigans to keep warm in the high mountains is combined with
subtle Asian silks, with colourful hand-painted designs, which turn into light dresses.
Dragons, snakes and other mystical animals lurk in these worlds. They invade all the garments with
their graceful movements. Symbols of good fortune that light the way.
Colourful dresses with straight lines and minimal cuts. Contrast of the mini garment combined with
the oversize. Garments entirely embroidered in tulle with embossed flowers that give the appearance
of exotic gardens.
I have finally arrived, here I am, I’ll see you in Timbuktu.
PRESS CONTACT
Pelayo Santos
Phone (34) 636 971 620
[email protected]
MORE INFORMATION
www.mariaescote.com
Facebook: https://www.facebook.com/María-Escoté-65308540201/
Twitter: https://twitter.com/mariaescote?lang=es
Instagram: https://www.instagram.com/maria_escote/
Linkedin: https://es.linkedin.com/in/mariaescote
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ROOM BERTHA BENZ
INSPIRATION
The music sounds and, after a few seconds of doubt, we set out on the track. Dance as primal movement, as a
celebration, as a metaphor for constant motion. In fashion, as in dancing, one is not allowed to stop. Like in the film
«They Shoot Horses, Don’t They?».
It all started with a feather dress that Teresa wore to a wedding. She danced in it. Many people enquired about what
she was wearing; from there a first micro-collection was born. It all started with that feather dress, which gave a
boost to the brand.
2016 has been a party for us. We are celebrating 20 years in the business, and we’re still dancing.
PRESS CONTACT
Álvaro Rincón / Isaac Montesinos
Phone (34) 91 825 54 52
[email protected]
MORE INFORMATION
www.teresahelbig.com
Facebook: https://es-la.facebook.com/teresahelbig.barcelona/
Twitter: https://twitter.com/teresahelbig?lang=es
Instagram: https://www.instagram.com/teresahelbig/
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ROOM MERCEDES-BENZ
INSPIRACIÓN
This catwalk show marks our 20th anniversary at Cibeles and we want to celebrate by presenting a collection that
brings together new proposals from this season with pieces that represent our previous Spring-Summer collections,
to create a sort of summary of Amaya Arzuaga’s history.
PRESS CONTACT
José Manuel Prieto Martín
Phone (34) 91 319 96 09
[email protected]
MORE INFORMATION
www.amayaarzuaga.com
Facebook: https://www.facebook.com/AAdeAmayaArzuaga
Twitter: https://mobile.twitter.com/amayaarzuaga
Instagram: https://www.instagram.com/amayaarzuaga
Pinterest: https://www.pinterest.com/amayaarzuaga
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ROOM BERTHA BENZ
Celebrating its 15th anniversary on the Catwalk
Ailanto’s fabrics tell a story of fifteen years of time standing still, fifteen different techniques, an alternating
range of hues, volatile watercolours and embroidery framed forever by needle and thread.
They brought back the delicacy of chinoiserie, the dance moves of Pina Bausch, they gave us Bauhaus with a
feminine gaze, the camera of Jacques Henri Lartigue in the snow amidst Alpine forests, and the frozen image
of burning ice with the dizzying hips of Veruschka.
Alianto grows, it sways to and fro with life like entwined bindweed, like subtle ivy in the air, rising from the
ground towards the sky. Like an image glimpsed in a dream, leaving traces of a world of grace, beauty and
refinement upon awakening.
PRESS CONTACT
Ángela Ortiz
Phone (34) 661 875 048
[email protected]
MORE INFORMATION
www.ailanto.com
Facebook: https://es-la.facebook.com/Ailanto-108567039177893/
Twitter: https://twitter.com/ailantomoda?lang=es
Instagram: https://www.instagram.com/ailanto/
Pinterest: https://www.pinterest.com/ailanto/
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ROOM MERCEDES-BENZ
USA, Tucson, Arizona, 1973. Richard Nixon announces the cease of offensive action in Vietnam.
Elvis Presley performs the first concert broadcast worldwide in Hawaii, with more viewers than
the Apollo moon landings. The Miami Dolphins win Super Bowl. The first call from a mobile phone
is made in New York City.
Sister Jane Eschweiler, a novice from the order of the Divine Saviour, leaves the convent she was
enclosed in, not to flee with contempt from a peaceful life of spiritual retreat and praying to the
Tucson Dioceses, but because she has seen a sign of uncertain origin and feels the need to embark
on a strange and dangerous pilgrimage: to set out in a four-axled trailer across the barren roads of
Arizona to help mournful souls and bereaved hearts.
An uncertain fate. A calling driven to the limits of love. God has taken to the roads.
PRESS CONTACT
Víctor Alonso
Phone (34) 630 386 697
[email protected]
MORE INFORMATION
www.mariakefisherman.com
Facebook: https://es-es.facebook.com/mariakefisherman/
Twitter: https://twitter.com/mariakefisher?lang=es
Instagram: https://www.instagram.com/mariakefisherman/
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ROOM BERTHA BENZ
ECLÉCTICA
The company JUANA MARTÍN from Cordoba will once again be present at the 64th edition of the
Mercedes Benz Fashion Week Madrid. ECLÉCTICA is the name chosen to give life to the forthcoming
offerings by the firm for Spring-Summer 2017.
This time the Cordovan designer has decided to combine trends, styles and patterns that are very
different from one another but which converge into a harmonious whole and are reconciled to
perfection, resulting in a line that lives up to the title of the collection.
The bougainvillea takes on special importance both for its colours and its structure, and becomes
the main point of visual impact of the fabric. Floral prints are once again fundamental, but with
a reinvention of the concept and the way they blend with the garment. The volumes create solid,
clean and geometric structures. The firm continues to present its iconic lines as the duality of
blacks and whites combined with different coloured elements. Fishing villages and the deep blue
of the sea are also reflected in the air that surrounds ECLÉCTICA.
The fabrics used in making this new offering will be gauzes, poplins, lurex, lamé, silks and raffia. A
subtle, sophisticated and fascinating patchwork.
PRESS CONTACT
Paula Pérez
Phone (34) 619 203 824 / 957 486 481
[email protected]
MORE INFORMATION
www.juanamartin.net
Facebook: https://es-es.facebook.com/juanamartin/
Twitter: https://mobile.twitter.com/juanamartinmoda?lang=es
Instagram: https://www.instagram.com/juanamartinoficial/
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MONDAY
19 SEPTEMBER
11:00
12:30
14:00
16:00
17:30
19:30
VARELA
ALVARNO
THE 2ND SKIN CO.
JORGE VAZQUEZ
LUKE LEANDRO CANO - ESTHER NORIEGA
ENTREGA PREMIO L’ORÉAL PARIS
MALNE
Room Mercedes-Benz
Room Bertha Benz
Room Mercedes-Benz
Room Bertha Benz
Room Mercedes-Benz
Room Bertha Benz
ROOM MERCEDES-BENZ
MONDAY 19 SEPTEMBER • 11:00 h
The seductiveness of extraordinary women. SUMMER’17
This collection is inspired by two seemingly antagonistic concepts: luxury and sport. It blends the baroque
excess of the 80s with the refined and functional lines of the 90s, creating a mix where sophistication and
elegance take precedence.
MATERIALS
TRENDS
COLOURS
Knitwear
Dress-jackets and maxi jewelled belts
White
Neoprene
Sport crop top + couture leggings
Black
Paillette
Tank tops + mini skirts
Red
Nappa
Micro-dresses
Turquoise
Glass
Frills
Gold/silver/bronze
Chinchilla fur
Short/long dresses
Lead
Mink
Dress
PRESS CONTACT
[email protected]
MORE INFORMATION
www.felipevarela.com
Twitter: https://twitter.com/varelaofficial
Instagram: https://www.instagram.com/felipevarelaa/
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ROOM BERTHA BENZ
PRESS CONTACT
Cru Heiderich
Phone (34) 91 523 88 06
[email protected]
MORE INFORMATION
www.alvarno.com
Facebook: https://www.facebook.com/ALVARNO-264639613193/?fref=ts
Twitter: https://twitter.com/ALVARNOstudio
Instagram: https://www.instagram.com/alvarnostudio/
Pinterest: https://www.pinterest.com/alvarno0280/
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ROOM MERCEDES-BENZ
PRESS CONTACT
Jorge Castilla
Phone (34) 91 704 65 91 / 629 753 984
[email protected]
MORE INFORMATION
www.the2ndskinco.com
Twitter: https://twitter.com/the2ndskinco?lang=es
Instagram: https://www.instagram.com/the2ndskinco/?hl=es
Pinterest: https://www.pinterest.com/the2ndskinco/
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ROOM BERTHA BENZ
More an explorer than a designer, Jorge Vázquez travels around the world looking for the richest and most exotic
aesthetics, once again reinventing the concept of luxury for women.
His travels took him this time to East Africa, where he plunged fully into its flora, fauna and the local tribal-ethnic
style, adopting it as his own but giving it a sense of sophistication with touches of the colonial safari look from the
late 19th century.
Vázquez offers us a fresh and dainty woman who lands on the African savannah with all the sophistication of the
big city, resulting in a multicultural look for a woman who knows how to blend in with the most exotic environments
without losing her essence.
Light and flowing garments are combined with the other more structured tailor-style garments that are such an obsession
for the designer, urban garments with fashionable touches. These give way to the night: fresh, iconic and vaporous, an
oasis with new details and volumes that convert the Jorge Vázquez woman into a mirage of sensuality and freshness.
A palette of highly appealing and feminine colours, where the bright terracotta maroon is combined with floral roses,
intense tropical greens with hints of yellow chlorophyll, touches of blue and white that serve to cool the warm tones
of the African sunsets. There are different patterns printed, which are already the hallmark of the firm: tropical palm
trees and pineapples, fish and marine motifs, checks, ethnic and geometric motifs.
Jorge dresses women with rich natural fabrics, the firm’s signature style. Exotic natural raffias, fresh silk muslins,
rich cottons and linens, lush silk gazaars, gauzy crepe de chine, delicate tulles...
Jorge Vázquez, in his dalliance with this Orientalist aesthetic, avoids any dramatic fantasy that could be anathema
to his creative world. His garments are modern and free of superfluous and ostentatious embellishments.
PRESS CONTACT
MORE INFORMATION
Gonzalo Blasco Doñamayor
www.jvporjorgevazquez.com
Phone (34) 91 702 42 32
Facebook: https://www.facebook.com/jorge.vazquez.71653318
[email protected]
Twitter: https://mobile.twitter.com/jvbyjorgevzquez?lang=es
Instagram: https://www.instagram.com/jvbyjorgevazquez/
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ROOM MERCEDES-BENZ
INSPIRATION
It is time for partying, dancing, fun and street music. A time for getting together and looking back, for tracing nostalgic memories trapped inside whitewalled streets —white like an abandoned heart that I bring with me year after year full of solitude but void of red— a red that tainted the landscape full
of poppies that I dreamt of, and that dreamt of me. I strive not to look upon those poppies as I pass by, since I do not want the flowers to know what
life is telling me.
I flee from the sun and yearn for night to fall, when the lights, smells, music and dancing will hide me for a few hours from a world that tirelessly forces
me to love pain. I find a cure for that pain amidst all the hustle and bustle when your eyes tell me that time has gone by, that you no longer remember
me and I have forgotten you. And then comes fear, leaving my mouth dry – a mouth that is satiated with yours, eager to feel the feeling that comes when
things are done for the first time.
The night keeps my secret that is left bare at daybreak, and under the sheets I awake, I caress my enthusiasm and fly high, tracing a path that I believe
takes me to my first summer, when I heard a whisper saying: you will love the night, you will hate the dawn.
TRENDS
You will Love the Night completes a trilogy, together with Path FW 2015-16 and My First Summer SS 2016. Chronologically, this new collection is the last,
but in fact it tells the story of how it all began, about the night when you set off on the path to your first summer.
Meticulous pattern work creates the perfect blend between simplicity and technique, bringing together two of the designer’s defining concepts: tradition
and modernity. A loose silhouette made of languid, unstructured lines that contrast with geometric cuts, full of traditional techniques and reminiscent
of craftsmanship.
Various prints confer the colour palette with coherence and tell us about the collection’s conceptual universe.
COLOURS
The colour palette reflects that convergence, that new life, that return which inspires a collection made of clean colours, where the purity of white and
grey backgrounds combines with yellows, the orangey-red tone of a poppy and bright greens.
MATERIALS
True to the brand’s values, the materials are in keeping with its quality standards and natural essence. The collection is made mostly of cotton, with
poplin cuts, raincoats, linen crochet, and of course the brand’s flagship materials: leather, organza and tulle. Weightless fabrics that lead us into a fresh
and romantic summer like a journey back to the beginning.
PRESS CONTACT
MORE INFORMATION
Jimena Mazucco
www.leandrocano.com
Mazucco Comunicación
Facebook: https://es-es.facebook.com/pages/Leandro-Cano/358813827539323
Phone (34) 616592989
Twitter: https://twitter.com/leandrocanoluqu
[email protected]
Instagram: https://www.instagram.com/leandrocano/
[email protected]
Vimeo: https://vimeo.com/leandrocanoluque
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ROOM MERCEDES-BENZ
KAIZEN
Philosophy: The Spring-Summer 2017 prêt-á-couture collection by Esther Noriega reflects the evolution-focused philosophy of the Japanese KAIZEN
work methodology, which is based on the importance of change as a driver of vitality and creativity. A change for the better, towards development
and evolution. SAKURA, the cherry flower, represents ephemeral beauty, innocence and femininity. Spring is a time of rebirth, when new ideas,
concepts and beginnings blossom, where fashion is the driver of that change for the better – the KAIZEN (SAKURA) fashion.
Colours: Botanical colours with an oriental floral inspiration. Orchids: from plum blossom to lilac; cherry blossom: pink and white; a broad array of
greens: gachala, forest, aqua and leaf green; and the designer’s fetish hues: bright red and Sanger gold.
Fabrics: The fabric prints are the designer’s very own unique and exclusive designs, created in collaboration with the painter Ignacio Pastor. These
colourful compositions feature stripes, geometric patterns, lilly pads, cherry blossom, foliage and flowers, dotted with bright little humming birds.
The base of the fabrics are twill, chiffon, mikado, silk, crêpe, tulle and tulle embroidered with lurex thread, as well as cotton batiste.
Silhouettes and forms: The garments are distinctly feminine, creating flowing lines using vaporous fabrics that enhance the figure in motion.
Daytime dresses, tunics, and short and long evening dresses.
Full-length jumpsuits with wide legs. Short jumpsuits.
Palazzo trousers, wide-legged, mid-length trousers and shorts.
Shirts and blouses, with shirts that are short and the front and almost floor-length at the back.
Long, sleeveless vest jackets.
Évasé skirts with plenty of swirl.
PRESS CONTACT
Laura Martínez
Phone (34) 91 022 68 21 / 615 098 443
[email protected]
MORE INFORMATION
www.esthernoriega.es
Facebook: https://es-es.facebook.com/Esther-Noriega-177794375597/
Twitter: https://twitter.com/esthernoriega
Instagram: https://www.instagram.com/esthernoriega/?hl=es
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ROOM BERTHA BENZ
The exploration of lines and sumptuousness defines the Malne Madrid collection for SpringSummer 2017.
Delving into the roots of Spanish culture, the colours of the paintings in the Prado Museum,
the wealth of a mystical past and the Spanish Renaissance, the designers at Malne, Juanjo
Manez and Paloma Alvarez, define a style with its own identity that shifts easily between urban
modernity and past history.
The cuts used, inspired by longstanding atelier techniques, pay homage to haute couture, adding
the sophistication, strength and tastes of the 21st century.
The pure white of the poplin, embroidered in gold, pearls, different varieties of silks, gazaar,
chiffon and crepe, define this highly personal, unique, elegant and luxurious style which, like all
New Age work, evokes the past in order to renew it and imbue it with freshness.
PRESS CONTACT
Txema Miron
Phone (34) 91 230 26 67
[email protected]
[email protected]
MORE INFORMATION
www.malne.es
Facebook: https://www.facebook.com/MALNE-842663102512709/
Twitter: https://mobile.twitter.com/malne_official
Instagram: https://www.instagram.com/malne_official/
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TUESDAY
20 SEPTEMBER
10:30
12:00
14:00
16:00
18:30
20:00
Samsung Ego Innovation Project: ABRAHAMSSON
MARIO COELLO – FERRANDIZ
EUPHEMIO FERNANDEZ – 44 STUDIO
NOUMAN – ELENA RIAL
HABEY – ALBEC BUNSEN
Mercedes-Benz Fashion Talent Awards
ANNA K - Mercedes-Benz Fashion Days Kiev
XEVI FERNANDEZ
Room Bertha Benz
Room Bertha Benz
Room Bertha Benz
Room Bertha Benz
Room Bertha Benz
Room Bertha Benz
Room Bertha Benz
Room Bertha Benz
ROOM BERTHA BENZ
TUESDAY 20 SEPTEMBER • 10:30 h
The collection was designed entirely on a live model. Based on a dozen or so patterns, an initial design was conceived
through «live fitting», and then a whole host of variations were designed. The most spectacular versions were chosen
to join the initial look and complete the collection, which was created using only natural and technical fabrics.
As the winner of the Samsung Ego Innovation Project contest, Abrahamsson will be presenting in September 2016
their latest collection, which represents a conversation between the digital world and real life by means of holograms
that have been created in collaboration with the digital artist Claudia Maté.
PRESS CONTACT
ANDREA LAZAROV
Phone (34) 620503158
[email protected]
MORE INFORMATION
www.abrahamsson.us
Instagram: https://www.instagram.com/__abrahamsson__/
Facebook: https://www.facebook.com/Abrahamsson-171937586177797/
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ROOM BERTHA BENZ
«Suddenly, her skin turned into bark, her hair became leaves, and her arms were transformed
into branches. She stopped running as her feet became rooted to the ground. Apollo embraced
the branches, but even the branches shrank away from him. Since Apollo could no longer take
her as his wife, he vowed to tend her as his tree, and promised that her leaves would decorate
the heads of leaders as crowns».
I aim to meditate on the mutant ability of nature and mankind, to reflect on the transformations
of matter and form.
Emulating the metamorphosis of Daphne when chased by Apollo, the collection reveals clean
garments that will evolve in terms of the treatment of the fabric and the textures. The materials
used are noble and soft, while the colours are delicate with faded effects.
PRESS CONTACT
Mario Simó Coello de Portugal
Phone (34) 663458079
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ROOM BERTHA BENZ
«Lines» has become an introspection of itself. The collection is inspired by the designer’s family. His father and
grandfather and their professions inspired him, leading to a reinterpretation of the straight lines of bricks and plans
in the form of volumes, overlappings and straight-cut garments. This reminiscence is seen in a packet of cigarettes
and the office paper that wrapped the letters he would write to his parents when he was young, which he has turned
into patterns and embroidery.
It is a universe where every last detail has a reason to be and tells a story. The colours represent delicacy, innocence
and nature. They aim to evoke memories, melancholy, nostalgia...
It is based on Lorca’s craftwork, his roots. It blends Lorca’s typical embroidery with the techniques he picked up
during his stay in Lyon. He retrieves the craftsmanship of working esparto grass and clay by collaborating with
several local craftsmen, and he experiments with textiles using wool to create his own felt-like fabric.
PRESS CONTACT
Sol Ferrándiz
Phone (34) 659 223 955
[email protected]
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ROOM BERTHA BENZ
MANIFIESTO is a prêt-à-porter collection for men and women, with timeless unisex garments. Straight silhouettes
from the 40s combined with the new, more fitted 1950s look. The collection takes elements from the past and turns
them into something new and contemporary, with a special focus on the details and finishes.
The garments are treated with plastic materials in a process of experimentation and innovation with latex and
waxing on wool or knitwear, treating the surface of the fabric with pleats or ruching to transform them.
The collection also features unique prints and includes poems about death written by my grandfather. It toys with
unions and separations thanks to decorative elements such as eyelets and aglets inspired by Medieval lacing, which
was initially conceived to fasten or tighten items or parts of them, and which is used here on jackets, trousers and
skirts joined by a logo-marked ribbon.
The shapes of the 40s and 50s are brought to the present, structured with classic silhouettes and tailoring
techniques for a contemporary design. New look silhouettes combine with straight cuts and over-the-top volumes
and proportions.
PRESS CONTACT
EUPHEMIO FERNANDEZ
Phone (34) 615351501
[email protected]
MORE INFORMATION
www.euphemiofernandez.tumblr.com
Facebook: https://www.facebook.com/euphemiofernandez –
Twitter: https://twitter.com/euphemiofdez
Instagram: https://www.instagram.com/euphemiofernandez/
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For other uses, see Nomad (disambiguation).
A nomad (Greek: μ , nomas, plural μ , nomades; meaning one roaming about for pasture, pastoral tribe) is a member of a
community of people who live in different locations, moving from one place to another. It is estimated that there are some 30 to
40 million people on Earth who belong to nomad peoples.
Many cultures have traditionally been nomadic, but nomadic behaviour is increasingly rare in industrialized countries. It is still a
significant lifestyle in various societies with a strong indigenous presence, such as Tibet and Mongolia. Some authorities prefer
the terms non-sedentary or migratory as opposed to nomadic to describe moving groups of hunters-gatherers. There are seminomadic peoples who follow seasonal patterns but have a permanent home.
This does not mean they are unrestricted or that they wander around aimlessly, but rather they are established around temporary
hubs whose stability depends on the availability of food and the technology to obtain it. Nomadic cultures are listed in three
categories of economic specialisation: hunter-gatherers, pastoral nomads, and «peripatetic nomads».
Nowadays, we have the concept of urban nomads: people who move from one city to another for work, to improve their quality of
life, out of necessity or for love. We learn to fit into a new city and we adapt to its pace and how it communicates.
The NOMADAS SS/17 collection is a journey through different ethnicities and cultures, picking up ideas from traditional costumes
that are mixed and re-built to create a new vision.
It is similar to the «rave» concept that emerged in the nineties as itinerant parties where people gathered from all over the world.
PRESS CONTACT
Xavi García
Phone (34) 915223941
[email protected]
MORE INFORMATION
www.44studio.es
Facebook: https://www.facebook.com/44storemdrid/?fref=ts
Twitter: 44official_madrid
Instagram: @44studio_offical
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ROOM BERTHA BENZ
Pleasure is as simple as hopping into the car, switching the radio on and heading out of the city along a bustling road
towards the sea. This collection brings back the sensation of our first trips to the seaside: promenades teeming with
tourists, rocky docks and pedal boats. It is reminiscent of Godard’s Contempt, showing a melancholy Brigitte Bardot
on the roof terrace of the Malaparte house. Of Alain Delon on a small boat drifting in the middle of the ocean. Bathed
in the sun, that is how our summer was spent.
The collection is a compilation of auto-biographical elements that are conveyed in the form of looks. Asymmetric
cuts, long sleeves and cutwork on the garments. Dresses tied up in crepé knots combined with jumpsuits and striped
tops. Some of the items have been made in separate parts, like broken souvenirs that seem about to disintegrate.
PRESS CONTACT
Víctor Nouman
Phone (34) 678511498
[email protected]
MORE INFORMATION
www.nouman.es
Facebook: https://www.facebook.com/nouman.es/
Twitter: https://twitter.com/nouman_es
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ROOM BERTHA BENZ
The word Rumspringa is of German origin and refers to the period during which Amish teenagers can go out and
explore the city. During that time, they are allowed to live outside the community’s rules and must decide whether
they want to go back or stay in the city. This collection is about the various communities that have adopted a
completely different lifestyle to that of modern society and who choose to reject most technological breakthroughs
in favour of a modest and simple aesthetic. Mennonites, Old Believers, Hutterites, Beachy Amish and Amish are the
inspiration for the collection, especially during their Rumspringa.
What makes Rumspringa so important is that it is the only time when they can change the way they dress, wear
trainers, put on make-up and wear printed clothes.
They are also allowed to buy cinema tickets, go to a football match, watch the TV and drive a car.
PRESS CONTACT
Elena Rial
Phone (34) 679 252 581 / (49) 157 38 04 55 11
[email protected]
MORE INFORMATION
www.elenarial.com
Facebook: https://www.facebook.com/elena.rialmuinos?fref=ts
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ROOM BERTHA BENZ
Gezellig is a collection that began to take shape based on the traditional Dutch outfit, but its inspiration soon spread to draw on everything that had to do with Dutch culture, though steering clear of
stereotypes and literalities.
A colourful, geometric collection with clean cuts, Gezellig is full of elements that inadvertently transport us to the essence of the Netherlands, combining a variety of colours in a carefully planned
manner. It all revolves around the Dutch colour para excellence: orange. This colour shows itself in the collection in two different ways: on the one hand, as a colour in its own right in the plastic-coated
organza and striped cotton fabrics, and on the other hand, it is broken down into other colours that comprise it: red, yellow and white, which are also typical of the country’s emblematic flower, the
tulip. Tulip petals can be seen on the flaps with rounded edges featured on all kinds of items, as if the flower had been plucked away leaving a single petal.
The canals are another of the country’s symbols, and they too are represented in the collection with the reflective speckled denim made of blue fabric with silvery specks, which is enhanced by the
navy blue tones that are present throughout the collection.
The stripes we see in both the women’s and men’s garments are typical of Holland’s traditional lady’s costume, and they also call to mind the striped fields of different-coloured tulips.
The silhouettes are in-keeping with the outline of the traditional costume, with both skirts and trousers drawing in at the waist. And another of the outfit’s essential elements has also been considered:
the apron, which makes its appearance in the form of knotted waistlines.
Throughout the collection we see different types of frills in all kinds of sizes and finishes, which are a nod towards skirts with ruched waistlines, with the stripy pattern on many of the fabrics enhancing
this effect.
Gezellig relies strongly on the smallest of its details: hand-embroidery, which is divided into two main parts to make the collection fully understandable for the observer: multi-colour embroidery which
draws its inspiration from the blades of windmills and the endless fields of flowers; and metallic-effect embroidered leaves arranged in circles to create a pattern – a flower.
In short, the idea is to enhance the most typical traits of a society, a culture, a way of life that may be considered more or less enviable, but is essentially inspiring.
PRESS CONTACT
Arantza de Castro
Phone (34) 619 62 60 50
[email protected]
MORE INFORMATION
www.habeyclub.com
Facebook: https://www.facebook.com/Habey-476814192502523/
Twitter: https://twitter.com/habeyclub
Instagram: https://www.instagram.com/habeyclub/
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ROOM BERTHA BENZ
«VISTO! In the late 18th century, the people of Paris were rising against a magnate, a tyrant! So much so that on 16
October 1793 Madame Déficit was sent straight to the guillotine, jeered by the masses».
«Vive la Révolution» is a satirical vision of the revolutionary movements and the power they have over today’s
society. How we protest and why.
The collection is divided into three main characters:
Dictators – heartless blonds who are obsessed with pink and money.
Followers – the militants of the 21st century. Selfie addicts who stalk their leaders on Instagram and Youtube.
Revolutionaries – all the people who don’t fit into the future plans drawn up by the dictators, who intend to rise
against injustice, corruption and discrimination.
Pink as the main colour is mixed with greys, browns and black. We see checked prints and houndstooth fighting
military combat; waterproofs and lace turning those dictators, militants and revolutionaries into rather peculiar
characters.
PRESS CONTACT
Gianmarco Boccaccio
Phone (33) 762 798 551
MORE INFORMATION
www.albecbunsen.com
Facebook: www.facebook.com/albecbunsenclothing http://albecbunsen.blogspot.com/
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ROOM BERTHA BENZ
SpringSummer 17 collection is completely permeated the spirit of 70th with the main character of it Jane Birkin.
Anna Karenina is opening again the whole world of Anna K with the main DNA of the brand like bows, laces and
straps, which characterize romantic girlish nature. The same time it will cross with bright zippers, explicit cutouts on
the back, that shows the reverse side of Jane Birkin – a rebel. Like in every girl are meeting these two natures, Anna
K SS17 collection shows her charming and restless soul.
PRESS CONTACT
Phone (38) 093 892 20 95
[email protected]
MORE INFORMATION
www.annak.fashion a
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ROOM BERTHA BENZ
DELAY
Glitching, aliasing, bugs and delays are just some of the most common graphical errors in this digital age.
They are files that produce incorrect figures or images when read due to wrong or damaged coding, which
leads to an unwanted effect.
«DELAY» feeds on this phenomenon and seizes the paradox of transferring errors to fabrics, stitches
or prints in order to prove that each error can give rise to something new that will make us forget the
problem and appreciate the result. The idea is to take the opportunity to remove the negative connotation
from the concept of error in order to see its constructive and productive potential, using it not only as an
aesthetically pleasing game but also as a statement.
PRESS CONTACT
Karina Escudero
Phone (34) 93 52 65 00
MORE INFORMATION
www.facebook.com/xevifernandezbcn
www.instagram.com/xevifernandez
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OFF*
13:00
20:30
21:30
MIGUEL MARINERO
JOSE MATEOS
MARIA LAFUENTE
* By personal invitation only
SEPT 14
SEPT 17
SEPT 19
HOTEL SANTO MAURO
PUERTA DEL SOL
EUROBUILDING
MASS MEDIA WITH STAND
GLAMOUR
TELVA
WOMAN
HOLA
www.glamour.es
www.telva.com
www.woman.es
www.hola.com
L’OFFICIEL
VOGUE
YO DONA
STILO
www.lofficiel.es
www.vogue.es
www.yodona.com
www.cuorestilo.com
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DESIGNERS WHO HAVE TAKEN PART IN MBFWM SINCE 1985
Adolfo Domínguez
Ágatha Ruiz de la Prada
Ailanto
Alfredo Caral
Alma Aguilar
Alvarno
Amaya Arzuaga
Ana Locking (1)
Anke Schlöder
Andrés Sardá
Ángel Schlesser
Ángela Arregui
Ángeles Boada
Antonio Alvarado (2)
Antonio Miró
Antonio Pernas
Aristocrazy
Asocoación de Peleteros (3)
Baruck Corazón
Begoña Ibarrondo
Belén Batalla (M & B)
Caramelo
Carlos Díez
Carmela Rosso
Carmen March
Charo Azcona
Contxu Uzkudun
Daniel Carrasco
Davidelfín
Desigual
Devota y Lomba
Dolores
Dolores Cortés
Domingo Córdoba
Duyos (4)
El Delgado Buil
Elio Berhanyer
Elisa Bracci
Elisa Palomino
Enrique Zaccagnini
Estrella G.
Esther Noriega
Etxart & Panno
Etxeberría
Exequo
Felipe Varela
Fernando Gutiérrez
Francis Montesinos
Frederic Homs
Gaspar Esteva
Gilles Ricart
Gloria Aguirre
Gloria Coelho
Guillermina Baeza
Guillermo Torino (5)
Hannibal Laguna
Ion Fiz
Isabel Berz
Jan iu Mes
Javier Larráinzar
Jesús Lorenzo
Jesús del Pozo
Joan Estrada
Joaquim Verdú
Jocomomolola
John de Maya
Jordi Cuesta
Jorge Gómez
Jorge Gonsalves
Jorge Vázquez
José Aguilera
Jose Castro
José Luis Aznárez
José Miró
Josep Abril
Josep Font
Josep Font y Luz Díaz
Jose Victor
Jota mas Ge
Juana Martín
Juan Andrés Mompó
Juan Rufete
Juan Rocafort
Juanjo Oliva
Juan Vidal
Julie Sohn
Kima Guitart
Kina Fernández
Krizia Robustella
La casita de Wendy
Leandro Cano
Lemoniez
Leyre Valiente
Lydia Delgado
Loewe
Los Pepes
Luxoir
Macarena Kindelán
Malne
Mané Mané
Manuel Fernández
Manuel Piña
Marcos Marrero, M.ª Díaz
Margarita Nuez
María Araujo
María Barros
María Escoté
María Guardione
María Iniesta
María José Navarro
María Ke Fisherman
María Lafuente
María M.
María Moreira
Martin Lamothe
Maya Hansen
Mercedes de Miguel
Miguel Palacio
Mila y Tucho Balado (6)
Miriam Ocariz
Moisés Nieto
Montserrat Bassons
Nacho Ruiz
55
Nicolás Vaudelet
Noelia Navarro
Nuria Mora
Olga Ríos
Paca Cordellat
Paco Casado
Palacio & Lemoniez
Patoch
Pedro del Hierro
Pedro Morago
Pepe Cuevas y Pepe Ximénez
Pepe Jiménez
Pepe Rubio
Por fin
Purificación García
Rabaneda
Rafa Teja
Rafael López
Rene Zamudio
Roberto Diz
Roberto Torretta
Roberto Verino
Rocabert
Roser Marce
Santos Montes
Sara Coleman
Serguei Povaguin
Sita Murt (7)
Spastor
Susan Unger
Sybilla
TCN
Teresa Helbig
Teresa Ramallal
The 2nd Skin Co.
The Boxley Way
Tolo Crespi
Toni Francesc
Toni Miró
Tomás García
Tráfico de Modas
Trastornados
Ulises Mérida
Vacas Flacas
Valentín Herraiz
Veva Medem
Vicente Mateu
Victorio & Lucchino
Woolstock
Xisco Caimari
Yohuate
(1) Has participated in previous fashion shows
as Locking Shocking.
as Voulez Vous.
(3) Joint fashion show by:
Arturo Barrios
Carlos González
Curra Pascual
Elena Benarroch
Elisa Amann
Enrique Buenaventura
Enrique Lezaum
Hipólito Martín
Jacinta Moral
José Luis Molina
Lydia Delgado
María Jesús Cuchet
María Luisa Engel
Miguel Marinero
Pablo Arranz
as Juan Duyos and Duyos - Paniagua.
as Torino - Mendoza.
as A Menos Cuarto.
as Esteve Aguilera and Esteve Mujer.
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EGO DESIGNERS WHO HAVE TAKEN PART IN MBFWM SINCE 2006
44
Abrahamsson
Alba Blanco
Alba Cardalda
Albec Bunsen
Alberto Puras
Alberto Tous
Amai Rodriguez
American Perez
Ana Balboa
Andrea de la Roche
Andrea Llosa
Anjara
Antiatoms
Antonio Sicilia
Arnau P. Bosch
AS by Ana Sanchez
Azabala
Beachcouture
Beatriz Peñalver
Beba´s Closet by Belen Barbero
Belén Vidal
Berzeuse
Blackhaus
Bohento
Carlos Doblas
Carocora
Cati Serrà
Cruz Castillo
DavidCatalan
David del Rio
Diana Dorado
Diego Estrada
Diez Campaña
EBP
Ela Fidalgo
Elena Rial
Ekaitz Arruti
El Colmillo de Morsa
Elisa Madina
Ernesto Naranjo
Esther Lebrato
Etxeberria
Eugenio Loarce
Euphemio Fernández
Eva Soto Conde
Ferrandiz
Gemma Degara
Georgina Ordinas
Georgina Vendrell Menswear
Gomez
Habey
Heridadegato
Hoet
H O W L by Maria Glück
Ibai Labega
Ida Johansson
Ido 2
Igor Alustiza
Isabel Mastache
Isabel Ruiz
Ixone Elzo
Jaime Mesa & Silvia Gallego
Jessica Conzen
Joan Fabregas
Juan Carlos Pajares
Juan Vidal
Juanmabyelcuco
Karlotalaspalas
Krizia Robustella
Lady Cacahuete
La Casita de Wendy
Laura Basterra
LE
Leandro Cano
Leonor Pando
Leyre Valiente
Lluis Corujo
Lola Cuello
Lorena Rodriguez
Luis Manteiga
56
Manémané
Maria Clè Leal
Maria Escoté
Maria Ke Fisherman
Maria Magdalena
Mariem Cañizares
Mario Coello
Marta Montoto
Martin Lamothe
Maya Hansen
Menchu Mora
Mercedes Castro
Miguel Alex
Mikel Colás
Moisés Nieto
Natalia Culebras
Natalia Rivera
Nora Urkia
Nouman
Pablo Erroz
Paloma Suárez
Pedro Covelo
Pepa Salazar
POL
Potipoti
Rafael J. Cameselle
Ricardo Andrez
River William
Roberto Piqueras
Ruben Galarreta
Ruizgalán
Sara Coleman
Sara Lage
Serguei Povaguin
Sheila Pazos
Shen Lin
Sinpatron
Solitas
SSIC and Paul
Stenerös
The Mystic Onion
Tiago Valente
Ute Ploier
Valnad
Vanessasorialima
Victor Pao
Victor Von Schwarz
Vimpelova
Waverley
Xavi Reyes
Xevi Fernández
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CONTACT DETAILS STAND MBFWM
FAIR MANAGEMENT
DIRECTOR
Leonor Pérez Pita
CO-ORDINATOR
Lourdes Liébana
Phone (34) 91 722 50 84
[email protected]
«EGO» CURATOR
Andrés Aberasturi
Phone (34) 91 391 36 16
COMMUNICATION AND MARKETING
MANAGEMENT
DIRECTOR
Raúl Díez
Phone (34) 91 722 50 90
EXTERNAL AFFAIRS
SPONSORSHIP
DIRECTOR
Nuria Hernández de Tejada
COMMERCIAL MANAGER
María Aranguren
Phone (34) 91 722 58 47 / 678 696 212
[email protected]
CO-ORDINATOR
Sonsoles Nieto
Phone (34) 91 722 57 20
[email protected]
PRESS OFFICE
HEAD OF PRESS
Nuria de Miguel
Phone (34) 91 722 50 98 / 627 706 149
[email protected]
Alfonso Ferreyra
Phone (34) 91 722 58 48 / 678 618 526
[email protected]
INTERNATIONAL PRESS
Helena Valera
Phone (34) 91 722 51 74
[email protected]
SECRETARIAT
Gema Ramírez
Phone (34) 91 722 54 03
[email protected]
www.presscentre.ifema.es
IN COLLABORATION WITH
Paloma García Ramos
Silencio Comunicación
Phone (34) 636 708 776
[email protected]
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PRESS CONTACT DETAILS GENERAL PROGRAM
José Ortega y Gasset, 5. 4º izda.
28006 MADRID
Press: Águeda Alvargonzález
Phone (34) 91 310 40 93
[email protected]
AILANTO
Enric Granados, 46
08008 BARCELONA
Press: Ángela Ortiz
Phone (34) 661 87 50 48
[email protected]
ALVARNO
Hermosilla, 34
28001 MADRID
Press: Cru Heiderich
Phone (34) 91 523 88 06
[email protected]
AMAYA ARZUAGA
Ctra. Madrid-Irún Km. 202,5
09340 Lerma BURGOS
www.amayaarzuaga.com
Press: José Manuel Prieto Martín
Asunción Rubio
Phone (34) 91 319 96 09
[email protected]
ANA LOCKING
Hortaleza, 108. 3º dcha.
28004 MADRID
Press: Alberto Gonper
Phone (34) 91 391 00 88
[email protected]
ANDRES SARDA
Santa Eulalia, 5-7
08012 BARCELONA
Press: Alex Agulló
Phone (34) 93 452 65 00
[email protected]
ANGEL SCHLESSER
Cardenal Cisneros, 84
28010 MADRID
Press: Anabel Martí
Phone (34) 91 431 24 68
[email protected]
DESIGUAL
Conde de Xiquena, 4 2º
28004 MADRID
Press:: Finally
Alex Barrau
Phone (34) 91 521 50 28
[email protected]
DEVOTA&LOMBA
C/ San Mateo, 20 1º Dcha.
28004 MADRID
Press: D & L dpto. de Comunicación
Phone (34) 91 308 60 20
[email protected]
DOLORES CORTÉS
Padre Lluis Mª Llop , 8
12540 Villarreal
Press: Jemina Perendreu
Phone (34) 93 439 73 94
[email protected]
DUYOS
Barquillo, 22. 3º izda.
28004 MADRID
Press: Blanca Zurita
Phone (34) 91 532 07 28
[email protected]
ESTHER NORIEGA
Pza. del Viejo Coso, 3-4
47003 Valladolid
Press: Laura Martínez
Phone (34) 91 022 68 21 / 615 098 443
[email protected]
FELIPE VARELA
Varela Comunicación
Marqués de Monteagudo, 18, 3ºB
28028 MADRID
Press:
[email protected]
FRANCIS MONTESINOS
Avda de Marques de Sotelo, 9
46002 VALENCIA
Press: José Vicente Plaza
Phone (34) 607 184 313
[email protected]
HANNIBAL LAGUNA
Jorge Juan, 35
28001 MADRID
Press: Isabel Angulo
Phone (34) 656 873 839
[email protected]
ION FIZ
Libertad, 6. 3º D
28004 MADRID
Press: Año Cero comunicación
Elsa Mtnez - Juan Ferrando
Phone (34) 636 575 516 / 639 612 262 /
674 404 451
[email protected]
[email protected]
comunicació[email protected]
JORGE VÁZQUEZ
Gral Castaños, 11
28004 Madrid
Press: Gonzalo Blasco Doñamayor
Phone (34) 91 702 42 32
[email protected]
JUAN VIDAL
C/ Eduardo Dato, 43 Bajo
03600 Elda. ALICANTE
Press: Elena Giménez Valle
Phone (34) 666 444 727
[email protected]
JUANA MARTÍN
Rodrigo, 1
14002 CÓRDOBA
Press: Paula Pérez
Phone (34) 619 203 824 / 957 486 481
[email protected]
JUANJO OLIVA
C/ Justiniano, 14
28004 MADRID
Press: Jeff Bargues
Phone (34) 91 828 53 97
[email protected]
58
LUKE LEANDROCANO
Pº Sta. María de la Cabeza, 48. 4º-4
28045 MADRID
Press: Jimena Mazucco
Mazucco Comunicación
Phone (34) 616592989
[email protected]
[email protected]
MOISES NIETO
C/ Peñafiel, 5 Local Bajo
28019 MADRID
Press: The Apartment Comunicación
Alex Carrasco
Phone (34) 91 827 49 48
[email protected]
MALNE
María de Molina, 22 5º izda.
28006 MADRID
Press: Txema Miron
Phone (34) 91 230 26 67
[email protected]
ROBERTO TORRETTA
Fereluz, 17
28039 MADRID
Press: Ana Marchessi
Phone (34) 670 999 528
[email protected]
[email protected]
MANÉMANÉ
Hortaleza 102 4º C
28004 Madrid
Press: Pelonio
Águeda Amiano
Phone (34) 655 789 605
[email protected]
TERESA HELBIG
Mallorca, 184. Entlo.1º
08036 BARCELONA
Press: Inhouse Smart Comunicación
Álvaro Rincón / Isaac Montesinos
Phone (34) 91 825 54 52
[email protected]
MARÍA ESCOTÉ
San Quintin, 8, 4º Dcha
28013 MADRID
Press: Pelayo Santos
Phone (34) 636 971 620
[email protected]
THE 2ND SKIN CO.
Hortaleza, 106. 2º Izda.
28004 MADRID
Press: The Place Comunicación
Jorge Castilla
Phone (34) 917 046 591 / 629 753 984
[email protected]
MARIA KE FISHERMAN
Miguel Yuste, 29B, 3 33
28037 MADRID
Press: Víctor Alonso
Phone (34) 630 386 697
[email protected]
MAYA HANSEN
Lenguas, 14
28021 MADRID
Press: Natalia Ageitos
Phone (34) 675 412 608
[email protected]
ULISES MERIDA
Cervantes, 3
28014 MADRID
Press: C.I.Acciones de Comunicación
Charo Izquierdo / Alicia Gil
Phone (34) 619 833 636
[email protected]
[email protected]
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CONTACTS
44 ESTUDIO
[email protected]
www.44studio.es
ELENA RIAL
[email protected]
www.elenarial.com
HABEY
[email protected]
www.habeyclub.com
ABRAHAMSSON
[email protected]
www.abrahamsson.us
EUPHEMIO FERNANDEZ
[email protected]
www.euphemiofernandez.tumblr.com
MARIO COELLO
[email protected]
ALBEC BUNSEN
[email protected]
[email protected]
www.albecbunsen.com
FERRANDIZ
[email protected]
XEVI FERNANDEZ
[email protected]
[email protected]
ANNA K
press@anna¬k¬fashion.com
NOUMAN
[email protected]
www.nouman.es
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PATROCINADORES
MAIN SPONSORS
PRINCIPALES
MAIN SPONSORS
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MAIN SPONSORS
MERCEDES-BENZ, MAIN SPONSOR OF MBFWM
The 64th edition of Mercedes-Benz Fashion Week Madrid will have Mercedes-Benz as its main
sponsor. This will be the eleventh consecutive edition with the brand showing its commitment
and dedication to the Spanish fashion sector.
Moreover, within the framework of this award, the young talents show will welcome an
international guest designer to present their collection on the last day of MBFWM.
The support that Mercedes-Benz brings to international fashion events and to emerging talent
in the sector is clearly visible with its participation in more than 50 fashion shows worldwide,
including Mercedes-Benz Fashion Week in Beijing, Amsterdam, Tokyo, Istanbul, Berlin, Prague,
and more., as well as the acclaimed Festival of Fashion and Photography in Hyères.
Staying true to its avant-garde philosophy, the German automotive company Mercedes-Benz is
keeping up its core values: innovation, elegance and design, in a constant pursuit for perfection,
which it shares with the fashion sector. With this sponsorship, the brand is reinforcing its support
for long-standing designers and emerging talents with every edition of the Madrid fashion show.
In line with this goal, during the 64th edition, Mercedes-Benz will be holding the eighth
Mercedes-Benz Fashion Talent awards, thus strengthening its support for young designers by
internationalising their collections. A jury of fashion experts will select the best collection, which
will be presented on one of the Mercedes-Benz catwalks across the world.
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MAIN SPONSORS
L’ORÉAL PARIS, OFFICIAL MAKE-UP ARTIST AND HAIRDRESSER OF THE 64TH EDITION OF
FASHION WEEK MADRID
L’Oréal Paris is once again backing Spain’s fashion industry as the official make-up artist and
hairdresser of Fashion Week Madrid.
As in previous editions, L’Oréal Paris will hit the catwalks yet again to prove their expertise
and professional dedication by presenting the latest in make-up and hairdressing trends during
Madrid’s Fashion Week.
The brand will spend this fashion week working alongside Spain’s top designers to create the
trends for the upcoming Spring-Summer 2017 season. All of the professionals on L’Oréal Paris’
team of expert make-up artists and hairdressers will be hard at work side-by-side with the
designers taking part in the 64th edition of Fashion Week Madrid to create the perfect look in
harmony with the garments that will be flaunted on the catwalks. The outcome will be the ideal
blend of fashion and beauty.
L’Oréal Paris, backstage
L’Oréal Paris has created a hashtag so users can follow them on social networks to keep up with
everything that goes on behind the catwalk scenes. On #LoRealdelaPasarela (HelloRealCatwalk),
followers of L’Oréal Paris will get to see all the wonders and best-kept secrets of models, makeup artists and everything that takes place behind the curtains of the catwalk.
From 16 to 20 September, the catwalk will be revealing the various proposals by this edition’s
designers in combination with next season’s make-up and hairdressing trends. As usual, the first
days will be devoted to the creations of the more long-standing designers, while the last day is
dedicated to new talents and young creators.
During this edition, L’Oréal Paris will once again be showing its unconditional support for Spanish
fashion by delivering the L’Oréal Paris award to the Best Designer’s Collection and the L’Oréal
Paris award to the Best Model at Fashion Week Madrid.
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SPONSORS
SPONSORS
SAMSUNG WELCOMES THE PRESENT AND FUTURE OF FASHION
The link between the fashion industry and technology is growing stronger. As a company
geared towards constant innovation, Samsung’s support for the fashion world seeks to explore
new design limits and how technology can be applied to textile creation and state-of-the-art
aesthetics. The company supports the most talented contemporary designers so that they
can further themselves and bring their projects to life. Samsung focuses its sights on the new
designers of the future, enabling a bond between talent, cutting-edge technology and disruptive
design.
the winner of the fourth edition, María Glück presented her collection Walking Up the Mountains
in September 2015, which reflects on the future of fashion and its impact on an environmental,
social, ethical and artistic level. The winner of the fifth edition in February 2016 was Virginia
Vallejo with a collection inspired by the sports world, using light and movement as a symbol of
femininity. In September 2016, the winner of the sixth edition of the Samsung Ego Innovation
Project is the creator Abrahamsson, who will be presenting his creations on 20 September to
open a new day of Samsung Ego fashion shows.
The Samsung Ego Innovation Project competition allows young designers to fulfil their dreams
in the fashion industry by searching for the most innovative project presented by designers that
have linked technology and fashion in any of its aspects: from the fabrics used to the making
of the clothes or the staging. It started up in September 2013 with the collaboration of the
Canadian designer Ying Gao, who, with four interactive collections, demonstrated the essence
of the event, in order to inspire future candidates. In February 2014, the Andalusian designer
Leandro Cano became the winner of the first edition and opened the Samsung EGO fashion show
for young designers with the collection 0.83°.
For years now, Samsung has played its part in one of the most significant international fashion
events, and cooperates with Spanish creators and designers such as ALVARNO, Ágatha Ruiz de
la Prada, Juan Vidal, Amaya Arzuaga, Ángel Schlesser, Duyos and María Ke Fisherman. Thanks to
this cooperation, the Mercedes-Benz Fashion Week in Madrid has witnessed the presentation of
unique watch faces for the Samsung Gear S2 smartwatch, as well as cases and exclusive themes
for Samsung smartphones in some of the most innovative and ground-breaking collections.
By collaborating with designers, sponsoring Samsung EGO and creating the Samsung EGO
Innovation Project as a platform for new talents, the company is supporting the Spanish design
industry and wagering strongly on innovation. The 64th edition of MBFWM will see eleven
emerging design labels strutting their stuff on the Samsung EGO catwalk, and fifteen young
creators will take their creations to the Samsung Ego Showroom at Cibelespacio.
The Valencian Pepa Salazar was the winner of the second edition with Hyperdry, a collection
where applied technology, both in terms of fabrics and staging, complemented the contemporary
designs offered by the designers. Masdar Coats was the winning collection by Rubén Gómez in
February 2015, comprising intelligent garments inspired by the ‘smart city’ concept. Lastly, as
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SPONSORS
SOLÁN DE CABRAS SUPPORTS HEALTHY EATING ALONGSIDE PATRICIA PÉREZ
Solán de Cabras is the official brand of water at Mercedes Benz Fashion Week Madrid. The Gran
Reserva of mineral water will once again be sponsoring this benchmark fashion show, providing
a touch of blue and keeping attendants well hydrated.
There will also be cocktail tasting sessions and demonstrations on preparing simple home-made
cocktails.
Spanish presenter and nutritionist Patricia Pérez has her own blog named Yo sí ke como (I really
eat), which she sees as a window through which to discover the keys to healthy eating and where
she shares tips, recipes and advice on healthy lifestyle habits. She has also written two books:
Yo sí que como (I really eat) and Yo sí que me cuido (I really look after myself). This is part of a
new project for Solán de Cabras, under which Solán’s refreshments will be sponsoring Patricia’s
next TV show on the FOX LIFE channel, starting in October.
During this edition, Solán will be contributing to the work of Spain’s designers by turning its
stand at Cibelespacio into a Wellness Bar, dedicated to healthy eating and living.
Patricia Pérez will be working with Solán de Cabras to perform a show cooking display by rustling
up an all-natural recipe focusing on the latest trends in healthy eating. Solán de Cabras’ water
will be the perfect drink to wash it down.
Plus, the Kissing Room at Mercedes-Benz Fashion Week Madrid will be serving the various
cocktails made using Solán de Cabras refreshments, offering a different and delicious way to
indulge in the new designer collections.
Good quality mineral water is the key to a balanced diet.
Attendants will also get to sample the dish with an alcohol-free cocktail using Solán’s range of
refreshments elaborated by a professional bartender.
Solán de Cabras, much more than water…
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SPONSORS
MOVISTAR CONTRIBUTES TO THE SPREAD OF SPANISH FASHION
Movistar is present at yet another edition of the Mercedes-Benz Fashion Week Madrid, supporting
national designers and contributing to the spread of Spanish fashion.
professionals have the best resources for making the work of the Spanish designers known to
the world, as well as the different activities that take place as part of this fashion event.
For more than a decade, Movistar has been providing the latest technology in the press
room at Mercedes-Benz Fashion Week Madrid, with the desire to ensure that communication
For Movistar, supporting the Mercedes-Benz Fashion Week Madrid is a chance to be part of this
benchmark event for all key members of the fashion sector and industry.
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SPONSORS
ART, FASHION AND EXPERIMENTS IN THE BOMBAY SAPPHIRE KISSING ROOM
The Kissing Room at Mercedes-Benz Fashion Week Madrid will host an exclusive area in which
to sample the new take on Bombay Sapphire & Tonic, together with various other combinations
married with the world’s fastest growing premium gin.
www.bombaysapphire.es
www.facebook.com/BombaySapphire_Spain
www.twitter.com/Bombay_Spain
www.youtube.com/BombaySpain
www.instagram.com/bombaysapphire_spain
With this, Bombay Sapphire strives once again to provide unique experiences that blend the
world of fashion with art and experimentation, this time in the unbeatable setting of Madrid’s
Fashion Week.
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COLLABORATING
PARTNERS
COLLABORATING PARTNERS
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Main Sponsors
Sponsors
Collaborating partners
Organised by
international tv
www.mercedesbenzfashionweekmadrid.com

room mercedes-Benz

Transcription

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