The PETCO Brand 9.3.10

Adoption Option Presentation
Think Adoption First
WELCOME!
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Karen Meader
Petco Foundation’s
National Adoption Program Manager
[email protected]
858-437-7352
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Increase your Adoptions with Petco
I have worked for Petco for 12 years
Started as a Petco General Manager in 2003
Regional Marketing Program Manager for the Southeast U.S. in 2007
National Adoption Program Manager in 2010
My responsibilities include
The review and approval of the Adoption Partner Applications and Agreements
Handling complaints regarding the Petco Adoption Program
Building relationships between Petco stores and Adoption Organizations in our communities
I have attended conferences hosted by
Society of Animal Welfare Administrators
Humane Society of the United States
ASPCA
Best Friends Animal Society
Petfinder
I have completed
Animal Control Officer Certification
I am on the Advisory Council for the
Florida Association of Animal Welfare Administrators
Friends for Animals Sanctuary
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My Family
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Agenda
Think Adoption First Philosophy
Increased exposure to potential pet parents
In-Store Fundraisers and Donations
Stationary Adoptions
Mobile Adoptions
Mega Adoption Events
Marketing Campaigns
How to Apply to Become an Adoption Partner
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Think Adoption First Philosophy
Mission Statement: "To reduce the number of adoptable pets
being euthanized, and increase the number of adoptions and
pets being placed into forever homes."
Petco’s commitment to the Think Adoption First philosophy.
Petco has approximately 1400 stores nationwide - including Unleashed
by Petco
All store partners complete a training that include Think Adoption First
Philosophy which encourages adoption rather than purchasing
Recognized as core competency for all Petco employees
Measured on company, Executive teams, Management, and stores
partner' scorecards
Petco has never sold dogs or cats, and stopped selling rabbits several
years ago
Partner supplied animal program
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Partnership
Charitable Partners are eligible to submit grants for supplies and funding from
the Foundation, and to be chosen as a partner by one or more Petco stores
during our fundraisers. If you need to apply for a grant please visit:
www.petcofoundation.org.
Adoption Partners are eligible to hold adoptions Petco store. Petco and the
Petco Foundation works with 501c3 non-profit organizations and municipal
agencies to help facilitate the adoption of animals needing forever homes. We
welcome them to use our Petco stores as a forum for adoption events or post
pictures of adoptable animals.
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Exposure to Potential Pet Parents
Everyday prospective pet
parents come into Petco
stores looking for adoptable
pets to add to their family
On average XXX customers visit our
stores daily
As of the end of 2015, almost 5
million lives saved in Petco stores
Petco’s Referral Program – (use
when you are not at the store)
Store will create a flyer
Attached the Think Adoption First
Brochure and Petco Adoption Form to
Flyer
Fax or hand delivered top copy of the
Petco Adoption Form to store
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Stationary Adoptions
Stationary Cat Habitats in
approximately 95% of Petco
stores
Stationary Rabbit Habitats
On-site Small Animal Adoption
Program
Satellite Adoption Center
Program
Think Adoption First Kiosk (in
partnership with Petfinder.com)
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Mobile Adoptions
• Weekly adoptions available
• Schedule with the Petco store
in advance
• Promote within your
organization and Petco
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Mega Adoption Events
Fun, community focused event providing a
consistent avenue for prospective pet parents
and animals in need to come together.
Partners and vendors at each event
Entertainment, games, prizes, samples, raffles,
refreshments
Hosted at Petco stores throughout the country
Planned out in advance to make planning for all
easier
Marketing will ensure maximized exposure
Social media
In-store promotion
Adoption partner promotion
Volunteer recruiting exposure to help build
volunteer base in many communities to
increase adoption availability
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Petco Store’s Marketing Tool Kit
Marketing Objectives
Create more excitement in stores!!
Gain NEW awareness for adoption groups in the area
Build reputation in the community
Sustained events – continuity and consistency in customer’s
mind
Adopt! Adopt! Adopt!
Social Media
Facebook
Twitter
YouTube
FourSquare
Store Events Calendar
Promote to the 93,000 unique web visits we
have each month
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Adoption Partner Newsletter
Think Adoption First Newsletter
Quarterly Newsletter
Grooming Information
Dog Training
National Topics
Updates
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Petco Store’s Marketing Toolkit
The Event Toolkit gives store
partners the tools to
effectively promote adoption
events. The toolkit includes:
– Colorful Posters (22”x28”)
– Event flyers to pass out at
the store or in the
community
– Petco promotional items
to hand out at the event
(tennis balls, Frisbees,
bandanas)
– Adoption event
advertising on the
petco.com individual store
event pages
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In-Store Fundraisers and Donations
Fundraisers
Spring a Pet March 7-29
Pet Cancer Awareness
May 9-31
Be a Lifesaver June 27-July 19
Together We Can August 15September 13
Helping Heroes October 3-25
Tree of Hope November 21December 27
Product Donations
Vendors
Customers (We Are Family Too)
Manager’s Choice – Clearance items
can be donated
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Adoption Partner Responsibilities
Health Care
Vaccinations (Petco and City and State
requirements)
Spay and Neuter (16 weeks or City and State
requirements
Temperament testing
Healthy/Free of illness, disease, and parasites
Petco Forms
Think Adoption First Forms
Maintenance
Regular maintenance for in-store habitats
Customer Service
Standards of Excellence
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Becoming an Adoption Partner
Applying is easy!!!
Please complete an online
application at
Petco.com/adoptions
Be prepared to submit the
following documents during the
online application process
A copy of your organization’s W-9
One of the following:
501c3 Tax Determination Letter
A completed Petco Foundation Application
for Government Organizations
Please allow 6-8 weeks for the Petco team to review
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Questions?
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THANK YOU!!
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