Geiger introduces Domino Storage™ by Isay Weinfeld, the Brazilian

Geiger introduces Domino Storage™ by Isay Weinfeld,
the Brazilian architect’s first collaboration
with a North American furniture manufacturer
© 2013 Geiger International, Inc.
Domino Storage™
Isay Weinfeld
domino_w_F
What if office storage really did store everything in your office? This simple ambition is
more complex than it sounds, considering that most storage units are fitted to decadesold proportions. Right-sized storage is the concept behind Domino Storage, a new
cabinetry system designed around a smartly edited array of rectangular modules.
“We emptied our office cupboards, put everything on the floor, and asked ourselves,
what are the ideal sizes to store these things? The printers, the binders, the pencils —
even the trash bin,” says designer Isay Weinfeld. “Once modules were scaled to hold
these objects, we designed a system for combining modules so they would then grow
to the correct heights for a credenza, a sideboard, even a desk.”
Despite its purposeful origins, Domino Storage definitely is not all work and no play.
The spare, rectilinear form sets the stage for the exuberance of the quarter-turned wood
fronts. A form that in some hands might simply turn cold becomes playful and lively,
enhancing the beauty of the design, Weinfeld’s first for a North American company.
“The mixing of grain direction introduces an element of spontaneity,” Weinfeld continues.
“In terms of craftsmanship, the veneer application alone requires a high degree of skill.
The fact that each module — even the fitted storage boxes in the drawers — is a mitredcorner box raises the craftsmanship to a level that only woodworking artisans like
Geiger can achieve.”
Domino is finished on all sides and can serve as a divider in open-plan designs or other
applications in which the back is visible. The initial offer consists of 12 variations, in
three widths and two heights. Orders will be accepted beginning October 2013.
© 2013 Geiger International, Inc.
Domino Storage™
Isay Weinfeld
domino_w_3
domino_w_F_open
In the game of dominoes, rectangular tiles are stacked and turned at 90-degree angles,
according to the numbers represented on the tiles’ faces, to create a series of new
combinations — much like the modular, quarter-turned fronts of Domino Storage. To
reflect the design’s universal appeal, the word “domino” likewise shares the same
translation among the English, German, French, Dutch, Spanish and Portuguese languages.
© 2013 Geiger International, Inc.
Domino Storage™
Isay Weinfeld
© 2013 Geiger International, Inc.
Domino Storage™
Isay Weinfeld
domino_w_B
domino_w_3B
© 2013 Geiger International, Inc.
Isay Weinfeld
Isay Weinfeld
Photography Fernando Guerra
Brazilian architect Isay Weinfeld is responsible for the elegantly minimalistic designs of
boutiques, restaurants, hotels and homes throughout São Paulo and Rio de Janeiro,
including the luxurious Hotel Fasano. His furniture is characterized by clean, angular
lines and echoes the forms of 1950s Brazilian design.
Isay Weinfeld was born in São Paulo, and he graduated from the School of Architecture
at Mackenzie University. He was a professor of Theory of Architecture at the same
school and of Kinetic Expression at the School of Communications of the Fundação
Armando Álvares Penteado. In 2002, Weinfeld’s work was exhibited at the 25th
International Biennale of São Paulo. In 2004, Weinfeld was assigned the Architectural
Project for the 26th Biennale.
The recipient of multiple awards over a career spanning nearly 40 years, Isay Weinfeld
has been featured in publications in Brazil and abroad, including in three separate
volumes dedicated to his work. The collaboration with Geiger International is his first
with a North American company.
© 2013 Geiger International, Inc.
Isay Weinfeld
360° Building
Photography Fernando Guerra
© 2013 Geiger International, Inc.
Isay Weinfeld
Casa Geneses
Photography Fernando Guerra
© 2013 Geiger International, Inc.
Isay Weinfeld
Casa Cubo
Photography Fernando Guerra
© 2013 Geiger International, Inc.
Isay Weinfeld
Bar Toto
Photography Romulo Fialdini
© 2013 Geiger International, Inc.
Geiger International
In 1964, with four craftsmen and a 2,000-square-foot shop, John Geiger built furniture
by hand—while building a culture of quality that flourishes today. His love of and
respect for the materials he worked with, combined with his appetite for perfection, set
new international standards in wood furniture manufacturing. Today, Geiger’s excellent
reputation for design, engineering and craftsmanship continues to enhance business
interiors with an elegant and intelligent portfolio of great design for the modern office.
At Geiger, we define great design as design that shapes the customer’s work in smart and
innovative ways, touching their heart and satisfying their intellect. While acknowledging
the power of inspiration and creativity, we recognize that successful design is based on
understanding and unique insight. Every aesthetic decision serves a functional need, and
each functional choice is expressed with beautiful purpose.
We come by this dedication to great design honestly. Ward Bennett, Geiger’s “godfather
of design,” is known for the sensual minimalism that defined his furniture and interior
designs: spare forms animated by rich materials, including warm woods, textiles, stone
and leather. The effect was comfortable, elegant, luxurious and unmistakably Bennett.
Geiger continues in Ward Bennett’s footsteps, with comfortable furniture brought to life
through simple, clean lines expressed in warm, high-touch materials. Isay Weinfeld’s
Domino Storage continues this rich tradition with new designs that are relevant to the
places people live and work today.
John Geiger (left) and
Ward Bennett
© 2013 Geiger International, Inc.