Embargo Information

Embargo Information
Today’s Presentation is Embargoed Until
February 9, 2010 at 6:00am Pacific
Notebook Sales Continue to Outpace Desktop
WW Unit Sales
400,000
350,000
300,000
250,000
200,000
150,000
100,000
50,000
0
2006
2007
2008
2009
Desktop
Source: Gartner, Sept 2009 (*=estimate)
2010*
2011*
Notebook
2012*
2013*
2014*
GPU Central to Top
Software Companies Strategies
New GPU Applications Enhance Consumer’s Digital Needs
Video Editing
Video Enhancing
Video Playback
Photo Tagging
Digital Illustration
Audio
TV Tuners
Media Conversion
Baofeng
Media Converter
Video Surveillance
3D Modeling
And…Confidently Play All Popular PC Game Titles
1: Distant Guns: The Russo-Japanese War at
Sea
2: 007: Quantum of Solace
3: 1944 Battle for the Bulge
4: 25 to Life
5: 3DMark Vantage" OS_TYPE="Vista
6: 3DMark01
7: 3DMark03
8: 3DMark05
9: 3DMark06
10: 3DMark2000
11: 4x4 Evo 2
12: 7.62 mm
13: A.I.M. Racing
14: APB
15: ATI Caves Demo
16: ATI Chimp Demo
17: ATI Gargoyle Demo
18: AVA
19: Aces High
20: Act of War
21: Act of War: High Treason
22: Adobe Acrobat 8
23: Adobe After Effects CS4
24: Adobe Encore CS4
25: Adobe Photoshop CS4
26: Adobe Premiere CS4
27: Adobe Soundbooth CS4
28: Adrenalin 2: Rush hour
29: Adrenalin: Extreme Show
30: Adrianne
31: Advent Rising
32: Aerial Strike: The Yager Missions
33: Agatha Christie: Murder on the Orient
Express
34: Age of Booty
35: Age of Conan: Hyborian Adventures
36: Age of Empires III
37: Age of Empires III: The Asian Dynasties
38: Age of Mythology
39: Aggression: Europe 1914
40: Aion
41: Air Conflicts
42: Alarm for Cobra 11 Nitro
43: Alien Arena 2006
44: Alien Breed
45: Aliens: Colonial Marines
46: All Play-On-line Games
47: Alone in the Dark V
48: Alpha Prime
49: America's Army
50: American McGee's: Alice
51: American McGee's: Grimm
52: Ancient Wars: Sparta
53: Ankh: Heart of Osiris
54: Anno 1701
55: Apocalyptica
56: AquaMark 3
57: AquaNox 2: Revelation
58: Archlords
59: Area 51
60: Armed Assault
61: Armed and Dangerous
62: Armies of Exigo
63: Arthur and the Invisibles
64: Arx Fatalis
65: Assassin Creed
66: Audition
67: Auto Assault
68: BMW M3 Challenge
69: Bad day: LA
70: Baghdad Central: Desert Gunner
71: Batman: Arkham Asylum
72: Battlefield 1942
73: Battlefield 2
74: Battlefield 2142
75: Battlefield Vietnam
76: Battlefield: Heroes
77: Battleforge
78: Battlestar Galactica
79: Battlestations Midway
80: Battlestations: Pacific
81: Bee Movie
82: Beowolf
83: Bet on Soldier
84: BigWorld
85: Bionic Commando
86: Bionic Commando: Rearmed
87: Bionicle Heroes
88: Bioshock
89: Black and White 2
90: Black and White 2: Battle of the Gods
91: Blacksite: Area 51
92: Blazing Angels: Squadrons of WWII
93: Blitzkrieg II
94: Blood Magic
95: Bloodrayne 2
96: Blowout
97: Boiling Point: Road To Hell
98: Bone
99: Borderlands
100: Breed
101: Brian Lara International Cricket 2007 151: Contract J.A.C.K.
102: Broken Sword: The Angel of Death
152: Cossacks II
103: Brothers In Arms: Hell's Highway
153: Counter-strike: Source
104: Brothers In Arms: Road to Hill 30
154: Crashday
105: Burnout Paradise
155: Crazy Frog Racer
106: Cabal
156: Crazy Kickers
107: Caesar IV
157: Crazy Machines II
108: Call of Cthulu: Dark Corners of the Earth
158: Crazy Racing Kart Rider
109: Call of Duty
159: Cricket 2005
110: Call of Duty 2
160: Crime Craft
111: Call of Duty 4: Modern Warfare
161: Crime Life
112: Call of Duty: United Offensive
162: Cryostasis
113: Call of Duty: World at War
163: Crysis
114: Cascades" OS_TYPE="Vista
164: Crysis: Warhead
115: CellFactor
165: Cyberlink Power DVD
116: Champions Online
166: D3DRightMark
117: Chinese Paladin 4
167: Damnation
118: Chrome
168: Dark Age of Camelot
119: Chronicles of Narnia
169: Dark Messiah of Might and Magic
120: Chronicles of Narnia: Prince Caspian 170: Dark Sector
121: City of Heroes
171: Dark Star One
122: CityLife
172: Dark Void
123: CivCity: Rome
173: Dark and Light
124: Civilization 4
174: David Douillet Judo
125: Civilization 4: Beyond Sword
175: Dawn
126: Civilization 4: Warlords
176: Dawn of Magic
127: Clear Sailing
177: Dawnspare: Prelude
128: Clive Barker's Jericho
178: Day of Defeat: Source
129: Clive Barker's Undying
179: Day of Sail
130: Code Creatures
180: Dead Space
131: Code of Honor 2
181: Dead to Rights
132: Codename Panzers: Cold War
182: Death Track: Resurrection
133: Codename: Panzers Phase II
183: Death to Spies
134: Cold Fear
184: Dekaron
185: Delta Force: Black Hawk Down
135: Cold War
186: Delta Force: Xtreme
136: Colin McRae DiRT
187: Delta Force: Xtreme 2
137: Colin McRae Rally 4
188: Demigod
138: Colin McRae Rally 5
189: Demonik
139: Comanche 4
190: Desert Rats vs Africa Corps
140: Command and Conquer 3: Kane's Wrath
191: Desperados 2: Cooper's revenge
141: Command and Conquer 3: Tiberium Wars
142: Command and Conquer: Red Alert 3 192: Desperate housewives
193: Devil May Cry 3
143: Command and Conquer: Renegade
194: Devil May Cry 4
144: Commandos: Strike Force
195: Diablo II
145: Company of Heroes
196: Digital Combat Simulator: Black Shark
146: Conan
197: Dino bones demo
147: Condemned: Criminal Origins
198: Dirt Track Racing2
148: Conflict 4 Global Storm Terror
199: Disciples 3
149: Conflict: Denied Operations
200: Doom 3
150: Conflict: Desert Storm
201: Dragon Age
202: Dragon Throne + Expansion
203: Dragonshard
204: Drakan: Order of the Flame
205: Drakensang
206: Dreadnought
207: Dream Pinball 3D
208: Dreamfall: The Longest
Journey
209: Dreamlords
210: Driver 3
211: Driver: Parallel Lines
212: Dungeon Cleaners
213: Dungeon Lords
214: Dungeon Runners
215: Dungeon Siege
216: Dungeon Siege 2
217: Dungeons and Dragons Online
218: Dusk
219: EA Sports Rugby 06
220: EA Sports Rugby 2005
221: Earth 2150: Moon Project
222: Earth 2160
223: Earthrise
224: El Matador
225: Elder Scrolls 3: Morrowind
226: Elder Scrolls 4: Oblivion
227: Emergency 4
228: Empire Earth II
229: Empire Earth II: Art of
Supremacy
230: Empire Earth III
231: Empire: Total War
232: Enclave
233: Enemy Territory: Quake Wars
234: Eragon
235: European Street Racing
236: Eve Online
237: EverQuest
238: EverQuest 2
239: Evolution GT
240: Ex Machina: Meridian 113
241: Ex-Machina
242: Exodus from the Earth
243: Exteel
244: F.E.A.R.
245: F.E.A.R. 2: Project Origin
246: F.E.A.R: Extraction Point
247: F.E.A.R: Perseus Mandate
248: F1 Challenge 99-02
249: FIFA Online
250: FIFA Soccer 2005
251: FIFA Soccer 2006
252: FIFA Soccer 2007
253: FIFA Soccer 2008
254: FIFA Soccer 2009
255: FIFA World Cup Germany 2006
256: Fable: The Lost Chapters
257: Faces Of War
258: Fallen Lords: Condemnation
259: Fallout 3
260: Fantasy Wars
261: Far Cry
262: Far Cry 2
263: Fast Lane Carnage
264: Firefox
265: Firetruck
266: FlatOut
267: FlatOut 2
268: FlatOut: Ultimate Carnage
269: Football Manager '05-'09
270: Ford Racing 2
271: Ford Racing 3
272: Fort Boyard
273: Freaks! Slammin' Traffic
274: Free Realms
275: Freedom Fighters
276: Freedom Force vs. the Third Reich
277: Freelancer
278: Froggy
279: Frontlines: Fuel of War
280: Full Spectrum Warrior
281: Full Spectrum Warriors: Ten
Hammers
282: Fury
283: Future Force Company Commander
284: GLStress
285: GPUGauge
286: GT Legend
287: GTR - Fia GT Racing
288: GTR 2
289: GTi Racing
290: GUN
291: Galactic Civilizations II: Dread Lords
292: Gears of War
293: Getting Up: Contents Under
Pressure
294: Ghost Recon: Advanced Warfighter
295: Ghost Recon: Advanced Warfighter
II
296: Ghostbusters: The video game
297: Glory of the Roman Empire
298: Godfather II
299: Godfather: The game
300: Gods and Heroes: Rome Rising
301: Goliath
302: Gore
303: Gothic 2
304: Gothic 3
305: Granado Espada
306: Grand Ages: Rome
307: Grand Theft Auto 3
308: Grand Theft Auto 4
309: Grand Theft Auto: San Andreas
310: Grasen
311: Ground Control 2
312: Guild Wars
313: Guitar Hero: World Tour
314: Gun Metal
315: GunZ Online: The Duel
316: Gunship: Apocalypse
317: HDRLighting
318: Half Life
319: Half Life: Deathmatch Source
320: Half Life: Source
321: Half-Life 2
322: Half-Life 2: Deathmatch
323: Half-Life 2: Episode One
324: Half-Life 2: Episode Two
325: Half-Life 2: Fakefactory Cinematic Mod
326: Half-Life 2: Lost Coast
327: Halo
328: Halo 2
329: Harry Potter And The Goblet Of Fire
330: Harry Potter and the Prizoner of Azkaban
331: Hellgate: London
332: Hellgate: London DX10" OS_TYPE="Vista
333: Heroes of Might and Magic V
334: Heroes of the Annihilated Empires
335: Heroes of the Pacific
336: High Heat Major League Baseball 2004
337: Hitman 2: Silent Assassin
338: Hitman Contracts
339: Hitman: Blood Money
340: Holic
341: Homeworld 2
342: Horse Racing Manager 2
343: Hour of Victory
344: HuangEonline
345: Hunting 4
346: Huxley
347: Hyperball Racing
348: IL 2 - Sturmovik
349: IL-2 Sturmovik: Forgotten Battles + Ace Expansion
Pack
350: Ice Age 2: The Meltdown
But there is Usually a Tradeoff when Designing
a Notebook
The Pursuit of Performance AND Battery Life
Dell Studio XPS 13
No reboot, Still Manual
Sony VAIO SZ
Reboot Required
Switchable Graphics
Integrated Graphics
Great Performance, but…
Poor Performance
2007
2008
2009
2010
NVIDIA Switchable Graphics
ASUS UL50Vt
ASUS UL50Vt (Switchable Graphics)
Switchable Graphics: Few Users Ever Switch
graphics is a great
“Switchable
idea in theory, but in practice people
1%
of users ever switch
“
ONLY
rarely switch. The process is just too
cumbersome and confusing. Some
buyers wonder why their performance
is so poor when they think the discrete
GPU is active, but, unknown to them,
it isn’t.
Roger Kay
President
Endpoint Technology Associates
The Problems with Switchable Graphics
✖ Manual Switch Required
User Must Remember to Switch
✖ Blocking Applications
User Must Close Apps to Switch
✖ Delayed Switch
5-10 second wait required
✖ Screen Flicker
Appears Buggy
Result: Performance OR Battery Life. Not Both.
It Should Work Like A
Hybrid Car
Great Battery Life.
Great Performance.
Simply Works.
The First Notebook with Optimus
ASUS UL50Vf
Optimus
The Classic IGP vs. GPU Tradeoff
Battery Life
Integrated
Graphics
8-10hrs
Discrete GPU
1-3 hrs
Performance
1x
5-10x
NVIDIA Optimus — Great Battery Life. Great Performance
Battery Life
Integrated
Graphics
8-10hrs
NVIDIA
Optimus
Discrete GPU
1-3 hrs
Performance
1x
5-10x
NVIDIA Switchable Graphics — Topology
Display
Muxes
Software Switch
IGP
CPU
GPU
NVIDIA Optimus Topology
IGP is a Display Controller
IGP Used for Office,
Basic Web, etc
Display
GPU Completely Shut Off
IGP
CPU
Display
Controller
GPU
NVIDIA Optimus Topology
IGP is a Display Controller
GPU Enabled for Games,
Media, & GPU Compute
Display
Display through IGP*
IGP Display Controller
*Patent Pending
CPU
GPU
Supported Platforms
Intel
NVIDIA
Core i3, i5, i7 (“Arrandale”)
GeForce M Next-gen
Core 2 Duo (“Penryn”)
GeForce 300M
Atom N4xx (“Pine Trail”)
GeForce 200M
Next-gen ION
ASUS UL50Vf Specifications
GPU: NVIDIA® GeForce™ G210M with NVIDIA Optimus
Size: 15.6”
Resolution: 1366x768, LED backlight
Connectivity: 1 HDMI, 1 VGA
Memory: Up to 4 GB
Storage: Up to 500 GB
Networking: Wireless WAN, Optional Bluetooth, RJ45
Additional: Optical Drive
3 USB ports
1.3M pixel camera
Four-in-one card reader (SD/MMC/MS/MS pro)
OS: Windows 7
CPU: Intel® Core 2 Duo™ SU7300 (1.3 GHz)
Great Battery Life, Great Experience
MobileMark
2007
Same Battery life
0%
50%
Integrated Graphics
100%
NVIDIA Optimus
NVIDIA Optimus
Mainstream Gaming
Easily Create & Edit HD Videos
9
9
30fps
3x
Integrated Graphics
8
8
7fps
1x
Watch Flawless Online HD
Videos
9
smooth
8
choppy
Transcode Video to Portable
Player
9
3x
8
1x
Great Battery Life
9
10+hrs
9
10+hrs
1366x768 resolution; C2D/GM45
Great Performance
Up to 8x Better Across Apps and Games
900%
800%
700%
600%
500%
400%
300%
200%
100%
0%
Win7 DnD
Mediashow
Espresso
vReveal
3DM06
Integrated
3DMV(P)
World in Conflict
Sims3
CoH: Opp Fronts
Dead Space
HL2: Ep Two
GeForce G210M with Optimus
The Same Performance as Standard Discrete Graphics
1366x768 resolution; C2D/GM45
The Industry Agrees
“Optimus is a Game Changer”
think NVIDIA Optimus is a game changer for the
“Inotebook
PC industry. It intelligently and seamlessly
“
manages graphics performance while extending battery
life to provide the best notebook PC experience.
Jon Peddie
President Jon Peddie Research
Introducing…
New ASUS Arrandale Notebooks with Optimus
N82Jv
U30Jc
N71Jv
N61Jv
Wide Adoption
Notebooks shipping by Summer 2010
Coming to All Notebook Categories
Mainstream
Notebooks
Gaming
Notebooks
Thin & Light
Notebooks
Netbooks
Great Battery Life.
Great Performance.
Simply Works.
Embargo Information
Today’s Presentation is Embargoed Until
February 9, 2010 at 6:00am Pacific
Switchable Graphics - Software Implementation
Operating
System
Vista / Win7
Challenges
Standard API
Display Driver Interposer
Display
Driver
Display
Hardware
Interposer
Custom API
NVIDIA
Driver
Intel
Driver
Custom APIs
Multi-vendor
Coordination
IGP
NVIDIA Optimus – Software Implementation
Application/Video Launch
Optimus
Routing
GPU
DX UMD
IGP
Fast GPU Init
GPU Rendering
Online Optimus
Profile Updates
NV Web Server Encrypted Profiles
IGP
Rendering
Optimus
Copy Engine
To System Memory
Rendered
Frame
NVIDIA Verification
and Validation
OS Desktop
Composting
IGP Display
HW
Games
Other
3D Apps
OEM apps
Switchable Graphics – Hardware Implementation
LVDS
VGA
DP/HDMI
Extra Muxes Required
Mux
Mux
Adds BOM Cost
Increases board real estate
Degrades signal integrity
Increases Qual concerns
Mux
Extra Routing
PCH
PCle
CPU+GPU+
MCH
System
Memory
dGPU
Local
Memory
Each interface routed twice
Needs extra PCB layer
Adds to board cost
Adds Complexity to an Already
Complex System
NVIDIA Optimus — Hardware Implementation
LVDS
VGA
DP/HDMI
No Muxes Required
Saves BOM Cost
Decreases board real estate
Maintains signal integrity
No new Qual concerns
Simplifies Routing
PCH
PCle
CPU+GPU+
MCH
dGPU
System
Memory
Local
Memory
Each interface routed once
Does not need extra PCB layer
Reduces board cost
NVIDIA Optimus Copy Engine
System
Memory
Independent Asynchronous
Copy Engine
MCH
PCIe
Copy
Engine
3D
Engine
Frame
Buffer
3D/Compute Engines not
stalled during memory to
memory DMA transfers
Without Copy Engine
System
Memory
3D Engine used for
copying data
MCH
PCIe
3D Engine
DMA operations stall
3D/Compute Engines
Bad for performance
Frame
Buffer