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Hi-Media Belgium
Focus Senior 2013
Hi-Media Offer: Channel Structure
Auto & News
Women & Lifestyle
Entertainment
General, Sport, Automotive
& Professional news
Women, Culinary,
Household/Shopping & Travel
Video games, Cinema,
Music & Leisure
4,3 million UV
4,5 million UV
4 million UV
Source: CIM Metriprofil November – April 2012: surfer total 12+
Hi-Media Offer: Focus Structure
Auto & News
4,3 million UV
Business News
Automotive
1,3 million UV*
1,8 million UV
Women & Lifestyle
Women
Entertainment
Games
0,4 million UV
3,4 million UV
Technology
1,8 million UV
2,8 million UV
4,5 million UV
Women XL
1,1 million UV
Sport
Men
1,7 million UV
Baby
1,7 million UV
Travel
3,6 million UV
Culinary
2,4 million UV
Senior
1,7 million UV
4 million UV
Screen
1,5 million UV
Activities
2,8 million UV
Source: CIM Metriprofil November – April 2012; * deduplicated unique visitors
Youth
1,9 million UV
Kids
1,7 million UV
Music
1,3 million UV
Focus Senior : Sites liste
Senior
Focus Senior: Profile
Audience
Age
2.017.126 Deduplicated Unique Visitors
47.644.500 Impressions
50 - 54 years
17 %
13 %
55 - 59 years
41 %
30 %
60 - 64 years
65+ years
Language
65 %
35 %
Dutch
French
Gender
48 %
52 %
Male
Female
Source : CIM Metriprofil (November 2011 – April 2012)
Focus Senior: Key points
Strong & Powerful
reach
69% VU
Social Class 1 - 4
Strong brands
Source : CIM Metriprofil (November 2011 – April 2012)
Niche markets
+ 95 % reach on 50+
Focus Senior: Market 50+
215.446
SeniorenNet
Focus Senior
432.194
0
200.000
Focus Senior
Source : CIM Metriprofil (November 2011 – April 2012)
400.000
SeniorenNet
600.000
CONTACT
Hi-media Belgium
www.hi-media.be
[email protected]
Site Profiles
Appendix
Editorial
E-Gezondheid / E-Santé provides
information on health. With topical medical
matters and articles of general medical and
daily health interest, the site contributes to a
very actual demand. 12 new thematical
articles are published each week.
A search engine helps the reader find
information quickly.
Audience
•
•
•
•
•
•
561.000 Unique Visitors
2.511.000 Page Requests
61% NL (Index 106)
70% Women (Index 146)
48% 35-54 years old (Index 115)
65% Social Groups 1-3 (Index 113)
Solutions
• Splash
• Overlayer
• Expandables
• 728x90
• 300x250
• 160x600
Classic
• Advertorial & Sponsorship
• HomePage Takeover
• Newsletter
Impactful
Editorial
Geneanet.org is a the reference in
genealogy on internet. It provides a free
access to all family trees published on the
website. Everyone can make his own family
tree and share it on the website. The family
trees are also powered by genealogists.
Audience
• 109.700 Unique Visitors
• 55% de 50+
• 54% Men – 46% Women
Solutions
• Overlayer
• Expandables
• Footer
• 728x90
• 300x250
• 160x600
Classic
Source : Editor
• Triptych
• Strech Video
• Newsletter
Impactful
Editorial
Seniorenweb.be is a flemish website that
informs about local general and international
news. It also informs about the events in
several belgian cities, culture, sports,
finance.
The website contains a lot of sections about
everyday life.
Solutions
• Splash
• Overlayer
• 728x90
• 300x250
• 160x600
Classic
• Expandables
Impactful
Thank
you !
Hi-media Belgium
[email protected]
www.hi-media.com
02 894 84 00