Ahmedabad Times

4
BOOMTOWN RAP
AHMEDABAD TIMES, THE TIMES OF INDIA
SATURDAY 14 JANUARY 2012
Pics: Mayur Bhatt
Classy affair
SPARE A THOUGHT FOR SAFETY
his Uttarayan, India’s
no.1 and Ahmedabad’s
most favourite radio
station, Radio Mirchi came
up with a unique initiative to
protect
lives
of
all
Amdavadis from brutal manjha (thread) by distributing
life saving safety belts in the
entire city. Several commuters
(especially
two
wheeler riders) are severely
injured while travelling on
roads due to this manjha.
To fight against the menace, Radio Mirchi in association with Traffic Police
Ahmedabad distributed more
than 15,000 safety belts (free
of cost) in various parts of
Ahmedabad between January 9 and 13. This CSR initiative was supported by CIMS
Hospital (Care Institute of
Medical Sciences), Binani Cement and TGB (The Grand
Bhagwati). Uniquely designed, one can easily tie the
safety belt around the neck
thus protecting it from life
threatening injuries while
travelling. The campaign received tremendous response
ho says entrepreneurs just fashion ideas and timeless designs
think about balance sheets were showcased at the event for all the
and bottomlines all the time? entrepreneurs across the state.
Recently members of an entrepreNot just dapper men in their tuxes
neurs organisation saw some latand evening suits, even the ladies
est fashion
trends in the
sizzled in LBDs and trendy
market showcased in a
numbers.
Prominent
fashion show. An interfaces like Jaydeep Denationally acclaimed
sai, Chiranjiv Pafashion
designer
tel, Niren
and
spoke on creative
Aanal
Gawarthinking and fashwala,
Hitesh
ion. The outfits
Vaswani, Purva
showcased on
Patel,
Subir
the runway
Goradia and Chiwere
intrak Shah, were
spired by
spotted enjoying
the innovathe event as they
tive use of
shared
animated
buttons
conversation
with
with
their friends over coffee
embellat the specially designed
ishments
Italian cafe bar.
etc. Various Shivangi
Amdavdis sure know how to
c r e a t i v e , and
heat up a chilly evening!
p r a c t i c a l Bhoomi
Contributed by Amrita Mulchandani
W
Radio Mirchi tells
you how to stay
safe and happy
this Uttarayan
T
Ankur and
Aparna Garg
Dr Satya Gupta, Dr Dhiren Shah and Dr Sanjay Shah (CIMS Hospital), Siddharth Khatri
(DCP-Traffic), RJ Dhvanit, Sumit Aggarwal (Cluster Head-Radio Mirchi, Gujarat) and
Sunil Patel (DGM Marketing-Binani Cement)
from Amdavadis who queued
up at various cross roads to
collect these safety belts.
DCP-Traffic
Siddharth
Khatri was instrumental in
conduct of this activity and
applauded efforts of Radio
Mirchi and all their partners
for undertaking this activity.
On this occasion, Dr Dhiren
Shah (Chief Cardiac Surgeon) from CIMS Hospital,
Ahmedabad said, “Prevention is always better than
Cure so we thought to prevent
the injuries itself from the
beginning so that Ahmedavadis can have safe and
Happy Uttarayan.” Further
to this, Sumit Aggarwal,
Cluster Head-Radio Mirchi
Gujarat mentioned, “Apart
from bringing entertainment
to Amdavadis, we intend to
evolve as a responsible media
company and this activity is a
step in that direction.”
The CSR initiative was presented by CIMS Hospital
(Care Institute of Medical
Sciences), powered by Binani
Cement in association with
TGB and Ahmedabad Traffic
Police. This initiative was
conceptualized by Radio
Mirchi.
Chitrak,
Priyanshi and
Chiranjiv
Purva, Roopal and Vanita
‘Have done enough B’wd songs, won’t compromise on quality’
Singer Kavita Krishnamurti Subramaniam on what keeps her busy these days and more in a chat with AT
Abhimanyu Mishra
e might not have heard her in
the recent times, but it’s hard
to forget that voice we have all
loved and adored. Whether it was the
fun filled Hawa Hawai or the song of
the monsoons Pyar Hua Chupke Se,
Kavita Krishnamurti Subramaniam
has rendered wholehearted performances giving those songs the life they
deserved. She was in the city recently,
with her son and husband Dr L Subramaniam, for a concert where AT caught
up with her for a quick chat and she
was more than happy to oblige.
Sharing her experience performing
in Ahmedabad she says, “I have come
W
Kavita
Krishnamurti
Subramaniam
here before as well and have always
been well received by the audience. Amdavadis are very fond of music and they
not only enjoy the popular music, but
they appreciate different kind of music
as well.” She adds, “I had come to perform Bollywood songs in the past and
the arena used to be packed, and today
when I have come for a different style of
fusion, the arena is still filled with enthusiastic people, which shows they
love music. I am happy to have come
here.”
So what is keeping her busy since she
is not doing many Bollywood songs
these days? Kavita says with her signature smile, “I have been touring with
my husband all around the world and
meeting various musicians who play
exotic instruments. And I am totally enjoying that. Meeting them backstage,
getting to know them and their music is
a fulfilling journey. I am totally loving
MY SON IS ALSO
PERFORMING WITH US
NOW AND SEEING HIM
SHARE THE STAGE WITH
HIS FATHER MAKES ME
FEEL VERY PROUD
A AD I F F E R E N T
this phase.” She adds, “I am also busy
with the series of concerts my husband
does which is dedicated to his father, actively participating with them is like
carrying forward the tradition. My son
is also performing with us now and seeing him share the stage with his father
makes me feel very proud.”
So is she interested in coming back to
Bollywood? She says, “I don’t mind at
all. I recently did a song in Rockstar, but
I am not getting good songs right now
and have done enough Bollywood songs
to be bothered. The lyrics of the songs
have to be good and if that kind is offered to me, then I will surely take it.”
We hope that we soon get to hear that
silken voice again.
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