(BIAC). Number 1

Transcription

(BIAC). Number 1

Butlletí d’informació
sobre l’audiovisual
a Catalunya
(Newsletter on the Media Sector
in Catalonia)
FIRST FOUR MONTHS OF 2015
No 1. May 2015
Media penetration in Catalonia
Television
Breakdown of TV channels in Catalonia
Breakdown of Catalan TV channels
Breakdown of Spanish TV channels
Breakdown of local TV channels
Public local television
Private local television by media group
Penetration and language of television
Television audiences (1)
Television audiences: highest ratings
Audiences for specialty pay TV
Local television audiences
Radio
Breakdown of radio stations in Catalonia
Breakdown of public radio
Breakdown of private radio by media group (1)
Breakdown of private radio by media group (2)
Penetration and language of radio
Radio penetration by days of the week
Radio audiences (1)
Radio audiences (2)
BIAC. no. 1. May 2015
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
Internet
Internet user profiles in Catalonia
Consumption of online audiovisual content
27
28
29
Advertising
Advertising spend in Catalonia
Advertising spend in Catalan media
30
31
32
Note
Children’s TV consumption (1)
33
34
35
36
Newsflashes
37
First four months of 2015
2
Media penetration in Catalonia
Penetration
(% of total population)
Television is the medium with the highest penetration in
Catalonia: almost 88% of Catalans watch TV.
Close to 62% of the population listen to the radio and more than
71% of citizens connect to the internet on a daily basis.
87,8
71,4
61,8
61,8
42,9
30,1
18,2
9,7
TV
Radio
Internet
Newspapers
Sunday
supplements
Magazines
Regional
publications
Note: penetration reflects the share of each medium’s audience in relation to the total
population.
The graph contains responses regarding the following periods and media:
- Newspapers (on paper), radio (Monday-Sunday), television and internet: audience for the
day prior to the interview.
- Supplements and outdoor: audience for the week.
- Magazines and regional publications: audience for the period of the publication.
Outdoor
The daily average consumption in
Catalonia is 4 hours for TV and 1.75
hours for radio, according to Kantar
Media and EGM Baròmetre
Catalunya.
Source: EGM Baròmetre Catalunya – 1st wave 2015.
3
By service zone
(by number of DTT channels)
Public TVpública
Titularitat
CanalsDTT
TDTchannels
nacional
Catalan
5
Spanish
DTTTDT
channels
Canals
estatal
4
Television in the autonomous
community of Catalonia is divided into
two types: Catalan and local
(municipal and supra-municipal)
which co-exist with the television
covering the whole of Spain.
9
7
Local
DTT channels
Canals
TDT locals
Private TV
Titularitat
privada
19
26
11
0
42
20
One quarter of the TV supplied is
public and the rest private.
53
40
60
By ownership
(by number and % of DTT channels)
 Catalan households receive
between 36 and 40 free TV
channels: 26 channels at the
level of Spain, 9 at the level of
Catalonia and between 1 and 5 at
a local level.
Public TV
23
(26%)
Private TV
65
(74%)
Note: BIAC uses the term channel (usual term) to refer to DTT programmes (technical and administrative term) broadcast by each multiplex (MUX).
Sources: Catalan Audiovisual Council (Catalan and local DTT channels) and Ministry of Industry, Energy and Tourism (Spanish DTT channels).
April 2015
5
By ownership
(% of Catalan DTT channels in Catalonia)
Public
The TV on offer at the level of the autonomous
community of Catalonia is divided into two
types: public and private.
Private
4
50%
4
50%
Public:
- Corporació Catalana de Mitjans Audiovisuals
(CCMA).
5 free TV channels: TV3, Super3/33, 3/24,
Esport3 and TV3 HD.
Private:
-Emissions Digitals de Catalunya (EDC),
company related to the Grupo Godó.
3 channels: 8tv, RAC105 and Barça TV.
By supply
PUBLIC CHANNELS
PRIVATE CHANNELS
CCMA
GRUPO GODÓ
TV3
8tv
Super3/33
RAC105
3/24
BARÇA TV
On 22 December 2014, EDC licensed
1 of its 4 channels to CCMA to
broadcast TV3HD as from January
2015. The Bom channel that used to
be emitted by this programme is no
longer broadcast.
Esport3
TV3 HD
Source: Catalan Audiovisual Council and corporate websites of audiovisual service
providers and communication groups. April 2015.
6
By ownership
(% of Spanish DTT channels in Catalonia)
Public TV
There is also public and private television
broadcast via Spanish TV channels.
Private TV
The public body, Corporación de Radio
Televisión Española (CRTVE), provides 7
channels (27% of the total).
7
27%
Private television is supplied by a total of
19 channels (73% of the total) divided
into the following communication groups:
- Atresmedia: 7 channels.
- Mediaset: 8 channels.
- Unidad Editorial: 2 channels.
- Vocento: 2 channels.
19
73%
PUBLIC CHANNELS
PRIVATE CHANNELS
CRTVE
ATRESMEDIA
MEDIASET
VOCENTO
(NET TV)
UNIDAD EDITORIAL
(VEO TV)
LA 1
ANTENA 3
TELECINCO
DISNEY CHANNEL
DISCOVERY MAX
LA 2
ANTENA 3 HD TELECINCO HD
PARAMOUNT CHANNEL
13 TV
24H
NEOX
BOING
CLAN
NOVA
FDF
LA 1 HD
LA SEXTA
CUATRO
TELEDEPORTE
LA SEXTAHD
CUATRO HD
TELEDEPORTE HD
GOL TV
ENERGY
DIVINITY
Source: Ministry of Industry, Energy and Tourism and corporate websites of audiovisual communication providers and
communication groups. April 2015.
7
By province
(by number of DTT channels)
Public local DTT channels
1
In Catalonia there are 53 local TV
channels more than half of which (29) are
located within the province of Barcelona
(54%).
Private local DTT channels
7
8
Tarragona
8
Lleida
1
8
7
Girona
The remaining 24 channels are distributed
equally in the other provinces (Girona,
Tarragona and Lleida).
8
20
9
29
Barcelona
0
5
10
15
20
25
30
8 out of every 10 local or proximity-based
channels are private.
35
By ownership
(by number and % of DTT channels)
Public TV
11
21%
Private TV
42
79%
Source: Catalan Audiovisual Council. April 2015
8
Public local DTT channels in Catalonia
(by province)
Barcelona
The public local TV available in
Catalonia is concentrated into 11
channels and most (9) are located within
the Barcelona province.
9
The following is the breakdown by
province:
Girona
1
Lleida
0
1
Tarragona
0
2
4
6
8
10
- In Barcelona, 9 channels:
BTV, Televisió de Badalona, Televisió de
L’Hospitalet, Vallès Oriental TV (VOTV),
m1tv, Canal Terrassa Vallès, Canal Blau,
Penedès Televisió, Vallès Visió.
- In Girona, 1 channel: Canal 10
Empordà.
- In Tarragona, 1 channel: TAC 12.
- Lleida does not currently broadcast any
public local television.
Most public local TV channels form part
of a multimedia group (related to
municipal radio) except VOTV
(Granollers) and TAC 12 (Tarragona).
Source: Catalan Audiovisual Council. April 2015.
9
Main private local DTT media groups in Catalonia
(by number of channels)
Hermes Comunicacions / El Punt Avui
The number of private local TV channels
in Catalonia is 42.
6
Grup Segre / Lleida TV i Tot TV
4
Mola / Mola TV i Digital Hits TV
25 of these are related to municipal and
supra-municipal media groups (59.5%).
The remaining 17 channels are
proximity-based TV companies that do
not belong to any group, such as 25TV,
Banyoles TV, Canal 21, Canal Reus TV,
Empordà TV, ETV, Olot TV, Maresme TV,
TV Berguedà, TVCS Vallès and TV
Girona, among others.
3
Grup Taelus de Comunicació / Canal Taronja
3
Tele Taxi / Tele Taxi TV
2
L'Ebre Grup de Comunicació / Ebre TV, Canal TE
2
Cadena Pirenaica de RTV / Pirineus TV i Tot TV
2
Premsa d'Osona (PROSA) / El 9 TV
1
Costa Brava Global Media / TV Costa Brava
1
Corisa Media Grup / TV del Ripollès
1
0
The Hermes Comunicacions group
(which publishes the newspaper El Punt
Avui) manages 6 private local TV
channels in Catalonia.
2
4
6
8
Source: Catalan Audiovisual Council and corporate websites of providers of audiovisual communication
services and media groups. April 2015.
10
Penetration
(by %, day prior to interview)
62,8
Most of the television watched in Catalonia is
Spanish TV which, overall, has a larger supply and
audiences.
71,5
27,3
31,1
25,4
28,9
8,0
Spanish TV
Catalan TV
% of the total population (6,284,400)
Specialty TV
9,1
Specialty Pay TV
State-wide TV: TVE1, La 2, Antena3 TV, La Sexta, Telecinco and
Cuatro.
Catalonia-wide TV: TV3, Super3/33, 3/24, Esport3 and 8TV.
Specialty TV: main free specialty channels (FDF, Divinity, Energy,
Boing, Neox, Nova, 24h, Teledeporte, 24h, Boing, etc.).
% of TV viewers (5,519,700)
Breakdown by consumption language out of total TV viewers
(by %, day prior to interview)
TV in Catalan
TV in Spanish
The main language for consuming TV
in Catalonia is Spanish.
31,1
87,2
Note: given that a viewer tends to watch more than one channel during the same day, the data are processed taking into account the fact that more than one answer is
possible. This explains why the sum of the percentages is more than 100%.
Source: EGM Baròmetre Catalunya 3rd Wave 2014
11
Monthly share in Catalonia
(% by channel, January-April 2015. In descending order according to April’s ranking)
TV3
Telecinco
Antena 3 TV
La1
Cuatro
laSexta
8tv
Factoría de Ficción
Divinity
Neox
La 2
Nova
Discovery Max
Paramount Channel
Energy
Clan
Super3/33
13TV
Esport3
3/24
Boing
Disney Channel
24h
Teledeporte
RAC105
JANUARY
12,6
11,9
11,9
7,9
7,1
6,7
3,3
3,2
2,8
2,5
2,7
2,4
2,1
1,9
1,6
1,3
1,6
1,1
1,2
1,4
1,2
1,3
0,6
0,3
0,1
FEBRUARY
12,7
12,7
11,1
7,6
7,4
6,8
3,7
3,0
2,8
2,8
2,5
2,4
2,1
1,8
1,8
1,4
1,5
1,O
1,1
1,4
1,1
1,2
0,6
0,4
0,1
MARCH
12,3
12,1
11,4
7,5
7,3
6,8
3,4
3,0
2,4
2,7
2,4
2,3
2,1
2,0
1,8
1,5
1,6
1,3
1,3
1,5
1,1
1,2
0,6
0,4
0,1
APRIL
12,4
11,7
11,3
7,6
6,9
6,6
3,3
3,2
2,9
2,5
2,3
2,3
2,3
1,9
1,8
1,7
1,5
1,4
1,4
1,2
1,2
1,1
0,6
0,5
0,1
Note: Share is the percentage of individuals in the audience of a channel (for a programme or period of time) in relation to the percentage of individuals watching TV
during the same programme or period of time.
Source: CAC, based on data from Kantar Media.
12
Monthly trend in the share of the main channels in Catalonia
(in %, January- April 2015)
15
12,7
12,6
13
12,3
12,1
11,9
12,4
12,7
11,7
11,9
11
11,4
11,1
11,3
9
7,9
7
7,1
7,6
6,8
6,8
6,7
7,5
7,6
7,4
6,9
7,3
6,6
5
3,3
3,7
3,4
3,3
3
Gener
Febrer
Març
Abril
13
Share in Catalonia
(% per group, January-April 2015, four-month average)
30,0
27,6
23,0
16,5
20,0
10,0
12,4
3,5
3,3
3,1
0,0
Share in Catalonia
(% per channel, January-April 2015, four-month average)
14,0
12,0
10,0
8,0
12,5 12,1
Private groups clearly exceed the public TV
supplied during the first four months of 2015.
Mediaset, with 6 channels, leads the audience
of TV groups although it lost two in 2014.
Atresmedia has lost three and, with 4 channels,
remains in second place. The public Catalan
group, with 4 channels, is third. The groups
broadcasting in Catalan – CCMA and Godó –
have a 20% audience share.
During the first few months of 2015, TV3
maintained its first position in the audience
ranking, followed closely by Telecinco.
11,4
7,6 7,1
6,7
6,0
4,0
2,0
0,0
3,4 3,1
2,7 2,6 2,4 2,3 2,1
1,9 1,7 1,5 1,4 1,3
1,2 1,2 1,2 0,9 0,6
0,4 0,1
14
Programmes with the highest audience ratings in Catalonia
January 2015
Programme
March 2015
Channel Date
Audience Share
(000)
(%)
El Peliculón: The Karate Kid
01/01/15
759
30,4
Futbol: Copa del Rei / FC Barcelona-Elx
Telenotícies cap de setmana vespre
Telenotícies vespre
08/01/15
25/01/15
20/01/15
08/01/15
06/01/15
738
729
702
659
651
23,1
21,9
22,3
22,2
21,9
El Peliculón: Venganza (2008)
18/01/15
651
19,7
Telenotícies migdia
12/01/15
15/01/15
18/01/15
647
630
637
20,4
31,2
19,7
February 2015
Programme
Programme
Channel Date
Audience Share
(000)
(%)
24/03/15
695
21,7
El foraster / Barberà de la Conca
09/03/15
659
21,1
01/03/15
656
21,1
Telenotícies Vespre
09/03/15
645
20,3
La Voz: Audiciones a ciegas
30/03/15
642
24,4
El foraster / Llavorsí
23/03/15
640
19,2
Salvados / Zaida: La Historia De Una Derrota
08/03/15
618
18,3
El foraster / Queralbs
02/03/15
608
19,5
Telenotícies Migdia
25/03/15
598
28,8
Polònia
26/03/15
597
18,4
April 2015
Channel Date
Audience Share
(000)
(%)
Futbol: Lliga de Campions / M. City- FC
Barcelona
Polònia
24/02/15
1.180
33,7
26/02/15
675
21,3
22/02/15
661
21,1
02/02/15
639
30,4
09/02/15
630
20,3
15/02/15
623
19,7
03/02/15
621
29,5
04/02/15
616
26,7
05/02/15
612
20,7
08/02/15
603
19,1
Programme
Channel Date
Audience Share
(000)
(%)
Futbol: Lliga de Campions / Barcelona-París
St. Germain
Motociclismo: Mundial MotoGP Las Américas
21/04/15
1.189
35,6
12/04/15
769
23,7
Futbol:Champions League / At.MadridR.Madrid
Futbol: Lliga De Campions / At.MadridR.Madrid
El foraster / Sant Feliu Sasserra
14/04/15
749
24,3
14/04/15
719
23,3
06/04/15
647
20,3
Els Internats de la por
28/04/15
635
19,1
Post Motociclismo: Mundial MotoGP Las
Américas
12/04/15
626
18,8
20/04/15
621
21,5
Sense Ficció
28/04/15
618
18,7
06/04/15
617
19,8
15
Cumulative audience of specialty pay TV channels in Catalonia (in thousands, last 30 days)
Pay TV has a penetration of 8% in Catalonia. This share is relatively
low compared with other similar countries, although the trend is
growing due to the increase in subscriptions for combined service
packages (landline, mobile, television, internet).
498
Pay TV audiences in Catalonia are led by FOX, Calle 13 and Canal+,
channels which offer recently released fiction series and sports.
428 427
390 390 389
353
289
186 176
172 169
145
128 123
116 113 106 106
101 100 98 96
86
64 54
52 52 50 50 50 49 48 46 45
40 40
16
Local DTT ranking in Catalonia by cumulative
monthly audience
(by province, in thousands, last 30 days),
Barcelona Televisió, the local TV channel with the greatest potential
audience, leads the audience ranking for proximity-based TV channels.
Barcelona
Girona
Barcelona Televisió
412
80
Televisió de Badalona
76
TV Girona
75
Empordà TV (Roses)
Teletaxi TV
TV L' Hospitalet
Canal 10 Empordà (L'Escala)
Olot TV
65
M1TV (Mataró)
Televisió del Ripollès
49
Canal Taronja
Banyoles TV
37
Canal Terrassa Vallès
31
El Punt AvuiTV Barcelona
28
ETV - Llobregat Televisió
26
Canal Blau (Vilanova i la Geltrú)
24
TV 20 (Terrassa)
22
El Punt AvuiTV Osona (Vic)
20
Penedès TV
19
Maresme TV
15
TVSC Vallès 1 (Sant Cugat del Vallès)
14
Vallès Visió
13
Vallès Oriental TV
9
Mola TV
8
El Punt Avui TV Vallès (Sabadell)
7
Televisió del Berguedà
6
38
22
21
13
13
11
7
5
Televisió Costa Brava (Castell-Platja d'Aro)
25 Televisió (Hospitalet de Llobregat)
El Punt Avui TV La Selva (Blanes)
Lleida
Lleida TV
Tot TV
El Punt Avui TV Lleida
Pirineus TV (Seu d'Urgell)
105
20
14
13
Tarragona
Audience figures with more than 50% sampling error are shaded.
Canal 21 Ebre (Roquetes)
32
El Punt Avui TV Tarragona
31
Canal Reus TV
30
TAC 12
28
L'Ebre TV (Tortosa )
20
Canal TE (Amposta)
15
TV El Vendrell
13
4 TV Mediterrani
7
Source: CAC, based on data from EGM Baròmetre Catalunya – Cumulative moving year February-November 2014.
17
By ownership
(number and % of FM frequencies)
The Catalan radio system has both publicly
owned radio broadcasters (580 frequencies) and
privately owned broadcasters (199 frequencies)
of differing sizes.
Private FM
frequencies
199
26%
Public FM
frequencies
580
74%
By province, out of the total 779 FM frequencies
in Catalonia:
- Barcelona has a 33.8% share (264).
- Girona: 191 frequencies (24.5%).
- Lleida: 184 frequencies (23.6%).
- Tarragona: 137 frequencies (17.5%).
By province
Public FM frequencies
103
Private FM frequencies
34
Tarragona
137
144
43
184
Lleida
56
135
Girona
198
191
66
264
Barcelona
0
50
100
150
200
250
300
Source: Catalan Audiovisual Council based on data from CCMA (Catalan FM) and the Ministry of Industry, Energy and Tourism (Spanish
FM). April 2015
19
By service zone
The public radio available in Catalonia is
concentrated in a total of 580 frequencies
divided into three areas:
- Catalan, with CCMA broadcasters and 236
frequencies (40.6%);
- Spanish, with CRTVE broadcasters and 72
frequencies (12.4%); and
- local or proximity-based, with municipal
broadcasters and 272 frequencies (46.8%).
Spanish FM
frequencies
72
12%
Local FM
frequencies
272
47%
Catalan FM
frequencies
236
41%
By province
Local FM frequencies
50
Catalan FM frequencies
40
13
103
Tarragona
36
Spanish FM frequencies
28
80
144
Lleida
53
Girona
68 14
135
48
133
17
Barcelona
0
50
100
Regarding the geographical distribution by
demarcation, Barcelona has the largest
number of municipal local broadcasters for
all frequencies, including Barcelona FM, El
Noucinc.2 (Terrassa), Canal Blau FM
(Vilanova i la Geltrú), Radio Vilafranca
(Vilafranca del Penedès), etc.
150
200
198
250
Source: Catalan Audiovisual Council based on data from CCMA (Catalan FM) and the Ministry of Industry, Energy and Tourism
(Spanish FM). April 2015.
20
FM radio broadcasters in Catalonia
(by number of frequencies and media group)
In the private sphere, the breakdown of frequencies
related to media groups is as follows:
48
- 89 frequencies are linked to Catalan groups (Godó,
Tele Taxi, Flaix, Estel).
- 83 frequencies are linked to Spanish groups (Prisa,
Planeta, COPE and others).
- 17 frequencies are linked to local multimedia groups
(Mola, Gum, Ràdio Marina, among others).
39
22
17
16
17
15
11
Prisa
Godó
Flaix Tele Taxi
Cope
Planeta
Scope: Catalonia
Estel
4
4
Mola
Gum
2
2
2
Radio Unidad Radio
Blanca Editorial Marina
Local group (municipal/supra-municipal)
Others
Scope: Spain
Source: Catalan Audiovisual Council and corporate websites of the providers of audiovisual communication services and media groups.
April 2015
21
FM radio broadcasters
(in brackets, the frequencies assigned by tender in September 2014)
Scope: Catalonia
GODÓ
RAC1
RAC105
FLAIX
Flaix FM
Ràdio Flaixbac
TELE TAXI
Ràdio Tele Taxi
Ràdio RM
ESTEL
Radio Estel
Radio Principat
Scope: Spain
PRISA
SER
40 Principales
Cadena Dial
Ona FM
Maxima FM
M 80
Radiolé
COPE
COPE
Cadena 100
Rock FM
s/d
PLANETA
Onda Cero
Europa FM
Onda Melodía
RADIO BLANCA
Kiss FM
UNIDAD EDITORIAL
Radio Marca
Frequencies
30 (+9)
16 (+7)
14 (+2)
16 (+6)
8 (+4)
8 (+2)
15 (+2)
12 (+2)
3
11
7
4
Frequencies
48
16
11
7
7
3
3
1
16
4
4
3
5
15
6
6
3
2
2
2
2
Local multimedia groups and local radio firms
MOLA
Amb2 FM
Digital Hits FM
GUM
Gum FM
LA MANYANA
s/d
RÀDIO MARINA
Ràdio Marina
COSTA BRAVA GLOBAL MEDIA
Joy FM
PROSA
El 9 FM
EL 3 DE VUIT
El 3 de vuit ràdio
L'EBRE
Imagina Ràdio
CADENA PIRENAICA
Pròxima FM
TLB
Styl FM
SIMALRO
Ràdio UA1
MONTSERRAT RTV
Montserrat ràdio
Ràdio Olot
Ràdio Ripoll
Ràdio Vic
Ràdio Aran
Hit 103
Radio Adventista
Frequencies
2 (+2)
2
(+2)
2 (+2)
2 (+2)
3
3
2
2
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
(+1)
Source: Catalan Audiovisual Council. April 2015
22
Penetration
(%, day prior to interview)
Specialty radio
59,9
55,7
47,7
34,4
37,0
29,5
3,5 5,7
Music radio
General radio
News radio
The most widely listened to radio in
Catalonia is music radio, with 55.7%
penetration among listeners, followed
by general radio with 47.7%. The
least popular is specialty news with
5.7%.
Specialty radio
% of total population (6,270,000)
% of radio listeners (3,773,000)
Breakdown by language of consumption out of total
listeners
Radio in Catalan
Radio in Spanish
69,9
45,9
Unlike the situation with television where the main
language of consumption both for the supply and
consumption is Spanish, listeners in Catalonia
mostly choose radio in Catalan.
Radio in Catalan: broadcasters with programming in Catalan and regional sections in Catalan of the main broadcasters in Spanish (general and specialty).
Radio in Spanish: broadcasters with programming in Spanish (general and specialty).
Note: given that radio listeners tend to watch more than one channel during the same day, the data are processed taking into account the fact that more than one answer is
possible. This explains why the sum of the percentages is more than 100%.
23
Penetration
(% of total population, day prior to interview)
61,8
62,3
63,0
Catalans listen to more radio during the week (64.3%)
than at weekends (55.4%).
64,9
64,9
66,7
59,2
51,7
Total Monday
to Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Weekdays 64.3%
Sunday
Weekend 55.4%
With regard to audiences, the private broadcaster RAC1 is well-established as the leader for general radio in Catalonia.
Los 40 Principales from Cadena SER has the highest audience figures for music radio, followed closely by Flaix FM
which overtakes it at the weekend. Catalunya Informació leads the ranking for specialty news radio in Catalonia (see
page 25).
24
Cumulative daily radio audiences in Catalonia
(thousands, day prior to interview)
Monday to Friday
Monday to Sunday
RAC1
Catalunya Ràdio
SER
40 Principales
Flaixbac
Flaix
Cadena Dial
EuropaFM
RAC105
Cadena 100
RockFM
Onda Cero
COPE
Radio Tele Taxi
Catalunya Informació
M80
Máxima FM
RNE
Radio Marca
Kiss FM
RNE R3
Radiolé
Catalunya Música
Radio Rm
Melodía FM
R5 TN
Ràdio Estel
Ona FM
Ràdio Marina
Radio Clásica RNE
Ràdio 4
376
301
264
256
242
230
204
193
157
155
146
140
121
119
107
95
65
65
48
43
32
30
27
22
20
16
12
8
3
574
720
RAC1
Catalunya Ràdio
SER
40 Principales
EuropaFM
Flaixbac
Flaix
Cadena Dial
Cadena 100
RAC105
Onda Cero
Rock FM
Radio Tele Taxi
COPE
M80
Máxima FM
RNE
Kiss FM
Radio Marca
RNE R3
Radio Olé
Radio RM
Catalunya Música
Melodía FM
R5tn
Ràdio Estel
Ona FM
Ràdio Marina
Radio Clásica RNE
Ràdio 4
Saturday & Sunday
389
326
264
262
253
246
220
215
169
162
161
145
133
122
121
96
72
62
55
45
37
29
26
21
17
11
9
9
4
RAC1
Catalunya Ràdio
SER
Flaixbac
Flaix
40 Principales
Cadena Dial
RAC105
COPE
Rock FM
EuropaFM
Cadena 100
Onda Cero
M80
RNE
Radio Tele Taxi
Máxima FM
Radio Marca
Kiss FM
Catalunya Música
Radio Olé
RNE R3
Melodía FM
Ona FM
Ràdio Estel
R5tn
Ràdio 4
Ràdio Marina
Radio RM
Radio Clásica RNE
554
508
786
601
346
271
264
239
231
177
150
146
145
125
120
112
94
92
87
74
73
49
40
36
32
29
29
27
24
20
19
General radio
13
Music radio
5
News radio
25
Cumulative daily radio audiences in Catalonia
Monday to Friday
Monday to Sunday
RAC1
Catalunya Ràdio
SER
40 Principales
Flaixbac
Flaix
Cadena Dial
EuropaFM
RAC105
Cadena 100
RockFM
Onda Cero
COPE
Radio Tele Taxi
M80
Máxima FM
RNE
Radio Marca
Kiss FM
RNE R3
Radiolé
Catalunya Música
Radio Rm
Melodía FM
R5 TN
Ràdio Estel
Ona FM
Ràdio Marina
Radio Clásica RNE
Ràdio 4
9,7
7,7
6,8
6,6
6,2
5,9
5,2
5,0
4,0
4,0
3,8
3,6
3,1
3,1
2,8
2,5
1,7
1,7
1,2
1,1
0,8
0,8
0,7
0,6
0,5
0,4
0,3
0,2
0,1
18,5
RAC1
Catalunya Ràdio
SER
40 Principales
EuropaFM
Flaixbac
Flaix
Cadena Dial
Cadena 100
RAC105
Onda Cero
Rock FM
Radio Tele Taxi
COPE
M80
Máxima FM
RNE
Kiss FM
Radio Marca
RNE R3
Radiolé
Radio RM
Catalunya Música
Melodía FM
R5tn
Ràdio Estel
Ona FM
Ràdio Marina
Radio Clásica RNE
Ràdio 4
Saturday & Sunday
19,4
14,8
14,9
9,6
8,1
6,5
6,5
6,3
6,1
5,4
5,3
4,2
4,0
4,0
3,6
3,3
3,0
3,0
2,4
1,8
1,5
1,4
1,1
0,9
0,7
0,6
0,5
0,4
0,3
0,2
0,2
0,1
RAC1
Catalunya Ràdio
SER
Flaixbac
Flaix
40 Principales
Cadena Dial
RAC105
COPE
Rock FM
EuropaFM
Cadena 100
Onda Cero
M80
RNE
Radio Tele Taxi
Máxima FM
Radio Marca
Kiss FM
Catalunya Música
Radiolé
RNE R3
Melodía FM
Ona FM
Ràdio Estel
R5tn
Ràdio Marina
Radio RM
Radio Clásica RNE
15,9
14,6
9,9
7,8
7,6
6,8
6,6
5,1
4,3
4,2
4,2
3,6
3,4
3,2
2,7
2,7
2,5
2,1
2,1
1,4
1,1
1,0
0,9
0,8
0,8
0,8
0,7
0,5
General radio
0,4
Music radio
0,1
News radio
26
Internet
Internet user profiles in Catalonia
Internet connection by age (%, day prior to interview)
14 to 19
87,7
20 to 24
92,1
25 to 34
86,9
35 to 44
87,8
45 to 54
76,5
55 to 64
65 plus
60,1
38,4
Internet connection by qualifications (%, day prior to interview)
Higher qualifications/Doctorate
85,6
Medium qualifications/Diploma
Internet use is widespread among the young.
For example, more than 92% of those aged
between 20 and 24 use the internet every
day.
The percentage of people online gradually
increases with the level of qualifications so
that those with higher qualifications use the
internet the most.
79,8
Bach./Higher school cert./Prof.
77,2
Elementary school cert.
63,5
School cert./Primary
No qualifications
Internet penetration in Catalonia stands at
71.4% of the population although this figure
varies significantly depending on the age
group and qualifications.
54,4
31,1
Note: given the changes in academic qualifications, people have
been assigned, according to their answer and age, to the following
categories:
- No qualifications.
- Primary/school certificate/entrance cert./1st cycle secondary.
- Basic/graduate/elementary baccalaureate/primary study
certificate/full secondary
- Higher baccalaureate/Higher school cert./LOGSE/Prof. Training II
- Diploma (3-year course)
- Graduate, degree, master, doctorate.
Source: EGM Baròmetre Catalunya - 1st wave 2015.
28
Consumption of online audiovisual content
Of the people who connect to the internet, more than half do so to consume audiovisual content (55%), mainly
television and videos.
43% of the Catalan population connects to one or more social media sites and their consumption of online
audiovisual content is higher than for the rest of internet users (64%).
Internet use by consumption of audiovisual content
% of the total population (6,270,000)
% of internet use (4,386,000)
55,0
41,6
36,1
27,4
24,8
17,7
11,9
16,6
5,4 6,4
Total audiovisual Internet TV (last Watching videos Listening to live
content
30 days)
music online
Internet radio
4,1 5,7
1,3 1,8
Watching TV
Listening
programmes and to/downloading
series/films
podcasts
29
Advertising
Advertising spend in Catalonia
Advertising spend reaching Catalonia
(in millions of euros, 2008-2014)
The advertising spend that reaches
Catalonia increased in 2014 by
8.1% compared with 2013, the year
of the lowest spend since the start of
the crisis.
1.400,00
1.219,60
1.200,00
978,2
1.000,00
822,4
942,4
800,00
800,5
945,9
740,6
600,00
Catalonia has a 21.2% share of the
advertising spend in Spain according
to the Associació Empresarial de
Publicitat.
400,00
200,00
0,00
2008
2009
2010
2011
2012
2013
2014
Source: Associació Empresarial de Publicitat. Estudi 2015 de la inversió publicitària a Catalunya.
31
Advertising spend on Catalan media
Advertising spend on Catalan media
(in millions of euros, 2014)
120
Of the 800.5 million euros invested in
advertising in Catalonia during 2014,
advertisers spent 313.3 million on Catalan
media.
117,6
100
The press took one third of this investment,
followed by television and radio. Of note is
the growth in investment in the internet
(+21%) and cinema (+33%)
79,1
80
60
49,5
40
32,3
26,5
20
4,9
1,00
0
Press
Television
Radio
Outdoor
Internet
Magazines
Sunday
supplement
0,4
Cinema
Source: Associació Empresarial de Publicitat. Estudi 2015 de la inversió publicitària a Catalunya.
32
Note: Children’s TV
consumption
Audience share of TV channels aged 4-12 in Catalonia
(week of 20 to 26 AprilA)
16,0
In the week analysed, the four TV channels with the
highest audience ratings aged 4-12 were specifically for
children.
14,3
14,0
12,0
10,0
8,0
Clan (CRTVE) tops the ranking, followed by Boing
(Mediaset), Disney Channel (Vocento) and Super3/33B
(CCMA).
10,0
9,0
7,1 7,0
6,0
6,6
6,0
4,8
4,0
2,0
4,2 4,2
3,7
3,1 3,0 2,9
2,4 2,1
1,4 1,2
1,0 0,9 0,9
0,6 0,5 0,5 0,4
0,0
A The
B The
last week in April was taken as the sample and the results compared with two more equivalent samples.
channel Super3 has shared frequency with channel 33 since 2012. It broadcasts from 6 am to 9.30 pm.
34
Ranking of the twenty programmes with the highest child audience ratings (aged 4-12) in Catalonia
(week from 20 to 26 April 2015)
Channel
TV3
Clan
Super3/33
Clan
Boing
Clan
Clan
Boing
TV3
Antena 3 TV
Clan
Clan
Super3/33
Disney Channel
Antena 3 TV
Clan
Clan
Disney Channel
Super3/33
Boing
Date
21/04
22/04
26/04
23/04
20/04
25/04
21/04
23/04
20/04
26/04
21/04
23/04
21/04
20/04
23/04
24/04
25/04
25/04
24/04
23/04
Start
time
20:45
20:51
09:38
07:58
08:28
15:14
19:54
13:37
21:00
14:40
21:14
18:11
19:43
20:33
21:45
18:25
11:58
21:32
20:54
21:08
Title/description
Football: Champions League/ Barcelona Paris Saint Germaine
Bob Esponja
Doraemon
La panda de la selva al rescate
Hora de aventuras
Kung Fu Panda: La leyenda de Po
Slugterra
Doraemon Gato Cósmico
Los Simpson
Icarly / Icarly conoce a Fred
El pequeño reino de Ben y Holly
La família del Super3
The next step
El hormiguero 3.0
Peppa Pig
La patrulla canina
Film/ El emperador y sus locuras
Bola de Drac Z
El asombroso mundo de Gumball
Audience
(000)
91
64
46
45
43
42
41
40
40
39
38
37
37
37
35
34
34
34
34
33
Share
(%)
41,9
28,2
34,7
30,9
36,5
39,4
25,4
25,3
15,7
32,8
14,7
46,5
24,1
16,3
22,0
54,9
45,5
28,3
25,7
17,7
Only one broadcast per programme is counted when various coincide among the most seen. This is the case of Bob Esponja, La Panda de la Selva
al rescate, Doraemon Gato Cósmico, Hora de Aventuras, The next step, La patrulla canina, Peppa Pig and Kung Fu Panda.
A
35
Children’s consumption by channel: most watched channels in Catalonia
(20 April 2015)
From 7 am to 2 pm
Total audience 4-12: 39,000
10.000
From 5 pm to 8.30 pm
From 2 pm to 5 pm
7.000
10.000
7.000
6.000
20.000
5.000
13.000
5.000
3.000
Clan
Boing
Super3
Disney
Channel
Clan
3.000
24.000
16.000
Super3
Boing
From midnight to 6.30 am
From 8.30 pm to midnight
18.000
laSexta
3.000
2.000
14.000
1.000
TV3
Boing
Antena 3
Disney
Channel
FDF
Antena 3
laSexta
8tv
Boing
Clan
10.000
Super3
8.000
Disney
Channel
Between 7 am and 2 pm and
between 5 pm and 8.30 pm,
Catalan children aged 4-12
consume mostly speciality
children’s channels. However, at
the times when they share the
screen with their family they
especially watch general TV,
coinciding with news channels
and prime time programmes.
36
Newsflashes
Newsflashes
The Catalan government approves a tax to generate
revenue to promote the film industry, audiovisuals
and digital culture
In November 2014, by means of Act 15/2014, this
tax was created for internet operators, charging
€0.25 a month for each network access service
contract. Months later, in February, this regulation
was questioned by the Spanish Ministry of the
Finance and Public Administrations, claiming that it
may be unconstitutional and urging the Catalan
government to begin negotiations.
The CAC authorises the licensing of an EDC
programme to CCMA
This authorisation allows CCMA to broadcast in high
definition. The signal was transmitted by the second
multiple channel owned by the corporation which the
Ministry of Industry decided must be allocated to the
digital dividend. This measure is provisional and
exceptional in nature.
Telefónica publishes the 15th edition of La Sociedad
de la Información en España
This report states that, in Spain, more than 25 million
people regularly accessed the internet in 2014, 1.45
million more than the previous year. One of the most
notable facts is the increased consumption of online
videos, which Telefónica largely attributes to the
implementation of fibre optic services.
The AIMC publishes the Marco General de Medios
2015
This annual report contains key data on audiovisual
equipment and consumption in Spanish households
in 2014 and is produced from data provided by the
EGM, making it possible to see the historical trends in
media use and consumption.
25 million euros to promote Catalan audiovisuals
On 29 January 2015, the Department of Culture, the
Corporació Catalana de Mitjans Audiovisuals (CCMA)
and Productors Audiovisuals Federats (PROA) signed
an agreement to promote audiovisuals. The aim is to
lay the foundations to develop and coordinate the
policies of the Department of Culture and those of the
CCMA and proposes an investment of 25 million
euros. The agreement is valid until 31 December and
each party takes on certain commitments.
Merger between the two private local television
associations of Catalonia
On 19 March 2015, as part of the Fòrum de la
Comunicació organised by the CAC, the merger was
announced between Associació Catalana de TDT Local
(Catalan Association of Local DTT) and Associació de
Mitjans de Proximitat (Association of Proximity-Based
Media). The aim is for the local TV industry to have a
single voice when dealing with the administration.
38
Newsflashes
Where do we get our political news from?
According to data obtained in the first wave of 2015
from the Baròmetre d’Opinió Política carried out by
the Centre d’Estudis d’Opinió of the Catalan
government, 81.4% of Catalan get their political
news from the television. The preferred channel to
watch the news is TV3 (41.4%) followed by laSexta
(13.3%). 32.5% get their political news from the
radio and the news programmes on Catalunya Ràdio
(27.8%) and RAC1 (26.2%) have the most listeners.
End of the deadline to liberalise the digital dividend
in Spain
31 March saw the end of the liberalisation of the
800 MHz spectrum band. In some cases this only
entailed a resynchronisation of TV sets but in others
collective aerials had to be adapted by a registered
installer. In Catalonia, during the early hours of the
30 to 31 March, the centres were switched off that
had been transmitting the TV simulcast on the
definitive channels and the Catalan government now
provides information on the transmission centres
where this service can still be found until the
corresponding adaptation is carried out.
Tender for six new freeview television licences in
Spain
On17 April 2015, the Spanish parliament announced
a tender to award 6 licences for freeview television
audiovisual services covering Spain. This tender covers
the new DTT channels contained in the plan by the
Ministry of Industry related to the liberalisation of the
digital dividend. Three of the channels are high
definition (HD) and three standard definition.
The CNMC approves the acquisition of Telefónica by
Canal+
On 23 April 2015, the National Authority for Markets
and Competition (CNMC) approved the concentration
of Telefónica and DTS, Prisa’s pay TV business of
which 44% was already controlled. This acquisition is
subject to certain commitments regarding the pay TV
market in Spain and access to Telefónica’s network in
Spain (among others), which must be supervised. The
agreement is valid for five years once the case has
been finally approved by the administration, and may
be extended for a further three years.
39
Main sources:
- CAC: the council’s own data.
- Kantar Media: data from the first four months of 2015. Details: Area of Catalonia. Data obtained using a
people meter for individuals aged 4 and upwards.
- EGM Baròmetre Catalunya: data from the 1st wave 2015. Period January-March 2015. Details: Area of
Catalonia. Sample proposed for 2015: 33,584 interviews with individuals aged 14 and upwards (7,106
multimedia interviews, 15,612 single medium - radio, 3,894 single medium – press and 6,972 single
medium - magazines).
- EGM Baròmetre : Cumulative moving year February-November 2014.
Bibliographic citation:
CATALAN AUDIOVISUAL COUNCIL. Butlletí d’informació sobre l’audiovisual a Catalunya (BIAC). [Newsletter on the Media Sector in
Catalonia]. No. 1. First four months of 2015. Barcelona: CAC, May 2015. www.cac.cat

(BIAC). Number 1

Transcription

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