Earphones, Headphones

Transcription

Earphones, Headphones
Cresyn in Ukraine
<Ukraine>
Capital City
Kiev
Area
,
603,550㎢
Population
48 073 205
48,073,205
Launched in September 2011
Top 9 sales country in 2012
Top 7 sales country in 2013 (January-June)
ANNUAL ARRANGED QTY
438%
SHIPPING STATUS
Total 12 shipments
(1 shipment every other month)
Total 110,000 units
(100 000 E
(100,000
Earphones
h
+ 10
10,000
000 H
Headphones)
d h
)
Partnership
33 stores
(Powerful Wholesaler)
Showroom
(Delivery Service)
300 stores
t
480 stores
(+ ALLO 374 stores)
16 stores
140 stores
About Cresyn
Cresyn Status
- Daehan Phonographic needle factory in 1959.
- Cresyn Headphone factory of ODM & OEM in 1985.
- Cresyn Headphone Brand in 2002.
- Phiaton Headphone Brand in 2007
2007.
One of the largest Headphone manufacturers with OEM,
ODM, Cresyn and Phiaton Brand in the world.
Sales Growth (million US$)
U$ 330M
U$ 270M
U$ 240M
2006
200
7
U$ 240M
200
8
200
9
201
0
Headset for
M bil phone
Mobile
h
Market Share (Korea) 70%
M k t Sh
Market
Share (O
(Overseas)) 15%
Earphones,
Headphones
Market Share (Global) 30%
Own Brand
Business
Sales Growth Rate (every year) 110%
Global Network
TIANJIN
Employees : 2,500
Capacity : Finished product – 5M pcs per month
YOKOHAMA
ISM - 3.5M pcs per month
- Sales for Japan customers
Product : Earphone, Remote, Headphone,
Headset, ISM, etc.
CALIFORNIA
- Management of import
and export
- Sales for USA market
- Marketing activity
- Management of import
and export
HEYUAN
Employees : 2,500
Phiaton Corp
Capacity : 6M pcs per month
Cresyn Tianjin
Product : Earphone, Headphone, Headset,
Bluetooth, Charger, etc.
Cresyn Heyuan
Leevin Dongguan
HQ.(Seoul)
C
Cresyn
JJapan
Cresyn Dongguan
DONGGUAN
LEEVIN
E l
Employees
: 2,500
2 500
Capacity : 6M pcs per month
Employees : 500
Capacity : 15M m per month
Product : Cord Wire
Cresyn
Indonesia
INDONESIA
Employees : 2,100
Capacity :
Finished product – 5.5M pcs per month
Receiver Unit - 10M pcs per month
Product : Earphone,
p
, Headphone,
p
, Headset,,
Receiver Unit, etc
Longvin
Indonesia
Products : Earphones, Remote,
Headphone, Headset
LONGVIN
Employees : 500
Capacity : 30M pcs per month
Products : Receiver Unit
Global Customer
America
Korea
Sweden
UK
Russia
Germany Ukraine
Canada
China
Japan
Israel
UAE
USA
Hong
g Kong
g
Thailand
South Asia
Indonesia
Chile
Cresyn Brand
OEM ODM
OEM,
Goal
Exclusive display in store
Eldorado in Ukraine
Demonstration in store
Alza in Czech
Demonstration &
Display in store
Loft in Thailand
Advertisement on Magazine
Ljud & Bild in Sweden
Review on Magazine
Digital Vision in Poland
Billboard
Billboard in Kiev metro
Khreshchatyk Station
Lva Tolstogo Station
Politechnichna Station
M Nezalezhnosti Station
M_Nezalezhnosti
Vokzalna Station
24
Shulyavska Station
Teatralna Station
Billboard
Billboard in Seoul metro
25
Billboard in Ukraine
Billboard
Korea
With TV Star
Czech
Launching Event
Hong Kong
Road show in Korea
31
32
Exhibition
SITEX in Singapore
Exhibition
PC Show in Thailand
Gadget Show in UK
Positioning in Ukraine market
Bose
Price
AKG
Cresyn
Sennheiser
Other Brand
Other Brand
Panasonic
Shure
Beyerdynamic
S
Sony
Competitors
Q’ty
Koss
Cresyn
Klipsch
Urbanears
Competitor
Skull Candy
Growing market
ZUMREED
Logitech
Cheap product
from China
Philips
1. Ukraine is great potential market.
2 C
2.
Cresyn iis llarge h
headphone
d h
manufacturer.
f t
3. Let’s
Let s keep building up brand power with
our strong partnership.
Спасибі!

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