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CHILE: LOCALLY PRODUCED,
GLOBALLY ACCLAIMED
About us
From the first decades of last century, the winery has
benefited from a remarkable “terroir”, perfect for
growing high-quality vines of which we produce the best
premium wines.
After settling in Chile during the first years of the 20th
century, the Rabat family – a wine-loving family from
Spain – decided to carry on their tradition of
winemaking in their new country.
They bought their first land in the outskirts of Santiago
where in 1927 they founded “Viña Casal de Gorchs”.
Leadership & Production
Currently, the winery has its vineyards in the valleys of
Colchagua and Maipo.
Combining more than 80 years of experience with high
tech processes, “Viña Casal de Gorchs” has been
leading the Chilean wine industry for decades. Today,
most of the winery’s production is exported, being the
leader of sparkling wines exported from Chile.
Over the years, we have continuously strived to
integrate quality across all levels, our production, our
supplies and our team.
Today, our production capacity reaches over 2.5 Million
Liters.
Our portfolio:
Sparkling wines
We proudly present the newly launched
Casal Sparkling Wine - Brut, after
receiving many requests from our
international customers, to our export
markets in a modern, elegant and
sophisticated packaging that together with a
competitive price can generate interesting
volumes.
* We offer three different labels to give our importers the opportunity to choose the label that best fits the market’s requirements.
Our portfolio:
Sparkling wines
As from 2008, VCG started focusing on the innovative
& unique sparkling wine Fresita, a unique and
sophisticated premium sparkling wine blended with
natural strawberries.
Fresita is produced in the charmat method, a wine
making process in which the second fermentation
takes place in pressurized stainless steel tanks, and
the final wine is blended in the bottle with natural
strawberry.
It is available in three formats:
750ml, 375ml, and 200ml.
Brand Strategy
The sparkling wine market has been evolving. We aim for
innovation and differentiation.
Fresita stands for quality, enjoyment, and natural qualities
of Chilean sparkling wine.
All visual communication conveys relaxation, joy,
togetherness, and moments-sharing among female
consumers and friends of age 25-35. Fresita is to be
consumed and enjoyed throughout all day.
Target consumer: independent women age 25-40 of good
social status who enjoy quality and healthy lifestyle, follow
latest fashion trends, associate themselves with middle to
high-end products and social events.
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•
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Core values: 100% natural, quality guarantee
Differentiation: pure authenticity, natural light
sweetness
Emotional connection: relaxing, friendly, positive,
modern sophistication, easy to approach
Worldwide Presence &
Marketing
We have successfully positioned Fresita as the
leading brand in sparkling wines in various countries.
With distribution in supermarkets, wine shops, and
restaurants, our importers have built marketing
campaigns with us through advertisements, in-store
displays, exhibition in trade fairs, and events with
social media platforms.
Female clothing shop launch
Fresita cocktail recipe
Press communication to fashionable female consumers
E-entertainment fashion, Panama, May 2015 (left)
Finnish fashion magazine Anna issue May 2014 (right)
Indie Days fashion bloggers event at Maxine Night Club in Helsinki city center, Finland April 2015
In-store
display
Social
media
CHILEAN BOTTLED SPARKLING WINE EXPORTS RANKING | 2014
RNK
2013
2014
Variation
Volume Volume Volume
case of 9L case of 9L case of 9L
País
1
2
3
4
5
6
7
8
9
10
VINA CASAL DE GORCHS
VINA VALDIVIESO S.A.
VINA CONCHA Y TORO S.A.
VINA CONO SUR LTDA.
VINA UNDURRAGA S.A.
VINA LA ROSA S.A.
VINA SAN PEDRO S.A.
VINA MIGUEL TORRES
COOP. AGRICOLA PISQUERA ELQUI LTDA.
VINA SANTA CAROLINA S.A.
135.891
134.909
112.016
24.095
50.697
7.714
15.489
8.689
4.570
14.348
138.141
142.195
131.677
48.214
47.341
25.016
18.415
8.429
8.782
9.446
CASAL DE GORCHS WINERY EXPORT COUNTRIES TOP 10 RANKING
2013
Volume
RNK
COUNTRY
1
2
3
4
5
6
7
8
9
10
FINLAND
RUSSIA
AUSTRALIA
SWEDEN
CHINA
JAPAN
ESTONIA
CANADA
DOMINICAN REPUBLIC
UK
2014
Volume
Cases of 9L Cases of 9L
49.247
7.508
14.342
9.550
4.553
3.995
11.316
8.715
2.500
2.124
71.100
20.020
13.984
13.249
12.587
9.150
9.078
7.190
5.022
4.912
1,66
3,25
17,55
100,1
-6,62
224,31
18,89
-2,99
92,16
-34,17
A Global Brand
Fresita is currently present in more than 50 countries worldwide, including
UK, Canada, Finland, Russia, Japan, China, Australia, and many others.
It is the leader of the sparkling category in several of these markets.
"A curiosity, but one that is fun to smell and taste, is this
sparkling blend of Sauvignon Blanc and Chardonnay
that has been infused with hand-harvested Patagonian
strawberries... An aperitif-styled offering that exhibits
wonderfully crisp, refreshing notes of... not
surprisingly... strawberries. An alluring eccentricity, it is
aromatic, light-bodied, crisp, fresh, and lively with a
delicate rosé color".
Robert Parker / The Wine Advocate: The Independent
Consumer’s Guide for fine Wines.