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MEDIA KIT
2015
Your City Your Station
6PR PERTH
Informed
Intelligent
Influential
Informed Intelligent Influential
Fairfax Radio Network: 6PR Perth
Media Kit 2015
WELCOME
2
Contents
YOUR CITY
YOUR STATION
PERTH’S 6PR
In 2015 6PR enjoys it’s place as the only
commercial talk station in the market.
Broadcasting both AFL and cricket, 6PR is
recognised as Perth’s sport leader.
The 2015 line up is outstanding with the
likes of Steve Mills, Basil Zempilas, Gary
Adshead, Peter Bell, Adam Shand, Karl
Langdon and a host of other broadcasters
making sure that everything 6PR does is
Informed, Intelligent and Influential.
Welcome
2
Audience
Overview
3
6PR
Line Up (Monday – Friday)
Line Up (Weekends)
4
6
Segments
Business
Sport
News, Weather, Traffic
Entertainment
7
8
9
10
Advertising
Creative Service
11
Contacts
12
Welcome
Fairfax Radio Network represents some of the
proudest brands in the radio landscape and our
vision is ‘to be the number one information and
entertainment radio network in Australia’.
Across the country we engage and entertain our
audiences with the best commercial presenters,
News and music. Our News Talk and Music
stations have the proven expertise gained from
operations extending over 80 years. We also
operate vibrant Syndication and SMA divisions
to capitalise on our audience reach and client
services. As part of Fairfax Media we have access
to the finest in breaking news and entertainment
content resources.
On behalf of our entire team, we are delighted to
welcome you to the Fairfax Radio Network and to
6PR here in Perth. We aim to set the standard of
excellence for our staff, audience and clients and
sincerely hope that you enjoy working with us.
Adam Lang
Managing Director
Fairfax Radio Network
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Media Kit 2015
6PR OVERVIEW
3
PERTH'S OWN 6PR, YOUR CITY, YOUR STATION.
We are Perth's only commercial talk radio station and with over 80 years of broadcasting
service, we remain a leading source of news, opinion, talk, sport and entertainment.
STATION SHARE
PERTH POP.
6pr.com.au
NewsTalk6PR882
@NewsTalk6PR
9.0%
1.9 million
473,214
6,303
16,900
AUDIENCE PROFILE
56/44
104,000
85,000
150,000
162,000
101,000
M/F % Split
Influencers
HHI $70K+
Home Owners
Car Owners
Grocery Buyers
(35-64)
AUDIENCE DELIVERY
104,000
40,000
11,000
9.5%
13:50
Cume
Exclusive
Average
Station Share
TSL
189,000
84,000
21,000
9%
14:01
Cume
Exclusive
Average
Station Share
TSL
35–64
10+
SOURCES: GFK Probe Survey 2: Mon-Sun ROS. Nielsen Market Intelligence, Trend report (all devices) AU domestic traffic, 1 – 31 March Flurry Analytics, iPhone & Android mobile apps, 1 – 31
March Twitter & Facebook, March 2015, Popn. sources World Bank and UNdata. #National Fairfax Radio
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6PR LINEUP
4
A FRESH
START TO
YOUR DAY
MONDAY - FRIDAY
BREAKFAST
MORNINGS
With Steve Mills and
Basil Zempilas
AFTERNOONS
With Peter Bell
With Gary Adshead
8:30am – 12:00pm
5:30 – 8:30am
The 6PR Breakfast Show hosted by
Steve and Basil aims to give listeners a
cross section of interesting relevant and
new information. We cover all the big
breaking news and have a strong focus
on local issues. We have daily sport and
entertainment segments as well as lots
of fun, friendly, light banter between
the hosts.
12:00 – 3:00pm
Although not short of an opinion, Gary
Adshead doesn’t just want to comment
on news; he wants to break and make
news. Informative, entertaining and
sometimes even funny; if something’s
affecting the lives of people in Perth,
they’ll hear about it, learn about it and
be given an opportunity to talk about it
on the Morning Program.
Peter Bell brings warmth, intelligence
and his own unique wit to Afternoons
on 6PR weekdays between midday and
3pm. With an eclectic mix of regular
lifestyle segments, special guests and
with an eye on the news, “Belly” keeps
Perth fully entertained and informed.
CUME
STATION SHARE
CUME
STATION SHARE
CUME
STATION SHARE
129,000
12.0%
105,000
9.3%
70,000
7.3%
Sources: GFK Probe Survey 2, 2015
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6PR LINE UP
5
NEWS & SPORT
FOR YOUR
DRIVE HOME
MONDAY - FRIDAY
CONTINUED
DRIVE
SPORTS TODAY
With Adam Shand
PERTH TONIGHT
With Karl Langdon and
Brad Hardie
3:00 – 6:00pm
With Chris Ilsley
8:00pm –12:00am
6:00 – 8:00pm
Respected journalist and author Adam
Shand is 6PR’s new Drive presenter. With
over 30 years experience in the media,
Adam is well known for his investigative
reporting on crime and outlaw motorcycle
clubs. A Walkley Award Winner in 2007,
Adam has worked for the 9 Network, The
Bulletin Magazine, The Australian Financial
Review and most recently The Australian.
Sports Today brings you the news
makers, news breakers and up-to
date action of all current sports events
around the world. Karl Langdon and
Brad Hardie pride themselves on being
accurate, informative and entertaining.
Perth Tonight with Chris Ilsley is the
only live and local night-time talk show.
So if it happens in Perth at night, you’ll
hear it first on 6PR....
Stepping into the huge shoes recently
vacated by Graham Mabury, Chris Ilsley
brings his own unique brand of humour,
warmth and an intimate knowledge of
Perth to the program.
CUME
STATION SHARE
CUME
STATION SHARE
CUME
STATION SHARE
95,000
8.2%
59,000
10.1%
40,000
7.0%
Sources: GFK Probe Survey 2, 2015
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Media Kit 2015
6PR LINE UP
6
SATURDAY AND SUNDAY
BOAT, DIVE & FISHING
THE WEEKEND WAKEUP
Former News Director Rod Tiley
brings listeners a fresh and energising start to their weekend breakfast.
With an entertaining blend of news,
information, issues and interviews,
Rod is also joined by 6PR gardening
guru Sue McDougall for an hour of
gardening advice. Boat, Dive & Fishing is a nice,
easy-to-listen program that gives
you a bright start to your Saturday
morning. Karl Langdon will tell you
where the fish are biting and deliver
you plenty of information, covering
all the issues in and around the
wonderful world of water that West
Aussies enjoy every day.
TALKING PROPERTY
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Here in the west we love our sport
so it’s always a vital part of every
6PR weekend. The station has special relationships with The Eagles,
Dockers, Western Force, Warriors,
Scorchers and Wildcats but if anyone else kicks, catches, tackles,
runs, jumps, swims, dives, surfs,
skis or swings we’ll let you know
about them. From AFL to Zumba –
we’ve got your sport covered. MAUMILL ON SUNDAY
Larger-than-life Perth broadcaster
Bob Maumill is a 6PR favourite and
every Sunday morning nothing is
off-limits when he dissects the big
and not so big issues of the week.
It’s a bit cheeky but always infused
with Bob’s encyclopaedic knowledge of Western Australian culture
and history. Bob also devotes an
hour to the biggest sporting stories
of the weekend with renowned journalist Kim Hagdorn.
If you’re buying, selling or renting
you can’t afford to miss Talking
Property for the most up to date,
credible information on everything
pertaining to the Perth property market. Each week, Harvey Deegan is
joined by REIWA experts to answer
listener’s questions and give an
update on property hot-spots and
trends.
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THE WAY WE WERE
The history of our coutnry is the focus of Sunday nights on 6PR. Each
week, John Cranfield looks back at
the events and people that shaped
our great nation. There is also a
particular focus on a different region
or town in Western Australia.
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6PR - BUSINESS
7
6PR TAKES
BUSINESS
SERIOUSLY
FEATURING IN OUR DAILY PROGRAMMING INCLUDES
UPDATES WITH FINANCE, NEWS AND INTERNATIONAL
CORRESPONDENTSENSURINGOURLISTENERSNEVERMISS
THE LATEST INFORMATION IN THE BUSINESS WORLD
MONEY WITH NICK BRUINING
FINANCE REPORTS
Nick Bruining is one of WA’s most
respected financial planners
specialising in retirement issues,
Centrelink implications, pension, tax
and cash-flow issues in an easy to
understand manner. A former WA
Financial Planner of The Year, Nick’s
easy going and approachable manner makes him a firm favourite with
6PR listeners.
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West Australians have the highest
personal share ownership levels in
Australia and with a booming mining
industry the cornerstone of the
economy, the performance of the
ASX is always of interest. Finance
updates are provided throughout the
day in news and during programs
on 6PR, giving listeners the most
accurate and up to date information.
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Business
THE BRADY REPORT
Sky newsman Enda Brady has been
covering the biggest UK stories for
6PR for a decade and each morning
in Breakfast and afternoon in Drive,
he brings Perth listeners details of
the stories making the front pages
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Media Kit 2015
6PR - SPORT
8
WA
LOVES ITS
SPORT
OUR SPORTS COVERAGE ISTHE MOST EXTENSIVE IN PERTH
RADIO. FROM LIVE CRICKET AND AFL FINALS TO SPORTS
TODAY, 6PR HAS YOUR FAVOURITE SPORT COVERED.
SATURDAY MORNING FOOTBALL
We love our AFL and we love to talk
about it! Saturday Morning at the
Football is a 6PR institution and it’s
the place serious footy fans go to
have their say about each rounds’
issues and personalities. Host Karl
Langdon, is joined by former Docker’s captain Peter Bell and leading
journalist Kim Hagdorn every Saturday morning.
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LIVE CRICKET
AFL
Australia’s favourite summer sport is
now featured on 6PR once the AFL
season is complete. With live coverage of the biggest Test matches,
One Day Internationals, T20s and
exclusive broadcasts of the highly
successful Big Bash League, 6PR
has the summer of sport covered. |
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With an unparalleled team of commentators and experts, 6PR is
Perth’s football leader. Broadcasting
almost 150 matches live into Perth
each season, including every Eagles
and Dockers game, 6PR delivers the
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Media Kit 2015
6PR - NEWS
9
NEWS, SPORT
WEATHER
& TRAFFIC
6PR KEEPS PERTH UP TO DATE, WITH
THE LATEST NEWS, TRAFFIC, WEATHER
AND SPORTS REPORTS.
NEWS
WEATHER
On 6PR you’ll hear Perth’s most comprehensive radio news service. Our emphasis is
on local news, because you want to know
what’s happening in your backyard. But if it’s
breaking anywhere in the world, you’ll know
about it if you’re tuned to 6PR. Our news
resources include the Fairfax Radio Network,
and some of the best international reporters in
the world. 6PR news, on the half hour during
breakfast and at least hourly across the rest of
the day and evening.
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TRAFFIC
Rain, hail or shine, 6PR has your weather
covered with updates in every bulletin
and special alerts when the big systems,
like cyclones, decide to pay us a visit.
If you need to slip, slop, slap, put up
the umbrella or get the car under cover
we’ll let you know. 6PR is Perth’s only
commercial emergency broadcaster,
bringing listeners vital information at
times of crisis.
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6PR gets its listeners to and from work
with the least possible hassle and delay.
We’ve got your traffic covered with
updates every 15 minutes in breakfast
and drive and in all news bulletins.
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6PR - ENTERTAINMENT
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HEALTH
MOVIES
6PR has a wealth of experts helping
listeners stay healthy. Dr Ross Walker,
one of Australia’s leading cardiologists
appears regularly on Peter Bell’s
program, while Perth’s friendliest GP Dr
Joe Kosterich shares his expertise in
Chris Ilsley’s Perth Tonight program.
Resident Morning Program movie expert
Shannon Harvey is a career film critic,
who started by editing his university
student newspaper and found the lure
of free movie tickets too hard to resist. A
contributing author of The 100 Greatest
Films of Australian Cinema, he’s also
written for the likes of Empire Magazine
and Urban Cinefile.
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A daily contributor to the Breakfast
program, Peter Ford is one of Australia’s
foremost “Showbiz” reporters. A veteran
of Radio, TV & Print, if Pete doesn’t
know about it, it’s not worth knowing.
Emerging TV critic Andrew Williams also
keeps listeners up to date with what to
watch and what not to watch on the small
screen.
GARDENING
A nutritionist and dietitian, Julie Meek
is one of the most respected sports
dietitians in Australia. Former dietitian
to the Fremantle Dockers and Perth
Wildcats, Julie is currently the Sports
Dietitian at the Western Australian
Institute of Sport. She has helped
thousands of people achieve personal
success through eating well.
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TECHNOLOGY
Perth people love their gardens and
when they need advice on tending
their pride and joy there’s one person
they know will have the answers – Sue
McDougall. Sue’s been giving Perth
gardeners the right advice on 6PR for
over 15 years. Her knowledge of Perth
conditions and what flourishes in our
harsh climate is unparalleled. |
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Trevor Long is one of Australia’s most
well established and experienced
technology and IT commentators. Trevor
regularly appears on 6PR, offering expert
tech advice to listeners and keeping
them up to date with the latest tech
issues.
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CREATIVE SERVICES
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FAIRFAX RADIO NETWORK
CREATIVE
SERVICES
SPECIALISTS IN CREATING COMPELLING
CONVERSATIONS WITH THE INFORMED,
INTELLIGENTANDINFLUENTIALRADIOLISTENER.
WHAT WE DO
CREATIVE
Research has shown that
the creative execution
can affect the success of
a radio campaign by as
much as:
People are exposed to hundreds of advertising messages, in dozens of media, every single
day. It is vital that your campaign cuts through the clutter and achieves results.
Working alongside out account managers, the creative team will develop effective advertising
strategies. Their experience spans multiple industries and with many years working in radio
they are sure to develop a campaign that achieves results for you.
500%
HOW WE DO IT
Our highly experienced
creative team will meet with
you to fully understand your
business, your customers
and the aims of your radio
campaign. They’ll agree on
the brief and strategy with
you, then create an effective
campaign that delivers
results. Your campaign will
be recorded using the very
best voiceover and acting
talent in Australia, and
produced in our state of the
art production studio.
Our goal is to move listeners to your radio campaign. Here’s how:
1 We’ll take the time to understand your business and your customers and agree on a clear
brief with you.
2 We’ll deliver creative solutions that meet that brief. We’ll achieve the stand out your brand
deserves.
3 We’ll cast the very best voice and acting talent, so your message is delivered in an
effective, memorable way.
4 We’ll produce your campaign to the very highest standard, using cutting edge production
tools and studios.
Your campaign will be delivered to you on time and on budget. Nothing is left to chance.
Source: *Radio Advertising Bureau
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Media Kit 2015
CONTACTS
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NATIONAL
CONTACTS
NATIONAL
WA
VIC
Nick Randall
National Sales Director
Media House, Level 7
655 Collins Street
Docklands VIC 3008
(03) 8667 3610
[email protected]
Brooke Timmins-Taulelei
Sales Director
Level 1, 169 Hay Street
East Perth WA 6004
(08) 9323 9600
[email protected]
Adam Richardson
Sales Director
Media House, Level 7
655 Collins Street
Docklands, VIC 3008
(03) 8667 3750
[email protected]
QLD
NSW
SA
Liz Illidge
Sales Director
77 Southgate Ave
Cannon Hill QLD 4170
(07) 3908 8200
[email protected]
Tony Wilkinson
Sales Director
Level 1, 170 Pacific Highway
Greenwich NSW 2065
(02) 9930 9954
[email protected]
Katie Bridges
Sales Director - DMG Adelaide
Level 4, 75 Hindmarsh Square
Adelaide SA 5001
(08) 8419 1395
[email protected]
www.adcentre.com.au
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