Presentation Kit – Aug 2010

Presentation Kit – Aug 2010
Why work with omy?
Strong in blog, lifestyle and entertainment content
Most Popular sections in omy:
News, Showbiz – over 1.5 mil page views/mth
Blog – over 700,000 page views/mth
Why work with omy?
Reaches out to PMEBs, web-savvy generation with refreshing content with web 2.0
features – social networking presence on blogs, facebook, friendster, etc; runs many
interesting interactive contests/campaigns - http://www.omy.sg/omy-network
Bilingual audience – not just Chinese-fluent audience, but include even non-Chinese
audience who interact with omy.sg via contests/ selected English content/ blogs
Why work with omy?
Loyal Web Communities Following
Strong, established network with online communities – database of over
3000 bloggers/avid social media users
Regular school outreach programs - road shows at secondary and
tertiary institutions via Y-Talk: http://yzone.omy.sg/ytalk
Regular photo/video sharing online community in Showtime section –
http://showtime.omy.sg
Why work with omy?
omy has the support of all the Chinese publications under SPH
- Dedicated omy.sg page in my paper (every Mon), Zaobao Weekly (every
Sun) and UW magazine (every week)
Why work with omy?
Strong in cross media campaigns
omy.sg won two Best in Cross Media awards at the WAN-IFRA, 8th
Asia Media Awards and a Best in Online Media award:
-
Best in Cross Media Editorial (GOLD)
- Beijing Olympic Special: This website was specially created to
host the cross-media coverage of the Beijing Olympics in 2008,
synergising editorial content from other SPH Chinese media like
Lianhe Zaobao, Lianhe Wanbao, Shin Min Daily, my paper and Radio
100.3, together with web and multimedia content.
http://olympics.omy.sg/
-
Best in Cross Media Advertising (SILVER)
- Bee Cheng Hiang’s 75th Anniversary Photo Contest with omy.sg. To
celebrate their 75th anniversary, local household brand, Bee Cheng
Hiang ran a photo contest together with omy.sg, inviting readers to
share their enjoyable moments. http://project.omy.sg/2008/bch
•
Best in Online Media for Newspaper Website (GOLD)
•
- www.omy.sg
Some Quick Figures
Fast-growing website – traffic doubled from
2008 to 2009 from 5 mil to 10 mil page
views/mth
Average – 10 mil page views, 400,000 unique
visitors per month*
*figures via Nielsen Netratings, Aug 2010
Some Quick Figures
Average Monthly
Page Impressions
Average Monthly
Unique Visitors
Vertical
URL
omy homepage
http://www.omy.sg
600,000
120,000
ALL
iPhone Apps
omy News and omy Showbiz
300,000
13,000
ALL
News
Citizen
Journalism
http://news.omy.sg
2,000,000
120,000
110,000
25,000
Showbiz
http://showbiz.omy.sg
1,600,000
102,000
My Lifestyle
http://lifestyle.omy.sg
70,000
20,000
Blogs
http://blog.omy.sg
800,000
170,000
Forum
http://forum.omy.sg
300,000
22,000
Showtime
http://showtime.omy.sg
50,000
12,000
3,000
2,000
230,000
14,000
Games-related, IT
42,000
15,000
Education
200,000
25,000
F&B
45,000
12,000
Education
http://cj.omy.sg
Events & Lobang http://lobang.omy.sg
Playground
http://playground.omy.sg
Y-zone
http://yzone.omy.sg
Food
http://eat.omy.sg
CLing
http://cling.omy.sg
Suitable For
Banking & finance, mature audience
Telco, mature audience
Media, leisure, entertainment
Travel, Beauty, Automotive, Retail,
Fashion
ALL
ALL
ALL, government (user-generated
content/e-engagement)
ALL
*figures via Nielsen Netratings, Aug 2010
Who surfs omy.sg?
Core Target:
- 18 to 35, PMEBs
56% of omy users have
a diploma, degree or
higher
White collar and PMEBs
make up 50% of omy
users
Who surfs omy.sg?
40% of omy users visit the
site DAILY
80% of omy users visit omy
at least once a week
Average duration spent per
user session is 10 mins
Who surfs omy.sg? – social networks
omy Blog Club
http://blog.omy.sg/blogclub
The omy Blog Club consists of over 3000
bloggers, of diverse demographics, from
food connoisseurs to expats to youths. The
bloggers cover a wide range of topics
ranging from lifestyle to beauty to travel
and more.
omy.sg has been managing and
engaging bloggers since 2008 via various
campaigns.
omy on Facebook
http://facebook.com/omy.sg
omy on Twitter
http://twitter.com/omysg
omy on Youtube
http://youtube.com/omysingapore
Some Brands we had the privilege to work with
Flagship Projects
Singapore Entertainment Awards (Jan – Apr)
http://sgeawards.omy.sg/
Organised by Lianhe Wanbao, UW (UWeekly), Radio 100.3 and omy.sg, this
annual awards honour the best talents in
the Singapore and the Asia entertainment
scene. In conjunction with the awards, a
mega entertainment party was held at the
Marina Bay Floating Platform Grandstand
with performances from famous regional
artistes like Show Luo, Cheer Chen and JJ
Lin in 2009; SHINee, Eason Chan and Mark
Zhao in 2010. Over 10,000 people
attended the event in both 2009 and
2010.
Sponsorship is now open for Singapore
Entertainment Awards 2011.
Flagship Projects
Singapore Blog Awards (Apr – Sep)
http://sgblogawards.omy.sg/
http://sgblogawards.omy.sg/2008
http://sgblogawards.omy.sg/2009
http://blog.omy.sg/sgblogawards
First launched in 2008, the prestigious
Singapore Blog Awards is an annual award
organised by omy.sg to give recognition to
outstanding blogs, both in Singapore and from
other countries. The award accepts bilingual
entries in English and Mandarin and is the first
of its kind in the region to reward independent
web content producers. The trophy for the
award is designed by famous artist, Mr Tan
Swie Hian. Sponsorship is now open for
Singapore Blog Awards 2011.
Flagship Projects
Y-Bloggist Blog Contest (Jan – Apr)
http://contest.omy.sg/ybloggistpopstar/
Organised by omy.sg’s Yzone, the youth
section of omy.sg, the Y-Bloggist is an
unique and challenging blog contest
where contestants compete with each
other over three months in multiple
challenges, including making vodcasts
and podcasts. The contest is targeted at
schooling youths and is a lead-in to the
Singapore Blog Awards. Sponsorship is
now open for Y-Bloggist 2011.
Flagship Projects
omy.sg and Lianhe Wanbao
Joint Food Contest (ongoing)
http://contest.omy.sg/chickenrice/
http://contest.omy.sg/choccake/
http://contest.omy.sg/charsiewpau/
http://contest.omy.sg/muffin/
http://contest.omy.sg/cheesecake
http://contest.omy.sg/durian-puff
http://contest.omy.sg/hokkien-mee
In this cross-media quarterly food contest organised
by omy.sg and Lianhe Wanbao, public are invited to
nominate and vote via print, online and mobile for
their favourite establishment serving the featured food
for the quarter. Sponsorship is now open for next
quarters’ contests, email [email protected] This email address is being protected from spambots.
Sponsorship is now open for next quarter’s contest.
Special Projects
World Cup - South Africa 2010
http://south-africa-2010.omy.sg/
This unique, engaging website covers the South Africa
2010 World Cup by tracking Radio 100.3 deejay, Lin
Lingzhi as she embarks on her journey to South Africa
to experience the event LIVE. The website features
many social elements like Facebook, Twitter and
Foursquare for readers to interact with Lingzhi,
presenting a different news reporting experience.
Beijing Olympics Special
http://olympics.omy.sg/
This website was specially created to host the crossmedia coverage of the Beijing Olympics in 2008,
synergising editorial content from other SPH Chinese
media like Lianhe Zaobao, Lianhe Wanbao, Shin Min
Daily, my paper and Radio 100.3, together with web
and multimedia content. The effort was recognised by
the WAN-IFRA 8th Asia Media Awards, garnering a Best
in Cross Media Editorial (GOLD) win for omy.sg.
Advertisers/Sponsors’ Projects
My Hong Kong Travel Blog with the Hong Kong Tourism Board
http://project.omy.sg/hongkong
http://blog.omy.sg/hongkong
omy.sg, in collaboration with the Hong Kong Tourism Board
(HKTB) sent ten bloggers on a 4D3N trip to Hong Kong to
experience the Dragon Boat Carnival and other fun
activities in Hong Kong, as a viral marketing campaign to
promote Hong Kong tourism. The ten bloggers are selected
from over 1000 bloggers who registered for the Singapore
Blog Awards (http://sgblogawards.omy.sg) in 2010.
The bloggers shared videos, photos and their itineraries
online via a specially created omy.sg blog from July till end
August 2010 – http://blog.omy.sg/hongkong. Readers also
get to vote for their favourite bloggers’ itinerary
(http://project.omy.sg/hongkong) and in doing so, may win
a trip to Hong Kong for themselves.
Advertisers/Sponsors’ Projects
The Singapore Dance Delight Blogging Challenge with F&N
http://blog.omy.sg/fnn
The Singapore Dance Delight Blogging Challenge was held
in conjunction with a mega street dance competition, the
Singapore Dance Delight Vol 1, organised by local dance
school, O School. Bloggers were to attend and blog about
the event to win a trip to Osaka to cover the Japan Dance
Delight Vol. 17 Finals in Japan, among other attractive
prizes.
Win ASUS Eee-PC Seashell Contest with ASUS
http://contest.omy.sg/asus-eee-pc/
A straight-forward Q&A contest to giveaway a set of ASUS
Eee-PC Seashell from their Karim Rashid Collection.
Advertisers/Sponsors’ Projects
Night-Out @ Bras Basah, Bugis Precinct
http://project.omy.sg/bras-basah-nightout
To showcase the vibrant night life in the Bras Basah, Bugis
Precinct, omy.sg bloggers were invited to a series of special
night out events. The bloggers’ blog entries on their
experiences and omy.sg’s video coverage of the events
are featured on the mircosite.
CITISPA 360 Challenge
http://project.omy.sg/citispa360/
http://blog.omy.sg/citispa360/
Six ladies were selected to undergo a 360 transformation by
CITISPA, with three focused on facial transformation and
another three on body transformation. The ladies shared
their 8 weeks transformation experience on a shared blog,
with the final winners revealed in a finale ground event.
Advertisers/Sponsors’ Projects
Singapore Flyer Connection Game
http://project.omy.sg/flyer/
A custom-designed game for the Singapore Flyer, the
Singapore Flyer Connection Game engages users by
challenging them to fix the cables to light-up the flyer in the
fastest time possible. Winners get to win weekly Singapore
Flyer tickets among other exciting prizes.
Singapore Flyer Chinese New Year Auspicious Trail Giveaway
http://cny.omy.sg/
A custom-designed game/e-card for Chinese New Year to
showcase the Singapore Flyer’s Auspicious Trail. Users can
select one of the twelve Chinese Zodiac greetings and
send it out to their friends. The users who sent out the most
e-cards get to win attractive prizes from the Singapore
Flyer.
Advertisers/Sponsors’ Projects
Share your enjoyable moments with Bee Cheng Hiang
http://project.omy.sg/2008/bch
To celebrate their 75th anniversary, local household brand,
Bee Cheng Hiang ran a photo contest together with
omy.sg, inviting readers to share their enjoyable moments.
The contest attracted hundreds of entries and the crossmedia publicity effort from omy.sg garnered a WAN-IFRA
8th Asia Media Awards, Best in Cross Media Advertising
(SILVER) win for omy.sg and Bee Cheng Hiang.
Selphy Connections Blog Contest
http://contest.omy.sg/canonselphy/
Blog contest organised by omy.sg and Canon to promote
Canon’s Selphy CP780 compact photo printer. Six bloggers
were selected to review and blog about their experience
with the new Canon Selphy compact photo printer. Public
is then invited to vote for their favourite blog entry to win
prizes.
Advertisers/Sponsors’ Projects
The Chinese Challenge Voting Contest
http://contest.omy.sg/speak_mandarin/ (2009)
http://contest.omy.sg/the-chinese-challenge/ (2010)
Readers are invited to vote for their favourite Speak
Mandarin campaign videos for 2009 to stand a chance to
win weekly prizes in this contest sponsored by the Speak
Mandarin Council. For 2010, public is invited to recommend
guests whom they like to see appearing on the Chinese
Challenge TV Show.
my paper Executive Look
http://executivelook.mypaper.sg/
http://executivelook.mypaper.sg/2008/
http://executivelook.mypaper.sg/2008/
http://blog.omy.sg/executivelook
The my paper Executive Look is a signature event for my
paper and Singapore's first executive-oriented competition
in search of a male or female who best epitomises the
modern Singapore working executive. The exciting finalists’
blog and competition website is designed and maintained
by omy.sg to support my paper for the event.
omy.sg iPhone Apps
Official launch – 19 Dec 2009
2 Apps – omy.sg and omy.sg Showbiz
DOWNLOADS
omy.sg – 18,00
omy.sg showbiz – 12,000
WEB STATS (Mar 2010)
Page Views – 300,000
Unique Visitors – 13,000
*Figures via Apple App Store, Nielsen Netratings, Aug 2010
omy News
Breaking news at your fingertips –
latest Singapore news; world news; lifestyle news; food
reviews, recipes and promotions; scandals and gossips;
presented in a multimedia (vodcasts, podcasts, articles),
bilingual-friendly (Mandarin & English) format.
Content Categories:
Latest News (最新报道)
Local News (本地新闻)
World News (国际新闻)
omy Presents (omy影棚)
Lifestyle (生活)
Eat Recipes (食在烹饪)
Eat Reviews (食在好情报)
Eat Treats & Events (美食活动)
omy Showbiz News
Entertainment news at your fingertips latest Singapore and regional showbiz news; movies and music
videos reviews; celebrities videos and pictures; showbiz events
and activities; showbiz scandals and gossips; presented in a
multimedia (vodcasts, podcasts, articles), bilingual-friendly
(Mandarin and English) format.
Content categories:
E-News (娱乐头条)
Movie Review (阿达预映室)
MV Online (MV上线)
Celebrities Vodcasts (娱乐重头
戏)
Celebrities Pictures (星相馆)
Events & Activities (好康活动)
Summary of Ads Options
Customised vodcast series to showcase your
product/service
Customised blogs and other social media campaigns to
engage with your audience
Customised online games to showcase product/service
via interaction
Customised advertorial series to showcase your
product/service
Customised microsite for your campaign needs
Online contests/registrations forms to help you capture
database
And more… contact us at [email protected] or dial
+65-6319-2490
THANK YOU!
Users’ Profiles
Gender
Male
Female
(20Apr to 20 May 08, online survey)
Total
(n=636)
%
37%
63%
Age
15-19 years old
20-24 years old
25-29 years old
30-34 years old
35-39 years old
40-44 years old
45 years and above
11%
17%
15%
19%
16%
10%
12%
Occupation
PMEB
White collar
Blue collar
Students
Housewife
Not working/retired
Refused
35%
15%
5%
16%
7%
4%
19%
MPI
S$1,000 & below
S$1,001 - S$3,000
S$3,001 - S$6,000
Above S$6,000
No income
Total
(n=636)
%
10%
40%
21%
3%
27%
MHI
S$1,000 & below
S$1,001 - S$3,000
S$3,001 - S$6,000
S$6,001 - S$10,000
Above S$10,000
14%
32%
33%
17%
5%
Education Level
PSLE & below
GCE N/O level
GCE A level
Diploma
Degree or higher
Refused
14%
14%
9%
30%
26%
8%
News and entertainment news aside, contests and lifestyle contents
are also strong draws for the readers. About a-third would also be
viewing the videos on omy.
Activities engaged in OMY.SG
Base: All respondents (n=636)
Very positive ratings for OMY as a fun, bilingual-friendly website
which is comprehensive in its offering and providing the visitor with
the latest in news and entertainment.
Overall Site Proposition
(Top 2 boxes)
Top 2
boxes
97%
Base: All respondents (n=636)
96%
95%
93%
93%
Majority of OMY visitors visit OMY to be entertained. They also
like the look & feel of the website and enjoys the contents
posted on the website. OMY is also viewed as a reliable media
to learn about new products/services.
Enjoyment and Aesthetics
(Top 2 boxes)
Top 2
boxes
92%
Base: All respondents (n=636)
92%
90%
90%