Player - Vegas Player Magazine

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Player - Vegas Player Magazine
VEGAS
PLAYER
T H E
L A S
V E G A S
L I F E S T Y L E
M A G A Z I N E
O F
C A E S A R S
MEDIA KIT
2 012
E N T E R T A I N M E N T
VEGAS
PLAYER
2 012 P U B L I C A T I O N O V E R V I E W
V E G A S P L AY E R : A l w a y s O n
Vegas Player magazine is the exclusive in-room lifestyle magazine of Caesars Entertainment
resorts in Las Vegas. Our print magazine is just one of the powerful tools designed to help you
reach the discerning guests of the resorts.
Vegas Player directly engages guests and high-rollers with sharp writing, eye-catching
design and sophisticated custom photography. We go to the experts on what matters to
Vegas visitors: high fashion and luxurious jewelry; world-renowned entertainment and
nightlife; exquisite fine dining. And each issue provides revealing features on the hottest
Hollywood trendsetters and celebrities who visit Las Vegas.
Vegas Player keeps the message in play with our social-media networks on Facebook and
Twitter, and on our website, VegasPlayerMagazine.com. Select advertisers are also featured
on our dedicated in-room channel, Vegas Player Television.
Published tri-annually, Vegas Player provides the only opportunity for advertisers to access
the rooms of Caesars Entertainment’s portfolio of nine Las Vegas properties and connect
directly to an audience of five million annual resort guests.
s U M M e R / FA L L 2 011
VeGAs
V E G A S P l Ay E r
T H e L A s V e G A s L I F e s T Y L e M A G A Z I n e O F C A e s A R s e n T e R TA I n M e n T
T h E l A S V E G A S l i f E S T y l E M A G A z i n E o f c A E S A r S E n T E r TA i n M E n T
World-famous entertainment, luxury shopping destinations,
A-list celebrities, fine dining and dusk-’til-dawn nightlife —
Vegas Player covers all this and more.
S u M M E r / fA l l 2 0 1 1
Justin
Bartha
Hungover and
In Deep Again!
InsIDe:
Kaleidoscope couture
French connection:
cheF Michel richard
poolside punch
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PLAYER
DEPARTMENTS
2 012 E D I T O R I A L C O N T E N T
eight
od Heavyw
AIT Hollywo
CELEBRITY PORTR
OPENING ACT: Our official celebrity welcome to the
excitement of Vegas.
HTER
THE FIG
“There weren’t
too many success
stories where
I was from.
Nobody had out.
it
really made
So what Micky
accomplishedal
had a person
impact on me
and what
I believed
e.”
was possibl
Role:
His Dream ve
ps Up to
Achie
hlberg Ste pired Him To
Mark Wa
Who Ins
the Boxer
ated for an
PULSE OF VEGAS: Readers get the word on big
events happening on the Center Strip.
nomin
when he was
extra boost
heavyweights
ood got an
his own with
n to holding
the top in Hollyw
by
ed. In additio
rg’s climb to
the camera
in The Depart
Mark Wahlbe
respec t behind
rting Actor
Empire.
rg found new
for Best Suppo
ed Boardwalk
Damon, Wahlbe
the acclaim
Academy Award®
io and Matt
Entourage and
Leonardo DiCapr
-winning hit
g into
Jack Nicholson,
ng the Emmy®
d about: steppin
series, includi
HBO
dreame
several
that he’s
co-producing
a real-life role
Micky Ward.
he has into
champ “Irish”
everything
eight
putting
welterw
Now, he’s
Fighter to play
the ring in The
OUTTAKES: Movies, television and Hollywood buzz.
photo graph
n
by Shep Morga
cated
CELEB
CPi Syndi
RITY PORTR
AIT Hollyw
by Nigel Parry,
ood Heavyw
eight
HAPPENINGS: News and notes from around the resorts.
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VEGAS
“Micky was
a local hero
his Boston-a
that we all
idolized,” Wahlber
rea roots and
found fame
fought to
g says of Ward,
glory in the
as rapper Marky
who shares
1980s—a
Mark and
“There weren’t
few years
then in his
before Wahlber
too many
breakout role
really made
g
in Boogie Nights.
it out. So what success stories where
I was from,”
what I believed
Micky accomp
he says. “Nobody
lished had
was possible
a personal
had
.”
impact on
me and
Sav
78
VEGAS
ed
by the
Wahlberg
is the first
bel l
to admit that
arrested for
he almost
everything
missed his
from stealing
ended up
own ticket
in jail,
cars to doing
out. “I was
drugs,” he
me out. I remembone of my parents had
says, “and
to get on a
er my mom
when I
train or a bus
way home
picked me
was about
to come and
up, and the
what I was
bail
did care about
conversation
going to do
we had
me, and that
with my life,
light began
I was hurting
and that people on the
to dawn and
actually
maybe I realized myself. She was in tears
That’s why
and I think
the 39-yearthat I could
the
blue-collar
old actor was
be
roots
drawn to Ward’s something.”
“I want people behind and make it
struggle to
to the top
to feel inspired
leave his
in the grueling
and accomp
and realize
world of prize-fig
lish so much,
that if Micky
they can too
says. “Micky
hting.
can come
had more
with hard
from where
heart than
work and
about heart.”
determination,” he did
anyone else.
That’s really
Wahlber
Then he adds
g
what it’s about.
with a grin.
It’s all
younger and
“I’m also a
I’ve seen every
huge
Rocky and
boxing movie fight fan. I fought a
Raging Bull,
bit when I
ever made.
I’ve watched
was
them weren’t
Some of the
like thirty
as realistic
greatest ones
times. But
as what we
got to get
like
the fight scenes
wanted to
in there and
in a lot of
put on the
take it.”
Wahlberg,
screen. To
who also produce
show it, you’ve
Ward. “I trained
d the film,
for four-and
pushed himself
up losing
to the limit
thirty pounds. -a-half years and it
to portray
got really
I would be
probably working
intense,” he
in the gym
reveals. “I ended
out ten hours
by 4:30 in
past ten years.
a day. Me
the morning
He helped
and Micky
and I was
me when
for the entire
have become
I was working
filming.
on my punches friends over the
“I didn’t want
and was on
to look like
the set
“I wanted to
an actor who
look like a
is pretty good
guy who could
to box with
win the welterw in the ring,” he continue
me and used
the cameram
amazing how
s.
eight title.
We hired real
en who shoot
real those
scenes are;
fighters
all the fights
Wahlberg
you feel
for HBO Sports.
may
Ward’s devastat look convincing taking like you’re watching
archival footage.” It’s
ing tradema
punches and
in person
rk
unleashing
left hook,
knows
he
his version
anybody physicalthat I’m not that tough. insists, but “anybod
of
y who has
On the other
ly harm me.
seen me
That’s the
hand, I’m not
If they come
way I was
going
after me, I’m
brought up.
going to defend to let
”
myself.
PLAYER
SPORTS CENTRAL: Spotlighting sports and explaining
how to place your bets.
BEST BETS: Venturing out with the pros, we tip
readers to everything from favorite table games to poker
and horse racing.
Alternately
billed as “Micky
” or “Micke
Ward experi
y” during
enced a pivota
his long career
l turn during
ship bout
,
a Caesars
reenacted
Palace champ
in The Fighte
a series of
ionr. The event
mega-showd
set the stage
owns betwe
sponsored
for
en Ward and
by Bally’s
Arturo Gatti,
and Caesar
at Boardwalk
s in Atlant
Hall in June
ic City. Ward2003, earned
Gatti III,
the Year”
honors.
Ring Magaz
ine “Fight
of
VEGAS
SCENE & HEARD: We’re on the scene at dazzling
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events. What happens in Vegas…can be seen right here.
WILD CARD: This mini-profile introduces a Las Vegas
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Freque
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her favorite items nista Christie Moeller shares
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Bar
View from Behind the
Top Mixologists Shake
Up Old
2 ounces Laird’s Applejack
lemon juice
1 ounce fresh-squeezed
1 ounce ginger syrup
apple juice
2 ounces cloudy, unfiltered
ale
Chilled Vernors ginger
juice, ginger
Laird’s, fresh lemon
In a mixing glass, add
until well
juice; shake with ice
syrup and cloudy apple
and top with chilled
an ice-filled goblet
blended. Strain into
of apple slices.
and garnish with a fan
ginger ale. Stir to mix
star
HoT APPLE PiE CoCkTAiL
spirit, Perales toasted
photograph
in making this holiday
a pan
and vanilla bean in
The
anise, cinnamon, cloves
juice and applesauce.
before adding lemon
ice-filled
then poured into an
hot ingredients were
scotch.
and Glenmorangie
glass with orange juice
bObbY “G” GlEasON
drink menus for
Bobby G helped develop
lounges in Las Vegas.
some of the swankiest
just like chefs
He says mixologists are
ingredients to create
experimenting with
at the bar.
innovative cocktails
VEGAS PlAyEr
(1997)
LL Diaries
(1995)
MaN (1994)
Movie
stills
court
reserv
esy of
ed; (Th
(shoo
e oThe
inc. al
Ter) tM
r guys
l righ
& ©200
ts res
) Maca
erved.
6 by P
ll Pol
araMo
ay / © 2 0
unt Pi
10 col
ctures
uMbia
. all r
t r i s ta
ights
r Mar
keting
g r o u P,
Photo
graPh
of Ma
h i s s ta
rk Wa
r by f
hl
razer
harris berg receiv
ing
on/Wir
eiMag
e.coM
VEGAS
PlAyEr
81
CELEBRITY PORTRAIT: Our cover feature profiles an
A-list star from the world of film, television, music or theater.
COMPLIMENTS OF THE CHEF: We profile
celebrity chefs and visit the city’s hottest restaurants, while
offering cooking and party tips.
WEBSITE: www.vegasplayer magazine.com
embraces the latest in website enhancements to bring the
entire magazine to the digital realm.
HOT buTTErEd rum
Barrel Estate Rum
1½ ounces Cruzan Single
or Cruzan Dark Rum
batter
2 heaping teaspoons
Hot water
EddiE PEralEs
says when
mixologist, Eddie Perales
factor.”
Flair bartender turned
you want that “wow
it comes to cocktail creation
mixology, his latest conception
Well versed in molecular
is “cooking cocktails.”
full with hot water.
Fill coffee mug one-half
Add rum
Stir in batter until dissolved.
and serve.
it’s a blank
“When crafting cocktails,
as creative as you
canvas. You can be
Perales
want to be.” —Eddie
z
ed fernande
82
esy of
JoJo W
hilden
©2010
/ParaM
fighte
ount P
r, llc.
icture
all rig
s
hts re
served
.
r (1999)
(1998)
(1997)
INTERACT WITH US!
z
ed fernande
shaker, tray and
It helps to have elegantly
Mastaba utensils, martini
helps
of beauty no doubt
drinks, such as the gold/amber
of
Kim Seybert. This touch
the most difficult aspect
bucket with tongs from
Perales says is arguably
when it comes to what
hard and with a smile.”
these recipes: “Shake
The Big hiT
BOOgie NighTs
TraveLLer
Fear (1996)
The BaskeTBa
reNaissaNce
apples grown in the
made from tree-ripened
believed
laird’s applejack is
shenandoah Valley,
native distilled spirit.
to be america’s oldest
in flavor.
e beverage is rich
This apple-on-appl
batter mix
½ pound brown sugar
¼ pound salted butter
cinnamon
1 teaspoon ground
nutmeg
1 teaspoon ground
allspice
¼ teaspoon ground
Pinch of ground clove
Pinch of ground ginger
extract
½ teaspoon vanilla
and refrigerate.
Mix ingredients thoroughly refrigerator and
from
Before serving, remove
bring to room temperature.
Kley
robert John
your
ClassiC barwarEtextured barware in order to make and serve ice
(2006)
(2006)
JOB (2003)
NCE
POmmE & CirCumsTa
im
y abou-gan
tesy of ton
photo cour
to
of these “spirit lifters”
or a holiday, it’s the job
specialist
And when there’s a celebration moment,” notes Perales, the beverage
for that
as surprising
“create a cocktail specifically
the results are often
all these elements, and
at Caesars Palace. Combine
success.
are the key to seasonal
as they are delightful.
with spices and herbs
on, star
For Perales, fruits combined
he calls “holiday spices”—cinnam fresh
drink, he toasts what
made with
For his “Hot Apple Pie”
spoons in applesauce
cloves—in a pan, then
orange and
fresh-squeezed
anise, vanilla bean and
adds
he
a glass,
it and
the concoction into
mint. After pouring
scotch before double-straining
with
Glenmorangie single-malt
tangerine juices and
creates his own limoncello
For another brew, Perales
Belvedere
of aged tequila and
garnishing with mint.
and then stirs up a martini
Belvedere-infused lemons,
meringue to top it off.
Master
Citrus, toasting a limoncello
multiple award-winning
Rum,” Bobby G, the
cinnamon, nutmeg,
For his “Hot Buttered
makes a “batter” from
Single
Global Wine & Spirits,
Mixologist for Beam
which includes Cruzan
spices. The heated cocktail,
holiday
clove and other brown
a host of fall-to-winter
Dark Rum, complements
Barrel Estate or Cruzan
The DeParTeD
IN THE KNOW: Spotlighting the latest can't-miss places.
33
drink mix
their
savvy bar chefs craft
ary cooks, today’s
Like many contempor
Las Vegas-based mixoloto season and region.
m know
creations according
and Tony Abou-Gani
Bobby “G” Gleason
might
gists Eddie Perales,
choosing liquors that
stay ahead of trends,
they also have to
brethren.
attention of their
have escaped the
r cour
t
(2002)
sTOrM (2000)
(1999)
entertaining guests.
John Kley
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The
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aBOuT charLie
(2001)
The aPes (2001)
(2000)
the book—literally—
Tony Abou-Ganim wrote
Contemporary
The Modern Mixologist:
on cocktail creation.
dozens of recipes for
Classic Cocktails contains
Cocktails That
Cook
COCKTAIL CULTURE
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im
TONY abOu-GaN
Notions of Libation
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g (2008)
Fir
As for putting
St
himself in
Shooter, he
the middle
says,
of the action
small children “I took my share of hard
in films like
Invincible and
.’ When I didn’t
knocks, but
given my
now
have kids,
motorcycle
I was a kamikaz it’s like, ‘Hey, guys,
away. And
I have
buildings
e—I
you won’t
anymore. I’ve
see me jumping didn’t care. Now, I’ve
been very,
Let’s be honest.
out of planes
very lucky
I’m not going
because I’ve
or off
But it’s likely
to be doing
had a bunch
Rambo at
he’ll still be
of close calls.
fifty-five.”
HBO series
producing
Entourage
and the recently after his success on
Martin Scorsese
debuted Boardwa the perennially popular
,
“and he became who also directed the
pilot. “I helped lk Empire, co-produced
involved
in every single
a produce
by
get
r, but I felt
detail. I definitel Marty on board,” he
a little jealous
says,
because the
y made my
that I wasn’t
characte
contributions
playing one
More meaning rs are so rich, they’re
as
so well written.” of those great roles
his four children ful to Wahlberg than
any characte
—daughters
r he’s played
wife, Rhea
Ella and Grace
Durham.
is being a
and sons Michael
father to
“When I was
and Brendan
getting ready
—with his
backyard,”
for The
he reveals.
“My kids loved Fighter, I actually built
on and tell
a boxing ring
it. They’d get
me to get
on my knees
in my
in there and
take shots
and put my
they’d put
at me. I spend
hands behind
the gloves
all my free
Looking back
my
time
back and they’d
with
on his own
help his kids
troubled adolescemy family.”
avoid the pitfalls
nce, Wahlber
want to be
that could
g admits he
there every
have led him
wants to
step of the
and hopefull
in another
way,” he says.
direction. “I
y influence
“I want to
them
just
how to avoid
making those in making good decision guide them, protect
them
lives. Believe
mistakes that
s. I want to
me, that’s
try to teach
may have
a big part
an impact
them
asking for
of my faith—g
on the rest
the strength
of their
etting on my
to be a good
When Wahlber
knees every
father, as well
g visits Vegas,
day and
as a good
play golf,”
he hits the
he says. “There
links. “My favorite husband.”
are so many
dream sport.
thing to do
great courses
You can go
in
Vegas is
out
there.
there and
Wahlberg,
I fell in love
just relax.
whose recent
with golf. It’s
I’m so addicted
a murdere
performances
a
d daughte
to it, it’s
have ranged
r in The Lovely
The Other
from the stricken ridiculous.”
Bones to an
Guys, reveals
father of
uptight cop
he’s
I become,
in the wacky
the more relaxed keeping his future
comedy
options open.
certain things
I become,
“The more
and the easier
obviously
mature
that are out
of it. It makes
things get,
of your control
” he says. “There
life
and acceptin
now I’m down a lot more enjoyab
are
le. I was always
g that is a
in second
big part
and everythi
flying around
ng is good.”
in fifth gear
VP
and
COCKTAIL CULTURE: Sommeliers and mixologists
tell us where to find the finest wines, liquors, champagnes,
beers and ales
Splurge getawa
y guide
Flye
our Stylistnt
’s packingrpic
Vegas Player
ks
(2010)
guys (2010)
BONes (2009)
(2008)
FEATURES
AROUND TOWN: An engaging, reader-friendly guide
to local dining, entertainment, attractions and nightlife.
Up in
the Air
Wheth
FILMOG RAPHY
The FighTer
The OTher
DaTe NighT
The LOveLy
Max PayNe
The haPPeNiN
The iTaLiaN
Movie
“Believe me,
a big part that’s
of my
faith—getting
on
my knees
every
day and asking
for the streng
to be a good th
father,
as well as
a
good husban
d.”
Fam ily
FOur BrOThers
(2005)
i hearT huckaBe
es (2004)
PlAyEr
79
Far right:
Wahlberg with
family receiving his
a
star on the Hollywoo
d
Walk of Fame
July 29, 2010. on
iNviNciBLe
80
PLAYER
From top left:
Mark Wahlberg
played a marksma
n
protecting the
in Shooter president
(right).
In The Other
Wahlberg and Guys,
Ferrell (below)Will
teamed
up to play a
couple
of zany New
York
City detectives
.
or “hot
The Hot Buttered Rum,
tradition that
toddy,” is a holiday
days.
dates back to Colonial
(especially when
for serving until spring
gatherings and is ideal
lion). To that end,
in like the proverbial
March decides to come
of the batter to
mixing up a large batch
Bobby G recommends
have on hand.
Mixologist
spectrum, The Modern
At the other end of the
do the flavoring in
prefers to let his spirit
author Abou-Ganim
which
& Circumstance cocktail,
his wittily labeled Pomme
Applejack,”
“With the first sip of
Applejack.
Laird’s
highlights
the change of
of the coming of fall,
he says, “I am reminded
trees turning color,
air, the leaves on the
seasons, a nip in the
into pies…a fire
baked
and
for cider
and apples being pressed
reflect and
us as we enjoy a libation,
will soon glow to warm
of spring.”
coming
the
to
look forward
be the easier job,
these cocktails may
Still, though drinking
floating up while
oh-so-seasonal aromas
the spicy, fruity and
happiness,
holiday
of
trigger a giant dose
you savor them will
of year. VP
regardless of the time
VEGAS PlAyEr
83
TELEVISION: VEGAS PLAYER TELEVISION uses custom
programming, including commercial spots for our partners,
to bring the entire magazine to life.
SOCIAL MEDIA: Strategic, targeted Twitter posts
and Facebook updates and “likes” bring attention to our
partners’ brands.
VEGAS
PLAYER
2 012 M A G A Z I N E D I S T R I B U T I O N
Published three times a year, Vegas Player is the only lifestyle publication
that provides distribution in the following Caesars Entertainment rooms and suites:
IN-ROOM MAGAZINE DISTRIBUTION
HOTELROOMS
• Caesars Palace
Octavius Tower at Caesars Palace
The NOBU Hotel at Caesars Palace (Summer 2012)
• Bally’s Las Vegas
• Bill’s Gamblin’ Hall & Saloon
3,110 rooms & suites
668 rooms & suites
NEW
182 rooms & suites
NEW
2,814 rooms & suites
,199 rooms & suites
• Flamingo Las Vegas
3,460 rooms & suites
• Harrah’s Las Vegas
2,526 rooms & suites
• Imperial Palace
2,535 rooms & suites
• Paris Las Vegas
2,916 rooms & suites
• Planet Hollywood Resort & Casino
2,496 rooms & suites
PH Towers by Westgate 1,201 suites
• Rio All-Suite Hotel & Casino
2,500 suites
TOTAL ROOMS
24,607 rooms & suites
ADDITIONAL DISTRIBUTION
• Select stores at The Forum Shops at Caesars
• Select stores at the Miracle Mile Shops at Planet Hollywood Resort & Casino
• Property concierge desks
• VIP check-in lounges
• Cascata Golf Course, Boulder City
• Rio Secco Golf Course, Henderson
• Property spas and lounges
• Caesars Entertainment company-owned jets
• Digital presence on each resort’s official website
• Social networking via Facebook and Twitter
NEW
VEGAS
PLAYER
2 012 R E A D E R S H I P,
DEMOGRAPHICS &
GUEST SPENDING
READERSHIP
GUEST SPENDING
Total Number of Rooms/Suites
24,607
Readers of Vegas Player are avid spenders when vacationing
Average Occupancy
88.5%
in Las Vegas. Here is a complete breakdown of guest spending:
Average Stay/Number of Nights
3.6
Average Number of Guests
2.4
Average readership per Issue
Dining
1,766,372
READERSHIP ANNUALLY
$1.3 billion
Retail/Shopping
$622 million
Entertainment
$293 million
Gaming
$2.35 billion
Total Guest Spending 5,299,116
$5.2 billion
NOTE: Amounts derived by multiplying annual Vegas Player readership by 2010
figures from the Las Vegas Convention and Visitors Authority. For additional
information, please go to www.lvcva.com.
SOURCE: 2010 Summary, Las Vegas Convention & Visitors Authority
A complete digital version of the magazine is available
after each issue is published, at www.vegasplayermagazine.com.
DEMOGRAPHICS
FASHION FORW
ARD
WHO ARE OUR READERS?
Sofi Nails dress
($288); Custo
The Forum
Barcelona/
Shops at Caesars
. Black Lacque
stiletto with
a silver heel,
r
black patentupper, 7-stone
leather
Swarovski-crys
buckle and
lavender leopard tal solitaire
($550); custom
accent straps
-created for
photography
session by
Morgan Miller/T
he Forum Shops
at Caesars.
Gotham City
Safety-Pin
($173); Tarina
necklace
Tarantino/tari
natarantino.co
m.
Affluent: Average income $125,000+
Beauty produc
ts:
Rouge Dior
Haute lipcolo
r in Fantast
($29), 5 Couleu
ic Plum
rs eyeshadow
($56), Dior
in Extase Pinks
Addict Ultra-G
loss in Mauve
Accent ($26.50
); Dior Beauty
Shops at Caesar
/The
s. Glamoureyes Forum
and intensi
amplifying
fying mascar
a ($22); Stila/
stilacosmetics
.com.
Makeup Player
train case
and media
($70); Stila/st
player
ilacosmetics.co
m.
Successful:
62.6% professionals/executives
Well Educated: 83.4% college graduates
Home Owners:98.4%
Married:
66%
Male:58.2%
Female:41.8%
WHAT DO OUR READERS DO?
•
Avid travelers, both foreign and domestic
•
Active investors, especially interested in real estate
•
Use high-end credit cards
•
Wine connoisseurs
•
Golf aficionados
•
Have a true affinity for high-end fashion products
62
VEGAS
Hollywood
Hills dress
($498); Betsey
Johnson/Mirac
le Mile Shops
Hollywood
at Planet
Resort
Lacquer stiletto & Casino. Black
with a pink
metallic
patent-leather
upper, pink
and clear
Swarovski-crys
tal buckle with
faux-zebra-hai
r accent straps
custom-create
($650);
d for photog
raphy
session by
Morgan
Shops at Caesars Miller/The Forum
; bow hair clip
American Appare
($10);
l/The Forum
Caesars and
Shops at
Miracle Mile
Shops at
Planet Hollyw
ood
Exclusive three-r Resort & Casino.
ow necklac
e ($275)
and cuff ($163);
Tarina Taranti
tarinatarantino
no/
.com.
PlAyE
r
Beauty produc
ts:
Rouge Dior
Haute lipcolo
r
in Star Fuchsia
($29),
DiorShow backsta
ge
makeup mascar
a ($24);
Dior Beauty
/The Forum
Shops at Caesars
. Caprice
long-wear
lipcolor ($22);
Stila/stilacosm
etics.com
Aquamarine
couture pop
($22); Sugar
Factory/
Miracle Mile
Shops at
Planet Hollyw
ood
Resort & Casino.
LAVISH ADORNMENTS
Jewelry:
Talisman Sleeper earrings in yellow gold
with 0.70 carats of diamonds ($3,200),
Talisman Solitaire pendant in yellow gold
with 0.45 carats of diamonds ($2,300);
DeBeers/The Forum Shops at Caesars.
Clothing:
Beige dress ($995), leather gloves ($560);
Bally/The Forum Shops at Caesars and
Crystals at CityCenter.
Beauty products:
Rouge Dior Haute lipcolor in Mauve
Mirza ($29); Dior Beauty/The Forum
Shops at Caesars. Pretty in Paris palette
($10); Stila/stilacosmetics.com.
VEGAS
Jewelry:
Prunus necklace in 18-karat white
gold with 12.33 carats of diamonds
($109,000), Success Mobile pendant
earrings in 18-karat white gold with
0.67 carats of diamonds ($6,700); Fred
Joaillier/The Forum Shops at Caesars.
Clothing:
Geometric gold-print wool dress ($990);
CH Carolina Herrera/The Forum Shops
at Caesars.
Beauty products:
5 Couleurs eyeshadow in Petal Shine
($56); Dior Beauty/The Forum Shops at
Caesars. DiorShow Iconic mascara ($27);
Dior Beauty/The Forum Shops at Caesars.
Good as Gold Limited Edition 15 mini
glosses collection ($39); Tarte/
tartecosmetics.com.
SOURCE: Caesars Entertainment Research Department
72
VEGAS PLAYER
VEGAS PLAYER
73
PlAyE
r
63
VEGAS
PLAYER
2 012 A D V E R T I S I N G R A T E S ,
PUBLISHING CYCLE
GENERAL ADVERTISING RATES
4-Color Ad Size
Full Page
Half Page
One-Third Page
Cover 2 (inside front)
Cover 3 (inside back)
Cover 4 (back)
3x
2x
1x
$16,000
$10,890
$7,075
NA
NA
NA
$17,775
$12,100
$7,875
NA
NA
NA
$20,750
$13,450
$8,750
$23,875
$21,750
$25,850
2012 PUBLISHING CYCLE
Issue Date
Issue
Fashion Focus
March 2012
July 2012
November 2012
Spring/Summer
Summer/Fall
Fall/Winter Jewelry/Watches Mar./Apr./May/June
Summer/Resort Fashion July/Aug./Sept./Oct.
Holiday Fashion Nov./Dec./Jan./Feb.
THE LAS VEGAS LIFESTYLE MAGAZINE
OF CAESARS ENTERTAINMENT
Cycle
Blue Python Gym Bag
ting ideas are
“The most interes
told No.”
the ones that are
Silver Python Gym Bag
Bridle Boar Hair
Ankle Strap High Heel
2011 collecKrakoff Spring/Summer
s, setting
tion brims with contrast
and transparcurves against angles
in utilitarian
ency against opacity
pantsuits,
pieces such as tailored
painter’s pants
shirts,
camp
oversize
Bursts of color and
and utility belts.
e are also rampant
an Asian influenc
Krakoff was inspired
in the collection.
interpreting its
by a karate jacket,
y as sexy, and
sportiness and simplicit
s in his own
element
those
included
he says “is a luxe
collectio n, which
t.” His favorite
take on the irreveren
inarily
extraord
an
is
spring piece
wrap dress. “There
soft lacquered-silk
to the fabric,”
is just a liquid sense
he explains.
Bill’s Gamblin‘ Hall & Saloon
Flamingo Las Vegas
Krakoff grew
The Connecticut-born
creative people;
up surrounded by
in the design
his mother worked
g.
father in publishin
business and his
the fact that fashion
and
says,
he
This,
all things he loves—
is the synthesis of
art and business—
creativity, travel,
via Parsons
industry
the
to
led him
for Design. “Design
The New School
every part of my
makes its way into
“There really isn’t
life,” Krakoff says.
n” between work
much of a separatio
His appreciation
and everything else.
and design has
art
of
for all forms
l collectio n of
shaped his persona
art, furnishin gs,
20th-cen tury décor,
es, and inspired
paintings and sculptur
Harrah’s Las Vegas
Planet Hollywood Resort & Casino
January 20, 2012
February 3, 2012
May 25, 2012
June 8, 2012
September 21, 2012 October 5, 2012
Fashion
Bally’s Las Vegas
Paris Las Vegas
Material Close
Crazy Boxer Handbag
Behind the
Splurge The Man
Caesars Palace
Imperial Palace
Issue Close
Designer Profile:
Reed Krakoff
by Danie lle Cohen
brands
widely recogn ized
s some of the most
to Coach—
His résumé include
to Ralph Lauren
from Anne Klein
executi ve
around the globe,
now preside nt and
14 years and is
at which
where he has spent with the lightni ng-quic k speed
’s
r. And
ced line of women
introdu
y
creative directo
with his own recentl househ old name himself.
acclaim has come
be a
Krakoff will soon
sportswear, Reed
34
on
the next generati
Aiming to “reflect
n designe rs” by
of great America
generation of
designing “the next
ar,” Krakoff
American luxe sportswe
ous label as a
conceived his eponym
luxury, sportiness,
of
ation
“combin
ty.”
sexiness and sensuali
r
handbag, footwea
His ready-to -wear,
are a juxtaposition
and jewelry lines
available at his
of opposites. Now
e, a nearsecond U.S. boutiqu
t space inside The
2,000-square-foo
Reed
the
Forum Shops at Caesars,
VEGAS PlAyEr
ir for
e Fla
rock
his work.
steadfast is the key
Being fearless and
most interesting
to his success. “The
that are told No,”
ideas are the ones
.”
very critical industry
he says. “This is a
in a business
And he enjoys working
ngded and ever-cha
that is so open-en
g, the next
sketchin
he’s
ing; one day
and the day after
he’s at a photo shoot,
on a store design.
that he’s working
you do and do a
“If you love what
says, “you end up
good job at it,” he
VP
in a good place.”
ll
’N’ ro
Splurg
Rio All-Suite Hotel & Casino
S PA C E R E S E R VAT I O N S
Rod Musum
Group Publisher and Executive Director of Sales
3355 Spring Mountain Road, Suite 13, Las Vegas, NV 89102
tel (702) 212-5695 fax (702) 212-4960 cell (305) 775-1984
[email protected] www.vegasplayermagazine.com
pired
ays ins
ha s alw his ad
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ma in
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S PlA
36
VEGA
35
Splurge Avant-g
arde
Show some
edge with a
Paul Smith
cotton striped
hat ($175) and
leather phone
case ($95); Paul
Smith Las
Vegas/Crystals
at CityCenter.
With a splash
of turquoise
suspended in
filigree, the DeLator
necklace brings
i
refreshment
to the
wardrobe ($575);
delatori.com
Caesars Exclusive
or
ly in the Augustu
s
Tower at Caesars
Palace.
Beat the heat
and stay cool
with a Stadler
Otto Fan. Made
Form
of durable African
tropical wood
similar to mahogan sapele—a
three adjustab
le height settings y—this fan has
($199.99); swizz-sty
and is whisper
quiet
le.com.
Time is always
on
stylish Steel Blaze, your side with TeNo’s
Silicon Blaze
watch ($69);
TeNo/The Miracle
Mile Shops at
Planet
Hollywood Resort
& Casino.
Look hip wearing
Albert J Glasses
($285); Oliver
Peoples/oliverpeop by Oliver Peoples
les.com.
THE HIPSTER
For every urban
bohemian,
style counts.
Get ready for
fall and start
accessorizing
Cotton Treats
with
Wyatt bow tie
($28 on model),
Jackson bow
tie ($26 inset);
cottontreats.com.
Before running
out
the door, grab
the
Ben Sherma
n
Garment Dye
Blazer in desert
orange ($199);
Ben
Sherman/Miracle
Mile Shops at
Planet Hollywoo
d
Resort & Casino.
Capture those
Las Vegas moment
s with
Lomography’s
Diana Mini En
Camera ($119);
Rose
Urban Outfitter
s/Miracle
Mile Shops at
Planet Hollywoo
& Casino or lomogra d Resort
phy.com.
s
ato le
a rV Talks Sty Line
h n V ck Star omen’s
an:
ed M
ress
arp-D
Sh
VEGAS PlAyEr
n?
os ma
,
Var vat in himself
John
nt
is the o’s confide s himself
Who
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42
VEGAS PlAyEr
VEGAS
PLAYER
Artwork and Materials
Ad Services Department
Gail Abrams - Publishing Director tel (305) 938-1240 e-mail: [email protected]
1691 Michigan Avenue, Suite 600, Miami Beach, FL 33139
tel (305) 673-0400 fax (305) 673-3575
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Appian Way Shops
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Caesars Palace
The Forum Shops at Caesars
Miracle Mile Shops at Planet Hollywood Resort & Casino

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