Welcome to the Future Store

Comments

Transcription

Welcome to the Future Store
A successful start for the future of retailing
Welcome to the Future Store
Welcome
to the New
Reality
in Retailing!
Leveraging Potential: Individual, Informative,
and Intelligent.
Our customers are looking for something special each time they shop; they
expect customized products and services. We created the METRO Group
Future Store Initiative to better meet
these individual needs. Together with
strong partners from the consumer
goods and IT industries, we are testing
technologies in a worldwide, unique
workshop of the future, which will make shopping
easier and more comfortable for our customers.
We are making our business more efficient, by
developing innovative ways of bringing retail and
manufacturing closer together. The future of retailing has already begun. Come inside!
02 03
© METRO AG 2003
The METRO Group Future Store Initiative –
A Strong
Alliance
for the Future of Retailing
METRO Group Future Store Initiative –
a collaborative of companies from the retail,
consumer goods, and IT industries.
First joint project: the Future Store – the world’s
first store of the future, in Germany.
04 05
The future of retailing lies in harnessing the
technologies of the future. In the Future Store,
these technologies are being integrated for the
first time under real-life conditions.
The goal: to internationally drive innovation in
retailing – and win over customers for the new
services.
© METRO AG 2003
Self
”The new
Check-out
saves me so much time.”
recipe ideas
Information Terminals.”
“There are always great
at the
“The
Intelligent Scales
automatically distinguish apples from pears for me.
I don’t have to bother looking for the right price anymore.”
“The
Shelves
are always
fully
stocked.”
© METRO AG 2003
“I like the fact that I
don’t have
to take all my items out of the cart and
put them on the conveyor belt.
PSA
tells the cash register
The
what I’ve bought; all I have to do is pay.”
Fast and
Personal
– the
Personal Shopping Assistant
(PSA)
The convenient, user-friendly computer
on the shopping cart:
06 07
Greets the customer by name.
Displays information and prices when the
customer scans the product barcode over
the built-in reading device.
Provides information about special offers
and promotions.
Directs the customer to the products he needs.
Keeps a running total of the shopping bill.
Makes check-out much faster, as the customer
has already scanned her purchases while
shopping.
© METRO AG 2003
Personal Shopping Assistant (PSA)
The Personal Shopping Assistant (PSA) is attached to the
shopping cart. It resembles a small, portable computer and
is designed to help customers with their shopping. Customers using a PSA identify themselves directly to the
device using their customer card. The left side of the PSA
screen displays an electronic shopping list, which is operated by the customer himself. The prices of the products
that the customer has already scanned are displayed. Whoever purchases discounted items can also see how much he
has saved in total.
Customers who have used a PSA on a previous visit to the
store will see a suggested shopping list, based on past
purchases, and can alter it to suit their needs. Special offers
are displayed in the right side of the screen. These are
geared to the personal needs of the customer and change
according to his location in the store. After the PSA sends
the product data to the check-out, through the central data
server, the customer can then pay for the goods quickly and
easily.
The Loyalty Card – the Key to the PSA
The PSA can be customized to each individual customer,
using the customer card (Loyalty Card), which is issued to
regular Future Store customers. It gives the customer
access to the numerous technical innovations available in
the Future Store. Customers who use the Loyalty Card automatically participate in the Future Store bonus system. Each
card is equipped with a magnetic strip and a barcode. Transfer of the chip data is possible at a short distance by holding
the plastic card close to the reading device. Customers can
check the data in their card and change it, if required, using
the card reader at the information terminal, or from home on
their own PC.
Pay as
You walk –
With the
PSA
Easy and comfortable payment: The customer
scans all products with the Personal Shopping
Assistant while shopping.
08 09
When they reach the check-out counter,
they initiate the “check-out” function on
their PSA, which triggers the data transfer
process from the PSA to the check-out
counter.
The receipt is printed out and the customer
then pays.
There is no need to take goods out of the
shopping cart.
No more standing in lines!
© METRO AG 2003
Smart Check-out with the PSA
The PSA considerably reduces waiting time, compared with
more traditional systems. Customers who have already
scanned their products with the PSA then only need to start
the “check-out” process. They no longer have to take their
items out of the shopping cart and place them on the
conveyor belt. The check-out prints a bill as usual, and the
customer pays the amount shown.
PSA Technical Specifications
10.4”, 1024 x 768 XGA pressure-sensitive touchscreen
Built-in EAN barcode scanner
Battery life of several hours
Operating system: Microsoft XP Professional with
special application software by Multichannel Retail
Communicates with the store’s central data server,
via the internal WLAN network
Central data server applications, based on the
Oracle 9i database
Partner Services
Wincor Nixdorf, one of the world’s leading providers of
complex IT solutions and services for retailers, developed
the overall system solution. AlgoTec provided the PSA
interface to the IBM POS system used in the store.
Fujitsu Siemens Computers contributed the PSA technology platform, the Stylistic Tablet PC. Loyalty Partner
GmbH, specialists in loyalty card management, developed
the loyalty card.
Exciting and Informative –
the
Electronic
Advertising Displays
In the Future Store, Electronic Advertising Displays
are located right next to the products themselves.
They provide reliable, up-to-date information on
products and special offers:
They help customers find their way
around the store.
They help customers find the latest
special offers.
They provide detailed information
through videos or animations.
10 11
© METRO AG 2003
Electronic Advertising Displays
Nineteen-inch advertising screens in the Future Store are
used to supplement above-the-line advertising. Attached to
the ceiling, they provide information and special offers on
products that are in the direct vicinity. The advantage: All
advertising messages can be changed within a matter of
seconds, if necessary. Additionally, there are larger plasma
screens playing videos in the drugstore, detergent, and
snack areas, which run promotional videos or product
demonstrations. The centrally-controlled displays rely on
chips from a database for this. They are equipped with a controller, which operates on the Microsoft Windows 2000
System. They are centrally managed over the local wireless
network, through an internal wireless LAN connection. A
server equipped with Microsoft Windows 2000 server software, and an SQL Server 2000 operate in the background.
Partner Services
Cisco Systems, the world’s leading provider of Internet
networking solutions, supports the Future Store with
scalable broadband applications. These are also used in the
Electronic Advertising Displays. Cittadino AG provides
the multimedia technology and marketing expertise: Their
42” plasma screens operate on the split-screen principle.
Fully
Informed–
with
Information Terminals
Information Terminals provide a wealth
of information about the products in the
Future Store.
They provide details about the manufacturing
process, ingredients, and selling price.
They provide useful household and health tips,
such as recipes, wine recommendations,
tips for healthy eating, and advice on hair color.
They allow the customer to sample music
tracks.
They show the customer where to find
products in the store.
12 13
© METRO AG 2003
Information Terminals
Information Terminals are computers located in the store
for the customers’ shopping convenience. They can supply
some of the information normally available from the PSA
(Personal Shopping Assistant), even without a Loyalty Card.
Furthermore, there are Information Terminals in the meat,
wine, baby care, fruit and vegetables, hair coloring, and
multimedia products sections. The terminals provide
shoppers with a host of useful information. For example,
they can display a store layout showing the exact location of
any product in the store. They can show information on how
specific products are manufactured, as well as ingredients.
If a customer wants to find out more about certain meat
products or wines, he can do so quickly and easily, and print
it out right at the terminal. This information is supplemented
by an overview of alternative or similar products and recipe
suggestions. The functionality of the terminals is continuously being expanded. They will soon be able to provide
nutritional information for allergy sufferers and vegetarians,
for example. Even now, customers can listen to sample
tracks from CDs, or watch DVD clips.
Partner Services
The information terminals use equipment from IBM,
Cittadino, Cisco, and Wincor Nixdorf and solutions from
Sonopress. The Sonopress Media Browser Network is an
innovative service for music and video presentation. The
terminals are linked, in part, to the store’s IT infrastructure
via the wireless (WLAN) network. Henkel Schwarzkopf,
Procter & Gamble, and Kraft Foods are just some of the
companies providing content for the terminals.
Reliable
with
Pricing –
Electronic Price Labels
The shelves in the Future Store are fitted with
centrally-controlled electronic price tags.
Price changes are automatically and wirelessly
sent to the display and to the check-out.
Price labeling is reliable and always
up-to-date.
There are neither price discrepancies
nor incorrect labels.
Prices can be updated quickly.
14 15
© METRO AG 2003
Electronic Price Labels
In the Future Store, the prices of the products on the shelves
are displayed on electronic price labels (Electronic Shelf
Labeling, ESL). Pricing information for these labels comes
directly from the RealPrice POS system, which is regularly
updated by the METRO Group’s Merchandise Management
System (MMS). When prices change, the computer’s
wireless communication system automatically updates the
shelf and the check-out simultaneously, ensuring that price
labeling is consistent and up-to-date.
The Possibilities
The LCD display used for Electronic Shelf Labeling does
more than just display prices and EAN product identification. It can also be used to display other product information.
A flashing display can be used to draw attention to special
offers and promotions. Even short-lived “happy hour” price
promotions are possible. ESL can also communicate important information to store staff, such as stacking heights and
order and shelf quantities.
The Technology
The Electronic Shelf Labeling System in the Future Store
is equipped with easy-to-read digital LC displays in four
different sizes. They are powered by a compact battery, and
equipped with a small wireless receiver and a miniature
antenna. The battery lasts at least five years. A local wireless
network is used to send pricing information to the shelves.
The ESLs themselves communicate through a separate
wireless network using Communication Base Stations
(CBS), which are attached to the ceiling of the store. These
are also equipped with a transmitter and receiver for
communication with the ESLs.
Partner Services
The NCR Corporation developed the Electronic Shelf Labels
used in the Future Store. NCR is the world’s leader in
stationary barcode scanners.
Faster Weighing – with the
Intelligent
Scales
Automatically recognizes what type of fruit
or vegetable is being weighed
The customer no longer has to look for the
correct product symbol.
She merely places the product on the scale,
and a label is automatically printed out.
Incorrect labeling happens much less
frequently than before.
16 17
© METRO AG 2003
Intelligent Scales
Simply place the items on the scale, press “OK”, and attach
the printed adhesive label to your item. The scale can automatically differentiate between the different types of fruits
and vegetables. The customer no longer has to be inconvenienced with looking for matching icons on a complicated
chart. Fitted with a camera and special software, the scale
recognizes each product by its surface texture, color, size,
and thermal image. Finally, the total price is calculated from
the weight of the items and the price saved in the scale’s
memory. A price sticker is printed from a built-in printer,
complete with a description of the product, its weight, total
price, and a barcode.
Only when the scale is unsure of the right product must the
customer choose from a limited number options displayed.
This might be the case, for example, if the store is selling a
wide range of different tomato varieties, such as beefsteak
tomatoes, plum tomatoes, or tomatoes on the vine. Otherwise, the customer just checks that the scales have
selected the right product – and confirms by pressing a
button.
The Technology
The Intelligent Scales are linked to the POS controller, via the
store’s wireless network, so that the scales always have
the correct price for each product.
Partner Services
Mettler Toledo developed the Intelligent Scales for the
Future Store. They are equipped with the identification
software, the IBM’s Veggie Vision. Technologies from Cisco
Systems support the scalable, broadband applications in
the Future Store.
Do it
Yourself –
at the
Self Check-out
Be your own cashier – with the new
Self Check-out system:
Simply swipe each item over the scanner
and place it in a shopping bag.
Pay with cash or card at the payment
terminal.
18 19
© METRO AG 2003
The Self Check-out
There are two express lane automated check-outs in the
Future Store, supplied by NCR. Supported by interactive
prompts from the system, the customer can pay for his
shopping without ever seeing a cashier, by using a userfriendly touchscreen, scanner and payment terminal. The
customer enters the product information by swiping items
across a 360-degree scanner and barcode reader. He then
places his products in a shopping bag, and its weight is
checked against that of the scanned items. If there is a
discrepancy, a member of staff at the information desk is
automatically alerted and will look into the problem.
There are two payment options: cash (both bills and coins)
using the special cash terminal, or debit/credit card. Paying
by debit or credit card is exactly the same as using a normal
cash machine at the bank – the customer inserts the card,
enters a PIN number, and the appropriate amount is debited.
The Self Check-out sends the details of each transaction to
the store’s central POS controller, which transfers the sales
data to the central Merchandise Management System
(MMS).
Partner Services
IBM, NCR, and AlgoTec supply the components for the Self
Check-out.
A Smart
Assistant
for the Staff –
the
PDA
Thanks to the wireless Personal Digital
Assistant (PDA), store employees can
communicate more flexibly and efficiently.
They can access the merchandise management
system from anywhere in the store.
They can check stock levels anytime, and
from anywhere in the store.
They no longer need to physically examine
each shelf to monitor expiration dates.
20 21
© METRO AG 2003
Personal Digital Assistant (PDA)
Future Store employees work with the latest handheld computers, known as PDAs. With the PDA, employees can
check stock levels in the central merchandise management
system from any point in the store. Employees can also use
their PDAs to quickly change the messages on electronic
advertising displays, send and receive e-mail, and manage
contact details and schedules.
The Possibilities
The range of PDA functions is steadily increasing. Soon, they
will be used as smart phones, and will be able to assist in
finding incorrectly shelved products. Using a PDA equipped
with an RFID reader, employees will be able to carry out
a real-time inventory as they walk through the aisles. When
an employee gets an out-of-stock message on his PDA, he
will use the same device to place an order to restock those
products. The PDA will also give branch managers direct
access to important management information.
Technology & Partners
The PDAs are based on the Hewlett Packard iPaq 5450 and
iPaq 3970, as well as the Symbol PDT-8100. They are
equipped with:
Microsoft Windows PocketPC 2002 operating system;
A WLAN for communicating with the METRO Group’s
merchandise management system;
Microsoft Outlook for e-Mail;
Cisco System’s Internet protocol for IP telephony.
Wireless LAN –
the Wireless Information
Highway
The wireless local network is the backbone
of the Future Store’s data and speech
communication system.
Complex cables are no longer required.
Mobile equipment can be used without having
to access public wireless networks.
22 23
© METRO AG 2003
Wireless LAN
The Wireless Local Area Network links all mobile equipment
and a number of fixed equipment items in the Future Store.
Facilities, such as the Personal Shopping Assistant (PSA),
Personal Digital Assistant (PDA), Information Terminals and
Electronic Advertising Displays all communicate wirelessly
with the store’s central server through access points. Both
data and speech communication (IP telephony) use the
Internet protocol (IP). In parallel, the Future Store is hardwired for fixed equipment based on Ethernet. The great
advantage of modern WLAN technology is that no complicated cabling is necessary. Thanks to WLAN, mobile devices
function without having to be connected to expensive public
wireless networks, such as GSM and UMTS.
The Technology
The store is equipped with a private WLAN, based on the
IEEE 802.11b standard, which uses the license-free
2.4 GHz frequency for data transfer. The WLAN transmitters/receivers (access points), which have a range of
approximately 100 meters, communicate with all the WLANenabled equipment located throughout the store. Data can
be transmitted at speeds of up to 11 Mbps – 190 times
faster than with a standard modem. For the so-called
IP telephony, speech is digitized and converted into
transferable IP packets. The Ethernet cabling is based on
IEEE 802.3.
Partner Services
Cisco Systems and Symbol Technologies are responsible for the wireless network and access points in the
Future Store.
RFID – the
Basic Technology
for the Store of the Future
The RFID technology in the Future Store provides
a host of benefits for customers, stores and the
consumer goods industry alike.
RFID improves product availability: The shelves
are never empty, because inventories always
reflect actual demand.
RFID improves quality assurance: Product
expiration dates are automatically monitored.
RFID simplifies and expedites the logistics
process: It provides a continuous overview of the
product’s location throughout the supply chain.
24 25
© METRO AG 2003
RFID – Areas of Application
So far, the METRO Group Future Store Initiative has been
testing the application of these technologies in the following
areas:
Product Transport
METRO Group Distribution Logistics (MDL) fits RFID tags
to all product pallets and cartons, before they are shipped
to the Future Store. The tags are electronically time-stamped
and then entered into the central computer of the RFID
goods flow tracking system. The tagged products and
packages can thus be located and identified along the
entire logistics chain, all the way to the Future Store sales
floor. The RFID tags cannot be read outside the Future
Store. They become inoperable.
Warehouse Dispatch
Goods ready to be shipped to the Future Store are taken by
the employees of the MDL central warehouse to the dispatch area. As the goods pass through the exit gate, an RFID
transceiver reads the codes on the pallets and cartons, and
passes this information on to the RFID goods flow system.
The goods now have the status, “on route to destination”.
Delivery
When the trucks arrive at the Future Store, the pallets are
once again identified by an RFID reader. The reader can identify the codes of a large number of cartons simultaneously,
reading as many as 35 tags per second. The goods are now
registered as being “in the store warehouse”.
Storage in the Backstore
The newly arrived goods are now stored in the backstore
area. Each storage location has an RFID tag. These tags are
stored in the RFID goods flow system, together with the
RFID numbers of the pallets and cartons stored at the
particular location. Employees can use this information to
find which goods are stored in each storage location, and in
which quantity.
Transporting the Goods into the Store
RFID readers, located at the warehouse exit doors, identify
every pallet and carton that goes through to the store. The
readers then send the relevant RFID numbers to the RFID
goods flow system, where they are registered. To avoid
duplicate entries, the RFID tags on the empty cartons and
pallets are removed or disabled. Only then are the empty
containers returned to the store.
Micro chips
Make it Possible
The RFID technology (Radio Frequency Identification)
is the basis for optimized retail processes.
Data is automatically transmitted via radio signal,
which reads special labels on products or pallets.
The labels contain a microchip and a miniature
antenna.
They can store more information than barcodes.
The labels can be read at distances of up to one
meter (approx. three feet).
RFID tags will eventually replace barcodes in the
long run.
26 27
© METRO AG 2003
RFID Technology
Using RFID, product information is automatically transmitted
by radio signals. The key component of this technology is
the RFID tag: a tiny computer chip and antenna, which
are embedded in a wafer thin label. It can be attached to
products or transport packaging. As soon as the chip comes
within one meter (approx. three feet) of a Future Store
reading station, it sends its numeric code to the reader. This
“RFID reader gate” is linked to a Future Store database,
which holds product-specific information obtained from the
tags, such as expiration date, product name and price. The
system requires, however, that the product and reading
device are no further than one meter apart.
Partner Services
The Intel Corporation supplies the Future Store with
products, such as processors for the RFID readers and
portable wireless devices; high speed networks and communication systems, which process and analyze large
amounts of data in real time; high performance desktop and
tablet PCs, which Future Store employees use to transfer
the RFID data via web portals.
SAP AG provides the Future Store with all RFID software
components; RFID-based systems for tracking the flow of
goods; RFID-supported information systems based on
SAP Supply Chain Event Management and SAP Business
Intelligence Solutions.
IBM Deutschland GmbH has developed an extremely
flexible central node, which allows all RFID-based components and applications to communicate with each other.
Intermec Technologies GmbH has supplied the Future
Store with RFID reading devices; these portals are installed
in the backstore area.
DHL Solutions develops and implements customized
solutions for the logistics chain – for the fashion and fast
moving consumer goods segments, among others. The
company’s logistics know-how helps manage product
delivery to the Future Stores, with the support of RFID
technology.
Philips Semiconductors is one of the world’s leading
manufacturers of semiconductors. Philips supplies integrated circuits to the Future Store for the smart labels, smart
cards, and writing and reading devices. The company also
assists the project partners in the selection of systems and
components, and provides training courses as well.
Avery Dennison supplies the Future Store with all RFID
labels and encoding and printing equipment.
CHEP has provided the Future Store with the first intelligent
pallets, with RFID tags.
Never Empty
the
Smar t
–
Shelves
Readers built into the shelves recognize
the RFID label attached to each product,
and detect when a product has been
incorrectly placed or removed.
The shelves automatically display
when they need to be refilled.
“Out-of-Stock” situations become
a thing of the past!
28 29
© METRO AG 2003
Smart Shelves
Thus far, only a few product groups in the Future Store
have been fitted with RFID tags. These products are
stocked on “intelligent” shelves. RFID readers linked
directly to the RFID goods flow system are installed
underneath these smart shelves. If an article is removed
from or added to the shelf, the display detects the
movement and updates the inventory in the system. The
system instantly knows when products have been
incorrectly placed or are missing, thereby preventing
out-of-stock situations. The Smart Shelf also supports
quality assurance: it automatically recognizes when the
expiration date has been exceeded and informs the staff
accordingly.
The Possibilities
One day, the system could analyze how frequently and accurately the shelves are being filled. When stocks fall below a
critical level, the shelf would set off an alarm. An “early
warning agent” would monitor shelf stocks via their RFID
chips, and request additional stock before the last item disappears from the shelves. Smart Shelves could draw up
priority lists for restocking based on, e.g. availability in the
storeroom, value of the article, urgency of the order, or the
length of time the product has been out of stock. Customers
will never again be frustrated by empty shelves or incorrect
price tags. With a handheld RFID reader, it will also be possible
in the future to do inventory in real time, at the touch of a button.
Partner Services
Oracle Corporation was the first partner to develop and
introduce fully web-enabled corporate software, throughout its entire product line. All of the software and integration solutions employed in the Future Store are based on
the Oracle9i database platform. Moreover, Oracle supplies
the mobile business adapters, with which all the mobile
assistants used by employees of the Future Store are
equipped.
The Gillette Group developed the Smart Shelves, together
with OATSystems. Gillette razor blade packs in the Future
Store are fitted with RFID tags.
Kraft Foods is field-testing RFID tags in the Future Store to
help maintain the availability and freshness of its products on
the shelves.
Procter & Gamble is fitting RFID tags to its Pantene hair
care line in the Future Store. Each time a customer takes a
Pantene product from the Smart Shelf, an advertising
message is played on a nearby plasma screen.
OATSystems is a provider of high quality hardware and
software systems, specializing in transaction-based data
processing and RFID solutions. The Future Store uses the
company’s Senseware application. This integrated solution
makes it possible to manage and check inventories centrally
and in real time.
Service
that
Customers Appreciate
The METRO Group has already converted a
supermarket in Germany into a Future Store,
and customers are responding positively to
its services. A survey by the Boston Consulting
Group revealed the following results:
The number of customers has increased
considerably.
After the refurbishment, 30 percent more
customers shopped in the store.
Fifty-four percent of those questioned said
that they were “very satisfied” with the
store – 20 percent more than before.
The number of regular customers has
increased from 30 to 43 percent.
Sales have increased substantially.
30 31
© METRO AG 2003
A Large
Majority
has used
the Technology
Seventy-seven percent of customers, including many older people and
other customers who freely admit to being technologically challenged,
have already used the Future Store’s innovative technology, at least
once. Sixty-two percent have weighed fruit or vegetables on the Intelligent Scales – even 56 percent of customers over 60 have actually used
the scales. The Information Terminals are also very popular. Forty-eight
percent of customers have used them to obtain product information.
% of total customers
Used it at least once
77 %
62 %
48 %
28 %
24 %
Technology
use
PSA
Self Check-out
Source: g/d/p (telephone interviews); BCG study
32 33
© METRO AG 2003
Intelligent
Scales
Information
Terminal
Positive Assessment
of the Devices’
Benefits
Customers appreciate the added value this technology provides. The
“wine consultant”, which provides information, such as grape varieties
and wine-growing areas, was considered particularly helpful: 64 percent
of users surveyed said it was very useful. Customers ranked the Self
Check-out at second place – 53 percent of those who used it considered
it very useful. Particularly good news: those who use the new technology
also spend more money – they spend approximately 70 percent of their
demand in the Future Store.
Benefit
PSA
High
Self
Intelligent Information
Wine
Meat
Check-out
Scales
Terminal Consultant Consultant
36 %
45 %
38 %
37 %
53 %
64 %
Medium
45 %
44 %
55 %
42 %
34 %
27 %
Low
18 %
10 %
Source: g/d/p; BCG study
© METRO AG 2003
12 %
17 %
7%
7%
Experience
the Future
Now !
To read our customers’ minds – that’s what we are aiming for. In our Future Lab,
together with our METRO Group Future Store Initiative partners, we are testing
the technologies of tomorrow - today. This is where we create our visions for the
future of retailing. Dream along with us! Come and experience the shopping
paradise of the next generation!
Customization
Today, mass-produced products dominate the market. But don’t you wish you
could also buy products tailored to your specific needs? Whether cereal, hi-fi
equipment or clothing, we one day may be able to exclusively customize every
product to your personal taste – and deliver it exactly when you need it.
Mobility
Shop whenever and wherever you want. Perhaps, after a hard day’s work, you
would rather choose your new dress, or the ingredients for your barbecue from the
comfort of your sofa, rather than in the store. Or, one day, sales agents will be able
to visit you at home, with a selection of products to choose from – virtually, or in
person. You might even be able to order your favorite pizza while on a skiing
vacation in Aspen.
Virtuality
Just imagine you can feel the silk of your new dressing gown on your skin, or smell
the aroma of freshly ground Columbian coffee – sitting in front of your TV, or your
PC at home. This could be possible for you in the future.
Efficiency
New technologies also have benefits for us retailers: they enable us to work more
efficiently with our suppliers. The benefit of this to you, the customer, is that we can
fulfill your needs much faster. Our ultimate goal is to relieve our employees of timeconsuming administrative work, so that they can spend more time serving you.
34 35
© METRO AG 2003
“I want to have the
dress
for my next party tailor-made,
but I don’t want it to cost a fortune.”
“A vacation on an
exotic island is so romantic.
But I wish my grocery store could send
my
favorite type of bagel there for breakfast.”
”I wish I could put together my own
toppings for
© METRO AG 2003
my frozen pizzas.”
“I want to know how a
perfume smells,
even when I order it over the
Internet.”
“I want to place an order through my TV
for the
designer coat I just saw
Jennifer Aniston wearing on
‘Friends’.”
Par tners
of the Initiative
With its six store brands – Metro Cash & Carry, Real, Extra, Media
Markt/Saturn, Praktiker, and Kaufhof – the METRO Group is the
world’s fifth largest retail company. The group is located in more than
2,300 outlets in 28 countries, and employs over 235,000 people
worldwide. In 2002, the METRO Group posted net sales of
€ 51.5 billion .
Platinum Partners
IBM is the largest IT, strategy, and integration services company
in the world. It has been the market leader in POS systems for
20 years. The company has 325,000 employees and operates in
170 countries.
The Intel Corporation is one of the world’s major suppliers of
communication and networking products. In particular, Intel’s highperformance microprocessor is setting international standards.
SAP AG is the world’s leading provider of business software solutions. Today, more than 19,000 companies in over 120 countries
use SAP software.
36 37
© METRO AG 2003
Gold Partners
CISCO SYSTEMS COCA-COLA DHL SOLUTIONS
GILLETTE HENKEL HEWLETT-PACKARD
JOHNSON & JOHNSON KRAFT FOODS MICROSOFT
NESTLÉ ORACLE PHILIPS PIRONET NDH
PROCTER & GAMBLE SYMBOL TECHNOLOGIES
WINCOR NIXDORF
Silver Partners
ALGOTEC ALPHA TONTRÄGER AVERY DENNISON
BIZERBA BOSTON CONSULTING GROUP CHEP
CITTADINO EYCKELER & MALT FEIG ELECTRONIC
FUJITSU SIEMENS COMPUTERS HINTZPETER & PARTNER
INTERMEC KURT SALMON ASSOCIATES LIEBHERR
LOYALTY PARTNERS METTLER TOLEDO MULTIQ NCR
OAT SYSTEM ONLINE SOFTWARE SONOPRESS
WANZL WMS
As of December 2003
© METRO AG 2003
METRO Group
Metro-Strasse 1
40235 Duesseldorf
Germany
Phone: +49 (0)2 11.68 86-28 70
Fax: +49 (0)2 11.68 86-20 00
[email protected]
www.metrogroup.de
www.future-store.org