Top 10 Product Sectors

39,22%
6,98%
SOURCE: TGI BULGARIA
2008
2009
28,65%
bTV
BNT1
SOURCE: TV PLAN/TNS
1,13%
1,46%
2,44%
2,22%
PRO.BG
20%
15%
2008
2009
Insurance
7,17%
means of production
6,41%
detergents
1,80%
IT & GSM
1,14%
auto
0,93%
tv, radio, video, music
0,21%
Jobs
0,20%
traveling
0,14%
others
0,11%
education & knowledge
0,10%
SOURCE: GEMIUS
2010
Tourism
Immovables.
Construction. Repairs
Audio, video, music
instruments, photography
education and publishing
7,81%
entertainment
2007
Jobs
0%
I work - 54%
housewif e - 5%
on maternity leave - 3%
middle level manager
white collar - 16%
heavy physical work - 1%
light physical work - 2%
f oreman - 1%
other, not physical work mostly not in offi ce
(regularly travelling employee) - 1%
white collar worker - 30%
other, not physical
work mostly in offi ce - 3%
f reelancer, small businessman - 13%
Telecommunication
Drinks
Pharmaceuticals
Financial Services
Consumer Chemistry
2006
71,76
Mln. Euro
At least one f ortnightly magazine
24,84%
Rock or Heavy Metal
10%
Bulgarian Pop Music
Over 750
Euro
501-750
Euro
301-500
Euro
201-300
Euro
0%
10%
1,30%
40%
50%
60%
70%
80%
90%
Growth
63,30
54,78
37,81
42,97
10,00
Growth towards 2009
Internet + 11%
Out Of Home -5%
200,00
Radio -11%
100,00
0,00
2008
2009
2010
55 - 64
45 - 54
35 - 44
25 - 34
20 - 24
15 - 19
4,27%
4,21%
4,10%
Advertising in Cinema hall
Advertising At An Airport
23,00%
Advertising in Fitness hall
3,45%
4,78%
5,04%
Advertising in
Underground station
6,55%
29,98%
31,21%
0%
Advertising in the 6,36%
underground
7,77%
9,12%
7,51%
Advertising inside a taxi
4,04%
Vitosha
4,23%
Fresh
4,93%
4,88%
5%
5,99%
3,51%
Veronica
5,10%
6,71%
13,54%
65 - 69
5,42%
10%
5,58%
Advertising on Large Screens
in Malls/Trade Centres
6,07%
13,63%
8,26%
NJoy
2,50%
2,12%
Horizont
0%
7,21%
7,38%
4,71%
8,37%
7,42%
6,33%
15%
4,82%
Radio 1
9,38%
20%
4,72%
6,05%
Product Advertising
in Clubs orothers
5,38%
Advertising inside a bus
7,80%
25,94%
6,35%
Advertising outside a taxi
6,55%
9,15%
25%
3,96%
8,52%
7,86%
30%
3,88%
Small poster sites
on the street
4,67%
32,57%
4,63%
Large Advertisements
in Supermarket
5,29%
35%
38,28%
3,59%
40%
Bus Stop/Shelter Advertising
11,77%
2,76%
SOURCE: TGI BULGARIA
9,02%
2,61%
42,08%
3,05%
1,31%
45,89%
2,19%
1,42%
Advertising on the
outside of a bus
5,87%
3,73%
45%
0,53%
Large posters on boards at the
side of the road / on the side
3,40%
1,08%
1,79%
8,33%
Veselina
SOURCE: TGI BULGARIA
5,62%
FM +
10%
4,72%
5,69%
30%
Sofi a
Town less than 150,000
(Incl. Stara Zagora)
City over 150,000
4,53%
6,02%
8,08%
50%
20%
1,24%
FM +
17,33%
1,57%
50%
HOME
2007
SOURCE: TGI BULGARIA
0,00
Posters in Trading
Centre / Supermarket
Jurnal za zhenata
weekly mag.
EVA monthly
magazine
Grazia monthly
magazine
Dnevnik weekly
Programata
weekly magazine
Capital weekly
Standart daily
80,54
Press -11%
315,84
404,18
330,97
331,40
2007
2008
2009
2010
TV 0%
OUT
OF
100%
SOURCE: PIERO97
Romantika
Focus
The Voice
Hristo Botev
Magic FM
NRJ
City
Radio 1 Rock
Z Rock
Other stations
FM +
Vitosha
SOURCE: TGI BULGARIA
1,45%
1,54%
1,45%
1,64%
1,79%
1,75%
2,73%
3,41%
3,98%
4,01%
1,87%
6,49%
2,41%
BG Radio
70%
9,72%
Vitosha
6,33%
80%
3,29%
4,17%
6,42%
0,53%
3,15%
Darik
4,35%
2,63%
90%
60%
2,96%
5,86%
4,21%
6,54%
NJoy
3,31%
9,38%
2,46%
3,12%
7,13%
5,95%
8,23%
7,36%
4,87%
4,02%
8,76%
8,28%
100%
40%
Fresh
2010
Veronica
2009
0%
Radio 1
2008
10%
Horizont
2007
20%
6,14%
30%
11,44%
40%
Darik
50%
8,65%
60%
BG Radio
7,88%
70%
6,28%
4,38%
7,05%
42.85
44,18
80%
35,73
31,63
90%
15,00
0,00
Radio Audience by Residence, 2010
100%
5,00
30%
20,00
Radio Audience by Age, 2010
10,00
20%
Out of Home Advertising Seen
SOURCE: TV PLAN/TNS
SOURCE: TGI BULGARIA
Business
week
Review
Time
Newsweek
Slava
0,27% 0,21%
0,10% 0,10% 0,10% 0,07%
Folk Review
Tema
Nie Zhenite
Paraleli
Story
Auto Bild
0,50% 0,41%
High Club
Fresh
0%
25%
Veronica
20%
NJoy
15%
Radio 1
10%
4,19%
30,00
1%
Darik
5%
TV Yesterday
40,00
2%
2009
4,32%
50,00
3%
Note: 2010 TV Plan/TNS provides data for 9 radio stations only: FM+, Darik and
Vitosha - from January till March 2010. Horizont for all months without April, Z Rock and
NRJ from April to December, Vesselina, Radoi 1 and N-Joy for all months of the year.
20,00
Blyasak
4,41%
4%
0%
0,84%
Zhurnal za
zhenata
101-200
Euro
5%
Food
4,40%
6%
Pharmaceuticals
Hobbies, f ashion, sport
Radio Yesterday
60,00
5,55%
Tourism
5,66%
7%
2010
5,01%
70,00
5,04%
8%
Telecommunications
Real estates,
construction and repairs
At least one daily newspaper
Out Of Home Gross Ad Expenditures
7,02%
9%
Retail stores
1,58% 1,51%
1%
90,04
11,70%
Most Frequently Listened Radio Stations, 2010
Top 10 Rroduct Sectors in Radio
SOURCE: TGI BULGARIA
51 - 100
Euro
50 Euro
or less
Note: 2010 TV Plan/TNS provides data for 9 radio stations only: FM+, Darik and
Vitosha - from January till March 2010. Horizont for all months without April, Z Rock and
NRJ from April to December, Vesselina, Radoi 1 and N-Joy for all months of the year.
25,00
1%
0%
At least one weekly newspaper
Pop - Folk or Folklore Music
0%
N - JOY; 11,8%
Veselina
2%
89,72
37,81
42,85
16,56%
SOURCE: TV PLAN/TNS
20%
At least one weekly magazine
SOURCE: TGI BULGARIA
30%
Pop/boy and girl bands or
Chart / Mainstream well
known artists or dance
Jazz or Blues or Soul
BG Radio
0,68%
0,64%
0,73%
0,71%
0,73%
0,74%
0,80%
0,74%
50%
Horizont; 11,1%
35,00
1,72%
96,45
18,96
42,97
44,18
37,44%
25,10%
40%
Radio 1; 21,4%
30,00
2%
SOURCE: TGI BULGARIA
0%
3,42%
3%
3,22%
2,51%
2,22%
2,22%
2,16%
2,05%
1,71%
1,24%
1,20%
0,75%
0,74%
0,71%
0,68%
0,63%
0,61%
0,61%
0,59%
0,44%
0,38%
0,35%
0,33%
0,32%
0,32%
0,31%
1%
SOURCE: TGI BULGARIA
0,16%
Sega
0,19%
Dnevnik
0,20%
Duma
0,23%
Republika
0,29%
Pari
0,31%
Tema sport
0,31%
Pozvanete
0,33%
Utro
0,42%
Top sport
0,57%
0,52%
Monitor
Meridian mach
0,65%
2%
Marica Dnes
0,90%
0,88%
19 minuti
Novinar
Standart
7 dni sport
Trud
Telegraf
24 chasa
1%
0%
3%
3%
Struma
2%
7%
4%
1,97%
3%
4%
5%
1,23%
4%
8%
300,00
54,78
31,63
17,10
45,96%
At least one monthly magazine
7,24%
SOURCE: TV PLAN/TNS
Vitosha; 8,1%
40,00
4% 3,87%
6%
3,63%
5%
8,83%
9%
400,00
63,30
35,73
83,30%
60%
Veselina; 25,8%
45,00
5%
Weekend
Treta vazrast
Vestnik za
zhenata
Show
Shok
Evrof utbol
168 chasa
Sedmichen trud
Lechitel
Nie zhenite
Zhenski svyat
Capital
Vestnik za doma
Zdrave
Vsichko za
semeistvoto
Pensioneri
Avtopazar
Domashen lekar
Zhensko carstvo
Hubava zhena
Praktichna
domakinya
Computers
Zhena
Hoby Fermer
Vsichko za vseki
6,35%
6%
10%
5,47%
7%
6,93%
8%
500,00
9,87
86,59%
Gross Radio Advertising Expenditures
Weekly Magazines Audience, 2010
Weekly Newspapers Audience, 2010
-40,0%
2009
2010
Growth towards previous year
At least one weekly supplement
50,00
Daily Newspapers Audience, 2010
2009
2010
Market growth
-40,0%
600,00
SOURCE: VARIOUS
Darik; 7,5%
0,63%
MAXIM
2009
2010
Po - zdravi
2009
2010
0,3%
0,3%
0%
Avto zhurnal
0,4%
0,4%
Paralely
0,4%
0,4%
Beauty
Vsichko za
semeistvoto
Business
Week
P
6 FREE MAGAZINES
2008
Internet once a month or more
70%
1%
Playboy
Computer World
0,7%
0,7%
Auto Bild
Na kaf e
0,5%
1%
0,9%
0,8%
Tema
0,4%
0,4%
2%
NRJ; 6,6%
8 SPORT
6 NATIONAL WEEKLIES
2006
2007
Total Market, Mln. Euro
-20,0%
Cinema once a month or more
80%
Miscellaneous
Lov i ribolov
0,6%
0,0%
2%
FM +; 3,1%
AND GENERAL CONTENT
11 BUSINESS
2007
2008
Gross expenditures
-20,0%
0,0%
-13,9%
Outdoor Advertising
Seen in the past WEEK
90%
48 LIFESTYLE
43 WEEKLIES
300
-14,8%
Total Gross Advertising Expenditures
16,51
by media
Media Consumption
100%
Cars and motoring, gas
stations, spare parts,etc.
Audiovision, music
instruments, photography
Moda
Blyasak
1,0%
1,0%
1,2%
3%
1,1%
0,9%
1,0%
SOURCE: TV PLAN/TNS
Stroitelstvo
gradut
0,9%
One week
in Sofia
0,5%
0,7%
2,0%
1,4%
1,4%
1,01%
1,1%
3%
0,97%
Light
0,7%
Politika
Zhivot I zdrave
0,7%
0,7%
1,7%
4%
2,8%
1,10%
Sofiiski imoti
Story
3,0%
2,5%
Jurnal za
zhenata
0,8%
0,7%
2,5%
1,03%
Sedmichen trud
2,0%
1,13%
Banker
1,5%
Programata
4,1%
0,8%
0,8%
168 Chasa
1,0%
66 MONTHLY
Z - Rock; 4,5%
1 FREE NEWSPAPERS
Monthly Magazines Audience, 2010
1,11%
3,9%
0,5%
55 REGIONAL
16 NATIONAL DAILIES
5,71%
Elle
Zdraven
Zhurnal
Joy
Auto Motor
und Sport
Avtobazar
Domat dnes
i utre
Bon Appetite
Capital
0,0%
4,5%
14 WEEKLY
-2,6%
350
0,0%
20,0%
-27,3%
Radio Programmes by Listner’s Income, 2010
Gross Radio Advertising Expenditures
Market shares 2010
Horizont
Top Weekly Magazines by Drawn ad Budgets
20%
2009
2010
1,20%
4,0%
Jurnal za zhenata
1,73%
2,00%
1,14%
3,5%
18%
1,95%
2,00%
Eva
3,0%
16%
5,04%
Idealen dom
2,5%
1,89%
2,02%
1,29%
2,0%
Grazia Monthly
magazine
EVA monthly
magazine
Kosa i stil
1,5%
14%
2,42%
2,31%
Dnevnik weekly
1,3%
2009
2010
12%
2,78%
2,46%
1,59%
1,0%
Program ata weekly
magazine
1,6%
0,9%
0,9%
MAXIM
10%
4,12%
3,87%
Capital weekly
1,0%
8%
4,04%
4,77%
Standart daily
2,44%
0,5%
1,8%
1,31%
SOURCE: TV PLAN/TNS
0,7%
Joy
3,34%
Telegraph daily
1,2%
1,1%
Nash dom
4,21%
Computer
1,1%
Top Weekly Newspapers by Drawn Ad Budgets
0,0%
20 000
MAGAZINES
91 NATIONAL
59 DAILIES
2,34%
Playboy
2009
2010
2,0%
1,6%
1,4%
6%
18,30%
17,76%
Monitor daily
1,6%
1,5%
Amica
0,8%
0,8%
Sega
1,4%
Elle
0,8%
1,3%
Classa
1,7%
Cosmopolitan
2,0%
1,3%
Pari
1,9%
4%
24 Chasa/
Dneven trud dailies
1,99%
5,0%
2,5%
2,0%
2,0%
Manager
0,9%
1,4%
Novinar
2,0%
2%
Grazia
National
Geographic
Nash dom
5,7%
1,5%
1,8%
19 minutes
1,5%
Grazia
2,4%
2,3%
Dnevnik
1,0%
EVA
4,0%
4,8%
Standart
0,5%
20,0%
Kulinaren jurnal
18,0%
2,88%
16,0%
2,68%
14,0%
0%
Cosmopolitan
12,0%
Top 10 Publications by Drawn ad Budgets
Top Monthly Magazines by Ad Budgets
Zhenata dnes
3,3%
50,00
2010
SOURCE: TV PLAN/TNS
10,0%
35 000
10 000
Telegraph daily
2010
2009
Drinks
MEDIA
MARKET
400
40,0%
11%
59 000
28 000 25 000
25 000
Monitor daily
Pharmaceuticals
SOURCE: TV PLAN/TNS
8,0%
168,31
37%
mln. Euro
Miscellaneous
20,0%
23,5%
60,0%
195,49
189,80
150,00
55 000
Retail Outlets
40,0%
22,7%
80,0%
100,00
0,00% 2,00% 4,00% 6,00% 8,00% 10,00% 12,00% 14,00% 16,00% 18,00% 20,00%
18,3%
17,8%
Telegraph
200,00
7,81%
2009
6,0%
4,2%
2010
37,4%
Hobby.Fashion.Sport
56%
0,0%
24 Chasa/
Dneven trud
Monitor
242,31
Cars and motoring, gas
stations, spare parts,etc.
SOURCE: TV PLAN/TNS
2010
Cosmetics
newspapers
Top Daily Newspapers by Drawn ad Budgets
4,0%
2009
Veselina
2008
2,0%
2008
250,00
110 000
NEWSPAPERS
0,0%
2007
39,34
Telecommunication
60,0%
511,17
100,0%
269,06
45,88
Top 10 Publications By Advertising Budgets
Average Circulation 2010
160 000
2010
Total Net Advertising Budgets
53,62
Top 10 Product Sectors in Press
2009
Cars and motoring, gas
stations, spare parts.
502,14
80,0%
Mln. Euro
Food
525,26
100,0%
SOURCE: TV PLAN/TNS, PIERO97
20%
450
9,29%
15%
Cosmetics
Free postcards in
cinemas/pubs and
10%
0,00% 2,00% 4,00% 6,00% 8,00% 10,00% 12,00% 14,00% 16,00%
10,77%
5%
500
Call Boxes/Pay Phones
2009
Top 10 Product Sectors
INFLATION:
2010 - 4,5%
2009 - 0,6%
2008 - 8%
2007 - 12,5%
AREA:
110 910 sq. km
Currency: BGL
1 EUR = 1.95583 BGL
GDP 2010:
36 033 Mln. Euro
Mln Euro
BG
550
GROSS ADVERTISING
EXPENDITURES
PER CAPITA 2010:
69.6 Euro
11,51%
2010
POPULATION:
7 351 234 - Total
1 359 520 - Sofia
5 357 633 - Towns
1 993 601 - Villages
(NSI – April 2011)
Advertising on Fuel Station
Dispenser
Retail Outlets
600
616,18
SOURCE: TV PLAN/TNS, PIERO97
0
Financial Services
Hobby.Fashion.Sport
REL
68,65
2007
Burgas - 5%
SOURCE: PIERO97
Consumer Chemistry
24 Chasa/Dneven
trud dailies
0,00
Plovdiv - 7%
another living area with
over 100 000 citizens - 13%
SOURCE: TV PLAN/TNS
Pharmaceuticals
SOURCE: TV PLAN/TNS
20,00
Sofi a - 28%
living area between 20 000
and 99 999 citizens - 18%
650
Cars and motoring, gas
stations, spare parts
SOURCE: TV PLAN/TNS
40,00
30%
living area less than
4999 citizens - 8%
unskilled trained worker - 4%
011 D
44%
60,00
25%
Varna - 8%
unskilled worker - 1%
Financial Services
magazines
20%
top manager white collar - 6%
pupil, student, trainee 19%
Drinks
96,45
80,00
15%
I do not work - 22%
Telecommunication
Press Advertising
Expenditures Distribution
80,54
10%
living area between 5000
and 19 999 citizens - 13%
unemployed - 10%
Publishing
89,72
5%
Internet Surfers by Residence
Bulgarian Internet Users By Occupation
Net Annual Turnover
90,04
Transport
8,54%
real estate
3.15
Cosmetics
Miscellaneous
10,60%
mail
3.00
Holusehold supplies
14,56%
social network
2.51
Retail Outlets
30%
10,93%
Retail Outlets
100,00
25%
29,25%
Hobby.Fashion.Sport
120,00
Pharmaceuticals
Total Gross Advertising Expenditures
0%
Total Gross Press Advertising Expenditures
Hobby.Fashion.Sport
Cars and motoring,
gas stations, spare parts,etc.
Drinks
25%
20%
Data do not include Internet and Outdoor. Radio data cover 9 radio stations.
Planeta TV
BBT
Folklor TV
Super 7
AXN
RING.BG
Discovery Channel
Cartoon Network
bTV Cinema
TV Evropa
Fox Lif e
National
Geographic
Fox Crime
Diema Family
Diema 2
Disney Channel
10%
sport
portals, catalogues,
search
Lif estyles
Bulgarian Internet Users by Employment
TV 7
ED 2
bTV Comedy
5%
busines, fi nancial, law
2.17
2006
EAS
Diema
0,5%
SOURCE: TV PLAN/TNS
1,0%
15%
Site Categories by Drawn Ad Budgets
0%
21.8%
Nova TV
3,22%
9,71%
10,00%
10,14%
15,01%
1.67
A 201
T
A
1,5%
week
weekday
weekend
SOURCE: TV PLAN/TNS
2,0%
10%
Food
Diema
Diema Family
bTV ACTION (PRO.BG)
bTV COMEDY
Diema 2
FOXlif e
Planeta TV
bTV CINEMA
TV 7
TV Evropa
Disney Channel (JETIX)
FOXCRIME
National Geographic
Discovery Channel
RING.BG
AXN
Cartoon Network
Super 7
Folklor TV
BBT
FIESTA TV
DIVA Universal
Hallmark
Nova Sport
MM
2,5%
5%
Cosmetics
bTV
3,0%
75
70
65
60
55
50
45
40
35
30
25
20
15
10
5
0
Nova
BNT 1 (Channel 1)
Sm all town
1,07%
Financial Services
Telecommunications
Top 10 Product Sectors
TVs By Minutes per Viewer, Bulgaria, All 18 - 49, 2010
Big town
3,5%
1,92%
Top 10 Product Sectors
SOURCE: PIERO97
Sm all town
SOURCE: TV PLAN/TNS
Sofia
0,0%
2010
other - 9%
4,0%
2,88%
2,78%
Internet Users in Bulgaria, 2010
TV Audience by Residence Cable TVs, 2010
4,5%
Property
SOURCE: GEMIUS BULGARIA
Izgubeni Godini
Law&Order
Kalendar - 16:00
Cenata na Istinata
Na Kaf e
Carete na komediyata
Vip Dance
Kalendar - 23:00
[+04/10]
Na chetiri ochi
Zdravei Bulgaria
Sdelka ili ne
Goreshto
Ot mestoprestuplenieto
CSI
Temata na Nova
Big Brother
Doctor House
Stani bogat
Otechestven f ront
Kalendar - 19:00
Kalendar - At least
one emission
SOURCE: TGI BULGARIA
Monk
Desperate Housewives
Zona sport
Seizmograf
Kuhnyata na Zvezdev
Globusat
Bulgaria Tursi Talant
More ot lyubov
Novinite 12:00
Nay - smeshnite zhivotni
i hora na planetata
Stuklen dom
Dvama muze i polovina
bTV dokumentite
Drugata Bulgaria
SOURCE: PIERO97
9,98%
15,83%
16,82%
17,19%
17,59%
25,71%
22,77%
18,05%
13,76%
14,81%
15,24%
17,17%
16,25%
18,29%
21,18%
19,74%
21,43%
21,42%
21,43%
21,65%
21,46%
22,84%
21,87%
28,85%
26,37%
Perla
Listopad
Pulna Ludnica
Alaminut
2007
3,19%
Foods
SOURCE: TGI BULGARIA
Private Practice /FoxLif e/
Castle /FoxCrime/
Everybody Loves Raymond
/bTV Comedy/ [+10/10]
Will & Grace /FoxLif e/
Boston Legal /FoxLif e_FoxCrime/
The Listener /FoxCrime/
The King of Queens (bTV comedy)
Yes, Dear /FoxLif e/
The Job /bTV Comedy/
Numb3rs /FoxCrime/
Las Vegas /FoxCrime/
The Simpsons /Fox Lif e/
MM
NYPD Blue (Policeysko
Upravlenie NY) /FoxCrime/
Football: Bulgarian
Championship /PRO.BG/
Diagnosis Murder
(Diagnoza ubiistvo) /FoxCrime/
0,01
Grey's Anatomy /FoxLif e/
0,02
Big town
2,46%
3,43%
3,56%
3,65%
3,82%
3,83%
3,84%
4,17%
4,35%
5,13%
5,24%
5,33%
6,33%
4,75%
5%
0%
Dvama muze i polovina
/Fox Lif e_bTV Comedy/
Football: Champions League
/PRO.BG/
0,02
SOURCE: TV PLAN/TNS
0,03
Nova Sport
0,04
FIESTA TV
0,05
Sofia
10%
0,00%
DIVA Univarsal
(Hallmark)
0,08
BBT
0,09
Folklor TV
0,1
AXN
0,1
Super 7
0,11
National
Geographic
Discovery
Channel
FOXCRIME
0,14
Cartoon
Network
0,15
RING.BG
0,16
TV Evropa
0,18
Disney
Channel
0,27
bTV CINEMA
0,28
Planeta TV
0,28
FOXlife
TV 7
0,37
Diema 2
PRO.BG
0,41
bTV
COMEDY
BNT1
0,46
Diema Family
Nova
0,24
0,49
Diema
SOURCE: TV PLAN/TNS
2,44
0,44
0,7
0,6
0,5
0,4
0,3
0,2
0,1
0
5,25%
3,57%
Erotic
Share Prices / Share
dealing / Investments
0%
SOURCE: GEMIUS BULGARIA
RTG% - Cable TV's Bulgaria, All 4+, 2010, Week , 06:00h. - 01:00h.
bTV
15%
5,00%
5,57
1,22
20%
8,26%
10,00%
RTG% - National TV's, Bulgaria, All 4+, 2010, Week, 06:00h-01:00h
9,00
8,00
7,00
6,00
5,00
4,00
3,00
2,00
1,00
0,00
20,97%
15,00%
8,53%
Diema 2
TV Evropa
Fox Crime
Discovery Channel
FIESTA TV
9,85%
Disney Channel
bTV Cinema
RING.BG
Super 7
Nova Sport
14,81%
Diema
Planeta TV
Cartoon Network
Folklor TV
BBT
MM
5,49%
5,34%
Art / Galleries
25%
16,45%
Diema Family
bTV Comedy
Fox Life
National Geographic
AXN
DIVA Universal (Hallmark)
TV 7
21,65%
00:30 - 00:59
23:30 - 23:59
00:00 - 00:29
22:30 - 22:59
23:00 - 23:29
21:30 - 21:59
22:00 - 22:29
21:00 - 21:29
20:00 - 20:29
20:30 - 20:59
19:00 - 19:29
PRO.BG
20,00%
0,00
35%
30%
Desperate Housewives /FoxLif e/
BNT1
19:30 - 19:59
18:00 - 18:29
18:30 - 18:59
17:00 - 17:29
17:30 - 17:59
16:00 - 16:29
16:30 - 16:59
15:00 - 15:29
15:30 - 15:59
14:00 - 14:29
14:30 - 14:59
13:00 - 13:29
13:30 - 13:59
12:00 - 12:29
12:30 - 12:59
Nova
25,00%
Formula1/TV 7/
bTV
11:30 - 11:59
10:30 - 10:59
11:00 - 11:29
09:30 - 09:59
10:00 - 10:29
08:30 - 08:59
09:00 - 09:29
08:00 - 08:29
07:00 - 07:29
07:30 - 07:59
06:00 - 06:29
06:30 - 06:59
0,00
7,17%
5,96%
SOURCE: PIERO97
Other Most Viewed Programs 2010
06:00 - 06:29
06:30 - 06:59
07:00 - 07:29
07:30 - 07:59
08:00 - 08:29
08:30 - 08:59
09:00 - 09:29
09:30 - 09:59
10:00 - 10:29
10:30 - 10:59
11:00 - 11:29
11:30 - 11:59
12:00 - 12:29
12:30 - 12:59
13:00 - 13:29
13:30 - 13:59
14:00 - 14:29
14:30 - 14:59
15:00 - 15:29
15:30 - 15:59
16:00 - 16:29
16:30 - 16:59
17:00 - 17:29
17:30 - 17:59
18:00 - 18:29
18:30 - 18:59
19:00 - 19:29
19:30 - 19:59
20:00 - 20:29
20:30 - 20:59
21:00 - 21:29
21:30 - 21:59
22:00 - 22:29
22:30 - 22:59
23:00 - 23:29
23:30 - 23:59
00:00 - 00:29
00:30 - 00:59
0
2,00
TV Audience by Residence National TVs, 2010
40%
0,4
8,04%
7,93%
SOURCE: GEMIUS BULGARIA
Elite
0,8
5,00
4,00
41.6%
V nedelya Darzost i
s...
krasota
Health
Motoring
Cinema Listings / Event Guides
39.7%
Otkrito
9,77%
33%
1,2
10,00
Burzo,
Treto Zhenite s
lesno, poluvreme Marta
vkusno
Vachkova
Weather Forecasts
Magazines
28.4%
Minuta e Panorama Denyat
mnogo
Zapochva
13,03%
15,00
Po sveta
i u nas
18,39%
0%
9,86%
news
38,03%
Weekly Ratings Of The Cable TVs In Bulgaria, All 18 - 49, 2010
SOURCE: TGI BULGARIA
5%
Tazi sutrin
6,61%
bTV reporterite
7,36%
Shouto na Slavi
7,56%
Gospodari na ef ira
8,84%
36,16%
8,97%
Novinite - 22:00
0%
9,88%
Other
On - Line Directories
6,00
0%
11,95%
10%
20,00
8,00
10%
Sport
Employment Opportunities
A particular television
channel or programme
Business Inf ormation
10,00
15%
21,17%
15,16%
Travel / Holiday
12,00
5%
Novinite - 19:00
11,97%
14,00
20%
10%
13,94%
16,00
25%
20%
Komicite
15%
Weekly Ratings Of The National TVs In Bulgaria, All 18 - 49, 2010
26,68%
18,57%
17,44%
25,00
30%
28,94%
32,01%
30%
20%
18,00
35%
31,13%
38,88%
40%
40%
38,38%
45,89%
45%
40,00%
25%
Channel 1 Most Viewed Programs 2010
24,42%
50%
49,56%
60%
Music / MP3
Newspapers / News
20,00
Nova TV Most Viewed Programs 2010
btv Most Viewed Programs 2010
Most Visited Site Categories According to TGI Bulgaria
Total Gross Internet Advertising expenditures
SOURCE: TGI BULGARIA
AXN 0,1%
18,96
bTV 44%
17,10
bTV
40,5%
16,51
Nova TV
23,6%
9,87
SOURCE: TV PLAN/TNS
TV 7
Cartoon
Network
National
Geographic
Planeta TV
Diema 2
TV Evropa
BNT1
2010
bTV
Cinema
Diema
Family
2009
Fox Lif e
2008
Diema
2007
0%
bTV
Comedy
0,00
4,3%
3,7%
3,8%
3,6%
3,4%
3,4%
4,4%
3,2%
0,1%
3,1%
2,1%
2,5%
2,2%
2,4%
2,2%
2,0%
1,0%
1,9%
2,3%
1,8%
3,8%
1,5%
0,4%
1,3%
0,9%
1,2%
50,00
5%
bTV
100,00
10%
PRO.BG
SOURCE: TV PLAN/TNS
150,00
mln. Euro
PRO.BG 3,7%
15%
18,30%
200,00
SOURCE: TV PLAN/TNS
bTV Comedy 3,6%
20%
Nova TV
released
250,00
Diema 2 2%
bTV Comedy 2%
TV 7 1%
Planeta TV 1%
TV Evropa 1%
bTV Cinema 1%
Fox Life 1%
Cartoon Network 1%
Fox Crime 1%
N. Geographic 1%
RING.BG1%
Super 7 1%
Folklor TV 1%
Discovery Channel 1%
National Geographic
1,2%
11,72%
25%
Disney Channel 2%
20,01%
331,40
Diema 3,4%
20,46%
330,97
315,84
24,5%
23,6%
300,00
30%
20,50%
350,00
PRO.BG 3%
12,78%
35%
Nova17%
TV 7 1,5%
Cartoon Network
1,3%
Fox Life 3,2%
20,99%
404,18
2009
2010
Diema 3%
13,00%
40%
400,00
bTV Cinema 3,1%
internet
Diema Family 4%
BNT1 11%
Planeta TV
1,8%
SOURCE: TV PLAN/TNS
450,00
TV Evropa Diema 2
2,0%
1,9%
BNT1 2,4%
Diema Family 2,5%
13,74%
45%
TVs by Drawn Ad Budgets - Market Shares, 2010
TVs by Drawn Ad Budgets
41,4%
40,5%
BULGARIAN
Total Gross TV Advertising Expenditures
Audience Shares, Weekly