EXFO solutions ensure VoLTE QoE

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EXFO solutions ensure VoLTE QoE
MWC15 Daily DAY1.qxp_DAY1 01/03/2015 18:07 Page 1
OFFICIAL NEWSPAPER OF MOBILE WORLD CONGRESS 2015
BROUGHT TO YOU BY:
IN THIS ISSUE
ANALYSIS: 4G
GSMA INTELLIGENCE CLAIMS THERE WERE HALF A BILLION 4G-LTE
CONNECTIONS ACROSS 350 NETWORKS WORLDWIDE IN 2014.
PAGE 36
ANALYSIS: SMARTPHONES
FROM FEATURE PHONES TO SMARTPHONES, GSMA INTELLIGENCE
TRACKS THE ROAD AHEAD. PAGE 38
MOBILE WORLD CONGRESS SHANGHAI FEATURE
JOSEPH WARING PREVIEWS THE GSMA’S BIG JULY SHOW
TARGETING THE WORLD’S LARGEST MOBILE MARKET. PAGE 58
D AY O N E • M O N D AY 2 N D M A R C H
Samsung
unveils Galaxy
S6 smartphones
and Samsung Pay
By Steve Costello
amsung unveiled its latest
flagship devices at an event
here in Barcelona last night,
with its Galaxy S6 joined by Galaxy
S6 edge – a smartphone with a
curved display on both sides.
The “dual flagship” approach
follows September’s unveiling of the
vendor’s Note 4 and Note Edge
phablets, the latter of which features
a curved screen on one side.
While remaining the dominant
player in the Android space,
Samsung did not have an easy ride
in 2014 – something the company
S
acknowledged in a statement.
“By listening to our customers,
and learning from both our success
and mis-steps, we continuously
push forward new technologies and
ideas,” said JK Shin, CEO and head
of the IT & Mobile Communications
division at the company.
Among the features the company
highlighted were “premium device
aesthetics”, as the company looks
to defend its position in the highend segment against the everstrong Apple and its iPhone line.
Following well-documented news
that
Samsung
had
dropped
Qualcomm as a supplier of
processors for the flagship devices in
favour of its own silicon, the company
said the S6 line features “the world’s
first 14nm mobile processor with 64bit platform, new LPDDR4 memory
system and UFS 2.0 flash memory”,
providing higher performance and
enhanced memory speed with lower
power consumption.
The smartphones are also built
on an upgraded version of
Samsung’s KNOX secure mobile
platform, “offering defence-grade
features for real-time protection
from potential malicious attacks”.
Both devices feature a 5.1-inch
quad-HD (2560x1440) screen, 16MP
main and 5MP front-facing cameras,
and come with 32GB, 64GB and
128GB storage options. Also
Mobile
Connect,
Embedded
SIM
initiatives
gain
momentum
By Ken Wieland
SMA-led projects on mobile
identity and embedded SIM
specifications for machineto-machine (M2M) devices are
gaining widespread industry support.
Since the launch of GSMA’s
Mobile Connect at last year’s Mobile
World Congress, the industry
G
association reported that 17 mobile
network operators have launched
the service in 13 countries.
Mobile Connect enables customers
via their mobile phones to create and
manage a universal identity, enabling
secure authentication. This then
allows customers to access safely a
wide variety of digital services – such
as e-commerce, banking, health,
digital entertainment and egovernment portals.
“Mobile Connect is designed to
simplify consumers’ lives by offering
a single, trusted, mobile phonebased authentication solution that
addresses the vulnerability of online
passwords, while also respecting
online privacy,” said Anne Bouverot,
the GSMA’s director general.
Cont. on P3 f
MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
supported are both WPC- and PMAcertified wireless charging technology.
Also announced was the anticipated
Samsung Pay service, to rival Apple
Pay, which was unveiled by the
iPhone-maker late last year.
Set for launch in the US during the
second half of 2015, the company
said that it will be “compatible with
more locations than any competing
offering in a single application.”
Following Samsung’s recent
acquisition of LoopPay, the service
will support Magnetic Secure
Transmission (MST) technology as
well as the NFC technology
supported by Apple Pay.
This, Samsung said, will make it
“device, merchant and card issuer
agnostic”.
Mozilla teams
with operators
on new Firefox
device range
By Richard Handford
ozilla has lined up with
leading operators KDDI,
LG U+, Telefonica and
Verizon Wireless on what it’s
billing as a new category of
Firefox OS phones, with a planned
launch date of 2016.
Cont. on P3 f
M
ADVERTISEMENT
EXFO solutions
ensure VoLTE QoE
E
XFO recently launched a complete set of end-to-end solutions
to help service providers deliver
VoLTE at all network lifecycle phases.
Among these solutions, EXFO’s new
Open Analytics Platform will unleash
VoLTE’s true potential by leveraging
the company’s expertise in measuring,
correlating and understanding test data.
This solution will allow unprecedented
drilldown visibility into network service
delivery for a high quality of experience.
EXFO will also enable NEMs and
operators to recreate massive traffic
patterns of millions of subscribers
thanks to its enhanced lab testing offer.
Germain Lamonde, EXFO Founder and CEO.
Visit Booth 6K36 | Hall 6 to
explore EXFO’s solutions first-hand.
EXFO is the No.2 global supplier
of deployment test tools in the
telecom industry.
Monday 2nd March
PAGE 1
MWC15 Daily DAY1.qxp_DAY1 01/03/2015 18:07 Page 2
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MWC15 Daily DAY1.qxp_DAY1 01/03/2015 18:08 Page 3
NEWS
HTC aims high with
latest One flagship;
pushes into
wearables
By Steve Costello
NEWS IN BRIEF...
Peel expands into
'smart home'
control
ecovering vendor HTC
debuted its latest flagship
device, One M9, as it looks
to grab some of the smartphone
limelight from Android market
leader Samsung and its Galaxy S6.
With both devices set to reach
the market in coming weeks,
alongside a raft of other new
devices unveiled here at Mobile
World Congress, competition
among vendors will be fierce.
In terms of design, the product
follows an evolution path from the
original One M7 smartphone, which
was announced in 2013, through
last year’s One M8.
This time out the finish has a
subtle two-tone colour element.
“We’ve taken inspiration from
jewellery sectors, for example
luxury watches,” Graham Wheeler,
director of commercialisation
product management at HTC, told
Mobile World Daily.
Options available will be dualtone silver and rose gold, singletone gunmetal grey, single-tone
gold and dual-tone gold and pink.
One M9 features a number of
enhancements around the key use
cases – pictures and video, and sound.
In the former category, HTC has
shifted away from its not universally
popular “ultrapixel” technology in
the main camera to a more
traditional 20MP camera.
But ultrapixels live on in the
front-facing camera, which is more
likely to be used for arms-length
selfies and low-light indoor shots.
“We’ve looked at how people are
using cameras, and how tastes are
changing in terms of what people
are doing with their mobile
photography,” Wheeler said.
New on the audio front is Dolby
sound processing for both the
integrated speakers and headphones.
The device has a 5-inch full-HD
display, compared with quad-HD
on Samsung’s Galaxy S6 line.
In terms of software, the device
runs a new version of HTC’s Sense
user interface, Sense 7, which has a
focus on user customisation and
personalisation.
HTC also announced its first
wearable product, although at the
moment it is focused on the US
market, following a partnership
announced earlier this year with
sportswear company Under Armour.
The wearable, called HTC Grip
(pictured), is said to offer more
accurate tracking, for example
using GPS for outdoor walks rather
than
the
more
traditional
pedometer (which is still supported
for indoor use). It can also be
connected to other devices such as
heart-rate and cadence monitors
and via Blueooth LE.
HTC Grip works with any recent
iOS or Android device.
Details of an international launch
were not revealed, although Wheeler
hinted that this is likely to take place
in line with the US-focused
sportswear company’s plans.
“It’s a strategic, longer-term
partnership,” he said.
j MOBILE CONNECT Cont. from P1
The mobile identity service has
been launched in Bangladesh (Robi,
part of the Axiata Group), China
(China Mobile and China Unicom),
Indonesia (Indosat, member of
Ooredoo Group, plus Telkomsel and
XL Axiata), Malaysia (DiGi, part of
Telenor Group) and Sri Lanka
(Dialog Axiata and Mobitel).
Etisalat Group has enabled Mobile
Connect in eight markets, including
Benin, Cote D’Ivoire, Egypt, Gabon,
Niger, Nigeria, Togo and Tanzania.
Mobile Connect launches and
beta trials are to follow this year,
stretching across all major
geographical regions.
The GSMA Embedded SIM
Specification for remote over-the-air
provisioning of machine-to-machine
(M2M) devices is also gaining
ground, promising to accelerate the
Internet of Things market.
The
industry
association
announced that operator members
of the Global M2M Association
(GMA) and the M2M World
Alliance will deploy services using
the GSMA specification
GMA counts Bell Canada,
Deutsche
Telekom,
Orange,
SoftBank, Telecom Italia and
TeliaSonera among its operator
members, while M2M World
Alliance comprises Etisalat, KPN,
NTT DOCOMO, Rogers, Singtel,
Telefonica,
Telstra,
Telenor
Connexion and VimpelCom.
America Movil, China Mobile, KDDI
and Tele2 also have plans to launch
services based on the specification.
“The number of leading network
operators who have launched or
committed to deploy services
based on the GSMA Embedded
SIM Specification is now more than
20 worldwide,” said Alex Sinclair,
GSMA’s chief technology officer.
“The backing of these leading M2M
alliances further demonstrates that
the industry is firmly united behind
this common and truly global
standard, an important factor that
will drive the market to scale going
forward.”
j MOZILLA Cont. from P1
The devices will come in various
form factors – flips, sliders and
slates – that attempt to balance
basic phone requirements with
more advanced features such as a
smartphone,
including
apps,
content, maps, camera, video, LTE,
VoLTE, email and web browsing.
Meanwhile Orange is to launch a
3G smartphone using current Firefox
in 13 of its African and Middle
Eastern markets in Q2, 2015. The
operator is promising an aggressive
pricing of its Klif offer starting at
under $40 (including voice, data and
text), that will take the mobile internet
to those previously unaddressed.
The Orange Klif, which is
manufactured by Alcatel One
Touch, offers connectivity speeds
up to 21 Mb/s and is dual SIM. It
also sports a 2MP camera and a
micro-SD slot. But the focus of the
device is its web browsing
capability, the central pitch of the
Orange offer.
The Orange Klif is also the first
Firefox OS phone powered by a
MediaTek processor.
“By leveraging Firefox OS and
the power of the Web, we are reimagining and providing a modern
platform for entry-level phones,”
said Li Gong, president of Mozilla.
“We’re excited to work with
operator partners like KDDI, LG
U+, Telefonica and Verizon
Wireless to reach new audiences in
both emerging and developed
markets and offer customers
differentiated services,” he added.
The reference to developed, as
well as emerging, markets is
interesting, as is the inclusion of US
giant Verizon Wireless in the new
initiative.
“Verizon aims to deliver
innovative new products to its
customers, and this initiative is
about creating a modern, simple
and smart platform for basic
phones,” said Rosemary McNally,
vice president, device technology
at Verizon.
Following today’s announcements,
Firefox OS will be available from
operators in more than 40 markets
over the next 12 months on a total of
17 smartphones.
R
Huawei details wearables ambitions
By Steve Costello
s its rival vendors used their
pre-Mobile World Congress
press conferences to unveil
their latest high-end smartphones,
Huawei instead chose to focus on
wearables, including its move into
the smartwatch space.
After unveiling the Huawei Watch
(pictured), Richard Yu, CEO of Huawei’s
consumer business group, initially
focused on the design of the device,
noting that rival products are “more like
gadgets, not like classical watches”.
The Android Wear powered
device has a round sapphire glass
A
MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
screen with the executive stating
that the 286 pixels-per-inch display
oustrips rivals such as Motorola’s
Moto 360 (205 ppi) and LG’s G
Watch R (247 pixels per inch).
It also includes 6-axis motion
sensor and heart-rate monitor.
But the device, which will be
available in gold, silver and black,
will not launch commercially until
“the middle of this year” – and no
pricing guideline was given.
Also showcased at the event was
an update to the Talkband B1
combination wristband/Bluetooth
headset unveiled by Huawei here
last year – which the company said
The Internet of Things (IoT) is
set to become one of the key
trends of Mobile World
Congress, with Alibababacked Peel set to play a
prominent role at this year's
event. Peel's remote control
app now supports an
increased number of devices
including smart home
electronic devices like smart
thermostats, lighting and air
conditioners.
Finnish firm
promises 'lock and
key' solution for
M2M
Finland-based Tosibox has
unveiled an encryption tool
that lets machine-to-machine
(M2M) network users access
their devices remotely with
increased levels of security,
as IoT emerges as one of the
key trends for network
operators to negotiate. The
"lock and key" solution lets
users interact with remote
equipment and robots in
industrial and manufacturing
plants, according to Tero
Lepistö, Tosibox, CEO.
Real-time network
performance gets
a boost
Network analytics firm JDSU
has unveiled its latest
performance assessment
tools to help mobile
operators better troubleshoot
issues on their networks.
JDSU's updated offering
includes its real-time
ethernet network
performance tool that lets
operators monitor "livetraffic", as opposed to
"synthetic traffic", as well as
its video service assurance
tool, which enables end-toend performance of video
traffic from its source to a
user's device.
generates “much higher” customer
usage to other smartbands.
Talkband B2 has been slimmeddown and offers a “more business
like professional design”. Available
with black, white (both €169) and
gold (€199) finishes, it is due to be
available by the end of April 2015.
And Huawei also showcased its
Talkband N1 headset. In addition to
offering voice call features, it has
4GB of embedded storage good for
1,000 songs.
The design also means the
earbuds can be transformed into a
“fashionable necklace accessory”.
Priced at €119, availability is
scheduled for May 2015.
Monday 2nd March
PAGE 3
MWC15 Daily DAY1.qxp_DAY1 01/03/2015 17:08 Page 4
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MWC15 Daily DAY1.qxp_DAY1 01/03/2015 17:09 Page 5
VISIT STAND 3D10 HALL 3
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KEYNOTES FOCUSED ON BUSINESS MOBILITY
Keynote sessions are op
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11:00 - 11:25
Explore the Latest Innovations from AirWatch
11:30 - 11:55
Android for Work, Making Anyplace Y
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12:00 - 12:25
CCS In
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12:30 - 12:55
Merck KGaA Presents EMM Lifecycle Management Keys to Success
13:00 - 13:25
Welcome to the Connected World presented by Capgemini
14:00 - 14:25
EMM: Enabling Business Innovation featuring CNH, Crossrail, Hilti, Government of Salzburg & Sodexo
14:30 - 14:55
Mondelez International wins with AirWatch and HP
15:00 - 15:25
Securing a World Connected featuring Ovum, AirPatrol, Jasper & Xivley
15:30 - 15:55
Explore the Latest Innovations from AirWatch
16:00 - 16:25
Powerred by Mobility: Edison's Mobile Revolution
16:30 - 16:55
IDC Presents Enterprise Mobility in Europe: Achieving Greater Levels of Maturity
17:00 - 17:25
Enterprise Applications from Development to Deployment featuring Crittercism, EyeVerify & Veracode
17:30 - 17:55
Road Warrior: The Samsung Advantage presented by Samsung
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MWC15 Daily DAY1.qxp_DAY1 01/03/2015 18:09 Page 6
NEWS
NEWS IN BRIEF...
Carrier Wi-Fi
heading for
backhaul
bottleneck in 2019
The number of carrier-grade
Wi-Fi hotspots will exceed 31
million by 2019, says a report
carried out by Real Wireless
on behalf of Bluwan.
However, the study also notes
that the rising densification
demands a fresh approach to
overcoming backhaul
limitations and preserving
network quality of experience.
Data usage highest
in residential and
industrial locations
A new report from JDSU
examining the geographical
distribution of mobile data use
found that half of mobile data
is being consumed by just 0.35
per cent of the geographical
area covered by the network.
Nearly three quarters (73 per
cent) of the data being
consumed in the most
extreme data consumption
hotspots is in residential and
industrial zones.
WeDo unveils RAID
Telecom
WeDo Technologies unveiled
its new RAID Telecom software
as part of the re-defined RAID
Enterprise Business
Assurance (EBA) family. The
new software is designed to
enable operators to track
relationships, identify issues to
reduce wasteful spending and
improve the bottom line.
Spirent enables
verification of
cellular to Wi-Fi
handovers
Spirent Communications is
helping mobile operators to
validate the experience of
subscribers as they move
between mobile networks,
carrier Wi-Fi hotspots and
private wireless networks.
Spirent Landslide tests the
performance and scalability
of the Wi-Fi access point, WiFi offload gateway and the
mobile core network.
TDC chooses
TEOCO to improve
network
performance
TDC has picked TEOCO’s
performance management
tool, Optima, to improve the
performance of its mobile
network in Denmark. The
Danish operator will use the
tool to reduce the cost of
managing the mobile network
while benefiting from new
features and functionalities.
PAGE 6
Nokia Networks promises ZTE’s Grand
end to poor click-throughs S3 uses eye
biometrics
to eliminate
passwords
By Paul Rasmussen
okia Networks claims its
new predictive marketing
software will bring an end to
the low uptake of marketing offers
sent to consumer handsets. The
company says operators adopting
its new technology could see
campaign click-through rates rise
from today’s 4 per cent to around
25 per cent.
The infrastructure vendor has
been conducting a trial of its newly
announced predictive marketing
software for some months with a
large US-based operator and is
basing its click-through improvement
rates on real usage data.
“This new software is a
combination of data analytics about
user behaviour together with what’s
happening in the mobile operator’s
network, such as the user’s location,
what device they’re using, etc.,” Phil
Twist, Nokia Networks VP of
portfolio marketing, told Mobile
World Daily.
“Putting user behaviour and
network data together enables the
operator to make personalised and
completely relevant offers to the
end user closely associated with
what they’re trying to do.”
Another highpoint of
its
predictive marketing product is that
its cloud based offering allows the
N
By Joseph Waring
C
operator to put together an offer in
a few hours, claims Twist (pictured).
“But the key message is it’s
opening up a channel to customers
using information known to the
operator in a manner that hasn’t
been done before. It’s an opportunity
for a new source of revenue using
network and customer data. It’ll also
move the operator’s business model
away from being a highly efficient
connectivity provider into gaining
new sources of revenue and
enabling better co-operation with
OTT providers.”
The company confirmed that its
predictive marketing product
should become available in the
second half of this year.
Ericsson CEO determined to push
ahead with transformation plan
By Paul Rasmussen
ricsson CEO, Hans Vestberg
(pictured), is unwavering in
his view that Ericsson must
continue
with
its
10-year
transformation to stay relevant to
the industry.
“It’s a massive transformation for
the company. We could stay where
we’re dominant, but my job is to
ensure that Ericsson is relevant in
the long-term, not just for the next
two quarters.”
Vestberg told Mobile World Daily
that the company is only making
acquisitions in sectors where it’s not
the number one player today. “It’s a
high-risk approach and we’re
betting on new areas which, of
course, require fresh investment to
become the number one. And the
competition in these new business
sectors is very different from where
we started from five years ago.”
As evidence of this change,
Vestberg pointed to Ericsson’s 2014
revenue where hardware sales
contributed 35 per cent of the total,
with software making up the rest.
“And that’s on a $35 billion
business. We’re a totally different
company from what we were 10
years ago.”
E
Monday 2nd March
hinese
equipment
and
handset supplier ZTE has
released a new Grand series
flagship smartphone that uses eye
biometric authentication to unlock
the device, eliminating the need for
passwords.
Incorporating Eyeprint ID from
EyeVerify, ZTE said its Grand S3
offers an enhanced level of security
and is one of the first smartphones
in the world to support Eyeprint ID.
Rather than scan the iris or retina,
it works by imaging and then
matching the pattern of the blood
vessels in the whites of a user’s eyes
for highly accurate and fast identity
verification. Using a device’s frontfacing camera, it takes just 800
milliseconds for authentication,
EyeVerify said.
“We are delighted to partner with
EyeVerify to bring Eyeprint ID to the
Grand S3,” said Adam Zeng
Xuezhong, CEO of ZTE Mobile
Devices. He said Eyeprint ID will soon
be integrated with its mobile payment
option and other applications.
The 4G model has a 5.5-inch
screen and is 9.8mm thick. It
features a 2.5GHz quad-core chipset
Alcatel OneTouch aims to
become top 3 handset player
By Joanne Taaffe
The CEO is expecting these new
software-based ventures - IP,
OSS/BSS, services/integration and
the cloud - not only to gain a marketleading position, but to excel
financially. “In the last eight quarters
we’ve seen improvement in our
overall profit margins because these
new investment areas are starting to
generate improved revenues.”
“We believe that the worldwide
infrastructure market will grow at
between 3 per cent and 5 per cent
annually. The new investment areas
will grow at 10 per cent, or more.”
However, Vestberg indicated a
level of concern with revamping
the world’s largest infrastructure
supplier. “The speed of our
transformation is the greatest risk.
Too slow will mean we miss out on
new investment opportunities; too
fast and we risk damaging our areas
of strength. The allocation of
capital across our businesses is the
biggest challenge I have today.”
and runs on Android 4.4.
Prior to its debut at Mobile World
Congress, the Grand S3 was
released in China on 17 January. It
is available online in China for
CNY2,999 ($487).
ZTE is also showcasing its Star 2,
which features voice-activated
controls; its Blade S6, which has
‘Smart Sense’ gesture controls and
was released in Hong Kong in late
January; as well as the Spro 2, a
smart projector with a touchscreen
Android OS that was announced at
CES in January.
The company will release the
Star2 on 12 March at CeBIT in
Germany. The Blade S6 will launch
via its channel partners in Germany,
Spain, and France at the end of the
month. This follows recent online
launches via AliExpress globally, as
well as via eBay and Amazon for the
UK, Germany, France, Italy and
Spain.
lcatel OneTouch is upping
production by approximately
30 per cent with the aim of
becoming one of the world’s three
largest handset manufacturers.
Part of China’s TCL group, the
company shipped 80 million units in
2014, which it claims makes it the
fourth-largest device manufacturer
globally. “Two or three years ago we
were number 11,” said William
Dowie, portfolio director, global
marketing and products center. In
2015 the company aims to
manufacture 110 million devices,
said Dowie.
Yet unlike competitors such as
Xiaomi, Alcatel OneTouch’s growth
has come from outside its home
base of China, where it has a market
share of below 10 per cent. “We’re
relatively small in the whole of AsiaPac,” said Dowie, who added that
Alcatel OneTouch is the Chinese
OEM that ships the most devices
outside its home market.
Instead Alcatel OneTouch so far
has focused on Latin America and
A
Eastern Europe, and now claims to
be the number two player in Russia.
It also has built up market share in
the US through carrier partnerships.
However, the company, which sells
mid-priced smartphones at below
$300 that come with high-end
features, needs to succeed in
Western Europe, where it is currently
weak. To this end it will open new ecommerce channels, aim to build
relationships with operators and
launch its latest Idol phone globally.
Yet the company recognises there
will be challenges in a market that is
in flux. In the lower range of
smartphones “there will be a bloody
war on pricing,” said Dowie.
Meanwhile “the top-end of the
market is slowing down and we will
face more competition as people
step into the mid-range,” said Dowie.
“But we still see growth in the $200
to $300 range,” he added. And to
prevent price erosion it is counting on
features such as front-end speakers
with a hi-fi chip from Clarion and a
reversible screen which features on
the IDOL 3 phone it unveiled at
Mobile World Congress.
MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
MWC15 Daily DAY1.qxp_DAY1 01/03/2015 17:10 Page 7
TATA COMMUNICATIONS
| QUALITY OF EXPERIENCE
Tim Sherwood,
Vice President, Mobile Market Development and Strategy
Achieving the Promise
of Truly Global Mobility
Delivering a ubiquitous global mobile experience
Mobile communications is a global
phenomenon. However, the customer
experience, when moving between
countries, is far from desirable. This
lack of consistency is a barrier to
mobile communications reaching its
full potential. Mobile network
operators
(MNOs),
enterprises,
content providers or over-the-top
(OTT) players that can give their
customers
the
same
positive
experience, wherever they are, have
an advantage and will shape the
future of the mobile market.
lthough mobile adoption has gone
global in the last few years, mobile
services continue to be restricted by
cost, quality and connectivity issues. User
uncertainty and lack of confidence, when
moving from the home network to a visited
network, tells us exactly where we are as an
industry.
The
adoption
of
mobile
communications is a global phenomenon but
mobile services remain localized and restricted.
A
FRICTION-FREE, CROSS BORDER
COMMUNICATIONS
While the internet has enabled frictionless,
cross-border communications for about 20
years, mobile is still evolving as a global
broadband access technology. If we think
about how development and innovation
would have been limited if each country had
multiple closed internets, we can then begin
to imagine the potential of mobile on a truly
global scale.
An inconsistent user experience drives
customers to seek alternate ways to access
mobile data when they roam. The challenge is
to win back and retain customers by
delivering a consistent quality of service
across operator networks, while giving users
affordable access to voice and data services
wherever the customer might be. A
ubiquitous, cross-border mobile experience is
required to help minimize subscriber churn to
alternative roaming options. When this
happens the entire mobile ecosystem can
accelerate innovation, enabling content and
application providers to compete in new
markets, while giving customers the user
experience they require.
A CONSISTENT, UBIQUITOUS GLOBAL
MOBILE EXPERIENCE
The way roaming works today does not
necessarily support a dynamic future for
global mobility. So what does a consistent,
ubiquitous global mobile experience mean?
• For end users, it means a consistent
experience and quality similar to “at home”
regardless of location.
• For enterprises, content, and application
providers, it means the ability to reach and
engage mobile users globally with a
consistent user experience.
• For mobile operators, it extends their
virtual service border, helping to maintain
strong relationships with customers.
EXPANDING THE VIRTUAL SERVICE
BORDER
At present data roaming usage requires
backhaul of roaming traffic back to the
roamers’ home network, which is both
inefficient and expensive. MNOs can look at
ways to reduce costs, while bringing the
internet closer to the roamer wherever they
are. This is where ‘Regional Breakout’ can
help. While the concept of Local Breakout
(LBO) is relatively well understood, LBO
standards are still immature and setup is nontrivial. LBO data services are provided as
truly local, so normal home services,
including Blackberry access or access to
VPNs, are not possible.
By contrast a managed Regional Breakout
service delivers a much improved, “roam like
home” user experience at a lower cost. It
removes the backhaul overhead and
associated latency from existing roaming
arrangements. A managed regional breakout
approach also provides for multiple roaming
partner rollouts quickly and at low cost.
Regional Breakout encourages silent and
low spending roamers to use their devices on-
MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
net, while enabling MNOs to deliver the
home network experience, with value-added
services. It is an important element in
changing how the mobile market views global
service mobility.
PROACTIVELY MANAGING QUALITY
OF EXPERIENCE
To better manage the quality of subscriber
roaming experience, MNOs need to ensure
service availability by proactively managing
their network and accelerating trouble
resolution. This requires MNOs to monitor
signaling messages, which control roaming
traffic, to ensure that roaming users are
correctly registered and that the user
experience is being delivered seamlessly.
Existing monitoring and reporting tools
tend to be functionally limited and do not
present correlated views to help MNOs
quickly diagnose issues. Some tools provide
reporting functions only, while others may
focus solely on trouble shooting. Data
correlation between tools can be
cumbersome and inefficient.
A holistic view encompassing reporting,
troubleshooting and commercial optimization
is required. This calls for a real-time business
intelligence approach to roaming services.
This lets MNOs optimize the subscriber
roaming experience, minimize service
disruption by proactively monitoring network
health, and identify key trends to further drive
revenue growth and operational efficiencies.
ENABLING NEW ENTERPRISE
COMMERCIAL MODELS
The “always-on” nature of mobile makes it a
potentially significant driver for enterprise
brand engagement. When the mobile industry
looks beyond simply protecting existing
revenues, new business models enabling
enterprise services can emerge.
For example mobile messaging is a simple
and cost effective media that is increasingly
being used for a variety of targeted brand
engagement activities. Outbound marketing
text messages have up to 98% open rate and
45% response rate, according to a survey
quoted in www.marketingtechblog.com. For
enterprises to benefit from this medium, cooperation with a trusted messaging partner
is required to deliver successful and
consistent message termination, on a local
and global basis.
Mobile messaging lets MNOs provide a
route to enterprises for them to deliver a
range of value-added services including
targeted advertising, travel information, ecommerce security and more.
Mobile messaging is a mature technology,
being used in new ways. An emerging
commercial model is the concept of
sponsored data, where the cost of data usage
is charged to a sponsoring 3rd party.
Sponsored data could have widespread use
cases, ranging from enhanced expense
management for employee BYOD, improved
customer loyalty through promotional
programs, and a new way to embed customer
support / helpdesk features into a mobile
app. Sponsored data creates new revenue
streams for MNOs, while giving enterprise
brands a new differentiator, delivering ‘free’
services to their customers and partners.
PARTNERING TO MAKE IT HAPPEN
To realize the vision of truly borderless,
affordable and consistent mobility services,
the industry needs a structure that lets all
ecosystem players connect and collaborate to
reach users on a global basis. The fast and
efficient way to enable this collaborative
environment is through partnership with a
provider that already has the required
multiple relationships with other global
MNOs, together with experience in delivering
global applications, media and services.
For an MNO, approaching these
opportunities on a global scale can be
complex. But if they select a partner with a
global platform, they can easily and cost
effectively connect with other MNOs and
content providers to simplify and accelerate
time to market with low risk. It is a matter of
recognizing the opportunity and then finding
the right partner to make the ubiquitous
global mobile experience a reality.
Monday 2nd March
PAGE 7
MWC15 Daily DAY1.qxp_DAY1 01/03/2015 18:09 Page 8
NEWS
NEWS IN BRIEF...
D-Link launches
smart home in a
box
D-Link has announced the
latest addition to its mydlink
Home range, the Smart
Home HD Starter Kit,
designed to help
homeowners take a hands-on
approach to their security
systems. The kit combines
three of D-Link’s most
popular mydlink Home
products that are built to
easily talk with, and trigger,
one another.
Affirmed Networks
brings Sprint’s
Elfman on board
Affirmed Networks, a network
functions virtualisation (NFV)
solution provider, has
appointed Steve Elfman to its
board of directors. Elfman
retired from Sprint last year,
where he was president of
network operations and
wholesale, and will advise
Affirmed Networks on selling
to mobile operators.
Openwave
Mobility aims to
make data silos
easier to view
Openwave Mobility, which
provides software to manage
and monetise mobile data,
has released a subscriber
data federator (SDF) to act as
an interface between
operators’ data silos. The
SDF, which reads and writes
to existing data, aims to offer
a consolidated view of all
subscriber data.
WIT Software
releases enriched
calling app
WIT Software, a rich and
unified communications
software company, has
released Enriched Calling as
a white-label downloadable
App for iPhone and Android
smartphones. Enriched
Calling enables pre-call, incall and post-call capabilities,
such as allowing users to add
a subject for the call, a
location, or a picture.
MEA operators
look to VoIP
Several mobile operators and
new entrants in the Middle
East and Africa are using
second generation VoIP to
increase inter-city and
international voice capacity
and provide higher quality
calls, according to World
Telecom Labs, a VoIP switch
provider.
PAGE 8
NAB chief warns
2G networks
supporting three- FCC chairman over
quarters of cellular 600MHz auction plans
M2M market
By Ken Wieland
By Matt Ablott
ore than three-quarters of
cellular M2M connections
today are running on 2G
networks, according to a new GSMA
Intelligence report - potentially
prolonging the service life of 2G
networks in many markets.
The new report published today,
‘Global cellular M2M technology
forecasts and assumptions’, finds that
77 per cent of cellular M2M
connections worldwide were running
on 2G as of Q4 2014. By 2020, it is
forecast that 2G will still account for 44
per cent of connections, despite the
development of next-generation M2M
applications that will be required to
run on faster 3G/4G networks.
“Many operators are choosing to
keep their 2G networks and
spectrum in place to support those
common M2M applications that
only need to transmit small
amounts of data, such as vehicle
tracking, personal healthcare
devices and smart meters,” said
report author Sylwia Kechiche.
2G is seen as an attractive M2M
platform as 2G modules continue to
decline in price, having decreased
substantially from around $55 a
decade ago to $10 today, on
average, according to the report. By
contrast, 3G M2M modules are
priced at around $40 and 4G M2M
modules at $50. The report notes,
however, that 4G module prices are
M
declining faster than those of 3G
modules as the 4G market matures.
4G is able to support a range of
high-bandwidth M2M applications
such as connected cars and digital
signage.
“When planning to deploy M2M
services enterprises and OEMs
need to take a number of factors
into the account when choosing the
network connectivity, such as an
application’s data requirements,
longevity, price point, and form
factor,” added Kechiche.
“4G only accounts for a small
share of overall M2M connections
today but will become increasing
recognised as an M2M platform as
OEMs and enterprises look to ‘future
proof’ their M2M applications.”
GSMA Intelligence forecasts that
total cellular M2M connections will
reach one billion globally by 2020,
up from 243 million in 2014.
Global M2M connections by
technology generation as % of
total cellular M2M connections
Source: GSMA Intelligence
2G
G yesterday unveiled its latest
devices, of which the most
eye-catching were two new
smartwatches: the LG Watch
Urbane and its sibling the LG Watch
Urbane LTE.
The company is billing the latter
as the first 4G-based smartwatch in
the world, with an array of features
including a walkie talkie capability
and NFC technology that means
the wearer can tap-and-pay using
the watch.
The LTE version of the
smartwatch is based on the
proprietary LG Wearable Platform,
which is partially based on webOS,
whereas the standard Urbane model
uses Android Wear.
LG’s intention is to fashion the
Urbane
as
an
upmarket
wristwatch. The company makes
much of the device’s stainless
steel body and a narrowed bezel
L
Monday 2nd March
G
2020
23%
3G
1%
2014
4G
22%
7%
2010
93%
77%
44%
33%
LG claims smartwatch first
By Richard Handford
ordon Smith, president and
chief executive of the
National Association of
Broadcasters (NAB), a lobby group
for US broadcasters, spoke out
ahead of his appearance at Mobile
World Congress against the FCC’s
handling of the so-called “incentive”
600MHz auction.
“In its quest to auction more and
more spectrum to the wireless
industry, the FCC is treating
broadcasters and their viewers as
mere inconveniences in the
process,” he told Mobile World Daily.
It’s not the first time that NAB has
voiced disquiet about how the FCC
intends to auction off 600MHz
airwaves currently used by
broadcasters to provide TV services.
In August 2014, NAB filed a
lawsuit against the FCC that
included criticism of the regulator’s
decision to change the methodology
used to predict local television
coverage areas and population
served. NAB said this “could result
in significant loss of viewership of
broadcast TV stations after the FCC
‘repacks’ TV stations into a
shrunken TV band.”
“We have a great relationship with
the FCC staff and commissioners,”
maintained Smith. “Unfortunately, the
chairman [Tom Wheeler] has shown
little interest in ensuring that the
millions of Americans who rely on our
service can keep accessing their local
broadcasters. We want to be a partner
with him and are willing to work
together to resolve the outstanding
issues regarding the auction.”
Smith also expressed concern
that the reverse auction for
broadcasters was far too complex.
“They should be making it easy for
broadcasters to participate and
should not implement rules that
artificially deflate prices,” he said.
The 600MHz auction is now slated
for early 2016, although it was
originally intended for 2014. Smith is
keen for it go ahead, once issues have
been addressed. “We have long
supported the auction because we
believe it can be conducted
successfully, achieving a balance
between freeing up spectrum for
mobile wireless service and continuing
a robust broadcast service,” he said.
Smith is participating in a panel
discussion today – The Seismic
Spectrum Shake-Up – in Hall 4,
starting at 14.00.
that makes its face more refined.
The watch also boasts a polished
metal finish and screwless
design. The watch, which comes
in silver or gold, has a stitched
leather strap.
“We are not competing against
other smartwatches, we are thinking
about creating beautiful timepieces,”
said Andy Coughlin, LG’s head of
mobile for UK and Ireland.
Other
manufacturers
are
attempting a similar pitch, to make
smartwatches wearable, everyday
objects rather than consumer
electronic devices.
The company was elusive about
pricing and market positioning for
the Urbane.
LG also showed off a refresh to its
mid-tier device line, billed as
“affordable, premium smartphones”.
The four Android newcomers are
called Magna, Spirit, Leon and Joy.
The quartet will be available in both
LTE and 3G versions.
Visa, Airtel hope for
payback from new
partnership
By Richard Handford
isa and Bharti Airtel have
struck a deal that will
introduce
new
digital
payment services to the operator’s
existing money subscribers in seven
of the seventeen African markets
where it has a presence.
The two firms will introduce the
services to Gabon, Ghana, Kenya,
Madagascar,
Rwanda,
the
Seychelles and Tanzania. Existing
Airtel Money subscribers in these
markets will be able to pay in stores
and online in places where Visa is
accepted.
Bharti Airtel has high hopes for
money services. For instance, it
recently bid for a licence to run a
no-frills payments bank in its home
market of India.
In Africa, it is making inroads,
with the Airtel Money service that
reached a total base of 6.2 million
by the end of December 2014, up
from 2.7 million a year earlier. And
the value of the transactions it
handled was $2.93 billion, which
V
represents a 71 per cent increase
over the previous year.
And Airtel wants to grow that
figure further by joining forces with
the likes of Visa. Following the
latest deal, Airtel users will be able
to draw cash from ATMs and make
payments from their Airtel
accounts. For both transactions,
users will need to have an Airtel
Money Visa card. The card is
already available in Kenya and will
be introduced in other markets
early this year.
Airtel Money can also be used for
micro-payments, funds transfers,
purchasing
airtime,
pre-paid
electricity and internet access.
Using the Airtel money account
eliminates the need to pay bills in
cash.
“For most new subscribers, this
will represent their first payment
account and bring some of the latest
digital payment advancements into
the everyday experiences of Airtel’s
customers,” said Vish Sowani, Visa’s
vice
president
of
MNO
partnerships.
MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
MWC15 Daily DAY1.qxp_DAY1 01/03/2015 17:11 Page 9
SK TELECOM
| 5G
Alex Jinsung Choi, Ph. D.,
CTO & Head of Corporate R&D Center
SK Telecom
Moving towards 5G:
Vision and Architecture
Over the past few years, one of the key buzzwords in the mobile network
industry has definitely been 5G. An increasing number of mobile network
operators, equipment manufacturers, research organizations and governments
are actively engaged in discussions on 5G and its key enabling technologies. In
2012, the International Telecommunication Union (ITU) coined the term “IMT2020” to tentatively describe 5G and announced its plan towards 5G. To be more
specific, ITU plans to define 5G visions and requirements by 2015 and 2017,
respectively. Then, suggestions on key enabling technologies and architecture
which satisfy the defined IMT-2020 requirements will be gathered and
evaluated by the second half of 2017. Based on the suggestions and evaluation
results, the goal is to complete the 5G standardization by 2020. In accordance
with this timeline, many countries and regions around the world have
established organizations1 tasked with better defining 5G services and
infrastructure, while exchanging their intermediate views and technologies.
lthough 5G requirements and
technical specifications are still being
discussed, there seems to be a
common view on some of the 5G
requirements: 5G should support 1,000 times
higher overall capacity than the current LTE
system and guarantee 1Gbps speed for every
user. There are also diverse efforts being
made by the global mobile network operators
to define 5G and its requirements. For
instance, the following is SK Telecom’s view
on the 5G requirements. First, 5G should
provide both 1,000 times faster speeds than
LTE and ultra-low end-to-end latency of less
than a few milliseconds. Second, 5G needs to
accommodate 1,000 times more devices and
things than LTE, and seamlessly connect
them anywhere, anytime. Third, considering
the massive amount of information to be
collected from various devices and things, 5G
is expected to offer personalized services
based on dynamic and programmable
network infrastructure and real-time data
analytics. Fourth, 5G should be highly
available, reliable and have zero-perceived
service downtime. Lastly, 5G needs to be 100
times more energy-efficient compared to
LTE, allowing massive deployment of
infrastructure and devices in an efficient and
scalable manner. Taking the full advantage of
these rich 5G capabilities, our 5G vision is to
promise differentiated values in areas of user
experience,
connectivity,
intelligence,
reliability and efficiency.
The 5G requirements and visions should be
carefully reflected when designing the 5G
architecture. In our definition, the 5G
architecture is mainly composed of three
horizontal layers, namely “Innovative
Service”, “Enabling Platform”, and “HyperConnected Infrastructure” to properly
address
the
above-mentioned
five
requirements.
A
Innovative Service is the top layer that
includes innovative 5G services. Built upon
differentiated 5G infrastructure capabilities, 5G
services will be able to offer a highly reliable
and immersive user experience. In particular,
ultra-high definition video streaming will
eventually become services that provide virtual
user experiences such as multi-view video
streaming and even holograms. Furthermore,
the sufficient bandwidth and high reliability
offered by 5G will facilitate the emergence of
remote robot controlling services and missioncritical IoT services.
Enabling Platform is the middle layer that
creates meaningful and service-centric
values to support the upper “Innovative
Service” layer by properly transforming the
mechanical and disjointed underlying
networks to a service-oriented infrastructure.
It utilizes two key enablers to perform this
task. The first key enabler is Network
Functions Virtualization (NFV) and Software
Defined Networking (SDN), which makes the
network much more dynamic, agile, ondemand, and flexible. The second key enabler
is a well-defined set of Application
Programming Interfaces (APIs), which offer
the ability to automate and orchestrate the
network both internally for automated
network operations and optimizations, and
externally to the customers and third party
applications along with telco assets including
TPO (time, place, occasion).
Hyper-Connected Infrastructure is the
bottom layer that can deliver massive
amounts of data to the “Enabling Platform”
layer in a very efficient and seamless manner.
Due to the massive amount of transmission
data and stringent latency requirements, this
layer will include not only the existing
network technologies (both as-is and evolved
form), but also novel network technologies. It
is necessary to develop a range of
MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
Figure 1: Key Values for 5G
Figure 2: SK Telecom's 5G Architecture
technologies capable of enhancing cell
splitting, spectral efficiency, channel
frequency bandwidth and network operation
efficiency.
While both 3G and 4G radio access
networks (RANs) were built as stand-alone
network, 5G RAN will be deployed by
integrating the existing LTE-Advanced (LTEA), its evolution technologies, and new radio
access technologies (RATs). Due to their
heterogeneous nature, it is important to build
an infrastructure where different radio access
technologies are seamlessly integrated. 3GPP
has been developing standards for LTE-A
evolution in Release 13 and plans to start
standardizing the new RAT in Release 14
from 2016. Therefore it is important to
continuously develop both technologies to
realize 5G RAN. One recent development has
been the commercialization of one of the key
LTE-A evolution technologies called tri-band
carrier aggregation, and a PoC trial of 15GHz
and 28GHz cm/mm-Wave communication
systems providing peak data rates of 5Gbps
in June 2014. A pre-5G trial service is
planned for 2018.
To achieve successful commercialization of
5G, it is necessary for governments, industry
and academia to closely collaborate, while
diligently playing their respective roles.
Governments need to develop new
regulations and measures to promote
standardization
on
the
competitive
frequencies that can be used globally. The
industry should make proactive efforts to
verify key 5G enabling technologies and push
for the technical standardization, while the
academia is expected to conduct ambitious
studies in diverse fields with an open
perspective to discover yet more creative
technologies
for
5G
and
beyond.
Furthermore, it is imperative for the global
community to reach a consensus on the
vision, requirements and timeline for the 5G
system so as to set a uniform direction for 5G.
1 Europe: 5GPPP, China: IMT-2020 PG, Japan: 2020
and Beyond Adhoc, Korea: 5G Forum
Monday 2nd March
PAGE 9
MWC15 Daily DAY1.qxp_DAY1 01/03/2015 18:09 Page 10
NEWS
AlcaLu leapfrogs ahead with unified LTE/Wi-Fi offering
By Paul Rasmussen
revolutionary
approach
towards combining the
attributes of LTE and Wi-Fi
is being promoted by AlcatelLucent. Michael Peeters (pictured),
the company’s wireless CTO,
claimed that its new Wireless
Unified Networks technology will
enable operators to double mobile
broadband download speed while
boosting the uplink capacity by up
to 50x.
“We’ve been investigating the
constraints on both wireless
A
technologies,” Peeters told Mobile
World Daily. “With LTE it’s clearly
in the downlink, while the uplink in
the indoor environment the issue is
Wi-Fi because of the small packet
size, which also disrupts the
downstream.
“Our new technology, which is no
more than a software upgrade,
combines the downlink of Wi-Fi
with the uplink of cellular, or
combines the downlink of Wi-Fi
with the downlink of cellular and
uplink of cellular.”
However, the Alca-Lu exec
stressed that it wasn’t branding this
unified approach as 5G due to
software being available today. “But
it’s clearly part of our roadmap
towards 5G and is key to our
thinking of how to combine
licenced
and
unlicensed
technologies. It works today and
could be combined with LTE-U if
necessary, but it’s not dependent
upon LTE-U.”
Peeters views this move
towards combining LTE and Wi-Fi
as a three-step process, “Firstly,
it’s a software upgrade – available
today from Alca-Lu. The next
phase will see a deeper
integration building on LWA (LTE
Wi-Fi Aggregation), and thirdly
making it available with LTE-U,
which can be added to the mix to
enable even greater capacity to
the network,” he said.
The CTO also calmed fears that
LTE-U would cause interference to
Wi-Fi. “Our Unified Wireless
solution doesn’t interfere with the
operation of Wi-Fi or LTE, it just
makes them work together in a
more efficient manner. Our
approach is to maximise the
availability and capacity of Wi-Fi
and LTE at the same time.”
Cisco taps SpiderCloud for
small cell enterprise push
By Ken Wieland
isco announced commercial
availability of its Universal
Small Cell (USC) 8000
Series,
designed
for
large
enterprises and venues, which
includes the rebranding of the entire
small cell portfolio of SpiderCloud
Wireless, a US-based start-up.
The US tech giant flagged up
Vodafone Group as the first service
provider customer of USC8000, but
the UK-headquartered operator is
no stranger to SpiderCloud’s small
cell equipment.
SpiderCloud paraded Vodafone
Netherlands as its first publiclyannounced customer in 2013.
C
Under the global agreement with
Cisco, however, SpiderCloud gets
another route to market. Its rebranded
kit will be offered to Cisco’s enterprise
customers and channel partners. The
collaboration agreement also calls for
SpiderCloud to develop custom small
cell technology for Cisco.
“This is a market changer,”
claimed Michael Gallagher, chief
executive of SpiderCloud. “Our
collaboration with Cisco will speed
up small cell deployments to benefit
large
enterprise
customers
worldwide.”
“So, look out Ericsson and
Huawei,” quipped SpiderCloud
CMO Ronny Haraldsvik in a blog.
Cisco said the USC8000 small
cell solution was developed in
response to customer demand for a
more scalable and integrated
approach to enterprise small cells,
and comprised “several key
advances”.
Among them, claimed the router
behemoth, is the Cisco USC 8088
Controller, which provides real-time
coordination and distributed selforganising
network
(SON)
capability for up to 100 LTE/3G
access points (enough to cover
large buildings).
Aside from the Cisco deal,
SpiderCloud has been building up
momentum. In December 2014, the
company bagged a deal with
Verizon Wireless to provide
Etisalat sets 2020 target for 5G
By Anne Morris
iddle
East
operator
Etisalat said the rollout of
5G technology is one of
its goals for 2020 and will underpin
its future support for machine-tomachine (M2M) and eGovernment
services as well as the wider
Internet of Things (IoT).
“By developing and rolling out
5G, Etisalat Group will provide the
necessary bandwidth to make sure
these projects are all fully realised,”
said Etisalat CTO Hatem Bamatraf
(pictured), who was speaking to
Mobile World Daily ahead of his
participation in Wednesday’s panel
discussion on 5G requirements.
Bamatraf stressed that the future
of the entire telecoms industry is
dependent on the development of
5G. “Our belief in the mobile
broadband story and dedication to
M
PAGE 10
innovation motivates our goal to be
the first telco to roll out 5G,” he said.
The CTO of the UAE-based
operator noted that 5G is still in a
very developmental phase: “We are
working diligently with our
international partners to define the
standards of the technology,” he said.
As well as the data demands that
will come with the growth of IoT,
Bamatraf said the massive increase
in data requirements caused by the
migration of traditional services particularly video - to the digital
arena will only be possible with the
establishment of 5G.
“Between 2008 and 2013, data
consumption has grown 46 times.
This consistent trend is something
we need to plan for,” he added.
However, Bamatraf stressed that
greater government input is also
required for 5G to be optimally
realised. “Cooperation between the
Monday 2nd March
“scalable 4G small cell systems”.
On
announcing
the
win,
SpiderCloud added that Vodafone
UK and “leading mobile operators
across several continents” were
other customers.
Last month the start-up unveiled
Pakistan operator Warid Telecom as
another client, and its first
commercial deployment in Asia.
SpiderCloud claims its Enterprise
Radio Access Network (E-RAN)
cuts out the need for weeks of
specialist planning and installation,
using SON software instead to
deliver improved small cell
coverage in a fraction of the time
(“just
days”)
compared
to
alternative technology options.
Digital
commerce
will be
worth
KAZAM announced the launch
of its quad-core 5.5-inch
LTE/4G smartphone, the
Tornado 455L, with a 13MP
main camera and a 5MP front
camera, featuring a Sony BSI
Sensor and dual flash.
Featuring a 1.2GHz quad-core
processor, “this super slim
phone packs a hefty punch”
claimed CEO Michael Coombes.
$3TN
BY 2018
broad spectrum of digital players telcos, OTTs, etc - is required, but
so
is
coordination
with
governments, to secure the
necessary regulations to keep the
development, and the industry
itself, healthy and successful,” he
said.
5G is not simply about speed,
Bamatraf added: “It is also about
efficiency, intelligence, effective
management,
and
boundless
innovation. It’s a game changer.”
What
will your
role be?
Discuss the future of
o
digital commerce at
the GSMA seminars
REALISING THE POTENTI
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Tuesday 3 Mar
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MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
MWC15 Daily DAY1.qxp_DAY1 01/03/2015 18:10 Page 11
NEWS
AlcaLu sees “technology
push” as 5G hype driver;
regrets 4.5G moniker
By Steve Costello
espite being one of the hottopics here at Mobile World
Congress this week, 5G is
“still a technology push story, not a
market pull one”, Michael Peeters,
Wireless CTO for Alcatel-Lucent,
told Mobile World Daily.
“Operators have two primary
approaches to 5G: one which is
driven
by
their
research
organisations which need to
understand whatever 5G may be in
order to be ready and to drive the
D
Tele2 sets
tough
targets in
volatile
market
By Richard Handford
ele2 CEO Mats Granyd
argued the firm’s recently
announced efficiency drive
is its best bet in an unpredictable
world.
Granyd, due to speak in
Tuesday’s conference session on
M&A, ran through the reasons
behind
Tele2’s
Challenger
T
direction of research and standards;
and another which is driven by
commercial and operational needs
which are trying to understand how
5G fits into future operations and
revenue streams. It is clear that
today the first one is the more
important one,” he said.
There are two “likely, or rather,
visible” paths for operators looking
to make the most of 5G, Peeters
continued.
The first will be through the
continued support of “ultra
broadband applications”, solving
Programme, unveiled in December.
The programme is designed to
squeeze even more productivity out
of the group, which has 34 million
subscribers across ten markets.
Tele2 wants to save SEK1 billion
($133 million) annually from 2018
onwards.
Granyd believes the programme
is necessary in a world where rival
operators are not the only threat to
Tele2: ”The world is changing in an
ever-faster way and we see
increased competition not only
from our usual competitors but also
from outside our industry. They will
come after us and we need to be
even more efficient to meet that
competition.”
And Granyd noted just how
volatile the mobile market has
become, as it lost out in a
December 2013 spectrum auction
in Norway. The defeat left the
capacity issues where heavy users
are connected to networks. And the
second is “enabling the world of
ubiquitous IoT” – “where an infinity
of devices (real, or virtual i.e.
applications) each use almost zero
bandwidth, but nonetheless eat up
all of the control plane of the
network.
“IoT today is a catch-all which
contains wearables, objects about
the house, white goods that are
powered, cars, camera networks and
whatnot – indeed a huge spectrum
of bandwidth and connectivity
requirements. 5G can become the
network that unites technologies in a
way that creates a better end-user
experience – if the industry
ecosystem can see the value in ‘one
network to rule them all’ – 5G can be
the overseer of the synergies
between
many
different
technologies that each add their own
unique value,” the executive said.
Peeters also took a light-hearted
view of the term ‘4.5G’, which many
in the industry – including AlcatelLucent – have used to describe
technology beyond LTE-Advanced.
“We’re already sorry we ever
used the term. We’d said in some
talks that we’d call the set of
foundational technologies ‘4.5G’
as
an
easy
shorthand.
Immediately, the industry jumped
on this and everything LTE-A,
beyond release 12, was suddenly
4.5G,” he said.
MANAGING EDITOR:
Justin Springham
SENIOR EDITOR:
Steve Costello
CONTRIBUTORS:
Saleha Riaz,
Ronan Shields,
Richard Handford,
Paul Rasmussen,
Anne Morris,
Joanne Taaffe,
Joseph Waring,
Ken Wieland
ALL ADVERTISING ENQUIRIES TO:
[email protected]
PUBLISHER:
Rick Costello
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Samantha Burke
ART DIRECTION & PRODUCTION:
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email: [email protected]
operator with “no business case for
Tele2 to stay in Norway,” said
Granyd.
An exit was the best option,
with a sale to rival TeliaSonera
the safest ticket out of the
country, Granyd concluded.
However, regulatory approval
was first needed for the
consolidation. The Norwegian
Competition Authority gave its
blessing last month. “We have
landed in a good deal for Tele2,
TeliaSonera and our Norwegian
customers,” said Granyd.
His other lesson for the mobile
industry is the adoption of a datacentric model. “The future is data –
I am certain of that.” In 2015, data
traffic in Sweden grew by 31 per
cent, he said. With voice and text
facing a “flat development”,
operators must monetise their data
traffic.
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Whilst care has been taken to ensure that the data in
this publication is accurate, the publisher cannot
accept and hereby disclaims any liability to any party
to loss or damage caused by errors or omissions
resulting from negligence, accident or any other
cause. All rights reserved . No part of this publication
may be reproduced, stored in any retrieval system or
transmitted in any form electronic, mechanical,
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A GSMA Publication
All content © GSMA Ltd. 2007-2015. All
rights reserved.
In an effort to minimise the environmental impact of
our event, the GSMA promotes the usage of recycled
materials and waste reduction wherever possible.
Building on this commitment, we are now pursuing
official Carbon Neutral certification of Mobile World
Congress under the international standard PAS 2060.
Telstra calls for industry
collaboration to realise IoT potential
By Anne Morris
elstra said enabling the
Internet of Things (IoT) will
raise a number of challenges
and opportunities for operators at
the network, application and service
level,
requiring
industry-wide
collaboration as operators and
enterprises tackle the velocity,
volume and variety of data
generated by millions of IoT devices.
“Just because devices are
connected doesn’t mean they will
be able to interact in a meaningful
way. Due to IoT covering a large
number of different technologies
and vertical markets there are many
different standards and it will be
important for industry to work
together to ensure that the potential
of IoT is realised,” said Telstra COO
Kate McKenzie, speaking to Mobile
T
O F F I C I A L M WC 1 5 PA R T Y
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World Daily ahead of her panel
appearance at Congress this week.
A fundamental role of the
telecoms operator will be to
provide a range of networks for
IoT: McKenzie noted that Australiabased Telstra today provides a
number of connectivity options for
its customers including cellular,
satellite, ADSL, cable and Wi-Fi.
However, McKenzie noted that
the role of the operator will also
depend on the market: “IoT is not
one consistent market: it is made
up of many different vertical
markets that are at different stages
of development, have different
requirements, and use different
technologies,” she commented.
While some IoT solutions will
use cellular, satellite and other wide
area networks to directly connect
to the internet, McKenzie said the
majority of IoT solutions will use a
short range radio to connect to a
local gateway that then backhauls
the data via fixed line or cellular
connectivity.
Operators are also providing
network-agnostic cloud platform
service for IoT solutions, which are
designed to make it easier for
companies to connect, monitor and
control devices via a range of
physical layer connectivity options.
A further key investment area is
big data analytics due to the
growing demand by businesses to
handle and derive insights from the
large volumes of data being
generated by their systems.
“IoT devices in aggregate can
generate large volumes of data for a
business, and ‘big data’ solutions will
be needed by enterprise customers
who are adopting IoT,” said McKenzie.
Monday 2nd March
PAGE 11
MWC15 Daily DAY1.qxp_DAY1 01/03/2015 18:10 Page 12
NEWS
Fitness
trackers and
smartwatches
to converge –
GfK
LinkedIn
to further
'anticipatory'
multi-app
strategy
By Saleha Riaz
multi–app strategy. Instead of one
monolithic app, we have seven that
are designed for very specific use
cases."
LinkedIn intends to build upon its
multi-app strategy to better serve
the specific needs of its members
accessing the network via mobile
devices, and also intends to pivot
the nature of the services it offers,
according to Redfern.
"I’m also a big believer in the
possibilities of what I call
'anticipatory computing'. In the
past, the computing model we all
worked with was more intentionbased. As a user, I would express
intent to the computer. (For
instance: 'What’s the best restaurant
in Barcelona?')," said Redfern.
"Now, we’ve reached a very cool
point in time where we’ve evolved
to an inference-based model. The
computer anticipates my needs
based on my habits, location data,
etc."
So instead of a user having to
input specific queries to a service
provider, it can analyse their
previous behaviours, and other data
points, to more proactively suggest
services, he added.
“We’ve woven in elements of
anticipatory computing [into some
of our mobile apps] to help you do
that. For instance, before a meeting,
you’ll get a ping with information
about the person you’re going to
lunch with that tells you what you
have in common."
Redfern revealed the insights to
Mobile World Daily ahead of his
participation in a MWC panel
session: ‘Integrating Interactions with
the Connected Consumer’, scheduled
to take place later today. The panel
session is set to take place at 16.00
in Auditorium 4.
hile health and fitness
trackers are currently
leading the way in sales
compared to smartwatches – 13.5
million of the former and 4.1
million of the latter were sold last
year – research firm GfK believes a
convergence of the two segments
will soon change that.
The popularity of trackers comes
from their significantly lower
average prices and because activity
tracking is seen by consumers as
the most important function of a
wearable. Added to this is the fact
that most consumers are not aware
of the added benefits that come
with a smartwatch, GfK research
has revealed.
However, Dr Jan Wassmann, global
product manager for wearables at
GfK, believes this will change due to
marketing efforts and a blurring of
lines between the two segments.
“There is a clear convergence of
both segments, which started in the
second half of 2014… tracker
manufacturers are introducing new
models which incorporate smart
functions,
such
as
reading
notifications and messages while
many smartwatches are being
marketed as hybrid fitness devices,”
he said.
A Juniper Research report in
November said it expects fitness
trackers to remain the dominant
wearables device type until 2018,
but predicts that smartwatches will
eventually take over the market
because they have a broader
appeal.
GfK also expects the smartwatch
market to grow massively, boosted
by a growing sub-segment of
independent devices which include
a SIM card to connect directly to
cellular networks - making these
more akin to existing smartphones.
LG Electronics, for instance, will
soon be unveiling “the world’s first
LTE-enabled smartwatch”.
Fifty six percent of smartphone
owners in China, Germany, South
Korea, UK and US surveyed by GfK
see this as an important factor
when considering buying a
smartwatch, as it gives them the
freedom to leave their smartphone
at home.
In addition, wearable growth is
likely to be driven by more
fashionably designed devices, such
as the BURG 12 Smartwatch
designed by lifestyle products
designer Hermen van den Burg, and
jewellery with sensors, not to
mention the soon-to-be-launched
Apple Watch.
W
PAGE 12
By Ronan Shields
inkedIn has revamped its
operations to accommodate
the centralised role mobile
devices play in contemporary
business, with the company building
upon its "multi-app strategy", and
shifting from an "intention based" to
"anticipatory based" offering,
according to Joff
Redfern,
LinkedIn's VP of mobile product.
As part of this strategy LinkedIn
has halted a "product-first approach"
in favour of an experiences-led
strategy, that focuses more on what
its members need, he said.
Redfern added: "A product-first
approach often leads to a disjointed,
siloed experience for users.
"When people come to LinkedIn,
they might traverse a number of our
products... We need all of these
experiences to work seamlessly
together."
To help accommodate this,
LinkedIn implemented a two-step
"cultural change" within the
company, including launching
mobile apps that provide specific
services, along with decentralising
the mobile skillset of its employees.
Redfern said: "When my
engineering counterpart - Kiran
Prasad - and I started, we had a very
small mobile staff. That made sense
because at the time very few
LinkedIn members were coming to
the site through mobile. It was
always clear, though, that mobilising
LinkedIn was a priority."
He went on to add: "Every one of
us had to embrace the idea of
'keeping simple, simple' - and that’s
ultimately what led to LinkedIn’s
L
Jasper forms IoT alliance
with China Unicom
By Anne Morris
asper has added China Unicom
to its network of operator
partners in a bid to tap into the
burgeoning Chinese market for
connected cars and the Internet of
Things (IoT).
The U.S.-based machine-tomachine (M2M) software developer,
which
provides
cloud-based
services to some of the world’s
leading operators including AT&T,
NTT DoCoMo and Telefónica, said
the Chinese operator will now be
J
Monday 2nd March
able to offer its business customers
a global platform for the launch,
management and monetisation of
their own IoT services.
China Unicom also plans to
exploit its existing relationships with
26 car manufacturers to address the
connected car market in China.
“We’re already serving more than
10 million IoT connections, working
with a largest number of
automotive manufacturers and
supporting various applications
across smart cities and buildings,
smart utilities, smart home
Q&A r
John Donovan,
Senior Executive Vice President of Technology
and Operations, AT&T
Network Evolution in
Practice
Hall 4 – Conference Village – Auditorium 5
Monday, 2 March, 16.00-17.30
What are your key messages at Mobile World Congress?
Network traffic growth is growing faster than ever before. Between the beginning
of 2007 and the end of 2014, data traffic on AT&T’s wireless network grew 100,000
percent. To keep pace with that growth, we need to rethink how we design and run
our network. We’re confident the software-centric architecture we’re using in the
IT world can be adapted for the Wide Area Network.
At last year’s Mobile World Congress, AT&T announced its "User-Defined
Network Cloud: A Vision for the Network of the Future”. What progress has
been made since then?
Since then, we’ve set some ambitious goals and already have real, tangible
results. Last December, I said our goal is to virtualise and control over 75 percent
of our network using this software-defined network architecture. We’ve launched
Network on Demand, our first SDN-enabled network service, which lets
customers adjust their network bandwidth as needed in near real-time. We’re
also working to virtualise our mobile packet core. This will virtualise network
functions that run our mobile network onto a common platform infrastructure.
What progress do you expect to make with the User-Defined Network Cloud in
the next 12 months?
This year we’ll lay the foundation for our 2020 goal. AT&T Integrated Cloud (AIC)
nodes are the physical sites where we’re running virtualised network functions
that are part of our next-generation network architecture. We have 29 sites today
that are targeted to migrate to this architecture, with a plan to add at least 40
more by the end of 2015. Out of 150 network functions we want to virtualise and
control with our target architecture, our plan is to transform 5 percent by the end
of this year, ramping up to 75 percent by 2020.
Virtualising the network is, of course, a very complex process. What lessons
have you learnt in the adoption of SDN and NFV technologies?
There are a lot of very smart people within AT&T working on this. But the
innovation ecosystem is so broad these days, that we knew we had to cast a wide
net. So we’ve deliberately opened this process, and we are embracing ideas and
innovation from open source groups, academics, startups and other groups
beyond our own organisation and the traditional vendor community.
Is there a serious skills shortage in terms of managing IT and networks, and
navigating the virtualisation progress, both among operators and suppliers?
It’s not just a need for skills, but a need for a broader cultural change. We’ve
created a dedicated organisation of more than 2,000 people focused solely on
building this software-centric architecture. We’re hiring new talent, and retraining
our current employees. AT&T employees have enrolled in nearly half a million
“Emerging Technology Training” courses that we now offer, covering areas such
as Agile Project Management, Cybersecurity, Network Transformation and more.
In terms of LTE-Advanced, what plans does AT&T have to commercially deploy
carrier aggregation techniques and LTE Broadcast?
Our deployment of LTE-Advanced featuring carrier aggregation is focused on
high-density and high traffic markets at this point. We’re pleased with the results
in improved downlink speeds, peak throughput and latency it’s providing. We
successfully completed a live trial of LTE Broadcast in January and the response
was enthusiastic and the video quality outstanding. It was a positive step to see
what it can do, and now we have to further investigate the business model side of
it. There are many different possibilities, and as a flexible and efficient technology,
we are excited about the ways it could be utilized.
appliances, video surveillance and
health monitoring. We’re looking to
expand to billions of connections in
the next couple of years,” said Tian
Wenke, general manager, business
customer department at China
Unicom.
According to a report from GSMA
Intelligence on China’s M2M market
from June 2014, China had 50
million connected devices at the
end of 2013, putting it in the lead
globally.
“China is a large IT market full
of potential and competiveness,”
said
Amy
Teng,
principal
research analyst at Gartner.
“Gartner forecasts that the IoT
will include 26 billion units
installed by 2020.”
MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
MWC15 Daily DAY1.qxp_DAY1 01/03/2015 17:12 Page 13
ADVERTORIAL
Smarter
smartphones
for seniors
Research recently conducted by Deloitte identified the over 55s as the age
group that would experience the fastest year on year growth in smartphone
penetration in 2014, with almost half of this generation owning a smartphone.
The survey also shows that almost a third of older smartphone users had never
downloaded an app. Use of instant messaging among the over 65s is less than half that of
the under 24s, with use of social networking by this audience even lower.
Deloitte suggests three reasons for this. The first is confusion over packages of voice
minutes, texts and data that are typically sold with smartphones; second is the unsuitable
user interface of smartphones for those whose vision is beginning to reduce with age; the
third is that apps are designed by young people for young people.
Perhaps, this is why a generation of older people are still using tried and trusted feature
phones that younger people might have discarded years ago. The Financial Times recently
reported that successful businessmen Sir Philip Green (62) and Sir Martin Sorrell (69) both
use phones that are more than a decade old because they value the battery life and
simplicity that these offer.
So what can be done to encourage older people not only to buy smartphones but also to
embrace the opportunities these provide? After all is there any reason why older people
would be less likely to benefit from local weather, news, information on public
transportation and closer contact to family and friends via social media?
For some smartphone manufacturers, the answer is simplified versions of the same
devices with easy access software modes and limited functionality. This is not only
stigmatising but also patronising.
One myth I strongly want to dispel is that seniors do not like technology. The over 65s
today have lived through by far the largest number of technology developments of any
generation ever. They have embraced technology developments in the home, on the road
and at the office. Seniors do not hate technology – they despise unnecessary complexity.
What we as emporia have learned in our decade of working in the field of senior phones
is that everything is about usability. The size of buttons or icons is one element of this, but
one element alone. It take a completely different approach to deliver relevant and
meaningful experiences for this target demographic – an approach that studies the
behaviours of seniors in great detail and depth.
Just take a look at the ‘easy modes’ of some popular smartphones to see how inclusivity
is an afterthought, not built into the whole experience. If you go one level beyond the big icon
screen, you are sent back in a native system with small font sizes.
Apps themselves are created of course, by third parties with very little connection to a
hardware manufacturer. App makers may not be empathic to the needs of older users or
MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
simply may never have considered this issue. This can lead to a poor user experience and
is a strong argument that, for a senior audience, both the app and the hardware be created
in harmony.
The reality is that it is only when an experience is built from scratch to consider the
requirements and aspirations of an older generation will the resulting solution will be built
for and perfectly suited to those needs. Too often, this is something that the mobile industry
has failed to do. In creating emporia’s first smartphone the emporiaSMART, emporia
worked with globally recognised authorities, such as the University of Cambridge, to fashion
a unique hardware and software that delivers relevant, effective and non-complex services
for an older generation.
The emporiaSMART enables the users to be smart on their own terms. The most obvious
visible example of this is a patented keypad that covers half the touchscreen to provide
users with the choice of traditional buttons or a touchscreen experience. This is not for
vanity, but recognises that, as we age, the tactile feedback from our fingers diminishes,
meaning that many older users struggle with touchscreens. With the emporia cover the
emporiaSMART delivers the same usability when making a call that the user has known
from a feature phone, while being a full Android phone.
All the key functionality is accessible from the home screen, words are used to explain
functionality and touchscreen training is provided for those that need it. Long lists are
replaced by fast access to the most used functions and there is a ‘back’ button on every
screen. Yet as a form factor, the device is smaller than a traditional five inch screen
touchphone and equally slim, because we know that as we age, our eye for good design
does not diminish.
The user can choose how to use the phone according to previous experiences and
preferences, without the need to resort to a user manual. Those that prefer to key in a
number with a physical number keypad can do so. Users that prefer to swipe through a
photo album can use the touch screen. Users that find a software keypad is too small when
writing a text message can use a stylus pen to select the letters.
Perhaps most compelling of all is the fact that, by designing products and services with
the needs of older people in mind, the beneficiaries are not only seniors. Inclusive design
benefits everyone – through the development of better, more engaging products. Not
considering the discerning older population is not only stigmatising, it limits the capability
of the mobile industry to deliver on its full potential for everyone in society.
Monday 2nd March
PAGE 13
MWC15 Daily DAY1.qxp_DAY1 01/03/2015 18:11 Page 14
NEWS
Big data to help stymie
fraudsters who target IoT
By Paul Rasmussen
yber criminals will be
presented with a fantastic
opportunity as the Internet
of Things (IoT) becomes deployed
across a wide array for services.
This threat, according to Chris
Green (pictured), MD of BAe
Systems’ financial crime unit, is a
key challenge to the future success
of IoT, and one weak link will slow
the uptake of any revenue streams.
“Establishing trust is the second
challenge,” maintained Green. “It
will be the key to getting good early
adoption of IoT and thus enabling
new revenues to be generated
throughout the supply chain.
Passing the buck on data ownership
C
won’t work and so a key question is
how to build this trust.”
One significant weapon in the
fight against these online criminals
will be the use of big data
techniques to constantly model
fraud threats and fine-tune
detection algorithms, said Green.
“The result is better fraud
detection and prevention of losses.
Big data analytics is a key
component of that, and our
NetReveal platform is the tool we
use to extract meaning from large
volumes of high-velocity and highvariety of information assets, be
they bank transactions, insurance
claim data or mobile operator base
station site performance data.”
Mobile operators, according to
Green, need to provide real-time point
of application fraud checks as well as
customer profiling to help detect
fraudulent behaviour. “They should
look at social network analytics for
improved risk-scoring, detection and
prevention, and there should be
integrated case management for a
wider visibility of risk, faster response
and cost efficient alert processing.”
However, the BAe exec warned
that operators must prepare
themselves by ensuring positive,
informed consent from consumers.
“Collect what you say you will, use it
only how you say you will, and tell
consumers if you think they have
consented,” he said.
Telenor Digital
adopts startup mentality
Green called for IoT to be shipped
‘secure by default’. “Don’t expect
consumers to secure your products
for you. Be prepared to be breached,
and plan accordingly. Accept that
despite your controls, breaches may
happen.”
PayPal looks to
partnerships to survive
payments upheaval
By Joanne Taaffe
hanges in how retailers use
technology to engage with
shoppers promise to “rewire
the commerce experience over the
next three years,” according to Anuj
Nayar, senior director of global
initiatives with PayPal.
But it also means Apple, Google
and Facebook are joining messaging
players and mobile operators in the
land grab for the future of mobile
payments. And that creates
challenges for PayPal, which eBay
plans to spin off from its structure in
2015.
PayPal, which in 2014 processed
$168 billion of payments, is betting
on partnerships to deliver a global
platform that makes it easy for
merchants to accept any form of
payment, while incorporating value
added services such as loyalty and
coupons, said Nayar. But retailers
and payment providers will need to
tread carefully.
Bluetooth-based beacons, which
allow retailers to target shoppers
with offers and discounts, are one
C
potential force of change, but they
come with challenges.
“With Beacon devices, we’re
opening the door to a fundamentally
different way to use technology to
make shopping richer and more
valuable for consumers and
merchants alike,” said Nayar, who is
one of the senior PayPal executives
attending Mobile World Congress
this week.
However, beacons also raise
questions of consumer privacy.
“Consumers should always be given
the opportunity to ‘opt-out’, so no
information would be transmitted to
the merchant,” said Nayar.
Like its competitors, PayPal
believes “mobile devices will be at the
center of the revolution,” said Nayar.
And Nayar claimed “many of our
competitors’ new announcements
validate PayPal’s approach of being
technology agnostic,” adding that
“we’re excited that Apple named
Braintree as a preferred payment
partner for Apple Pay. We’re able to
support many of our merchants who
want to enable Apple Pay, via the
Braintree v.zero SDK.”
Creoir will debut the
Harmony Watch concept at
Mobile World Congress, a
wearable targeted towards
“fashion and health
conscious” women.
Made using ceramics, leather
and stainless steel, the watch
will track metrics relating to
activity, light and sleeping
patterns to “summarise
wellbeing in one single glance”.
PAGE 14
Monday 2nd March
Doro debuts latest
smartphone for seniors
By Steve Costello
oro,
a
maker
of
smartphones focused on the
senior market, is using
Mobile World Congress to
showcase its new device, Liberto
820 Mini, suggesting the device
could be its “breakthrough product”.
It is a smaller version of the
Liberto 820 launched in the fourth
quarter of 2014, with a 4-inch
screen rather than 4.5-inches. It is
said to offer “a full Doro
smartphone experience at an
accessible price point”.
Chris Millington, managing
director at Doro UK, told Mobile
World Daily that the device is likely
to find a fit with retailers and
operators focusing on the pre-paid
and lower-cost contract markets.
“It hits a bigger audience, and it
appeals to both pay-as-you-go and
pay monthly customers, therefore
it’s a much bigger product, and it’s
good fun,” he said.
While noting the size of the
potential market for the device,
D
Millington noted the absence of
products from vendors targeting
this sector.
“Most of the players are ignoring
the senior market, or just look at it
as ‘everybody over 60 is just old
and decrepit’. While we completely
disagree with that view, I’m quite
happy for them to think that.
Because it leaves us to do what we
do,” he said.
The device has a user interface
that is designed to be “extremely
easy to and intuitive”, with a built-in
coach embedded in all core
applications.
It also has a compatible charging
dock which activates a “dock
mode”, turning the phone into a
clock, alarm and photograph
slideshow. It also automatically
switches calls to the loud speaker,
has a do-not-disturb function and
plays music.
Liberto 820 Mini comes with four
colour options – grey, white and
sliver, white and black, or red. It is
launching with UK MVNO Tesco
Mobile.
By Joanne Taaffe
elenor Digital has the
challenging
remit
of
developing services that will
guide Telenor towards a future as an
internet telco. To achieve this
Telenor Digital adopts the mind-set
of a start-up, which, as Sven
Størmer Thaulow (pictured), COO &
SVP of Telenor Digital readily
admitted, can be a balancing act.
“You need to have a management
that understands that [running a
telco and developing internet
services] are two completely
different games with completely
different rules.” Get it right,
however, and entrepreneurial teams
within telcos benefit from much
greater distribution and financial
strength than they would within a
start-up, explained Thaulow.
Telenor Digital has several irons
in the fire, including co-ownership
with the media group Schibsted of
Sobazaar, a shopping and fashion
app. Fashion may not be an obvious
choice for a telco, agreed Thaulow,
but the unit wanted to develop a
digital service that targets a highlyengaged customer segment and
better understand what “makes
these kind of services fly”.
Key to building a successful
digital service is making it easy to
use. Thaulow believes operators are
ideally placed to securely remove
obstacles to logging into an app or a
web-page. “By succeeding in the
digital identity space, mobile
operators will become a more
visible part of consumers’ everyday
digital life,” claimed Thaulow.
But operators’ approach to digital
identity currently varies by
geography. “In mature markets,
operators are skewed towards
providing highly secure mobile
centric authentication for banks and
the public sector. In emerging
markets the focus is on providing an
easy-to-use mobile authentication
for general internet services. But all
markets need to have both in place;
it’s a matter of timing,” he said.
Thaulow is also confident mobile
phones will become a leading
payment mechanism, as the
introduction of Apple Pay, NFC
contactless payments such as
Telenor’s Valyou, and initiatives
from banks and retailers take root.
T
MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
MWC15 Daily DAY1.qxp_DAY1 01/03/2015 17:13 Page 15
HUAWEI
| SERVICE EXPERIENCE
The ROADS to Providing
Peak Service Experience
Everyday, our physical and digital
worlds become more and more
intertwined, blurring the lines
between online and off. So much of
our daily lives are being sent,
transferred, received, and stored in
binary format as people can access
the digital world anywhere,
anytime. The digital economy is
disrupting traditional markets,
creating new business opportunities
in sectors such as Industry 4.0, the
Internet of Things, Big Data, ecommerce,
telemedicine,
and
distance education.
he telecoms industry, which has
enjoyed the benefits of booming
populations, the mobile Internet and
smartphones, has also faced developmental
barriers due to surging bandwidth
requirements and consumer service
expectations. Carriers' traditional voice and
messaging services are being eroded by
similar OTT applications and increasing
consumer demand requires greater network
coverage, bandwidth and quality, which leads
to an increase in operating expenses for
network
expansions,
upgrades,
and
maintenance. In order for the telecoms
industry to remain competitive, the combined
efforts of the entire industry are required.
T
ROADS TO OPTIMAL SERVICE
EXPERIENCE FOR TELECOMS USERS
Central to the information age is the concept
of data-based intelligence, and all-connection
and zero-distance beyond time and space
limitations. In order to achieve this,
enterprises must adopt a consumer mindset,
paying close attention to user perceptions
and interests. User experience in the
information age features five elements: real
time, on-demand, all-online, DIY, and social;
or ROADS for short.
R: REAL-TIME
Real-time, zero-distance, and one-click-away
service allows users to enjoy a new service in
just seconds - from order generation and
payment to system configuration - while in
the past, the process might have taken hours,
days, or even weeks. Real-time greatly
improves customer satisfaction.
O: ON-DEMAND
On-demand allows users to customize their
own services based on their actual needs.
Current telecoms service packages offered by
carriers are limited and customers want free
package customization in terms of network
bandwidth, capacity, time, and QoS.
A: ALL-ONLINE
Users have become accustomed to online
services and entertainment. In the future, cloud
technologies will enable even more services,
including telecoms services, to be done online,
which improves efficiency and reduces costs.
D: DIY
DIY allows users to participate in service
development and optimization, which
accelerates innovation and makes users feel
more connected to services.
S: SOCIAL
Social networking platforms allow users to
share experiences, insights, and views about
online services. These platforms help to
create fan bases, enhance user loyalty, and
give users a sense of belonging.
ROADS is the external expression of a carrier’s
user-centric operations in the information age. To
live up to the requirements of ROADS, carriers
must consider changing their business, R&D,
service, and operations models as well as
restructure their telecoms networks.
SOFTCOM BUILDS OPEN ROADS
In order to deliver a ROADS experience to
users, telecoms networks need a new
technological system. One such system is
called SoftCOM, which is a network
development strategy that seeks to build a fully
open ICT architecture to enable an industry
shift from single vertical innovation to all
encompassing innovation across the industry.
SoftCOM will reshape the telecoms industry
in four key ways:
1. Architecture reconstruction: Building a
data center-centered (DC-centered) ICT
architecture to satisfy the development
requirements of the information age.
In the information age, service provision,
data exchange, and business activities will
MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
all be digitized. The storage, processing,
and switching of information, and business
processing and transactions all happen in
data centers, so a DC-centered ICT
architecture will be indispensable and data
centers will become the telephone
exchanges of the digital era.
2. Network reconstruction: Building flexible
and intelligent networks and product
architectures through SDN and NFV.
After the control and forwarding planes are
separated and network resources virtualized,
the network can be managed in a more unified
and global manner to ensure better network
resource scheduling, higher efficiency, and
simpler software upgrades. Through the
decoupling of hardware from software and
NFV, functions of network devices will depend
on more than a certain piece of hardware.
Network elements can share the same hardware
platform (a hardware resource pool) to realize
flexible resource sharing. This way, networks
can realize service automation and scalability
based on service scale, and implement fault
isolation and self-healing based on system
autonomy. This improves network utilization
and deployment, maintenance efficiencies, and
accelerates service provision.
3. Service reconstruction: Going beyond
connections and seizing the strategic
opportunities of ICT “cloudification” based
on new cloud computing business models
to create the next phase in telecoms.
As cloud computing technologies mature,
cloud services will become more widespread,
creating an enormous market. Different
businesses require different cloud services,
which opens up countless strategic
opportunities. The ICT infrastructure needed
by enterprise cloud services is fundamental
to carriers. Leveraging cloud computing for
business model transformation, carriers will
seize the opportunity created as enterprises
shift their ICT infrastructure to the public
cloud. A new telecoms market worth trillions
of dollars will be created.
4. Operations reconstruction: Implementing
digitized operations to achieve ROADS and
shift the operational focus from internal
control to external customer service.
The “all-connection” and “zero-distance”
elements of the Internet shatter the limits of
time and space. ROADS-oriented operations
allow users to enjoy on-demand, real-time, and
customized services in an all-online manner,
and help carriers offer more intelligent
customer service based on big data analysis,
gain insight into customer requirements and
carry out precision marketing. Social
networking platforms aggregate industry
innovations to offer a wide range of services.
The information age is a time of abundant
change, with success becoming more and more
tied to user experience. Telcos will not only
survive, but thrive in this fiercely competitive
market by creating a ROADS experience.
Monday 2nd March
PAGE 15
MWC15 Daily DAY1.qxp_DAY1 01/03/2015 17:15 Page 16
FEATURED INTERVIEW | MOZILLA
Li Gong,
President of Mozilla
Firefox OS
powers up
In less than two years, Mozilla has greatly expanded the reach of Firefox OS,
extending to nearly 30 countries on 16 smartphones. These include the
world’s most affordable smartphone, launched by Cherry Mobile in the
Philippines, and the new mid-range Fx0 launched by KDDI in Japan. The
recently announced Panasonic Ultra HD 4K TV powered by Firefox OS is
another avenue of growth. Mobile World Daily caught up with Li Gong,
President of Mozilla, who oversees the strategic development of Firefox OS.
MOBILE WORLD DAILY (MWD):
HOW DO YOU DEFINE THE
MOMENTUM YOU'VE ACHIEVED IN
THE LAST YEAR AND HOW DOES
THAT SET YOU UP FOR THE NEXT
STAGE OF FIREFOX OS
DEVELOPMENT?
Li Gong (LG): Firefox OS is proving the
flexibility of the Web as the platform by
enabling operators, hardware manufacturers,
users and developers to have more control.
We define success by the people, standards,
industries and technologies that benefit from
the power of the Web.
With the help of our partners, the number
of Firefox OS smartphones and countries
they are available in has almost doubled since
last year, from the world’s most affordable
smartphone in the Philippines, to the midrange Fx0 phone from KDDI in Japan and the
debut of three ultra low cost phones in India,
one of the fastest growing mobile markets.
These and other developments all
demonstrate that Firefox OS is increasingly
penetrating across different markets and form
factors, putting us in a strong position to grow
the ecosystem in the next year.
MWD: CHERRY MOBILE IN THE
PHILIPPINES DELIVERED ON THE
PROMISE OF A NEW ULTRA LOW
COST CATEGORY OF PHONE, WHICH
WAS FIRST RAISED AT MWC LAST
YEAR. IS THIS AS LOW IN PRICE AS A
GOOD FIREFOX OS EXPERIENCE CAN
GO?
LG: It is an exciting challenge to provide
the features that make a great user
experience at a price that traditionally puts
these out of reach. The Cherry Mobile ACE
proved that with Firefox OS it is possible to
build a durable ultra-low cost smartphone
that supports dual-SIM, Bluetooth and Wi-Fi
features. This goes to prove the versatility of
the OS which continues to be demonstrated
now across other devices.
“Firefox OS is proving the
flexibility of the Web as the platform”
PAGE 16
Monday 2nd March
MWD: WHAT HAVE YOU LEARNED
FROM USERS AS YOU BRING NEW
FIREFOX OS DEVICES TO MARKET?
LG: We are always learning from our users.
Mozilla is completely focused on empowering
people and we listen to the user’s needs for
different products and in different markets.
For example, when we first did our market
research in emerging markets we noticed a
recurring theme. For many people, a Firefox
OS smartphone would be their first
computing device. As the complexity of
smartphones continues to increase, we felt it
was important to focus our efforts on building
an easy-to-use first experience with features
those users asked for and features that would
improve their lives and meet their needs, such
as an FM radio to stay connected, a flashlight
for safety or a simple cost control app to
monitor usage.
The flexibility of Firefox OS means we can
continue to customize solutions for users
based on local needs. We’re excited to evolve
Firefox OS with our local community,
partners and users as it expands across more
device categories and to new regions with
new market needs.
MWD: WHAT PROGRESS HAS BEEN
MADE IN YOUR PARTNERSHIP WITH
THE GSMA TO ADDRESS THE LACK OF
LOCALLY RELEVANT CONTENT
ACCESSIBLE THROUGH MOBILE
DEVICES?
LG: There are still billions of people who
don’t have access to the Web. As part of our
mission to promote openness, innovation and
opportunity online, we’re working with the
GSMA to explore potential solutions to
connect more people, services and devices
and put the power of the Web in more
people’s hands.
For example, we have run initial field tests
in Kenya, Brazil, Bangladesh and India. In
Bangladesh we did research to see what types
of apps people would create if they could
easily do so. We discovered that the DIY or
‘maker’ spirit is very important to
Bangladeshis. Their feedback is helping us
adapt our suite of Webmaker tools to
empower more users to build for the Web.
Firefox OS is designed to be customizable
and remove the gatekeepers who stunt
innovation and creation on other platforms.
Ultimately, we are looking to build a group of
mobile operators, device manufacturers,
educators, international development donors
and NGOs who are devoted to positively
changing the future of online life.
MWD: HOW HAVE YOU BEEN HELPING
DEVELOPERS EXPLORE THE
POTENTIAL OF FIREFOX OS IN THE
LAST YEAR?
LG: The release of the Firefox OS Flame
reference device last June enabled more
developers, software testers, localizers and
early adopters around the world to
MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
MWC15 Daily DAY1_DAY1 23/02/2015 20:55 Page 17
MOZILLA
“Connected devices and
experiences will blur the lines
between desktop and mobile”
participate in the development of Firefox OS.
This is critical to the growth of the Web as a
platform because the number of Web
developers dwarfs the number of native
developers by millions.
we have great communities of volunteers in
Europe that help us foster more opportunity
for those who want to contribute as well as
buy the phones. We will continue to focus
part of our efforts on this sector.
MWD: KDDI’S LAUNCH IN JAPAN
REPRESENTED THE FIRST
DEVELOPED MARKET TO RECEIVE
FIREFOX OS IN ASIA. WHAT CAN YOU
TELL US ABOUT THE APPEAL OF
FIREFOX OS TO USERS IN
DEVELOPED MARKETS NOW?
MWD: ARE WEARABLE DEVICES
GOING TO BE MORE THAN JUST
PERIPHERALS FOR A SMARTPHONE,
OR IS THERE A MORE IMPORTANT
ROLE FOR THEM AS PART OF THE
INTERNET OF THINGS?
LG: Actually our first launch nearly two
years ago was in Spain and we’ve since
brought the benefits of the open Web on
mobile to other developed markets in Europe.
What we find in all markets is that there is
universal appeal for a mobile solution that
doesn’t lock developers or users into a
proprietary ecosystem. Both audiences want
to control their experience of the Web. And
LG: I think there’s an interesting future for
the Internet of Things and we’re just starting
to see some of the ripple effects of a world of
connected devices through things like
wearables. There are some very cool devices
for all different types of use cases, showing
the promise of a connected and personalized
online life, but I don’t think wearables will
dominate as the main connected device.
I’m excited to see where the industry
MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
| FEATURED INTERVIEW
develops as the Internet of Things grows and
we’re doing our part to make sure the Web is
capable of connecting all these people,
devices and experiences.
What we’ve seen so far is just the tip of the
innovation iceberg. Imagine the amazing
experiences that can be built when people
leverage the power of the Web. We’ve proven
the Web can spark innovation and provide
independence and control on the desktop and
the Internet of Things is proving that across
all connected devices.
Hello, with the help of our partner Telefonica. In
2015, I think you’ll see WebRTC become a more
consistent and standard set of technologies,
resulting in more rich and consistent
communications experiences like Firefox Hello,
and you’ll see Firefox Hello become integrated
across all our products and services.
MWD: WHAT ARE THE KEY AREAS
FOR DEVELOPMENT OF FIREFOX OS
IN 2015?
LG: We see similar challenges in the mobile
industry that we saw on the desktop Web
when we launched Firefox 1.0 ten years ago.
We built Firefox then to give people more
independence and today Firefox and Firefox
OS continue to enable choice, control and
innovation. I think we’ll see the Web
powering more connected devices and
experiences, breaking down the walls of
proprietary platforms around mobile, just as
we did on desktop. Connected devices and
experiences will blur the lines between
desktop and mobile as the world becomes
more connected across all devices and this
will increase the need for more open
technology standards to offer consistent
experiences for developers and users. Along
those lines, you’ll see Mozilla focus this year
to offer more products and services that
connect and customize the Firefox user
experience, providing an open and
independent example for the industry.
LG: We will continue to improve and
enhance our product experience, and bring
the Web back to the center of the mobile
world. We will also continue to explore new
market opportunities, building on our success
so far.
MWD: HOW WILL DEVELOPMENTS IN
WEBRTC BE REFLECTED IN MOBILE
PRODUCTS IN THE NEXT YEAR?
LG: We believe WebRTC is a great example
of a Web technology that can enable many rich
and consistent communications experiences
across connected devices, regardless of
platform, device or service provider. We’re
happy to have pioneered WebRTC on the
desktop and now on Firefox OS through Firefox
MWD: WHAT ARE YOUR OVERALL
VISIONS FOR 2015 – BOTH FOR
MOZILLA AND THE WIDER MOBILE
INDUSTRY?
Monday 2nd March
PAGE 17
MWC15 Daily DAY1_DAY1 23/02/2015 20:55 Page 18
ADVERTORIAL
NFV Solutions
for Network
Service Innovation
NEC network functions virtualization solutions help innovate network service
experiences and boost business opportunities with optimizing TCO.
Atsuo Kawamura,
Senior Vice President,
NEC
NFV Solutions Orchestrating Innovative Network Services
Communication service infrastructure around the world is having to cope with rapidlygrowing, massive volumes of data traffic, on ever-lower levels of investment. At the same
time, communication service providers need to create new innovative services and
operations to provide new user experiences. Simply extending existing network capacity
will not provide CSPs with the opportunity to carve new revenue, offer new customer
experiences, or optimize TCO. NEC’s NFV solutions can provide tailor-made solutions to
suit each individual CSP, and help them meet specific challenges head on.
SDN/NFV OFFERS NEW REVENUE OPPORTUNITIES AND SERVICE EXPERIENCES
NEC offers advanced software-defined networking and network functions virtualization
technologies that can achieve optimal virtualization resource management, sophisticated
orchestration and service chaining. With service agility and new business opportunities, it
provides various benefits for service users.
• Prompt service launch on demand: Service users no longer have to wait for new
services to be launched, and service providers don’t have to sacrifice potential revenue
by launching services before demand increases. Launching new services using complex
legacy solutions combined with numerous dedicated hardware boxes can take months.
In sharp contrast, NEC’s orchestration and service chaining technologies can shorten
lead times drastically by instantly deploying, provisioning and chaining necessary virtual
appliances to serve individual service users on demand.
• Enriched, flexible, innovative services: NEC’s NFV solutions can chain simple,
dynamically-virtualized functions to satisfy service change requests in real-time. A
specific set of security functions, such as firewalls and IDS, can be added to enterprise
customer accounts on demand. Also NEC’s virtual appliance ecosystem creates a
broader service menu by combining various partners’ appliances with NEC’s appliances.
Each customer can start using rich, on-demand services immediately after ordering
them from a service portal.
• Flexible service payment and contracts: Service capacity can be changed automatically on
demand or in a planned manner through optimized virtualization resource management.
Planned capacity upgrades can be designed to coincide precisely with business or workforce
expansions. Real-time, on-demand capacity upgrades can be enjoyed by enterprises such as
online gaming companies that experience limited period of heavy testing.
NEC can increase the benefits of NFV solutions for CSPs even further by offering
network-wide orchestration. NEC orchestration offers vendor-agnostic, end-to-end control
over entire networks spanning NFV, SDN-based transport networks, data centers and
traditional, physical-based network equipment. CSPs can enjoy the benefits of SDN/NFV
without replacing existing equipment. Leveraging NEC’s rich experience and deep
knowledge in both telecom networks and IT, together with NetCracker’s expertise in the
OSS/BSS field, NEC’s end-to-end orchestration can offer total solutions for entire networks,
tailored to the needs of individual operators and the specific challenges they face.
OPEN ECOSYSTEM APPROACH WITH FIELD-PROVEN RELIABILITY
An open approach enables multi-vendor platforms and optimized and organic service chaining,
resulting in investment and cost optimization, and service and operation flexibility. NEC’s openconcept NFV solutions comply with ETSI standards. The VNF applications running on open
platforms supporting OpenStack and on mass-produced COTS servers with industry-standard
hypervisors. It runs in ecosystem environment that are shared with third-party vendors.
NEC’s NFV applications have proven its openness and interoperability in trials led by a
Tier 1 operator in which multiple vendors participated. NEC's vEPC successfully operated
on the virtualization platforms built by each participating vendor, and this testing
demonstrated that systems can be built freely using vendor-independent combinations.
NEC employs its deep knowledge and rich experience amassed over many decades, to
provide an NFV solution that is open, but which also assures carrier-grade quality, including
latency and availability required for CSP’s life-critical services such as voice over LTE
(VoLTE). NEC’s vEPC has proven its high availability, stability and reliability in field
operations spanning over a year to date in Myanmar.
2015: NFV BUSINESS TO TAKE OFF
NEC believes 2015 will be the year that NFV business starts in earnest. Operators and vendors
have now built a common consensus for open ecosystems using standard NFV architecture. As
a leader in the NFV field, NEC is looking to a network-wide open ecosystem that brings much
greater benefits for carriers in terms of network service agility, flexibility and programmability.
NEC is committed to maximizing the benefits of SDN/NFV for CSPs by developing open
partnerships with third-party vendors and players across the SDN/NFV industry.
NFV SOLUTIONS TO OPTIMIZE TCO
NEC’s NFV solutions can also help optimize operational cost, in various aspects including
elastic system configuration, flexible deployment, remote and automatic operation, the use
of common hardware resources, and the reuse of existing network equipment, etc. In fact,
the primary motivation for Telefonica’s joint verification tests of NEC’s world-first virtualized
customer premises equipment (vCPE), was to reduce operating costs by removing the need
for on-site maintenance visits, moving the CPE service out of the home to a centrallycontrolled location on the network edge. NEC’s virtualized evolved packet core (vEPC)
gateway solution separates the data and control planes to allow flexible deployment of data
plane components. This facilitates local offloading of traffic and helps reduce the expense
of transporting massive data-plane traffic nationwide.
PAGE 18
Monday 2nd March
NEC having rich experience and
deep knowledge in both telecom
network and IT field knows how to
orchestrate to optimize network in
both aspects.
Together with
NetCracker’s expertise in OSS/BSS field, NEC’s end-to-end orchestration provides total
solution to the entire network in best-suited manner tailored to each operator’s needs
and facing challenges.
www.nec.com/sdn
MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
MWC15 Daily DAY1_DAY1 23/02/2015 20:55 Page 19
MWC15 Daily DAY1_DAY1 23/02/2015 23:12 Page 20
FEATURED INTERVIEW | MILLENNIAL MEDIA
Michael Barrett,
CEO, Millennial Media
Millennial Media:
Mobile's ad future
Mobile advertising is now an important component of any brand’s digital
marketing campaign as smartphone usage grows. Mobile World Daily caught
up with Millennial Media CEO Michael Barrett to discuss industry trends for
the coming year, from programmatic buying to native advertising and more.
MOBILE WORLD DAILY (MWD):
WHAT ARE THE KEY CHANGES IN
MOBILE ADVERTISING IN THE PAST
12 MONTHS?
Michael Barrett (MB): Mobile advertising is
still growing, but has now arrived at a point
where it is a vital component of all digital
marketing. Of all digital ad revenues, mobile
now accounts for 16% in the U.S. and 20% in
the UK according to the IAB – arguably the
world’s most mature mobile advertising
markets.
This change is being driven by proliferation –
smartphone penetration is expected to hit 2.89
billion globally by 2017, according to the GSMA
– and by usage – as consumers are estimated to
look at their mobile screens up to 220 times a
day. In turn, brands are recognising the
increased opportunity to engage consumers on
the move, and are no longer asking 'why?’ but
'how?’ when it comes to mobile.
Another key change for this maturing
market over the last 12 months has been
massive consolidation, of which Millennial
Media has played a part with the acquisition
of programmatic pioneer Nexage. Last year
saw record M&A activity in the ad tech
market, according to advisory firm Results
International.
MWD: WHAT TRENDS DOMINATED AT
MWC LAST YEAR, AND WHAT WILL IN
2015?
MB: Last year MWC really turned a corner
when it came to attracting “non-traditional”
mobile brands to Barcelona. Throughout the
show, organizations of all kinds, including
some of the world’s largest advertisers, came
to ask our team: “How do we best connect
with our customers on mobile?”
At this year’s show, one of the main trends
I expect to discuss with brands and agencies
“Brands are no longer asking 'why?’
but 'how?’ when it comes to mobile”
PAGE 20
Monday 2nd March
will be requirements for transparency and
openness in mobile advertising. Advertisers
are eager to dive deep into post-campaign
analytics, reporting, and attribution. In
addition, we believe that true audience
buying will become a reality, and companies
will be able to fluently engage their
consumers across devices, which will
require a trustworthy data exchange of CRM
information.
For developers, automating and optimizing
the selling of their media space enables them
to sell impressions to the highest bidder and
access thousands of new advertisers.
According to our 2015 State of the Apps
Report, which surveys global app developers,
69% of developers and publishers now make
their inventory available programmatically,
with the majority seeing an increase in
revenue as a result.
MWD: MOBILE PROGRAMMATIC WAS
ONE HOT TOPIC TO EMERGE IN 2014.
HOW WILL IT SHIFT FROM BEING A
BUZZWORD TO A CRUCIAL PART OF
BRANDS’ MEDIA PLANS IN 2015?
MWD: IN TERMS OF CREATIVITY, HOW
CAN MOBILE HELP MARKETERS
ENGAGE AUDIENCES?
MB: At first, programmatic buying emerged
to let publishers unload unwanted inventory
in the online world, and to help buyers easily
capture low-cost reach. In mobile, as
technology has evolved, we are now at a
juncture where automation can support the
more advanced needs of the buyers and
sellers in premium advertising inventory.
One of the main benefits of programmatic
buying is the flexibility it offers, supported by a
wealth of data, which helps quickly view
performance and easily move budget to
maximize interactions and conversions. This
flexibility will lead to significant advances in 2015
for media buyers as marketers embrace
programmatic mobile buying to target consumers
more precisely, across a variety of formats - from
the basic banner to video and native ads.
MB: Mobile is the ultimate blank canvas for
creatives. With unique capabilities for
engaging target audiences – from voice to
touch to location, and everything in between
– brands can create memorable experiences
and enhance messaging on mobile.
With a highly experienced in-house
creative services team, we find that success
often comes from treating ads like an app
developer treats their own product – placing
content and the experience at the heart of
what you create to make ads as engaging as
possible for your audience. Some key areas to
consider when creating a campaign are how
tactile gestures like pinch, swipe and zoom
could be utilised, how to use data points like
location and preference in your creatives, and
how rich media such as gamification and
video can create compelling mobile content
for campaigns.
MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
MWC15 Daily DAY1_DAY1 23/02/2015 20:56 Page 21
MILLENNIAL MEDIA
“In mobile, automation can support
the more advanced needs of the
buyers and sellers in premium
advertising inventory”
These rules also apply when it comes to the
topic of native advertising, a hot topic which
means different things to different people. In
many cases, people think of native ads as
elements in a newsfeed. While perhaps the
most scalable version of the native ad, it’s
really only the beginning. Native ads are
deeply integrated, look and feel like the
content surrounding them, and can play out
in a number of ways, based on the type of
app in which the ad is delivered.
For example, in a gaming app, as a user
swipes through screens to select opponents,
every fifth swipe may present an ad that fits in
the same “frame” as the previous screens.
The ad should look and feel like part of the
game, and could drive even better
engagement (and yield to the developer) if
delivered as a video. In a music app, a brand’s
custom, sponsored channel could be
classified as native. The more integrated, the
greater likelihood of consumer engagement,
and the better outcome for advertisers and
publishers alike.
MWD: WHAT DO YOU EXPECT - OR
HOPE - TO SEE AT MWC THIS YEAR?
MB: I will again be spending most of my
time in the App Planet experience with our
peers and friends in a thriving app industry.
It’s these mobile developers – from the solo
geniuses in their rooms at home to the global
brands trying to engage target audiences –
that are driving disruption and changing the
ways consumers interact with their mobile
devices.
Throughout the wider show, I’m expecting
to see more examples of how mobile is
improving previously “dormant” solutions
and giving them a “smart” injection – think
Oral-B’s connected toothbrush from last year.
With more attending brands and media
agencies seeking to better understand the
MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
| FEATURED INTERVIEW
advent of an increasingly connected world,
with mobile at its core, I expect to see a
number of new innovations throughout the
show.
MWD: WHAT WILL THE COMING 12
MONTHS BRING FOR MOBILE
ADVERTISING?
MB: There are three key areas of
consideration for any brand looking to
engage audiences on mobile in the next 12
months.
First is the evolution of the mobile centric
Data Management Platform (DMP). As
marketers aggregate more data from more
sources, this centralized platform can help to
realize the full value of those large volumes of
data. The next phase of mobile advertising
will involve increasingly sophisticated
layering of data, and it is only through DMPs
that advertisers will be able to build up a
deeper, enriched, picture of audiences that
can be targeted at scale.
The next key issue is enabling advertisers
to utilize their own data, and the resulting
insights from mobile across the marketing
sphere – what we call “Data In, Data Out”.
This means providing a brand with an open,
fully transparent platform that doesn’t lock
them into running campaigns in one place,
but supporting them to use their data in the
ways that suit them best.
And finally, there’s the issue of viewability
in digital advertising, as advertisers place
greater emphasis on where their ads are
placed and how they are being viewed in
digital media. While the MRC and IAB
standards don’t yet apply in mobile, we are
working with these and other partners to
define best practice in the critical areas of
brand safety, ad verification, and viewability.
“The next phase of mobile advertising
will involve increasingly sophisticated
layering of data”
Monday 2nd March
PAGE 21
MWC15 Daily DAY1_DAY1 23/02/2015 20:56 Page 22
ADVERTORIAL
Two fronts, uncounted fans: YOTAPHONE2
continues to wow the mobile industry
One year after YOTAPHONE2 was first
introduced at MWC, the smartphone
turns heads around the globe
After its successful market launch at the
end of 2014, YOTAPHONE2, the smartphone
with the two fronts, keeps adding new
chapters to its success story. By now,
smartphone users in 20 markets across
Europe, the Middle East, Africa and Asia
became YOTAPHONE2 enthusiasts who love
their choice between the high-definition
1080p AMOLED screen and the fully touchenabled always-on electronic paper display
in one device. Renown carriers such as
Vodafone, Hutchison and Congstar recently
included YOTAPHONE2 in their portfolio in
selected markets.
Decorated with three awards at CES 2015,
including the Envisioneering’s Innovation &
Design
Award
for
ShowStoppers,
YOTAPHONE2 proved again that market is
ready for change. ”We are ready to move
into new markets so even more smartphone
users can benefit from the mobile
revolution,” announced Vlad Martynov, CEO
of Yota Devices. There is powerful support
for the next step: Still within the first
quarter of the year, YOTAPHONE2 will be
launched in China with the help of telecom
giant Potevio, one of the largest distributors
in the Chinese market. Next in line with be
the sales kick-off in the US.
Within the next months, YOTAPHONE2
will be available with Android 5 Lollipop.
And soon, those who love innocent white for
their mobile devices will have one more
reason to choose the smartphone with the
two fronts. The white variant will be
generally available at the end of March.
”This is just the beginning the journey,”
Vlad Martynov adds. ”We are very excited to
be back at Mobile World Congress where we
first showcased YOTAPHONE in 2013 and
intrigued the crowd by our concept. Same in
2014. Since then, we have made our homework and are ready to change the world of
smartphones for good.”
The head behind the wake-up call
Yota Devices CEO Vlad Martynov
shook the industry with the
introduction of YOTAPHONE, the
world’s first always-on smartphone
with two screens.
If you ask Vlad Martynov what he did for a
living, you get a full list of answers: The 22year veteran of the international high-tech
industry worked as entrepreneur, investory,
corporate executive and turnaround
specialist. Heading up Yota Devices seems a
logical consequence. ”In this job, I need to be
both an entrepreneur and a global business
leader.” The tasks at hand also require Vlad
Martynov to be the company’s visionary and
to get his hands dirty a bit. When Yota
Devices and its manufacturing partner, Hi-P
Two screens for twice as much fun,
productivity and personalization options
YOTAPHONE2
combines
Android
familiarity with something that has never
been accomplished before: two fully touchenabled displays with two very different
personalities. The front display is a highdefinition 1080p AMOLED screen, perfect for
everyday use such as social networking,
browsing or playing games. Turn the phone
around to the other front screen, which uses
an always-on display that is ideal for ereading, notifications or outdoor visibility.
The always-on display can drastically
improve battery life, offering up to five days
of e-book reading from a single charge.
PAGE 22
Monday 2nd March
Ordinary Android phones also have powersaving modes, but YOTAPHONE2 lasts up to
three times longer based on usage that
involves reading, messaging and calling. In
addition, the always-on display offers an "ata-glance" view of what's happening in your
personal world, removing the need to
constantly pick up, turn on and navigate your
phone.
YOTAPHONE2 is lightweight at only 145
grams. It's also very slim (144 x 69.5 mm x
8.9 mm) and, with durable Gorilla Glass 3 on
both sides, it is far from fragile. It’s a mobile
device that is both useful and elegant.
in Singapore, were experiencing some of the
challenges of producing the first dualscreen smartphone, Vlad moved himself and
his family to Singapore to personally oversee
the manufacturing process. One other area
where Vlad gets involved is in software
development. Software and applications
account for more than 80% of the user
experience and satisfaction. With 20+ years
experience in software development, Vlad
spends considerable time with his
development team thinking through user
interface and experience, from the smallest
details like the number of clicks required to
access information to the actual benefits for
users. „My motivation is to make technology
work for people – not the other way round,”
says Vlad about his motivation.
What can two screens do? Here’s rundown of the key software
features customizable by YOTAPHONE2 users:
•
YOTACover – user-designed photos and notifications personalize the device while
also make the always-on display private with a single tap.
•
YOTAPanel – makes real-time information available at a glance on the always-on
display - no need to wake up the phone 150 times a day.
•
YOTAEnergy – automatically switches all key functions, including calls and texts, to
the always-on display once battery life reaches 15 percent, providing another 8.5
hours of use.
•
YOTASnap – grabs a crucial bit of information from the colour display, such as a
map, a boarding pass – and preserves it on the always-on display even if the battery
dies completely.
•
YOTAMirror – displays any Android app on the always-on display, supporting better
battery life and readability.
MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
MWC15 Daily DAY1_DAY1 23/02/2015 20:56 Page 23
AMDOCS
| BIG DATA
Matt Roberts, Marketing Director, Amdocs Big Data and Strategic Innovations Business Unit
THE MONEY
The Three Layers of
Big Data Implementation:
Hard Work, Toys and Money
olin Powell once said, “A dream
doesn’t become reality through magic.
It takes sweat, determination and hard
work.” There are a lot of complex, laborintensive activities that still need to be
considered to bring big data benefits to life.
Today, statistics support the fact that
businesses which invest in cross-company
data aggregation and then leverage modern
machine learning to derive competitive
insights are capable of making better business
decisions and fine-tuning their business to
meet key performance metrics. Many are
forecasting that companies which do not make
the transition to a data-driven business have a
high probability of losing their competitive
advantage and will struggle to survive.
As Gartner has predicted, an average
service provider could potentially generate
$300 million a year in additional margins
through successful analytics. Companies that
are more data driven are 5 percent more
productive and 6 percent more profitable
according to McKinsey.
Becoming a true data-driven organization
isn’t just about installing and integrating new
infrastructure. The problem is much more
complex.
The route to success is beset with three
distinct challenges. To articulate these
challenges, we have simplified and segmented
big data analytics (BDA) into three layers.
Big data has transformed from a buzzword into a reality for service providers
across the world. However, to date the main hype and focus has been on the
data lakes and infrastructure while the real heavy lifting needs to also come
from the tough tasks of (1) data extraction and cleansing, as well as (2) putting
data science to work in the operational systems of the service provider.
THE HARD WORK
THE TOYS
The bottom layer is where CIOs and CTOs face
the big challenges of extracting data from a
myriad of disparate systems. This problem is
complex, time consuming and fraught with data
inconsistencies. Without the help of the service
providers’ vendor community, the probability of
getting the data out of these systems and
hydrating their lake with clean, actionable data is
very low. Often service providers depend on
third-party integrators to perform this function,
but the integrators are not intimately familiar
with the data as it is obfuscated in various
operational and network systems. We are seeing
the dawn of a new trend where service
providers are reverting to the source vendors to
extract and clean this data in a reliable and realtime fashion in order to better service the rest of
the organization. It has been proven time and
time again that relying on your core systems
vendors for this task is a much safer path to
hydrate a CIO's data management infrastructure
with clean, ‘analytics ready’ data.
The majority of big data projects to date have
focused on the sexy, new technologies which
store and process this data. Although we call
this layer ‘the toys’, this is not to denote that
these systems are trivial or simple – far from
it. There is huge industry investment and
some of the brightest brains working on new
storage and streaming technologies. The
result is that this open source software is both
very vibrant and very confusing – a virtual
circus of options. If not managed carefully it
can be a big distraction to the end goal of
adding value.
The trick with this segment of the BDA
layer is to choose a pragmatic vendor who
can consolidate the key elements of the data
management infrastructure from this open
source market and bring it together in a
secure and cost-effective way. The most
important aspects of this are (1) choosing
and bundling the right mix of open source
technologies; (2) productizing data collectors
C
Discovery and
Actionable Analytics
Data Management
Infrastructure
Data Sources
The Money
The Toys
The Hard Work
Three Layers of Big Data Implementation
MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
to as many critical data sources you have and
making sure these sources are coordinated
from release to release; (3) scrubbing and
hosting the data in a clean manner which is
analytics ready; and (4) integrating the
infrastructure
into
the
northbound
applications and visualization capabilities.
One of the drivers towards new
infrastructure is the fact that Hadoop can
provide a lower-cost storage option than
traditional
data
warehouses.
Most
organizations analyze only about 12 percent
of the data they hold, so the race is on to get
faster, interactive SQL working well on
Hadoop. This doesn’t mean that the
traditional data warehouse will cease to
exist. As more and more data needs to be
retained and analyzed in a cost-effective
manner, the CIO’s challenge is to cap the
spend in the expensive data warehouse and
relational database technologies. Hadoop
technologies are five to fifteen times less
expensive for this function.
The top layer contains the actionable
analytical applications and discovery
capabilities. It is just a simple fact that
machines can recognize patterns and trends
that humans may miss. This does not mean
that the machine is set to replace the human.
Machine learning and big data technologies
are designed to give timely advice and prompt
users and systems to make smarter decisions.
Analytical benefits span across three main
domains for service providers. Of course
there are additional uses, but the main areas
that provide material business and bottom
line performance improvements are:
1) Dynamic marketing and segmentation to
allow CMOs to better promote the right
services to the right people at the right time.
2) Care and business performance for the
optimization of the self-care portal, commerce
e-shop, and call centers to lower call handling
time and optimize call center operations.
3) Network
optimization
for
better
connectivity experience while optimizing
infrastructure investment.
Across all of these categories, there are a
wide range of customer experience use cases
which can analyze thousands of actual data
points or KPIs to materially improve Net
Promoter Score.
This top layer brings new requirements that
touch all service provider organizations, but
has more profound impact on the CMO
behavior and processes. CMOs in the past
would be charged with championing the
company brand and driving interest in the
products and services that it produced. This
would typically be executed through large,
expensive and creative campaigns. Marketing
now is depending on IT to supply contextual
information about its customers so that the
CMO organization can improve targeting and
customer interaction effectiveness. This
means that the CMO and the CIO will need to
spend a lot more quality time together.
In 2012 Gartner made a prediction that at
the time raised many an eyebrow. They
forecasted that by 2017 the CMO would spend
more on technology than the CIO. Although a
transition to this degree is unlikely, the
marketing department will clearly play a
greater part in such technology decisions.
THE RESULTS
In conclusion, there are three layers of
execution that need to be addressed to realize
the full potential of big data. To date the
programs have been fragmented and too
much focus has been on the infrastructure and
platforms. It is clear that given the specific
challenges in telecoms, more emphasis needs
to be given to the quick, efficient extraction
and ingestion of data and then to the valueadded applications that need to be applied to
drive the real value across all three of the
vertical analytics application segments
mentioned above. Only then will we even
begin to start talking about applying these
technologies to real financial benefits.
Monday 2nd March
PAGE 23
MWC15 Daily DAY1_DAY1 23/02/2015 20:56 Page 24
OPTIMIZATION | AKAMAI TECHNOLOGIES
Kristen Raybould, Product Marketing Manager, Emerging Mobile, Akamai Technologies
Optimizing mobile video
traffic and monetizing
the mobile network
In a world where cloud, content encryption, and exponential data growth is
the new reality, mobile network operators will need to adapt their traffic
optimization techniques to cost efficiently manage their network and
preserve a quality customer experience. The proliferation of smarter wireless
devices and faster cellular networks has more and more users embracing
mobile web content in their business and personal lives. Consumers expect to
easily access and quickly load content regardless of their location or the
situation of the cellular network. Prior to the increase in data driven conten t,
mobile experiences were predicated on quality of service and coverage.
Today, a more holistic approach to customer experience management (CEM)
is required in order for mobile operators to differentiate themselves.
raffic optimization plays an important
role in ensuring quality of experience.
Traditional quality of service (QoS)
management, characterized by advanced
Policy and Charging Control (PCC) on service
data flows does not equate to the necessary
optimization for quality of experience (QoE).
A total traffic optimization solution takes into
account real-time user monitoring analytics
along with predictive congestion techniques
to deliver a premium content experience to
the end user. It takes looking beyond the
traditional network centric delivery model to
a content or application aware model.
T
Content must be delivered to the mobile
user in the most optimal manner available
based on the needs of the application and
expectations of the user. This requires an
understanding of the characteristics and
performance requirements of content in the
context of the mobile user’s experience in
real time. Only by providing content-centric
traffic optimization can mobile operators
optimize traffic efficiently and deliver an
excellent subscriber experience. A contentaware mobile network takes into account
PAGE 24
Monday 2nd March
whether the content is dynamic, media, an
application download, chat, or encrypted. It
can help accelerate latency sensitive content,
reduce the cost of delivering data, and open
up new bi-directional revenue streams.
Mobile video is particularly becoming more
and more important in the mobile ecosystem.
Advertising revenue is transitioning from
traditional TV to online and mobile video
advertising platforms and mobile first is
becoming a leading initiative for many marketing
and advertising strategies. Video content
providers are also embracing mobile’s inherently
social characteristics of video sharing by creating
more compelling high quality, short form content
that is designed to be “share-worthy”.
Kristen Raybould is in product marketing at
Akamai Technologies. She is tasked with
developing thought-leadership discussions
around best practices for optimizing mobile
video traffic and m onetizing the m obile
network.
Kristen is part of Akam ai’s
Emerging Mobile BU which is focused on
developing new and unique solutions for
mobile network operators.
MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
MWC15 Daily DAY1_DAY1 23/02/2015 20:56 Page 25
Our Mission
To provide the technology
that optimizes and secures the
delivery of all online content
and business applications.
Learn more at Hall 3, Booth No 3B30
MWC15 Daily DAY1_DAY1 23/02/2015 20:56 Page 26
CAPTIONS | ERICSSON
Matt Simpson,
Head of Technology & Strategic Product Management, Access Services,
Ericsson Broadcast and Media Services
How can captions
make you money?
2015 will be the first time Ericsson’s Accessibility Services product range is
presented at Mobile World Congress; our team is responsible for the delivery
of content captioning, translation and associated metadata services for
broadcasters and content owners across the globe. We are located in Hall 2
providing the live captions for Mobile World Live TV.
hat, you may ask, is a television
captioning team doing here? Aren’t
they rather old-school, stuck in a
world of cathode ray tubes, rooftop aerials,
linear television, government regulations and
philanthropy?
Well, way back sometime in the 70s and
80s, that statement might have been true; but
things have moved on a little. For a start we’re
all broadcasters now – if we want to be. The
revolution has happened and anyone with the
right connected device can create and
distribute content. The number of connected
devices has exploded over the last five years;
Ericsson’s Media Vision 2020 predicts that
there will be over 50 billion connected
devices by 2020 - that is literally billions of
new places to watch your favourite show –
eight billion of which will be mobile
broadband subscriptions. The result is that
many more people in all sorts of new
locations will have access to content with
none of the old boundaries; and the flexibility
of mobile network coverage is giving more
people the chance to access prime content
than linear broadcast ever could. Regional
release dates for content have squeezed
together or even collided as consumers have
come to expect access to anything, anywhere,
anytime and preferably as soon as it pops up
within their social network.
W
THAT’S ALL FINE, BUT WHERE DO
THE CAPTIONS COME IN?
Consider this; you’re on the train and you
remember a great TV comedy moment you
want to share with your friends. You can
remember the name of the series, the name
of the actor; you’re even word-perfect on the
line itself. You tap in the search details, start
PAGE 26
Monday 2nd March
trawling through the list of suggestions, but,
as it stands, it’s going to be a matter of luck
and a little cyber-sleuthing to track down the
right episode - and even then you’ve got to
spin through the whole thing to get to the line
you want, which as luck would have it, is
probably three quarters of the way through
the programme. New video codecs and fast,
reliable connections can help you fastforward beautifully. But wouldn’t it be easier
to be able to do a text search on the script
and go straight to that point in the scene
instantly?
THE ANSWER IS, OF COURSE, YES.
What you may (or may not) know, is that the
essence of a caption is a piece of timed text,
and new production processes mean that we
can now add even more granularity with
word-level timing. This means that through
good quality captions and associated
metadata you can make it much easier for
consumers to find your content.
A recent study by Discovery Digital
Networks found that adding captions to video
clips increased search traffic, page views,
search rank and engagement, documenting a
13% increase in views. Having captions also
boosted the lifetime views and search
rankings of a piece of content. And revenues,
whether via subscriptions or through
advertising, depend directly or indirectly on
the number of views and therefore on people
being able to find your content in the first
place.
If any user anywhere can find your piece of
content (or more importantly the right part of
it) then that creates many new commercial
opportunities; but it needn’t stop there. With
the right processing of the words by those
skilled at extrapolating and collating data
concerning that clip, it’s possible to create a
rich set of metadata that can enable even
more abstract searches, links and
presentation features. These days it’s possible
to identify the shot changes, the scene
boundaries, the divisions between the
speakers (and link them back to that
character or actor); captioners can even
create bespoke metadata like key events (like
the goals in a football match) during the
preparation process.
Natural Language Processing (i.e. software
or systems that can ‘understand’ human
speech) can assist in the creation of
automatic keyword data – what were the
important words used in that clip, and what
other clips have a similar profile? If you know
this, you can start to link content on new
levels - and keep the viewer’s interest - rather
than being limited solely to the “if-youwatched-this-you-might-like that” kind of
recommendation (which I find is often more
of an insight into the strange nature of others’
viewing habits rather than your own).
If you’re able to profile the content and the
appearance of themes and phrases, you can
start to make a link to brands that might like
to be associated with that content. If we
know the timeline of these themes as they
change across the clip, then it’s possible to
create advertising or marketing opportunities
that match the viewing experience. A logical
step on from this is to spin it around – and
make sure that you never show the wrong
advert next to the wrong pictures.
HOW ELSE CAN CAPTIONS HELP IN A
MOBILE WORLD?
Well, you will have read them in a bar, or at
the gym; so why not on the phone or the
tablet? Not everyone has a pair of noisecancelling headphones to counteract the
background noise...
Finally, what about using caption data to
extend geographical reach, breaking down
the language barriers with a real-time
“If any user anywhere can
find your piece of content
(or more importantly the
right part of it) then that
creates many new
commercial opportunities;
but it needn’t stop there.
With the right processing
of the words by those
skilled at extrapolating and
collating data concerning
that clip, it’s possible to
create a rich set of
metadata that can enable
even more abstract
searches, links and
presentation features.”
transcript? With Machine Translation
reaching new levels of accuracy (Google,
Microsoft et al have demonstrated new cloud
products in this space – with pretty good
levels of intelligibility), it should be possible
to create an online translation of a captioned
clip on the fly, into any language the viewer
chooses, and present it back as captions.
Cutting edge comedy will always present a
challenge for such systems (indeed it could
introduce its own variant of surreal humour)
but it will certainly get your sport,
documentaries or news content to an ever
larger audience with little extra effort.
Captions are not limited solely to
accessibility – they can also help bring
viewers to your content, and generate more
money from it.
MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
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CONNECTIVITY FIRST | DEVICESCAPE
Dave Fraser, CEO, Devicescape
Connectivity First:
Think Like a
Smartphone User
Smartphone users just want to get
connected. The mobile operator
community needs to think more like its
customers and focus on connectivity
first, and technology second.
ome 85,000 people will descend on
Mobile World Congress 2015, bringing
with them 85,000 smartphones that need
to get—and stay—connected. Once upon a
time, such density of cutting edge devices
would have set the MWC crowd apart from the
wider population—but not anymore. Gartner
expects smartphones to account for 90 per cent
of devices worldwide inside three years, which
means penetration is already approac hing
these heady heights in mature markets, and
within certain demographic segments.
In this sense, the gap between the typical
end user and the industry professional has
narrowed dramatically, giving rise to an
interesting contradiction: This being Mobile
World Congress, many attendees—as
industry professionals—will be involved in
discussions that position one bearer as
superior to another, reflecting technologyaligned corporate strategies and biases. But,
as smartphone users, they’ll make no such
discrimination.
Like typical smartphone users everywhere,
attendees at this year’s show will want to get
connected, however they can. Like typical
users they will encounter an array of
connectivity options, characterized by
significant variations in quality, availability, and
cost. And, like typical smartphone users, they’ll
often find themselves thwarted in their
connectivity aims. It will happen with sufficient
frequency that the connectivity experience will
become, as it always does, one of the week’s
recurrent conversational themes.
As smartphone users, we all care about
connectivity more than we care about the
underlying technology. The industry has long
claimed to understand this, but it has been
slow to reflect that understanding in the
S
PAGE 28
Monday 2nd March
service it delivers. And so the options
available to the end user are now diversifying
with the emergence of disruptive Wi-Fi First
offers. These new models, essentially pitting
Wi-Fi against cellular as the dominant
underlying bearer, owe their very existence to
the industry’s tendency to compartmentalize
according to technology.
So to mitigate this disruption, and to
properly address the connectivity needs of the
typical smartphone user, it is imperative for
mobile operators to move beyond technologycentric service models and start thinking, like
their customers, about “Connectivity First.”
Connectivity First is the theme of a
manifesto we published recently to help keep
ourselves, our customers, and the wider
industry focused on an important truth: The
service we provide must reflect smartphone
user needs more than the legacy of
technology-aligned strategies.
Smartphone users, at MWC and beyond,
want and need connectivity everywhere they
go. Cellular does a great job much of the time
but users often move beyond the reach of the
best the cellular network has to offer. They
consume 93% of their smartphone data
indoors, and they consume the majority of it
over Wi-Fi networks. Some studies put Wi-Fi
data at 80% of total; although our evidence
suggests a more conservative 70%.
So it’s perhaps an interesting measure of
the importance of connectivity that users
allocate 100% of their smartphone
connectivity spend—their cellular costs—to
only 30% of their connectivity usage. That’s
Connectivity First thinking.
Another way to frame these needs is to look
at the impact that network availability and
performance have on churn. Research shows
that as many as 40% of users are considering
churning from one mobile network to another
at any one time. While there’s no discounting
the importance of price and device in these
decisions, the biggest driver for churn that
relates to the service itself is discontent with
the level of connectivity being provided in
terms of coverage, performance, or both.
So imagine a service that took the provision
of connectivity to a wider environment than
the cellular network, a service for which we
know there is a clear demand. The problem
for many smartphone users—and here the
gap between MWC attendees and the wider
base remains more pronounced—is that they
don’t always know how to manage
connectivity off the cellular network. Our
studies tell us that 83% of users find Wi-Fi
connectivity too complex, and 29% never
even connect to their own Wi-Fi at home!
In the public Wi-Fi arena, access to
connectivity is sufficiently obstructed by
problems with quality, convenience, and
security that—for every connection
successfully established—ten opportunities
are missed.
Our end-user research leads us to conclude
that what users really want is a Connectivity
First service that manages their entire
connectivity experience, not just its individual
components. And our industry research
reveals that 70% of operator executives agree
with us. Talk about a sanity check.
But we shouldn’t be surprised that
operators feel this way. Isn’t it likely, after all,
that left to manage the majority of their own
access, the value users place on service
provision will decrease over time?
It might seem surprising that Wi-Fi
accounts for such a high proportion of
smartphone usage, given the complexity
many end users currently encounter in
managing the access process. But for us this
just shows that users who can easily access
all available forms of
smartphone
connectivity consume the most. It also
suggests that, if complexity is mitigated,
smartphone users may well consume even
more data over Wi-Fi than they do already.
Increasing WI-Fi usage is a worrying
prospect for some within the industry;
namely those for whom underlying
It is imperative for mobile
operators to move beyond
technology-centric service
models and start thinking,
like their customers, about
“Connectivity First.”
technology remains paramount. But it
needn’t be. We know that increased Wi-Fi
usage actually stimulates increased cellular
usage; so long as a Connectivity First service
that manages the entire experience is present.
Data from our commercial deployments
reveals that, when users are given an
integrated Wi-Fi and cellular service, the clear
majority (64%) consume, on average, 17%
more cellular data than they did previously.
What’s more, their total smartphone data
consumption increases by 48%. Other
industry studies show that the introduction of
LTE also drives more data consumption
across both cellular and Wi-Fi networks.
We know that smartphone users want to be
connected all the time. We know that
improvements in the performance and
accessibility of individual bearer technologies
increase demand and consumption across the
board. And we know that delivering an
integrated service is the most effective way of
meeting users’ needs.
Smartphone users don’t think Wi-Fi First,
or Cellular First, they think Connectivity First.
Everyone at this event, the largest industry
gathering of the year, is a smartphone user.
It’s time the industry made that connection.
MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
MWC15 Daily DAY1_DAY1 23/02/2015 20:56 Page 29
mediatek.com
Visit us at Stand 6E 21, Hall 6.
MWC15 Daily DAY1_DAY1 23/02/2015 20:56 Page 30
ADVERTORIAL
Changing
the Economy
Entrepreneurship and Innovation
Mobile World Capital Barcelona promotes entrepreneurship as both a catalyst
of mobile innovation and a key factor in the evolution of the economy and
business. MWCapital is a good place to start and grow a mobile business.
GROWING START UPS
4YFN (4Years From Now), an event created by Mobile World Capital Barcelona and GSMA
Mobile World Congress is a cornerstone of the MWCapital Entrepreneurship and Innovation
Program. This year’s second edition continues to bring together local and international
entrepreneurs, investors and mobile innovation enthusiasts aimed at building strong and
lasting relationships.
The event provides real hands-on experience, a wide programme of conferences,
workshops, pitches and expert meetings designed specifically for the mobile
entrepreneurial environment. A place where the best mobile industry leaders, successful
entrepreneurs and digital experts along with renowned accelerators, incubators and
investors help entrepreneurs get to the next level.
In the current edition of 4YFN Mobile World Capital Barcelona expects to double the
number of entrepreneurs, startups and investors attending the event. This year’s
programme supports three central themes - IoT, Disrupted by Mobile and Digital Media each one with its own startup competition.
This year more than 150 international speakers will share their knowledge and
experience with us. Some of the most relevant personalities participating are Andrew
Creighton, president of VICE Media; John Ploumitsakos, Senior Director of Product Strategy
& Sales at Twitter; Mike Curtis, vice-president of Engineering at Airbnb; Renaud Visage,
cofounder and CTO of Eventbrite, Rich Riley, CEO of Shazam, and Philippe Botteri - partner
at Accel Partners.
The Audi Theatre, 4YFN's main conference venue, also welcomes back Fon CEO Martin
Varsavsky, along with the renowned Israeli entrepreneur Yossi Vardi, who joined in this year
as the event's honorary president.
4YFN 2015 links startups with potential investors and offers consolidated companies the
possibility to identify opportunities and spend four days in an atmosphere of pure
innovation. More than 175 companies are participating at the Innovation Market, the
exhibition area for startups, companies and accelerators. Also, the Founders & Investors
section is featuring 100 selected startups meeting with more than 150 investors, the likes
of: Accel Partners, Acton Capital, BDMI Fund, Capnamic, Inveready, Kennet Partners,
Northzone, Octopus Investments, Open Ocean Capital, Presidio Ventures, Relay Ventures
and Tecnalia Ventures.
4YFN is a shift in the entrepreneurial ecosystem of the world.
For more information on how Mobile World Capital Barcelona is changing the economy
please visit us at FIRA Monjuic, Hall 8 or http://4yfn.com/
PAGE 30
Monday 2nd March
MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
MWC15 Daily DAY1_DAY1 23/02/2015 20:56 Page 31
MWC15 Daily DAY1_DAY1 23/02/2015 20:56 Page 32
VOLTE | SONUS
Ray Dolan, President and CEO, Sonus
Accelerating the Promise
of VoLTE by Building a
Better Business Model
Technology transitions are never easy and rarely go according to plan. For
nearly two decades I have been surrounded by colleagues who looked
forward to the moment when the Internet was not only mobile, but also
able to handle real-time voice and video communications simply, reliably and
securely. The mobile network operator (MNO) business is in the midst of a
major transformation as fixed, cable and wireless networks converge, while
at the same time 4G/Long-Term Evolution (LTE) technology promises exciting
multimedia services previously only imagined.
he adoption of Internet Protocol (IP)
standards
to
enable
4G/LTE
eliminates a fundamental service in
wireless networks—circuit switched voice.
Voice over LTE (VoLTE) is built on top of IP,
not circuit switched networks. Existing
business models for MNOs are fast becoming
obsolete as over-the-top (OTT) content
providers and third-party voice and video
applications compete for consumers using
wireless networks as a transport medium.
VoLTE ushers in the transition of voice as an
IP app as well as other fully mobile IP
offerings. This shift enables MNOs to
compete with OTT providers and build a new
business model as they deliver an improved
user experience through innovative new
services.
T
VOLTE AND REAL-TIME
By embracing IP at the core, MNOs can
disaggregate the services they offer from
access to those services in ways only
applications like Skype or WhatsApp could
previously. Moving from circuit switched
voice to an all-IP infrastructure for service
delivery enables MNOs to leverage multiple
access technologies— so they can deliver
services via multiple apertures. By flattening
the IP network for service delivery everything
becomes an application riding on IP. Since the
wireless access technology no longer
determines the services offered the adoption
of VoLTE becomes a catalyst for an array of
new real-time communications features. With
VoLTE, MNOs can leverage the step-change
improvement in network performance to
deliver richer presence tools, chat and
collaboration resources and new latency
sensitive voice and video services. To ensure
PAGE 32
Monday 2nd March
the move to VoLTE brings the richness of
every day interactions and engagement in a
manner that is cost-effective, reliable and
secure MNOs can take some strategic and
purposeful steps forward.
SMARTER NETWORKS PROPEL
SMARTER BUSINESS
With applications and networks moving to
the Cloud and becoming virtualized in a
manner where they gain the ability to quickly
disaggregate and re-constitute themselves, it
seems a daunting challenge to meet the hightraffic densities and network performance as
communications progress from basic audio to
rich, multimedia services. As seen in fixed
networks, the increase in Voice over IP (VoIP)
or video traffic can directly impact quality of
experience (QoE) if not proactively managed.
Too often IP networks are built for best effort
data communications; when click-to-connect
voice and video applications are layered in,
the scale requirements are tremendous.
Further, as users federate across coworkers,
business partners and friends, the network
must be able to deliver a high degree of
density as latency sensitive communications
climb from a usage standpoint.
Past lessons teach us that well-designed
policy and analytics engines can help VoLTE
networks run hotter while still maintaining
end-to-end service level agreements (SLAs),
thereby reducing capital expenditures
(CapEx) and maximizing operating resources.
Advanced software-defined networking
(SDN) technologies enable MNOs to
differentiate between internal, best-effort
traffic and latency sensitive real-time
communications traffic, thus improving
VoLTE network utilization for voice, video
and Unified Communications (UC).
By
marrying programmatic network control with
network state awareness and application
policy, MNOs can deliver second-by-second
SLA assurances for the applications they
carry. Building a smarter VoLTE network
results in lower capital costs; operational
expense (OpEx) savings via automated
provisioning and the ability to evolve toward
a “Network-as-a-Service” (NaaS) model that
enables more robust scaling options and
improved QoE through application-aware
policies and real-time network awareness to
support SLAs—all while eliminating reliance
on a single vendor’s hardware.
Moving real-time traffic from a circuit
domain to IP means it is mixed with other
types of IP traffic, which in turn, requires
intelligent policy to ensure QoE. The
corresponding move toward network
functions virtualization (NFV) is ideal for
policy, routing and Diameter services that will
increasingly tax VoLTE networks as real-time
interactions grow as a percentage of mobile
data traffic. Fast forward just two or three
years and you can expect that the majority of
Diameter signaling traffic to be policy related,
surpassing centralized routing and roaming
traffic. As mobile operators move policy,
routing and Diameter services to a virtualized
environment they benefit through reduced
CapEx and added flexibility to rapidly scale
VoLTE networks.
SECURITY AS AN ENABLER
Many view security as a hurdle to delivering a
superior QoE. By ensuring a foundational
level of endpoint security across disparate
VoLTE network topologies subscribers will be
unleashed in how, when and where they use
real-time applications. As a result, security
becomes an enabler. Securing real-time
communications is not simply adding a
firewall, as voice, video and collaboration
require a layered approach. Next-generation
Session Border Controller (SBC) technologies
deliver encryption en masse, detect unusual
traffic patterns, secure conversations and
normalize different protocols as real-time
“By embracing IP at the
core, MNOs can
disaggregate the services
they offer from access to
those services in ways
only applications like
Skype or WhatsApp could
previously.”
communications pass across networks. By
differentiating services and earning the trust
of users, security becomes an incredibly
valuable brand asset.
BRINGING IT TOGETHER
In aggregate there is a new networking plane
emerging that brings intelligence and security
together as it toggles between the networking
core and the social, mobile and Cloud
applications that power our lives through
real-time services. This can be referred to as
the “intelligent delivery layer.” Growth in realtime communications across VoLTE
networks necessitates the most efficient
delivery path of traffic, and NFV/SDN
technologies enable this intelligent delivery
layer to emerge by seamlessly connecting the
application to the end user. When coupled
with an effective plan to secure your voice,
video and collaboration traffic, the intelligent
delivery layer leverages these new tools so
MNOs can realize an effective return on
investment from their new VoLTE driven
business model.
Here's to the future of VoLTE, in real-time.
MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
MWC15 Daily DAY1_DAY1 23/02/2015 20:56 Page 33
Mobilising the All-IP Future
www.gsma.com/network2020
Get on board
Be part of the ‘Green Button Promise’ to give customers reach,
reliability and richness in their mobile communications
The ‘Green Button Promise’ delivers a trusted, reliable experience for VoLTE and
conversational video as well as enriched calling and messaging. It’s a unique opportunity
for operators to regain customer relevance – and All-IP based networks and devices are the
track to make it happen.
Head for today’s Network 2020 Seminar – Mobilising the All-IP Future – to hear more from
leading operators and device vendors who are supporting the ‘Green Button Promise’.
GSMA Seminar Theatres 1 & 2, CC1, from 9:30 to 11:30.
T4
VoWiFi
Interconnection
VoLTE ViLTE
Common Core Spec
T3
Enriched Calling
T2
Enriched Messaging
T1
‘Green Button Promise’
T5
Future Networks
RCS
Mobile Edge Computing
Software Defined Networks
NFV
Het Nets
5G
Visit the Network 2020 exhibition to discover the many ways in which converged solutions
with VoLTE and RCS technology can enrich consumer and enterprise communications.
GSMA Exhibition, Innovation City, Hall 3, Stand 3A06
18:44
MWC15 Daily DAY1_DAY1 23/02/2015 20:56 Page 34
ANALYSIS | MOBILE INTERNET SUBSCRIBERS
David Evans,
Lead Analyst, GSMA Intelligence
www.gsmaintelligence.com
Tracking the world’s
mobile internet
subscribers
Half of the world's population will be
subscribed to mobile internet services
by 2020
ew research from GSMA Intelligence
enables insight into the pace at which
mobile subscribers worldwide are
migrating from traditional mobile services
such as voice and SMS across to mobile
internet services, underlining how mobile is
now the primary method of getting online for
many.
Mobile internet subscribers are forecast to
reach 3.8 billion globally in 2020. At the end
of 2013, it is estimated that 2.2 billion unique
subscribers had used mobile internet
services. By 2020, this number is forecast to
rise by 1.6 billion to reach 3.8 billion mobile
internet subscribers globally — equivalent to
half of the global population
Developing markets are forecast to drive
the majority of growth. Mobile internet
subscribers in developing markets are
forecast to double from 1.5 billion to 3.0
billion in 2020. Meanwhile, in developed
markets, it is forecast that 87 per cent of
unique subscribers will have used mobile
N
internet services 2020 — reaching a near
saturated level.
3G/4G now represents the majority of
internet subscribers. In 2012 the number of
mobile internet subscribers that predominantly
use 3G or 4G technologies surpassed those
predominantly using 2G. By 2020, 3G/4G is
forecast to account for nearly 80 per cent of
mobile internet subscribers. However, over 800
million mobile internet subscribers will still be
reliant on 2G technology to access internet
content in 2020 — a significant subscriber base
that content and service providers will need to
continu e to serve.
Total connection numbers or internetcapable connections can be a misleading
metric in terms of measuring mobile internet
usage. Multiple subscriptions, definitional
differences or a focus purely on 3G+
technologies can generate widely different
estimates.
Research by GSMA Intelligence has
enabled the disaggregation of total
connections into unique subscribers and
subsequently unique mobile internet
subscribers. As a result, this dataset helps to
establish the proportion of subscribers that
ABOUT GSMA INTELLIGENCE
GSMA Intelligence is the definitive source of global mobile operator data,
analysis and forecasts; and a publisher of authoritative industry reports
and research. Our data covers every operator group, network and MVNO
in every country worldwide – from Afghanistan to Zimbabwe. It is the
most accurate and complete set of industry metrics available, comprising
tens of millions of individual data points, updated daily.
GSMA Intelligence is relied on by leading operators, vendors, regulators,
financial institutions and third-party industry players, to support strategic
decision-making and long-term investment planning. The data is used as
an industry reference point and is frequently cited by the media and by
the industry itself. Our team of analysts and experts produce regular
thought-leading research reports across a range of industry topics.
PAGE 34
Monday 2nd March
Mobile internet subscribers and penetration in China, 2013
1.23 billion
1.13 billion
630 million
130 million
500 million
630
million
1.39 billion
89%
penetration
of which, 69%
mobile broadband
81%
penetration
/
1.79
46%
=
SIM cards
penetration
46%
2.03
urban
36%
1.18
rural
penetration
70%
30%
(share of connections)
Registered
mobile
connections
Active
mobile
connections
Average number
of connections
per subscriber
Unique
mobile
subscribers
Voice and
text-only
subscribers
Mobile
internet
subscribers
penetration
(includes
fixed and
mobile)
Internet users
population
(2013)
Total
population
(2013)
Source: GSMA Intelligence, CNNIC, UN
have actually used the mobile internet, rather
than simply having the technology available
to do so.
Using China as an example, we can see that
China was home to 630 million unique mobile
subscribers (at the end of 2013) actively using
more than one billion active SIM connections.
This shows that ‘real’ mobile penetration
based on subscribers (i.e, people) currently
stands at 46 per cent of the population in
China, whereas the industry reported almost
90 per cent penetration based on connections
(i.e, SIM cards).
Our research then showed that in 2013,
almost four in five unique subscribers in
China use mobile internet services, adding up
to 499.5 million mobile internet subscribers.
This also means that around 130 million
unique subscribers in China do not use
mobile internet services for a variety of
reasons - including cost of ownership – and
only use their mobile connections to place
voice calls or send text messages.
The research also shows that 31 per cent of
mobile internet subscribers in the country
access mobile internet services via nonmobile broadband networks (i.e, 2G), adding
up to around 155 million subscribers. Cost of
ownership and access to mobile broadband
network coverage are likely to be the key
reasons for this. Nonetheless the vast
majority of mobile internet subscribers in
China (69 per cent) access internet services
via mobile broadband networks (3G/4G).
The China Internet Network Information
Center (CNNIC) reported that in 2013, the
share of individuals using the internet (fixed
or mobile) in the country reached 45.8 per
cent, adding up to over 600 million
individuals. Using this metric as a proxy, we
can therefore claim that amongst all internet
subscribers in China, more than 80 per cent
(about five in six) access the internet via
mobile, highlighting the critical role that
mobile networks play in connecting the
population to the internet.
MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
MWC15 Daily DAY1_DAY1 23/02/2015 20:56 Page 35
GSMA MEMBER SERVICES IS STATIONED IN
THE GSMA INNOVATION CITY - ALL ABOARD
Join us at the GSMA Pavilion in the GSMA Innovation City
Stop by to watch BIG screen Mobile World Live TV
■ Mark Zuckerberg, Founder & CEO, Facebook
Maximise your Membership benefits
■ Tom Wheeler, Chairman, United States Federal Communications Commission
■ Learn how to maximise the benefits of your Membership by visiting your
Membership team at the GSMA Pavilion
#MWCSelfie – Enter our free prize draw
GSMA Members Lounge
■ Speak to Membership at the GSMA Pavilion to get your Selfie Stick and
enter our free prize draw to win a Samsung Tablet.*
Become a GSMA Member
■ Come talk to our Member Services team to discover how you can become engaged
with GSMA Membership and drive our industry strategy
■ GSMA Members are invited to join us for networking and cocktails –
Monday through Wednesday, 4pm - 7pm in our Members Lounge.
Drop by the GSMA Pavilion to pick up your VIP Members pass.
*T&C’s apply
8.1
8.0
Visit the GSMA Pavilion in the GSMA Innovation City
Hall 3, Stand 3A06
7
6
5
4
3
2
1
16:18
MWC15 Daily DAY1_DAY1 23/02/2015 20:56 Page 36
ANALYSIS | 4G
Calum Dewar,
Forecasting Manager, GSMA Intelligence
www.gsmaintelligence.com
One in ten mobile
connections running
on 4G by year-end
Migration to 4G is happening at a
rapid rate but is dependent on
operators getting timely access to the
right spectrum
here were 352 live commercial 4G
networks globally as of the end of
January 2015, with more than half of
the world’s mobile markets (124) covered by
at least one 4G operator. This represents an
increase of 88 networks compared to the
same point in 2014. Meanwhile, the number
of 4G connections worldwide more than
doubled between 2013 and 2014, from 200
million to around half a billion (490 million),
meaning that seven per cent of the world’s
cellular connections (excluding M2M) were
on 4G by the end of 2014, compared to just
three per cent a year earlier. By the end of
2015 we expect that more than ten per cent of
connections globally will be on 4G, with this
share rising to more than three in every ten
connections by 2020.
Europe is home to the most 4G networks
with more than 30 per cent of the total (108),
followed by Asia Pacific (66), Latin America
(55) and Northern America (47). However,
while Asia Pacific accounts for only one in six
of the world’s 4G networks, it was home to
Figure 1: Share of 4G deployments by frequency band, by region
(January 2015)
T
GETTING THE RIGHT 4G SPECTRUM
almost half (47 per cent) of the world’s 4G
connections at the end of 2014, largely due to
substantial 4G bases in China, South Korea
and Japan. Similarly, Northern America
accounted for around a third (32 per cent) of
all 4G connections, compared to just 14 per
cent for Europe.
ABOUT GSMA INTELLIGENCE
GSMA Intelligence is the definitive source of global mobile operator data,
analysis and forecasts; and a publisher of authoritative industry reports
and research. Our data covers every operator group, network and MVNO
in every country worldwide – from Afghanistan to Zimbabwe. It is the
most accurate and complete set of industry metrics available, comprising
tens of millions of individual data points, updated daily.
GSMA Intelligence is relied on by leading operators, vendors, regulators,
financial institutions and third-party industry players, to support strategic
decision-making and long-term investment planning. The data is used as
an industry reference point and is frequently cited by the media and by
the industry itself. Our team of analysts and experts produce regular
thought-leading research reports across a range of industry topics.
PAGE 36
Monday 2nd March
all connections on 4G by the end of 2014.
As with their counterparts in the US (45 per
cent 4G adoption in Q4 2014), Japan (42
per cent) and Australia (38 per cent),
operators in these markets were assigned
spectrum for 4G far in advance of many
other regions. However, South Korean
operators LG Uplus (79 per cent 4G
adoption in Q4 2014), KT (60 per cent) and
SK Telecom (59 per cent) head up the list of
the world’s top ten operators in terms of 4G
adoption as the relatively small land mass
of the country allowed them to quickly
reach nationwide coverage.
CHINA DRIVING A MAJOR SHIFT IN
THE 4G LANDSCAPE
The Asia Pacific 4G market is being driven to
a great extent by China’s (and the world’s)
largest operator, China Mobile, which
accounted for three in every ten new 4G
connections worldwide during 2014. After
launching its TD-LTE service at the end of
December 2013, a combination of aggressive
network rollout (410,000 base stations by Q2
2014) and competitive handset and tariff
pricing – combined with the stalling of its
domestic rivals’ 4G launches - resulted in the
operator’s 4G base reaching 90 million by the
end of 2014, making it the world’s largest 4G
operator by some distance. At current growth
rates, we expect China’s 4G base to treble to
300 million by the end of 2015, comfortably
overtaking the US.
In terms of 4G connections as a per
centage of total connections, the most
relevant metric on which to measure 4G
adoption, South Korea is some way ahead
of the rest of the world with two thirds of
The pioneering 4G markets demonstrate
how the principal driver of 4G adoption is 4G
coverage, which is in turn driven by the
timing, type and amount of spectrum
licenced for 4G services. South Korea, the
US, Japan and Australia have all benefitted
from supportive regulatory frameworks that
assigned spectrum for 4G use at an early
stage, whereas in Europe, where 4G adoption
stood at just 10 per cent in Q4 2014,
assignment of spectrum occurred at a slower
rate. The type of spectrum assigned is also
important; for example, despite the size of
the country, Verizon Wireless in the US was
able to reach 97 per cent population
coverage within three years of launch due to
its initial assignment of low frequency, high
propagation ‘coverage band’ spectrum in the
700 MHz range.
While the presence of 13 separate bands
demonstrates
an
initial
lack
of
harmonisation at the global level, the
clustering around the digital dividend bands
(700 MHz, 800 MHz), the refarmed 1800
MHz band and the IMT-extension band
shows the progress that has been made
towards regional spectrum harmonisation.
Between them, these three bands account
for three quarters of all 4G networks
currently in operation.
MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
MWC15 Daily DAY1_DAY1 23/02/2015 20:56 Page 37
CA
| CUSTOMER EXPERIENCE
By Denise Dubie, Senior Principal, Content Strategy at CA Technologies.
Research – Mobility:
Why Your Customers Aren’t
Satisfied and What to Do About It
New research shows enterprise-wide
mobility
can
improve
your
customers’ overall experience.
n the application economy, simply
providing the next killer app is no longer
enough. Consumers’ expectations have
never been higher, and you can lose a
customer in a split second if you have not
focused on optimizing the entire customer
experience.
CA technologies recently sponsored
research company Vanson Bourne to conduct
a global survey of 1,425 senior IT and
business executives on their mobility
initiatives. The results revealed that overall
user satisfaction with mobility efforts to date
remains low: respondents report that only
20% of their customers are completely
satisfied with their experiences with mobility.
The most important result is what
organizations are actually doing to meet
these challenges: implementing a more
holistic approach to enterprise-wide mobility.
In fact, 40% of respondents have already
adopted enterprise mobility and another 47%
plan to in the next two years.
By taking a holistic approach to improving
and securing the overall end-to-end mobile
experience, organizations are reaping huge
rewards:
I
• Enterprise mobility adopters report six
times more end users who are completely
satisfied with their mobility products or
services.
• Twice as many enterprise mobility
adopters
have
already
seen
an
improvement in overall user experience.
• Enterprise mobility adopters have seen a
24% revenue increase from customerfacing mobility apps and a 25%
improvement in the overall customer
experience.
The research proves a few critical points
about mobility. For one, optimization of the
overall end-user and customer mobile
experience is the most important thing you
can focus on for success in the application
economy. And two, the best way to achieve
this is to implement an enterprise-wide
approach to mobility.
UNDERSTAND THE CUSTOMER
EXPERIENCE.
To truly deliver a quality mobile experience,
IT and the business must know how the
customer interfaces with the app and how
well the app responds to customer demand.
Learn, understand and try to experience what
your customers are experiencing.
DEFINE CUSTOMER-DRIVEN RESULTS.
Do you want more customers using your
services? Do you want to deliver more apps
or more feature releases to existing apps?
Businesses must understand the goals of their
mobility efforts to better design the enterprise
strategy.
DEVELOP AN ENTERPRISE MOBILITY
STRATEGY.
It’s clear mobility projects cannot thrive in an
ad hoc environment—they must be
integrated across and baked into all IT and
business endeavors from the start. A
successful enterprise mobility strategy will
encompass managing the data from the back
end to the user device.
IDENTIFY AND NURTURE MOBILITY
TALENT.
To drive an enterprise mobility strategy, IT
organizations must be equipped with the skills
needed to not only develop mobile apps and
services but also the talent to envision how
mobility could enhance existing applications.
MEASURE MOBILE SUCCESS.
Mobility needs monitoring. Mobile apps can
thrive or die in an instant. Learn what works
and what doesn’t early, and build on
successes.
Denise Dubie
Denise is senior principal, content strategy at CA Technologies. As a former IT
industry journalist with IDG Enterprise, her work was featured in print and online daily
in publications such as Computerworld, CIO and Network World. Now Denise is a top
contributor of articles, blogs, whitepapers, eBooks and more. She manages the
REWRITE and Highlight content editorial process and leads social media strategy. With
more than 20 years experience, Denise reports and writes on the application economy,
IT skills and careers, management cloud, mobility, DevOps, big data, security and more.
See more at rewrite.ca.com
MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
Monday 2nd March
PAGE 37
MWC15 Daily DAY1_DAY1 23/02/2015 20:56 Page 38
ANALYSIS | SMARTPHONES
Gu Zhang,
Forecasting Analyst, GSMA Intelligence
www.gsmaintelligence.com
From feature phones
to smartphones,
the road ahead
Smartphones began as a developed
world phenomenon but they are
increasingly gaining traction in
emerging markets too, triggering a
migration away from basic and
feature phones
he increasing number of smartphone
models priced under the $100 mark is
the main driver of consumer migration
from basic and feature phones to
smartphones. GSMA Intelligence research
shows that by 2020, around two thirds of all
connections globally (excluding M2M) will be
smartphones, illustrating the rapid shift away
from basic and feature phones, which
encompassed more than half of global
connections in 2014. Data terminals (e.g,
dongles, tablets, routers) make up the
remaining share of connections (at just below
10 per cent in 2014).
T
SMARTPHONES BEGAN AS A
DEVELOPED WORLD PHENOMENON ...
In many developed markets, smartphone
adoption is approaching the 70-80 per cent
‘ceiling’ at which growth tends to slow.
Across the developed world, basic and
feature phones represented only around a
quarter of all connections in 2014, while only
a residual share of the market is expected to
run on these devices in 2020 as smartphones
become ubiquitous.
While heavy operator subsidies have
contributed significantly to this shift in device
migration in the developed region, the
availability of smartphones at the same price
as basic and feature phones shows that the
latter device category is rapidly becoming
obsolete.
A study of Best Buy’s portfolio of
‘unlocked’ handsets in the US shows that the
vast majority (84 per cent ) of mobile phones
offered in the country are smartphones (most
of them running on Android), with a number
of them priced at the same level as that of the
remaining basic and feature phones – less
than $100 (Average Selling Price, before
discounts and subsidies). Around half of
smartphones on offer are priced below $200,
while 29 smartphones are priced between $47
and $80. Devices that form the portfolio of
basic and feature phones on offer still hold a
slight pricing advantage, but this may not be
the case for long.
... BUT THE FOCUS IS SHIFTING TO
DEVELOPING ECONOMIES
In 2010, the global smartphone connections
market was equally distributed between the
developed and developing regions. However,
almost seven in every ten smartphone
ABOUT GSMA INTELLIGENCE
GSMA Intelligence is the definitive source of global mobile operator data,
analysis and forecasts; and a publisher of authoritative industry reports
and research. Our data covers every operator group, network and MVNO
in every country worldwide – from Afghanistan to Zimbabwe. It is the
most accurate and complete set of industry metrics available, comprising
tens of millions of individual data points, updated daily.
GSMA Intelligence is relied on by leading operators, vendors, regulators,
financial institutions and third-party industry players, to support strategic
decision-making and long-term investment planning. The data is used as
an industry reference point and is frequently cited by the media and by
the industry itself. Our team of analysts and experts produce regular
thought-leading research reports across a range of industry topics.
PAGE 38
Monday 2nd March
Figure 1: Percentage of regional total connections (excluding M2M)
Source: GSMA Intelligence
connections were located in the developing
world in 2014. We expect that the rate of
smartphone adoption will continue to
increase over the coming years, driving the
region to encompass four in every five
smartphone connections globally by 2020.
The wider availability of more affordable
smartphones is an important factor behind
this trend, however we expect that the
transition away from basic and feature
phones in the region will take longer as the
availability of low-cost smartphones (below
the $50 price point) is still limited.
As of 2014, less than a third of all
connections in the developing region are
smartphones, showing the large prevalence of
basic and feature phones currently. By 2020,
we expect that only around 30 per cent of
connections in the region will still be running
on basic and feature phones.
Our research shows that, while smartphone
prices have declined since 2008 - by 30 per
cent in Asia, 25 per cent in Latin America and
20 per cent in Africa - the majority of
smartphones in the developing world are
priced above the $100 mark, whereas the
'sweet spot' for these regions is considered to
be in the $25-$50 range.
Last year, a number of smartphones priced
between $25-$50 were introduced across the
developing region, with new models from
several handset manufacturers. These
launches only mark the start of a price
expansion trend towards low-cost levels that
will spread to more developing economies,
contributing to the adoption of smartphones
in the region – but this will not happen
overnight.
MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
MWC15 Daily DAY1_DAY1 23/02/2015 20:56 Page 39
EXPERIENCE INNOVATION IN ACTION
Hall 3, 3A11/3A31
2
16 INDUSTRY SECTORS
TRAINS
2,506
AUTOMOTIVE
RETAIL
SECURITY
ENERGY
HEALTH
WEARABLES
UTILITIES
AGRICULTURE
INDUSTRIAL
LOGISTICS
RENEWABLES
FITNESS
EDUCATION
NETWORKS
CONSUMER
robotic arm
5
CARS
TRANSPORT
2
CAFES
1
3 STUNT
RIDERS
#GSMAInnovationCity
10:32
MWC15 Daily DAY1_DAY1 23/02/2015 20:56 Page 40
MWC15 Daily DAY1_DAY1 23/02/2015 20:56 Page 41
ARPU
Joss Gillet,
Senior Manager,
GSMA Intelligence
www.gsmaintelligence.com
| ANALYSIS
Matthew Iji,
Forecasting Analyst,
GSMA Intelligence
Evaluating consumer
spending: the need for
a revised ARPU metric
Over the past decade, mobile
operators have introduced an ever
growing choice of services and
offerings to consumers as technology
continues to rapidly revolutionise
consumption habits. But many of the
metrics used to measure success –
such as ARPU — have yet to adapt to
this rapidly changing environment.
espite the acronym, ARPU is not
representative of a user’s (i.e. an
individual) average spending on
mobile services since it is calculated based on
connections (i.e. SIM cards), by dividing
mobile revenue by the average number of
SIM connections during the period.
This calculation is only valid in an
environment where one SIM connection
equals to one unique subscriber, as it was the
case more than a decade ago when mobile
networks were in their infancy. However,
consumers actively use on average almost
two SIM cards each globally which
significantly distorts the calculation.
This phenomenon of multiple SIM per
subscriber is taking place across both
developed and developing regions, albeit
being more prevalent in the latter as costconscious consumers tend to accumulate
prepaid SIM cards to take advantage of the
latest deals and promotions.
Meanwhile, the ability of shared data plans
D
that allow customers to consume their
monthly voice and data allowances across
multiple devices have been exacerbating the
impact that the multi-SIM ownership
phenomenon has on the relevance of existing
indicators such as ARPU.
These tariffs originated from ‘digital
pioneer’ markets in Asia (e.g. South Korea,
Singapore, Hong Kong) and the US, and are
slowly spreading to Europe and mature
markets across most regions. For instance, in
the US, Verizon Wireless’ ‘More Everything’
plan and AT&T Mobility’s ‘Mobile Share
Value’ plan allow customers to use unlimited
voice and text and shared data across up to
ten devices.
To illustrate this phenomenon, take a
fictitious mobile operator that has one
subscriber with a primary connection costing
$60 per month, the operator’s ARPU is $60.
However, when the subscriber goes on to add
a secondary connection costing $20 per
month, the operator’s ARPU actually reduces
by 33 per cent ($80 across two connections =
$40).
Figure 1: ARPU vs ARPS, USA
ARPS = AVERAGE REVENUE PER
UNIQUE SUBSCRIBER
In essence, the constant ARPU declines that
have been taking place around the globe over
the past decade are reflecting trends at a SIM
connection level rather than reflecting ‘real’
average consumer spending. Therefore, a
ABOUT GSMA INTELLIGENCE
GSMA Intelligence is the definitive source of global mobile operator data,
analysis and forecasts; and a publisher of authoritative industry reports
and research. Our data covers every operator group, network and MVNO
in every country worldwide – from Afghanistan to Zimbabwe. It is the
most accurate and complete set of industry metrics available, comprising
tens of millions of individual data points, updated daily.
GSMA Intelligence is relied on by leading operators, vendors, regulators,
financial institutions and third-party industry players, to support strategic
decision-making and long-term investment planning. The data is used as
an industry reference point and is frequently cited by the media and by
the industry itself. Our team of analysts and experts produce regular
thought-leading research reports across a range of industry topics.
MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
Source: GSMA Intelligence
new indicator such as average revenue per
unique subscriber (ARPS) would help to more
accurately evaluate mobile markets’ revenue
potential, price competition or mobile
operators’ performance.
In the US, Verizon Wireless introduced a
new metric that counters the effect of
multiple SIM ownership. For its contract
segment, the operator calculates the average
revenue per account (ARPA) by dividing
contract revenue by the number of accounts
per month during the period. An account
represents one or more connections/devices
that share a single subscription.
THINKING AHEAD: FROM MULTI-SIM
TO CONVERGENCE
The proliferation of bundled services is also
negatively impacting the relevance of
traditional ARPU calculations, making it more
challenging for mobile operators to identify
revenue generated by each product line
(internet, fixed-line, TV and mobile) and
reporting ARPU results representative of all
mobile consumption.
For instance, in Spain, Movistar
(Telefónica) measures the average monthly
revenue generated by its Fusión customers
which reached 3.4 million in Q2 2014, from
2.2 million a year earlier. Fusión is a
convergence tariff that combines multi-play
services (mobile, fixed, internet, TV) under a
single bill, with the possibility to include
additional mobile phone lines to the package
for a flat fee.
All of the aforementioned changes to
ARPU definitions and calculations are key
considerations that require great attention
from mobile operators to ensure that their
business performances are accurately
evaluated in the context of their current
business and forward-looking market trends.
Monday 2nd March
PAGE 41
MWC15 Daily DAY1_DAY1 23/02/2015 20:56 Page 42
MWC15 Daily DAY1_DAY1 23/02/2015 20:56 Page 43
| FLOORPLANS
HALLS 1 & 2
1J60
1E111
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ACCESS TO
OTHER HALLS
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1H09
ON-SITE REGISTRATION / FAST TRACK
FAST
K
TRAC
E
ANC
R
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N
E
ITE
ON-S ATION
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S
I
REG
H
SOUT
2D6
1MR
Vending Machines
Vending Machines
Meeting Room
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Executive Meeting Rooms
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D
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MR MR MR
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MR
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MR
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MR
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MR
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MR
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MR MR MR
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MR
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MR
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MR
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MR
VENT
GF13
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2J25
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MR MR MR
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MR MR MR
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MR MR 2D11
MR
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MR
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2C4 MR 2D7
MR
MR
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MR
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MR
Meeting Room
Meeting Rooms
2B6 2B8 2B10 2C3
MR MR MR MR
VENT
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MR
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MR
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MR 2B32
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MR
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MR
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MR
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MR
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VENT
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MR
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2G11
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MR
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Vending Machines
2J2
2L3
VENT
2N2
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VENT
GF14
Z1.3
MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
GF15
VENT
up
Z1.2
Monday 2nd March
PAGE 43
MWC15 Daily DAY1_DAY1 23/02/2015 20:56 Page 44
A SIMPLER, SAFER WAY TO LOG-IN
IS IN OUR HANDS
Welcome to digital identity that makes passwords a thing of the past.
We hold the future of digital authentication in our hands – and so do our customers. Simply by matching people to their mobile phone,
Mobile Connect allows people to log-in to websites and apps quickly and safely without the need to remember passwords.
This innovative solution is provided by mobile operators worldwide and supported by the GSMA.
Log-in at GSMA Innovation City.
8.1
8.0
7
6
5
4 B
A
3
2
C
1
Monday – Thursday
GSMA Innovation City: Mobile Connect – The new standard in digital authentication
Hall 3, Stand 3A11 & 3A31
A
Monday
14:00 – 15:30
Conference: Spotlight on Mobile Identity Solutions
Hall 4, Conference Village
B
Monday
16:00 – 17:30
Conference: User-centred Privacy in a Connected World
Hall 4, Conference Village
B
Tuesday
09:00 – 12:00
Operator and Service Provider Seminar: Mobile Connect – Restoring trust in online services
Seminar Theatre CC1.1
C
Wednesday 11:30 – 13:30
Seminar: SIM – Security, Identity and Money
Seminar Theatre CC1.1
C
Thursday
Seminar: Mobile Big Data – Solving real life problems & maintaining users’ trust
Seminar Theatre CC1.5
C
08:30 – 10:00
Secure digital identity is now in our hands
MWC15 Daily DAY1_DAY1 23/02/2015 20:57 Page 45
HALL 3 & CONGRESS SQUARE
MR MR MR MR MR
8 9 10 11 12
| FLOORPLANS
3H32 3H34
MR MR
LIFT
GF
6
Meeting Rooms
Vending Machines
3N
33
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31
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B
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Plasma
B
VIP Waiting Area
Meeting Rooms
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1
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Plasma
Refreshments
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1
CC7.10
CC7.9 CC7.8
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Broadcast village
GSMA Innovation City
Stand 3A11 & 3A31
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CS124- CS125
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CS124
Mobile Connect - The convenient and secure
universal log-in solution with privacy protection.
CS123
CS122
CS122 CS121
CS121
Wearables Pavilion
CS160 CS165
CS160
CS165
Meeting
Room
83% of mobile internet users have concerns about sharing
personal information when accessing the internet or apps
from a mobile. Mobile operators can put trust back into
digital services by providing secure authentication and
identification. We hold the future of digital authentication
in our hands – and so do your customers.
CS123
CS120
CS150
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MR
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CS100 CS105
CS157MR
CS156
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CS155
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CS105
CS140
CS145
CS90
CS90
CS135
CS135
Simply by matching people to their mobile phone,
Mobile Connect allows people to log-in to websites and
apps quickly and safely without the need to remember
passwords. This innovative solution is provided by mobile
operators worldwide and supported by the GSMA.
Experience and get involved with Mobile Connect here
today at the GSMA Innovation City Hall 3 Stand 3A11 &
3A31. Secure digital identity is now in our hands.
CS70
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MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
CS60
Monday 2nd March
PAGE 45
MWC15 Daily DAY1_DAY1 23/02/2015 20:57 Page 46
FLOORPLANS | HALLS 4 & 5
4A1
ACCESS TO
OTHER HALLS
PIPE 4.8m H
i
Ministerial
Programme
&
Mobile World
Summit
GSMA Auditorium
PIPE 4.8m H
4A2
Exit down from CC4
Exit down
from CC4
GF8
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MR
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Low Barrier
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PAGE 46
5C61
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MR
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MR
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5K61
Monday 2nd March
5G11
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GF3
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GF2
MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
MWC15 Daily DAY1_DAY1 23/02/2015 20:57 Page 47
| FLOORPLANS
HALLS 6 & 7
6F62
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China Pavilion
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6M56
6H51
6G50
6I53
6H50
6I51
6I50
6G47
6H47
6G46
6I57
6H46
6O24
MR
6L50
6C50
6F46
6O26
MR
6N25MR
6J50
6J51
6M53
6K50
6I55
6N21MR
6M49
6L48
6N26MR
6O22
MR
6O20
MR
6K40
6J41
6G41
6B40
6A40
6C41
6D40
6H41
6I40
6H40
6F40-
6M38
6O21MR
6N15MR
6K36
6J36
6L36
6N18MR
6M36
6O19MR
6H37
6C36
6O23MR
6N17MR
6J37
6G37
6O18
MR
6N22MR
6L40
6K38
6I37
6O25MR
6N19MR
6M40
6L41
6J40
6G40
6C40
6I36
Meeting Rooms
6O15MR
6J30
6H30
6L30
6M30
6H31
6C30
6E30
6I30
6G30
6G31
6N13MR
6K30
6J29
6J28
6N14MR
6O13MR
6N12MR
6O11MR
6K37
6B30
6H38
6I27
6L26
Low Barrier
6J26
6M29
6M26
6N11MR
6K35
6O12
MR
Low Barrier
6A30
6I22
6G20
Low Barrier
6C20
6E20
6J21
6I20
6H21
6E21
6J22
6K21
6J18
6K15
6N7MR
6M17
6K20
6J20
6I21
6H20
6G21
6L21
6N8MR
6O10
MR
6O7MR
6M20-
6L20
6O5MR
6M15
6N5MR
6O8
MR
6N6MR
Low Barrier
6O3MR
6M10
6B10
6C10
6I12
6I10
6E11
6H10
6G10
6G11
6E10
6J13
6J11
6M13
6L6
6M7
6L11
6K11
6J10
6L10
6I06
6J07
6J06
6J08
6N3MR
6N4MR
6N1MR
6N2MR
6O1MR
6K10
6I11
6O6
MR
6M08
6L05
6K05
6O4
MR
6O2
MR
Z4.10
Z4.16
Z4.14
Stand: 6E20
7N89
MR
7O37MR
7O36MR
7O35MR
7O34MR
7N85
7N93
MR
7N94
MR
GF11
7N95
MR
7L78
7N83
7N81
7L76
7I83
7K72
7I92
7I90
7K78
7K81
7L81
7N77
7G80
7I94
7D80
7G81
7I81
7K74
7I82
7F81
Low Barrier
7C86
7B87
7B85
7C80
7B83
7B81
7C81
7D81
7F80
7G76
7I84
Low Barrier
7P26MR
7P24MR
7N91
MR
7D76
7A81
Lift
Low Barrier
7P22
MR
7A80
7O33MR
7P20
MR
7O32MR
7N73
7N71
7L71
7K71
7K70
7J73
7J71
7O30MR
7N67
7N65
7L65
7K65
7K68
7J63
7J65
7O28MR
7N63
7O26MR
7N59
7G70
7F71
7G68
7F67
7O31MR
7K64
7O27MR
7N60
7N61
7G60
7F61
7C71
7C73
7F70
7A71
7C70
7D70
7I71
7P18
MR
7G71
7D68
7C67
7C68
7C65
7B67
7K63
7J61
7L61
7I61
7F60
7C60
7D61
7B61
7A61
7K61
7P16MR
7A60
7C61
7O25MR
Meeting Rooms
7G61
7O24MR
7P14MR
7N43
7K51
7L51
7N45
7O21MR
7K50
7M59
7M57
7M55
7M40
7M53
7M51
7M49
7M36
7K43
7F51
7C50
7B51
7C40
7B41
7B146
7E51
7J40
7O19MR
7J43
7O18MR
7P12MR
7G50
7I51
7N41
7O22MR
7K41
7M38
7G41
7H40
7H41
7K40
7F41
7G40
7K35
7E41
7C41
7J38
7O17MR
7B140
7G37
7A41
7P10MR
7O15MR
7B33
7P8MR
7O14MR
7M47
7M45
7M41
7O12MR
7M39
7M37
7M35
7M30
7M32
7K31
7M31
7M29
7M27
7M25
7J27
7J25
7M20
7M22
7J32
7O6MR
7M23
7M21
7M17
7M19
7P4MR
7O3MR
7O2MR
7M15
7M13
7M11
7M09
7P2MR
7O1MR
7O4MR
7M07
7M05
7M03
7M01
7M16
7E30
7C32
7C30
7G31
7H31
7B
31
7B
29
7B
27
NFC & Mobile Money Pavilion
7K21
7K17
7E31
7J28
7J21
7A40
7J20
7J22
7H23
7H21
7G21
7K15
7J17
7K10
7C18
7H22
7H20
7K20
7O5MR
7F30
7F31
7J30
7K25
7K27
7M28
Green Technology Pavilion
7O8MR
7J31
7K30
7M43
7O13MR
7J33
7K12
7J15
7J16
7J18
7H17
7H15
7J11
7J10
7J12
7H13
7H11
7J05
7J06
7J08
7H05
7H03
7F21
7H10
7H12
7H08
GF10
MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
7G05
7C12
7E14
7E12
7G11
7G09
7K08
7F03
7B21
7B15
7A21
7A11
7C05
7E08
7C 7C 7B 7B
14 16 19 17
7C13
7E19
7E06
7B25
7C21
7E21
7H18
7M08
7K06
7E20
7B11
7C07
GF9
Monday 2nd March
PAGE 47
MWC15 Daily DAY1_DAY1 23/02/2015 20:57 Page 48
FLOORPLANS | HALLS 8.0 & 8.1
8.0K25 8.0K26 8.0K27
MR
MR
MR
8.0K24
MR
Theatre E
8.0K21MR
8.0K22
MR
8.0K17MR
8.0K18
MR
8.0K14MR
8.0K15
MR
8.0K23
MR
8.0K20
MR
8.0K19
MR
Meeting Rooms
8.0K16
MR
8.0K13
MR
8.0K10MR 8.0K11MR
8.0K12
MR
8.0K8MR
8.0K7MR
8.0K9
MR
Breakout
Room E
8.0K5MR
8.0K6
MR
8.0K4
MR
8.0K2MR
8.0K3MR
Foyer E
Theatre F
Foyer F
8.0
I35
8.0
I39
8.0
I37
8.0
J30
8.0
J24
8.0
I33
8.0
I25
8.0
I29
8.0
I27
8.0
J20
8.0
J14
8.0
I23
8.0
I15
8.0
J6
8.0
I7
8.0I10
8.0I20
8.0I6
8.0I12
8.0I8
8.0H16
8.0H9
8.0H11
Networking
Lounge
8.0
H20
8.0
H14
8.0
G21
8.0
G17
8.0H10
8.0G13
8.0G11
8.0G19
Theatre C
8.0G20
8.0G14
8.0F17 8.0F15
Foyer C
8.0
F40
8.0
F36
8.0
F38
8.0
F34
8.0
E39
8.0
E37
Stand: 8.1G20
8.0
I9
8.0
I11
8.0
I19
Theatre D
8.0
J10
8.0
I13
8.0G2
8.0F11
CC8.16
CC8.15
8.0
F20
8.0E29
8.0
F18
8.0F10
8.0E19
CC8.14
CC8.13
CC8.12
CC8.11
CC8.10
CC8.7
CC8.6
CC8.5
CC8.4
CC8.3
CC8.2
CC8.1
CC8
CC8.24A
8.0F30
CC8.8
CC8.9
Goods Lift 8.1
Max Weight - 4000 Kg
Size - 2.36m x 3.5m
Door Width - 2.67m
Door Height - 2.17m
CC8.23
CC8.24B
CC8.19
CC8.22
8.0
F08
CC8.21
8.0E9
8.1K79
8.1K77
8.1K85
8.1K65
8.1K73
CC8.18
CC8.17A&B
CC8.20
8.1K51
8.1K41
8.1K31
8.1K11
Meeting Rooms
8.0
8.0
E70MR E69MR
8.0
8.0
D79MR D75MR
8.0
8.0 D67MR
D69MR
8.0
D65MR
8.0
8.0
E62MR E58
8.0
E52
8.0
E54
8.0
E40
8.0
8.0
E60MR E56
8.0
E50
8.0
E46
8.0
E36
8.0
8.0
E64MR D57
8.0
D49
8.0
E38
8.0
E30
8.0
E34
8.0
D29
8.0
D39
8.0
E24
Catalan Zone
8.0E14
8.0
E16
8.0
D25
8.0E10
8.1
K64
8.1
K62
8.1
K66
8.0D21
8.0
8.0 D66MR
D70MR
8.0
8.0 C73MR
C77MR
8.0
8.0 C65MR
C69MR
8.0
8.0
C79MR C75MR
8.0
8.0 C63MR
C67MR
8.0
8.0
D60MR D58
8.0D50
8.0D40
8.0
D30
8.0
D24
8.0
D20
8.0
D14
8.0
C19
8.0
C15
8.1K48
8.1K52
8.1
K68
8.1
K70
8.0
8.0
D80MR D76MR
8.1K22
8.1K14
8.1K40
8.1
K54
8.1J31
8.1
J67
8.1J71
8.1
K24
8.1
K20
8.1
K16
8.1
J17
8.1
J13
8.1
J9
8.1
J15
8.1
J11
8.1
J7
8.1K42
8.1
J5
8.1
J3
8.0D10
8.0
8.0
C59MR C55
8.0
C49
8.0
C45
8.0C35
8.0
C29
8.0
C25
Goods Lift 8.2
Max Weight - 6000 Kg
Size - 2.36m x 5.28m
Door Width - 2.69m
Door Height - 2.78m
8.1J64
8.1J34
8.1I59
8.1
I63
ACCESS TO
OTHER HALLS
8.0C10
8.0
B17
8.1I49
8.1I51
8.1J30
8.1I35
8.1H48
8.1I50
8.1I40
8.1H65
8.0
B16
Theatre B
Theatre A
8.1J14
8.1J10
8.1I21
8.1I11
8.1I13
8.1
I20
8.1
I18
8.1
I16
8.1
H21
8.1
H19
8.1
H15
8.1I10
8.1
H13
8.1
H11
APP LOUNGE
8.1H49
8.1H51
8.0
B15MR
8.0
B12MR
8.1J20
8.1I41
8.1
I61
Goods Lift 8.3
Max Weight - 4000 Kg
Size - 2.36m x 3.5m
Door Width - 2.8m
Door Height - 2.39m
8.0B10
8.0
8.0
8.0A14MR A12MR A10MR
Meeting
Rooms
8.1
H70
8.1
H68
8.1
H64
8.1
H60
8.1
H58
8.1
G71
8.1
G69
8.1
G63
8.1
G61
8.1
G59
8.1
G70
Mobile Cloud Pavilion
8.0
A16MR
8.1H50
8.1
H46
8.1H44
8.1
G49
8.1G47
8.1H20
8.1H22
8.1G20
8.1G11
8.1G33
8.1G41
8.1G35
ENTRANCE
8.0
8.0
E80MR E76MR
ENTRANCE
8.0
J34
8.0
I41
NORTH ENTRANCE
Foyer D
8.0
J40
8.1
G58
8.1F49
8.1
F71
8.1F41
8.1F31
8.1F65
8.1F70
8.1F50
8.1E49
8.1E41
8.1E67
8.1E61
8.1E51
8.1E58
Goods Lift 8.4
Max Weight - 6000 Kg
Size - 2.36m x 5.28m
Door Width - 2.7m
Door Height - 2.78m
8.1E70
8.1E68
8.1E60
8.1D71
8.1D65
8.1D61
8.1D51
8.1
D70
Stand: 8.1B74
8.1
D72
8.1
B77
8.1D49
8.1E30
8.1E20
8.1E22
8.1E10
8.1D31
8.1D21
8.1D15
8.1D11
8.1D41
8.1D59
8.1
D66
8.1D20
8.1D53
8.1
D68
8.1D60
8.1D50
8.1
D10
8.1D14
8.1C31
8.1C41
8.1C21
8.1
C13
8.1
C11
8.1
B73
8.1B53
8.1
B75
8.1
B71
8.1B61
8.1B51
8.1C10
Goods Lift 8.5
Max Weight - 6000 Kg
Size - 2.36m x 5.28m
Door Width - 2.7m
Door Height - 2.72m
8.1C20
8.1C14
8.1B21
8.1B15 8.1B13
8.1B41
8.1B11
8.1B74
8.1B20
8.1A61
8.1B12
8.1A41
8.1A21
8.1A73
8.1A11
ENTRANCE
ACCESS TO
OTHER HALLS
PAGE 48
Monday 2nd March
MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
MWC15 Daily DAY1.qxp_DAY1 01/03/2015 17:28 Page 49
…
…and Space Invaders!
Discover Unique Insights to monetize
your data & virtualize your network
Whether you face challenging NPS
targets, daunting ARPU goals or
major OPEX & CAPEX pressures,
hitting KPI’s never gets any easier!
Visit our stand in Hall 1 and see for
yourself the transformational value
and powerful business decisions
that can be driven by deep insight
into your data goldmine.
Discover the power of real-time
Talk to us
level behaviour.
And, with more and more
operators harnessing the power
of big data and analytics, our
experienced global management
team will be on hand to talk you
through real case studies and help
you decide on the strategies that
will work for you.
And who said Mobile
World Congress
should be all work
and no play?
Visit us at Hall 1 Stand
1C40 and relax with a
refreshing Bubbleology
Bubble Tea or challenge
your colleagues to a
game of Space Invaders
on one of our retro
arcade consoles.
MWC15 Daily DAY1.qxp_DAY1 01/03/2015 17:28 Page 50
EXHIBITOR LISTING
COMPANY NAME
STAND
HALL 1
Accenture
1C26, 2M20, 2M2
3.14
1I30
A3&O Ltd
1F46
Accenture
1E40, 2H2, 2H20
Acer Europe SA
1G50
Acsys Technologies Ltd.
1A14
Agency of Advanced Cultural Technologies&Services, Daejeon
1I30
ARCHOS S.A.
1G29
Argela
1E19
Aveicellular Lda
1E20
Backpackr Inc.
1I30
BandRich Inc.
1G08
Bango
1F47
Beijing Dynamic Power Co., Ltd
1E14
Binbit México
1A30
Blackphone – A Silent Circle Company
1G45
Carrier iQ
1H21
CEKO
1I30
CITI Value in Real Time
1A30
Clips Technology Co., Ltd.
1C19
Consejo para el Desarrollo de la Industria
de Software de Nuevo León AC
1A30
CrucialTec Co.,Ltd
1C30
Daegu Technopark Mobile Technology Convergence Center
1C19
Dai Nippon Printing Co., Ltd.
1G30
DATA FACTORY
1I30
dotorimaker
1I30
EBL COMPANY, Inc
1I30
ELECOM CO.,LTD
1H32
epay
1G49
EPERFORMA Co., Ltd.
1I30
Ethertronics, Inc.
1D49
eWAVE Networks Limited
1C5
Fingerprint Cards AB
1E50, 2A13MR, 2A15MR
Ford of Europe
1A38, 3C20
FunnyPack Inc.
1I30
FUTUREROBOT Co., Ltd.
1C19
Geneva Lab / G-Lab GmbH
1H26
Genmix Technology Co., Ltd.
1I30
Good Technology
1B42, 2EMR.J6
Graphite Software
1B50
Green Packet
1E9
GSMA Connected Living Programme
DMR CC1 Reception
GSMA Mobile Enabled Community Services
CC1 Reception
Guangzhou Shiyuan Electronics Co., Ltd.
1H20
GWC
1G20
HCL Technologies
1A12, 2F20
HFR,Inc.
1I30
Honpe Technology(Shenzhen)Co.,Ltd
1F49
Huawei Technologies Co., Ltd.
1J60, 3I30, 1J50, Z3A.3
Hysteric Monster Co.,Ltd
1I30
HZO, Inc.
1H19
IDEX ASA
1H25, 2A3MR
ImageNEXT Co.,Ltd.
1I30
Infinet Malta Ltd
1E46
Ingram Micro
1I50
Instituto Federal de Telecomunicaciones IFT
1A30
Integrated Device Technology
1H10
Intel Corporation
3D30, 8.1E41, DMR CC1.3 Mon
J.Speech
1I30
Jolla Oy
1F40
Joros Inc
1D51
Kanga factory
1I30
Kaspersky Lab UK
5B10, DMR CC1.3 Tues
Keysight Technologies
1E10, 2I2
KITA (Korea International Trade Association)
1I30
KOMATECH
1C19
KONA I Co., Ltd.
1C19
Laird
1G19, 2EMR.I3
LANDESK
1F50
LG Electronics Inc.
3K20, 1H28, 3K4MR
LigoWave
1H30
Looq System, Inc.
1D50
MagnaLAB, Inc.
1I30
Mantiz Game Stuidos
1A30
McKinsey & Company
DMR CC1.3 Wed
MediaMotive
1B54
Meitu
1B52
MexicoIT
1A30
Monitorlinq
1D42
Municipio Leon
1A30
MYCOM OSI
1A20
NAMU Inc.
1I30
NEOWINE Co., Ltd.
1I30
NetCracker Technology
5G21, 2J30, DMR CC1.2 PM
Nine Bridge Co., Ltd.
1C7
NINETAIL Co,.Ltd
1I30
Nomit inc
1I30
Noontec Korea Co.,Ltd.
1C19
NTT DOCOMO, INC.
1C39
ONEm
1C29
Parkuest
1A30
PCS Wireless
1E30
PEOPLE I Co., Ltd
1I30
PetFit
1I30
Playful Interactive
1A30
Pomeranian Science and Technology Park Gdynia
1E16
PowerBase Industrial (HK) Ltd
1G11
Project People Limited/GSMA Marketplace
1H09
PROMEXICO
1A30
PwC
1A48
Qpick
1I30
RADWIN
1G25
Ralacoaster Inc.
1I30
RAONTECH
1I30
Runner's High
1I30
ruwido austria gmbh
1A40
S Soft Inc.
1I30
Securifi Ltd.
1E48
SEMS GAMES Co., Ltd.
1I30
SeongNam Industry Promotion Agency
1I30
Seoungeun sangsa co.
1I30
Shanghai Wind Communication co., Ltd
1G10
Shenzhen Longsys Electronics Co.,Ltd
1E49
Shenzhen PCTX Technology Development Co., Ltd.
1E22
Smart Venture Institute
1I30
Smart Venture Institute (University Of Ulsan)
1I30
Smart Venture Startup Institute
1I30
Smartlink
1I31
PAGE 50
Monday 2nd March
COMPANY NAME
STAND
Solus Password Solutions
1E18
SOSO H&C
1C19
Sunonwealth Electric Machine Industry Co.,Ltd.,
1A10
Suzhou Snail Digital Technology Co., Ltd
1H50
Syobe Creative
1I30
Tail-f Systems, a Cisco Company
CC1 Reception, DMR CC1.4 Tues
Taiwan External Trade Development Council (TAITRA)
1D46, 5J11
Tamseng
1I30
Tangoe Inc.
1C10
Taqua
1H27
Tektronix Communications
1C40
The Coca-Cola Company
CC1 Reception, DMR CC1.2 Mon & Tues
Totaltech
1A30
TRAIS Co., Ltd.
1C19
UzBRAINNet Inc.
1C19
Vigyanlabs Inc.
1D48
VIRDI
1G9
Voxox
1H31
Watching My Dream
1I30
Wattio
1E12
WEXLER
1C20
whoop
1I30
ZEPETRONIX
1C19
HALL 2
3M
2A16MR
Accellion Inc.
2C15MR
Accenture
1E40, 2H2, 2H20
Acco Semiconductor
2A24MR
Adaptive Mobile
2B28MR
ADTRAN Gmbh
2EMR.J9
Advanced Micro Devices, Inc.
2B52MR
AetherPal, Inc.
2A11MR
Affirmed Networks
2C19MR
AGNITiO
2D20MR
Airvana
2B29MR
ALPHA NETWORKS INC
2C13MR
Altera
2C6MR
Altiostar Networks, Inc.
2EMR.J4
American Express
2EMR.I7, 2EMR.I9
Analog Devices
2EMR.C8
Android
Z2A.1, Z3B.5
ANOVO
2A42MR, 2A44MR
AOptix
2A8MR, 2B3MR
Arbooster Limited
2E2
Artesyn Embedded Technologies
2B9MR
Askey Computer Corp.
5F11, 2B6MR
ASOCS Ltd
2D50
ASPIDER-NGI
2EMR.I11
Aspire Technology
7F70, 2B27MR
Assurant Solutions
2EMR.D1
ASUSTek Computer Inc.
2H31
ATX Networks
2D50
Audience
2C16MR
BASEBONE
2D27MR
BICS
2E40
Biid
2E4MR
Blu Products
2EMR.I2
Brightcove
2C21MR
Brightstar Corp.
2I20
BroadSoft
2C17MR, 2EMR.B8
Brocade
2G29
BT Global Telecom Markets
2B15MR
Cambridge Silicon Radio Ltd
2EMR.D7
Capgemini
2EMR.D3
Cavium, Inc.
2F60
CELISTICS
2E36
Cellwize Wireless Technologies PTE Ltd.
2D50
CENX
2F50
ciena
5C61, 2J51
Cirrus Logic, Inc.
2F12
Citi
2EMR.B11, 2EMR.B7, 2EMR.B9
Cohere Technologies
2EMR.D11
CommScope
2E46
ConteXtream
2D50, 2EMR.A12
Corephotonics
2C9MR
Coriant
2I30
Cortica
2D50
CounterPath Corporation
7H40, 2D17MR
Crossrider
2D50, 8.1K85
CTDI Europe
2L8
Cyanogen, Inc.
2EMR.I5
Cypress Semiconductor Corp.
2C26MR
D-Link
2D23MR
Deezer
2A34MR, 2A40MR
Deloitte
2EMR.B6
Devicescape
2EMR.I8
Dixons Carphone Group
6M36, 2G26
DMI (Digital Management Inc)
2B44MR
DocuSign
2EMR.D8
Dolby
2J28
Dropbox, Inc.
2C12MR, 2C7MR
DSP Group
2A32MR
EMERSON NETWORK POWER
2D4MR
EMS
2G31
Equinix
2D7MR
Ericsson
Z3.B1, 2N60
ESS Technology, Inc.
2B22MR
Etisalat
2J20
Eurotech S.p.A.
2B8MR
EVENTISIMO S.L.
2EMR.J10
Evolving Systems
2B24MR, 2B26MR
F-Secure Corporation
2A9MR
Facebook Inc.
2EMR.E2 – 2EMR.E12, 2EMR.F3 – 2EMR.F7,
2EMR.G3 – 2EMR.G11, 2EMR.H2 – 2EMR.H12, 4.01
Fingerprint Cards AB
1E50, 2A13MR, 2A15MR
Gameloft
2C25MR
GEMA International AG
2I4MR
GENBAND
2I31
General Motors
8.1I50, 2EMR.B1, 2EMR.B2
Global Certification Forum (GCF) Ltd
2EMR.D5
Good Technology
1B42, 2EMR.J6
Google Ireland Ltd
2EMR.J1, 2EMR.J2, 2EMR.J3, 2J60
GSMA Managed Services
2A2MR
GSMA Marketplace
2A6MR
HARMAN
2L2, 2L3
HCL Technologies
1A12, 2F20
Humavox
2D50
iconectiv
2D25MR
IDEX ASA
1H25, 2A3MR
Idomoo
2D50
COMPANY NAME
STAND
IMA
2D50
Imagine Communications
2A10MR
Infinera
2EMR.B5, 2EMR.C6
Infonova
8.1B61, 2B42MR
IPgallery
2D50, 5E71
IronSource
2D50, 8.1A73
Italtel
2J2
Juniper Networks
2I60, 2J61
Kaltura
2D50, 5F81
Kaymera Technologies
2D50
Keysight Technologies
1E10, 2I2
Kyocera Communications, Inc.
2EMR.J8
La-Mark
2D50
Laird
1G19, 2EMR.I3
Lantiq
2B10MR
LCC - Lightbridge Communications Corporation
2EMR.I1
LINE Euro-Americas Corporation
2B54MR
Lookout
2B7MR
McAfee, part of Intel Security
3D30, 2EMR.C5, 2EMR.D4
Metaswitch Networks
2EMR.C10, 2EMR.C12
Micron Technology
2G30
Microsemi Frequency and Time Corporation
2C27MR
Microsoft Corporation
3M30, 2E10, Z3A.2
Microtel (UK) Plc
2B48MR
MobileIron
2EMR.D9
Movile
2C4MR
Mozido & DaVincian Healthcare
2B32MR
Myriad Group
2EMR.B10
NetComm Wireless
2B19MR, 2B21MR
NetCracker Technology
5G21, 2J30, DMR CC1.2 PM
Neustar
2A30MR, 2D21MR
NGMN Alliance
2B60MR
Novatel Wireless, Inc
2C22MR, 2C24MR
Oasis Smart SIM
2D13MR, 2D15MR, 2D19MR
ON Semiconductor
2A36MR, 2A38MR
Ooredoo Group
2H60
Openet
2F36
Overture Networks
2C10MR
OzVision
2D50
PayPal
2EMR.A1, 2EMR.A2, 2EMR.A3, 2EMR.A4,
2EMR.A5, 2EMR.A6, 2EMR.A8
PCCW Global
2C23MR
PeerApp
2D50
Peregrine Semiconductor
2A28MR
Pixelworks, Inc.
2B20MR
Pontis
2D50
Proxama
2EMR.J11
Qnovo
2C5MR
Qorvo
2I25
RAD
2D50
RADCOM Ltd.
2D50
Radware
2D50
Rambus
2EMR.B3
Redbend
2H30
RingCentral
2EMR.J7
Samsung Electronics Co Ltd
3H10, 3I10, 8.1A61, 2M10
Samsung Semiconductor Europe GmbH
2D40
Sansa Security
2F10
SAS
2D9MR
Saudi Telecom Company
2G10
SBCK Corp.
2EMR.I10
Sedona
2D50
Sercomm Corporation
2D5MR
Shanghai Huaqin Telecom Technology CO.LTD
2B18MR
Shazam Entertainment Limited
2B56MR
Sigma Systems
2A26MR, 2B17MR
Siklu
2D50
Smith Micro Software, Inc.
2EMR.C2, 2EMR.C4
Sonim Technologies
2B46MR
Sony Europe Limited
2D11MR
Sony Mobile Communications AB
3M10, 2K60
Stratus Technologies
2EMR.I12
Symphony Teleca Corp.
8.1B75, 2G11, 2G13
Synaptics, Inc.
2G61
Syniverse
2G21
Tata Communications
5I81, 2H26
Tech21
2EMR.D10
TECHNICOLOR
2EMR.I4
Telenor Group
2G20
TeleSign
2B30MR
TeliaSonera AB
2A18MR, 2A20MR, 2A22MR, 2B13MR
TEOCO Coporation
2EMR.C1, 2EMR.C3
Texas Instruments Incorporated
2A5MR, 2A7MR
Tianma Micro-Electronics Co., Ltd.
2B2MR, 2B4MR
TIMWE
2F40
u-blox AG
2C1MR, 2C3MR
Upstream
2L10
Vasona Networks, Inc.
2D50
VimpelCom Ltd
2G60
WalkMe
2D50
wefi
2D50
Western Union Digital Ventures
2C11MR
Wireless Broadband Alliance (WBA)
2D2
WiSpry Inc.
2B40MR
Wyred
2B5MR
XPAL Power
2C8MR
Yahoo
2J29
Yulong Technologies (Hong Kong) Co., Limited
2EMR.A11, 2EMR.A9
Zain
2D20
HALL 3
AirWatch by VMware
Akamai Technologies
Alcatel-Lucent
Amdocs
Android
AT&T
AudioCodes
Broadcom Corporation
China Mobile Communications Corporation
Cisco
Comverse Ltd.
Consumer Physics
Dell Inc
Deutsche Telekom AG
ding*
Ericsson
Firefox
Ford of Europe
GSMA Innovation City
GSMA Pavilion
3D10
3B30
3K10
3G10
Z2A.1, Z3B.5
Innovation City, 3A31
5C81, 3K2MR
3C10
3A10
3E30
3L20
3H34MR
3L30
3K30, Z3.4
Z3B.2
Z3.B1, 2N60
3C30
1A38, 3C20
Innovation City, 3A11
3A06
COMPANY NAME
Hewlett-Packard
Huawei Technologies Co., Ltd.
IBM
Intel Corporation
Jasper
KT
Lenovo
LG Electronics Inc.
McAfee, part of Intel Security
Microsoft Corporation
Mozilla
NEC Corporation
Nextivity Inc
Nokia
Oracle America, Inc.
Oral-B
Qualcomm Incorporated
Red Hat
Samsung Electronics Co Ltd
Sierra Wireless
SK hynix Inc.
SK planet shopkick GmbH
SK Telecom
Sony Mobile Communications AB
TELEFÓNICA SA
Vodafone
ZTE Corporation
STAND
3A20
1J60, 3I30, 1J50, Z3A.3
3H30
3D30, 8.1E41, DMR CC1.3 Mon
Innovation City, 3A11
Innovation City, 3A11
3N30, 3N33
3K20, 1H28, 3K4MR
3D30, 2EMR.C5, 2EMR.D4
3M30, 2E10, Z3A.2
3C30
3N10, 3N11, 3N21, 3N31
3H32MR
3B10, Z3B.7
3B20
Innovation City, 3A11
3E10
3L30
3H10, 3I10, 8.1A61, 2M10
Innovation City, 3A11
3J30
3J30
3J30
3M10, 2K60
3J20
Innovation City, 3A11
3F30
CONGRESS SQUARE
Abertis Telecom
CS60
Accent Advanced Systems
CS50
ACUNTIA
CS60
AD TELECOM, S.L.
CS50
ADSmovil
CS140
Advanced Automotive Antennas
CS50
AGILE CONTENTS
CS50
AiQ Smart Clothing Inc.
CS125
ALDEAMO
CS140
Aparca&Go
CS50
Appszoom Technologies
CS60
ARGELICH NETWORKS
CS60
ASCAMM TECHNOLOGY CENTRE
CS50
Aywant (Zed)
CS60
AZETTI NETWORKS
CS60
Barcelona Digital Technology Centre (BDigital)
CS50
BARCELONA MEDIA
CS50
Beabloo
CS50
BEREPUBLIC NETWORKS
CS50
Bismart
CS50
CartoDB
CS60
CMC DIGITAL
CS140
CodiTramuntana
CS50
Compuer Vision Center
CS50
CONNECTEDEVICE Ltd
CS123
Crazy4Media
CS60
CTTC / DLR GfR mbH
CS50
Deister Software
CS60
DIALOGA GROUP
CS150
DIGITAL LEGENDS ENTERTAINMENT
CS50
DINERO POR TU MOVIL
CS60
Direccio General de Telecomunicacions
CS50
Domoti
CS140
Doonamis
CS50
Droiders
CS121
DUAL BEAM MERGER INGENIEROS
CS60
EEN-Enterprise Europe Network ACCIÓ
CS50
Effilogics Technologies
CS50
Enterdev SAS
CS140
EXSIS SOFTWARE Y SOLUCIONES S.A.S
CS140
eyebee® by DYNATEC
CS60
EYETOK
CS50
Fitbit Inc
CS130, 6O32MR
Fitbit Inc
CS130, 6O32MR
Flumotion Services SA
CS50
Fonexion Spain S.A.
CS105
fonYou Telecom
CS50
FOONKIE MONKEY
CS140
ForceManager
CS60
GARMIN
CS90, 7O25MR
GARMIN
CS90, 7O25MR
GESTPOINTGSM
CS60
GoPro
CS120
Government of Catalonia
8.1K48, CS50
GP ENTERPRISE ASIA LIMITED
CS122
Guru's System s.l
CS50
Hi Mom S.A.S.
CS140
IDI EIKON
CS60
IMAGIC
CS60
imasD Tecnología
CS60
inAtlas
CS50
Incubio
CS50
Indra
CS60
Ingeneo SAS
CS140
Intesis Software S.L.
CS50
IP TOTAL SOFTWARE
CS140
JAL21 Consulting & Venture Capital
CS60
Jsc Ingenium
CS60
KIMIA
CS60
KITMAKER
CS60
KRONOZ LLC
CS100
Lechpol
CS135
Ledmotive Technologies
CS50
Lhings
CS50
LPTIC
CS156
Manduka Games, S.L.
CS50
MARTIAN WATCHES
CS124
Masvoz
CS60
Maxcom S.A.
CS135
Medtep
CS50
Mobbeel
CS60
MOBILE WORLD CAPITAL BARCELONA
CS70
Mooveteam, S.L.
CS60
Movilok Interactividad Móvil
CS60
MyScreenPROTECTOR
CS135
Neàpolis
CS50
New Relic
8.1B13, CS60, 8.0C59MR
Nexus Geografics
CS50
Nilox
CS80
NovaIntegra
CS140
Openshopen
CS50
MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
MWC15 Daily DAY1.qxp_DAY1 01/03/2015 17:29 Page 51
EXHIBITOR LISTING
COMPANY NAME
Optima Consulting S.A.S.
P2i
Peel
PICK DATA, SL
Polaroid
Procolombia
QUIEROAPPS.COM
QUOBIS
Qustodio
Red Points
redBorder
Reticare
RTC Digital Consulting
Safelayer Secure Communications
Saygus
SDP Telecom a Molex Company
Sensing & Control Systems
Shoulderpod
Signaturit
Sistelbanda S.A.
SITmobile Soprano Group Company
Software Quality Systems, S.A.
Spanish Pavilion
SPIDERCLOUD WIRELESS
STARLAB
SVForum
Taisys Technologies Co., Ltd.
Tecnologías, Servicios Telemáticos y Sistemas SA
TELNET REDES INTELIGENTES S.A.
Telrad Networks
Tu Pediatra Online
Unify
Validated ID
VEXIA
Wavecontrol
Whiplash Entertainment, SL
Worldline
Xopik Mobile Marketing, S.L.
Xplica't
Yup Charge
STAND
CS140
CS165, CS157MR
CS180
CS60
CS76
CS140
CS60
CS60
CS50
CS50
CS60
CS60
CS140
CS60
CS65
CS77
CS60
CS50
CS50
CS60
CS50
CS60
CS60
CS85
CS50
CS50
CS75
CS60
CS60
CS160
CS50
CS145
CS50
CS60
CS50
CS50
CS60
CS50
CS50
CS50
HALL 4
Facebook Inc.
GE Software
2EMR.E2 – 2EMR.E12, 2EMR.F3 – 2EMR.F7,
2EMR.G3 – 2EMR.G11, 2EMR.H2 – 2EMR.H12, 4.01
4.2
HALL 5
6d Technologies
A2iA
ABC Smartcard
Accanto Systems
ACCUVER/INNOWIRELESS
Action (Boostel) Technologies Co., Ltd.
Adax
ADIPSYS
Advantech Networks and Communications Group
Aerotel Medical Systems
AGUILA Technologies
AirHop Communications Inc.
Alepo
Allot Communications
ALSETT
Altair semiconductor
Alvarion Technologies
AMARISOFT
AMER INTERNATIONAL GROUP
APEX Communications
Apliman
Aptilo Networks
Arcadyan Technology Corporation
ARELIS
Aria Systems
AriadNEXT
ARKAMYS
Artiza Networks
ARVENTO MOBIL SISTEMLER A.S
Asentria Corporation
Askey Computer Corp.
Aspenta International
ATES Networks
Atrinet
AudioCodes
Ausonia Srl
Authentify
Avanquest
Avast Software
B-ON LIMITED
BACTECH
BaseN
Basset AB
BD Multimedia
BEAWARN
Beddit Oy
Beezz Communication Solutions
BehPardaz Jahan
BENOMAD
BeSpoon
Bitville
Blancco
Bluwan UK Limited
Boogie Software Oy
BoomeRing Communication (2005) Ltd.
BOOSTEDGE - ACTIVNETWORKS
bq
Bretagne Commerce International
Broadpeak
Buzzinbees
Bynet Data Communication
callstats.io
CALLUP
CallView
Capricode
Casa Systems
CBNL
Cell Buddy Network
Cellex
Cellint
CellMining
Cellrox
CelPlan Technologies Inc.
5K41
5B41
5B61
5C31
5M28MR
5I73
5J76
5B61
5L16MR
5E81
5B61
5H68, 6N3MR
5H83
5F81, 5G41
5B61
5L35MR, 5L38MR
5E81
5K13
5B26
5K50
5G23
5G66
5H68, 6O4MR
5B61
5H31
5B41
5B61
5J70
5F61
5F73
5F11, 2B6MR
5F41, 5M2MR
5B41
5C81
5C81, 3K2MR
5J81
5I31, 5L27MR
5B61, 5L23MR
5K29
5K31
5B61
5C31
5J31
5B61
5B41
5C31
5C81
5J51
5B61
5B41
5C31
5M26MR
5D10
5C31
5D81
5B41
5J10
5B41
5B41
5B61
5D81
5C31
5D81
5D81
5C31
5J41
5H27
5D81
5D81
5D81
5F81
5D81
5I40
COMPANY NAME
STAND
Centile Telecom Applications
5D05
Ceragon Networks
5G61, 5L13MR, 5L15MR
CHAMBRE DE COMMERCE ET D'INDUSTRIE HAUTS-DE-SEINE
PARIS ÎLE-DE-FRANCE
5B41
ChannelVAS
5H51
Chemtronics Co.,Ltd
5G16
China Telling Telecom Co., Ltd.
5C21
ciena
5C61, 2J51
Cirpack
5D05
Citrix
5A21
CJSC "PETER-SERVICE"
5J21
Cloudmark, Inc.
5L22MR
Codal Inc.
5I31
Com4Innov
5B61
Comarch
5J50
Comba Telecom
5A31
Comigo
5C81
CommuniTake Technologies
5D81
Compass Networks
5F81
Comptel
5G40
Computaris
5K12
CopSonic
5B61
Correlor
5F81
Cortus SAS
5B75
Cradlepoint
5J20, 8.0E14, 5L31MR
Creanord
5C31
Creoir Oy
5C31
Cresense
5C43
Crowdx
5D81
CSG International
5B20
Datatronics, S.A.
5F71
Defne
5G20
dejamobile
5B41
Deveryware
5B41
Dhatim
5K46
Diametriq
5G68
Digital Identity Solutions Europe
5C31
DigitalRoute
5L5MR, 5L7MR
Digitata Limited
5C10
DO YOU DREAM UP
5B61
DTS Licensing LImited
5I30, 5L11MR
DxO Labs
5B41, 5M6MR
Eastcompeace Technologies Co., Ltd.
5K61
EBlink
5B73
Elektrobit (EB)
5D32
Elisa Videra ltd
5C31
Elitecore Technologies
5I80
EMEK GROUP
5F61
ENENSYS Technologies
5B41
EpiWorks, Inc.
5I31
ESET s.r.o.
5B05
ESPRIT
5I41
Essence
5E71
Etiya
5F61
EUROMEDITERRANEE
5B61
EVISTEL
5H30
Evutec
5J22
Exomi Oy
5C31
eyeSight Mobile Technologies
5D81
F5 Networks
5G11, 5L17MR, 5M14MR
FAMOCO
5B61
Faros Business Games Oy
5C31
FIGENSOFT
5F61
FingerQ Macao Commercial Offshore Limited
5F31
Finland - Team Finland
5C31
Finnay
5C31
Finwe Ltd
5C31
Flash Networks
5D60
Flytxt
5I77
FOGALE
5B41
Foxcom
5C81
FRENCH TECH PAVILION /
5B41, 5B61,
BUSINESS FRANCE
8.1D41, 8.1E49
Friendly Technologies
5E71
Front Porch, Inc.
5K09
FUJIAN SUNNADA COMMUNICATION CO.,LTD.
5G70
Fujitsu
5A40
Futurecom
5I36
Gemalto
5A80
Gemtek Technology Co., Ltd.
5I26
Genymobile
5B61
Georama
5I31
Gilat Satellite Networks Ltd.
5F81
GITEX TECHNOLOGY WEEK
5J72
GLOBAL ENGINEERING TELECOM
5B41
Globitel
5H70
GoNet Systems
5D81
Good Sign
5C31
Goodspeed mobile Wi-Fi by UROS
5C31
Guayacom
5B61
Haltian Ld
5C43
Hisense International Co.,Ltd
5E21
I-New Unified Mobile Solutions AG
5I15
i4drive
5E81
iBasis
5F75, 5L24MR
iDSCREEN
5D81
IEI Integration Corp.
5K28
IMImobile
5B21
INBOX
5B41
Industrial Technology Research Institute
5G77
INMOBILES
5H11
Inomera Research
5F61
Inovar
5I50
Intense Technologies
5K51
Intersec
5C11
INVEST, TRADE & INNOVATE In TOULOUSE MIDI-PYRENEES
5B61
Invigo Off-Shore SAL
5I11
IPDiA
5B61
IPgallery
2D50, 5E71
IPT PowerTech Group
5J60
IQP Corp.
5C81
IQSIM
5B61
IsItYou Ltd.
5E71
ISTANBUL CHAMBER OF COMMERCE
5F61
Ixonos Plc
5C31
Japan Radio Co., Ltd.
5K10
JETMULTIMEDIA TUNISIE (DIGITAL VIRGO GROUP)
5I41
Jiangsu Trigiant Technology Co.,Ltd
5J08
Jinny Software
5J31
JOT Automation Ltd.
5D36
JOUVE
5B41
Kaltura
2D50, 5F81
MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
COMPANY NAME
STAND
Kaspersky Lab UK
5B10, DMR CC1.3 Tues
KERLINK
5B41
KIDOZ
5D81
Kingsignal Technology Co.,Ltd
5H74
KocharTech
5G27
Kontron
5H19
Kumu Networks
5L10MR
KYOCERA Corporation
5D09
Lacoon Mobile Security
5E81
LANDOLSI TELECOM TECHNOLOGY - L2T
5I41
LATTO
5E71
Legos - Local Exchange Global Operation Services
5B61
Lexifone
5E81
Liberty Vaults Ltd
5B61
LivingObjects
5B61
LOGICOM
5K49
Lucidlogix
5F81
Maeglin Software
5B61
Magister Solutions
5C31
Magisto
5E71
ManageEngine
5K21
MAPFA
5J51
Marben Products
5B41
MasterCard
5D61, 5L21MR
mce Systems Ltd
5E71
MCR - Mobile Content Distribution
5D81
MDS
5I10
MePIN / Meontrust Inc
5C31
Milgam Cellular Parking
5C81
Mobile Telecommunication Company of Iran
5J51
Mobile Tornado
5E81
mobiLead
5B61
Mobiliz Information and Communication Technologies Inc.
5J18
Mobiwol
5D81
Modz
5C31
Movius Interactive Corporation
5L3MR
Mr.Gabriel by VProject
5B61
Mtarget
5B61
MyRoll
5D81
N-SIP Ltd.
5D81
N.A.K company
5J51
Narada Power Source Co.,Ltd
5K81
Navigil Ltd
5C31
NCC Group
5H28
Nefal Bilişim Elektronik
5F61
Neoditel
5B61
Netas
5F61
NetCracker Technology
5G21, 2J30, DMR CC1.2 PM
NETGEAR
5F21
Nolato AB
5H81
Nov'IT - Uhuru Mobile
5B41
NowSecure
5I31
NuCurrent
5I31
OAXIS ASIA PTE LTD
5K71
ODC BUSINESS SOLUTIONS
5F61
Oledcomm - LiZE
5B41
Omniacom
5I41
Omnitele Ltd
5M22MR
One Smart Star
5E71
OpenCloud Ltd.
5E30
Opera Software
5C21
OptoFIdelity
5C31
Optulink, Inc
5I31
Ora Interactive
5I31
Orange
5A61
Orga Systems
5B40
P-OSS SOLUTIONS
5J09
P.I.Works
5J80
Pangea
5I31
Pardakht-Aval-Kish (JIRING)
5J51
Parentsaround
5B41
Paris Ile-de-France Regional Chamber of Commerce and Industry 5B61
Phoxygen
5B41
PIXELS TRADE
5I41
Plan de Souveraineté Télécom
5B41
Planet Network International
5B61
Pole Star
5B61
Power HF Co., Ltd
5D66
PRAGMA
5B61
PrinterOn
5H16
Printsecure
5I41
PRISMA
5I41
Procera Networks
5H61, 5M4MR
PROTEI
5H20
Prove & Run S.A.S.
5B61
PROVENCE PROMOTION
5B61
Proxym
5I41
Qosmos
5G31
Qowisio
5B41
QUCELL
5M30MR
Quuppa
5C31
Qvantel Oy
5A41
Radisys
5I61, 5M16MR, 5M18MR, 5M20MR
Ramot at Tel Aviv University - Unispectral
5D81
RCS - Rampal Cellular Stockmarket
5D81
RECOMMERCE SOLUTIONS
5A72
RED TECHNOLOGIES
5B61
Redknee Solutions Inc.
5H41, 5M10MR, 5M12MR
Reminiz
5B41
REVE Systems
5I05
Rintek
5F61
RoamSmart
5I41
Rohde & Schwarz Topex
5J12
Ruckus Wireless
5E41
Rx Networks Inc
5H75
Saft
5I69
Saguna
5E81
Sandvine
5I51
Sanjole Inc.
5H26
Sarokal Test Systems Oy
5C31
SCANOVATE
5D81
Screenovate Technologies
5F81
SCS Cluster
5B61
SD Association
5I20
Secure-IC
5B41
SELECOM
5B41
Sensirion AG
5D70, 5L26MR
Setelia
5G17
SFM Technologies
5I41
SHENZHEN BRIGHT FUTURE TECHNOLOGY CO.,LTD
5K08
ShenZhen Fortuneship Technology Co.,ltd
5K11
Shenzhen JSR Technology Ltd
5E20
COMPANY NAME
STAND
Shenzhen Landing Technology Co., Ltd.
5J71
Shenzhen Skyworth E.A. Tech Co., Ltd.
5H18
Shenzhen Unistrong Science & Technology Co., Ltd.
5E08
Shields Environmental PLC
5J16
Showell
5C31
Siemens Convergence Creators GmbH
5G71
Simgo
5F81
SiNode Systems
5I31
SIRADEL
5A70
SISTEER
5D05
Skycure
5D81
Skyfire
5C21
Smartcom
5B61
Sofrecom
5A61
Solstice Mobile
5I31
SOTI Inc.
5H40
SPB TV AG
5D41
Spirent Developer Tools
5C81
Sprocomm Technologies Co., Ltd.
5K20
START
5E06
State of Illinois
5I31, 8.1I21
StoreDot Ltd
5D81
StreamWIDE
5C65
Subex UK Limited
5F10
SUD DE FRANCE DEVELOPPEMENT
5B41
Sunpartner Technologies
5C51
SuperCom Ltd.
5D81
Svyazcom LLC
5G81
Symantec Corporation
5D31, 5M24MR
Symbio
5C43
Synchronoss Technologies, Inc.
5B81
Systematic Paris Region
5B41
Systems and Electronic Development FZCO
5H70
Tactis
5B61
Taiwan External Trade Development Council (TAITRA)
1D46, 5J11
Tango Telecom Ltd
5L20MR
Tata Communications
5I81, 2H26
Tata Consultancy Services Ltd
5E31, 5L33MR
TEAM COTE D'AZUR
5B61
Tech Mahindra & Mahindra Comviva
5G51
Techshino Europe Technology B.V.
5I83
Tecnotree
5L32MR
Telecommunication Systems, Inc.
5I70
Telenity
5J66, 5M32MR
Telit Communications PLC
5E61
Tensorcom
5K30
The Israeli Export Institute
5C81, 5D81, 5E71, 5E81, 5F81
The Qt Company
5C31
The Wireless Power Consortium
5D34
Think&Go
5B61
Tieto
5L29MR
Tjat Systems 2006 LTD
5D81
Tosibox Oy
5C31
TP-LINK
5J61
Trackimo
5E81
Transaction Network Services
5L34MR
TransferJet Consortium
5I20
Tritux
5I41
Trusted Labs
5B41
TUNISIA EXPORT - CEPEX
5I41
Turkcell İletişim Hizmetleri A.Ş
5G58
TURKCELL TEKNOLOJI ARASTIRMA VE GELISTIRME A.S.
5G60
TVpoint
5D81
Ulticom (Now Part of Mavenir Systems)
5I60
Vantrix
5L9MR
Varaani Works
5C31
Vedicis
5B41
Verbio
5K50
Verscom Solutions
5F61
VESA (Brand Promoted DisplayPort)
5K70
VESTEL
5A81
Viaccess-Orca
5C71
Viapass
5B61
VidMind
5E81
Virtual SIM Card Association
5K83
VisualOn, Inc.
5L18MR
W-HA
5A61
WakingApp
5D81
WaveIP
5F81
WinkApp
5D81
Wirepas Oy
5C31
Wisesec
5D81
Wotronics Technology Limited
5H72
Wulff Entre Ltd
5C41
Xaptum, Inc
5I31
Xentris Wireless
5K26
XIlinx
5L14MR
XOOLOO
5B61
Yepzon Enterprises
5C31
Yezz / Avenir Telecom
5C51
Zenic8 Limited
5I67
ZENITTHYS
5B61
Zimperium
5C81
ZyXEL Communications Corporation
5G10
HALL 6
@-yet GmbH
2operate
3TECH CORPORATE LTD
3Z Telecom, Inc
4G AMERICAS
7Layers
Ab Initio Software
Accolade Technology
ACL Mobile Limited
ADAPTit S.A.
AirHop Communications Inc.
Airspan Networks
AIRTAG Mobile Shopping
ALCATEL ONETOUCH
Altom Consulting
AM3D A/S
ams AG
Andreessen Horowitz
Anite
Anritsu
AR Consultores SRL
Arcadyan Technology Corporation
ARGENTINA
Arieso, a JDSU Mobility Solution
Monday 2nd March
6B40
6C50
6K10
6D61
6O12MR
6C56
6L50
6I56
6K50
6F46
5H68, 6N3MR
6J30
6O5MR
6B10, 6C30
6H40
6C50
6E20
6N1MR
6I50
6F40
6M20
5H68, 6O4MR
6M20
6I37
PAGE 51
MWC15 Daily DAY1.qxp_DAY1 01/03/2015 17:30 Page 52
EXHIBITOR LISTING
COMPANY NAME
STAND
ARM
6C10
AROBS Transilvania Software
6H40
Ascom Network Testing
6L26
ASTELLIA
6G20
ATX Argentina SA
6M20
Avinotec GmbH
6B40
Axell Wireless
6D50
Azimuth Systems
6K61
BAE Systems Applied Intelligence
6M56
BARTEC PIXAVI AS
6H20
BEIJING ZHONGGUANCUN OVERSEAS
SCIENCE PARK CO.LTD
6G10, 6O7MR
Bioscience SA
6M20
Bird Technologies
6D73
Bullitt Group
6E11
Cadence Designs Systems, Inc.
6L36, 6N14MR, 6O13MR, 6O15MR
CBS Interactive
6O33MR
CEIEC TECHNOLOGY CO., LTD
6I69
Celfocus
6L05, 6N4MR
Cellebrite
6H37
CellMax Technologies
6G37
CellVision AS
6H20
CEVA
6A50
CHECKD AS
6H20
CIS GROUP LATINOAMERICA S.A.
6M20
Cloudera
6M30
Cloudike Inc.
6L48
Cobham Wireless (Formerly Aeroflex)
6H21
Codespring
6H40
COMLAB
6L6
COMPRION GmbH
6I20
ComputaMaps
6K15
COSHIP Electronics Co., Ltd
6C61
Crystalusion Limited
6B40
Cumulocity GmbH
6B40
Dali Wireless, Inc.
6J60
Danalock/Poly-Control
6C50
Dapredi Soft Systems
6H40
Daya Electronics Co.,Ltd
6I67
Dekagb S.A.
6M20
DeltaNode Solutions
6D73
Dencrypt
6C50
Deutsche Post DHL
6B40
Dialogic
6J28, 6O18MR, 6O20MR, 6O22MR
DIGILINK GROUP CO.,LTD
6I57
Digital Lightwave
6G40
Dixons Carphone Group
6M36, 2G26
Duesseldorf, City of
6B40
Elliptic Laboratories AS
6H20
Emirates Data Clearing House
6L60
Empirix
6H10
Eros International
6K50
EXFO
6K36
Fibar Group Sp. z o.o.
6I11
First Data
6A60, 6N28MR
Fitbit Inc
CS130, 6O32MR
FLYPOS
6J55
Focus Infocom GmbH
6J11
Forsk
6J20
FORTECH
6H40
Frixtel
6M20
Fujian Helios Technologies Co.,Ltd
6F46
G DATA Software AG
6B40
Gadmei Electronics Technology Co., Ltd
6I21
Galtronics Corporation Ltd
6B60
GEOIMAGE
6N19MR
Gigamon
6J40, 6O31MR
Gorilla Electronics GmbH
6B40
Grupo Prominente
6M20
GSMK CRYPTOPHONE
6J07
Haier telecom Co.,Ltd
6K30
Hanwang Technology Co.,Ltd
6G47
Happy Day Studios
6H40
HENA DIGITAL TECHNOLOGY (SHENZHEN) CO.,LTD.
6F50
Hitachi Data Systems
6G21
Huano International Technology Ltd.
6F62
I-Con Mobile
6L10
i-tec GmbH
6B40
IAMAI- India Pavilion
6K50
Ibys Technologies
6I10
ICT.NRW Cluster Management
6B40
Imagination Technologies
6E30
Imprint Electronics Co., Ltd
6G56
Industrial Electronics GmbH
6K11
Infineon Technologies AG
6B62, 6N21MR, 6N27MR, 6O30MR
Infobest Romania SRL
6H40
Innovation Norway
6H20
INTEPLA SRL
6M20
Intracom Telecom
6I40
iPega Limited
6J13
ipoque
6B50
IT SIX GLOBAL SERVICES
6H40
Ixia
6L30, 6N8MR
JDSU
6I37, 6N18MR, 6N22MR, 6O19MR, 6O21MR, 6O23MR, 6O25MR
Jiangsu Hengxin Technology Co.,Ltd
6H47
Jiangxi Jinggangshan CKING Communication
Technology Co., Ltd
6G52
JOYPLUS INT'L ENTERPRISE LIMITED
6I51
KATHREIN-Werke KG
6J36
Kenbotong Technology Co., Ltd.
6I53
Keynote
6H38
Keynote SIGOS GmbH
6H38
KeyPoint Technologies
6K50
Lasting Software
6H40
LitePoint
6N5MR, 6N7MR
Login>PT
6M49
LS telcom
6L11
M&M MEDIANET
6H40
MALATA MOBILE
6J21
MARS Antennas & RF Systems LTD.
6I22
Materna GmbH
6B40
mCarbon Tech Innovation Private Limited
6K50
MeaWallet AS
6H20
Media Digital S.A.
6M20
MediaTek, Inc.
6E21
Metro Atlanta Chamber
6M08
Microlab
6K05
Microtel Innovation
6M38
MLabs sp. z o.o.
6I11
Mobile Systems International Consultancy Limited
6L21
Mobileum, Inc.
6H41
Monster Products
6J10
PAGE 52
Monday 2nd March
COMPANY NAME
STAND
Morpho
6G30, 6N11MR, 6N2MR
MTI Wireless Edge Ltd.
6J22
My Mobile Payments Limited
6K50
Mymo Wireless Technology Pvt Ltd
6I12
myPhone sp. z o.o.
6K40
N.A.T. GmbH
6B40
Napatech
6K20
Narda Safety Test Solutions GmbH
6M40
Nash Technologies GmbH
6M26
National Instruments
6E10
Neomobile
8.1I16, 6N25MR
Net Brinel SA
6H40
NET CHECK GmbH
6J06
NetScout
6C20
Next Biometrics AS
6H20
Nexus Telecom AG
6C58
NIHON DENGYO KOSAKU CO.,LTD.
6J51
Nordic Semiconductor
6H20
NRW.International GmbH
6B40
NRW.INVEST GmbH
6B40
OBERTHUR TECHNOLOGIES
6I27, 6I30, 6N26MR
Obi Mobiles
6O6MR
One97 Communications Ltd
6K50
Opencode Systems
6I36
Openwave Mobility
8.1H49, 6N12MR
OPTICOM GmbH
6M53, 6O26MR
OtterProducts
6N6MR
Panasonic Marketing Europe Gmbh
6H31
Panorama Antennas Ltd.
6J08
PanzerGlass TM
6C50
PCTEST Engineering Laboratory
6M7
peiker acustic GmbH & Co. KG
6M26
PHOTO USA ELECTRONIC GRAPHIC INC.
6G51
Polaris Networks Inc.
6J61
Polish IT Pavilion
6I11
POLYSTAR
6G31
Power Idea Technology (Shenzhen) Co., Limited
6H46
Prisma Telecom Testing Srl
6G41
QBurst Poland
6I11
QiTASC GmbH
6M13
Qosmotec GmbH
6K11
Qualigon GmbH
6B40
Quality Technology Industrial Co., Ltd
6H60
Qubit Corporate
6M20
Relia Communication Equipment Co., Ltd
6G63
RINF
6H40
Rohde & Schwarz
6B50, 6C40
Rohde & Schwarz SIT GmbH
6B50
ROMANIAN ASSOCIATION FOR ELECTRONICS AND
SOFTWARE INDUSTRY - TIMISOARA BRANCH (ARIES-TM)
6H40
ROPARDO
6H40
Rosberg System
6H20
RWTH Aachen University
6B40
SAF Tehnika JSC
6M17
SAP SE
6A30
Secusmart GmbH
6B40
Seidio, Inc.
6D55
Seluxit
6C50
Senseg
6O2MR
SevOne Inc
6O10MR
Shenzhen AAPPAA Technology Co.,LTD
6I60
Shenzhen Century Optical Group Co.,Ltd
6G62
Shenzhen Cham Battery Technology Co.,Ltd
6I55
Shenzhen Chaoming Industrial Co., Ltd
6G58
Shenzhen Cheng Fong Digital-Tech Ltd
6I63
Shenzhen Huaptec Co.,LTD
6G61
Shenzhen Kewang Communication Co., Ltd
6I58
Shenzhen Kleadtone Technology Co., Limited
6H57
Shenzhen KVD Communication Equipment Limited
6I62
SHENZHEN NEOSTRA TECHNOLOGY CO., LTD
6G50
Shenzhen RFLC Technology Co.,Ltd
6G57
Shenzhen Shouxin Tongda Electronics Co., Ltd
6H56
Shenzhen United Time Technology Co., Ltd
6H51
Shenzhen Wave Multimedia Co., Ltd
6L40
shenzhen xin kingbrand enterprises co.,ltd
6H61
SHS Viveon GmbH
6B40
SIAE MICROELETTRONICA
6J29
Sichuan Jiuzhou Electric Group Co.,Ltd
6H50
SIGOS
6H38
SIMARTIS TELECOM
6H40
SIMCom Wireless Solutions
6M57, 6N30MR
Sirrix AG
6B40
Skolkovo Foundation
6D60
Skyworks Solutions
6C41
SOLiD Inc.
6L41, 6N15MR
Soliton Systems KK
6K60
Sonus
6G11
SOPHOS
6O24MR
Spectronite
6M15
Spirent
6J37
Sunsight Instruments
6J18
SwissQual AG
6B50
Synopsys, Inc
6O1MR, 6O3MR
Systemics-PAB Sp. z o.o.
6M60
Tarana Wireless
6K21, 6N13MR
TE Connectivity
6B52
Tech Data Mobile
6A40
TeleBilling A/S
6C50
TeleTrusT - IT Security Association Germany
6B40
Tellu AS
6H20
TEM MOBILE LIMITED
6M10
TestPlant
6J41
TFL S.A.
6M20
The Danish Chamber of Commerce / The Danish IT
Industry Association
6C50
The Eye Tribe
6C50
Thin Film Electronics ASA
6H20
Tongyu Communication Inc.
6C36
Topwise Communications Limited
6G46
Trend Micro Incorporated
6L61, 8.0D39
udist srl
6M20
V3D
6K38
VALID
6J50
ValueFirst Digital Media Pvt. Ltd.
6K50
Versoft
6I11
Visa Inc.
6D40
Visteon Innovation & Technology GmbH
6D70
Visual Fan
6H40
Vodafone España S.A.U
6B30
Vodafone Group Services Ltd
6O11MR
W2BI, Inc. (an Advantest Group Company)
6K37
WeHaus
6M20
COMPANY NAME
Weniger Software House
WIKO
WIT Software SA
Wolder
WORLDLINE
Wuhan Fingu Electronic Technology Co., LTD
Wuhan Gewei Electronic Technologies Co., Ltd.
Wuhan GreeNet Information Service Co., Ltd
Xtel
Yangzhou New Telecom Science & Technology Co., Ltd.
zafaco GmbH
ZCTT
Zhengzhou Speed Communication Equipment co.,ltd
ZXD Technology Development Limited
Zylinc A/S
STAND
6I11
6H30
6C60
6L20
6N17MR
6J26
6K35, 6O8MR
6G60
6C50
6H63
6B40
6M29
6I61
6F60
6C50
HALL 7
3D Issue LTD
7F70
4iiii Innovations Inc
7H40
51Degrees
7C70
6WIND
7M51, 7O26MR
A1 Systems
7J17
Absolute Software Corporation
7H40
Accuris Networks
7F70, 7N94MR
acticom GmbH
7G21
ActiveMe
7G71
Actus Mobile Solutions Ltd
7F70
Adroit Vista Predictions Inc
7H41
ADVA Optical Networking
7H31
Advantech Wireless
7B25
Aeonpower International Co., Ltd.
7M22
AFP
7C67
Agence du Numérique
7G71
Ahope Co., Ltd.
7G61
airG Inc.
7H40
AKTAVARA AB
7F41
Alberta Government
7H40
Alpha Wireless
7D80
AM Telecom Co., LTD.
7G61
AMPHENOL ANTENNA SOLUTIONS
7C68
Amtran Technology corp.
7N73
Analogix Semiconductor (Brand Promoted: SlimPort)
7L61
Anam Technologies
7F70
ANT Wireless
7M49
Anthony Stark Merchandising GmbH
7M13
APP MEDIA
7G21
AppCarousel
7H40
Appland AB
7E41
Applicata
7H10
Applied Recognition Inc.
7I51
aql
7B87
Aricent
7A11
ARITEL
7G61
Asavie Technologies
7F70
AsiaInfo
7B51
Aspire Technology
7F70, 2B27MR
AT4 wireless
7H15
Atlantic Canada
7H41, 7P10MR
ATLANTIS INTERNACIONAL S.L.
7E20
Automation Engineering, Inc.
7H20
Avance Pay AG
7J33
Avanti Communications
7G37
Avertim
7G71
Avvasi Inc.
7K50, 7O19MR, 7O21MR
AWEX Agence wallonne à l'Exportation
7G71
AWEX Barcelona
7G71
Awingu
7G71
Ballard Power Systems
7H40
BELGIUM - BÉLGICA
7G71
Bell ID
7J31, 7O28MR
Benetel Ltd.
7F70
BERLIN.mobile c/o Berlin Partner
7G21, 7O13MR
Birdstep Technology
7E41
Blacktusk Media
7H40
BLiNQ Networks
7I51
Bluebank Communication Technology Co.,LTD
7N61
BLUEPIN
7E21
BMx Computers
7G71
Boost Communications AS
7K68
Brandenburg Economic Development GmbH (ZAB)
7G21
brocoli Co., Ltd
7G61
Brodit AB
7C73
Brussels Invest & Export
7G71
BRUSSELS INVEST & EXPORT SPAIN
7G71
BSB Power Company Limited
7K17
C Squared Systems, LLC
7M23
Caleo Technologies AB
7E41
Cambium Networks
7B41
Cambridge Consultants
7B21
CARDMOBILI
7J15
castLabs
7G21
CCS
7B67, 7P18MR
Cellular Italia S.p.A.
7E51
Celly SpA
7E19
CentralTouch Technology Inc.
7H40
Cerillion Technologies Ltd
7B61
CertiVox
7K12
CETECOM
7L65
chargifi
7C70
Chemring Technology Solutions
7C86
CICS AB
7F41
Clear2Pay
7G71
Clearbridge Mobile
7K50
CLX Networks
7G60
COELMO spa
7M20
Coiler Corporation
7F71
Colony Networks
7H40
Combain Mobile AB
7F41
Commsquare
7G71
Communication Components
International AG
7J22
Communications Consultants Worldwide
7C13
Contela,Inc.
7G61
Contentful
7G21
CounterPath Corporation
7H40, 2D17MR
Crunchfish
7F41
CSG SCIENCE&TECHNOLOGY CO.,LTD HE FEI
7H13
Cubic Telecom
7F70
Cummins Power Generation
7M16
CUPP Computing AS
7K43
cVidya
7F30
COMPANY NAME
STAND
Cybercom Group
7F41
Cybercom Poland Sp. z o.o.
7N85
DASAN Networks
7G61
Dashing Com-Tek Co.,Ltd
7M36
DBM ( ACCENT )
7J61
Desay Electronics (Huizhou) Co Ltd
7E08
Dial Technologies
7J61
Dialog Semiconductor Ltd
7C05
Digital Turbine
8.1J14, 7O24MR
DIGITAL VIRGO
7J61
DIGITALK
7C70
DisplayLink
7B33
Doro AB
7A81
DragonWave Inc.
7E12
Dream Payments
7J21
Druid Software
7F70
EANTC AG
7G21
Eden Rock Communications
7K70
Effire Technology Shenzhen Ltd
7M07
ELAN Microelectronics Corporation
7G68
Electro Rent Europe
7G71
Elliptic Technologies Inc.
7K50
EMIXIS
7G71
EMnify GmbH M2M IoT
7G21
Enea
7E41
Enerban
7G71
Energic Plus
7K25
Enghouse Networks Limited
7K50
Ensemble Systems Inc.
7H40
Enterprise Ireland
7F70
Equiendo Ltd.
7F70
ERCOM
7J40
ESCAUX
7G71
Escher Group
7F70
eServGlobal
7I61
Estmob Inc.
7E21
EUPEN - Kabelwerk Eupen AG
7G71
Eurocontracts s.r.o.
7K06
Europlasma NV
7M55
Eventbase
7H40
Expeto
7H40
Fabricovers
7G71
FIME
7J10
Firstar Battery Co.,Limited
7H03
Fishtree
7F70
Flanders Investment & Trade
7G71
FLANDERS INVESTMENT & TRADE
7G71
Flex Group
7H41
FlexiTon
7G50
Fliplet
7C14
Fluxtream
7G71
Flybits
7K50
Fortytwo Telecom
7K65
Franklin Wireless
7E14
Fraunhofer Heinrich Hertz Institute
7G31
Fraunhofer IIS
7G31
Freescale Semiconductor
7A80
FusionPipe Software
7H40
Future Product Design a.s.
7D68
Fuzhou Rockchip Electronics Co., Ltd.
7M43
GARMIN
CS90, 7O25MR
Gemotions
7G71
GeoPal Solutions
7F70
Gfi Informatique
7O4MR
Giesecke & Devrient
7A41, 7P12MR
Gionee Communication Equipment Co.Ltd.
7C61
Global Device Network
7C30
Global Warning System
7E41
Global Wireless Solutions, Inc.
7H12
Glow Digital Media
7C70
Golden Ears Corporation
7E21
Golla Oy
7C41
GOOD WAY TECHNOLOGY CO., LTD.
7M39
Government of Canada / Gouvernement du Canada
7H40, 7H41,
7O12MR, 7O15MR, 7O27MR, 7P8MR
GPS Tuner Kft.
7G50
GREAT Britain Hospitality Area
c/o Tradefair
7O33MR, 7P20MR, 7P22MR
GreenPower Electronics.,Ltd.
7G61
Hama GmbH & Co KG
7C41
HAUD Systems
7K65
HEAD acoustics
7K74
Headlane Ltd
7B83
Heliocentris Industry GmbH
7K31
Herbert Richter
7K72
HTC
7A40, 7A60
Huadoo Bright Group Limited
7M03
Hubble Connected Ltd.
7F81
Huminah Huminah Animation
7H41
Hungarian National Trading House
7G50
i-movo
7C70
I.R.I.S.
7G71
iBeaken.com
7G71
iBwave Solutions Inc
7C71
Icontrol Networks
7J63
ICT Association of Manitoba (ICTAM)
7H41
ID Fusion Software
7H41
IDT Systems Ltd / Case Station Ltd
7G41
IEEE
7K71
Imaginet
7H41
imec
7G71, 7O17MR
IMG COMMUNICATION TECHNOLOGY CO.,LTD
7M15
ImmerVision
7H41
Incognito
7H40
Infinite Peripherals
7J27
Infobright Inc.
7I51
INFOMARK
7G61
INFOPOLE Cluster TIC
7G71
InfoVista
7G40
Infradata
7G71
Ingenico Mobile Solutions
7J43
InnJoo Technology Co., Ltd.
7F03
interactive digital media GmbH
7G70
Intercede
7B81
InterDigital
7A71
InvenSense
7D61
ip.access
7C60
iPay International S.A.
7E31
iProov Limited
7B31
Itos Technology, S.L.
7J16
JamoSolutions NV
7G71
jBilling
7K50
MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
MWC15 Daily DAY1.qxp_DAY1 01/03/2015 17:31 Page 53
EXHIBITOR LISTING
COMPANY NAME
STAND
Jet Infosystems
7J05
JPL NASA
7H21
Juni Korea Co., Ltd.
7G61
KAZAM MOBILE LIMITED
7M08
KDLAB INC.
7G61
Kernel-i
7G61
Kisan Telecom Co., Ltd.
7G76
Klas Telecom
7F70
KnowRoaming
7I51
Korea Testing Laboratory
7G61
KOTRA(Korea Trade-Investment Promotion Agency)
7G61
Kwilt INC
7K50
LabSat
7H18
Lanner Electronics Inc.
7E06
Left of the Dot Media
7H40
Li Tong Group
7M32
Lime Microsystems
7O36MR, 7O37MR
Limes Audio AB
7E41
Linquet
7H40
LogiSense
7K50
Lumata
7P4MR
LUMENS Co. Ltd.
7G61
Mad Catz
7F31
Made in Mind
7C70
mAdme Technologies Limited
7F70
Manitoba Institute of Trades and Technology
7H41
Manitoba Trade and Investment
7H41
Mariner Partners
7H41
Maroc Export - Moroccan Centre for Export Promotion
7J61
Master Merchant Systems
7H41
MATRIXX Software
7F60
Mavenir Systems
7A21
Maysun Info Technology Co., Ltd
7F67
MCS Test Equipment
7C70
Mediashaker
7H40
Megron Tech
7C70
MELICONI S.P.A.
7D81
MeteoGroup
7G21
MHL, LLC
7F31
Mobicage NV
7G71
Mobidia
7H40
Mobile Arts
7F41
Mobile Security Solutions by LSEC & IPACSO
7G71
MobileAware
7F70
mobileLIVE Inc.
7K50
Mobilosoft
7G71
MobiWeb
7D70
mobylla
7G71
Mogencelab Co., Ltd
7G61
Mohanet Mobilsystems Co.Ltd
7G50
Momentus Software Inc
7H40
Mondial Telecom
7G71
Monizze
7G71
MontaVista
7N77, 7O34MR
MoodMe
7G71
Movea
7P2MR
Movify
7G71
mPay S.A.
7J12
mSensis S.A.
7K08, 8.1I49
Multimedia Development Corporation Sdn Bhd
7L71
Multiwave Sensors Inc.
7I51
myFC
7F41
Nakina Systems
7J11
Neofonie Mobile GmbH
7G21
NetAxis Solutions
7G71
Netrounds
7F41
Netsweeper
7K50
New Times Overseas Exhibition Co., Ltd
7M41
Newings Technology Co.,Ltd
7M11
NewNet Communication Technologies
7P16MR
Nexeven
7F41
NII SOKB Ltd.
7J71
NIPA-National IT Industry Promotion Agency
7E21
Nomad Connection, Inc.
7E21
Novatti
7J25
NoviFlow Inc.
7H41
NquiringMinds Ltd
7C70
NRT Technology Corp
7K50
NTG Clarity Networks Inc.
7K50
NuRAN Wireless
7H41
NXP
7E30
Octasic In
7O22MR
OnePhone Holding AB
7F41
Ontario, Canada
7I51, 7K50
OP-TIM
7G71
OpenSignal
7B15
opentrends
7J20
OptiWi-fi
7F70
Oxygen8 Communications Ltd
7F80
Panamax Inc.
7N60
Panasonic Enterprise Solutions Company
7M28
Pebble Technology Corp / Widget UK Ltd Distribution
7C32
Peli Products
7J08
Peraso Technologies Inc.
7K50
Perception TV
7B85
Perfecto Mobile UK LTD
7O2MR
PERFEKT Krzysztof Banach
7M45
Perples
7E21
Phonedeck GmbH
7G21
PMC-Sierra Inc.
7O30MR
Polar Power Inc
7M40
PortaOne
7H11
POVR (3G Multimedia)
7G50
Powerstorm
7M30
Pramac
7M38
Primal Technologies Inc.
7I51
Priori Data GmbH
7G21
Professional Quality Assurance Ltd
7H40
PSA Parts Ltd - Duracell
7M47
PTM Group BVBA
7G71
Purple WiFi
7B19
PYCO GROUP
7G71
QRC Technologies
7M25, 7O6MR
Quamotion
7G71
Québec (Canada)
7H41
Quram
7G61
RAMZO
7J61
Ranplan Wireless Network Design
7C12
Raycap Inc
7J38
RealVNC
7C81
Recon Instruments
7H40
ResponseTek
7H40
COMPANY NAME
STAND
ReunIT
7G71
RFM WIRELESS
7G61
RFWindow Co.,Ltd
7O18MR
Rockshore
7C16
RTx Technology Co.,Ltd
7G61
S2M
7J61
SalesSeek
7B27
SAMJI Electronics Co.,Ltd.
7N71
SanDisk
7A61
Santok
7F21
SBS spa
7N45
Scottish Development International
7B11
Seavus
7E41
Sendum
7H40
Sequans Communications
7I81
Shanghai Tricheer Technology Co., LTD
7H22, 7O3MR
Shen Zhen Unitone Electronics Co.,Ltd
7M27
SHENZHEN ACT INDUSTRIAL CO;LTD
7M09
Shenzhen Baolifeng Opto-Elec Co., ltd
7N83
Shenzhen Bmorn Technology Co.,ltd
7I82
SHENZHEN BOWAY ELECTRONICS CO., LTD
7M37
Shenzhen Chuangxinqi Communication Co.,Ltd
7I92
Shenzhen Diadem Technology Co., Ltd
7K63
ShenZhen Electronics Co.,Ltd
7J28
Shenzhen Envicool Technology Co., Ltd
7K15
SHENZHEN EYCOM TECHNOLOGY CO.,LTD
7L78
SHENZHEN HAOCHENG COMMUNICATION
TECHNOLOGY CO.,LTD
7L51
Shenzhen Hengnuo I.O.T tech company limited
7K64
Shenzhen Hi-Power Technology Co., Ltd
7N63
Shenzhen Honghaijia Communication Technology Co.,Ltd
7M35
Shenzhen Hosin Communication Technology Co., Ltd
7H05
Shenzhen Huihua Exploit Technology Co.,Ltd
7M19
Shenzhen ICOO Electronics Technology Co., Ltd.
7I84
Shenzhen Joyful Import & Export Co.,Ltd
7M17
SHENZHEN KONECT COMMUNICATION EQUIPMENT CO.,LTD.
7M31
Shenzhen Konka Telecommunications Technology Co.,Ltd.
7I71
Shenzhen Noitavonne Electronics and Technology Co. LTD
7I90
Shenzhen O-Film Tech. Co., Ltd
7C50
Shenzhen Rainbow Time Technology Co.,Ltd.
7M29
Shenzhen SED Wireless Communication Technology Co.,Ltd.
7G05
Shenzhen Tianlong Century Technology Development Co.,Ltd
7M21
Shenzhen Tianruixiang Communication Equipment Limited
7H23
Shenzhen Trigger Scien-tech Co.,Ltd.
7I94
Shenzhen Vastking Electronic Co., Ltd.
7M41
SHENZHEN VIKIN COMMUNICATION TECHNOLOGY
7N81
SHENZHEN WJM SILICONE & PLASTIC ELECTRONIC LTD.,LTD
7N59
Shenzhen ZHANWEIXUN Technology CO., LTD.
7K81
SiBEAM, Inc.
7F31
Sicotel Communications
7J61
Silicon Image
7F31
Silicon Mitus, Inc.
7G61
Simless Inc.
7K27
SkyWave an ORBCOMM Company
7K50
SLA Mobile
7O35MR
Small Cell Forum
7F61
Smart Wallet
7H40
SMSE - Swedish M2M Service Enablers
7F41
Solara Remote Data Delivery Incorporated
7H41
SOLARWAY F.Z.E
7K21
Spacosa Corp.
7E21
SPLICE Software
7H40
SPS Inc.
7E21
Star Solutions International Inc.
7H40
Starhome Mach
7F51
STMicroelectronics International NV
7B140, 7B146
Stream Technologies Ltd
7C18
Sub10 Systems Limited
7N93MR
Sun High Solutions
7N41
SUN-FLY International Business Development Ltd.
7J73
Supercharge Ltd
7G50
Sweden at Mobile World Congress
7E41, 7F41
Sweden Mobile Association (SMA)
7E41
Swift Labs Inc
7I51
SwiftKey
7P26MR
Symsoft
7G60
SYSTRAN International
7G61
T
7M59
Tactel AB
7F41
TAEYANG I.S CO., LTD
7M57
Tagattitude
7J18
Takemetuit Inc.
7K50
Tamoco
7C70
Tangram Factory Inc.
7L81
Tech Fuzzion Europe, Lda
7M53
Teclo Networks AG
7G11
TEKTELIC Communications Inc.
7H40
Telavox AB
7E41
Telepin Software
7K50
TERACLE
7G61
TestObject GmbH
7G21
The Human Chain
7O32MR
THEHAN INC.
7G61
ThroughTek Co., Ltd.
7M01
TM Forum
7N89MR
TMONET
7G61
Trade and Invest British Columbia
7H40
TransferTo
7H08
Trustonic
7G81
Ttec
7N65, 7N95MR
TUCANO
7N43
Tunnelbear
7I51
Tutela Technologies
7H40
tyntec
7C80, 7P24MR
TYRONE FABRICATION LTD
7K35
UBRIDGE CO., LTD.
7E21
UK Trade & Investment
7C40
UL
7K40
UNISTAR TELECOM CO.,LIMITED
7K61
UXP Systems Inc
7I51
VASCO Data Security
7G71
Verifone
7O14MR
VeriTran
7J06
VISICOM
7C65
Vonetize
7I83
WALTOP International Corp.
7C07
Watchdata Technologies
7K51
WebAction
7G80
Wedge Networks Inc.
7H40
WeDo Technologies
7G09
WEENKO
7J61
West One Technology LTD
7C30
MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
COMPANY NAME
WEVERCOMM CO., LTD.
whatever mobile GmbH
WiMatek Systems
WIN 2000 TELECOM. CO., LTD
WIND RIVER
Wipro Limited
Wirecard Technologies GmbH
WirelessMe Limited
World Telecom Labs
Wray Castle Limited
Wyless
Wysdom
Xi'an Yu Tong Intelligent Technology Co.,Ltd
XINTEC
Xoanon Analytics
Yapital Financial AG
Yifang Digital(Hongkong) Company Limited
Youmi(Guangzhou) Mobile Co., LTD
Zetes
Zhejiang Ebang Communication co.,ltd
Zhejiang Shangcheng Science & Technology Co., Ltd
Zhilabs S.L.
Zhuhai XH Smartcard Co.,Ltd
Zinwave Ltd
ZIRA Ltd.
STAND
7G61
7G21
7H40
7J32
7J65, 7O5MR
7C21
7K30
7H17
7G71
7B17
7B29
7I51
7K41
7F70
7F41
7K20
7K78
7N67
7G71
7D76
7L76
7M05, 7O1MR
7J30
7O31MR
7K10
HALL 8.0
Abinsula S.r.l.
Action Mount
Actions srl
AdFalcon
ALTRAN
Amazon Appstore
8.0B10
8.0E14
8.0B10
8.0E24
8.0F30
8.0K12MR, 8.0K13MR, 8.0K16MR,
8.0K19MR, 8.0K9MR
AOL Platforms
8.0D70MR
Appiris
8.0K22MR
Applix Group
8.0B10
Appnext Ltd.
8.0F18
Apptripper
8.0B10
APPTURBO
8.1E30, 8.0D66MR
Ascot Industrial Srl
8.0I20
AsGA Sistemas
8.0E10
Asurion
8.0K10MR
AVG Technologies
8.1B74, 8.0D65MR, 8.0D69MR,
8.0D75MR, 8.0E60MR
AXONIX
8.0I37
Azcom Technology
8.0E62MR
Badu Networks
8.0G14
Baidu, Inc
8.0K15MR
Bamboo Group
8.0I12
Beintoo
8.0C49
Beleader Internet Marketing S.L.
8.0I39
BeMyApp
8.0D24
Big Data Expo 2015, Guiyang, China
8.0F34
Big Data Lab
8.0J40
Blue Telecom Consulting
8.0D20, 8.0A10MR
BTI Wireless
8.0J30
Butlr - Your Digital Concierge
8.0B10
CAKE
8.0G17
CalAmp
8.1B71, 8.0D79MR
Car Easy Apps Consortium
8.0D30
Cartesian
8.0C73MR
Certillion
8.0E10
Cheetah Mobile Inc.
8.0E9
CI&T
8.0E10
Compatel Ltd
8.0I13
Comtrade
8.0G20
Confiz Limited
8.0I19
Controllis Limited
8.0D21
Cradlepoint
5J20, 8.0E14, 5L31MR
Cycle30
8.0K11MR
DATACOM
8.0E10
Datalab
8.0E10
DivX, LLC
8.0K6MR, 8.0K8MR
Dot Hill Systems
8.0H14
Dr Security
8.0C19
DSPmobi
8.0I9
eMotion Digital
8.0E10
Enjinia
8.0B10
ENNOVA SRL
8.0B10
Enterprise Estonia
8.1K31, 8.0E76MR
EU 5G Research - 5G PPP / 5-Alive project
8.0B17
Evamp & Saanga
8.0I19
Expway
8.1D41, 8.0E80MR
Feitian Technologies Co., Ltd.
8.0I7
FictionCity Holding Inc
8.0C45
FierceWirelessEurope/TelecomsEMEA
8.0C29
FINEDIGITAL Inc.
8.0E56
Flazio Srl
8.0B10
FONEWARE
8.0G13
FotoNation
8.0A12MR
Frog Cellsat Limited
8.0I15
Genesys Telecommunications Laboratories Inc.
8.0E29
Global Kristall Aps
8.0F20
Google AdMob
8.0B16, 8.0B12MR, 8.0B15MR
Greenwave Systems
8.0K14MR
GSMA Intelligence
8.0K2MR
GuangDong Saifei Sapphire Technology Co., Ltd.
8.0J20
Headway Digital
8.0J24
HICS società cooperativa
8.0B10
HIMOINSA
8.0D40
HoloDigilog Human Media Research Center
8.0I25
Hong Kong Science & Technology Parks Corporation
8.0D57
Icaro Tech
8.0E10
iconmobile group
8.0H16
Idaho Department of Commerce (USA)
8.0E14
IneoQuest
8.0E34
Intertrust Technologies Corporation
8.0F15
Intis Telecom
8.0J10
IOLAN B.V.
8.0E52
IOTS World Congress
8.0E37
iStartLab Srls
8.0B10
ITALIAN TRADE AGENCY
8.0B10
ITS Consulting
8.0E10
IXIA CORP
8.0E10
Jampp
8.0K20MR
KAAZING Corporation
8.0H10
KHOMP
8.0E10
kkM
8.0I35
Kolektio
8.0B10
KUKACLIP
8.0H20
COMPANY NAME
STAND
La Comanda
8.0B10
LEXIBOOK
8.0D29
M-AdCall Digital Media Pvt. Ltd.
8.0D25
Marfeel Solutions S.L.
8.0J6
MC1
8.0E10
MetaGeek
8.0E14
mGage
8.0H11
mLearn Mobile Education
8.0E10
MOBI Antenna Technologies(SHENZHEN)Co.,Ltd
8.0J14
Mobile King GmbH
8.0E30
Mobile Value Partners
8.0A14MR
MobiMESH & VoiSmart
8.0B10
Mobvista
8.0I10
MONO INFO SYSTEMS CO., LTD
8.0E58
MSC Modular Smart Case by VersaSpaGmbh
8.0F36
Nafithtech
8.0D49
NetMediaEurope
8.0E46
Network Kinetix
8.0F17
New Relic
8.1B13, CS60, 8.0C59MR
Ningbo Yuda Communication Technology Co., Ltd
8.0I33
NTS RETAIL
8.1B61, 8.0K23MR
OpenX
8.1J31, 8.0E69MR, 8.0E70MR
OSRAM Opto Semiconductors GmbH
8.1I59, 8.0C63MR
Pakistan Software Export Board
8.0I19
Paqos
8.0B10
Park Smart s.r.l.
8.0B10
ParStream GmbH
8.0C25
PhotoSpotLand
8.0B10
pixelBook Srl
8.0B10
Plus One Marketing Ltd.
8.0E19
Prime Systems
8.0E10
PubCoder Srl
8.0B10
PublicVine
8.0K26MR
Pushapp srl
8.0B10
QUASARMED SRL
8.0B10
Quixey
8.0D80MR
Reach-in
8.0E14
RealNetworks
8.1J13, 8.0C67MR, 8.0C69MR
Recarga.com
8.0I23
RemOpt
8.0E10
RGT
8.0E10
Rubicon Project Ltd.
8.0G19
Securcube
8.0B10
SHENZHEN HOMECARE TECHNOLOGY CO., LTD
8.0I6
Shoozy
8.0B10
Shuangdeng Group Co., Ltd
8.0I8
Sicap
8.0G11
SIGFOX
8.0C10, 8.0D67MR
Sikur
8.0F11
Sivers IMA
8.0D60MR
SOFTEX - Association for the Promotion
of Brazilian Software Excellence
8.0E10
Sorriso Technologies Inc
8.0E16
Spectrummax
8.0E40
Splunk Inc.
8.0I27
Spotlime
8.0B10
SpotXchange
8.0F40
StradVision, Inc.
8.0E36
Summit Tech
8.0F10
Swenggco Software
8.0I19
Swrve
8.0E38, 8.0D76MR
Talent Garden srl
8.0B10
TapCommerce
8.0C65MR
Taptica
8.0D50
Tech Mahindra Ltd.
8.0K21MR
Tecnew
8.0E10
Telecom Review
8.0F38
TeleSemana.com
8.0I41
The People’s Government of Guiyang City
8.0F34
ThingWorx, A PTC Company
8.0K27MR
Tokenlab
8.0E10
Trend Micro Incorporated
6L61, 8.0D39
Trust International B.V.
8.0C35
TUNE
8.1J20, 8.0C77MR
Twilio
8.1H51, 8.0K25MR
UBIqube (Ireland) PLC
8.0C55
Valid8.com, Inc.
8.0I11
ValueLabs
8.0I29
Verizon
8.0D10, 8.0A16MR, 8.0E64MR
Viettel Telecommunications Network Equipment
Manufacturer - Viettel Group
8.0G2
VISA SPA
8.0H9
VÍSENT
8.0E10
Vkansee Technology Inc.
8.0E39
Westell Technologies
8.0C15
WINDBLOCKER International B.V.
8.0G21
Winjit Technologies
8.0D14
YO!
8.0F08
YouAppi
8.0E54
Youbiquo S.r.l.
8.0B10
YuppTV Inc Ltd.,
8.0D58
ZTE Supply Chain Co.,Ltd
8.0E50
HALL 8.1
42matters
Accengage
Accusonus SA
Acision
Acrobits s.r.o
ActLight SA
Adcash
Adiquity
adjust GmbH
AdMaxim
ADSMEDIA MOBILE ADVERTISING,S.L.
Advantage Austria
Adxperience
Affle Holding Pte Limited
Afilias (dotMobi)
AgileWorks Ltd
Airpush
ALK Technologies Ltd.
ANALOG TWELVE Co., Ltd.
ANDREXEN
Anyline
APImetrics
App Annie
Appaloosa Technology
Applause
Applidium
AppLift GmbH
Monday 2nd March
8.1G58
8.1D41
8.1I49
8.1A41
8.1K54
8.1G58
8.1K68
8.1G69
8.1H68
8.1I10
8.1K48
8.1B61
8.1E49
8.1K11
8.1C31
8.1K31
8.1D60
8.1D59
8.1K42
8.1K54
8.1B61
8.1A11
8.1D53
8.1D41
8.1J9
8.1D41
8.1E68
PAGE 53
MWC15 Daily DAY1.qxp_DAY1 01/03/2015 17:32 Page 54
EXHIBITOR LISTING
COMPANY NAME
STAND
AppNexus
AppsFlyer
Apptentive
AppThis
Apptimize
APPTURBO
Aptoide
Aquafadas
arcatech ltd
Aula365
AutoGraph, Inc.
AVG Technologies
8.1F65
8.1J30
8.1A11
8.1K20
8.1H13
8.1E30, 8.0D66MR
8.1G59
8.1E49
8.1H49
8.1J67
8.1A11
8.1B74, 8.0D65MR, 8.0D69MR,
8.0D75MR, 8.0E60MR
Awards Solutions, Inc
CC8.17A&B
AwoX
8.1E49
AXIBLE TECHNOLOGIES
8.1E49
BANDAI NAMCO Games Inc.
8.1K42
Batch.com
8.1B21
BAYERN INTERNATIONAL - Bavarian Bureau
for International Business Relations
8.1I59
Beekeeper
8.1G58
BeeOne Communications SA
8.1G58
Beeweeb
8.1H11
Bidstalk PTE Ltd
8.1I20
BIGLOBE Inc.
8.1K42
Black Pixel
8.1A11
BlueID SDK - Secure mobile keys
8.1I59
Buddy Platform, Incl.
8.1A11
Bulletin.net
8.1J7
BuzzCity
8.1D66
CalAmp
8.1B71, 8.0D79MR
Canonical Group Ltd.
8.1F41, CC8.20, CC8.21
Capptain
8.1D41
CARTELMATIC
8.1D41
CashSentinel
8.1G58
Catalunya Apps
8.1K48
Cellfish
8.1D41
Celltick
8.1C20
Centre for Secure Information Technologies (CSIT)
8.1H49
Cequens Telecom
8.1K22
CHAR.DIMITRACAS SA
8.1I49
ClicksMob
8.1J34
CM Telecom
8.1D50
COLOPL, Inc.
8.1K42
COYOTE
8.1K14
CreaLog GmbH
8.1I59
CRITEO
8.1F70
Crittercism
8.1D15
Crossrider
2D50, 8.1K85
CYBIRD Co., Ltd.
8.1K42
Cytech Mobile
8.1I49
D'arriens
8.1E60
D2C Inc.
8.1K42
DAEM S.A
8.1I49
Dbros Co., Ltd.
8.1J5
DigiFlak OU
8.1K31
Digital Horizons Limited
8.1H50
Digital Turbine
8.1J14, 7O24MR
DIMOCO Europe GmbH
8.1K41
Dinube
8.1K48
DISPLEX / E.V.I. GmbH
8.1I59
dmg - DSNR Media Group
8.1E10
DWANGO Co.,Ltd.
8.1K42
Ecofleet by Oskando
8.1K31
Edelman Spain
CC8.24B
EDSI-Tech Sàrl
8.1G58
Eesti Telekom AS
8.1K31
Elatec GmbH
8.1I59
emporia Telecom Produktions- und Vertriebs GesmbH & CoKG
8.1B61
Enterprise Estonia
8.1K31, 8.0E76MR
Enterprise Greece S.A
8.1I49
Exosite, LLC
8.1G61
Expway
8.1D41, 8.0E80MR
Eyelead Software
8.1I49
F5 Media
8.1J17
FASMETRICS S.A
8.1I49
Faveeo SA
8.1G58
Fern Software
8.1H49
Fiksu
8.1H22
First Technology
8.1H46
Flapit
8.1H19
FLIR Systems
8.1C21
Flirtie
8.1K48
FMC GROUP
8.1D41
Fortumo
8.1K31
FRENCH TECH PAVILION / BUSINESS
FRANCE
5B41, 5B61, 8.1D41, 8.1E49
Fyber
8.1I11
GAIDDON Software
8.1D41
Game Insight
8.1F31
GaneshaSpeaks.com
8.1B15
General Motors
8.1I50, 2EMR.B1, 2EMR.B2
General UI
8.1A11
Geotag Aeroview (TripInView)
8.1I49
GfK
8.1F50
Globalcomm Europe
8.1K48
Globo
8.1D49
Glympse
8.1A11
GoodBarber
8.1D41
Government of Catalonia
8.1K48, CS50
GREE, Inc.
8.1K42
Greenhouse
8.1K31
GungHo Online Entertainment, Inc.
8.1K42
Guppy Games | Media
8.1A11
Healthapp, S.L.
8.1K48
Hellenic Association of Mobile Application Companies
8.1I49
HEY!
8.1G58
Horizon Video Technologies Inc.
8.1I49
i-mobile
8.1K42
i2CAT Foundation
8.1K48
i3DESIGN Co., Ltd.
8.1K42
IKARUS Security Software GmbH
8.1B61
IKCOM
8.1D41
Iken Personics
8.1B77
Imaxel lab
8.1K48
Immersion
8.1G41
iMobileMagic / PhoneNear
8.1G63
indoo.rs GmbH
8.1B61
IndoorAtlas
8.1A11
Indus Net Technologies Private Ltd.
8.1H21
Infobip
8.1F49
Infonova
8.1B61, 2B42MR
PAGE 54
Monday 2nd March
COMPANY NAME
STAND
InnerSense
8.1D41
InnoQuant Strategic Analytics
8.1K48
Innovae Augmented Reality Agency
8.1K48
INNOVATHENS
8.1I49
INRIX
8.1A11
Intel Corporation
3D30, 8.1E41, DMR CC1.3 Mon
InternetQ
8.1I40
Invest Northern Ireland
8.1H49
Irida Labs
8.1I49
IronSource
2D50, 8.1A73
ItsOn, Inc
CC8.8
ITTIAM SYSTEMS
8.1K24
JOANNEUM RESEARCH Forschungsgesellschaft mbH
8.1B61
Kantar
8.1D51
Keima
8.1H20
King of App
8.1K48
Kirusa
8.1J15
Kizeo
8.1E49
Klab
8.1K42
Kochava
8.1K16
KRITER SOFTWARE, S.L.
8.1I18
La Factoria Interactiva
8.1K48
Leadbolt
8.1C11
LEDGER
8.1E49
Lextech Global Services
8.1I21
Lleida.net
8.1I41
LOCAL MOBILE MARKETER
8.1H49
LOOPY · Quo App Solutions, Inc
8.1D20
M-BIZ Global Group
8.1G58
M-STAT S.A.
8.1I49
M7 Managed Services Ltd
8.1H20
Madgic
8.1D41
Manage
8.1J10
Mars Media Group
8.1H70
Marvell
CC8.13, CC8.14, CC8.15
Massive Impact
8.1E22
Matomy + MobFox
8.1F71
Maxim Integrated
CC8.3
mBlox Limited
8.1C41
MediaMath
CC8.9 - DMR
MessageBird
8.1I63
Metaio GmbH
8.1G47
Microgaming
8.1G35
Micronet SA
8.1I49
Millennial Media
8.1B41
millenoki
8.1G71
Mining Essential
8.1E49
MINUTE TRANSFER
8.1E49
Mister Bell
8.1D41
MLS FIRMWARE SA
8.1I49
MOBAPI by Bitwip
8.1E49
Mobibase
8.1H58
Mobile Content Forum
8.1K42
Mobintouch
8.1D10
MobiSystems
8.1B73
MobPartner
8.1B11
Mobusi Mobile Advertising
8.1K64
Mobyt S.p.A.
8.1D71
mOddity mObile
8.1K48
MONSAN
8.1K77
Mooncascade
8.1K31
MoPub
CC8.4, CC8.5
MotionLead
8.1D41
Movintracks
8.1K48
Mozoo
8.1D21
MPASS Ltd
8.1I49
mSensis S.A.
7K08, 8.1I49
MTI Ltd.
8.1K42
MTT Mobile tout Terrain
8.1D41
MUBIQUO
8.1D20
Multimedia Knowledge & Social Media Analytics Laboratory
8.1I49
MyOmega System Technologies GmbH
8.1I59
NAKA AG
8.1G58
NCSR Demokritos - Integrated Systems Laboratory
8.1I49
Neomobile
8.1I16, 6N25MR
NeoSOFT Technologies
8.1C10
net mobile AG
8.1B51
netelip
8.1H60
New Relic
8.1B13, CS60, 8.0C59MR
NEWSPHONE
8.1I49
NEXPERTS
8.1B61
NexStreaming
8.1E70
Next Future Lab
8.1J5
Nite Ize Inc
8.1G70
Norbsoft
8.1G33
Northern Ireland
8.1H49
NTH AG
8.1K51
NTS RETAIL
8.1B61, 8.0K23MR
NUTITEQ
8.1K31
NVIDIA
CC8.10
OBRELA SECURITY INDUSTRIES S.A.
8.1I49
OLA mobile
8.1D31
OneVisage
8.1G58
OnYourMap
8.1J71
Open Geospatial Consortium
8.1K52
Open Mobile Alliance
8.1K52
OpenMarket
8.1D11
Openwave Mobility
8.1H49, 6N12MR
OpenX
8.1J31, 8.0E69MR, 8.0E70MR
Opera Mediaworks
8.1B20
OrbiWise SA
8.1G58
Orca Wave
8.1A11
OSRAM Opto Semiconductors GmbH
8.1I59, 8.0C63MR
OXYGEN BROADBAND
8.1I49
PARKNAV
8.1I21
Pinnatta
8.1I49
PlayFab
8.1A11
Pocket Media
8.1K70
Pradeo Security Systems
8.1E49
PubMatic, Inc.
8.1D14
qipp ag
8.1G58
QuickPlay Media
8.1H44
Reach-U
8.1K31
RealNetworks
8.1J13, 8.0C67MR, 8.0C69MR
REGATE SA
8.1I49
Remo Software
8.1J11
Rezopep - The Midi Pyrenees Business Incubator Network
8.1D41
RouteSms Solutions Limited
8.1E51
Salesforce.com
CC8.12, CC8.22
Samsung Electronics Co Ltd
3H10, 3I10, 8.1A61, 2M10
Scandit AG
8.1G58
SchoolBusNotes
8.1I49
COMPANY NAME
Schreiner Group GmbH & Co. KG
ScientiaMobile
SecurePIM by virtual solution AG
Sequitur Labs Inc.
SIEN
SignWise
SimilarWeb
SingularLogic
Sirqul, Inc.
SK (Certification Centre Estonia)
Smaato
Smart AdServer
SMARTVISER
Snow Engineering
Softonic
SOFTWEB ADAPTIVE I.T. SOLUTIONS
Sonix Co., Ltd.
Sonorys Germany GmbH
Sony Mobile Communications - Developer World
SPEC INDIA
Spicysoft Corporation
Spotlio AG
Spreadtrum Communications (Shanghai) Co.,Ltd.
SSPE "Kartographia"
StartApp
State of Illinois
SUMMVIEW
Supersonic
Surf The Web
Switzerland Global Enterprise
Swoodle
Symphony Teleca Corp.
Syntonic
Sysmosoft SA
Tabernus Europe Ltd
TalisLife
Tapjoy
TAPTAP Networks
Teads
TEKONSULT
Telecom Italia
TELENAVIS S.A.
Telintel Ltd
TELLMEPLUS
Terragon Group
Testbirds GmbH
The Boston Consulting Group
Tizen
Tobit.Software
Torry Harris Business Solutions
TouchBase
TouchPal
Trademob
Tronic's Microsystems
TRUSTe
Trusted Logic
TUNE
Twilio
Tyroo (SVG Media Pvt. Ltd.)
UbiNuri Inc.
Uepaa AG
UNCOVER TRUTH Inc.
UNICOPE GmbH
Uniface
UppTalk (Grupo MasMovil)
Urban Airship
UTEL
VAS2Nets Technologies LTD
Vci
Viacom International Media Networks
Vibes
VIDAVO S.A.
VisoCon GmbH
Vispel by Inkspin1
Vital Energy GmbH
VoiceWeb S.A.
Voluum
Voxygen SAS
Vserv
Washington Interactive Network
Washington State Department of Commerce
WASSA
WAZAPP
Webaroo Inc.
WebToGo GmbH
Welsh Government
Wikitude GmbH
WildTangent
Witigo
WOOEKAN
Wyconn GmbH
xAd
Yadwire Technologies ltd
Yandex
Yoga Systems
STAND
8.1I59
8.1C13
8.1I59
8.1A11
8.1D41
8.1K31
8.1K62
8.1I49
8.1A11
8.1K31
8.1E61
8.1E49
8.1D41
8.1D41
8.1K65
8.1I49
8.1K42
8.1I59
8.1B53
8.1D70
8.1K42
8.1G58
CC8.2
8.1K66
8.1B12
5I31, 8.1I21
8.1D41
8.1H48
8.1K48
8.1G58
8.1H49
8.1B75, 2G11, 2G13
8.1A11
8.1G58
8.1H20
8.1G58
8.1D65
8.1A21
8.1E67
8.1I59
CC8.1
8.1I49
8.1K40
8.1E49
8.1D68
8.1J3
DMR CC8.8
8.1H65
8.1I61
8.1D61
8.1A11
8.1E20
8.1G20
8.1E49
8.1H15
8.1E49
8.1J20, 8.0C77MR
8.1H51, 8.0K25MR
8.1H64
8.1J5
8.1G58
8.1K42
8.1B61
8.1K79
8.1K48
8.1C14
8.1D41
8.1D72
8.1I49
CC8.24A
8.1I21
8.1I49
8.1B61
8.1K31
8.1I59
8.1I49
8.1J64
8.1D41
8.1G11
8.1A11
8.1A11
8.1D41
8.1D41
8.1G49
8.1I59
8.1H20
8.1B61
8.1I13
8.1D41
8.1D41
8.1B61
8.1I51
8.1E58
8.1K73
8.1K31
CONGRESS SQUARE
Abertis Telecom
Accent Advanced Systems
ACUNTIA
AD TELECOM, S.L.
ADSmovil
Advanced Automotive Antennas
AGILE CONTENTS
AiQ Smart Clothing Inc.
ALDEAMO
Aparca&Go
Appszoom Technologies
ARGELICH NETWORKS
ASCAMM TECHNOLOGY CENTRE
Aywant (Zed)
AZETTI NETWORKS
Barcelona Digital Technology Centre (BDigital)
BARCELONA MEDIA
Beabloo
BEREPUBLIC NETWORKS
Bismart
CartoDB
CMC DIGITAL
CodiTramuntana
CS60
CS50
CS60
CS50
CS140
CS50
CS50
CS125
CS140
CS50
CS60
CS60
CS50
CS60
CS60
CS50
CS50
CS50
CS50
CS50
CS60
CS140
CS50
COMPANY NAME
STAND
Compuer Vision Center
CS50
CONNECTEDEVICE Ltd
CS123
Crazy4Media
CS60
CTTC / DLR GfR mbH
CS50
Deister Software
CS60
DIALOGA GROUP
CS150
DIGITAL LEGENDS ENTERTAINMENT
CS50
DINERO POR TU MOVIL
CS60
Direccio General de Telecomunicacions
CS50
Domoti
CS140
Doonamis
CS50
Droiders
CS121
DUAL BEAM MERGER INGENIEROS
CS60
EEN-Enterprise Europe Network ACCIÓ
CS50
Effilogics Technologies
CS50
Enterdev SAS
CS140
EXSIS SOFTWARE Y SOLUCIONES S.A.S
CS140
eyebee® by DYNATEC
CS60
EYETOK
CS50
Fitbit Inc
CS130, 6O32MR
Fitbit Inc
CS130, 6O32MR
Flumotion Services SA
CS50
Fonexion Spain S.A.
CS105
fonYou Telecom
CS50
FOONKIE MONKEY
CS140
ForceManager
CS60
GARMIN
CS90, 7O25MR
GARMIN
CS90, 7O25MR
GESTPOINTGSM
CS60
GoPro
CS120
Government of Catalonia
8.1K48, CS50
GP ENTERPRISE ASIA LIMITED
CS122
Guru's System s.l
CS50
Hi Mom S.A.S.
CS140
IDI EIKON
CS60
IMAGIC
CS60
imasD Tecnología
CS60
inAtlas
CS50
Incubio
CS50
Indra
CS60
Ingeneo SAS
CS140
Intesis Software S.L.
CS50
IP TOTAL SOFTWARE
CS140
JAL21 Consulting & Venture Capital
CS60
Jsc Ingenium
CS60
KIMIA
CS60
KITMAKER
CS60
KRONOZ LLC
CS100
Lechpol
CS135
Ledmotive Technologies
CS50
Lhings
CS50
LPTIC
CS156
Manduka Games, S.L.
CS50
MARTIAN WATCHES
CS124
Masvoz
CS60
Maxcom S.A.
CS135
Medtep
CS50
Mobbeel
CS60
MOBILE WORLD CAPITAL BARCELONA
CS70
Mooveteam, S.L.
CS60
Movilok Interactividad Móvil
CS60
MyScreenPROTECTOR
CS135
Neàpolis
CS50
New Relic
8.1B13, CS60, 8.0C59MR
Nexus Geografics
CS50
Nilox
CS80
NovaIntegra
CS140
Openshopen
CS50
Optima Consulting S.A.S.
CS140
P2i
CS165, CS157MR
Peel
CS180
PICK DATA, SL
CS60
Polaroid
CS76
Procolombia
CS140
QUIEROAPPS.COM
CS60
QUOBIS
CS60
Qustodio
CS50
Red Points
CS50
redBorder
CS60
Reticare
CS60
RTC Digital Consulting
CS140
Safelayer Secure Communications
CS60
Saygus
CS65
SDP Telecom a Molex Company
CS77
Sensing & Control Systems
CS60
Shoulderpod
CS50
Signaturit
CS50
Sistelbanda S.A.
CS60
SITmobile Soprano Group Company
CS50
Software Quality Systems, S.A.
CS60
Spanish Pavilion
CS60
SPIDERCLOUD WIRELESS
CS85
STARLAB
CS50
SVForum
CS50
Taisys Technologies Co., Ltd.
CS75
Tecnologías, Servicios Telemáticos y Sistemas SA
CS60
TELNET REDES INTELIGENTES S.A.
CS60
Telrad Networks
CS160
Tu Pediatra Online
CS50
Unify
CS145
Validated ID
CS50
VEXIA
CS60
Wavecontrol
CS50
Whiplash Entertainment, SL
CS50
Worldline
CS60
Xopik Mobile Marketing, S.L.
CS50
Xplica't
CS50
Yup Charge
CS50
MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
MWC15 Daily DAY1.qxp_DAY1 01/03/2015 17:33 Page 55
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MWC15 Daily DAY1.qxp_DAY1 01/03/2015 17:34 Page 56
MWC15 Daily DAY1.qxp_DAY1 01/03/2015 17:39 Page 57
MWC15 Daily DAY1.qxp_DAY1 01/03/2015 17:41 Page 58
FEATURE | MWC SHANGHAI
MWC Shanghai:
Rebranded and
expanded
The GSMA’s 2015 flagship Asia event, which will be held in Shanghai for the
fourth consecutive year, has been rebranded under the Mobile World
Congress banner. In this feature Mobile World Daily previews Mobile World
Congress Shanghai (MWC Shanghai), taking place 15-17 July at the Shanghai
New International Expo Centre (SNIEC).
nder the theme of ‘Mobile Unlimited’,
MWC Shanghai will focus on how
mobile technology – from connected
cars and wearable tech to mobile payments
and smarter cities – is revolutionising and
enhancing every aspect of individuals’ lives.
With Asia being the largest mobile market
in the world, GSMA Ltd CEO John Hoffman
said: “Mobile World Congress Shanghai offers
participating companies the ability to reach a
global audience, while also enabling
international brands to capitalise on
opportunities in the fast-growing and
dynamic Asian market.”
market, with shipments almost doubling last
year to more than 80 million units, according
to Canalys. India is the third largest
smartphone market in the world.
While Asia is a leader in many mobile
categories, the diverse region also has some
of the highest and lowest ARPU markets in
the world, creating unique challenges and
opportunities for mobile operators.
Reflecting that diversity, this year’s event is
expected to bring in more than 30,000
attendees from almost 100 countries – up 35
per cent from last year.
HUGE MARKET GROWTH
Building on the success of its predecessor
event Mobile Asia Expo, the MWC Shanghai
exhibition will spotlight the leading
technologies, products and services that are
shaping the future of the mobile industry, from
network infrastructure to mobile handsets and
devices to software and applications.
U
Indeed, Asia Pacific accounted for almost half
of global LTE connections at the end of 2014,
largely due to substantial LTE customer bases
in South Korea, Japan and – increasingly –
China. One in six of the world’s LTE operators
(66 of 352 worldwide) is based in Asia.
China Mobile added 90 million LTE
connections in just a year since it was granted
a TD-LTE licence. The country’s three mobile
giants together had 100 million LTE
connections at the end of last year.
In terms of 4G adoption, South Korea is
ahead of the rest of the world with two-thirds
of all the country’s mobile connections on 4G
at the end of last year. The US was second (45
per cent), Japan third (42 per cent) and
Australia fourth (38 per cent), according to
GSMA Intelligence. South Korea’s LG Uplus
(with 80 per cent LTE adoption in Q4), KT (63
per cent) and SK Telecom (61 per cent)
topped the list of the operators with the
highest LTE adoption.
Smartphone growth in China may have
slowed, increasing 20 per cent last year, but
India is now the fastest growing smartphone
PAGE 58
Monday 2nd March
SHAPING THE FUTURE OF MOBILE
The most recent additions to MWC
Shanghai are Ericsson and PayPal. Other
newly confirmed exhibitors include
Airwatch,
Askey,
Far
EasTone
Telecommunications, HXO, KAIT Korea
Pavilion, MonitorLinq, Nokia Networks,
Phicomm, Raisecom, Shenzhen Pavilion,
Software Park Thailand and Spectrummax.
These companies are joining many
previously announced exhibitors such as
Alcatel-Lucent, China Mobile, Gemalto,
Huawei, LeTV, Mozilla, SK Telecom, Suzhou
Snail, Visa and ZTE, as well as regional
pavilions from Berlin, Hong Kong, Israel,
KITA Korea and Taiwan.
In addition to the exhibition, covering three
halls at the Shanghai expo centre, an
expanded conference programme offers a
mix of visionary keynotes and breakout
sessions, providing insights on current and
future trends impacting the ever-changing
mobile industry.
“Mobile World Congress Shanghai is set
to be our most exciting and largest event in
Asia, offering a range of experiences for
attendees, whether they are mobile
industry executives, professionals in other
industry sectors, government officials or
tech-savvy consumers,” said GSMA Ltd.’s
Hoffman.
The conference sessions will address a
range of topics including digital commerce,
enterprise mobility, innovation and startups,
LTE and 5G, M2M and the Internet of Things,
mobile identity and personalisation, network
virtualisation and new business models for
the mobile internet.
Reflecting the diversity of the audience, the
GSMA will offer simultaneous interpretation
of all keynote speeches, panel discussions
and audience participation in Mandarin,
English, Japanese and Korean.
NEW EDUCATIONAL PROGRAMMES
Aside from the conference agenda and
exhibition, new educational programmes to
be introduced this year include the Enterprise
IoT Summit, the Smart Home Summit, the
Entertainment Unlimited Summit and the
GSMA Smart Retail Summit.
A new programme, the Enterprise IoT
Summit, will bring together CIOs from a
range of industry sectors, as well as leaders
of technology enablers, to discuss the
development of the Internet of Things (IoT)
and how enterprises can benefit from this
rapidly developing technological shift. F5
Networks is the sponsor of the two-day
event.
The newly introduced Smart Home
Summit will examine the potential of the
burgeoning smart home market, with a
particular emphasis on how cloud services,
smart life applications and smart home
devices will be accessed and managed by
households, as well as the communication
specifications and standards that will make
the smart home a reality. The Summit,
organised by DigiTimes, will be held on
Friday, 17 July.
The GSMA is also launching the
Entertainment Unlimited Summit, a programme
highlighting the convergence of entertainment,
the internet and the mobile industry. Attendees
will hear from industry leaders who are driving
the development of entertainment content and
partnerships with operators, broadcasters,
internet companies and third-party video and
music service providers.
MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
MWC15 Daily DAY1.qxp_DAY1 01/03/2015 17:42 Page 59
MWC SHANGHAI
Another new programme in Shanghai, the
GSMA Smart Retail Summit, will bring together
senior managers from retailers, brands, smart
technology providers and other vertical players
to decode the future of smart retail. This event
will illustrate the impact of mobile technologies
on the shopping experience, as well as on the
retail industry as a whole.
After its debut last year, the GSMA 360Fashion
& Tech Runway Show returns. Jointly produced
by the GSMA and 360Fashion Network, the
Runway Show will again deliver a unique catwalk
experience that will showcase the latest devices
and innovations and highlight the intersection of
technology and high-end fashion.
Working with Los Angeles-based memBrain
LLC, the GSMA is launching ‘Pop Forum:
Shanghai’ in Shanghai. The Pop Forum will
provide a platform for content creators,
entertainment companies and marketers,
enabling them to connect with leading
technology companies and China's highly
coveted consumer market in a high-impact
environment. Programming in the Pop Forum
exhibitor area will feature special focus on
trans-media storytelling, gamification, big
data and immersive/experiential content such
as virtual and augmented reality, holograms
and more. memBrain is developing the Pop
Forum programme in partnership with
entertainment industry veteran Teddy Zee.
DIGITAL HEALTH PARTNERSHIP
The GSMA has formed an agreement with
China Connected Health Alliance (CCHA),
the branch organisation of European
Connected Health Alliance (ECHA), to bring
digital health to MWC Shanghai. Building on
the GSMA’s previous collaboration with
ECHA, the Digital Health Programme is
designed to foster thought leadership within
digital health in China and showcase the nextgeneration of healthcare technologies.
Building on last year’s success, the GSMA is
expanding its innovation programme to
include the Innovation Series, the Baustein
Innovation Summit 2015, Startup Alley,
Innovation Labs and a range of innovationfocused networking activities.
| FEATURE
Each session in the Innovation Series will
focus on a forward-looking conceptual
discussion of the overall business and policy
environment from the perspectives of crucial
players in innovation value chain, including
investors, start-ups, policy makers and
academia. The Baustein Innovation Summit
2015 is an exclusive, invitation-only event for
executives in the mobile industry as well as
other sectors and is designed to challenge
current assumptions regarding the growth
and adoption of corporate innovation and
disruption by startups.
PARTNER EVENTS
MWC Shanghai will also host a number of
other meetings, partner events and seminars.
The Global TD-LTE Initiative (GTI) Asia
Conference is returning to Shanghai for its
fourth year.
With the fast proliferation of commercial
LTE networks worldwide, operators and
industry players are keen to bring broadband
connected living services to customers, in
turn creating new business networks in the
industry. This GTI Asia conference, hosted by
China Mobile and Global TD-LTE Initiative
(GTI), will bring together leading operators
and industry partners to address the
opportunities and challenges of devices and
innovative applications in the 4G era.
China Unicom will also be holding its
international partners meeting at Mobile
World Congress Shanghai. The International
MVNO Summit will be held in partnership
with MVNODynamics.com and will explore
the opportunities and challenges enabled
through the global MVNO ecosystem.
REGISTRATION OPEN
Registration to attend MWC Shanghai is now
open. Attendees wishing to purchase Gold
and Silver Passes, which provide access to the
conference, exhibition and priority reservation
for a range of MWC Shanghai meetings and
events, can register now. For information on
registration and pass types, please visit
www.mwcshanghai.com/attend/register/.
MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
OFFERS ONLY AVAILABLE TO MWC
ATTENDEES ON-SITE THIS WEEK:
Onsite Exhibition Special Offers available. To book
your MWC Shanghai stand please come to the GSMA
Sales Office at the South Entrance, Level-1
Special Offer to Attend MWC Shanghai 2015!
• Complimentary MWC Shanghai 2015 Gold Pass for all CEOs,
plus 30% off Pass for up to three co-workers
• 30% off MWC Shanghai 2015 Gold Passes for all MWC attendees
in Barcelona
Visit us at ‘Upcoming GSMA Events’ desks in Congress Square,
North Entrance and South Entrance, now to claim the offer. If you
are GSMA Member operators, email [email protected] and ask for
additional incentives.
Monday 2nd March
PAGE 59
MWC15 Daily DAY1.qxp_DAY1 01/03/2015 17:45 Page 60
EXHIBITOR NEWS
Cobham Wireless
and NI Partner
for Cellular and
Connectivity
Applications
Cobham Wireless, formerly the
Wireless Test Business of Aeroflex,
and NI the provider of platform-based
systems that enable engineers and
scientists to solve the world’s greatest
engineering
challenges,
have
announced a worldwide partnership
to service applications in cellular and
connectivity with solutions based on
PXI technology. NI acquires the
existing Cobham PXI modular
instruments hardware product line
and becomes Cobham’s primary
provider of PXI technology. The
companies will also collaborate to
incorporate the latest NI PXI modular
instruments, including the NI vector
signal transceiver with LabVIEW
FPGA, into Cobham’s next-generation
cellular and connectivity test systems.
Cobham Wireless is the NI Global
Preferred Partner for Cellular and
Connectivity Applications, part of the
NI Alliance Partner Network.
Visit Hall 6 for Cobham Wireless
- Stand 6H21 and National
Instuments - Stand 6E10
DNP demonstrates Android App
Defender and VPN
for Mobile P2P
Dai
Nippon
Printing
Co.,
Ltd.(DNP), the largest smartcard
manufacturer in Japan, will be
demonstrating
its latest service Android Apps
Defender to protect apps against
various kinds of attacks: reverseengineering, tampering, pirating,
malicious codes implanting, etc.
Provided via SaaS, the service has
been already adopted by many
Japanese global companies of
finance, retail, distribution and
apps developers.
DNP also
Visit DNP in Hall 1, Stand 1G30
For more contact Mr. Shigeo Hachiki
(email:[email protected])
RAN Virtualization Goes Beyond C-RAN
with RF ROUTER®
The most recent addition to Dali
Wireless’ RF ROUTER product
portfolio – the Dali Matrix™ – helps
mobile operators simplify the
network evolution process. Matrix
is a modular platform that enables
operators to upgrade their network
easily as frequency bands and
technologies evolve, without a
major overhaul to their existing
network.
Matrix empowers
operators with the simplest method
of RAN virtualization.
Jump to the
Coyote booth
Being the creator of the first
community-based App for drivers,
being one of the top grossing
Apps, being a pioneer MirrorLink
certified App ... all this was just the
beginning. We are preparing
something far bigger.
If you want to be part of it, jump
to our booth and enroll into our
exclusive COYOTE JUMP beta
testing program.
Stand number 8.1K14
Contact :
Nicolas deCrémiers
[email protected]
PAGE 60
presents its innovative solutions
such as VPN for Mobile P2P
Communication for highly secured
and low cost anti-eavesdropping
system, Cloud Payment and
Mobile Wallet. DNP, expanding
these services into the global
market, welcomes any visitors:
potential users and partners.
Monday 2nd March
Visit Dali at Booth 6J60 for a
complimentary
ABI
Research
whitepaper that discusses how the RF
ROUTER enables RAN Virtualization,
an innovative approach that goes
beyond C-RAN and virtualizes
operators’ most valuable asset –
spectrum. The RF ROUTER’s any-toany relationship between baseband,
radio and antenna, in a true vendor
and technology agnostic environment,
allows operators to route capacity to
where and when it’s needed.
Make a ‘Smart’
Impact on your
Business with
HCL’s Smart
Connected
Solutions
IoT has enabled new avenues of
business innovation around how
things, people, processes and
systems integrate. When devices
become smart and connected, value
of devices can be rapidly extended to
improve customer experience,
enabling new monetization models.
HCL brings the right ecosystem of
partners,
technology
stacks,
organizational alignment and
engineering resources to deliver a
robust IoT solution. HCL’s expertise
across Product Engineering, R&D,
Custom Application Services,
Enterprise Application Services and
Infrastructure
Management
reinforced by global partnerships
help our customers deploy turnkey
IoT solutions faster. Explore IoT
solutions
across
industries
including
Connected
Digital
Healthcare, Remote Access and
Monitoring, Wearable IoT Jacket,
Energy Monitoring and Remote
Vehicle Diagnostic.
Visit us at HS 2F20,
or write to us on
[email protected]
MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
MWC15 Daily DAY1.qxp_DAY1 01/03/2015 17:47 Page 61
EXHIBITOR NEWS
Huawei Launches WorldClass NFV/SDN Open Lab
Huawei launches its NFV/SDN
Open Lab in Xi’an, China. Huawei
has invested 5 million dollars on
the initial phase, and will invest
20-30 million dollars in the next
phase. The Lab is dedicated to
developing
multi-vendor
integration
verification
capabilities, expanding joint
service
innovations
with
customers, partners, industrial
organizations and open source
organizations and accelerating
development of the open ecosystem for NFV infrastructure,
platforms and services, to
aggregate values and help
customers achieve business
success. Global leading operators
and partners, including China
Access Industries
Completes $25 Million
Investment in ironSource
Please come and visit us at Fira
Gran Via Hall 1.
StreetNode™ is now available at the
60GHz band
World’s leading digital delivery
company ironSource announced a
$20 million investment from a
group of investors. Access
Industries provided most of the
funding and increased its total
investment in ironSource to $25
million. The latest funding is in
addition to approximately $85
million raised by ironSource in
September 2014, and officially
closes the funding round at over
$100 million.
“This new funding will allow us
to build on our market dominance
to truly disrupt the industry, and
revolutionize the way we all
download and use applications,”
said Tomer Bar-Zeev, ironSource
CEO & Co-Founder.
Intracom
Telecom
introduces its
truly innovative
mmWave
product
portfolio
Listen to Your Network: TM
Forum and MYCOM OSI
Launch Independent Market
Report on Using Analytics
MYCOM
OSI,
the
leading
independent provider of Service
Assurance & Analytics solutions to the
world’s largest Communications
Service Providers (CSPs), has
launched a new market research
report on using analytics to improve
service quality and customer
experience. The report, authored by
TM Forum, outlines the main
opportunities and challenges for CSPs
Mobile, VMware, Red Hat,
Canonical and Linux Foundation
attended the launch ceremony.
These efforts mark a key step to
realizing Huawei's future-oriented
open SoftCOM architecture.
in leveraging the wealth of network
and service/device/customer data at
their disposal to make better decisions
and create shareholder value in a
fiercely competitive telecom market.
MYCOM OSI enables ‘Smart
Networks for a Smart World’.
Meet us at stand 1A20, visit
www.mycom-osi.com or contact
us on [email protected]
Intracom Telecom, an international
telecommunications systems vendor,
demonstrates for the first time its new
mmWave, fully outdoor Ethernet
radios, StreetNode V60-PTP and
UltraLink-FX80, operating in the 60
GHz and 70/80 GHz bands respectively.
These products complement Intracom
Telecom’s already successful MW
product line, by creating a complete
portfolio of products to ideally address
applications ranging from Small Cell
Backhaul to Macrocell Backhaul and
Fronthaul. Operators can take
advantage of the compact size,
multiple interfaces and flexible
powering capabilities of these radios
for deployment in complex topologies
even in street-level. Truly innovative
installation and commissioning
automations, such as Auto-Alignment
and ‘Zero-Touch’ provisioning via a
Bluetooth-connected Android tablet,
enable fast, cost effective and errorfree link deployment.
Advanced
Analytics for
VoLTE Service
Delivering Voice over LTE is
complex. Monitoring the quality of
VoLTE service is challenging.
Dropped calls, one-way audio, and
poor voice quality all impact the
user
experience.
NetScout’s
Advanced Analytics for VoLTE
provides operators both an end-toend view of service quality as well
as hop-by-hop insight into the
performance of the elements
required to deliver VoLTE service.
With NetScout you have visibility as
voice traffic traverses multigenerational
network
architectures; and, augmenting
these capabilities, our Advanced
Analytics for VoLTE provides early
MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
warning for performance issues
and drastically reduces your MeanTime-To-Repair (MTTR).
Visit NetScout in Hall 6, booth
#6C20 to learn more.
Contact Details:
Alexandros Tarnaris,
Communications Director,
Email: [email protected]
Come and visit us at stand 6I40 in
hall 6.
Monday 2nd March
PAGE 61
MWC15 Daily DAY1.qxp_DAY1 01/03/2015 17:49 Page 62
EXHIBITOR NEWS
Mobile customer engagement still
a challenge for many organizations
Procera Networks has launched a
new book titled “Mobile Subscriber
Experience for Dummies” that
introduces readers to the topic of
mobile subscriber experience
software. These technologies use a
wide variety of data-gathering and
analytic techniques to discover what
customers are doing and create
better services for them, and are
becoming essential for providers
that want to keep subscribers happy
and onboard new subscribers.
Procera is leading the industry with
NFV performance: PacketLogic/V™
platform,
Procera’s
virtualized
solution, has been clocked at
+150Gbps running on Intel COTS
platforms. The company will also join
Openet and Vodafone in an ETSI Proofof-Concept demo showing how NFV
concepts can be applied to OSS/BSS
to deliver on the promise of NFV.
Visit Procera at stand 5H61 or
reach out to us on Twitter at
@ProceraNetworks!
PROTEI is
coming to
Cuba
A presentation today by Mary
Clark, Syniverse CMO, and Sarah
Mansfield, VP of Global Media,
Unilever,
will discuss why
transforming
the
customer
experience with mobile should be
on every company’s strategic
agenda in 2015.
Understanding where to start
when it comes to integrating
mobile as part of a comprehensive
customer engagement strategy is
still proving to be a challenge for
many
brands.
Today’s
presentation explores the ways
that brands and operators can use
the powerful combination of real-
time contextual insight and global
connectivity to deliver new,
enhanced incremental value for
operators and brands.
Join the “Integrating Interactions
with the Connected Consumer”
presentation in Hall 4,
Auditorium 4 from 16:00 - 17:30
CET or follow the conversation
on Twitter at @Syniverse.
www.syniverse.com
Wind River Making
Major NFV Strides with
China Mobile, Altiostar
Tresys Technology, a US
company, has spent years
developing its mobile security
expertise through internal and
customer-funded research and
development.
These
efforts
culminated in the release of
MobileFortress™ for Android™, a
security-focused, policy-driven
mobile solution. Now, Tresys is
leveraging that experience into a
wide range of security-focused
service offerings for Enterprises,
Carriers, and OEMs.
Tresys
provides
mobile
security
consulting,
training,
and
development specifically tailored
to address the needs of our
customers.
Go
to
http://tresys.com/mwc2015
or
email [email protected] to learn
more about how Tresys can help
you build and deploy more secure,
more flexible, more sustainable
mobile solutions.
Wind River has teamed with
China Mobile on several NFV
projects. They are a founding
partner in China Mobile’s OPNFV
test lab, and jointly developed
virtualized small cell gateway and
C-RAN solutions.
Additionally, Wind River is
working with Altiostar on disruptive
NFV C-RAN solutions. Using Wind
River Titanium Server as its NFV
infrastructure platform, Altiostar’s
C-RAN solution can be deployed
using standard Ethernet without
requiring dark fiber or WDM.
A part of the Wind River Helix
portfolio of solutions for Internet
of Things, Titanium Server helps
address challenges from the
transformation of the network into
the backbone for IoT connectivity.
Base Station Environment
Monitoring System
PROTEI opens the door to the new
country adding Latin America to its
geography of installations. New project
had been recently awarded to PROTEI
by Cuban telecom holding named
ETECSA. PROTEI will deliver several
platforms to improve inbound roaming
services delivered by CUBACELL,
mobile subsidiary of ETECSA. The
bundle will include platforms for
inbound roaming optimization, data
traffic management and several other
systems. This deal proves PROTEI
positions on telecom markets and its
successful international expansions.
Due to the heterogenity of
networks, the challenges for each
BTS differ. But especially in
remote places, there are certain
things to address. There are two
main challenges: efficiency and
security.The system connect
remote cell sites (BTS) with a
company’s Network Operations
Center, and allow for real-time
monitoring of on-site technical
equipment, together with its
energy consumption. Additionally,
environmental parameters can be
monitored, as well as any theft,
damage or unauthorized access to
the site. Special solution modules
address individual challenges.
•Environmental monitoring
•Power monitoring
•Fuel monitoring
•Security management
•Access management
•HVAC management
•Energy supply management
Come and visit us at stand 7D76
or contact us via
E-mail: [email protected] ,
Tel: 008657188179077,
web: www.ebang.com.cn
Stand 5H20, www.protei.com
PAGE 62
Monday 2nd March
MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
MWC15 Daily DAY1.qxp_DAY1 01/03/2015 17:50 Page 63
CONFERENCE AGENDA*
DAY 1
Monday
2 March
11:15 – 12:45
14:00 – 15:30
Keynote 2: Keys to the Connected Lifestyle
The Seismic Spectrum Shake-Up
Hall 4 – Conference Village – Auditorium 1
TweetWall Pro: #MWC15KN2
Hall 4 – Conference Village – Auditorium 5
TweetWall Pro: #MWC15SSS
Moderator
Moderator
Caroline Gabriel, Research Director, Rethink Technology
Research
Caroline Hyde
Anchor, European Business News
Bloomberg
09:15 – 10:45
Keynote 1: Operating on the Edge of
Innovation
Arun Bansal, SVP & Head of Business Unit Radio, Ericsson
Simon Brown, CEO, ip.access
Ralph de la Vega
President & CEO
AT&T Mobility & Business Solutions
Hall 4 – Conference Village – Auditorium 1
Moderator
Francois Rancy, Director, Radiocommunications Bureau, ITU
Fernando Borjon, Commissioner, Federal Institute of
Telecommunications, Mexico
Gordon H. Smith, President & CEO, NAB
Anne Bouverot
Director General
GSMA
Karsten Ottenberg
CEO
BSH Home Appliances
Timotheus Höttges
CEO
Deutsche Telekom
Hans Vestberg
President & CEO
Ericsson
César Alierta
Executive Chairman & CEO
Telefónica
Carlos Ghosn
Chairman & CEO
Renault – Nissan Alliance
Dan Rabinovitsj, COO, Ruckus Wireless
Karim Michel Sabbagh, President & CEO, SES
Tayfun Çataltepe, Chief Regulatory, Legal & Wholesale
Officer, Turkcell
Romano Righetti, Group Chief Regulatory Officer,
VimpelCom
Shrikant Shenwal, CEO, Wireless Broadband Alliance
14:00 – 15:30
Personalising the Consumer Experience
Hall 4 – Conference Village – Auditorium 4
TweetWall Pro: #MWC15PCE
Jon Fredrik Baksaas
President & CEO
Telenor
Chairman
GSMA
Bill McDermott
CEO
SAP
Moderator
Peter Jarich, VP, Consumer & Infrastructure, Current
Analysis
Mark Holden, Head of Futures, Arena Media UK
Vittorio Colao
Chief Executive
Vodafone
Kelly Ahuja, SVP & GM, Service Provider Business, Products
& Solutions, Cisco
13:15 – 14:00
Mobile World Live Extra
Hall 4 – Conference Village – Auditorium 1
Sundar Pichai, SVP, Products, Google
Nick Dutch, Head of Digital Marketing, Domino’s Pizza
Group UK
Arlie Sisson, Associate Director, Mobile Product Strategy,
Starwood Hotels & Resorts
Robert Franks, MD, Digital Commerce, Telefónica
Chris Moody, VP, Data Strategy, Twitter
* Conference agenda correct at time of print
MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com
Monday 2nd March
PAGE 63
MWC15 Daily DAY1.qxp_DAY1 01/03/2015 17:51 Page 64
CONFERENCE AGENDA*
14:00 – 15:30
16:00 – 17:30
16:00 – 17:30
The Rise of Disintermediation: Financial
Services in Focus
Network Evolution in Practice
Mobile Industry 2.0: The Age of
Disintermediation
Hall 4 – Conference Village – Auditorium 2
TweetWall Pro: #MWC15DIS
Moderator
Mike Sutcliff, Group Chief Executive, Accenture Digital,
Accenture
Derek White, Chief Design & Digital Officer, Barclays
Hall 4 – Conference Village – Auditorium 5
TweetWall Pro: #MWC15EVO
Hall 4 – Conference Village – Auditorium 2
Moderator
Sue Rudd, Director, Service Provider Analysis, Strategy
Analytics
Moderator
Stuart Carlaw, Chief Research Officer, ABI Research
John Donovan, Senior EVP – AT&T Technology &
Operations, AT&T Inc.
Hussein Kanji, Partner, Hoxton Ventures
Kristin Dolan, Chief Operating Officer, Cablevision
Luis Jorge Romero, Director General, ETSI
Mats Granryd, President & CEO, Tele2Group
Ludovic Le Moan, CEO, Sigfox
Greg Baxter, Global Head of Digital Strategy, Citi
Ryan Ding, Board Executive Director & President, Products
& Solutions, Huawei
Slava Rubin, CEO, Indiegogo
Stefano Pileri, CEO, Italtel
Lito Villanueva, VP & Head of Financial Innovations &
Alliances, Smart Communications, Inc
Peter Meissner, CEO, NGMN
Martin Navratil, President, Executive Committee of Telenor
banka, Telenor Serbia
Enrique Blanco Nadales, Group CTO, Telefónica
Cristina de Villeneuve, Global Head of Hello bank!, BNP
Paribas Group
16:00 - 17:30
Ensuring User-Centred Privacy in a
Connected World
Dan Pitt, Executive Director, ONF
GÜnther Ottendorfer, CTO, Telekom Austria Group
16:00 – 17:30
Moderator
Pat Walshe, Director, Privacy, Government & Regulatory
Affairs, GSMA
Integrating Interactions with the Connected
Consumer
Dr. Claus Ulmer, Group Privacy Officer, Deutsche Telekom
14:00 – 15:30
Spotlight on Mobile Identity Solutions:
Developments & Innovations
Hall 4 – Conference Village – Auditorium 3
TweetWall Pro: #MWC15MID
Moderator
Dave Birch, Director, Consult Hyperion
Betty Chan-Bauza, Director, Product Management - Digital
Channels, Early Warning
Rajiv Dholakia, VP, Products, Nok Nok Labs
Rodger Desai, CEO, Payfone
Hall 4 – Conference Village – Auditorium 3
TweetWall Pro: #MWC15PRIV
Hall 4 – Conference Village – Auditorium 4
TweetWall Pro: #MWC15CONS
Moderator
Shira Levine, Directing Analyst Service Enablement &
Subscriber Intelligence, Infonetics
Peter Boucher, CCO, Addison Lee
Mikko Hyppönen, Chief Research Officer, F-Secure
Eduardo Ustaran, Partner, Hogan Lovells International LLP
Brian Hernacki, Chief Architect, New Devices Group, Intel
Corporation
Denelle Dixon-Thayer, SVP, Business & Legal Affairs,
Mozilla
Scott Seaborn, Global Mobile Strategy Director, Aimia
Laura Merling, VP, Ecosystem Development & Platform
Solutions, AT&T
18:00 – 18:45
Sven StØrmer Thaulow, COO & SVP, Telenor Digital
Stacy Stubblefield, Co-Founder & VP, Product Strategy,
TeleSign
Magnus Jern, President, Mobile App Solution Division, DMI
Hall 4 – Conference Village – Auditorium 1
Chris Ferguson, Deputy Director, Government Digital
Service, UK Cabinet Office
Lee McCabe, Global Head of Travel, Facebook
Pierre Mirlesse, VP, HP Mobility EMEA
Kiran Prasad, VP, Engineering, LinkedIn
Joff Redfern, VP, Mobile Product, LinkedIn
14:15 – 15:15
The MMIX Session “The Future of
Entertainment is Mobile”
Hall 4 – Conference Village – Auditorium 1
Mobile World Live Keynote
Mary Clark, CMO, Syniverse
Moderator
Jessi Hempel, Senior Writer, WIRED
Christian De Faria, CEO, Airtel Africa
Mark Zuckerberg, Founder, Chairman & CEO, Facebook
Mario Zanotti, SVP, Operations, Millicom
Sarah Mansfield, VP, Global Media, Europe & Americas,
Uniliever
Jon Fredrik Baksaas, President & CEO, Telenor, Chairman,
GSMA
Moderator
Alice Enders, Director, Research, Enders Analysis
will.i.am, Global Music Artist, Entrepeneur & Founder &
Chairman, i.am+
David Hose, CEO, Rhapsody
Rich Riley, CEO, Shazam
Philipp Humm, CEO, Europe, Vodafone
PAGE 64
Monday 2nd March
MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com

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