retail customers - Digitalni Marketing

New eCommerce
Platform in the
region
13.5.2016
Agrokor – key numbers
•
•
Founded in 1976 in Zagreb, Croatia
One of the Top 10 largest companies in central Europe
SALES LTM
BRANDS
€6,7bn
More than 100 own brands
(2015.)
STAFF
EBIDTA LTM
More than 60.000 employees
€516m
(2015)
MARKET SIZE
RETAIL CUSTOMERS
More than 1.000.000
retail customers daily
EXPORT
€200m
(2015.)
More than 30.000.000
customers in addresable markets
Leading retailer in the Adria region
•
1.912 retail stores
•
1.300 kiosks
•
540.000 sqm of storage space
•
Up to 40.000 SKU’s sold in stores
•
30+ export markets (including EU and USA)
Loyalty program
About abrakadabra.com
• New web shop on the Croatian
market
• Offering 100.000 products across 12
categories
• Top brands and competitive prices
Abrakadabra Goals:
• Provide wide range of products
• Provide unique / personalized user
experience
• Be a leader in innovation
• Achieve operational excellence
Inspiration trough Content
•
Site Content – focus on Inspiration, not only on Products
•
Customers are inspired and guided through Teaser content
•
Brands and Quality stay in focus
7
Value propositions
Merchants
Customer
• Click&Collect Free delivery
• Kiosk
• Lockers
• Home delivery
• Multiple payment methods
• Installments
• Credit card
• Cash on delivery
• Bank transfer
• Loyalty
• 24/7 customer service support
• Wide range of products and
competitive pricing
•
•
Plug’n’play
• Simple product listing
• Acess to wide range of
customers
• Merchant portal for
product listing and order
fulfillment
4 business models
• Drop shipping
• Marketplace
• Cross - dock
• Deposit
From vision to realization
Vision
Plaćanje
B2C
B2B2C
B2B
C2C
Loyalty
Logistika
Abrakadabra E-commerce
Računala i
periferija
Sport i dodaci
prehrani
Dom
Moda
Ljepota i njega
Auto - Moto
Knjige
Oprema za
bebe
Bijela Tehnika
Igračke
Vrt i alati
Potrošačka
elektronika
Realization
2016
2015
Market analysis
Q4/2014
Organizational structure
Vision
Technology
Mision
100.000+ products
4 business models
1.000 brands
Technology
•
hybris – SAP’s solution, leading platform
for digital commerce
•
modern, intuitive and easy to use
customer interface
•
high quality content on product level
•
multilanguage platform
•
easy set up and integration with
partners via XML interfaces
Implementation Phase 1 – go live
8
Months
109
User Stories
Agile Scrum
Challenges
 Customer journey
Key learnings
 Focus on Minimum viable product
and Unique Selling Proposition
 Content / Product data
 Silent launch
 Integrations
Agile Implementation – after go live
Daily Scrum
Input from endusers,
customers, team
Backlog Refinenemt
Customer
Sprint
(2 weeks)
Product Owner
Team
User-Stories:
Who?
What?
Why?
Scrum Master
Sprint planning
meeting
TeamCommitment
Sprint Backlog
Review
Meeting
Product Backlog
executable
software
Plans for the future
• Internationalization
• Advanced marketing tools
• Loyalty
16
Q&A
www.abrakadabra.com