agosto de 2009 os 20 brasileiros mais brilhantes de 2009
2009’S TOP 20 MOST BRILLIANT BRAZILIANS
GALILEU MAGAZINE’S 18TH ANNIVERSARY
EDITION HIGHLIGHTS 20 PROMINENT BRAZILIAN
PROFESSIONALS THAT HAVE CONTRIBUTED TO
INNOVATION IN AREAS FROM NEUROSCIENCE TO
GASTRONOMY; FLAVIO MASSON, PRESIDENT OF
10012, IS AMONG THEM. SEE PAGE 3
AGOSTO DE 2009
OS 20 BRASILEIROS MAIS BRILHANTES DE 2009
EM EDIÇÃO DE ANIVERSÁRIO, A REVISTA GALILEU
TRAZ OS 20 BRASILEIROS QUE MAIS INOVARAM
EM ÁREAS QUE VÃO DA NEUROCIÊNCIA À
GASTRONOMIA; ENTRE ELES, FLAVIO MASSON,
PRESIDENTE DA 10012. PÁGINA 2
COMBINING TALENT, GOOD PARTNERS, AND LOTS OF CREATIVITY, NOT
TO MENTION A LITTLE LUCK, BRAZILIAN ADVERTISING EXECUTIVE
FLAVIO MASSON HAS BEEN RACKING UP AWARDS IN NEW YORK.
Photo Caption: A publicist by training, who dabbles in music and has a passion
for photography, Masson combines these talents to create campaigns that have
brought him three awards in the last year alone.
If awards are the measure of greatness in the United States, the following is a list
of the ones he received just last year: a W3, from the International Academy of the
Visual Arts for best sites; and a Davey, for creative ideas by small businesses. The
professional behind the accolades, São Paulo marketing executive Flavio Masson,
34 years old, sees a dual benefit to the awards he has received. They attract new
clients and they help him comply with his O1 Visa, a visa granted to non-Americans
who possess extraordinary talents.
When he arrived in the US in 1997 fresh out of São Paulo’s Escola Superior de
Propaganda e Marketing his plan was to spend one year at New York’s School of
Visual Arts. He did one semester, for a total of three courses, and when his classes
were over he benefited from the dot-com boom and became employee number eight
for Small World, a game development company. By the time he left, two years later,
he was head of design. Shortly thereafter he went to work at Lumina, where he met
Cuban José Camejo. In 2003 they founded 10012, a company which the following
year snatched its first trophy, a Latino Marketing Award for best on-line marketing
campaign—a project done for food giant Kraft Foods. In 2007, Camejo died of cancer
and Masson carried on by himself.
In spite of all of the awards, he insists that the acclaim has not gone to his head.
“Actually, it all began as an adventure for me. I thought that I would only stay a little
while, but I ended up falling in love with the city”, he says mixing English freely with
his native Portuguese, revealing by his choice of words that a return to Brazil seems
increasingly unlikely, and that he is here to stay.