anniversary - Team Lucas

2010
Ta b l e O f C o n t e n t s
Lucas Oil and Team Lucas
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LucasOilBio
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WhatisTeamLucas
Lucas
Overview
•
StudioOverview
Lucas Oil Series Opportunities
Model Series
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DirtLateModelSeries
Racing Series
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DragBoatRacingSeries
and Motocross
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EndurocrrossandMotocross
Racing Series
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OffRoadRacingSeries
Series
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ModifiedSeries
League
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ProPullingLeague
Racing Team and Event Opportunities
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ChiliBowl
Nationals, Late Model Nationals, Show Me 100
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DiamondNationals,LateModelNationals,ShowMe100
Racing
•
JasonPatisonRacing
Nationals
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KnoxvilleNationals
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LucasOilStadium
•
MorganLucasRacing
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MikeWiskusAerobatics
Race Tracks
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LucasOilI-10Speedway
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LucasOilSpeedway
Web and Print Media
LucasOilWebsites
•
Lucas
Oil Websites
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Magazine
Magazinestoriesandadbuys
stories and ad buys
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Team
TeamLucasMagazine
Lucas Magazine
The Lucas Oil Cattle Ranch
L u c a s O i l P r o d u c t s
ForrestLucasbeganhiscareerasalong-haultruckdriver,drivinghundredsofthousandsofmileshe
experiencedtheharshdemandsoftruckingequipmentfirsthand.AfterseveralyearsofdrivingForrestopened
hisownnationaltruckingcompany.AfterseveralmoreyearsofoperatingandmaintainingtrucksForrestknew
itwastimetorealizehisdreamandfillagreatneedinhisindustry.Usingtheyearsofexperiencehegainedas
along-haultruckownerandoperator,heandhiswifeCharlottebeganmixingoiladditives.In1989theirhard
workcametofruitionandLucasOilProductswasborn.SincethattimeLucashasestablisheditselfasthe
leadinglubricantandadditivemanufactureinheavy-dutytrucking,agriculture,consumerautomotiveandevery
formofracingimaginable.Withfacilitiesallovertheglobe,LucasOilisnowaninternationalautomotive
powerhouse.
ThenameLucasOilhasbecomesynonymouswithhighperformanceandhighquality,anditappliestonotonly
ouroilproductsbuttoallaspectsofourbusiness.
Te a m L u c a s
What is Team Lucas? It’sanentertainmentpackageforracefansacrossthecountryandadynamic
advertisingandmarketingmediumforcompany’severywhere.TeamLucasshowcasesLucasOilProduction
Studios,theLucasOilLateModelDirtSeries,LucasOilProPullingSeries,LucasOilModifiedSeries,LucasOil
OffRoadRacing,LucasOilDragBoatSeries,LucasOilSpeedway,LucasOilI-10Speedway,theLucasOilASCS
SprintCarSeriesandevenapresenceinLucasOilStadium,thehomeoftheIndianapolisColts.Inshort,it’s
mostwellrounded,actionpackedentertainmentpackageeveroffered.TheseTeamLucasentitiesrepresentover
300prolevelannualliveevents,trumpingthatstatisticisour300plushoursofprimetimeprogrammingon
nationalandinternationallevels.Allthisaddsuptoenoughadrenalinetostopyourheartandthenjumpstart
itagain!TeamLucasisafullcirclegrassrootsmarketingpowerhousedesignedtoentertaintheaudienceand
performforitspartners!
What does it do?ThereisadirectcorrelationbetweenthehugebrandingsuccessandrawsalesgrowthLu-
casOilhasexperiencedoverthepast20plusyearsanditsinvolvementin“grassrootsmotorsports”Plainand
simple,itreachesthemasses,it’saffordable,anditattractsthemostawesome,loyalfansinAmerica.TeamLucas
istheresultofovertwodecade’sworthofplanning,extensivemarketresearch,andsometrialanderror.Itisthe
fruitofLucasOil’shardworkandpassionanditisnowavailableforotherstoreapthebenefits.
What does it mean?PartnershipswithcompaniessuchasGEICO,RockstarEnergyDrink,GeneralTire,
K&NFilters,E3SparkPlugs,CanidaeAllNaturalPetFoods,andothersjustsweetenstheTeamLucaspie.
Thesecompaniesshareourvisiontosupportgrassrootsracingandmarketingtooffermoretoourcustomers.
Theyseethatthereisindeedstrengthinnumbersandtheygiveusthefinancialhorsepowertogoaboveand
beyondthenormalrealmofentertainment.Ourcommitmentisreal,ourpartnersarestrongandoursuccessis
proven.
Team Lucas, taking your company’s marketing to the finish line!
LucasOilStudios
ThemostrecentbrainchildofLucasOilProductsisLucasOil
Studios.Withcuttingedgetechnologyandahighlytrained
staffofgraphicdesigners,3danimatorsandeditors,LucasOil
Studiosiscapableofproducinganythingfromprintads,to
TVcommercials,tocompletehigh-endHDTVshows.
LucasOilStudios,locatedinCorona,California,isequipped
with13fullfunctioningHDeditbays,Asoundstudiofor
voice-oversandcommercialrecording,mulitple3-D
animationstationsandastaffofovertwo-dozenhighly
trainedproductionspecialists.Weownandoperateourown
HDproductiontrucksandcameras.Allofthisallowsusto
produceover300hoursofuniquetelevisionprogramsanually
andhaveoverathousandcommercialtimeslotsatour
disposal.AsaTeamLucasmemberyoucanputLucasOil
Studiostoworkforyou!
As a Te am Lu c a s Memb er you c an ta ke
advant a ge of any of t h e fol l ow i ng options
avai l abl e t h rou g h Lu c a s O i l Stud ios:
Pre s enti ng Sp ons orsh ip s
In - sh ow fe atu re s du ri ng 3 0 0 hour s of
u n i qu e pro g r am i ng
On Tr ack B an ners at O ver 4 0 0 Events
O p en i ng an d C l o si ng Bi l lb o ard s
In - Sh ow Fe atu re E ntit l ements
: 3 0 S e c ond T V C om m erc ia ls
:3 0 S e c on d In - Sh ow Pro du c t Fe ature s
On - B o ard C am er a Sp ons orships
Wi n ner C i rc l e Hat s
LucasOilRacingSeries’
Pantone 2
Pantone 4
Pantone 4
Pantone 4
DirtLateModelSeries
TheLucasOilLateModelDirtSerieswasfoundedin
2005,andsanctions41eventsalloverthecountry.Since
itsinception,theLucasOilLateModelDirtSerieshas
paidoutmillionsinracepurseandpointfundmoney.
Theseriesfeaturestheabsolutebest-of-the-bestlate
modeldirtteamsintheworldandreceivesnational
televisionexposurethroughSpeed,VersusandMavTV.
Allofwhicharetelevisionnetworksthatinternationally
reachoverahundredmillionhouseholds.
DirtLateModelsfeaturealuminumbodiesthatgive
themtheappearanceofastockcar,butthereisnothing
?stock?aboutthese$50,000racecars.Thechassisisfully
fabricatedfromChromalloysteeltubing,andispowered
bya700-horsepower,all-alluminumhigh-performance
engine.TheenginesarebasedonV-8Chevrolet,Ford,
andMoparpowerplantsandfueledbyhigh-performance
methanol.
Withthehundredsofmillionsofimpressionsvialive
attendance,mediablasts,websites,eventprograms,cross
countrytrailertravel,radiointerviews,featurearticlesin
numerouspublications,tradeshowapearancesandmore,
theLucasOilDirtLateModelSeriesisanadvertising
goldmine!
DragBoatRacingSeries
Forthefirsttimeintwentyyears,allofdragboatracing
hasbeenunitedunderoneumbrellaandwillnowbe
knownastheLucasOilDragBoatRacingSeries.The
IHBA(InternationalHotBoat),SDBA(SouthernDrag
BoatAssociation),SLDBA(St.LouisDragBoatAssociation),CDBA(ColumbiaDragBoats)andKDBA
(KentuckyDragBoats)haveallagreedonasinglerule
bookthatwilluniteapproximately900raceteamsacross
thecountry.
Thisnewlyunifiedserieswillhold46eventsin10states
andwillbefeaturedprimetimefor13weeksonSPEED.
Theliquidquartermileseriesfeaturesseveralproclasses
includingTopFuelHydrothatrunthequarteratastaggeringtimeof4.70secondsat250+mph.Theprofessionalshowwillalsoinclude6sportsmanclassesto
provideaddedexcitementforthespectators.Thepilots
intheLucasOilDragBoatRacingSeriesputtheirlives
onthelineeverytimeouttoentertaintheirmillionsof
fansandchasethechampionshiphonors.
Becomepartofoneofthefastestgrowingmotorsports
inthecountryandlettheLucasOilDragBoatRacing
Seriesmakeasplashforyourcompany!
MotocrossandEndurocross
TheLucasOilAMAProMotocrossChampionshipsisa
12-roundseriesthatstretchesallacrosstheUnitedStates,
beginningMemorialDayWeekendinSouthernCalifornia
andendingonLaborDayWeekendinPittsburgh,
Pennsylvania.Theseriesfeaturesthreeseparate
championshipdivisions:thepremier450ccMotocross
class,the250ccMotocrossclass,andfinallytheWMA
women’sclass.All12roundsoftheserieswillbefeatured
onSPEEDTVwithlive,same-dayandtape-delay
coverage,plusthreeliveeventsonNBC.
TheLucasOilAMAProMotocrossChampionshipattracts
thefactoryteamsofeverymajormotocrossbrandinthe
sport,includingMonsterEnergyKawasaki,HondaRed
BullRacing,Rockstar/MakitaSuzuki,FactoryYamaha,and
theMDK/KTMteam.Therearealsosuchhighly-respected
satelliteteamsasMonsterEnergy/ProCircuitKawasaki,
GEICOPowersportsHonda,StarRacingYamaha,Joe
GibbsRacing/ToyotaYamaha,DNAEnergy/BTOSports.
com/BBMX.comHonda,Candidae/MotosportKawasaki,
MotoConceptsHonda,andmanymore.
Endurocrossisarguably“thetoughestracingontwo
wheels”,thispopularindoorversionofmotorcycleoff-road
racinghasbecomeknownforitsintenselydifficultcourses
thatincludelogs,boulders,mud,sandpitsandwatercrossings!Theserieswillbeairedinit’sentiretyontheVERSUS
Networkaspartofthegrassrootsbasedracingprogram,
theLucasOilMotorsportsHour.
OffRoadRacingSeries
TheLucasOilOffRoadRacingSeriespresentedby
GEICOPowersportsistheevolutionofthelongstanding
supportofshortcourseracingbyForrestLucasand
LucasOil.SteepedintheMidwesttraditionofshort
courseoffroadracingandinfusedwithaWestCoast
influence,LucasOilOffRoadRacingbringsintensefourwheeldoortodooractiontochallenging,fanfriendly
tracksalloverthewesternstates.
TheLucasOilOffRoadRacingSeriespresentedbyGEICOPowersportsshowcasesthebiggestnamesinoffroad
racingsuchasCarlRenezeder,BrianDeegan,RobMacCachrenandmanymore,infrontofanationaltelevision
audienceviaSPEEDchannel,NBCandCBS.Withtens
ofthousandsoffansinattendanceandmillionswatching
theactionfromhome,itisagiantstageforyour
companytoperformon!
TheLucasOilOffRoadRacingSeries:ThisisShort
Course.
ModifiedSeries
Thisoutstandingserieswilldropthegreenflagonits
fourthseasonin2010.Bythetimetheseasoniscomplete
theywillhavevisitedfivedifferenttracksinthreestates
withtheirhighenergybrandofracing.Thetrackson
the2010scheduleincludetheTucsonRacewayParkand
Havasu95SpeedwayinArizona,theLucasOilI10
SpeedwayandOrangeShowSpeedwaylocatedin
CaliforniaandtheBullringinLasVegas,Nevada.
Buttofullyappreciatetherapidlevelsofsuccessand
excitementthisserieshascreatedinsuchashortamount
oftime,onehastobecomeawareofitshistory.
Inthemidstofthe2006racingseasonLucasOilwas
lookingtoexpanditsalreadyhighlysuccessful
motorsportspromotions.Wewerealreadywellawareof
thesuccessfulmodifiedracingoperationslocatedinthe
easternseaboardportionofthecountryandwewanted
toduplicatethoseprogramsinthewesternstates.Bythe
springof2007,aregionalracingtourformodifiedracing
teams,knownastheLucasOilModifiedSeries,wassetto
takethegreenflag.
Todaythewestcoast’sbestopen-wheelracerstravelfrom
CanadatoMexicotoshowcasetheretalentsinfrontof
thousandsofloyalracefansinliveattendanceand
hundredsofthousandsmoreenjoyingtheactionviatape
delyaedairingsontheVERSUSnetwork.
ProPullingLeague
Ifhigh-power,mudslinging,flamethrowingcompetition
getsyourmotorrunning,thenwe’vegotyourfix.The
LucasOilProPullingLeaguetoursthecountry,
show-casingthewildestvehiclesandthecraziestdriverson
theplanet.Fromfourengine/5,000horsepowertractors
toflamethrowingsemi-trucks,theLucasOilProPulling
Leaguehasitall.
WithanexpandedNational,RegionalandMemberstate
schedule,sponsoradditions,andaninternationallyviewed
televisionpackage,theLucasOilProPullingLeague
continuestogainmomentumandstrength.The
Brownstown,Indiana-basedsanctioningorganizationwill
conductover240truckandtractorpullingeventsacross
theU.S.andCanadafeaturingacompetitionrosterin
excessof1,300activemembers.
TelevisioncoveragefortheLucasOilProPullingLeagueis
expectedtotop190-millionU.S.householdsviaa
combinationofthemostpopularandwell-respected
networkssuchasCBS,SPEED,VersusandMavTV.
RaceTeamsandEvents
FIFTY YEAR
ANNI
V E R S A RY
1961 • 2010
ChiliBowl
InitiallysponsoredbytheChiliBowlfoodcompany
ofBobBerryhill,theseNationalsareknownsimply
asTheChiliBowl:racing’swinteranswertofootball’s
SuperBowl.
Itaccommodatesovertwohundredracerigs,
bleachersfortenthousandpeoplewithstandingroom
formore,andanever-growingtradeshow.Tostroll
theaislesofTulsa’sQuikTripCenter,thehomeofThe
GoldenDriller,istorubshoulderswith
championsfromacrossAmerica.Thepresenceof
Sprintcartalentsuchasfive-timeChiliBowlwinner
SammySwindellandNASCAR’sTonyStewartiswhat
elevatesthisMidgetcompetitiontoalevelunmatched.
TheChiliBowl’skeyingredientistheclaywhichonce
coveredtheadjacentfairgrounds.Withoutsunorwind
toharmit,theindoorgarden(roughlyaquarter-mile
circle)isheavilysaturatedsothattheboldestdirttrack
artistsofourtimecantrulyshine.
Butitstheactionwhichfillseverycornerfor50laps
thatkeepspeoplecomingback.Whenthenearly
15,000spectatorswalkoutthedooronthefifthand
finalnight,theyaresoamazedatwhattheyhaveseen
thattheycannotwaittoreturn.
Inaddition,theLucasOilChiliBowlisatwo-hour
specialeventontheSPEEDnetwork!
SpecialDirtLateModelEvents
TheLucasOilDirtLateModelserieshoststhreelarger
thanlife,bigmoneyshowseveryyeartolurethenations
bestracersforhighdollarshoot-outs;TheLucasOil
DiamondNationals,theLucasOilLateModelKnoxville
NationalsandtheLucasOilShow-Me100
The“SuperCleanDiamondNationals”paysalarger
thanlifepayouttothewinner,alongwithaoneofakind
diamondring.Yourcompanycanbepresentingsponsor
forthisprestigiousevent.Aspresentingsponsorofthe
DiamondNationalsyouwillbeincludedonthethousands
ofmediablast,articles,advertisementsandeventsleading
uptotheevent.Youwillalsoreceivethousandsofon-site
impressionstheweekendoftheevent.
TheLucasOilLateModelKnoxvilleNationals,nowin
its7thyear,involves66ofthetopLateModelDriversin
theNationtocompeteinthethreedayevent.Featuringa
fullprogrameachnightofracing,driverswillqualifyon
ThursdayandmayraceagainonFridaytoimprovetheir
standingsforthemainshowonSaturday.Thetotalpurse
forthethreedayeventis$246,410withthewinnertaking
home$40,000Saturdaynight.
TheLucasOilLateModelDirtSeriessanctioned18th
AnnualDARTShow-Me100PresentedbyLucasOilis
alsoheldatLucasOilSpeedwayinWheatland,MO
The$30,000towincrown-jeweleventwasaninstant
classicasitdrawsthebest-of-the-bestinthesportofdirt
LateModelracing.Thimarqueeeventdrawstensof
thousandsofliveracingenthusiastsandboastsa2-hour
featureshowonSPEED.
Beapartofthesesprestigouseventsandreachthe
thousandsandthousandsoffansthatlovegrassroots
racing!
Jas onPat is on R a c i ng
JasonPatisonhasbeenaLucasOilsponsoredracerfor
over14years.Comingfromhumblebeginningsinthe
mini-stockdivisionatVictorvilleSpeedway,Patisonhas
sincerackeduphalfadozenRookieoftheYearhonors,
multiplechampionshipsandtrackrecordsinvarious
NASCARandASAtracksanddivisions.Patisoncurrently
competesintheNASCARK&NProSeriesEastdivisionas
wellastheNASCARWhelenSuperLateModeldivision.
Hisracesdrawhundredsofthousandsoflivefansandall
ofhisK&NProSeriesracesareseenonnationaltelevision
viatheSPEEDchannel.JasonPatisonRacingalso
aggressivelypromotesitssponsorsthroughawidevariety
ofinternetandviralprograms.
BypartneringupwithJasonPatisonracingyouwill
receiveexceptionaladvertisingexposureatalloftheraces,
butthat’snotallyouwillget.JasonPatisonwillbringa
racecartoliveeventsofyourchoosingtosignautographs
andtakepictures,agreatwaytospiceupyourtradeshow,
openhousesand/orsalesevents.
PutJasonPatisonandhisNASCARteamtoworkforyou!
Knox v i l l e Nat i ona ls
TheideaoftheKnoxvilleNationalswasthebrainchildof
promoterMarionRobinson.TheKnoxvilleNationalswas
originallyscheduledasaonedayeventforSuperModifieds
andwaslaterexpandedtotwo,three,andfinallyfourdays
ofracingforSprintCars.ThefirstKnoxvilleNationalswas
heldin1961withRoyRobbinstakingthewin.Robbins’car
wasequippedwithan“airscoop”whichwaslaterbanned
infutureKnoxvilleNationals.Inlateryearsthe“airscoops”,
nowcalledwings,wouldnotonlybeallowedbutbe
mandatoryequipment.
Thisprestigousandhistoriceventdrawstheworld’sbest
open-wheelracers,battlingin800horse-powerwinged
Sprintcarsforashareofthe$1,000,000inprizemoney.
Thousandsoffansalsomakethejourneytowitnessthe
historiceventandhundredsofthousandsmorewatchon
SPEEDviathe2-hourlongspecialfeature!The50thanual
eventhadover35,000peopleinliveattendance!
FIFTY YEAR
ANNI
V E R S A RY
1961 • 2010
LucasOilStadium
ThebiggestnewsinthehistoryofLucasOilProductswas
ourventurewiththehottestteamintheNFL,the
IndianapolisColts.In2008LucasOilstruckadealwith
theWorldChampionshipfootballteamandpurchasedthe
namingrightstotheirnewstadiumforthenext20years.
Thestateoftheartfacilityhostsavarietyofeventsfrom
NCAAbasketballtomusicconcertsandwillseatupto
75,000peopleforthe2012SuperBowl!
Aspartofthedeal,LucasOilProductshasa20,000square
footdisplayareaatthemainentrancewherewefeature
variousracevehicles,videosanddemonstrationsabout
LucasOilProducts.Wecanincorporateyourcompany
intothisdisplayarea,givingyoutheopportunityforhundredsofthousandstogetupcloseandpersonalwithyour
company.
Ontopoftheadvertisingvalue,LucasOilStadiumoffers
andadditionalperkforTeamLucasMembers.Our50
yardlineluxurysuitemakesagreatplacetoreward
employees,pamperclientsorjusttakeadayforyourself.
Sowhetheryouuseitforadvertising,businessmeetings,
orenjoying,LucasOilStadiumwillbeatyourdisposal.
WiththewinninghistoryoftheColtsandLucasOil
Productsthepossibilitiesareinfiniteandtheexcitementis
definite.
Morgan Lu c as R a c i ng
WithallofLucas’sinvolvementintheracingindustry,it
wasn’tlongbeforeMorgan,thesonofForrestand
Charlotte,gottheracingbug.Morgan’sfirstdragracing
experiencecameattheyoungageoftenwhenhisfather
tookhimtotheNHRAWorldFinalsatPomonaRaceway.
HisfirstinteractionwithadragracerwaswithDarrell
Russell,aTopAlcoholDragsterdriver.DarrellgaveMorgan
anautographedfrontwheeloffhisracecaranditwasthen
thatMorganknewwhathewantedtodowhenhegrewup,
becomeadragracer.
TodayMorganistheyoungestprofessionaldriveronthe
NHRATopFuelcircuitandismakinganameforhimself
asaforcetobereckonedwithonthedragstrip.AsaTeam
Lucasmemberyouwillhavetheoptionofbeingamajor
primaryorsecondarysponsoronaMorganLucasRacing
Vehicle.Yourlogowillbeseenbyhundredsofthousandsof
liveracefansaswellashundredsofthousandswatchingthe
nationaltelevisoncoverageonESPN2,asMorganthunders
downthedragstrip!
MikeWiskusAerobatics
Likemanyoftheshowpilots,Mike’spassionforaviation
startedwhenhewasveryyoung.Mike’sDadtookhimto
hisfirstairshowattheirhometowninIowaattheageof
10.Theshowmadeaneverlastingimpressionsodeepthat
at14,MikebeggedforajobattheMasonCityIowaairport
washingairplanesandcleaninghangarsjusttobearound
airplanes.Later,hetradedhisworkforflyinglessonsand
receivedhisPilotsLicenseonhis17thbirthday.Thirty
yearslater,Mikehasaccumulatedmorethan23,000flight
hoursandhasqualifiedinmorethan30aircraft.
Mikeownsandoperatesahighqualityaircraftmaintenance
andrefurbishingfacilityintheMinneapolis,MN.Buthis
realpassionisstrappinghimselfintotheLucasOilaerobaticperformanceairplane.
Asa2002U.S.NationalAerobaticChampion,anda
memberofthe2004UnitedStatesAerobaticTeam,Mike
hastraveledtheWorldcompetingwiththesameaircraft
youwillseehimperforminginattheairshow.His
excitementforaviationandwillingnesstosharehisaviation
experiencewithpeoplearoundthecountryisnothingshort
ofcontagious.
Thisyear,Mike’sscheduleincludesmorethan20airshows
withmorethan60performancesthroughouttheU.S.and
Canada,showcasinghistalentsandyourcompany’slogoin
frontofmillionsoflivespectators.Inadditionto
havingMike’splanewrappedwithyourdecal(uptoone
halfplaneshare),yourcompanywillalsoreceiveexposure
viaadecal/patchwornonhisflightsuit,mediamentions,
onads,promosandpilotinterviewsonNBC,CBS,ABC,
andFoxlocalmarketnews.Finally,youwillhavelogo
placementonthousandsofherocardsautographedand
handedouttothepublic,posters,signageonMike’stransporttrailerandvendordisplayspaceatallairshows.
R a c e Tr a c k s
LucasOilI-10Speedway
TheLucasOilI-10SpeedwayislocatedinBlythe,CA,where
theI-10FreewayandtheColoradoRivercrossoneanother.
ThisQuartermile“D”shapedasphaltracetrackopenedin
2002andhassincehostedeventsfordozensofracing
divisionsincluding;ASASpeedTrucks,LateModels,
Modifieds,Legends,Trucks,FactoryStocks,Sportsmen,and
DemolitionDerbies.TheSpeedwayrunsitsracingseason
duringmostracetrack’soff-season,soitsagreatwayfor
yourcompanytobeseenwhenthereisn’tmuchelsegoing
on.
Withbannerplacementthroughoutthefacility,numerous
TVshowsbeingproducedandthousandsofspectatorsin
attendance,LucasOilI-10Speedwayoffersmaximumvalue
foryouradvertisingdollar.
LucasOilI-10Speedwayisgrass-rootsracingatitsbest!
Lu c as O i l Sp e e dw ay
AnotherrecntsuccessofLucasOilProductswasthe
renovationandgrandreopeningofthe3/8miledirttrack
inWheatlandMissouri,nowknownasLucasOilSpeedway.
FromtheMuscoLightingsystem-thatmakesitlooklike
daylightat10:00pm,toanawardwinningBosesound
system,thatrivalsthatofbig-venuerockconcert,no
expensewassparedanditshows,thefacilityisstate-of-theartfromtoptobottom.
AlargerthanlifeLCDJumbo-tronbigscreenkeepsthe
scoreandshowscrystalclearreplaysoftheeventsandyour
companiesadvertisements.Inthecomfortdepartmentthe
speedwayfeaturesseatingwithbacks,apavedpitarea,a
full-servicebar,andafour-starsnackbar/restaurant
completewithdiningarea.Ifyourreallylookingtomake
animpressionwithaclient,orjustliveitupforanight,take
advantageoftheluxurysuites,perfectforbusinessand/or
entertaining.Allthatandmuchmoresostopbyand
experienceLucasOilSpeedway!
Astate-of-the-artdragboatlakeandanasphaltdragstrip
arecurrentleyunderconstruction,scheduledtoopenin
2011.Theseadditionswilladdtotheexcitmentand
marketingvalueofLucasOilSpeedway!
Luc as O i l Web Me d i a
LucasOilProduct’shostsnearlyadozenUniqueWebsitestoadvertiseourproducts,promoteourseries,tracks,
andeventsandfurthertheexposureofourTeamLucasMembers.Ourwebsitesreceivenearlytwomillion
uniquehitsannuallyandasaTeamLucaspartneryourcompanywillhavefullacesstowebbanners,pressreleases,streaming,highlightclipvideosanddirectlogoplacementwithhyperlinkstoyourwebsites.
LucasOilTV.com
LucasOil.com
LucasOilOffRoad.com
LucasDirt.com
LucasOilModifieds.com
ProPulling.com
LucasOilDragBoats.com
LucasOilSpeedway.com
I-10Speedway.com
MagazineArticlesandAds
LucasOilProductshasahugepresenceinprintmediaacrossthecountry.Asidefrombuyingfullpage
advertisementsindozensofmagazinesandnewspapers,wereceivemultiplearticleseverymonthfeaturingour
differentmotorsportsandactionsportsproperties.AsaTeamLucasmemberyourcompanywillbepartofthese
adsandarticlesandyouwillbeseenbyhundredsofthousandsofreaders.Itismillionsofextra
impressionsyourcompanywillrecievethroughcross-marketingbybeingassociatedwithLucasOilProducts
andtheTeamLucasprogram!
Te am Lu c as Mag a zi ne
TeamLucasMagazineisanin-housemagazinethatwascreatedtopromoteanythingandeverythingthatLucas
OilandtheTeamLucasPartnersareinvolvedin.Itisaquarterlypublicationwith35,000issuesbeingdistributedatretailstoresandliveevents.AsaTeamLucasmemberyoucansubmitfullpagecoloradsandmultiplepage
articlestokeepyourcustomersuptodate.Also,itcanbeaveryeffectivetooltodriveyourcustomerstoretail
stores,wecanincludecouponsand/orsalescontestsalongsideyouradvertisementinthemagazine.TeamLucas
Magazine,puttingyourcompanyinthehandsofcustomerseverywhere!
LucasOilRanchGet-Away
OntopoftheincredibleadvertisingvalueoftheTeamLucasprogramsitsacherryintheformofanextravagant
vacation.TheLucasOilCattleRanch,locatedinCrossTimbers,MO,offerseverythingyoucouldaskforina
weekendget-away.Frombeautifulpanoramicviews,tohypnoticcreeksandstreams,tobreathtakingsunsets,
you’llfindplentyofwaystorelaxonthe15,000acreproperty.Orifyouprefertoblowoffsteambygetting
youradrenalinepumping,youcanmountuponanatvandblazemilesoftrails,thenmakeastopatourfully
equippedshootingrange.Ifthat’snotenough,thereiswildlifeandfullystockedlakesforhuntingandfishing,
andplentyoftamelivestockifpicturetakingandpettingzoosaremoreupyouralley.YounameittheLucas
Ranchhasit,anditsallavailableforyourusehoweveryouseefitwhenyoujoinTeamLucas!
Thank you for your consideration