FINAL - Beverly Center

Contact: Valentine Group L.A.
[email protected]
310.489.0017
FOR IMMEDIATE RELEASE
NICOLE RIC HIE TO HOST B EVERLY C EN TER’S FN O ON 9/8
Fa shio n De signe r, A u tho r, A ctre ss an d Ph ilan th ro pist Ta ke s Cen te r S ta ge a t
In te rn atio na l S ho ppin g De stin atio n
Los Angeles, August 11, 2011 ---Global sensation, actress, designer, best selling
author, and mom NICOLE RICHIE is set to kick off Fashion’s Night out at Beverly Center on
Thursday, 9/8. Following Mayor Villaraigosa’s welcome of the event to Los Angeles at
Beverly Center’s Center Court, Nicole Richie will be the hostess for the first of two runway
fashion shows. The large-scale production will feature Fall lines from the Center’s new luxury
wing of tenants. Scheduled stores are Fendi, Salvatore Ferragamo, YSL and more. Styling
for the show will be courtesy of Maybelline New York and Wen® by Chaz Dean.
Nicole Richie is world renown as a tastemaker in style and fashion and for inspiring
young women everywhere. Richie founded both Winter Kate l House of Harlow 1960 and
she is the Creative Director of a global fashion business. She will soon be seen in the NBC
competition series, “Fashion Star”, and her other television acting credits include the hit,
prime-time series, “Chuck,” HBO’s “Six Feet Under,” Bravo’s “Project Runway,” as well as,
“American Dreams” as Brenda Reid, lead singer of The Exciters. Her film credits include Wes
Craven’s “Cursed” and “Kids In America.” In the philanthropic realm, Richie and Joel
Madden launched their own foundation The Richie-Madden Children's Foundation in 2007.
The Foundation provides meaningful opportunities to children around the world, while also
striving to bring light and laughter into their lives through unique entertainment and special
events. Other organizations Nicole has supported are Beyond Shelter, The Young Musicians
Fund, and The Race to Erase MS. Beverly Center felt Richie's aesthetic combined with her
many good works made her a perfect match for the Center known as the fashion and
shopping destination for the west side of Los Angeles.
Beverly Center is again the epicenter for Fashion’s Night Out, L.A. with more than 100
participating stores for this year. At 5:00 p.m. in Center Court, the 2nd Annual Opening
Ceremony kicks off the fashion extravaganza with Mayor Antonio Villaraigosa as host, along
with Vogue’s Lisa Love and celebrity co-hosts. Top designers, celebrities, and a projected
25,000 guests will then join Nicole Richie following the Opening Ceremony at 5:30 p.m. to
take in a Luxury Fashion Show on the Beverly Center runway with the hottest fall looks from
the newest stores. The front row will be filled with celebrities, stylists, press, bloggers, top
clients and more.
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Nicole Richie Hosts FNO at Beverly Center
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At 8:00 p.m., guests will experience a high energy, edgy and modern
Contemporary/Juniors Fashion Show featuring looks from L.A.’s top brands along with
Bloomingdale’s and Macy’s. A massive LED jumboscreen will display the ceremony and
runway for three-level viewing making Beverly Center the first and only stop for thousands
of Angelenos on FNO. Beverly Center will also offer free Self Parking from 3 p.m. - 11:00 p.m.
For updated information, please go to www.beverlycenter.com/fashionsnightout.
Partners:
Beverly Center is proud to have the following partners to aid in bringing FNO 2011 to
fruition. The Presenting Sponsor is BMW OF NORTH AMERICA, LLC, and Supporting Sponsors
are MAYBELLINE NEW YORK, OBIKA’ MOZZARELLA BAR, PISCO PORTÓN, WEN® BY CHAZ DEAN
AND CHAZ DEAN SALON HOLLYWOOD.
BEVERLY CENTER is Southern California’s premier fashion destination with 160
distinctive specialty boutiques reflecting the diverse styles and tastes of Los Angeles,
including Louis Vuitton, Gucci, Burberry, D&G and True Religion. In addition, point of
difference retailers like Salvatore Ferragamo, Henri Bendel, Traffic, Ben Sherman, Desigual
and J. Lindeberg make Beverly Center a unique shopping destination. Tiffany & Co., Prada,
Fendi, Omega, Superdry, and The Capital Grille joined the Center in 2010. Jimmy Choo and
Yves Saint Laurent will join the Center in summer 2011. www.beverlycenter.com
FASHION’S NIGHT OUT is an unprecedented global initiative originally created in 2009
to celebrate fashion, restore consumer confidence and boost the industry’s economy
during the recession. On Sept. 8, 2011, in response to overwhelming demand, Fashion’s
Night Out will return to New York City, Los Angeles and over 100 other cities nationwide to
highlight fashion and support retail with exciting events that include designer
appearances, celebrity guests, fashion shows and musical performances. In the United
States, the program is collaboration between American Vogue, the Council of Fashion
Designers of America, NYC & Company and the City of New York. Find more information at
www.fashionsnightout.com and on Facebook and Twitter (@fnonyc, #FNO).
For more information, press credentials, interviews and artwork, please contact
Valentine Group L.A. at 323.801.0019.
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