SNT Toolkit.indd - Complete Cruise Solution

1
P&O Cruises
Ant & Dec’s
Saturday Night Takeaway
comes to Britannia
January 2016
Saturday Night Takeaway
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Overview
P&O Cruises
Saturday Night Takeaway
One of Britain’s biggest TV shows, Saturday Night
Takeaway, is coming to Britain’s biggest ship.
We’ve got some exciting news... Britannia will play host to the nation’s favourite
entertainers, Ant and Dec, as their BAFTA award-winning ITV television programme,
Saturday Night Takeaway, is aired live from the top deck of the P&O Cruises
award-winning ship. This will undoubtedly help inspire people to book a P&O Cruises
holiday to the Mediterranean.
This is your guide
Within this guide you will find all the essential information you’ll need to promote
B608 featuring Saturday Night Takeaway to your customers.
We’ll give you the approved messaging for use within your own promotional material,
explaining the usual brand rules, our sign-off procedure and all the necessary terms
and conditions you’ll need to know.
Please ensure that all copy is reproduced exactly as supplied within this document.
Cruise details and lead fare
27 MAR - 10 APR 2016 | 14 NIGHTS | BRITANNIA B608
Southampton - Seville (tours from Cadiz) - Barcelona (Two days in port)
Rome (tours from Civitavecchia) - Ajaccio, Corsica - Gibraltar - Southampton
There are two days in Barcelona. From Gaudi’s architecture to the lively Ramblas, it’s an
amazing place to explore. And the icing on the cake? Along with other Mediterranean
greats, the chance to see an episode of Saturday Night Takeaway as it’s broadcast live
from Britannia’s top deck.
Select Price
Lead Fare from £1,299pp† (JE Grade) with £400 per cabin to spend on board*
† Select Prices shown are per person based on two adults sharing the lowest grade of cabin available within
the applicable cabin type and are subject to availability. For up to date prices and full P&O Cruises terms and
conditions which you must read before booking please visit www.pocruises.com. P&O Cruises is a trading name
of Carnival plc, a company registered in England and Wales with company number 04039524.
* Book an applicable Select Price holiday and receive on board spending money to spend during your cruise
holiday in the on board shops, bars, photo gallery, and on restaurants, spa and shore excursions booked on
board. The amount shown is per cabin based on two people sharing JE grade cabin on cruise B608, and varies
by cabin and cruise duration. Applicable to new Select Price bookings made between 25 December 2015 and
19 February 2016 on selected cabin grades on applicable departures between March 2016 and April 2017 and
is inclusive of the Select Price benefit of on board spending money, which can be swapped at time of booking
for another Select Price benefit of car parking or return coach travel. Choice of benefits dependent on cruise
type, duration and time of booking. On board spending money can only be spent whilst on board. Offer is not
applicable to Early Saver or other promotional prices and cannot be exchanged for a cash alternative.
We reserve the right to withdraw the offer in whole or on individual cruises at any time.
Saver Price
Lead Fare is from £799pp† (PF Grade)
† Saver price shown is per person based on two adults sharing the lowest grade inside cabin and is subject
to availability. Saver prices require a 100% deposit at the time of booking and are subject to a 100%
cancellation fee. No amendments are permitted once booked; any amendment will be treated as a
cancellation. Bookings are made at the relevant cabin type and a cabin number is allocated by P&O Cruises
prior to departure. Dinner seating as allocated on board. Shuttle buses in ports are an additional cost. For up
to date prices and full P&O Cruises terms and conditions which you must read before booking please visit
www.pocruises.com. P&O Cruises is a trading name of Carnival plc, a company registered in England and
Wales with company number 04039524.
Further information
We know that there will only be a limited number of standing places available around the
pool for the live show so we are planning on broadcasting it live in several venues around
the ship. There will therefore be an opportunity for everyone on board to see the show.
Further information on the selection process for places at the live show will be available
closer to sailing date.
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Messaging
P&O Cruises
Saturday Night Takeaway
Here are the key messages and supporting copy for use
when promoting this cruise. Wording must be reproduced
exactly as provided without variation.
Key message options
Ant & Dec’s Saturday Night Takeaway comes to Britannia
Get on board with Ant and Dec’s Saturday Night Takeaway
Sub-heading options
One of Britain’s biggest TV shows, Saturday Night Takeaway, is coming to Britain’s
biggest ship
Ready for a star-studded holiday?
Enjoy a star-studded Britannia holiday
Supporting short copy
It’s a glittering line-up on Britannia’s two-week cruise around the Med.
Lap up La Dolce Vita moments in Rome, soak up the sunshine in the chic French city of
Ajaccio and bask in the glory of Cadiz’s limestone buildings and yellow-domed cathedral
while en route to seductive Seville.
And on top of all these amazing holiday memories, we have something extra special for
you. Against Barcelona’s glitzy backdrop, Ant and Dec’s Saturday Night Takeaway will air
live from our top deck.
Supporting long copy
It’s a glittering line-up on Britannia’s two-week cruise around the Med.
Lap up La Dolce Vita moments in Rome, soak up the sunshine in the chic French city of
Ajaccio and bask in the glory of Cadiz’s limestone buildings and yellow-domed cathedral
while en route to seductive Seville.
And on top of all these amazing holiday memories, we have something extra special for
you. Against Barcelona’s glitzy backdrop, Ant and Dec’s Saturday Night Takeaway will air
live from our top deck.
The prime time TV duo will be on board for one night only, and will give an exclusive
appearance, along with special celebrity guests, who will host screenings in venues
around the ship. Experience the thrill of live television with all your favourite onboard
and off-shore treats.
As another bonus you will have two days to explore Gaudi’s playground with its heady mix
of architecture, lively Ramblas and buzzing marina.
So grab a slice of the action; because your holiday to remember is about to unfold in the
most unique way.
Just make sure your name is on the guest-list!
*NB: Due to the nature of the set, there will be some disruption and limited access to certain pool
areas from 30 March - 3 April, and not all passengers will be able to be part of the live audience.
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Messaging
P&O Cruises
Saturday Night Takeaway
Press copy
Join iconic Britannia, as we lap up La Dolce Vita moments in Rome, soak up the chic city of
Ajaccio, bask in the glory of Cadiz’s cathedral, en route to seductive Seville, and enjoy 48
hours in Gaudi’s playground of Barcelona.
Step aboard and experience the excitement, glamour and adventure of a P&O Cruises
holiday. And for something extra special, against Barcelona’s glitzy backdrop, we’re joined
by two icons of British television as Ant and Dec’s Saturday Night Takeaway airs live from
Britannia’s top deck on 2 April.
Call to action
Join the party from only....
Twitter
@AntandDec will be joining P&O Cruises on #Britannia to host a special @ITVTakeaway
live from Barcelona this April
bit.ly/1SUd3Px
Facebook
We’re excited to announce that P&O Cruises will be welcoming Ant & Dec on board
to host a special episode of ITV’s Saturday Night Takeaway live from the top deck of
Britannia in Barcelona on Saturday.
Filmed in front of a live audience of our guests, Ant & Dec will be going overboard
with celebrity guests, stunts, incredible performances, competitions and plenty of
surprises along the way.
To book your place on board this once in a lifetime cruise visit:
[INSERT OWN CALL TO ACTION]
Win a golden ticket to meet Ant & Dec
Will it be you? If you find a golden ticket in your cabin, you will have the chance to meet
and greet TV’s favourite entertainers. And with a big selection of other goodies up for grabs,
from tickets to the show to pampering you could be in for some V.I.P treatment too.
*NB: Any reference to winning a meet and greet needs to be kept within the travel/cruise
world for example direct mail outs to database, website etc and is not to be communicated
in any new business or above the line marketing.
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P&O Cruises
Saturday Night Takeaway
Imagery & logo use
Logo guidelines
 The recommended minimum size for the logo is 40mm - do not defer from this size
Ensure the Saturday Night Takeaway copyright line is on all commercial breakouts. Use Future BT Medium Condensed
for all body copy - SATURDAY NIGHT TAKEAWAY™ and © ITV Studios Limited 2015. ANT & DEC is a
registered trade mark of Anthony McPartlin & Declan Donnelly. All rights reserved.
 Never change the colour of the logo
 Never change perspective of the logo
 Never change to a vertical position
 Never place over other patterns/images
 Never crop out part of the logo
 Logo should always be placed on black
Terms and conditions
The ITV production team and equipment will be boarding in Southampton. En route from Southampton to Barcelona we
will be constructing the stage for the show in the middle of the ship on deck 16. This means that one of the swimming
pools (Riviera) in this area will be closed from Wednesday 30 March; from Friday 1 April it will be necessary to close the entire
swimming pool area in the middle of the ship as we make our final preparations for the live broadcast, they will all open again
on Sunday 3 April. Not all passengers will be able to be part of the live audience.
Sign off procedure
Please ensure that all copy is reproduced exactly as supplied within this document. ITV require full sign off on all
promotional items created – please allow 5 working days for sign off via your Account Manager.
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P&O Cruises
Saturday Night Takeaway
Creative Approach
Web banners
Get on board with Ant & Dec’s
Saturday Night Takeaway
27 MAR 2016 | 14 NIGHTS | BRITANNIA B608
CLICK HERE TO
FIND OUT MORE
Get on board with Ant & Dec’s
Saturday Night Takeaway
27 MAR 2016 | 14 NIGHTS | BRITANNIA B608
CLICK HERE TO FIND OUT MORE
Web Tiles
Ready for a
star-studded
holiday from £799*
It’s a glittering line up…
14 nights in the med from £799*
Per person for an inside cabin
Per person for an inside cabin
SATURDAY NIGHT TAKEAWAY™ and © ITV Studios Limited 2015.
ANT & DEC is a registered trade mark of Anthony McPartlin
& Declan Donnelly. All rights reserved.
SATURDAY NIGHT TAKEAWAY™ and © ITV Studios Limited 2015.
ANT & DEC is a registered trade mark of Anthony McPartlin & Declan Donnelly. All rights reserved.
7
P&O Cruises
Saturday Night Takeaway
Creative Approach
Press Ads
Enjoy a star-studded
Britannia holiday
14 fabulous Mediterranean
nights from
pp†
£799
Join iconic Britannia, as we lap up La Dolce
Vita moments in Rome, soak up the chic city
of Ajaccio, bask in the glory of Cadiz’s cathedral,
en route to seductive Seville, and enjoy 48 hours
in Gaudi’s playground of Barcelona.
Join the party from only £799pp†
Britannia B608 | 27 MAR - 10 APR 2016 | 14 NIGHTS
Step aboard and experience the excitement, glamour and adventure of a P&O Cruises
holiday. And for something extra special, against Barcelona’s glitzy backdrop, we’re
joined by two icons of British television as Ant and Dec’s Saturday Night Takeaway
airs live from Britannia’s top deck.
pocruises.com | 0843 374 0111 | Visit your travel agent
pocruises.com | 0843 374 0111 | Visit your travel agent
Calls cost 3p per minute plus your telephone company’s network access charge and may be recorded for training purposes.
Calls cost 3p per minute plus your telephone company’s network access charge and may be recorded for training purposes.
The ITV production team and equipment will be boarding in Southampton. En route from Southampton to Barcelona we will be
constructing the stage for the show in the middle of the ship on deck 16. This means that one of the swimming pools (Riviera) in
this area will be closed from Wednesday 30 March; from Friday 1 April it will be necessary to close the entire swimming pool area
in the middle of the ship as we make our final preparations for the live broadcast, they will all open again on Sunday 3 April.
Not all passengers will be able to be part of the live audience.
Britannia cruise B608 (departs 27 March 2016).
† Saver price shown is per person based on two adults sharing the lowest grade inside cabin
and is subject to availability. Saver prices require a 100% deposit at the time of booking
and are subject to a 100% cancellation fee. No amendments are permitted once booked;
any amendment will be treated as a cancellation. Bookings are made at the relevant cabin
type and a cabin number is allocated by P&O Cruises prior to departure. Dinner seating as
allocated on board. Shuttle buses in ports are an additional cost.
2015
U.K.
Editors’
Picks
WINNER
AWARDS
2015
BRITANNIA
BEST NEW SHIP (OCEAN)
SATURDAY NIGHT TAKEAWAY™ and © ITV Studios Limited 2015.
ANT & DEC is a registered trade mark of Anthony McPartlin & Declan Donnelly. All rights reserved.
Direct Mail
Join the party
It’s a glittering line-up on Britannia’s
two-week cruise around the Med.
27 MAR - 10 APR 2016 | 14 NIGHTS | Britannia B608
Southampton - Seville (tours from Cadiz) - Barcelona (Two days in port)
Rome (tours from Civitavecchia) - Ajaccio, Corsica - Gibraltar - Southampton
And all of this from
Lap up La Dolce Vita moments in Rome, soak up the sunshine in the chic
French city of Ajaccio and bask in the glory of Cadiz’s limestone buildings
and yellow-domed cathedral while en route to seductive Seville.
And on top of all these amazing holiday memories, we have something
extra special for you. Against Barcelona’s glitzy backdrop, Ant and Dec’s
Saturday Night Takeaway will air live from our top deck.
The prime time TV duo will be on board for one night only, and will give
an exclusive appearance, along with special celebrity guests, who will host
screenings in venues around the ship. Experience the thrill of live television
with all your favourite on-board and off-shore treats.
As another bonus you will have two days to explore Gaudi’s playground
with its heady mix of architecture, lively Ramblas and buzzing marina.
So grab a slice of the action; because your holiday to remember is about
to unfold in the most unique way.
Just make sure your name is on the guest-list!
What will you takeaway?
799pp
£
Win a golden
ticket to meet
Ant & Dec
Will it be you? If you find a golden
ticket in your cabin, you will have
the chance to meet and greet TV’s
favourite entertainers. And with a
big selection of other goodies up
for grabs, from tickets to the show
to pampering you could be in for
some V.I.P treatment too.
†
Booking couldn’t be easier
pocruises.com | 0843 374 0111 | Visit travel agent | On board
Calls cost 3p per minute plus your telephone company’s network access charge and may be recorded for training purposes.
†
Saver price shown is per person based on two adults sharing the lowest grade inside cabin and are subject to availability. Saver prices require a 100%
deposit at the time of booking and are subject to a 100% cancellation fee. No amendments are permitted once booked; any amendment will be
treated as a cancellation. Bookings are made at the relevant cabin type and a cabin number is allocated by P&O Cruises prior to departure. Dinner
seating as allocated on board. Shuttle buses in ports are an additional cost. Saver prices apply to new bookings only. For up to date prices and full
P&O Cruises terms and conditions which you must read before booking please visit www.pocruises.com. P&O Cruises is a trading name of Carnival plc,
a company registered in England and Wales with company number 04039524.
The ITV production team and equipment will be boarding in Southampton. En route from Southampton to Barcelona we will be constructing
the stage for the show in the middle of the ship on deck 16. This means that one of the swimming pools (Riviera) in this area will be closed from
Wednesday 30 March; from Friday 1 April it will be necessary to close the entire swimming pool area in the middle of the ship as we make our final
preparations for the live broadcast, they will all open again on Sunday 3 April. Not all passengers will be able to be part of the live audience.
Photo Credit: REX/Shutterstock
Travel with confidence
SATURDAY NIGHT TAKEAWAY™ and © ITV Studios Limited 2015.
ANT & DEC is a registered trade mark of Anthony McPartlin & Declan Donnelly. All rights reserved.
de, Southampton SO15 1ST
18/01/2016 13:29
SNT 4pp Mailer AW.indd 3-4
18/01/2016 13:30