Wallpaper Creative Guidelines

Wallpaper Creative Guidelines
DESIGNING WALLPAPER CREATIVE
•
•
Avoid strong repetitive or tiled patterns, colours and text
Design wallpaper to compliment and act as a creative extension of the ad units
CREATIVE CONCEPTS
1. Standard Wallpaper with Leaderboard and Big Box.
2. Custom Wallpaper and creative:
a. Wallpaper with co-ordinated ad units
i. example displaying leaderboard and content brick
ii. example displaying leaderboard and big box
b. Wallpaper combined with custom creative
1. STANDARD WALLPAPER with LEADERBOARD and BIG BOX
Standard Wallpaper size 1280x1000 pixels (minimum size) with 1000 pixels of white space in the center.
globeandmail.com website
1000 pixels wide
LAST UPDATE: November 4, 2014
tel 1.800.387.9012 email [email protected] or globelink.ca/digital
Wallpaper Creative Guidelines
2. CUSTOM WALLPAPER and CREATIVE
a. WALLPAPER with CO-ORDINATED AD UNITS
i. Leaderboard and 300x600 shown
*Non-subscriber/Logged-out Readers – Globe and Mail HomePage
To coordinate or match the design of the ad unit with the wallpaper background, note that the distance from the top of the website
to the top of the ad unit is 307 pixels.
Note: Background colour can be changed in the ad slot area.
*Subscriber/Logged-in Readers – Globe and Mail HomePage
To coordinate or match the design of the ad unit with the wallpaper background, note that the Pencil (“Try Globe Unlimited...”)
ad unit has been removed. Distance from the top of the website to the top of the ad unit is now 258 pixels.
Non-subscriber/
Logged-out Readers
Subscriber/
Logged-in Readers
307 pixels high
258 pixels high
LAST UPDATE: November 4, 2014
tel 1.800.387.9012 email [email protected] or globelink.ca/digital
Wallpaper Creative Guidelines
2. CUSTOM WALLPAPER and CREATIVE
a. WALLPAPER with CO-ORDINATED AD UNITS
ii. Leaderboard and Big Box shown
LAST UPDATE: November 4, 2014
tel 1.800.387.9012 email [email protected] or globelink.ca/digital
Wallpaper Creative Guidelines
CUSTOM WALLPAPER and CREATIVE
b. WALLPAPER with CUSTOM BILLBOARD (1000x250)
*Non-subscriber/Logged-out Readers – Globe and Mail HomePage
Combine your wallpaper with your custom creative execution for a seamless looking campaign. Note that the leaderboard is removed
and the distance from the top of the website to the top of the ad unit is 175 pixels.
*Subscriber/Logged-in Readers – Globe and Mail HomePage
Leaderboard and pencil (“Try Globe Unlimited”) ad unit have been removed. Distance from the top of the website to the top of the ad unit
is now 130 pixels.
Non-subscriber/
Logged-out Readers
Subscriber/
Logged-in Readers
175 pixels high
130 pixels high
LAST UPDATE: November 4, 2014
tel 1.800.387.9012 email [email protected] or globelink.ca/digital
General Production Notes
*NON-SUBSCRIBER/LOGGED-OUT READERS: SECTION HOME PAGE PIXEL HEIGHTS
Non-subscriber/Logged-out Readers
Globe
– 307 pixel height
News
– 410 pixel height
Opinion
– 403 pixel height
ROB
– 403 pixel height
Investing
– 410 pixel height
Sports
Life
Arts
Technology
Drive
–
–
–
–
–
396 pixel height
410 pixel height
410 pixel height
410 pixel height
401 pixel height
Subscriber/Logged-in Readers
Globe
– 263 pixel height
News
– 366 pixel height
Opinion
– 359 pixel height
ROB
– 359 pixel height
Investing
– 366 pixel height
Sports
Life
Arts
Technology
Drive
–
–
–
–
–
352 pixel height
366 pixel height
366 pixel height
366 pixel height
357 pixel height
AD UNITS ON HOME PAGE DOMINATION:
LEADERBOARD: 728x90 / 960x90 (Preferred)
WALLPAPER
BOX 1 (top postion): 300x250 / 300x600
SIZE (pixels)
BOX 2 (lower postion): 300x250 (Optional)
INITIAL FILE SIZE
FILE TYPE
1280x1000
GLOBE AND MAIL
Static JPG or GIF
(min. center whitespace 1000x1000)
1300x1000
GLOBE ADVISOR
(NOT CLICKABLE)
100k (50k preferred)
CLICK HERE for our Online Specifications
(min. center whitespace 1020x1000)
OTHER AD UNITS
Leaderboard: 728x90 / 960x90
Big Box: 300x250
Brick: 300x600
SIZE (PIXELS)
INITIAL FILE SIZE
40KB
ADDITIONAL FILE SIZE /
POLITE DOWNLOAD
TIMING
2.2MB additional file size
15 seconds of animation / 30 seconds of video
Leaderboard: 728x90 / 960x90 â 728x360 / 960x360 (Expands down)
Big Box: 300x250 â 600x250 (Expands left)
Brick: 300x600 â 600x600 (Expands left)
EXPANDED SIZE
(On CLICK only)
VIDEO
Plays automatically
AUDIO
Must be user-initiated on click
CONTROL “MUST HAVES”
Video: Play / Pause / Stop
Audio: On / Off
Expanded ad: IAB standard “Close X” button top right
Maximum 30 frames per second up to and including Flash 9.0
** Backup .gif or .jpg file required with all Flash creative
FLASH SPECIFICS
TEMPLATE CHANGE:
NO template change required. GEO Targeting & Day Parting is available.
SCREEN RESOLUTIONS:
Globeandamail.com – Site wide
Approx. 65 % of our users have a screen resolution greater than 1,200 pixels
Approx. 10% of our users have a screen resolution of 1,200 pixels or less
Approx. 25% of our users are “unspecified”
Based on JULY–SEPT. 2014 Omniture data
Globeandmail.com – Home Page only
Approx. 68% of our users have a screen resolution greater than 1,200 pixels
Approx. 13% of our users have a screen resolution of 1,200 pixels or less
Approx. 19% of our users are “unspecified”
ADDITIONAL NOTES:
NO 3rd Party tags will be accepted. Creative must be approved and tested by TGAM a minimum of 5 business days prior to contracted launch date.
LAST UPDATE: November 4, 2014
tel 1.800.387.9012 email [email protected] or globelink.ca/digital
General Production Notes
Below you find a guide that will aid you in the creation of your Special Execution. Please review our guidelines and make any necessary
adjustments to your campaign.
Overall, ad creative must be complementary to the user experience and not overpower or distract from the main reason our audience comes
to the site, to read and consume our content.
We reserve the right to halt and pull any campaign, for any reason, at any time, without providing prior notice. We would immediately provide
an explanation once the campaign has been paused.
COLOUR
STYLE
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Colour schemes should not be garish, and should be tasteful and complementary to our site’s style.
•
No large swatches of colour that overpower and conflict with the style of our site. (ie. Red, ...)
•
Client creative should never mimic our own content style sheets including fonts & backgrounds.
•
We reserve the right to enforce similar style sheets to Editorial for our native advertising, but not allow for
display creative.
•
Should not distract from existing site tabular format.
For Example:
• The use of boxes in a tile mosaic,
winds up competing with the
table layout of our own page
content, particularly on the home
and section pages.
• From a recent client campaign,
wallpapers not only made heavy
use of red, the creative was tiled
heavily with boxes about the size
of our 300x250s, causing severe
visual distractions.
LAYOUT
ANIMATION
PROCESS
DESIGN
•
Minimal use and capped rotation of animation.
•
3rd party creative cannot be changed after review/approvals have been made, and under no circumstances
can be changed once campaign is in flight. If creative has to be changed, campaign must be stopped and pulled,
and not allowed to continue, pending adjustments and new round of reviews and approvals.
•
Cannot interfere with ability of user to read or consume our content. Any expanding or overlay creative is
prohibited from using instant mouseover expansions.
•
Overlays should not have transparent backgrounds, close after 7 seconds, and must have a visible manual
close [X] button.
•
Cannot replicate our content, otherwise deface, impair, harm or modify images of our content.
•
Creative should never mimic our own content style sheets including fonts & backgrounds.
•
Cannot imply an association or approval of editorial consent with advertising messaging.
•
Cannot be overpowering nor excessively distracting. No garish marquee style animation.
•
Creative should be clearly branded.
LAST UPDATE: November 4, 2014
tel 1.800.387.9012 email [email protected] or globelink.ca/digital
General Production Notes
ADVANCED CONCEPTS
With the scope of possibility within digital advertising constantly developing, we are happy to evaluate any concept or idea presented to us by a
client that is beyond the technical and creative options listed within this document. We evaluate all concepts in detail, based on our technical and
editorial considerations and work with you to ensure your campaign is delivered both creatively and effectively.
TESTING
• All rich media or third party advertising on globeandmail.com sites is subject to a minimum of 5 business days testing before the selected
placements will become active
• Please ensure all creative is fully tested to work in all versions of Explorer, Firefox, Chrome and Safari.
• All third party served ads must be tested prior to running on globeandmail.com sites.
EMBARGO
• All new executions are embargoed for 24 hours for editorial approval.
DELIVERY
• Package all applicable gif/swf/html files within individual Zip files – one for each creative unit to run.
• Attach all associated files to an e-mail and send to [email protected], your sales representative AND your ASR. Please use file names and
associated gif files that are similar.
APPROVAL
All ad units are subject to publishers approval based on motion path overlay, animation, length, and/or content of advertising.
ADVERTISING TERMS AND CONDITIONS
All advertising must meet The Globe and Mail terms and conditions, available on globelink.ca/digital/termsandconditions, or request a printed
copy from your advertising representative.
YOU ALSO NEED TO KNOW: Any advertising published by The Globe and Mail in the newspaper or any of its other publications may, at our discretion, be published,
displayed, retained and archived by us and anyone authorized (including any form of licence) by us, as many times as we and those authorized by us wish, in or on any
product, media and archive (including print, electronic and otherwise).
LAST UPDATE: November 4, 2014
tel 1.800.387.9012 email [email protected] or globelink.ca/digital