Contents - Office Pride Commercial Cleaning Franchise

Contents
A $78 Billion Industry...................................3
What Prior Experience Do I Need?..............26
What is Office Pride?....................................4
Who Makes a Good
Office Pride Franchisee?..............................28
The Office Pride Story...................................6
Where we are today.....................................6
What Does It Mean to be
a Christian Franchise?...................................7
Why Commercial
Cleaning?.....................................................9
How Hard is it To Get Customers?................ 11
A Day in the Life of an
Office Pride Franchisee............................... 12
Finding the right fit......................................29
How Do I Finance My
Office Pride Franchise?................................30
Where are our Growth Markets?................. 31
How Does Office Pride
Determine its Territories?.............................32
Grow at your own pace..............................33
Meet the Office Pride Support Team............34
How Big is the
Commercial Cleaning Industry?.................... 14
Why Office Pride is a
Great Franchise for Veterans.......................35
What are my startup costs?.......................... 16
Franchises work for veterans........................36
How Much Money Can I Make?.................. 18
FAQs..........................................................36
What do I get for my investment?................. 19
Next Steps.................................................37
How is Office Pride Different
from its Competitors?...................................20
Where Do I Find Good Employees?.............22
What Makes Office Pride Unique?...............23
Office Pride Franchisee Reviews...................25
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Office Pride Commercial
Cleaning Franchise – A
$78 Billion Industry
industry in the United States, and Office Pride has
Grounded in faith, this commercial
cleaning franchise is a business
you can feel good about
mercial cleaning has a strong customer base with
Office Pride is a faith-based commercial cleaning franchise that exists to equip people to build a
profitable business
that glorifies God.
Our franchisees
provide top quality
janitorial services
through commitment
to honesty, integrity and hard work.
Christian values are
the backbone of our
business, so everyone — from customers and vendors to employees and franchisees
— is treated with the same respect. In a business known for high employee turnover, we have
an employee retention rate of 94%. That’s what
comes of paying people a decent wage, treating
them fairly and showing them respect.
Commercial cleaning is a $78 billion a year
created a complete, turnkey business package
that works. Our proven system helps franchisees
establish valuable relationships that ensure repeat
business. Even in an economic downtown, comunlimited earning potential.
It’s a great business to get into because there’s
very little overhead. For an initial investment
of $51,400-$99,000, which includes $20,000$50,000 in additional working capital, you can
own your own business. Office Pride
will provide you with
training, support and
everything you need
to build a successful
commercial cleaning business. Franchisees will get the
pumped-up buying
power that comes
from being a part of a national brand with more
than 100 locations, receiving heavily discounted
pricing on cleaning supplies, equipment, even
computers. That gives us a huge competitive advantage over mom-and-pop operations that are so
common in the commercial cleaning business.
Office Pride stands with its franchisees every
step of the way. Franchise owners receive ongo-
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magazine’s 2013 Top Home-Based Franchises.
Entrepreneur’s 2013 Top Home-Based Franchises
included Office Pride at No. 73.
Opportunity is knocking
CEO Todd Hopkins founded the business in
1992, while he was working on his MBA at Butler
University in Indianapolis. Todd saw a huge opportunity to build a profitable commercial cleaning
franchise system within a very fragmented industry. He also saw an opportunity to serve his fellow
man while also serving God.
Some people get into business for the bottom
line. Some people want their own business so
they can help make the world a better place. At
Office Pride, you can accomplish both goals with a
low-entry, high-yield business that creates jobs for
ing promotional marketing support, with effective
others. Many of our franchisees find tremendous
target-market strategies, and powerful marketing
satisfaction in mentoring the people who work for
and sales materials. We also take care of invoic-
them.
ing and collections, so our franchisees can focus
If you’re tired of keeping your faith to yourself
on building a better business. Franchisees need
while you work to make someone else rich, Office
a net worth of $50,000 and minimum liquidity of
Pride could be the right opportunity for you.
$15,000, making Office Pride a great first-time
business venture for the right candidates.
We stand behind our brand, and the industry is
taking notice. Office Pride was included in Franchise Business Review’s Top 200 franchise listing in 2014, ranked No. 277 on Entrepreneur’s
2013 Franchise 500 and was at No. 73 on the
What is Office Pride?
Founder learns from missteps of
others to create dream business
When Office Pride founder and CEO Todd Hop-
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serving thousands of offices, warehouses, medical facilities and financial institutions across the
country.
The $78 billion a year commercial cleaning
industry is only going to keep growing, and Office
Pride is looking for franchisees to grow along with
us. The possibilities are limitless. Even in a down
economy, business owners don’t want to clean
their own toilets. That kind of recession resistance
kins was working on his MBA at Butler University
gives Office Pride franchisees an edge. Combined
in Indianapolis in 1992, he had to produce an in-
with our innovative cleaning systems and our com-
dependent research project on a viable business.
mitment to integrity, we see only blue skies ahead.
So, he started out by interviewing the leaders of all
the big cleaning companies and asking them what
they would do differently if they had a chance to
do things over.
He used their feedback to create the perfect
A faith-based business
We do business based on biblical principles.
That means all our dealings, from how we interact
commercial cleaning franchise, which has evolved
with clients to how we treat our employees, are
today into a robust, state-of-the-art, faith-based
based on the tenets of Christianity and how the
commercial cleaning business whose spotless
Bible instructs us to conduct business. Office Pride
reputation earns it rave reviews not only from cus-
is a place where everyone is treated fairly and with
tomers, but from competitors in the industry.
dignity and respect. We strive to be accepting and
Todd started the business in his home, cleaning offices by himself at night and selling accounts
loving, and everyone has a place at the table.
Being strong in your faith doesn’t mean you’re
during the day. Piece by piece, he built a long-term
a pushover. Imagine how Jesus would conduct
profitable business that glorifies God while serv-
business: He wouldn’t accept every behavior, but
ing man. Todd’s perseverance and business savvy
He would accept every person. He would honor
paved the way for what Office Pride is today – an
the customer relationship by delivering exactly
internationally acclaimed commercial cleaning
what was promised, on time, on budget, with great
franchise system with more than 100 franchisees
effort. A fair wage for an honest day’s work. And
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that’s how we operate every day, in every fran-
saw a huge opportunity to build a profitable com-
chise, at Office Pride.
mercial cleaning franchise system within a very
What does acting in a consistently principled
way mean for the bottom line? The money comes
fragmented industry.
So in 1992, Todd founded Office Pride Com-
as a byproduct of treating customers and employ-
mercial Cleaning
ees correctly. We keep our customers happy by
Services with the
doing the right thing the right way the first time,
dream of building
and every time. And we have a higher-than-indus-
a long-term profit-
try-average employee retention rate in an industry
able business that
that is notorious for high turnover. Why? Because
glorifies God while
we pay people a decent wage, treat them fairly
serving man. With
and show them respect.
$20,000 pulled to-
You don’t have to hide your beliefs under a
gether from savings
bushel anymore. Office Pride is a place where you
and a little help from
can live out your faith in all of your business deal-
family and friends,
ings. It’s a place where you can give unto Caesar
Todd worked out of
that which is Caesar’s, serve God by helping oth-
his home, cleaning by himself at night and selling
ers and still make a handsome living for yourself.
accounts during the day. His path wasn’t always
easy, and he relied on God and prayer to see him
The Office Pride Story
through, but Todd’s perseverance and business
From college project to national
success story
— an internationally acclaimed commercial clean-
savvy paved the way for what Office Pride is today
ing franchise system serving thousands of facilities all across America.
The Office Pride concept began as an independent research project. Our founder and CEO
Todd Hopkins, was working on an MBA program
at Butler University in Indianapolis when he came
Where we are today
Today Office Pride has more than 100 fran-
up with the concept of a faith-based commercial
chises across the country with a history of steady,
cleaning business. Through his research, Todd
prudent growth. Todd’s philosophy is not to be the
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biggest but the best – the best franchise system,
ing mutually beneficial relationships with custom-
the best commercial cleaning service and the best
ers, employees, vendors and franchisees and
company for people to achieve their life dreams.
fulfilling our promise of providing top quality janito-
Our growth and commitment to excellence has
attracted attention, and we have been blessed to
be included in many prestigious franchise rankings
for several years in a row. Our rankings include:
•Inclusion in Franchise Business Review’s Top 200, 2014
rial services through men and women committed
to honesty, integrity and hard work.
Our Core Beliefs and Values
Honor God
Always do what is right
•No. 277 in Entrepreneur magazine’s Franchise 500, 2013
Increase brand value
•No. 73 in Entrepreneur magazine’s Top Home-Based
Demonstrate honesty, integrity and a hard work
Franchises, 2013
•No. 47 in Entrepreneur magazine’s Low-cost Franchises,
2012
•No. 266 in Entrepreneur magazine’s Overall Best Franchises, 2012
Of course, as much as we love being included
in these rankings, that’s not where we hang our
hat. We believe actions speak for themselves, and
ethic
Total customer satisfaction
Go the extra mile
Persevere with a servant’s attitude
Accountability to Commitments
Our Foundation Verse
“Commit to the Lord whatever you do, and your
when we say we are committed to honesty, integri-
plans will succeed.”
ty and hard work, we back that up. Here are a few
— Proverbs 16:3
things every potential franchisee (and customer)
should know about Office Pride:
Our Purpose
To equip people to build a profitable business
that glorifies God.
Our Mission
The mission of Office Pride Commercial Cleaning Services is to honor and glorify God by build-
What Does It Mean to
be a Christian
Franchise?
‘Everyone has a seat at the table’
To begin with, let’s dispel a common myth:
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There’s no such thing as a Christian business.
that by treating everyone fairly and providing our
People are Christians; businesses are just busi-
franchisees with the tools to be successful, that
nesses. We are a faith-based business, and as
will translate into success for all.
such we operate under certain principles. One of
In every business, faith-based or otherwise,
them is that everyone is welcome here, no mat-
there will be difficulties. Financial struggles can oc-
ter what their faith, as long as they embrace our
cur. Personnel matters will crop up that have to be
values and are willing to live by them. It’s true our
dealt with. Customers come and go, slow periods
franchisees are predominantly Christians, but as
happen, sometimes employees have to be fired.
our CEO Todd Hopkins likes to say, “Everyone has
We live in the real world, and true believers under-
a seat at the table.”
stand that things just aren’t always rosy. But that’s
We follow the Bible’s teachings on how busi-
the beauty of having faith to lean on. We have a
ness should be conducted, and we expect the
guidebook that tells us how to act with honesty
same from our franchisees and their employees.
and integrity in every situation – the Bible. And we
Customers can trust us when we say we’ll provide
keep putting one foot in front of the other during
specific services at a certain price, because our
those challenging times, trusting that God has a
word is our promise. We pay our employees more
plan for us and will show us the way.
than minimum wage, because it is our mission to
lift them up. We treat our lowest-paid part-time
worker as respectfully as our top-paying customer.
Everyone is equal in the eyes of the Lord.
Some commercial cleaning franchises have
earned a reputation for indulging in some questionable practices. They might divide up an office
building contract among a number of franchisees,
for example, or carefully control the sales process
in such a way that the franchisee has difficulty
growing his business. At Office Pride, we believe
in teaching our franchisees how to fish, metaphorically, rather than just giving them a fish, in keeping
with the tenets set forth by the Bible. We know
What we believe
Our Guiding Principles:
God’s Word teaches how to operate a successful business.
All things are possible through Christ.
A business is a tool that God uses to accomplish His purpose.
We should treat all people fairly and with respect.
We take the high road when dealing with customers, employees and vendors.
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whether you live in Little Town, USA, or Big City
Metropolis. Every one of those businesses has offices, stores or warehouse spaces, and every one
of those spaces has to be kept cleaned. Every toilet scrubbed, every carpet vacuumed, every floor
waxed and buffed. Now, take a mental walk down
the block. You’ll find more rows of businesses,
stores and commercial spaces. Nearby, there may
be factories and medical centers.
You’re probably beginning to see how quickly
the customers can stack up. When CEO Todd
Hopkins started Office Pride on a shoestring budget in 1992, he saw all those possibilities in the
ultimate scalable business: commercial cleaning.
Todd prides himself on never asking franchisees
to do anything he wouldn’t do, and when he first
Praying for God’s favor and wisdom is a key
started out, like many of our franchisees, he did
part of strategic planning and daily implementa-
his own cleaning. It wasn’t long before the busi-
tion.
ness grew so quickly he had to hire help. A lot of
help. As he tells us in his 2003 book, “Five Wisdoms for Entrepreneur Survival: Practical Experi-
Why Commercial
Cleaning?
Let Office Pride be your
recession-resistant industry
Take a look outside your office window. There’s
probably a row of buildings across the street,
ence and Biblical Perspective,” after he started his
commercial cleaning business, Todd went through
a period of frustration. And then he prayed on it,
seeking God’s favor and wisdom. Within weeks,
contracts were being signed.
That’s not only an inspiring story, it also demonstrates the earnings potential in the commercial
cleaning industry. Commercial cleaning is a $78
billion a year industry, and, according to Entrepre-
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neur magazine is one of the fastest growing busi-
ily and help the kids with their homework before
nesses in the U.S.
heading out to check on the cleaning crews working for you.
Why not residential cleaning?
Commercial cleaning offers some distinct advantages over residential cleaning. It’s something
Remember, Office Pride franchisees supervise
cleaning crews. After the initial startup, they don’t
typically clean their accounts themselves.
It’s a great, scalable business that can be
that can be started on a part-time basis on nights
ramped up quickly. In residential cleaning, custom-
and weekends while you still work at your other
ers often only need services twice a month. Com-
job. With residential cleaning, you have to be in
pare that to commercial cleaning, where so many
people’s homes during the day, often on a rigid
customers require cleaning five nights a week. In
schedule that must be suited to the homeowner’s
addition, residential cleaning customers don’t sign
timetable. With a business like Office Pride, the
contracts. But in commercial cleaning, contracts
schedule is much more flexible. You could come
are typical, and one-year contracts are not un-
home from your day job, have dinner with the fam-
common. That’s a guaranteed revenue stream for
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franchisees.
If you’re looking for a business that’s recessionresistant, lucrative, scalable and suited for some-
oped strategic marketing programs specifically
designed to reach your target markets. We will
consider and review the following factors:
one with management or sales experience, a
Shifting market conditions
commercial cleaning business could be the perfect
Changing customer/consumer needs
fit for you.
Competitor threats
Our strategy is to have a very specific under-
How Hard is it To Get
Customers?
standing of who the customer is, why he or she
Office Pride franchisees hit the
ground running
ketplace.
At Office Pride, we work with our franchisees
buys, and how we, as a brand, can influence
those decisions to become the leader in the marBy developing brand awareness, brand acceptance and brand preference, and by maintaining
our consistently high-quality customer service, we
and train them to do their own sales. We send a
are able to gain and hold onto loyal clients who
Business Development and Sales trainer to spend
will maintain long-term business relationships and
a four days with each franchisee and/or his or her
provide you with referral business.
top salesperson. During that week, franchisees
will hit the streets with their Office Pride mentor
and learn how to present marketing materials and
Support online, 24-7
make sales presentations. We teach them how
As an Office Pride franchisee, you have online
to make cold calls, telemarket, conduct a walk-
access to an extensive library of marketing materi-
through, submit an effective bid and close a sale.
als targeted to specific niches in your market. That
This process gives franchisees a revenue jump-
library includes items such as:
start so they can hit the ground running in their
new business!
We understand that consistent marketing is
one of the keys to long-term success in the office
cleaning industry. Our marketing team has devel-
Free marketing brochures customized for each
type of customer
List of customer references
Client presentation DVDs
Proprietary templates for sales proposals, speci-
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fications and contracts
sumer demographics and to provide franchisees
Advertising specialty items
with the professional tools needed to promote their
Branded uniforms and apparel
services.
The online Office Pride database is continually
updated to provide you with the necessary materials needed to market your services successfully.
This is in stark contrast to many of our competi-
We expect our franchisees to exhibit honesty, integrity and hard work in every aspect of their business. Our franchisees can expect no less from us.
If our franchisees are profitable, we are profitable.
tors. One of the real disadvantages in office cleaning is that most commercial cleaning franchises
do sales at the corporate level. Either franchisees
are not allowed to do their own selling, or they are
highly restricted on who they can or can’t sell to.
Some franchise commercial cleaners may subdivide a single office building by selling different
floors to different franchisees. This makes it difficult for franchisees to make money.
We train and coach our franchise owners on
sales skills and work with them to make sure they
reach their operational goals. We will go with
you on initial sales calls to provide support and
guidance. The Office Pride marketing program is
devoted to the success and consistency of our
brand. We are committed to consistently monitor
our brand and everything it stands for throughout
our expansion and growth. We will ensure consistency on the development and implementation of
all marketing and advertising activities. You can
rely on the power of Office Pride’s marketing team
to strengthen the Office Pride brand, direct the advertising, create marketing analysis, research con-
A Day in the Life of an
Office Pride Franchisee
Busy day is a labor of love — and
faith — for Indiana couple
Dean and Nancy Riesterer ease into their mornings.
The Office Pride franchisees live in New Haven,
Ind., a suburb of Ft. Wayne, where Dean is the
list-maker and Nancy is the potter. The pair joined
the Office Pride family in 2009 and are loving their
new lives where they get to be their own bosses,
help their fellow man and live out their faith.
“Our mornings are easy,” says Nancy. “Most
days we have a casual breakfast and coffee on
the patio and work a little in our jammies and get
ready for our day. Basically, we have our office
meeting over breakfast.”
They have no set time, but it’s not unusual for
them to have breakfast around 10 a.m. That’s
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“That’s our rejuvenation in the mornings,” adds
Nancy.
Despite the gentle start to their day, the pair are
very busy. “It’s all day long and it does not stop,”
says Dean.
One day this spring, Dean gets out of the house
after breakfast to handle a day cleaning job. Most
jobs happen at night and on weekends, but there
is some call for day work. With this newer account,
Dean hasn’t yet had time to fill the position so he
handles the job himself. The pair have 25 employDean and Nancy with Office Pride founder/owner
Todd Hopkins
ees handling their 54 accounts, but they often help
out with the cleaning crews themselves as their
business is still growing. “I know it won’t be this
when the pair will discuss the day’s tasks ahead
and review the last evening’s work with their 55
accounts. Their accounts include four churches,
some medical facilities, and a lot of banks —
about 25-30.
If there were any problems, complaints or is-
way in a couple of years,” Dean says.
While he takes off for that job, Nancy heads off
for a client meeting with another new account so
she can pick up a key for the cleaning crew. After
that, another client — a church, this time — has
had a personnel change, so Nancy heads for a
sues the night before, this is the time to find out.
meeting with the new person who will be their con-
Dean likes to call his customers and managers
tact for the cleaners.
right away to resolve any conflicts that might arise.
Nancy does payroll in the mornings.
Mindful of their own deep faith and Office
In the afternoon, Dean and Nancy complete a
20-minute drive to Huntington, where they will conduct a training session for some new employees.
Pride’s commitment to operating business based
With her background as a bank branch manager
on Biblical principles, the Riesterers always in-
and his as an executive for a confidential docu-
clude a third party at breakfast, too.
ments company, neither had any prior cleaning
“We take time for God, too, in that,” says Dean.
“That’s what we do.”
experience before joining Office Pride. They both
took the Office Pride training to heart, and they
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make sure their employees understand the company’s way of doing things.
“This is a proven system,” Dean says. “We’re
going to run it the way we’ve been taught in training. We take the time to train our employees.”
After the Huntington training session, Nancy
says, “we have another outlying town where we
need to clean an account there because somebody quit last night at the last minute. This is a
typical day.”
Two cleaning jobs come after that one. Dean
and Nancy are filling in with those crews until they
can find the right people for those jobs. Then it’s
on to the bulk of their accounts, which are mainly
cleaned in the evenings. They like to check in on
all the crews, even when they aren’t doing any
cleaning themselves.
A typical day wraps up around midnight, Dean
says.
The couple is pleased with how their business is
going, and they attribute that to their faith in God.
“There’s a lot of prosperity gospel going on, and
it’s not like that,” Dean says. “We’ve gone through
a lot of hard things that have made us stronger,
but if you keep God at the center of everything,
that helps you get through it.”
How Big is the
Commercial Cleaning
Industry?
Recession-resistant commercial
cleaning market has lots of untapped potential
There are an estimated 77 billion square feet of
commercial floor space in the United States and a
potential commercial cleaning market of $115 billion, according to Marketdata Enterprises Inc.
Currently, the commercial cleaning industry is
an estimated $78 billion a year business, and as
you can see, there’s still plenty of opportunity.
Office Pride is capitalizing on that opportunity and
relying on its expanding roster of franchisees to
secure as much of that business as possible. We
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have more than 100 franchisees across the coun-
tant industry, first of all. As part of the franchise
try right now, and we don’t see any limits in sight.
industry, there’s a big difference in maintaining sta-
When other businesses are struggling, the com-
bility through a recession versus a mom-and-pop.
mercial cleaning industry tends to keep chugging
Businesses still have to be cleaned, and being a
away. There’s not much in the business world that
part of a reputable organization like Office Pride
can be described as “recession-proof,” but com-
makes a big difference in being able to maintain
mercial cleaning seems to come close. Why is
through a recession,” says Olon Hyde, Franchise
that? Let’s examine some of the reasons:
Training and Support Specialist.
Location is not a factor. Every city has businesses that need cleaning. Even large businesses
that once employed their own in-house cleaning
staffs are turning more and more to contract cleaners because it’s more economical for them.
Why Office Pride
is poised for growth
When founder and CEO Todd Hopkins started
this business in 1992, he took a unique approach.
Low overhead. You can start the business in
He interviewed the leaders of successful commer-
your home with a laptop and a cell phone. There’s
cial cleaning ventures and asked them what they
no build-out construction, no lease negotiation.
would have done differently. He was able to draw
Low break-even, quick to make money. Generally, you can start making money with the first
couple of accounts. The business ramps up quick-
on a wealth of wisdom, to learn from the mistakes
and insights of people with years of experience.
That, along with his extensive educational
ly because you’ve got revenue coming in with
background and love for processes and scalability,
virtually no overhead.
helped him create the superior systems and prac-
Customer retention. We have found that while
larger accounts can help you build the top line
tices that Office Pride uses today.
Another thing that sets Office Pride apart is
quicker, the smaller accounts are more profitable
Todd’s dedication to the company’s core values
by percentage. Therefore, we work with you to
of honesty, integrity and hard work. He is a proud
determine what the best mix will be to help you
Christian, and from the very beginning, Todd
achieve your goals.
decided to conduct his business based on Biblical
“The recession has not really affected our business. Commercial cleaning is a recession-resis-
principles. He requires the same commitment to
honesty, integrity and hard work from all franchisees. Todd often says, “They have to bring that to
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the table.”
The end result is that customers know when
While you could probably start a business that
way, at Office Pride, we’d rather set you up for
someone from Office Pride promises something,
success. We have a proven business model that
we deliver. Customers are treated with respect,
has made our franchisees successful across the
and our franchisees and their employees are
country. Our company takes pride in everything we
treated with the same respect. We’ve developed
do, and our experts will work with every franchisee
a reputation in this industry, and that reputation is
to make sure he or she has not only the proper
only helping us grow bigger. We are not perfect,
equipment but a full understanding of what it takes
but we are sincere and committed. Customers
to succeed in business. We’ve honed our training
value that.
process and equipment package carefully to make
Marketdata Enterprises projects an annual
growth rate in the commercial cleaning industry of
sure you get the most bang for your buck.
On average, the startup cost for an Office Pride
4% at least through the year 2016. If you’re inter-
franchise is $51,400-$99,000, which includes ad-
ested in owning your own business in an industry
ditional working capital.
that can withstand economic downturns, and if it
matters to you that the company you’re associated
with is known for its ethics and Christian values,
then Office Pride may be the right franchise for you.
The chart at right shows how it breaks down.
Hit the ground running
There’s a lot to think about when you’re starting
a business. You need a set amount of capital, but
What are my startup
costs?
Starting an Office Pride commercial cleaning franchise is both affordable and easy to launch
The commercial cleaning business sounds
deceptively simple. You need a rag, a mop and a
bucket, and very little else, right? Well, not really.
you also have to have a plan. You need to know
where your business is coming from, who your
target demographic is, how to retain and train your
own workforce. You also need to know how to
operate the business itself.
“If you have enough for a franchise or even
enough for a mop and a bucket, it’s easy to get
into the cleaning business,” says Mike Jackson Jr.,
an Office Pride franchisee in Richmond, Va. “To
have a productive business, it helps to know how
to market, how to sell, how to manage people. Un-
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derstanding the financial end of it is really key. You
need to understand how much of your time you
will put into it and how much your time is worth. To
grow and be happy with your business, you have
to understand some of the business aspects of it.”
At Office Pride, it’s our job to make sure you
know all of that going in. We want to make sure you
How Much Money
Can I Make?
Office Pride helps franchisees
achieve success
Nobody wakes up in the morning and thinks,
succeed. After all, your success is our success. So
“Today, I really want to be an underperformer.”
once you provide the startup capital, we make sure
Anyone who has ever started their own business
you have everything you need to hit the ground
wants to be a top performer. And at Office Pride,
running. Every new franchisee receives a week of
we want you to be a top performer, too. That’s who
classroom training before starting their Office Pride
we recruit.
commercial cleaning business. They will learn how
The possibilities for acquiring customers
to operate the equipment, how to execute the Of-
are nearly endless. We feel there is an under-
fice Pride cleaning systems and processes, how
served market in commercial cleaning, because
to handle sales and marketing, and much more.
many of the bigger commercial cleaning chains
In addition, they will receive 10 pre-set prospec-
seek only the bigger accounts. Someone with a
tive customer appointments, professional business
2,000-square-foot office or retail space may find it
coaching, two training visits by our professionals in
difficult to secure a dependable cleaning business.
their market, including a four-day visit to train them
Franchisees sometimes start with smaller accounts
on selling and developing a customer base.
that they can manage easily and grow from there.
Franchisees will also have access to ongo-
One the next page is a look at Item 19 from our
ing support and mentoring from the Office Pride
Franchise Disclosure Document, based on billing
family, including a monthly strategic phone call
reports from our franchise owners in 2012:
for the first six months; participation in monthly
peer groups where franchisees share ideas and
problems and discuss life balance and growth;
and access to a custom audio and video library on
numerous relevant topics.
We’ll help you succeed
Office Pride is always looking for ways to improve our business and revenue sources. The
potential is there to meet or exceed your personal
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AVERAGE SALES OF FRANCHISEES BY QUARTILE FOR Fiscal 2013
AVERAGE SALES OF FRANCHISEES FOR THE 2013 Fiscal Year
financial goals, and you can control the size of the
business you want. Some people prefer something small where they can be hands-on; others
are looking for ways to branch out and build their
own business empire.
Training, equipment and support
are included
Once you decide to make an investment in Office Pride, Office Pride makes an investment in
With 21 years in business, we have the experi-
you. We want our franchisees to perform well, so
enced staff on hand who can walk you through the
we do everything we can to make sure that hap-
steps you need to succeed.
pens. You will receive comprehensive educational
materials for sales, personnel management, and
What do I get for my
investment?
operations; branded equipment and supplies;
marketing materials for direct marketing; grand
opening assistance; help with invoicing and col-
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lections processing. Most importantly, you’ll gain a
the deep end and let them flounder alone. Our
shortened learning curve into the business, pro-
professionals will visit new franchisees to support
fessional business coaching and local support.
them on their new journey. The visits will include a
Franchisees will begin with 36 hours of class-
four-day visit to train the new franchisee on how to
room training, which will include business coach-
sell accounts and develop a customer base. Fran-
ing, financial management and instruction on how
chisees will be provided with 10 pre-set prospec-
to manage your most important resource: people.
tive customer appointments. In addition, Office
Pride operations and human resources experts
Branded equipment package
Office Pride will provide a branded equipment
package, including:
Comprehensive cleaning equipment and chemical supply package
Commercial duty equipment and other specialty
cleaning items, including a 17-inch floor scrubber,
20-inch high speed buffer, commercial wet-dry
vacuum with front-mounted squeegee, commercial
upright vacuum and commercial backpack vacuum
Your training materials packet will include Operations, Personnel, Administration, and Sales
and Marketing manuals, more than 70 proprietary
industry business and administrative forms and
a custom audio and video library on a variety of
topics. New franchisees will also be able to take
advantage of a strategic monthly phone call for the
first six months, as well as participate in monthly
peer groups.
Office Pride would never throw someone into
will pay a three-day visit to the new franchisee to
provide any needed support.
How is Office Pride
Different from its
Competitors?
Office Pride is the brand trusted by
franchisees and customers alike
Many office cleaning customers are unhappy
with their current cleaning company.
If you’ve ever used a cleaning service, this is
probably how it went down: On the first two or
three visits, they did a phenomenal job. And then
they did a good job; sometimes just a pretty good
job. Things started getting sloppy. Maybe they
started missing appointments. Frustrated, you
decided to go with someone else and switched
the first time a different company called on you.
Chances are, the sequence repeated itself.
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Customer unhappiness is standard stuff in the
commercial cleaning industry. And whether the
cleaners are mom-and-pop organizations or established brands, it’s difficult to know who to trust. Job
Where franchisees can thrive
If you compare Office Pride to other commercial
performance is all over the map. Some do well,
cleaning franchises, some differences emerge.
some don’t. And the problem is, people just don’t
Some franchises don’t let their franchisees sell
know who to trust.
their own contracts. They sell the accounts and
then require franchisees to pay royalties on those
Trust is not an issue with Office
Pride
Because of our systems, training, reputation
accounts. The contracts are written to favor the
franchisor, and the accounts can be taken away as
the franchisor sees fit. In some cases, the franchisor underbids the account, which guarantees them
and commitment to customer service, customers
the same royalty fees but undercuts the franchi-
know we’re a brand they can always trust. We
see’s profit potential. That’s a scary proposition for
treat our franchisees with respect, they treat their
franchisees and is considered by many to be an
employees with respect, and the employees treat
abusive business model.
our customers with respect. It’s a common ad-
Some of our competitors sell franchises by the
age in most businesses that a certain unpleasant
unit. The appeal there is that the cost of entry is
matter always rolls downhill. At Office Pride, we’ve
low, often as little as $10,000. But it’s difficult to
reversed that paradigm so that the only thing that
get much return on your investment when your
cascades down is mutual respect of our fellow hu-
contract is on the 7th floor, someone else has a
man beings.
contract on the floor above you and someone else
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has the two floors above that. That kind of busi-
How often can you find a career where you posi-
ness model pits franchisee against franchisee,
tion yourself to help lift others? A lot of our franchi-
and we see no need for that in such a recession-
sees find it tremendously satisfying to mentor their
resistant industry.
employees.
Office Pride doesn’t divvy up building accounts
We find our Office Pride employees through
among franchisees, and we let franchisees sell
church, Craigslist and newspaper ads, but mostly
their own contracts. We are also happy to sell
through existing employees who refer their friends
those contracts for our franchisees in certain mar-
and family because they love working for Office
kets if they prefer – it’s their choice. It is certainly
Pride. The key to finding the more stable, longer-
true that some people would rather focus on other
term employees in a business known for its tran-
parts of the business rather than sales, although
sience is knowing who’s the right person for the
those who do sell their own contracts for Office
job.
Pride make more money. The important thing is
Julie Hirschauer, Office Pride’s area developer
that Office Pride is there to support our franchise
for Indianapolis and the surrounding counties, has
owners. When you join our family, we provide
sales training and go with you on your first calls so
you’re confident enough to do it on your own. We
recognize that our success depends on how successful you are.
Where Do I Find Good
Employees?
A mission to help others
Part of our mission is helping people help themselves.
As an Office Pride franchise owner, you’ll get a
chance to be a job-creator, a promoter of others.
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worked out a profile of the Office Pride employee:
lot of coaching and mentoring. (CEO and founder)
They have a regular full-time job, or they have a
Todd (Hopkins) does a lot of that, and we get a lot
legitimate reason why they don’t. Perhaps they’re
out of seeing how much he enjoys it. Some of us
retired or staying home to take care of the kids.
to aspire to do more.”
Office Pride prefers someone in these situations
It is important that Office Pride employees agree
because that means they’ve already proven they
with our core values. We don’t require anyone
are reliable and trustworthy.
to be any particular religion, but they must be on
What does Office Pride offer these employ-
board with our values, especially our commitment
ees? A flexible, part-time job where they can earn
to honesty, integrity and hard work. By making
money for their children’s college funds, their own
sure everyone shares the same values, we can
retirement or paying off a second mortgage. In
make sure our work is carried out with the same
today’s economy, a lot of people have a legitimate
integrity in every aspect of what we do.
need for a second job, and Office Pride franchises
want to work with those people.
Shared values
There’s a famous line in the 1996 movie Jerry
Maguire: “Help me help you.” Helping other people
achieve their life’s goals can be its own reward,
as many of our franchisees have learned. Chris
Middleton, an Office Pride franchise owner from
Noblesville, Ind., really enjoys his role as mentor
to some of his 50 employees.
“Lots of great people work for us; some lack life
skills, like how to make a budget living week to
week on a paycheck. I like the opportunity I have
to help with that,” he says. “I like to spend time
with the people I have working with me to help
them with the basic skills they need. I get to do a
What Makes Office
Pride Unique?
Our core values are more than
words
The commercial cleaning business is attractive for
entrepreneurs — there’s little overhead, the earnings
potential is good even for a one-person operation, and
there are tens of billions of square feet of office space in
the U.S. that need to be cleaned.
That’s a lot of earnings potential. But the commercial cleaning industry is very fragmented. It’s
populated by a lot of mom-and-pop businesses
that have varying degrees of reliability. Franchises
make up only 5% of the commercial cleaning
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industry. And among those franchises, Office Pride
is proud of its reputation as a faith-based commercial cleaning franchise. Let’s look at some of the
things that make us stand out from the crowd.
A different approach
We offer great support to our franchisees. We want to help them avoid the pitfalls that
can hold back independent commercial cleaners.
We have developed processes over the last 20
years that systemize the cleaning process, making it easier for Office pride franchisees to train
their crews. We offer ongoing business coaching,
professional training and support, from the local
level to the corporate office. When you succeed,
we succeed.
We don’t fragment our accounts. Unlike
some cleaning franchises, we won’t subdivide
an office building or retail space among several
franchisees. That kind of competition only lowers
your earnings potential, creates the potential for
unhappy customers and, quite frankly, isn’t the
sort of business practice that meets the Office
Pride standards. We also train franchisees to do
their own sales. At Office Pride, we treat others
We practice what we preach. We don’t just
with respect. That means our customers and our
say we’re a faith-based business, slap a Christian
franchisees are treated fairly. We know that happy
fish symbol on a bumper sticker and then indulge
franchisees will be able to make their customers
in unsavory business dealings and situational eth-
happy, and that translates into a positive situation
ics. We openly share our core beliefs and values,
for everyone.
and chief among them is that we always take the
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high road when dealing with customers, vendors
they are generally very helpful to the new inves-
and employees. We won’t sell out one for the sake
tor. To get an idea of what your conversations with
of making the other happy. Dignity and respect are
Office Pride owners might sound like, take a look
afforded to everyone. Honesty is a necessity. We
through some of the examples below:
try to honor God in everything we do.
It’s a great low-entry cost business mod-
“The thing that’s good about Office Pride is Todd
is very careful not to over-saturate an area. When-
el. Many times, the smaller the investment, the
ever we have new franchisees, we encourage
smaller your returns. But with Office Pride, the
them to Google ‘Office Pride’ for complaints and
business is very scalable, allowing an investor to
lawsuits. You just don’t see anything. With a lot
gain entry at a basic level and grow at a pace that
feels comfortable. Since the global financial crash
in 2008, people’s attitudes toward prioritizing the
pursuit money have changed. We see a trend
toward meaningful employment, building relationships with people and acting with honesty and
integrity.
Office Pride Franchisee
Reviews
Franchisees and customers alike
know they can trust Office Pride
The best way to find out what it would really be
like to own an Office Pride franchise is to talk to
someone who’s already doing it. It’s common for
new franchisees to through a validation process in
which you talk to other franchise owners. Although
they’re not required to share information, we find
Chris and Rebecca Bursch own the Office Pride in
Chattanooga, TN.
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of others, you do. That tends to happen because
have. I’m primarily serving that small- to medium-
of oversold expectations, which leads to unhappy
sized business. If you think about it, the small
franchisees… You can put a lot of franchisees
business owner went through the recession and
out there, but if the majority of them are failing, it
had a tough time. Many closed their doors, had to
doesn’t do any good.”
let folks go, had to downsize operations. What I
— David Stein, Tyler, Texas
think happened is they looked at cutting things and
“In the corporate world today, it’s just scary. The
moral character is getting rough. We thought, we
realized, ‘I need to reward myself in one place.’ So
they didn’t cut us.”
want to honor God in this business. We totally
— Julie Hirschauer, Shelbyville, Ind.
gave it up to Him and will do whatever we can do
“A lot of folks in this industry won’t do much
to serve Him.”
for their people, and the customers are seeing a
— Dean Riesterer, Ft. Wayne, Ind.
difference because we’re actually showing up… to
“I think we really back the integrity. We really
talk to them and see how things are going. We’re
practice what we preach, and we truly want to go
doing monthly inspections. We not only expect, we
the extra mile and please our customers.”
inspect. Many companies get started and move
— Nancy Riesterer, Ft. Wayne, Ind.
“When potential clients go on our website, they
see it’s professionally designed. They see the
Scripture, and they see our core values. It gives
them a sense of security. They know someone
on to next sale. We continue growing relationships
with customers and the people who work for us.
We’re getting good people on board from other
cleaning companies because they hear we’re a
great company to work for.”
from Office Pride will take care of their building,
— Chris Bursch, Chattanooga, Tenn.
they know our employees won’t steal from them
“I felt Office Pride was more focused on the
and they know we’ll resolve issues quickly. Those
success of their franchisees rather than just selling
are some of the things I use as a selling point.
franchises… That was a big selling point for me.”
There’s a reason why we’re growing so fast. We
— Chris Middleton, Noblesville, Ind.
do things above and beyond what a lot of other
companies would do.”
— Mike Jackson Jr., Richmond, Va.
“During the recession, I grew more than I ever
What Prior Experience
Do I Need?
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Office Pride eliminates the need
for cleaning experience
a background of hotel employment.
At Office Pride, it doesn’t matter whether you’ve
ever picked up a duster or know one end of a
Many franchise businesses are looking for
vacuum cleaner from another. We have developed
people with a very particular skill set – a coffee
a specific cleaning regimen over our 20-plus years
shop franchise might want someone who has
in business that includes a daily checklist for each
worked as a barista; an auto repair franchise pre-
job, and we do believe our methods are superior
fers someone with a lot of knowledge about cars;
to the competition. We provide branded equipment
a hotel chain is probably looking for someone with
with our franchise package, and we teach you how
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to use it. Cleaning the Office Pride way is a highly
such varied sectors as auto manufacturing, bank-
trainable skill – we train our franchisees so well
ing, medical services, insurance, IT, ministry,
that they can train their managers and employees.
health care and real estate. What they had in com-
Even when franchisees come to us with a back-
mon was a desire to own their own business and a
ground in commercial cleaning – perhaps they’ve
been running their own operation, or maybe
belief in the Office Pride core values.
Our Office Pride staff is dedicated to support-
they’ve worked for others and are ready to take
ing the success of our franchisees. We provide a
on their own business – we have to retrain them
36-hour week of training on the front end, followed
to clean the Office Pride way. Part of our corpo-
by staff visits to continue franchisee training in
rate culture is making sure our customers remain
their area, working with their clients. And while we
satisfied and that we clean their offices and work
believe in running our business on solid Christian
spaces with the same gusto and attention to detail
principles, we don’t require that our franchisees
every time. Don’t be intimidated by the fact that
have any specific faith background – as long as
you’ve never cleaned professionally, and don’t
you share our core values.
worry if cleaning isn’t really your thing. Office Pride
could still be the perfect franchise for you.
We want someone whose background and
experience have taught them that the most important thing about running a business is to run it with
Franchisee backgrounds
Management experience is important. You’ll
integrity. If you bring your passion for service, your
business acumen and the required capital, we’ll
teach you everything else you need to know.
be working in an industry with notoriously high
turnover rates, and it’s important to know how to
manage a transient staff. At Office Pride, franchisees are trained to “motivate the best, get rid of
the rest.” Someone with management experience,
regardless of the field, will be able to rely on his or
her gut feeling when it comes to knowing the right
decisions to make.
Office Pride franchisees come from all walks of
life. Our franchisee family includes people from
Who Makes a Good
Office Pride Franchisee?
Motivation, work ethic and dedication to integrity are key
A chain is only as strong as its weakest link, and
a franchise system works much the same way.
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• Persevere with a servant’s attitude
• Accountability to Commitments
An ideal Office Pride franchisee must be driven,
self-motivated and have support from family and
friends. They must be willing and enthusiastic
about using the proven Office Pride systems. Why
would you buy a franchise if you just want to turn
around and run things differently? The strength of
a franchise lies in its proven systems. Management experience is important, but it doesn’t matter
whether it’s in the cleaning business or something
completely different. If someone is willing to work
hard and listen to what Office Pride has to teach,
we can all be successful.
As the Office Pride name suggests, we take pride
in what we do, and we want to make sure every
franchisee feels the same way. We also want to
make sure every franchisee agrees on certain key
points. We have core values at Office Pride, and
we look for franchisees who are willing to embrace
them:
Finding the right fit
At Office Pride, we want someone who is willing to persevere. There will be good days and
bad days. When you have a bad day, you’ve got
to be able to pick yourself up. If three people call
in sick and a customer gives notice, you can’t just
• Honor God
give up. You have to get in there and help with
• Always do what is right
the cleaning when necessary. You’ve got to lead
• Increase brand value
by example and maintain a positive attitude. You
• Demonstrate honesty, integrity and a hard
must always represent the Office Pride values and
work ethic
• Total customer satisfaction
• Go the extra mile
beliefs. Nothing is worse than cutting corners and
disrespecting others.
We’re looking for someone who is honest, real
and true. We want franchisees who truly enjoy
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working with other people, from customers to ven-
based on church attendance. What matters to us
dors to employees. It’s critical to understand how
is whether you embrace our values and walk the
to manage your finances, but it’s never just about
walk. You don’t have to fit a certain religious ste-
the money.
reotype. If you’re honest, have a good work ethic,
Some people want to approach Office Pride
with a fistful of dollars and say, “Here’s my money.
believe in helping others and always conduct yourself with integrity, then you’re a perfect fit for us.
I want to buy my franchise.” That doesn’t work for
us. We have procedures to follow, background
checks and interviews to make sure every franchisee is a right fit for Office Pride. Before signing a franchise agreement, candidates talk with
our other franchise owners and employees. We
encourage that because it’s good for both Office
Pride and the potential franchisee. Our owners
and employees will provide valuable feedback to
the candidate, and they’ll also provide valuable
feedback to Office Pride, because we all look out
for each other.
We talk a lot about our faith in this business,
and that might intimidate some people. They might
think, “Oh, I don’t go to church very often, so I
really can’t join them.” We don’t make decisions
How Do I Finance My
Office Pride Franchise?
Office Pride offers low entry-point
fee
In the world of franchising, opportunities abound
at many different price levels. Some higher-end
concepts even require franchisors to have their
own in-house financing available.
At Office Pride, our entry point is so low that almost anyone can afford it. The $29,900 franchise
fee is a great pricing level for the first-time entrepreneur or new business investor. Here are some
ideas on how to provide your fee:
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Cash. Relying on your savings is a no-mess
ties for early withdrawal — as long as they do it
way to invest in your first business. There are no
the right way. Tapping retirement funds requires a
third parties, tax penalties or interest rates to worry
series of legal steps, including the creation of a C
about.
corporation and corporate retirement account and
Friends and family. You may be blessed with
movement of corporate stocks. This is a popular
friends and family who are interested in investing
financing option since it allows you to, in effect,
in your future success. Some may want to contrib-
lend money to yourself.
ute towards a project that is God-centered and will
help create jobs. Some may be willing to provide
no-interest or low-interest loans.
Home equity line of credit. Borrowing against
the value of your home is relatively easy to do. As
real estate values have been rising again in many
areas across the country, people have been able
to once again build equity in their homes. Local
lenders typically extend a line of credit without requiring you to tell them what you’ll use the money
for.
401(k) or IRA. A franchisee or a family member
can tap into a 401(k) or IRA retirement savings
to fund a business without facing financial penal-
Where are our Growth
Markets?
Office Pride franchise fits anywhere
you want to go
The great thing about a commercial cleaning
business is that it’s a service that’s needed everywhere, all the time. Whether in boom times or
a sluggish economy, people still need their workspaces cleaned.
“Our business model works everywhere,” says
Todd Hopkins, Office Pride founder and CEO. “We
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tend to go where opportunity presents itself and
where we find franchisees who fit our culture who
Five areas where we’d like to open up more
franchises are:
are dedicated to providing the excellent customer
• Pittsburgh
service our brand represents.”
• Nashville
The $78 billion commercial cleaning industry is
known for its resistance to recession, which makes
it very appealing. In addition, when you become
part of the Office Pride family, you’re becoming a
part of a brand you can trust. We have dozens of
franchises across the country, and we’re ready for
a growth spurt.
Room for growth
Office Pride is known as a business that was
founded as a way to help our fellow man while
• Cincinnati
• Jacksonville
• Tampa
Five areas where we’re seeking Area Developers are:
• Atlanta
• Orlando
• Phoenix
• Austin
• Louisville
In addition to these major metropolitan areas,
serving God, and we run our business based on
we’re looking for franchisees and Area Developers
Biblical principles. We are generally more interest-
across the country. If you’re interested in any of
ed in the character of our franchisee candidates
these areas or in your own hometown, please fill
than in specific geographic markets, because an
out the form at right to download our free franchise
Office Pride franchise truly can work anywhere.
report. Someone from Office Pride will be in touch
However, we would love to see more growth in
certain areas because we feel the opportunity is
with you shortly to see if we can do business together.
there. In some cities, we’d like to see more franchisees. In others, we’d love to welcome Area Developers who can help us add more franchisees
and build our presence. We’ve identified several
areas as key growth markets, although we are
not restricted to these areas and we encourage
How Does Office Pride
Determine its Territories?
Office Pride has elbow room
people everywhere to apply.
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When Todd Hopkins created Office Pride in
their AD’s territory. Area Developers operate within
1992 as part of an independent research project
county lines, whether they work in a large metro-
for his MBA program at Butler University, he knew
politan area or a small town. If someone owns a
from the start that his would be a principled busi-
franchise within a territory that doesn’t have an
ness. As a Christian, Todd wanted to run his busi-
Area Developer, they can go wherever they wish
ness based on the Bible’s teachings.
inside the county lines or as we mutually agree.
We analyze how much money is spent on
The company still embraces that philosophy to-
commercial cleaning in a given market to set our
day, and it affects everything we do, from how we
goals. Sometimes, we only need one franchisee to
clean for our clients to how we decide territories
cover the market in our non-exclusive territories,
for our franchisees. We don’t saturate the market
and sometimes we need more.
and pit franchisees against one another, selling
them accounts in the same building, as some
cleaning services do.
The fact is, there’s enough room at the table for
Grow at your own pace
Franchisees are encouraged to grow to what-
everyone. We want our franchisees to be success-
ever size they wish. Some prefer to maintain small
ful because that’s the only way we’ll be successful,
operations that they work closely with themselves.
and the best way to do that is to give them room to
Then there are franchisees like Chris Bursch
sell their own accounts (if that’s what they prefer)
of Chattanooga, Tenn., who grew his franchise
and room to grow their business. With 77 billion
quickly within the first year of operation.
square feet of commercial space in this country, we feel like there are plenty of customers to
choose from.
Our business model is based on establishing
“We have 66 customers and 33 employees,”
Chris says. “We’ve been blessed incredibly, not
only through our hard work but through this fran-
Area Developers who help recruit franchisees. The
chise and these people supporting us and helping
Area Developer has exclusive rights to develop
us build a business from scratch in Chattanooga.”
the Office Pride brand in a specific geographic
Keeping our franchisees happy is another way
territory. They recruit, help train and support our
for us to make sure our customers are always
franchisees, and they share in the royalties as
happy, too.
well. Franchisees can operate anywhere within
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“We are all in this together,” says CEO Todd.
leaders in the industry about what they would do
“Our goal is, if they’re at a certain size and they’re
differently if they could start all over again, Todd
comfortable but the market is still underdeveloped,
founded Office Pride in 1992. His vision is to ex-
we’ll recruit another franchisee.”
pand the franchise further across the nation while
People who want to operate in more than one
maintaining the firm’s Biblical core values in every
county would have to buy a second franchise
aspect of operations. In 2008, Todd received the
in the second county, but so far, Todd says, it
industry’s highest honor, the Distinguished Service
hasn’t been an issue. “Most people who come
Award from the Building Service Contractors Asso-
in and think they might want a second franchise
ciation International, for his service innovation and
quickly realize there’s more than enough business.
contributions to the industry. Todd is the author of
They’re going to grow their business much bigger
several Christian-based business books, including
in the territory they’re in with the same effort than if
“Five Wisdoms for Entrepreneur Survival,” “The
they tried to operate two territories.”
Janitor: How an Unexpected Friendship Transformed a CEO and his Company” and “The Carrot
Meet the Office Pride
Support Team
At our corporate offices in
Indianapolis and Tampa, we work
hard to make sure our franchisees
are successful.
Chaser: 4 Truths for Living out Your Faith at Home
and in the Marketplace.”
John Dunlap
Vice President of Administration
John joined Office Pride at the end of 2009 after
a stint as Financial Controller with Veneer Services. His extensive experience in accounting and
spreadsheets come into play as he provides sup-
Todd Hopkins
Founder/CEO
Todd was working on his MBA at Butler University in Indianapolis when he came up with the concept of a faith-based commercial cleaning business. After conducting his research by interviewing
port to franchisees for bookkeeping and financial
analysis. John is in charge of billing services and
collections for all franchisees and runs the day-today operations in the Indiana corporate office.
Olon Hyde
Franchise Training and Support Specialist
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Olon started his career as an associate pastor
at Hickory Hammock Baptist Church before joining the Office Pride family in 2010, so the Biblical
business principles and faith-based practices were
a natural fit. Formerly Director of Operations and
an Office Pride franchise owner, Olon currently
handles vendor relations, website management,
intercompany communications, ongoing support
Transitioning from the military to civilian life
for franchise owners who are not under an area
isn’t always seamless. Veterans can sometimes
developer and managing the corporate Tampa
feel rudderless and unwanted. Franchise owner-
market.
ship can offer veterans a great way to embark on
a new life outside the armed services, and Office
Pride recognizes that our veterans have a lot to of-
Jennifer Agnew
Accounts Receivable Manager
A member of the Office Pride family for seven
years, Jennifer has tremendous experience in customer service and works directly with franchisees
to make sure all customers are invoiced professionally and on time. Her responsibilities include
overseeing the billing and collections processes.
Why Office Pride is
a Great Franchise
for Veterans
Office Pride offers VetFran discount
fer. Leadership, the ability to work well with a team
and self-discipline are traits embedded in our nation’s veterans, and they also happen to be highly
sought skills in any good franchise.
Office Pride is a participant in the International
Franchise Association’s VetFran program, which
means we offer a 10% discount on our franchise
fee to those who have served in our nation’s
armed forces. This discount opens up opportunities for some veterans who might not otherwise be
able to afford the fees.
We already know veterans in general are highly
trainable, and we will train them in all of our processes and proven methods of success. Our
franchise owners aren’t required to possess any
particular technical skills to get started; just a willingness to work hard and learn.
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And who could be more deserving that the
veteran-owned business (3), demonstrating that
brave men and women who have put their very
veteran franchisees are stronger job creators than
lives on the line for our freedom?
their non-franchised peers in business ownership,
according to the PwC study.
Franchises work
for veterans
Office Pride works on a number of levels and
appeals to people from many diverse backgrounds. It may be especially appealing to veterans who know how important it is to follow a
process in order to complete their mission. In this
case, their mission is success while serving God
and helping others. Veterans also understand
the importance of training, guidance and support.
These are three things Office Pride is prepared to
offer all its franchisees.
Not only are veterans good for our franchise,
but franchise ownership is good for our veterans.
The 2013 Veterans in Franchising report released
by VetFran says, in part:
The average veteran-owned franchise businesses compares very favorably to all veteran
owned businesses, generating over four times
greater with average gross receipts of $2.1 million compared to $445,487 for all veteran-owned
businesses — according to a 2011 study by PricewaterhouseCoopers. Veteran-owned franchises
also employ more workers (12.3) than the average
Many veterans espouse the same values we’re
seeking at Office Pride, and we believe Office
Pride’s philosophy of integrity and respect will be
valued by veterans. Let’s work together to see if
we’re the right match for each other.
FAQs
What does the franchise fee cover?
The average franchise fee is $29,900, which
includes a week of classroom training; comprehensive educational materials for sales, personnel
management and operations; branded equipment and supplies; marketing materials; business
coaching and local support.
How long does it take to get started?
Typically, it takes 90 days to start an Office Pride
franchise.
Do you offer a discount for veterans?
Yes. We are a participant in the IFA’s VetFran
program, and we offer a 10% discount on our franchise fee to those who have served in our nation’s
armed forces.
How much is the royalty fee?
The standard royalty fee is 9% of all revenue sales
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others.
How will I find employees?
Office Pride franchisees find a lot of workers
through their church, through newspaper and
Craigslist ads. More importantly than finding the
labor is finding the right labor. Our ideal worker
already has a full-time job and is looking for a way
to supplement their income.
Do I have to be a Christian?
No. While most of our franchisees are Christians,
some are not. We don’t specify any particular
religious background. We only require that every
franchisee embrace our core values that include
treating everyone with respect, operating a business based on the teachings of the Bible and an
uncompromised commitment to honesty, integrity
and hard work.
Next Steps
collected, paid on a weekly basis, plus a 1% fee
for the National Marketing Fund that goes toward
our national marketing efforts.
Do I have to do the cleaning myself?
Joining the Office Pride Family
If you’ve done your research, you know what
Office Pride is all about. We are a nationwide
faith-based commercial cleaning franchise that
Our business model trains you to train others to do
has been around since 1992. We are looking for
the cleaning. Many franchisees will tell you they
ethical, hard-working people who share our values
still do some cleaning themselves — when work-
and our belief that business should be conducted
ers call in sick or quit on short notice, for instance
based on Biblical teachings.
— but the bulk of the work can easily be done by
We have a higher-than-average retention rate
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for our labor force because we treat everyone with
the same respect, whether they are a part-time
worker cleaning buildings on the weekends, a
franchisee who just paid his $29,900 franchise fee
to join our company or a customer who pays us
tens of thousands of dollars a year to clean their
work space.
If you want to own your own business with a
guarantee that it can be run in a principled manner, and if you want to be part of a company where
it’s not only okay to share your faith, it’s encouraged, then Office Pride may be right for you.
We invite you to fill out an application and download our free franchise report. This will prepare
you to start a conversation with one of our Area
Representatives about what your future might look
like with Office Pride. We’ll reach out to you to explore the possibility of a match. We don’t just want
someone with the fee; we want someone who will
truly embrace the values we hold dear, is teachable and capable of succeeding with our business
model.
questions honestly. We want people to help our
company succeed and enjoy personal success in
return, and that can’t happen unless the fit is right
on both sides.
We will only award a franchise to a candidate
who:
• Fits the Office Pride culture
A way of life
Our customers have come to understand we act
• Matches the profile of a successful franchisee
• Would enjoy the day-to-day responsibilities of
the business
with integrity in everything we do, and that means
• Stands a high probability of winning
we need franchisees who believe in the same
Starting the investigation process will not ob-
things we do. Just like our customers can count
ligate you in any way. We all have families and
on us, you can count on us to answer all your
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investments to protect. Let’s work together to determine whether we’re the right fit for each other.
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