Attachment B

2012
Season
Report
Program Photos
Media Articles
Audience Survey
Website Statistics
Artist Roster
Community Partners
Festival Team
JOHN SPICER
JOHN SPICER
JOHN SPICER
July 21, 2012 – Patrick Ball
JOHN SPICER
July 28, 2012 – Na Lei Hulu I Ka Wekiu
May 12, 2012 – Asian American Orchestra
“I love coming downtown for these events with my 5 month
old son… the fact it’s free is great.”
TOM Ehrlich
“This series is a wonderful and important contribution to our
community and San Francisco.”
October 09, 2012 – Lines & Lyrics: Cave Canem Edition
“Best arts presenters in San Francisco!
Thank you!”
Mike Leo
“This venue is excellent in forwarding
creativity as well as humanity and
growth.”
David Wong
David Wong
Sept 23, 2012 – The Eddie Palmieri Latin Jazz Band
JOHN SPICER
Julne 02, 2012 – The Congress
July 08, 2012 – Rumbaché
June 29, 2012 – Circus Bella
June 29, 2012 – Circus Bella
2 012 S e a s o n R e p o r t
2
encompasses over 100 artistic, cultural and
community programs between May and
October in Yerba Buena Gardens. All programs
in Yerba Buena Gardens are FREE to the public
and include music, theater, dance, spoken
word, and family and children’s programming.
“Yerba Buena Gardens Festival is an
exceptional venue for artists of all
persuasions!! It is as important and creative
as any gallery or museum in the city and
watching the crowds of people enjoying
open access to creative energy is a SF
tradition that is fading away… except for the
beautiful work by the folks at Yerba Buena
Gardens!! Keep up the excellent spark!!”
2 012 S e a s o n R e p o r t
3
“The Festival is essential to providing
cultural activities to displaced
residents in San Francisco.”
“Really appreciate the wide diversity of performers YBG
Festival has; the AXIS dance group is one that many people
would not otherwise be aware of or be able to see perform.”
“Keep up the great work – giving the gift of music to our community! It is so wonderful that these shows are accessible to all.
The crowds are always so diverse and I really appreciate that!”
“Great location. Appreciate the free
admission. Do not often get to see Na
Lei Hulu I Ka Wekiu so this is a treat!”
2 012 S e a s o n R e p o r t
4
“…a perfect day in San Francisco, the Omar Sosa event was
amazing. THANK YOU for putting on these events!!!”
2 012 S e a s o n R e p o r t
5
“Circus Bella was so great, better than I even hoped.”
2 012 S e a s o n R e p o r t
6
Through a study funded by the Hewlett
Foundation, Yerba Buena Gardens Festival
worked with Wolf Brown & Associates to
collect data on the 2012 season audience.
“I really like the YBGF series, and I try to go
to as many as I can. Thanks very much for
holding them! I’m impressed that they have
such a long run each year.”
19%
Audience Gender & Age
Attendance totals
75+
65-74
Audience Attendance: 97,156
Number of Programs: 104
03%
10%
55-64
41%
male
58%
female
ave age
49.4
ave age
48.2
Participating Artists: 1,132
Off-site Audience Attendance: 6,321
Number of Off-site Programs: 12
Participating Off-site Artists: 51
45-54
28%
20%
Audience Ethnicity
HISPANIC,
Latino, or
Spanish
origin
White, non-Hispanic
52%
Asian
17%
Other or mixed
14%
Black or African American
07%
35-44
15%
Native Hawaiian or
Pacific Island
02%
28-34
19%
02%
18-24
06%
American Indian or
Alaska Native
$
Language
other than english spoken at home
Highest Education Level
Household Income
Spanish
24%
Graduate or professional
38%
> $200k
07%
Chinese
07%
Bachelor’s degree
33%
$150-199k
07%
Tagalog
03%
Associate’s degree
07%
$100-150k
16%
Japanese
02%
Some college
15%
$75-99k
12%
Hindi
01%
High school
04%
$50-74k
18%
Korean
01%
9-12th grade
02%
$35-49k
13%
Other
19%
< 9th grade
01%
$25-34k
08%
$15-24k
07%
$10-14k
04%
< $10k
08%
14%
Earn a portion
of living from
Performing
or creating
ARt
19%
Currently
an artist
35%
Was an
artist
earlier
in life
46%
Not an
artist
11%
consider self
part of a
Disability
Community
2 012 S e a s o n R e p o r t
7
“We were first time visitors to San Francisco, celebrating our
wedding anniversary. It was a major highlight of our trip. We felt
very lucky to have discovered it.”
How many YBG Festival
Programs attended
Last Season
None
47%
1–2
26%
3–5
6–10
> 10
8%
1st time
seeing a live
performance
from 661 responses
16%
07%
04%
YEARS attended
YBG Festival
None
46%
1–2
16%
3–5
23%
6–10
14%
Program rating
77%
21%
reasons For Attending
Learned of event via...
Word-of-mouth
29%
Be part of a community
celebration
42%
Walking by
17%
Season brochure
16%
See a specific artist’s work
42%
Organization’s website
15%
Relax or escape
42%
Email from friend or family
member
11%
Discover something new
29%
Spend quality time with friends
26%
Facebook ad or post
09%
Someone invited you
24%
Event listing online
09%
23%
Ad in newspaper or magazine
08%
Spend quality time with family
members
Other website
07%
Be emotionally moved or
inspired
20%
Email from organization
06%
Learn about other cultures
17%
Postcard or special mailing
04%
11%
Article or review
03%
Expose others to artistic
experience
Radio or tv ad
02%
Learn or celebrate your cultural 09%
heritage
Twitter/Google+/YouTube post
01%
Work or educational purposes
Ad on public transit
01%
03%
multiple responses allowed
01%
00%
00%
RElationships
Day’s other activities
within visitor groups
Visitor group size
Friend
41%
Dining
44%
Spouse
31%
Sightseeing
25%
My children
14%
Visiting museums/
galleries
25%
Shopping
21%
Seeing a movie
11%
Working
09%
Visiting the playground
or carousel
08%
Couple
36%
Other family
09%
3-5 people
33%
Parent
06%
Single
20%
Co-worker
04%
6-9 people
06%
Date
04%
10-19 people
04%
Organized group member
03%
20+ people
01%
Other children
02%
2 012 S e a s o n R e p o r t
8
Raul Panzar
“Just did a pass by through the Festival and I know now why I love
this part of the city so much—chill vibin’ events like this you can only
get in San Francisco.”
Pre-performance
research
Explored the organization’s
website
extremely important
57%
25%
22%
Talked with people familiar
with the program, organization,
or artistic discipline
Looked at the artist’s website
09%
Read a preview (i.e., an
article about the upcoming
performance)
09%
very important
21%
Watched a video preview online
06%
13%
not important
not a factor
05%
04%
Read online comments from
friends, family members, or
audiences
06%
somewhat important
Looked at other online sources
04%
Website Statistics, Feb–Oct 2012
Sept 02, 2012 – Liquits
Raul Panzar
Free admission
Sept 13, 2012 – Kugelplex audience
Raul Panzar
importance oF
John Spicer
Oct 11, 2012 – Emeryville Taiko
Total Visits
67,623
New Visits
49,545
Unique Pageviews
Pages/Visit
183,131
3.57
Time on Site
00:02:10
Bounce Rate
41.40%
Direct Traffic
18.26%
Traffic From Referring Sites
46.62%
Traffic From Search
Engines
30.92%
Top Referring Sites:
google.com
yerbabuenagardens.com
facebook.com
events.sfgate.com
bayareakidfun.com
sanfrancisco.travel
sf.funcheap.com
yahoo
bing
moscone.com
Sept 23, 2012 – Prescott Circus Theatre
Oct 28, 2012 – Palm reader Madam Z
2 012 S e a s o n R e p o r t
9
partial list
Arturo Riera
July 14, 2012 – AXIS Dance Company
Sept 23, 2012
Red Panda Acrobats
Raul Panzar
May 10, 2012 – Mazacote
Sept 23, 2012 – Cascada de Flores
Aug 02, 2012 – Bang Data with Non-Stop Bhangra
Sept 25, 2012 – TODCO Poets
Steve Cho
July 12, 2012 – Latin Jazz Youth Ensemble
John Spicer
Raul Panzar
AfroSolo Festival
American Indian Contemporary Arts
Arab Community & Cultural Center of SF
Artists Guild of San Francisco
Children’s Creativity Museum
Consulate General of Japan
Consulate General of Mexico
Consulate General of Spain
Consulate General of Sweden
Embassy of Venezuela
Contemporary Jewish Museum
Filipino-American Arts Exposition
Israel Center of San Francisco
KulArts
Latino Entertainment Partners
Litquake
Merola Opera Program
MoAD
Red Poppy Art House
SalsaCrazy
SFJAZZ
SFMOMA
Taiwanese American Cultural Festival
Tenants & Owners Development Corp.
Union Square Live
YBCA
David Wong
JOHN SPICER
2012 Community Partners
June 07, 2012 – Ricardo Lemvo & Makina Loca
2 012 S e a s o n R e p o r t
10
John Spicer
Linda Lucero
July 08, 2012 – La Sardina de Naiguatá
John Spicer
June 22, 2012 – Venezuelan Music Project
Raul Panzar
Aug 04, 2012 – Kash Killion
Aug 18, 2012 – Mads Tolling Quartet
2012 Season Artists
partial list
Omar Sosa Afreecanos Quartet
Mazacote
Anthony Brown & The Asian Amer. Orch.
Nat’l Taiwan Univ. of Arts Dance Ensemble
The Carpetbag Brigade
El Teatro Taller de Colombia
Dana Kletter
Mira Rosenthal
Ryan Teitman
Xochiquetzal Candelaria
Brittany Perham
Tango No. 9
St. John Coltrane Ministers of Sound
The Stairwell Sisters
Pi Clowns
The Congress
Quinn DeVeaux & The Blue Beat Review
Ricardo Lemvo & Makina Loca
The Unique Derique
Caterpillar Puppets
Josephine Andersson
Nigar Dadascheva
Chelle! & Friends
The Red Panda Acrobats
Jesus Cortes
John-Carlos Perea Jazz Quintet
Desirae Harp
Medicine Warriors
All Nation Singers
L. Frank Manriquez
Su-Nu-Nu Shinal Pomo Dancers
Marcus Shelby Hot 7
Venezuelan Music Project
Josh Jones Latin Jazz Ensemble
Dean Rader
Rachel Richardson
David Roderick
Rebecca Black
Twilight Greenaway
Carolyna Picknick
Dalia Marina
Zamanna
Circus Bella
Crosscut
Merola Opera Program Class of 2012
Rumbaché
La Sardina de Naiguatá
Gaucho
Latin Jazz Youth Ensemble
AXIS Dance Company
The Cuban Cowboys
Patrick Ball
Shotgun Wedding Quintet
Nā Lei Hulu I Ka Wēkiu
Darren Johnston Ensemble
Melissa Stein
Matthew Siegel
Jacqueline Berger
Chana Bloch
Kugelplex
John Santos
Bang Data
Kash Killion & The Killion Trillions
Destiny Muhammad
Akira Tana & The Secret Agent Men
Cumbia Tokeson
Miriam Bird Greenberg
Greg Wrenn
Susan Terris
Christian Gullette
Jonathan Hirsch
Lara Cushing
Blind Willies
Mads Tolling Quartet
San Francisco Mime Troupe
Play & Movil Project
Liquits
Nice Guy Trio
Jesús Díaz y Su QBA
Marcus Shelby Jazz Orchestra
Cascada de Flores
The Eddie Palmieri Latin Jazz Band
TODCO Poets
Drea Brown
George Higgins
Chiyuma Elliot
Myron Michael
Richard Howell
Emeryville Taiko
Jesús Díaz Latin Jazz Quintet*
Mazacote*
Avance*
Latin Jazz Youth Ensemble*
*indicates artist performance at
Union Square Live
2 012 S e a s o n R e p o r t
11
The Yerba Buena Gardens Festival Team
Staff
Linda L. Lucero, Executive/Artistic Director
Steve Cho, Production Director
Alice Lin, Communications Manager
Marcelo Avilés, Program/Production Coordinator
Raul Panzar, Administrative & Social Media Assistant
Consultant Team
Marshall Lamm Promotions, Public Relations
Ray Moisa & Associates, Development
Rapt Productions, Video Documentation
Crosby & Kaneda, CPA
Barbara Lubinski, Bookkeeping
APG, Sound Engineering
John Spicer, Photography (pro-bono)
David Wong, IT Services
In-Kind & Pro-Bono Contributors
MJM Management Group
John Spicer
Millennium Partners
Latino Entertainment Partners
Copy Central
Manatt, Phelps, & Phillips
David Wong
MoAD
Contemporary Jewish Museum
Children’s Creativity Museum
Funders
Board of Directors
Arturo Riera (president)
Mary McCue (treasurer), MJM Management Group
William Carney, Landscript Associates
Chi-Hsin Shao, CHS Consulting
Elaine Elinson, Consultant/Editorial & Communications
Sean Jeffries, Millennium Partners
Al Levitt, Manatt, Phelps & Phillips LLC
Helen Sause, San Francisco Redevelopment Agency, retired
Geol Weirs, Arts Consultant
Juan Rivera, Marketing Consultant
Aaron Grizzel, UBS Manufacturing Corp, co-founder
David Rosenberg, Rhapsody International Inc.
Arts Advisory Committee
Renee Baldocchi, de Young Museum
Carole Deutch, Film & Events Producer
Nancy Deutsch, TODCO Poets
Kate Dumbleton, Chicago Jazz Ensemble
Zakiya Harris, Grind 4 the Green
Greg Landau, Music Producer/Educator
Chelis Lopez, KPOO-FM
Bill Martinez, Attorney, Producer
Alleluia Panis, KulArts
Shannon Preto, Dance Theater Shannon
Cynthia Taylor, Educator, Vocalist, Oakland Museum
Roberto Gutiérrez Varea, USF Perf. Arts & Social Justice Dept.
Audrey Yamamoto, Children’s Creativity Museum
Business Sponsors
Media Sponsors
Quotes used throughout this report are from the results of this season’s anonymous audience survey.