cellence - KVEWTV.com
Transcription
cellence - KVEWTV.com
Sales staff of KVEW TV Kevin Uretsky and Julie Stevens Whether it’s TV, Twitter, or Facebook, KVEW TV connects with the viewing audience By Claudia Newcorn I n today’s fragmented world of news and TV, many regional media vehicles are fading away. But not locally owned and operated KVEW TV, which for 39 years has been serving the Tri-Cities region with local news coverage supported by award-winning ABC programming. They’re not only surviving – they’re thriving. Connecting with the Local Audience Effectively targeting the local audience is a challenge that KVEW TV has mastered through a creative combination of TV advertising spots, specialty programming, and the Web. “We are here to provide creative solutions to clients’ marketing challenges thru KVEW TV, KVEWTV.com or My Network TV,” explains General Manager Brian Paul. “We will customize a plan for them to get the best results.” KVEW TV along with My Network TV serves Tri-Cities,Walla Walla, and surrounding areas in Oregon, providing ABC network programming. KVEW TV combines award winning ABC programs, Good Morning America, Oprah Winfrey, ABC World News, plus smash hits Dancing With The Stars, Grey’s Anatomy, and Desperate Housewives with our unique regional programs, produced locally, Good Morning Northwest, Northwest Journeys, and School Scene, to produce strong TV ratings. “We have the only local news at 6:30 p.m. with Julie Stevens and Kevin Uretsky,” Paul says. “Our purpose is to provide our viewing area with an unequaled source of news, Scott Armstrong is the Senior Producer and he has been with the station for 25 years entertainment and information, and enhance the quality of life in our community.” Roots Go Way Back Known collectively as the Morgan Murphy stations, the business is locally owned by Elizabeth Murphy Burns who has run the company for the past 39 years; her son, Brian Burns, was named COO in July of 2009. KVEW TV first began broadcasting in October 1970 . In addition to KVEW, the Murphy family owns KXLY TV in Spokane and KAPP TV in Yakima. The combined resources of these three stations help provide unique television service to Eastern Washington. The Murphy family also has a long history of newspaper publishing in the Wisconsin/ Minnesota region. Elizabeth and John are the grandchildren of John T. Murphy, who founded the Superior Telegram in 1890. Their father, Morgan Murphy, developed the newspaper publishing business and their Morgan Murphy stations. Meeting the Challenge Paul is proud of how their 40-person team has risen to meet the challenge of the changing face of news, and has successfully responded to the evolving needs of their viewers. “We currently have a Good Morning Northwest Facebook page and KVEW news has its own Twitter updates posted on news stories. We also do e-mail updates on school closures and breaking weather news. Our website, KVEWTV.com, has a continuous breaking news box called “New Now Next” and it constantly updates local, regional, T h e P r e m i e r B u s i n e ss Magazine of the Colum bia Basin Neil Bennett has been the Chief Engineer at KVEW for 31 years national and world news.” He credits the stations’ ongoing success to the John Wilkerson has been expertise of their the Production Manager award winning for the last 15 years production staff, which has won five national awards in the last two years, and the sales staffs’ extensive Tri-Cities market experience. “Our other strengths include our exceptional ability to develop innovative solutions beyond the traditional 30-second spot, and our in-depth understanding of our local markets. All this makes us stand out above all other TV stations.” For more info KVEW TV 42 My Network TV 42.2 601 N Edison St Kennewick, WA 99336 509-735-8369 www.kvewtv.com vIE W POINT 21
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