business - Green Mountain Access

MARCH 2016 • VOLUME 6 • ISSUE 1
// Business Connections //
connections
BUSINESS
Hatchet Tap
and Table
From food to phones, it’s all about buying local
Spotlight on Hatchet Tap and Table 3 // Case Study on Junction Auto Center 4
6 Reasons to Have Us Manage Your Wi-Fi 5 // Optimize Your Website for Mobile Devices 6
www.wcvt.com
WCVT in the Community 7
MARCH 2016
1
BUSINESS
OFFICE LOCATIONS:
Waitsfield Business Office
3898 Main Street, Waitsfield
Hinesburg Branch Office
14 Thornbush Rd, Hinesburg
BUSINESS HOURS:
Monday - Friday, 8:00 a.m. - 5:00 p.m.
BUSINESS TEAM:
Kris Merchant, Sales Manager
802-496-8554, [email protected]
Alan Jones, Advertising Sales Manager
802-496-8328, [email protected]
Don Niznik, Directory Sales
802-496-8362, [email protected]
Business Connections is a publication of
Waitsfield and Champlain Valley Telecom.
No part of this publication may be reproduced, stored in a retrieval system, or
transmitted in any form, electronic,
photocopying, recording, mechanical,
or otherwise without the prior written
permission of Waitsfield and Champlain
Valley Telecom. All rights are reserved.
Editorial and Circulation Contact:
Kurt Gruendling, Vice President of
Marketing and Business Development,
Waitsfield and Champlain Valley Telecom,
PO Box 9, Waitsfield, VT 05673,
802-496-8305, [email protected].
All brand names and product names
used in this publication are trade names,
service marks, trademarks, or registered
trademarks of their respective owners.
Additional issues are available on a
limited basis while supplies last. Please
contact Kurt Gruendling.
connections
What can Waitsfield and Champlain Valley Telecom
(WCVT) bring to the table? We can bring a lot — a broad range of
communications technology, business solutions customized to meet your specific
needs, and responsive local service from people who know this community well.
Speaking of bringing things to the table, this issue of Business Connections serves up
a Business Spotlight on Hatchet Tap and Table on page 3. Located in downtown
Richmond, the restaurant offers unique home-cooked meals along with 24 tap lines
of beer. We’re pleased that owner/operator Gabriel Firman chose phone and Internet
services from the WCVT menu.
On page 4, we share a case study on Junction Auto Center, a long-time WCVT
customer. When this business needed a new phone system, we sat down at the
table and discussed what the best upgrade strategy would be, finally deciding
on our Hosted IP Phone Service.
Also in this issue, you’ll find 6 Reasons to Have Us Manage Your Wi-Fi on page
5 and tips on how to Optimize Your Website for Mobile Devices on page 6. Then
be sure to check out WCVT in the Community on page 7 for a review of our
2015 activities.
Your WCVT team is ready to pull up a few chairs and bring our experience to
the table for you. Contact us to get the conversation started.
Sincerely,
Copyright© 2016 by Waitsfield and
Champlain Valley Telecom and
Cornerstone Publishing Group, Inc.
Postmaster send changes to:
Kurt Gruendling
Waitsfield and Champlain Valley Telecom
PO Box 9
Waitsfield, VT 05673
PRINTED ON RECYCLED PAPER
2 MARCH 2016
Gregg Haskin
President & CEO
Waitsfield and Champlain Valley Telecom
// Business Connections //
BUSINESS SPOTLIGHT
Hatchet
Tap and Table
From food to phones, it’s
all about buying local
Hatchet Tap and Table opened in July 2015, taking over the historic downtown Richmond
building formally occupied by Bridge Street Café. More than 100 years old, the brick building
underwent extensive renovation and redesign under the watchful eye of owner/operator Gabriel
Firman, whose background includes the restaurant business and construction management.
“My first job as a teen was as a busboy in Evanston, a small
town that borders Chicago to the north, where I grew up, and
I held a variety of jobs at restaurants until my mid-twenties.
Then I switched to construction. I started out as a carpenter
and worked my way up into management,” explains Firman.
How did Hatchet Tap and Table get its name? He answers, “Well,
it was a bit like naming a child. We had a bunch of names under
consideration during the design phase, which took about a year,
and we finally decided that Hatchet Tap and Table just seemed
to fit the place.”
Enjoying a Taste of Vermont
The restaurant’s menu features popular home-cooked meals
with unique twists, and is a showcase for sustainable and
responsibly produced meats, cheeses, and vegetables sourced
from local farms. Menu items include Beet Salad with local
greens, Vegan Shephard’s Pie, the Hatchet Burger, and Fish ‘n
Chips with day boat hake.
To complement your meal, Hatchet Tap and Table offers 24
tap lines of beer, wine, and hard cider along with a small
eclectic collection of bottled beer. The beer list reflects the
restaurant’s support of the smaller, craft producers from
Vermont and elsewhere.
A Face Behind the Business
Firman notes, “My commitment to buying local goes beyond our
food and beer suppliers. It also extends to our selection of a communications provider. Waitsfield and Champlain Valley Telecom
has been my residential provider since I moved to Richmond 14
years ago, and they were the clear choice when I needed to get
reliable phone and Internet services for Hatchet Tap and Table.”
He adds, “I always prefer to go with a local company versus a
large, national one. The quality of customer service you get from
a local business is head and shoulders above those big, faceless
entities. I can call Kris Merchant, the Sales Manager, whenever I
have an issue or need something, and he’ll take care of it quickly.
With Waitsfield and Champlain Valley Telecom, there’s a face
behind the business.”
If your business is looking for a place to hold a meeting, Firman
has a suggestion: “We have a family table that seats up to 22
people, and it’s great for business meetings as well as family
gatherings. Just call Hatchet Tap and Table for a reservation.”
“
My commitment to buying local goes beyond
our food and beer suppliers. It also extends to
our selection of a communications provider.”
— GABRIEL FIRMAN, OWNER/OPERATOR, HATCHET TAP AND TABLE
MARCH 2016
3
Junction
Auto Center
Gets an Upgrade with
WCVT Fiber Optics and
Hosted IP Phone Service
About Junction Auto
The Solution
Want to Learn More?
Junction Auto Center is located in
New Haven and has been specializing
in the repair and maintenance of Subaru
vehicles for more than 30 years. Customers
get “big shop” service for a “little shop”
price, right here in Vermont. Junction
Auto Center has a dedicated team of
mechanics to help customers maintain
their vehicles, and the business is focused
on providing superior service to every
customer, every time they visit. Along
with Subaru sales and service, Junction
Auto Center also offers flatbed towing,
quality body work, flywheel resurfacing,
domestic vehicle work, and more.
Junction Auto Center worked directly
with WCVT Sales Manager, Kris Merchant, to design a system that could
satisfy their requests. WCVT was able to
expand our fiber optic network to serve
Junction Auto Center, providing them
the higher Internet speeds they needed
to run their business. Additionally,
Junction Auto Center replaced its aging
phone system with our Hosted IP Phone
Service with very little upfront investment.
Besides being cost effective, the new phone
system provides Junction Auto Center with
these features and benefits:
If you are a WCVT business customer and
want to learn more about how our Hosted
IP Phone Service can help your business,
please contact Kris Merchant directly. He
will gladly visit your business, discuss
your current and future telecommunications needs, and explain the role a hosted
solution from WCVT can play.
The Challenge
As a long-time customer of WCVT, Junction
Auto Center wanted to replace an aging,
hardware-based phone system that had
limited functionality. They were looking
for a solution that would meet their current
and future needs, but it also had to be competitively priced. Junction Auto Center was
very committed to doing business locally
and wanted to continue the great working
relationship with WCVT — if we could
meet their growing requirements.
4 MARCH 2016
Call Kris Merchant
at 802-496-8554
or send an email to
[email protected].
• A secure and reliable solution
that automatically handles calls and
messages during power outages
• Increased flexibility to easily grow
as needed
• Easy self-management through an
intuitive web portal
• Mobility options for remote workers
• Maintenance provided by WCVT,
meaning no surprise maintenance,
upgrade, or replacement costs
Junction Auto Center Building
New Haven, Vermont
802-453-5552
www.junctionautocenter.com
// Business Connections //
6 Reasons to Have Us
Manage Your Wi-Fi
W
ith so many wireless devices used by employees
and visitors, it’s virtually a given that your business
needs to have a Wi-Fi network. So the real question
becomes this: Should you handle Wi-Fi as a do-it-yourself project
or should you choose Managed Business Class Wi-Fi from Green
Mountain Access?
We offer these reasons to choose our Managed Business-Class Wi-Fi:
Specifically designed for a business environment. Green
1.
Mountain Access uses commercial-grade access points, which provide stronger and more secure signals than the
consumer-grade variety. In addition, the access points in a
managed system are linked, ensuring that you always have
the best possible connection.
We maintain and enhance the service for you, so there are no surprise maintenance, upgrade, or replacement costs. Plus, you have the option
to lease or buy the Wi-Fi equipment.
Offers low, predictable costs.
2.
Eliminates the hassles of trying to do your own
3.
installation, maintenance, and troubleshooting. As
a business owner or manager, you have enough on your plate. Your time is much better spent focusing on your core
business activities rather than trying to be your own “tech
support” whenever someone has a Wi-Fi issue. When
you choose Managed Business-Class Wi-Fi, you get 24x7 Technical Support from a local company you know
and trust.
Easily accommodates your growing needs. The flexible 4.
infrastructure can grow as your business grows. Need
additional coverage? No problem! We can easily add
additional access points for a low monthly fee. We can
also add a guest network to keep your business and customer traffic separate and highly secure.
via our cloud-based ZoneDirector. The ZoneDirector provides simplified configuration, ongoing control,
and automatic coordination of our Ruckus ZoneFlex
multimedia access points. The Ruckus ZoneFlex system marries the best of the centralized controller model
with state-of-the-art advances in radio frequency (RF) engineering such as beam steering, RF management,
and interference avoidance delivered via “Smart Wi-Fi” antenna technology.
security, knowing that your wireless connection is
professionally installed with all appropriate security
measures in place.
Features cloud-based management. We manage everything 5.
Gives you peace of mind. You won’t have to worry about 6.
To find out how Managed Business-Class Wi-Fi
could work in your business and arrange a free
on-site assessment, contact:
Kris Merchant
Sales Manager
802-496-8554
[email protected]
MARCH 2016
5
Optimize
Your Website
for Mobile
Devices
USA EUR ASIA
A mobile-friendly website
helps you connect with
customers and increase sales
TOP 3 FEATURES OF A
MOBILE-FRIENDLY WEBSITE
What do customers want when they visit a
website on a mobile device? According to
Google Developers, it’s primarily the following:
1. Fast loading. Customers want to
be on a website in 5 seconds or less.
2. Ease of use. Customers prefer
large buttons, easy search, clear
and readable text, and limited
scrolling and pinching.
3. Quick access to business
information. Within just a few
taps, customers want to find
directions, contact numbers,
product information, and purchase
instructions.
To see how your website looks on a
smartphone, visit www.google.com/
webmasters/tools/mobile-friendly/.
Simply fill in your URL and this tool will
show you what your customers see on
the screen. It will also give feedback on
any issues that are getting in the way of
being a mobile-friendly website such as
the size of text and width of content.
6 MARCH 2016
S
tarting April 21, 2015, Google
Search expanded its use of
mobile-friendliness as a ranking
signal in order to provide users with
relevant, high-quality search results
optimized for their mobile devices. This
change recognizes the importance of
how websites look and function on these
devices, since so many users now conduct online activities on a smartphone
or tablet rather than on a laptop or PC.
A mobile-friendly website can be
viewed easily on smaller screens
and also displays important company
information without complicated navigation. (See the sidebar for more details.)
It’s important for your business to have a
mobile-friendly website, since it can pay
off in three ways:
•Y
our search ranking can improve.
• Users are more likely to be active
when visiting your website.
• Users are more likely to return to
your website in the future
If your website performs well on a
smartphone or tablet, your business can
reap your share of the rewards of mobile
search which include product and price
research, phone calls, store visits, and
purchases.
One of the top considerations when
building a mobile-friendly website is
making sure it’s easy for customers to
use. Figure out what your customers’
most common tasks are, and support
these tasks well. Also, consider working with responsive web design (RWD),
which means the page uses the same URL
and the same code whether the user is
on a desktop computer, tablet, or mobile
phone — only the display adjusts or
“responds” according to the screen size.
For guidance on creating
a mobile-friendly website,
consult with your developer
or visit https://developers.
google.com/webmasters/
mobile-sites/.
// Business Connections //
WCVT in the Community
Being a local business means that our customers are also our neighbors and friends. Waitsfield
and Champlain Valley Telecom feels strongly that community involvement isn’t just a nice thing
to do; it’s the right thing to do. Here are some highlights of some past and upcoming activities.
A Look Back at How WCVT Gave Back in 2015
Giving back to the communities we serve has always been an important part of who
we are at Waitsfield and Champlain Valley Telecom. We’d like to share some pictures
of our community service involvement and charitable donations from last year.
• Three Day Stampede in Bristol
• Bristol 4th of July Parade
• Bristol’s Movies in the Park
• Children’s Bristol Halloween Party
• Cancer Survivor Wellness Programs
• Eunice B. Farr Incentive Award
Scholarships
• Fill a Backpack Program
• Giving Tree
• Hunter Safety Courses
• Local Schools, Chambers,
Civic Organizations
• Mad River Path Association
•
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Mad River Valley Community
Easter Egg Hunt
Mad River Valley Little League
Our Community Cares Camp
Red Cross Blood Drives
Relay for Life
Richmond Area Little League
Vermont Festival of the Arts
Vermont Food Bank and 14 Food Shelves in Service Area
Vermont Special Olympics
Vermont Youth Conservation
Corps … and many MORE!
Mad River Valley Easter
Egg Hunt on March 19
Mark your calendars for Saturday, March 19.
Regardless of weather, it’s the day of the annual
Mad River Valley Easter Egg Hunt. This free event
begins at 10:00 a.m. at the WCVT business office
on Route 100 and is open to children of all ages.
For details, contact Lorraine Keener at
[email protected] or 802-496-3391.
Eric Haskin Awarded Lifetime
Achievement Award
A big shout out to our very own Eric Haskin (V.P.
Network) for winning a Lifetime Achievement
Award. The award was presented by Lt. Governor
Phil Scott and honors Eric for his continuous
dedication to his community in the areas of public
service and safety. Congratulations, Eric! Your
WCVT family is proud of you.
WCVT provides each employee with sixteen hours of community service time yearly to be used on local community service projects.
If your organization has a project in the making and is looking for help, contact Alan Jones at 496-8328 or [email protected] to
discuss the possibility of WCVT participation.
MARCH 2016
7
ISN’T
ALWAYS
Ask Goliath. Or the Titanic. Or the Roman Empire.
Sometimes bigger isnʼt always better. When youʼre the biggest, itʼs hard to keep an eye
on the little things. Thatʼs true for companies, too–when youʼre a big, national company,
itʼs easy to forget about the people in the communities you serve.
Sometimes, smaller is better. Waitsfield and Champlain Valley Telecom is directly involved with
the community–from volunteering, supporting local events, serving our neighbors, and great
customer service from people you know. All that, and we still provide the world-class technology
you expect from the big guys. WCVT has been committed to the people of Vermont since 1904.
Give us a call or stop by today to start the conversation.
800.496.3391
www.wcvt.com