Workshop conclusions

Transcription

ERASMUS+ Programme 2015 – KA2 AdultEducationProject nº: 2015-1-ES01-KA204-015937
Documentname: WorkshopSummary
Partner: DAFNI KEK
Author: VASILIKI TSEKOURA
Employment and Womenonthe 21st century in Europe: FromHouseholdeconomyto SME
economy(Small and Medium enterprises) – MUPYME Project
WORKSHOP: BRINGING THE BUSINESS WORLD TO THE HOUSEHOLD
ENTREPRENEURS – HOUSEWIVES
(GREECE)
Date:
Place:
Time:
Nº attendees:
8 JUNE 2016
PATRAS , DAFNI KEK & LPFA INSTITUTION
19.00 - 21.00
23
Authors: Vasiliki Tsekoura / Angeliki Giannakopoulou
Thisproject has beenfundedwithsupportfromtheEuropeanCommission. Thispublicationreflectstheviewsonly of theauthor, and
theCommissioncannot be heldresponsible for any use whichmay be made of theinformationcontainedtherein.
Partner: DAFNI KEK
SUMMARY
In a very positive atmosphere, and the necessary response from a “target groups’’” aspect, we
held “BRINGING THE BUSINESS WORLD TO THE HOUSEHOLD” workshop.
A greeting was addressed by the Deputy Head of Entrepreneurship (Western Greece Region)
who communicated the support of the region in the development of SMEs through its strategic
planning and taking actions in order to connect the lot to a model of development, research,
state and active citizens.
Andreas Papadopoulos, Phd (candidate) in Economics and Business Administration and Educator
himself, presented the statistics of female employment in Europe and prejudices or stereotypes
that women themselves pose as obstacles to start entrepreneurial plans, including: the lack of
ICT skills, dealing with family or administrative ignorance.
In response to all of the above, Mrs. Tsekoura presented the “MUPYME” project, named the
context (countries and partnership) and the main objectives and forth coming results and
outcomes. Emphasis was given to the active role and contribution of the target group as cocreators of the upcoming Training Scheme. Their feedback is very important to develop a tailor
made training opportunity which seeks to satisfy the continuing training and learning of potential
Entrepreneurs and also announces its purposes as Motivation tool for the transformation of the
housewives into SMEs pioneers.
After the presentations referred, personal routes and decisions of Business women were on
board. Two of the business women participated in the research. Mrs Marianna Xyga & Mrs
Rodoula Gole shared their personal experience and the daily challenges but also the positive
reflections on starting up, either by their physical presence or through video-interviews in their
workplace.
In their words: "It makes you strong the same time you feel you collapse because of physical
strain" (Marianna)
"You learn to understand the needs of the clients, you communicate with them and try to make
them happy, and this is a great satisfaction despites the financial or other deficits, f.e. time,
personnel, etc" (Marianna)
Partner: DAFNI KEK
The
audience
consisted
of
women
of
the
target
group
(housewives),
businesswomen/businnessmen, and educators that showed great interest on being informed
and participating actively in the planned activities of the program.
Of great interest were the discussions among the participants, especially concerning their role –
and the mere consideration of the term 'housewife' as appropriate or rather anachronistic,
defining properties that characterize the woman at home or as a role that ought to be shared
between the couple during cohabiting. The impressions around the selected entrepreneurs
(mentoring case studies-video material), where really eye-catching, considering their
contributions, via their approach, to create a positive atmosphere and creative/elaborative
energy.
The Business women who were present, emphatically highlighted important aspects of the
decision to start the business, such as:
-The importance of experience on the environment and subject of the potential entrepreneurial
plan
-How unemployment, itself, could be transformed into opportunity for evaluating and learning
the use of experience
-How to clarify the essence of "What do I want to do…"
-Defining “What can I provide in a competitive environment that could be considered as
different”
-The importance of customer’s psychology traits
-Provision of customized and customization services
-Understanding the concept of “group of reference”, that is whom I need to learn to listen,
communicate with and collaborate to solidify my product and my work as a whole
-The importance of partnerships
-Networking and openness
-The quality and love of the product/service (subject of entrepreneurship)
-The importance of continuous learning and change, in order to achieve a target
Partner: DAFNI KEK
CONCLUSIONS
If we would like to give a general image of which were the impressions on MUPYME project, on
its first communicative appearance, we would be filled with acclaim. The partnership, by itself,
consisting by important organizations around EU, contributed to the understanding of the
materiality. The presentations of the selected personal journeys of women entrepreneurs was,
according to the participants’ own words, the strong pillar of the workshop, either given in
person or through video footage. If we could or should choose some of the words mentioned, to
continue by, these would be: “I want to! I can do it! I am going to march step by step into
achieving it!”
More in specific. After the stimulating presentations and Business Women Case Studies, the
Research team shared a series of questions related to Business Idea & Decision making (see
annex 2) as follows:
1. Business Decision Making: Motivation factors
Most of the Women answered in priority:






A strong business idea
The communication with the labor market
To be Business woman (role model)
long term unemployment
Funding
Supportive legislation and consulting constantly in various topics related to modern
entrepreneurship
2. Building a Business Idea: what should be the characteristics of a brilliant business idea (in
your opinion)






to share the idea in common with other (partnership)
to be well prepared (experience in life or training)
to have a stock of rewards from our environment "do it... you are good in it , etc…"
to be informed on what are the stakeholders of the business subject
to be sure that the idea satisfies an identified need
(other): to know ourselves, to be self confident, to ask experts for planning it as business
subject (from idea to praxis)
Partner: DAFNI KEK
3. Education & Training: Do you consider as necessary the training or education in Business
Administration and related sub-topics. If yes, please select from the following in priority?






Legislation and Business Context
New ICT & Social Media
Continuing Mentoring tailor made
Marketing tips
Communication strategies client related
what means to differentiate within the competition (and how)
4. Exercise Scenario based: Working as Freelancer Partner in Marketing a Brand: The
negotiation tips in sales and Business Planning in order to manage combining effectively both,
Sales marketing and Family management in remote areas
Answers:
"It could be a way to start up an enterprise from the family setting - with less funding as start-up"
"Communication via internet or facebook, to promote via telephone and scheduling meetings
with clients. Good ICT skills and Communication skills (language and numeracy skills, time
management, etc are needed"
"Problem: You add responsibilities without change environment, no possible to communicate with
peers... I am not sure although it is good for beginning."
Evaluation of Seminar
The participants evaluated the Seminar as a whole of high satisfaction (Grade 5) .
They identified as strong element the Videos where Business Women were describing their own
routes in the context of their business. It was a light in their eyes, talking for their personal
decision despite the difficulties. And this was the reason who expressed the question: "How
often is possible to participate in such kind of seminars? I am interested to remain in contact and I
will inform my friends" (annex 3: the survey results)
Partner: DAFNI KEK
ANNEXES
Annex 1: Seminar Agenda
(GREECE)
AGENDA
Date:
Place:
Time:
19.00- 19.15
19.15- 19.25
19.30-19.40
19.40 -19.50
19.50 - 20.00
8th JUNE 2016
DAFNI ΚΕΚ & LPFA PLACE, PATRAS (Κορίνθου
337 & Μιαούλη)
19.00 - 20.30
Welcome and Registration
The dynamic of Networking in SME by
Representative of Western Greece Regional
Authority (on behalf of Mr. Angelopoulos
Giorgos, Deputy of Region for Development,
SME and Strategic Planning
(The message been read by Mr.
Giannakopoulos, DAFNI KEK Managing
Director).
General Overview of the project MUPYME:
The context, the aims and the desired
outcomes
Vassiliki Tsekoura, Training Director DAFNI
KEK - MUPYME coordinator in Greece
Woman and Labor Market: A European
Dimension & Statistics. What are the
representations the women set as obstacles to
start-up
Andreas Papadopoulos Mathematician Economist c. PhD )
Educator in Subject: Economy &
Administration of 'PROSIMO' Institution
My personal experience & Decision as
business woman
Α) Fashion Design & Branding - from
Unemployment to Talent valorization and
Partner: DAFNI KEK
20.00- 20.10
20.10 - 20.20
20.20 -
vision making (Difficulties and Challenges)
Anastasia (Sia) Kardara "Pastel boutique"
(video viewing add.)
Β) Family mentoring to start-up undertaking:
The supportive role of family, the
communication with family members and the
Communication with the client - woman Sales
of Clothes “Aqua Verde” Mrs Rodoula Gole
(video - ppt)
The housewife and her potential as
pedagogue (special education):
The personal experience get transformed to
know how and responsibility
Mrs Ioanna Aggelopoulou, Research
Informant
Evaluation Survey & Discussion in topics
(preselected questions in relevant topics)
Moderators by analysts/researchers: Angeliki
Giannakopoulou: Cert. Job & Family
Consultant, ICT & Media Manager for DAFNI
KEK (Mupyme)
Anastasia Gianankopoulou: Minutes keeping
form the group discussions (focus group)
Closing
Partner: DAFNI KEK
Annex 2: Senarios for discussion
First senario
Επιφειρηματική Απόχαση
01
FOR
FOR
Κίνητρα
΢ε ποιο βαθμό θεωρείτε ότι τα παρακάτω μπορούν να σας οδηγήσουν στην
απόφαση έναρξης μιας επιχείρησης
FOR
Βαθμολογία 1 έως 5 (1=καθόλου -> 5=πολύ σημαντικό)
ΚΙΝΗΣΡΑ
1. Η μακροχρόνια κατάσταση ανεργίας ή
υποαπασχόλησης
2. Μια δημιουργική ιδέα στην οποία πιστεύουμε
1 2 3
4 5
Συζήτηση 10 λεπτών
Παρατηρήσεις
3. Σο μοντέλο- ρόλος ΕΠΙΧΕΙΡΗΜΑΣΙΑ΢ ΓΤΝΑΙΚΑ
4.Η Επικοινωνία με τον κόσμο της αγοράς
5.Η εμπειρία από προηγούμενη εργασία
6.Μια χρηματοδοτική ευκαιρία ( δυνατότητα
χρηματοδότησης)
7. Αλλο
Partner: DAFNI KEK
Second senario
ΕκέηΫέβάΰΨεέήϐ ΑκόθΨδά
ΦεϏδέΰα ΕκέηΫέβάΰΨεέήϐγ ΙξϑΨγ
02
Ποιά είναι τα χαρακτηριστικά μίας καλής επιχειρηματικής ιδέας κατά την γνώμη σας ?
FOR
Σζπϐεάδά 10 ίΫκεώΪ
ΒΨδέήϑγ ΥκανϑδΫέγ
1
ΧΨβΨεάβϐδΫέγ
2
3
4 5
1. Να εκφράζει μια ικανότητα μας για την
οποία συχνά οι άλλοι μας επιβραβεύουν για
αυτήν
2. Να έχουμε καταρτιστεί σε ένα αντικείμενο
και να έχουμε άδεια επαγγελματική
3. Να έχουμε διαπιστώσει μια έλλειψη σε
προιόν ή υπηρεσία
4. Να γνωρίζουμε το εξωτερικό περιβάλλον
της επιχείρησης ( συνεργάτες - δίκτυο )
5. Να μοιραζόμαστε την ιδέα με άλλους
(συνεταιριστικά)
6. Άλλο
Partner: DAFNI KEK
Third senario
ΕκέηΫέβάΰΨεέήϐ ΑκόθΨδά
03
FOR
FOR
ΕήκΨϏξΫζδά & ΚΨεϒβεέδά
Πιστεύετε όιτι μία νέα επιχείρηση χρειάζεται μία συγκεκριμένη εκπαίδευση ή
κατάρτιση στο επιχειρείν ;
FOR
ΕήκΨέξΫζεέήϒ ΑΪεέήΫϏΰΫΪΨ
1
1. Επικοινωνία & σχέση με τον πελάτη
(αναγνωρίση αναγκων)
2. Τεχνικές προσαρμογής στις απαιτήσεις του
κάθε πελάτη
2 3
4 5
3. Τι σημαίνει και τι αφορά το επιχειρηματικό
περιβάλλον ( νομοθεσία, φόροι, υποστήριξη,
δικτύωση)
4. Η έννοια της διαφοροποίησης
5. Μόντελα διοίκησης και οργάνωσης
6. Νέες Τεχνολογίες & Κοινωνικά Δίκτυα
(Facebook , Linkedin)
7. Συνεχιζόμενη συμβουλευτική και μέντορινγκ
8. Άλλο
Partner: DAFNI KEK
Fourth senario
ΑΪϒίάιά ΧβλεαμαζίϏΨγ & ΕκέηΫέβάΰΨεέήόεάεΨ
04
FOR
FOR
ΥκόνΫδά ΕβΩΨδϏΨγ- «ΣζΪΫβΩϒεΫγ ΩέΨ Χβαώνάδά ΧβαρόΪεαγ/
.
ΥκάβΫδϏΨγ»
Εργαλεία του που συμβάλλουν στην προετοιμασία σας για την θέση αυτή:
1) Τεχνικές Διαπραγμάτευσης : Η Τέχνη του Επιχειρήματος και η Τεχνική της Αμοιβαίας
FOR
Ικανοποίησης " win -win"
2) Επιχειρηματικό Πλάνο : Σε ποιους απευθύνομαι, ποιοι είναι οι στόχοι μου, πως
φτιάχνω/ αλλάζω στρατηγική επικοινωνίας
Τα «ΣΫΪϒβέα»
ΣηαίέϒδεΫ εάΪ ηβάδέΰόεάεΨ
ελΪ ΫβΩΨίΫϏλΪ ΤΫηΪέήϑγ
ΔέΨκβΨΩΰϒεΫζδάγ &
ΕκέηΫέβάΰΨεέήό ΧίϒΪα λγ
ΫβΩΨίΫϏΨ κβαΫεαέΰΨδϏΨγ,
ΫΪϏδηζδάγ εάγ
ΨζεακΫκαϏνάδϐ δΨγ ήΨέ λγ
αξάΩαύγ ΰέΨγ
ΫκέεζηάΰϑΪάγ
ΕκΨΩΩΫίΰΨεέήϐγ ΑΪϒκεζοάγ
λγ ΑΪΫοϒβεάεαζ
ΣζΪΫβΩϒεά
Είστε Άνεργη για περισσότερο από έναν χρόνο , με υποχρεώσεις
φροντίδας κι άλλων μελών της οικογένειάς σας ( γονείς ή μικρά παιδιά ) .
Ενας βασικός λόγος που δεν μπορείτε να εργαστείτε είναι το υποχρεωτικό
ωράριο εργασίας και η απόσταση από την περιοχή σας ( εκτός κέντρου και
σε αγροτική περιοχή)
Σας προτείνουν να συνεργαστείτε με μια εταιρεία η οποία προωθεί στην
αγορά καλλυντικά και φαρμακευτικά προϊόντα υψηλής ποιότητας σε
ανταγωνιστικές τιμές. Εσείς μπορείτε να εργάζεστε από το σπίτι σας, και να
βρείτε τρόπους προώθησης του προϊόντος στον χρόνο που έχετε στη
διάθεσή σας
Partner: DAFNI KEK
Annex 3: Questionnaire results
(GREECE)
SURVEY
We appreciate your cooperation completing this survey.
The information you provide will be treated confidentially and will be only used to improve our project.
This survey takes about 3 minutes.
RESULTS
Entrepreneurs:
5 Businesswomen
Housewives:
13
Other:
Educators/ social workers/ retired / ex business women / unemployed (5)
Describe briefly your opinion about MUPYME Project:






Very interesting and can realize its aims
Very comprehensive and understandable in its purposes
I am curious and much interested to announce the next seminar in order to participate
It is very important if a housewife could transfer the rich household experience into a
SMEs activity... it needs great willingness and enough courage!
Very good, worthwhile, and needs efforts from both of the sides (organizers and
participants)
It is very good and hope people to make it use in the right way
Please rate your satisfaction from 1 to 5 (where 1 is completely dissatisfied and 5 is totally satisfied) on
the following aspects.
Do you think MUPYME Project is interesting?
1
2
3
Partner: DAFNI KEK
4
5
23
Do you consider that MUPYME Project’s aims are achievable?
1
2
3
4
5
5
18
Do you find interesting the agenda of this workshop?
1
2
3
4
5
23
Overall rating of the workshop:
1
2
3
4
5
23
Do you consider this kind of workshops (entrepreneur/housewives) to beprofitable?
1
2
3
4
5
1
1
21
What do you especially highlight of the workshop?



the exchange of information and life experience
the videos
the real wish to motivate women to DO IT
Partner: DAFNI KEK


All infomation that provided were well presented by experts who sare well prepared to
present us .
more Videos and Case studies of Business women ( as it is : speaking directly, telling their
truth, seeing their faces)
Which areas do you think could be improved?




to provide information about the exist tools for a start up
to advertise it better and in broader environment
I am not so positive if the aims will be fulifilled due to financial constraints and crisis.. So I am not
confident enough to say that this period if someone take the risk of self funding a start up.
we should become additional multipliers of the concept and project idea to our environment.
Do you know women in your environment that may be interested in MUPYME project?
15
Yes
No
Names are provided and telephones of about 15 potential participants
If so you do, and if deemed appropriate, may you provide us their contact details?
as above
If you want to know more about MUPYME Project details and progress:
www.mupymeproject.eu

Workshop conclusions

Transcription

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