surface technology Power CoATING

NEWS AND INFORMATION
AUTUMN 2008
FOR OUR PARTNERS
IN THE RETAIL TRADE
WWW WANZL WORLDWIDE
Surface technology POWER COATING
Colours_
Made by wanzl
2
WANZL WORLDWIDE
AUTUMN 2008
EDITORIAL
EDITORIAL
Dear Readers,
Looking back on the first half of 2008, one event really stands out – EuroShop in Düsseldorf. At a stand totalling over 1,300 square metres, Wanzl presented numerous innovative products for displaying and transporting goods regarding the "Future Shopping" concept. The positive reaction from the international trade community confirmed our company
philosophy, which involves using new developments and trends to underscore our market leadership and promote the
excellent quality of all things "made by Wanzl". Wanzl will continue to bring new impetus to the market in the future –
our latest innovation being a unique POWER COATING surface technology for powder-coated shopping trolleys. POWER
COATING, which is based on the quality standards in the automotive industry, guarantees perfect finishes with a long
service life. Of course, as a certified Ökoprofit company, Wanzl is also setting new standards for environmental protection.
("Ökoprofit" is an ecological project for integrated environmental technology). A growing customer base appreciates our
company processes, which combine ecology with economy and, in times of rising energy and transport costs, give us a
distinct competitive advantage.
This approach of always looking to the future also allows us to aim at emerging markets for global trade:
After a full five years of trading in India, in 2009 Wanzl will open a number of sales offices on the subcontinent to offer
domestic and international customers close proximity and maximum market presence. India is Wanzl's third subsidiary in
Asia, after China and South Korea. Our customers are served by another 16 subsidiaries in Europe, the Middle East and
Australia. The cornerstone for this international company goal – to be actively on location for our customers – must be
credited to the company's founder, Rudolf Wanzl, who this year was awarded the 1st class Cross of Merit from the "Order
of Merit of the Federal Republic of Germany". Wanzl's entrepreneurial spirit, visionary drive, uncanny ability to predict
trends, and dedicated employees have made it the worldwide partner for retailers over the past six decades. And our
philosophy will play an important role in shaping future Wanzl activities: "Bringing new impetus to the market in order
to prosper together with our trade partners".
Enjoy the read!
Gottfried Wanzl
MASTHEAD
www – wanzl worldwide
The customer magazine from Wanzl Metallwarenfabrik GmbH
Published by:
Wanzl Metallwarenfabrik GmbH – Bubesheimer Strasse 4
89340 Leipheim – Germany
Phone +49(0)8221/729-0 – Fax +49(0)8221/729-1000
[email protected] – www.wanzl.com
Edited by: Wanzl-Marketing, PRESSE & mehr
Design and layout: LIQUID – Agentur für Gestaltung, Augsburg
Translation: Matrix Communications AG
Photos: Wanzl Metallwarenfabrik GmbH, Alma delikatesy, Anemono
Kommunikation, audio consulting group, Bomi delikatesy, C + C Pfeiffer GmbH,
Duttenhofer Group, DW-Shop, Fischer-Verlag, Flickr, IKEA, Intel, METRO AG, MGI
METRO Group Information Technology GmbH, Migros, MPREIS / Lukas Schaller,
MPREIS / Thomas Jantscher, Piotr i Paweł, Ralf Zacherl, Manuela Ferling
Management, Egmont Verlagsgesellschaften mbH / vgs, REGAL / Verlagsgruppe
Handelsblatt GmbH, Resort Mark Brandenburg GmbH / Alexander Koker, Sytème U,
Wikipedia, Wincor Nixdorf International GmbH, Zukunftsinstitut GmbH
INDIA
WANZL WORLDWIDE
3
AUTUMN 2008
Trading Power
Billions invested in India
THE FUTURE OF
R SHOPPING IS IN
INDIA: The retailer
HyperCITY, operated
by K Raheja Corp,
offers a giant food
and non-food range
of products at an
international level in
Mumbai.
TRADITIONAL
RR NON-ORGANISED
retailers continue to
dominate the Indian
market.
Leading grocers
in India
R Pantaloon
R K Raheja Corp
R Subhiksha
R Reliance Retail
R RPG Group
R Vishal Mega Mart
R Margin Free Market
R ITC Retail
R Land Mark Group
R Tata Retail
R Dairy Farm
The retail trade is the largest private industry in
India. The subcontinent is also considered the world's
most attractive commercial market: Just one percent
of market capacity is utilised, and a massive breakthrough
is expected. At present India has over twelve million stores,
but they are almost exclusively small non-organised independent retailers. Organised retail trade with branches,
purchasing associations, chains and cooperative structures
account for only around three percent of market share.
According to forecasts, this sector is expected to increase
to ten percent by 2010, bringing in over € 12 billion.
The driving force behind the new India and its boom are
the urban centres surrounding its 35 cities, with populations
of one million and more. The purchasing power of the
middle class, which has grown to around 250 million, has
resulted in a level of consumption that has never been
seen before. The largest Indian retailers are bringing
impressive visions to the table. India's leading retail company, Pantaloon, which has its roots in textiles, is planning
stores in every retail format. It plans to open 225 Big
Bazaar hypermarkets, 250 Food Bazaar supermarkets and
80 discount stores by 2010. Subhiksha hopes to set up
3,000 new stores in the coming years, ensuring close prox­
imity to as many customers as possible. Reliance Retail, a
player on the retail market since 2006, wants to invest in
4,000 hew hypermarkets, conven­ience stores and speciality
shops in India's mega cities. «
WANZL SHOPPING TROLLEYS in the HyperCITY megastore in Mumbai
W Wanzl India
Wanzl has been represented in India by Bizerba since
2003. Wanzl's Indian customers include Pantaloon,
Reliance Retail, HyperCITY (K Raheja Corp), Food Express,
Trent (Tata), Home Case, Bharti Retail (Wal-Mart) and
D-Mart. In the first half of 2009, Wanzl will have its own
branch in India for national and international trade.
Retail
turnover in billions of euros
0 50 100 150 200 250 300 350 400 450 500
448*
2010 371*
2008 338
2007 311
2006 2005 281
248
2004 2003 408*
2009 241
Retail turnover in India has climbed dramatically since 2003,
and forecasts for the industry are promising.
Source: Planet Retail; *forecast
4
WANZL WORLDWIDE
AUTUMN 2008
TECHNOLOGY
Power Coating
Colours_
MAde By Wanzl
Technological appeal
Natural appeal
POWER COATING
THE BASE: High-quality zinc phosphating
THE PRIMER: Corrosion-resistant
electrodeposition painting
THE FINISH: Highly abrasion-resistant and UV-resistant powder coating
Wanzl has developed a
new coating technology for powder-coated
shopping trolleys:
POWER COATING.
The environmentally friendly procedure guarantees perfect finishes in
many attractive colours. This technological innovation also protects the
environment, helps create the perfect
retail market image and creates
customer loyalty. «
The innovative POWER COATING technology produces
a finish that boasts unique quality and uniform structure.
POWER COATING guarantees a longer service life for the
shopping trolleys and allows more customised colouring
than ever.
With a clear conscience: POWER COATING guarantees
environmentally sound production processes, in which the
quantity of the chemicals used is halved, as is the number
of procedural steps. Moreover, significantly less water and
energy are consumed than in conventional processes.
Attractive colours for shopping trolleys, customised
on request: Wanzl has an ultra-modern, state-of-the-art
coating system. With the unique POWER COATING process
– proven as a quality standard in the automobile industry –
the retail industry can choose from an enviable colour
spectrum. The highly effective and weatherproof POWER
COATING corrosion protection system is the best possible
solution for an even paint application and long-term
durability in the hard day-to-day life of shopping trolleys
that travel thousands of kilometres.
The renowned environmental institute “bifa” is
preparing an ecological balance sheet for POWER COATING
beginning with raw material exploitation up to disposal.
The reduction in CO2 emissions is especially noteworthy:
Coating 100,000 shopping trolleys using POWER COATING
technology cuts CO2 emissions by around a third compared
to traditional surface technologies. With the outstanding
CO2 balance of POWER COATING technology, Wanzl is
actively working to counter the greenhouse effect, which
leads to global warming and therefore to global climate
change.
Wanzl has DIN-EN-ISO 14001 environmental certification and has
consistently implemented a functioning
environment management system
along the entire process chain. Wanzl
has also been designated an Ökoprofit
company for its commitment to reducing the consumption of energy, water
and resources and to minimising waste
(Ökoprofit: ecological project for integrated environmental technology).
TECHNOLOGY WANZL WORLDWIDE
5
AUTUMN 2008
Colour makes the difference.
Wanzl's colour experts provide information on the new POWER COATING
options. Harmonious colours, colour contrast or colour tone. Just as the colour
of packaging has considerable influence over purchasing decisions, shopping
trolleys also function as silent sellers, according to a recent study by the
Johannes Gutenberg University in Mainz, Germany. A trolley with the perfect
combination of colour, feel and appearance invites customers to have a more
enjoyable shopping experience, which translates into more purchases.
One-of-a-Kind Surface
Technology for Shopping Trolleys
Market appeal
POWER COATING facilitates a standardised colour
scheme and boosts the visual statements made by the
store. Shopping trolleys with an understated zinc look and
discreet tones such as grey and anthracite complement
the store's display area and emphasise its atmosphere.
Customers can also choose any colour from the full spectrum: An attractive colour palette of carefully coordinated
colour nuances for shopping trolleys and display areas
opens up new possibilities for complementary instore
colour schemes and reinforces the corporate design.
TROLLEY SERIES FEATURING THE
R INNOVATIVE COMFORT HANDLE FROM
WANZL: The new handle, designed according to
ergonomic principles, enables perfect transfer of
pushing and steering forces to the shopping
trolley.
Customer appeal
POWER COATING increases customer loyalty in the
store: Colours and a successful colour scheme create
emotion and atmosphere for shoppers, create moods and
breathe life into the salesroom. In shopping trolleys, colours
also achieve a warmer feel that is more pleasant for
customers. Plus mechanical whirring noises are noticeably
reduced.
British store discovers
POWER COATING
“Asda is committed to responsible
practice in every area of its business
in the UK, and takes great care to
operate with minimum impact on the
environment. We are very pleased
that Asda have taken the decision to
introduce Power coating trolleys
into their fleet – they are the first
major customer to do so and this is
a signi­ficant step towards Power
coating becoming established in the
volume UK retail market.”
KEVIN JEWITT,
Head of the Key Account
Management team
6
WANZL WORLDWIDE
AUTUMN 2008
METRO GROUP FUTURE STORE INITIATIVE
THE REAL,- FUTURE STORE in Tönisvorst
R Platform for
the future
of retail
The METRO Group Future
Store Initiative
The METRO Group Future Store Initiative is the worldwide leading alliance of companies for the modernisation of retail. Together with the
METRO Group, partners from IT and consumer goods industries, plus science, develop practical technologies and concepts to make shopping in
the future more enjoyable and eventful for customers.
The METRO Group opened the first real,- Future Store in Tönisvorst in North
Rhine-Westphalia (Germany) at the end of May 2008. At this store, we are
testing the interaction of groundbreaking technologies and innovative concepts
for the retail of tomorrow. The company’s aim: to tailor product ranges and services to perfectly match the needs of consumers.
Innovations for tomorrow’s shopping: One of the most important innovations at the real,- Future Store is mobile shopping. To this end we have devel­
oped the Mobile Shopping Assistant (MSA), an application for mobile phones
which allows customers to scan in their purchases while shopping. The MSA will
make long queues at the checkout a thing of the past. Customers can also use
the device to conveniently call up or read out additional product information.
Even greater convenience is provided by the state-of-the-art payment options,
for instance the new Pay by Fingerprint system. Customers merely need to
place their finger onto a specially developed fingerprint scanner to pay for their
purchases – without the need for any signature or PIN. Modern encryption algorithms make this an extremely secure method of payment. The METRO Group is
not, however, a research institution. Our core business is retail. We therefore
need strong partners to support us in the development, testing and introduction
of new technologies and concepts. It was for precisely this reason that we
estab­lished the METRO Group Future Store Initiative in 2002.
Accepting challenges: The retail sector is currently facing a range of chal­
lenges, including increasing competitive pressure, changing population structures,
sustained consumer restraint and altered customer needs. To maintain their
com­petitive ability, companies need to optimise their processes and reduce costs,
while, at the same time, bringing their range of products and service more into
line with the individual wishes of consumers. Innovations are the key to this.
The METRO Group recognised this early on and established the Future Store
Initiative in 2002. The group now numbers more than 85
partners from the IT and consumer goods industries, the
service industry as well as science, and includes SAP, Intel,
IBM, T-Systems and Cisco as well as Fujitsu Services,
Fujitsu Siemens Computers and Siemens. They all share
the aim of driving forward the modernisation process in
retailing and developing practical concepts to make shopping in the future more enjoyable and eventful for customers.
The real,- Future Store in Tönisvorst is the METRO
Group Future Store Initiative's latest innovation
workshop: Here we test the applications we have devel­
oped, together with our partners, under practical conditions.
The emphasis is on the sales approach as well as store
and product range design. The main focus is the benefit for
the consumer. This allows the METRO Group to test the
acceptance of new technologies and concepts, and prepare
for their blanket introduction.
Group-wide introduction of RFID in the METRO Group:
A further concern of the METRO Group Future Store
Initiative is investigating the practicality of radio frequency
identification (RFID) and its numerous applications. This
advanced technology is the key to greater efficiency along
the entire process chain – and greater customer satisfaction. As early as 2004, the METRO Group commenced the
introduction of RFID in the goods inwards area of individual
test stores and distribution centres. The good results of
these tests, as well as the introduction of a new transponder generation, encouraged us to extend the use of RFID in
2007. We have now equipped all Metro Cash & Carry whole­
sale markets in Germany, more than 100 Real hypermarkets as well as the nine food warehouses of MGL METRO
METRO GROUP FUTURE STORE INITIATIVE
WANZL WORLDWIDE
AUTUMN 2008
7
OO SHOPPING with the Mobile Shopping
Assistant (MSA) and the Tango plastic
shopping trolley from Wanzl
O PAYING AT THE SELF-SERVICE
CHECKOUT in the real,- Future Store
I RFID READERS in the goods inwards
area
EXPERIENCE “FUTURE STORE” LIVE!
As a partner in the METRO Group Future Store Initia­
tive, Wanzl is inviting its customers to an exclusive
tour of the new real,- Future Store in Tönisvorst.
Contact Wanzl!
See and experience the following Wanzl products among
others in use:
R 850 Tango plastic shopping trolleys with 90 and
160 litre basket volumes
R 7 Exit Gate models for a PayTower
R Double entrance system, Railix partitions, promotional
sales tables and wire tech displays for presenting
sporting equipment
Group Logistics with RFID-supported goods inwards and
goods outwards portals. This year we began equipping a
further 200 locations operated by the Real sales brand
with RFID readers at their loading doors for incoming
goods. Metro Cash & Carry is now also preparing the rollout of the radio technology at its locations in France. We
are also testing the use of RFID at article level in a pilot
project started in September 2007 in Galeria Kaufhof in
Essen. Under this project, all of the articles in the men's
clothing department are fitted with transponders. This
makes it easier for the sales personnel to keep an overview of the stock on the shop floor and in the warehouse
and to re-order new merchandise in time. Customers also
benefit from the technology: the articles they want are
easier to find and, above all, always in stock in all sizes and
colours. Innovations such as the “intelligent mirror” or “intelligent changing rooms” increase service by supplying additional product information.
CeBIT in Hanover or the German Logistics Congress. In
addition, the METRO Group also hosts its own events such
as the RFID Congress. At these events, the co-operation
partners in the initiative tell interested consumer companies about the potential of radio frequency identification
and show where the METRO Group is using the technology.
The members of the METRO Group Future Store Initiative
are also involved in various international committees such
as the standardisation organisation EPCglobal. Amongst
other things, their experiences help to develop worldwide
standards for new technologies. Together with our partners
in the METRO Group Future Store Initiative, we have risen
to the challenges in retail. I cordially invite you to the real,Future Store in Tönisvorst to see for yourself how we im­agine the path to the future of shopping. «
AN ARTICLE BY DR. GERD WOLFRAM,
MANAGING DIRECTOR OF MGI METRO
GROUP INFORMATION TE CHNOLOGY GMBH.
Test opportunities for manufacturers: The METRO
Group RFID Innovation Center opened in 2004 in Neuss,
Düsseldorf offers our industrial partners the opportunity to
learn about the technology and optimally prepare for its
introduction: almost 40 systems in the areas of order
picking, warehouse management, department store, con­
sumer market and private household show how RFID can
optimise processes in practice. There is also an exhibition
area devoted to the starter kits developed by the METRO
Group and its technology partners to simplify the intro­
duction of RFID.
Exchange among partners: The METRO Group Future
Store Initiative also presents the topics of the future for
retail at international trade fairs and congresses such as
Since mid-2002, Dr. Wolfram has headed up one
of the most innovative projects of the METRO
Group, the METRO Group Future Store Initiative.
In co-operation with well-known partner companies, state-of-the-art technologies and systems
are developed further and tested under real
conditions.
MGI METRO GROUP
INFORMATION
TECHNOLOGY
MGI METRO Group Information
Technology GmbH (MGI) is a subsidiary of METRO AG. As an internal
cross-divisional service company, it
provides IT services for the sales
brands within the METRO Group with
five subsidiaries in Poland, Romania,
Russia, Turkey and Ukraine. Amongst
other things, MGI develops enterprise
resource planning, logistics and data
warehouse systems and drives forward innovative technologies such as
radio frequency identification (RFID
for short) within the framework of
advanced retailing. MGI also operates
one of the largest group networks in
Europe and provides for maximum
functional reliability and performance
of the IT infrastructure across sales
lines – both nationally and inter­
nationally.
8
WANZL WORLDWIDE
AUTUMN 2008
U ENABLES SEPARATION of scanning and payment transactions at checkouts: Customers can pay
with cash or card at the Wincor Nixdorf Paytower.
SELF-CHECKOUT
SELF-CHECKOUT SYSTEM in conjunction with a Wanzl exit gate
T TECHNOPORT EXIT GATE FROM WANZL for self-checkout solutions at real,- stores
U Innovation at the Till
Customer acceptance of self-checkout
Forecast of self-checkout systems
installed worldwide
The success of self-checkouts is thanks to a high level of acceptance
amongst customers. Customers in many countries were asked whether they
could imagine checking out their goods themselves and paying at a machine. The
answers were similar across the board:
R Two-thirds of those surveyed could easily imagine doing so, while
R 15 % of customers called for such options.* «
2009 * Source: Wincor Nixdorf
2008 Secure exit gates
The checkout zone is the area in commerce with the largest potential
for innovation. Self-scanning and self-payment stations used in parallel with
traditional manned checkouts offer customers greater flexibility and help to
reduce queues effectively. At the same time, self-checkout solutions ensure
increased efficiency and lower costs for registering and paying for goods.
Intelligent exit gates from Wanzl are an important component of automated
checkout systems, as they guide the flow of customers in a customer-friendly
way while preventing stocktake differences. Wanzl exit gates adapt to the current situation thanks to their computer control. The integrated sensors detect
groups of people such as customers with children in addition to “fast” and “slow”
customers. As a result, the arms remain open as long as necessary – but not a
second more! The automatic arm reset prevents stocktake differences and re­­
duces staff costs. After the arm is opened manually, the exit gate closes auto­
matically and prevents customers leaving the store with unpurchased goods.
YearSelf-checkout systems in thousands
2010 156.01
106.13
71.33
RAPID DEVELOPMENT: The use of self-checkout systems is growing at an
annual rate of close to 50 %. According to estimates by the market research
company Clarendon, around 34,000 self-checkout systems are expected to be
delivered in western Europe in the next three years. The Netherlands (Albert
Heijn), France (Auchan), Belgium (Delhaize) and England (Tesco) are leading the
way in Europe. The US retail sector has by far the most experience with automated systems with over 40,000 systems implemented.
Source: Clarendon
Real-word report
“Self-checkout solutions will become increasingly prevalent in supermarket checkouts. And as this happens, security will take play an increasingly
important role. Wincor Nixdorf has been successfully developing this field in
partnership with Wanzl. Together the two companies were the first to implement a Wanzl exit gate controlled by the Wincor Nixdorf Paytower in realtime
operation. We expect to see self-checkout solutions combined with this security
technology to become more widespread in future. Thanks to its expertise in
developing and providing optimised customer guidance
systems, Wanzl's solution is the ideal complement to
the Wincor Nixdorf automated checkout portfolio.”
GORDON KLEIN,
Solution Manager iSCAN Wincor Nixdorf International GmbH
NEW: The Wanzl eGate
O system generation
GREAT BRITAIN
Wanzl on track
with 5-year Network Rail contract in the UK
WANZL WORLDWIDE
AUTUMN 2008
9
MADE BY WANZL: This Wanzl luggage transI port trolley offers service for two. The British
artist Paul Day sculpted the nine-metre statue
”The Meeting Place” for St Pancras.
DEREK THOWNEY, Wanzl profit centre
U manager: “2,500 luggage transport trolleys
over the next five years.”
Wanzl has won a five-year contract to supply luggage trolleys to
Network Rail – owners and controllers of the massive UK rail infrastructure. Derek Thowney, Profit Centre Manager for Passenger Handling and Hotel
equipment in the UK, has confirmed orders for the supply of Wanzl luggage
trolleys to Network Rail – which is the main contractor for providing rail infrastructure in the UK. The value of the order for the first year is £ 200,000 (over
€ 250,000). “In a market where Wanzl competes against a number of well-es­
tablished suppliers, this is a significant win for our business. Over the five year
period we can expect to deliver a total volume of 2500 trolleys consisting of a
range of Travel 400 and Travel 300 trolleys fitted with Pound/Euro locks. Over
800 trolleys will be delivered in the first year – with the first consignment arriv­
ing in October this year,” he said. The roll-out of this product will be to major UK
rail terminals including the recently refurbished Eurostar hub St Pancras (already
delivered), Euston, King's Cross, Liverpool Street, Edinburgh and Birmingham.
The Network Rail infrastructure include the management of 18 major
terminals in the UK and this will establish the Wanzl product firmly in this
market with great potential for future business in the years ahead. Derek said
that the Travel 400 and 300 trolleys met with very high quality criteria set by
Network Rail. “These luggage handling trolleys will be faced with tough service
conditions at these terminals and while they are extremely robust, they need
to maintain a smart, modern appearance which will last for many years.” In order
to keep the trolleys in the best possible condition, Derek has introduced the concept of a trolley maintenance programme which would be managed by Wanzl
service partners, Symonds Hydroclean. “We have also been able to provide four
Wanzl/Tunkers Airport Scooters to the Eurostar operations at St Pancras and
Ebbsfleet. These units were supplied to help Network Rail staff handle the newly
introduced trolleys with safety and minimum disruption to passengers at these
busy international terminals.” The Network Rail contract is a further endorsement
of the quality of the chassis and castors of our luggage handling trolleys and
positions us very favourably to provide luggage handling solutions outside of
this area of business. «
W FOUR AIRPORT SCOOTERS make luggage
W COMING TO KING’S CROSS: Wanzl luggage
transport trolley supply convenient at the
transport trolleys will soon be used at the
St Pancras and Ebbsfleet Eurostar stations.
station where Harry Potter catches the
Hogwarts Express.
10
WANZL WORLDWIDE
AUTUMN 2008
GREAT BRITAIN
Brands Make
the Man
R ADIDAS KIDS uses brand awareness to
promote the perfect workout fit for kids.
RR CULT BRAND LE COQ SPORTIF
is a trendsetter in the world of sports fashion
and streetwear.
One of the UK’s leading brand and visual merchan­
dising consultants, Matt Chadder, of Instinct
Laboratory – consultants to amongst others Adidas
Kids, Ladybird clothes and Le Coq Sportif – looks
briefly at how each of us respond to brands and
how important they are in defining us as individuals.
He believes that making your brand effective at that
final point of persuasion – the shop floor – has never
been more important.
Matt Chadder
from Instinct
Laboratory
Essentially brands are about defining ourselves, inwardly
through aspiration and outwardly so that other people can
see our values and attitudes. These are all statements of
our place within society and it helps others to understand
what type of person we are and what kind of personality
we have. This way we can identify other people that fit
into our “tribe” with similar natures. When we see a brand
we recognise, we now understand what it stands for in
terms of quality, style, value, service and function. It is a
very easy way of calculating and remembering if that product suits you and matches with your values.
Instinct Laboratory
Headquartered in Great Britain, Instinct Labora­
tory is a consultancy for brands and visual
merchandising. Experts research how customers
react to brands, products and environmental
influences.
WWW.INSTINCTLABORATORY.COM
The challenge in today’s world is huge. Our lives are getting
ever more congested with adverts, lifestyle messages and
product choices and therefore brands have to work even
harder to gain a point of difference and seduce the desires
of today’s modern, internet informed, global thinking consumer. Furthermore, with this media saturation the battlefield
for brand dominance is shifting to the shopping malls of the
world. This is the last place where brands can create space
and ensure that the spirit and values of their goods are
correctly presented to a customer. It is essential that they
forge a strong bond with customers and present a clear
picture of what they stand for – so now they are all rushing
to either acquire their own retail estate or generate their
own branded retail presence. This change has been rapid
over the last 10 years and is still getting hotter. Strangely,
developing markets often have some of the best branded
retail experiences as global companies roll out new store
concepts. Some of the most flexible and impactful opportunities are in the new shopping malls of Shanghai and
Moscow, not downtown Paris.
We, as providers of retail furniture and display systems,
need to stand back and realise that this is no longer about
holding product and display system, but about extending
the brand message and spirit in everything we do. 
Instinct Laboratory works closely with display
design specialists, Liquid Reality, which has recently
concluded a commercial partnership with Wanzl in
the UK (see facing page). «
GREAT BRITAIN
WANZL WORLDWIDE
11
AUTUMN 2008
O DEVELOPED BY
WANZL GREAT
BRITAIN, the security
cage for handbags is
already being tested
in several British
supermarkets
Beating the bag-snatchers
W CUSTOMERS IN GREAT BRITAIN GO GREEN: The new Wanzl Ecotote
shopping basket made from recycled and environmentally friendly plastic.
“Ecotote” – UK retailers grab a
handful of green
Wanzl in the UK has introduced the new, eco-friendly
and ergonomic “Ecotote” handbasket – and customers
are queuing up to “grab a handful of green”.
The “Ecotote” was named by staff at Wanzl and the name
reflects the environmentally friendly credentials of the
26 litre basket which is manufactured using recycled plastic.
Only the handle is made from new plastic and this can be
recycled for further use. The basket is physically the same
as the ergonomic ‘GT26’ designed for optimal carrying
comfort. Wanzl’s internal sales manager, Jason Adams, says
that order books for the new “Ecotote” are starting to swell.
“We’ve had strong interest from a number of he larger multiple retail chains including the national Co-operative group
which as over 2,000 stores. It is also likely that one of the
largest UK garden centre groups will take a large quantity
in the very near future.” Jason said that UK retailers were
clearly starting to respond to the need to be “Eco-friendly”
in all their operations. “Customers are far more discerning
about what they buy – and how they buy it. The “Ecotote”,
which is clearly marked as manufactured from recycled plastics, is a very visible indicator of commitment to environmentally responsible manufacture.”
Working with their local police force, Wanzl UK has designed and
developed a new security cage which is easily fitted to standard shopping trolleys. Every year, over 20,000 handbags are stolen from shoppers
in the UK and in most cases, the elderly are the victims. With this in mind, the
Warwickshire District Council approached Wanzl to suggest ways of combat­
ing the problem, which has a high incidence locally. Working closely with the
Warwickshire police and with the support of national crime-prevention organi­
zations, Wanzl have now developed a retro-fit security cage which clips on
below the trolley and which is secured by closing the back-flap. The Warwick
County Council says: “The new design has the potential to reduce opportunist
thefts from shopping trolleys, particularly those being used by elderly persons.”
The security cage will now be trialed by several local supermarkets and could
be seen in stores around the UK in the near future.
Wanzl joins forces
with Liquid Reality
Trend-setting display and in-store
de­sign specialists Liquid Reality
have agreed a commercial par­t­
ner­­ship with Wanzl. Concluded in
February, the agreement opens the
way for Liquid to offer UK customers
“far wider scope” in terms of the overall design and specification of retail spaces.
“Although we have worked closely for a number of years, this formalises the
partnership and creates an exciting new departure point for both our companies,” says Managing Director of Nottingham-based Liquid Reality, Brian Black.
Since 2003, Liquid Reality has serviced top national and international accounts,
providing in-store design and display solutions to well-known high street names
such as Ted Baker and Toni and Guy; footwear brands such as Brasher and
New Balance; and superstore multiples including Tesco and Asda. Jason Cloke,
Managing Director of Wanzl UK, said that “Wanzl’s partnership with a vibrant
and progressive design house will help give Wanzl access to new areas of the
market and significantly increase the scope of our offer. We look forward to
exploiting every new oppor­tunity that this partnership promises to bring.”
O BRIAN BLACK,
MD of Liquid Reality
and JASON CLOKE,
MD of Wanzl UK
(left to right)
12
WANZL WORLDWIDE
AUTUMN 2008
AUSTRIA
U RESOUNDING SUCCESS: Wanzl took part
in the “REGAL” trade congress for the first time
in 2008.
REGAL Trade Meeting
Austria is introduced to the supermarket of the future
MEETING FOR RETAIL & INDUSTRY
The "REGAL" trade meeting was organised by Austria's leading food
trade magazine, "REGAL". Angelika Wessely, Marketing Director at
"REGAL", sums up her impressions.
W WANZL & the
supermarket of the
future
E FUTURE SHOPPING: Dr. Rainer
Eckert, Director of
Research + Development at Wanzl, during
the presentation
EE NOTABLE ATTENDEES: Vienna
contractor and Opera
Ball organiser Richard
“Mörtl” Lugner (left)
with Franz Brosch,
head of Wanzl Austria
The REGAL trade meeting was once again a great
event with information, discussions and excellent
contacts. The fourth REGAL event, which was held
at the end of May at the Vienna Congress Centre,
focused on the supermarket of the future and featured high-tech solutions, innovations, high security
standards and modern shopfitting solutions. Wanzl
took part in the event for the first time and joined forces
with its partner Wincor Nixdorf to present the new “Future
Shopping” concept: Innovative developments from the
Self-Service Systems and Shopfitting divisions were showcased as an integrated complete RFID solution for shopping
in the future. Automatic product scanning offers customers
a flexible and time-saving shopping experience without
queues at the checkout. At the same time, retailers benefit
from increased economic efficiency as scanning and paying
for items with RFID tags lowers costs and reduces inventory differences. Wanzl also presented new solutions from
its wire tech shopfitting system, the innovative POWER
COATING technology and new entry systems. For Franz
Brosch, head of Wanzl's Austrian branch, the REGAL event
was a resounding success: “For many Austrian customers,
Wanzl is synonymous with shopping trolleys. The fact that
Wanzl also offers an extensive shopfitting range with innovations and custom solutions was new for many retailers.
It was really an “Aha” moment.” «
What are the aims of the "REGAL" trade meeting?
We wanted to create a forum for the retail trade and industry to get together.
We also view the event as a platform for presenting innovations and interesting
brand products.
What were the main topics of this year's event?
This year's event focused on branding and brand strategies from the retail and
industry perspective and on the supermarket of the future under the heading
“Hightech and Security”. It showcased the latest developments for better security as well as the intelligent shelf, trolley and a pay station technology. In all
50 exhibitors presented their goods and services over an area of 3,000 square
metres.
What trends are you seeing in the retail trade?
The most important developments are service, freshness and the increasing
preference for regional products, especially in the food sector. Another key
aspect in future will be the increasing differentiation between premium supermarkets with strong service and consulting, and discount stores. Self-scanning
and goods security were the main topics in shopfitting.
When will the 2009 event be held?
On 25 June, again at the Vienna Congress Centre.
ANGELIKA WESSELY,
Marketing Director at “REGAL”
AUSTRIA
WANZL WORLDWIDE
AUTUMN 2008
13
Customer Focus: Catering
C+C Pfeiffer opens its seventh store in North Vienna
E EXPERIENCED SOMMELIERS share expert
advice in the wine department.
WWW AROUND 60 % OF C+C PFEIFFER'S
TURNOVER is generated by its catering delivery
service.
WANZL also provided 150 T31 transport
WW trolleys and six Fun Mobil service shopping
trolleys.
W LARGE HANGING SIGNS point shoppers in
the right direction, as shown here in the crockery
and glassware section.
R TOP QUALITY – the wire tech shopfitting
system from Wanzl
The seventh Austrian branch of C+C Pfeiffer opened
in the 22nd district in North Vienna at the end of
May 2008. With a shop area of 5,600 square metres and
a vast logistics area, this outlet is one of Europe's most
modern cash & carry stores. The cash & carry specialists
invested € 25 million – the second largest investment in
the company's history. Like the other C+C Pfeiffer stores,
the new store in North Vienna targets catering customers. This customer group accounts for 80 % of Pfeiffer's
cash & carry turnover. According to a study by Karmasin
Motivforschung, a market research company, C+C Pfeiffer
is Austria's favourite source for catering. The food service
range in the North Vienna store concentrates primarily on
food, with non-food accounting for just under five percent.
C+C Pfeiffer offers its customers other benefits in addition
to shopping. Its Cookstudio 2.0 holds cooking demonstrations and tastings on a regular basis, and trained sommeliers in the wine department give customers expert advice.
C+C Pfeiffer also relies on a B2B multi-channel strategy:
Its cash & carry business is closely intertwined with its
delivery service. «
WIRE TECH SHOPFITTING SYSTEM
W “Our clientele is interested in food, and
food is our speciality.”
MAG. MANFRED
HAYBÖCK, Managing
Director C+C Pfeiffer
GmbH
The Traun-based Austrian family-owned food wholesaler operates in the following seven locations:
Brunn am Gebirge, Graz, Salzburg, Spielberg, Traun,
Wels and, since May 2008, North Vienna. With close
to 1,000 employees, C+C Pfeiffer is Austria's undisputed
number 1 source for caterers. The chain supplies around
28,000 catering customers, or close to 20 % of the cash &
carry food market for caterers. These figures are reflected
in the turnover, over 74 % of which is generated in the
catering segment.
Wanzl provided the shopfitting equipment for the
new C+C Pfeiffer store in North Vienna. The high-qual­
ity wire tech shopfitting system was installed in the wine
and table decoration departments to place emphasis on
the goods and lend the sales area an elegant atmosphere.
The system was combined with traditional heavy-duty
shelves in the food, non-food and beverage departments.
Special solutions in the customer's corporate image rounded
off the goods display. Harmonious colour and space concept makes this cash & carry store the undisputed number 1
in Vienna.
14
WANZL WORLDWIDE
AUTUMN 2008
FRANCE
CHEESES FROM
R THE DELI: an
impressive choice
Interview with
Patrick Duret
manager of the
Super U store in
Saint-Sébastiensur-Loire.
Système U
Les Nouveaux Commerçants
The Système U group is experiencing one of the
biggest increases in French retailing both in terms of
turnover and market share. But in addition to turn­
over, the best indicator is still the opinion of the consumer who, yet again in 2007, puts SUPER U as the
favourite shop of the French people. How do you
explain this success?
U stores offer the choice and prices of a large retailer but
the service and welcome of a traditional shop. Our cus­
tomers particularly like this close relationship combined
with a range of products suited to all budgets.
PATRICK DURET,
R manager of the Super
U store at SaintSébastien-sur-Loire
What is the main concept of Les Nouveaux Commer­
çants in terms of product range?
In U stores, customers can chooses between national
brands, U’s own brands, the economy range and regional
and local products. The prime purpose of U’s own brand
products is to offer the best quality / price ratio in the shop.
But in addition to purely economic considerations, these
products contribute to the image of Les Nouveaux
Commerçants and embody their values of closeness, qual­
ity and modernity. U’s own brand products are adapted to
the customers’ increasingly specific expectations. In this
way slightly different ranges have emerged depending on
the type of product: U tastes, U organic, by U, etc.
70 % of U’s own brand products are made by French SMEs.
Each store is building up its own range with products from
a common national range to which a regional and local
range is added.
With regard to fresh products, where do they come
from?
Fresh products, which represent about 15 % of our range,
are delivered to us twice a day by local producers. Brittany
and the Pays de la Loire are the regions that offer a large
number of specialities and in particular excellent seafood.
Favouring local producers is something of a circle principle.
Firstly, it is good for our regions, revitalising their economy.
It is good for the environment by reducing transport times
and thus fuel consumption. Finally, it is good for the con­
sumer: fruit and vegetables are fresher (inevitably they are
grown nearby!) and cheaper (due to reduced transport
costs). So things come full circle in this way.
Do you also offer organic products?
Of course! We have had organic products on our shelves
for about ten years. Our customers welcome them and
demand is increasing sharply. To be able to respond to it
better we are going to expand the range.
Système U positions itself as an environmentallyfriendly retailer. What are you doing in this respect
at the Super U store in Saint Sébastien sur Loire?
At Saint-Sébastien-sur-Loire, the technical management of
the building (heating, electricity, etc.) is computer-aided, to
save energy. But the objective of Système U with regard to
sustainable development is to bring about a change in consumer habits to restore the balance in the long term. This
is manifested in three commitments: to protect the environ-
FRANCE
WANZL WORLDWIDE
AUTUMN 2008
15
OO SEAFOOD PRODUCTS: advice with a smile
OSATISFIED CUSTOMERS
IFRESHNESS GUARANTEED: the organic fruit
and vegetable section
ment by processing operational waste, to open up largescale retailing to small companies and producers, to bring
about improvements in the social conditions of suppliers in
the companies and countries where they are most at risk.
With regard to recycling, the associates in the
Vendée region have led by example …
Yes, that’s right. The associates in the Vendée region set
up their own sorting centre, ECOVALOR, in 1988 which
collects plastic film and cardboard boxes from stores and
then recycles them by sorting and compacting them in
order to sell them to manufacturers as a raw material.
Several other departments are getting ready to follow this
example. But with regard to recycling, since U’s own brand
products were introduced, Les Nouveaux Commerçants
have been taking action by favouring recyclable materials
and optimising packaging volumes. For example, by re­­duc­
ing the height of the container of the U Superior Ham, an
annual saving of 5 tonnes of waste has been achieved.
To conclude, what is your added value compared
with your competitors?
The other day a customer said to me “I like the welcome,
friendliness and courtesy of the staff in your store. Super U
is a shop on a human scale where I feel at home, without
my expectations with regard to choice, product quality and
prices being overlooked as a result”. Whether a convenience
store in the centre of town, a supermarket or a hypermarket in a rural area, the same values are always applied in
U stores to satisfy customers. «
Système U
Who are we?
Système U is a group of independent retailers, with
a presence throughout France (including French overseas administrative departments and territories)
under the trade names Hyper U, Super U, Marché U,
Utile and more recently U express (see box). The
group, which has been headed by Serge Papin since 2005,
today comprises of four regional offices, one national central office, 60,000 employees and 885 stores. It is the sixth
largest food retail group in France. At the head of each
store is an independent “associate” company manager
be­­longing to the Système U cooperative.
The market share of U stores is following a steady growth
curve. Going from 6.5 in 1999 to 8.7 in 2007, this market
share should reach 10 % by the year 2010. Turnover in
2007: € 16.76 billion (inclusive of tax, with fuel).
PHILIPPE CHAPRON, Sales Manager Wanzl
W France – West region, with PATRICK DURET.
U express: The Nouveaux
Commerçants family is growing
To compete with the hard discounters and take
ad­vantage of the economic modernisation law that
aims to simplify the opening of sales areas of less
than 1,000 m2 (previously limited to shops of less
than 300 m2), Système U is introducing U express
stores. The five sales outlets already open in France territory should soon be followed by approximately another
twenty by the end of the year. They are a town centre
concept with an average area of 670 m2 offering services
specifically for an urban clientele (delivery, internet order­
ing, etc.).
Wanzl: exclusive
supplier of self-service
trolleys to Système U
since 2006.
With regard to service, U stores
aim for excellence. They have opted for the Wanzl “EL212” and “EL240”
litre self-service trolley models, often
with zinc-coating + colour thermo­
lacquering to match the store’s visual
identity. For extra convenience, the
trolleys have a tip-up rack for packs
of water. Wanzl supplied around
20,000 trolleys in 2007.
16
WANZL WORLDWIDE
AUTUMN 2008
PHILIPPINES
RTRINOMA SHOPPING MALL in Manila:
Shopping culture and entertainment with cinemas
and a concert hall on four floors
U THE 195,000 SQUARE METRE mall has
something for every member of the family.
World-Class
Shopping
Felix M. Fiechter from Target Display is a retail industry expert
in the Philippines. He knows why “The Landmark” in the
TriNoMa mall in Quezon City/Manila is breaking new ground.
How would you characterise shopping habits in the Philippines?
Consumer behaviour in Asia and therefore in the Philippines is different than in
Europe or the US. Asian customers go shopping more frequently and often go
together as a family. They do so for a very practical reason: Many Filipinos do
not have a refrigerator at home since the price of electricity is exorbitant compared to other countries. They have to buy meat, fresh products, and fruit and
vegetables almost daily.
How is this shopping behaviour reflected in the typical supermarket in
the Philippines?
Supermarkets are often located in large shopping centres or in the immediate
vicinity. Not only do supermarkets provide the basics for customers, they help
increase customer traffic in the mall. The supermarkets are not especially well
equipped, and they usually have a rather simple and somewhat old-fashioned
look.
FELIX M. FIECHTER,
Target Display
How is the new supermarket, “The Landmark”, in the TriNoMa mall
different from traditional stores?
The renowned American architect Hugh A. Boyd combined a fresh and modern
look with exclusive and stylish fixtures and equipment. Boyd's creation perfectly
embodies the ideas of “The Landmark”, which wanted high-quality and world-
class food and goods display. Soft round shapes dominate
the store. Elaborate ceiling and wall elements, effective
lighting, high-quality shelves, displays and custom fabrications for impressive goods display create a harmonious,
impressive, inviting shopping atmosphere. The in-store
communication system is remarkable. Large acrylic glass
wall graphics with food motifs, clear aisle signage and
column facings with back-lit poster frames offer optimum
advertising surfaces at the point of sale. The modern cool­
ing technology and effective energy-efficient lighting are
unique in the Philippines, where temperatures are high
and electricity is expensive. «
PHILIPPINES
WANZL WORLDWIDE
AUTUMN 2008
17
ROUND SHAPES characterise the award-winning Landmark.
I U FRIENDLY SERVICE: Several cash registers for fast checkout­
UU WIRE TECH from Wanzl: Products are presented in sleek displays
in clearly arranged departments in the Landmark supermarket.
TriNoMA mall
The 195,000 square metre TriNoMa shopping centre
comprises over 550 retail shops on four floors, including
several flagship stores. The name of the mall refers to
the centre's convenient location. TriNoMa stands for
Triangle North of Manila, which also refers to the nearby
public transport hub servicing 80,000 commuters daily.
Target Display
The ten-year-old company is headquartered in Makati
City / Manila and employs around 40 people. Target Display
is an expert in shopfitting solutions in Asia. Multiple teams
concentrate in the market segments department stores /
boutiques, supermarkets, design and planning, and shopping
trolleys. Target Display customers include all leading
Philippine retailers as well as retailers in the Middle East,
Guam and China. Wanzl has cooperated successfully with
Target Display since it was founded and is also the market
leader in shopping trolleys in the Philippines.
WWW.TARGETDISPLAY.COM
W BOOMING MANILA
FOOD EXPENDITURES 2004 – 2013
in millions of euros
Private consumption remains the driving force behind the
domestic Philippine economy. Phillipino consumers will
spend noticeably more on food in the years to come due to
the increase in standard of living – up to € 50 million annually in 2013, a third more than today.
The Landmark Super­market
The new Landmark supermarket
opened in September 2007. The
outlet is the first retail expansion of
the independent Philippine group “The
Landmark” in 25 years. In the past,
the group has concentrated on real
estate, but has recently re-focused on
retail. The 6,000 square metre supermarket was named “Store of the Year”
in 2008 and was awarded prizes in
the “Best Supermarket” and “Store
Planning” categories in 2007.
WWW.LANDMARK.COM.PH
Wanzl supplied “The Landmark” with
such products as:
wire tech shopfitting system
R 1
,400 DR shopping trolleys with
R 60 and 150 litre basket volumes
3
6 stacking baskets
R 216 clip-on baskets for shelves
R 18
WANZL WORLDWIDE
AUTUMN 2008
POLAND
j CRISPY ON THE OUTSIDE, TASTY ON THE
INSIDE: Fresh baked goods at Alma delikates
R EXCLUSIVELY AT ALMA DELIKATESY IN A
PLEASANT AMBIANCE: High-quality regional
food made to traditional recipes and foreign
delicacies
Only the Finest
The fine food and delicacies market in Poland is developing
dynamically. Examples are Piotr i Paweł, Alma delikatesy and
Bomi delikatesy. Industry insiders are already talking about an
export hit towards the West.
Polish customers are still very price-conscious when
it coming to buying their daily needs. For 80 percent
of the consumers surveyed by the opinion research institute TNS OBOP, price is one of the most important criteria
in the purchase decision. However the Polish economy is
growing by around six percent every year and as a result
wages and thus also purchasing power are increasing.
Customers have more money in their pockets and are prepared to spend more on lifestyle and trend products – the
more exotic and unknown, the better. This development
also applies to high-end foods such as aromatic oils,
whisky, Belgian pralines or French cheese. At the same
time, Poles nevertheless appear to be conscious of
tradition when it comes to food: typical Polish products
such as pirogi, borscht and Krakow sausage are still as
popular as ever. Above all, traditional home-style recipes
made to a high quality appeal to Polish palates.
Poles' new love of high-quality fine foods and delicacies is reflected in
the Polish retail trade: large-scale hypermarkets are losing dynamism and the
growth of discounters is slowing. Instead, Polish customers prefer to seek out
local shops, preferably on their doorstep, with staff they know. The well-educated
urban population with higher incomes in particular values high-quality products,
product variety, good customer service and an appealing design at the point of
sale. High-end Polish grocery retailers such as Piotr i Paweł, Alma delikatesy and
Bomi delikatesy have already adapted to this development: Piotr i Paweł operates
41 markets, Alma delikatesy runs 19 outlets and Bomi delikatesy now numbers
28 shops. All three retailers pursue distinct expansion strategies, as the market
potential is enormous: the Polish grocery market is currently turning over approx.
€ 2 billion annually; Polish economists regard an increase to up to € 5 billion to
be realistic. In view of these figures, it is possible that the high-end grocery market with fine food products and delicacies could capture a market share of ten
percent in the medium term. «
POLAND WANZL WORLDWIDE
19
AUTUMN 2008
O FRESH ON THE TABLE: Piotr i Paweł prefers regional
producers for typical Polish foods
WANZL DELIVERIES
to Piotr i Paweł, Alma delikatesy and
Bomi delikatesy
R wire tech shopfitting solutions
R Tango coloured plastic shopping
trolleys in CI design with 160 litre
basket volume
R Primo shopping trolleys with coloured plastic components in CI design with 130 litre basket volume
R DRC shopping trolleys with 120
and 90 litre basket volumes
R EL 22 child shopping trolley
R Fun Mobil 80 service shopping
trolley
R Trolley shelters
R Entry systems and partition
systems
Baked
goods modules
R
INDUSTRY REPORTS
STANISŁAW OKONEK,
PAWEŁ WOŚ,
IVO MAKÓWKA,
Managing director of Bomi
Managing director of Piotr i Paweł
Public relations director of Alma delikatesy
delikatesy
We always wanted our stores to be places where we
ourselves would want to shop. We have remained true
to this philosophy since our establishment 18 years ago. In
our stores, we offer between 15,000 and 30,000 products,
including numerous delicacies and fine foods at the highest
level. We co-operate with regional producers for the tradi­
tional Polish grocery range, which ensures freshness. At the
same time our range of organic products is growing constantly, even though the organic market in Poland is still in
its infancy. We are noting increasing interest among
customers.
To supplement our range, we buy foreign delicacies
from around the world from well-known suppliers. It
goes without saying that with such a high-quality range of
goods the ambience in the store must also be right, which
is why we place a lot of value on exclusive shopfitting
solutions and a pleasant atmosphere in the store. We have
determined that the design of the Piotr i Paweł stores contributes to around one-third of the market success. We are
extremely happy with Wanzl as a longstanding shopfitting
supplier: the aesthetic, visually appealing solutions combined with the flexibility and long service life of the Wanzl
products are exactly what we want.
Customers favour Alma delikatesy because of its ex­tensive range of around 60,000 products. We regularly
import around 2,000 selected foreign specialities including
exquisite cheeses, fine wines, French goose livers and
rillettes and Belgian chocolate exclusively for the Polish
market. In addition to the fine food products from around
the world, Alma delikatesy also sells high-quality homemade-style Polish foods such as mustard, sausages, tea
and jams. Our specialities also include liqueurs distilled
according to traditional recipes. We offer these high-quality
products under the premium brand Krakow Buffet
(“Krakauer Kredens”).
This exclusive range of foods is developing very
positively: just two years ago Alma delikatesy operated
five stores; we now run 19 outlets with a further ten in
planning. We also want to position the Krakow Buffet brand
as an independent chain. Another important step in the
company's evolution has been our new online shop,
Alma24.pl, where customers can order fine food articles
around the clock. We operate electronic sales points
specially for this Internet project in Warsaw, Krakow,
Katowice and Sopot and are planning to extend these
to Wroclaw and other large Polish cities in the future.
The great shopping environment
at Bomi delikatesy is the thing our
customers appreciate the most.
Equally important are the super-fresh
goods and excellent service that we
provide. We currently have 28 stores
throughout Poland and plan to open
around 100 more outlets in 2009.
Most of these will be located in large
Polish cities. We have also started an
online Bomi store for our customers.
We put as much care into our
choice of Wanzl as supplier for our
store equipment as we put into our
choice of groceries. Why? Because we
only want the best for our customers.
Wanzl's shopping trolleys are very
spacious. What's more, they are easy
to operate and run smoothly. And on
top of all that, products made by
Wanzl are robust and durable – they
can be used again and again with
no need for maintenance.
20
WANZL WORLDWIDE
AUTUMN 2008
CZECH REPUBLIC
OI STATE-OF-THE-ART TECHNOLOGY MEETS ENVIRONMENTAL PROTECTION: Wanzl's new
electroplating plant in the Czech Republic electroplates 120 square metres of surfaces every hour.
W HOME MATCH FOR SUPERVISORY BOARD PRESIDENT RUDOLF WANZL who comes from the
Czech town of Jivova, near Olomouc. The new electroplating plant was inaugurated this summer: Managing
director GOTTFRIED WANZL, head of the Olomouc district IVAN KOSATÍK and director of the Czech
Wanzl branch JAN ZAJÍC (left to right).
U THE GENERAL MANAGEMENT OF WANZL CZECH REPUBLIC: Plant manager JAROSLAV ŠVEC,
quality manager MARTIN HOJNÍK, construction manager LUDĚK ČTVRTLÍK, branch director JAN ZAJÍC,
sales manager MILAN HORYL and finance director JAROMÍR SLEHA (left to right)
Surface Treatment
Protection for the environment and resources:
Wanzl Czech Republic opens one of Europe's
largest and most modern electroplating plants.
As a designated Ökoprofit company with environmental certification
according to DIN-EN-ISO 14001, Wanzl organises all company and operational processes according to environmental protection criteria. This
summer, at its branch in Hněvotín, Czech Republic, Wanzl took another important
step towards an environmental focus and resource protection combined with
innovative power and the highest quality standards. It opened a new 2,200 square
metre electroplating plant. According to Jan Zajíc, the director of the Czech Wanzl
branch, “In the 14-month test operation phase prior to opening, the new electroplating plant had already met all planned technical requirements regarding product quality and environmental protection.” An in-house electroplating plant lets
Wanzl ensure high-quality surface treatment while reducing energy, freight and
THE WANZL BRANCH in the Czech Republic
packaging material costs that would be incurred if Wanzl used external electroplating plants.
Wanzl invested in state-of-the-art technology for the new electroplating
plant. The plant is one of Europe's ten biggest and most innovative plants and,
with generously expanded production and warehouse areas, it is the largest
electroplating plant in the Czech Republic. The automatic zinc line runs in threeshift mode; a new rail with components to be zinc-coated enters the line every
four minutes. This process electroplates 120 square metres of surfaces per hour.
Individual components can weigh up to 400 kilograms each and be up to 4.5 metres long. The surfaces of shopping trolley components, shelving systems, and
logistics products such as pallet containers, castors and boxes are electroplated
at the Czech electroplating plant. «
Customers benefit
Wanzl offers its customers numerous advantages
thanks to the new state-of-the-art electroplating
plant in the Czech Republic:
RConsistent surface treatment quality according to the
highest of standards
RIn-house quality control
RLong-lasting surface appearance and protection against
corrosion even under heavy stress
RShorter delivery times and strict term observance
REnvironmental criteria taken into account
SWITZERLAND
WANZL WORLDWIDE
AUTUMN 2008
21
MARTIGNY IN THE SWISS CANTON OF VALAIS:
Wanzl equipped the MIGROS speciality stores
micasa and DO IT + GARDEN with the wire tech
shopfitting system.
PoS Design Multiplied
Ulrich Hakios on MIGROS speciality stores
The MIGROS speciality stores micasa, DO IT + GARDEN, m electronics
and SPORT XX are specialists in many fields. Whether our customers are
building a house or an office, want to provide furnishings, landscaping or audio
systems, participate in sports, read, or play, we offer the right range of products
a with clearly differentiated concept. The customer is always the focus of
our thoughts and actions – the MIGROS ranges of products and services are
aimed at the customer's needs. And the customer alone decides – by making a
purchase – whether he or she agrees with what we offer. The clearly defined
assortment structures of the four MIGROS speciality store lines enable us to
standardise goods displays, self-service, service situations, procedures, and
logistics at the PoS. Flexible standardisation is also necessary due to product
life cycles becoming increasingly shorter. Shopfitting solutions must be able to
react to adjustments to product ranges and trends quickly and cost-effectively.
For MIGROS, ideal shopfitting solutions are synonymous with clearly laid out
goods and a high level of convenience for customers combined with cleanliness
in the store. MIGROS's corporate design must also be incorporate, since a uniform market appearance ensures that customers recognise the brand immedi­
ately. Based on these specifications, the MIGROS speciality stores can be
planned more efficiently and multiplied throughout Switzerland. The independent co-ops have access to existing planning principles from the MIGROS co-op
association, allowing them to benefit from success. This procedure drastically
cuts planning and implementation costs and enables identical speciality store
types to be multiplied faster. «
U ULRICH HAKIOS, project manager for speciality store plan- U WIRE TECH gondolas: Home
ning/PoS design, MIGROS co-op association, Zurich
textiles in the MIGROS speciality
store micasa
WANZL SWITZERLAND
The Wanzl Switzerland Branch
was founded in 1972 in Thal in the
canton of St. Gallen. Since its founding,
Wanzl has provided MIGROS with selfservice systems and shopfitting products. Wanzl is also the Swiss market
leader in shopping trolleys. It delivered
over 30,000 trolleys in 2007. In addition to MIGROS, Wanzl's customers in
Switzerland include Coop, Aldi, Volg,
Spar, OBI, Hornbach, Prodega, Top CC,
Jumbo and Otto’s AG.
W CLEAN LINES with the Wanzl wire tech shopfitting system for product display in the MIGROS
speciality store DO IT+ GARDEN
MIGROS SPECIALITY STORES
R micasa
Home furnishings
R DO IT + GARDEN
DIY and gardening
R m electronics
Electronics
R SPORT XX
Sporting goods
R OUTDOOR SPORT XX
Trekking and outdoors; new store
format; the first of three stores is
set to open in autumn 2008
MIGROS:
“Better living every day”
The Swiss company MIGROS has dedicated itself to the quality of life of its
customers, employees and partners. Its motto is “better living every day”.
Founded in 1925, MIGROS has over 82,000 employees and has developed into
an association of ten regional co-ops, which are affiliated with the MIGROS co-op
association (MIGROS Genossenschafts-Bund, MGB). Today MIGROS comprises
539 supermarkets, 189 speciality stores, 9 OBI building centres and 198 restaurants. MIGROS's structure is what makes it unique. The retail company belongs
to its customers. Close to one-third of Switzerland's 7.5 million inhabitants are
co-op members or shareholders in MIGROS. MIGROS boasts 8.7 million customer
contacts a week.
WWW.MIGROS.CH
22
WANZL WORLDWIDE
AUTUMN 2008
FUTURE TRENDS
What comes after “Stingy is Smart”? Familiarity at local
grocers and the desire for convenience.
Hyper-Consuming
W ANDREAS
STEINLE is the
managing director of
Zukunftsinstitut in
Kelkheim/Frankfurt.
He provides an outlook on the future of
shopping.
When the Saturn chain of electronics stores announced the close of its
Forecourt shopping is growing for very simple rea“Stingy is Smart” (“Geiz ist geil”) campaign in May 2007, it represented
sons: the parking, the speed and the availability of essenthe end of an advertising era that emphasised price above all else.
tials in a small space. In short, it helps time-poor people on
Did this also mean the end of bargain
the go to manage their day-to-day
THE NEEDS OF THE 21ST CENTURY
hunting? I fear I must disappoint you,
life with greater ease. This group is
the bargain hunters are becoming inone that will increase greatly in num­
Individual
U
creasingly shrewd and professional. It
ber in future. More demanding jobs
Need
is not stinginess that drives them, but
and greater mobility are making time
U
U
U
U
rather the challenge of finding the
the scarcest resource. That fact that
SupportRelaxation
Community
Nevolution
best deal. People enjoy saving money.
there are more and more house­holds
SimplificationBalanceSocial bondsExpansion of horizons
Customers are no different than comwhere both partners are working is
ClarificationOutlet
Networking
Generation of options
mercial buyers in this respect.
exacerbating this effect. We are quite
Transparency
Making sense
Variation
Nowhere do people pay so much athappy to pay for anything that makes
tention to price as in Germany, where
life easier. People do not crave the
PEOPLE HAVE VERY BASIC NEEDS IN THE 21ST CENTURY ALSO.
even Porsche drivers will drive to a
lowest prices, they crave service. More
If retail fulfils these wishes, the reward will be long-term customer loyalty.
petrol station three miles away just to
than fifty percent of private consumer
Source: Zukunftsinstitut, “Hyperconsuming 2010”
save two cents a litre on their fuel.
spending today goes on services –
The same smart shopper, however,
and the trend is increasing.
will spend € 3 on a can of Red Bull at
the petrol station. The margin is conThis development represents a
siderable for both manufacturer and retailer. Instead of always looking at where
huge opportunity for retailers: New retail concepts
people scrimp, it is much more worthwhile to look at where they hand over their
described by the term “Local Grocer 2.0” are taking hold in
money without batting an eyelid.
the urban centres. These are smaller shops that focus on
service, design and fresh convenience foods such as ‘The
IU MEETING THE TASTE OF ITS CUSTOMERS: The Austrian MPREIS
supermarkets score with design and service.
FUTURE TRENDS
WANZL WORLDWIDE
ZUKUNFTSINSTITUT –
strategic knowledge for the
economy of tomorrow
The Zukunftsinstitut was established in 1998 by
Matthias Horx and shaped research into trends and
futurology in Germany right from the start. Today, the
institute is considered one of the most influential think
tanks in Europe for trend research and futurology. Future
scenarios for the economy, policy and society are elaborated, based on data resources from home and abroad as
well as multimedia scanning processes. The Zukunftsinsti­
tut's team includes experts from a wide range of disciplines:
they work together on study and consulting projects, and,
with their wide horizon of experience form a unique future
network. This network is complemented by research consultants from Europe, the USA and Asia. The associated
Zukunftsakademie offers an extensive range of seminars
on trend research and futurology.
Zukunftsinstitut GmbH – Internationale Gesellschaft
für Zukunfts- und Trendberatung
Robert-Koch-Strasse 116E
65779 Kelkheim / Germany
T +49 (0)6174 - 96 13-0
F +49 (0)6174 - 96 13-20
www.zukunftsinstitut.de
23
AUTUMN 2008
In the study “Hyperconsuming
2010”, Andreas Steinle and
Thomas Huber describe the consumer of the future: What needs
will they have? How can suppliers
adapt to them? And above all, what
long-term consumer lines and consumer trends will shape the markets of
the coming 25 years? The title Hyper
Consuming is because we will not
have regained transparency and containability of the markets even in 25
years. “What comes after stinginess?"
is therefore both the simple and
decisive opening question for both
authors.
"Hyper-Consuming 2010; Was kommt nach Geiz-ist-geil?" (Hyperconsuming 2010; What comes after Stingy is Smart?),
Zukunftsverlag,
ISBN-10: 3938284072,
ISBN-13: 978-3938284070,
€ 190
Order at www.zukunftsinstitut.de,
“Studies” section.
W CLOSENESS, PERSONAL CONTACT AND SERVICE were the strengths
of the local grocers of old. Customers will look for these features in the
future.
E PUBLIC EATING AT IKEA fulfils the desire for social closeness and community.
2010
Grocer on Elgin’ in London. This extremely stylish grocery
neighbours. There is a great need for social warmth in
store focuses on handmade organic ready meals and, of
highly individualised societies. This explains why so many
course, also offers a delivery and online ordering service.
people are once more enjoying mingling with the crowd as
Anyone thinking that something like
part of public prescence, or visiting
THE FUTURE BELONGS TO CONVENIENCE 2.0*
this would only work in a trendy capiIKEA to take a meal in-store. The
– the modern successors to the local grocers of
tal should look towards Austria. There,
Swedish furniture retailer is now one
old will make a comeback.
the Tyrolean family company MPREIS
of the top ten biggest caterers in
runs a hugely successful network of
Germany. Many visitors are now com­
Convenience 1.0 Convenience 2.0
around 150 supermarkets that are
ing to IKEA just to eat. As an older
time-saving
neighbourly
likewise distingui­shed by design and
gentleman so nicely put it, "You just
industrial
authentic
service quality. Each shop has been
don't get that kind of comfortable
mass availability
independent of time + location
individually de­signed by a top archicompanionship in a German café any
low price
personal
tect. The lifestyle magazine Wallpaper
more".
standard quality
called MPREIS a “seriously sexy suquick
health
permarket”. The shops have a feelIt is therefore very primal needs
good atmosphere that invites the cus­
Supermarket
Local groceries
and desires that hold the answer
tomer to linger. At MPREIS, shopping
Internet
to the question: What comes after
is regarded as setting the stage for in
Supermarket
“Stingy is Smart”? We crave social
terpersonal contact, or to put it an­
Out-of-home
relationships, and these cannot be
other way, it is regarded as the social
measured in money. When shopping,
centre of the local community. That is why the coffee shop
we want that local grocer feeling from days gone by with
also plays a central role in the MPREIS shops. Unlike most
the time-saving convenience solutions of modern times. «
supermarket cafes with their folding seats, customers enjoying lingering in MPREIS coffee shops and meeting their
“People crave social
warmth in a world
where time has
become the scarcest
resource.’’
*Source: Zukunftsinstitut, “Shopping scenarios”
24
WANZL WORLDWIDE
AUTUMN 2008
AUDIO BRANDING
Grabbing Customers
Sound designer Rainer Hirt knows how
audio branding works. He transforms the sounds of
companies, brands and products into hits.
How would you describe your job?
I'm almost always on record during the design process. In
other words, I consciously try to filter out everyday sounds
and music and am always looking for that perfect sound
for the current project. I am in close contact with the
customer and the musicians to oversee and control the
audio design process.
Trained communication designer Rainer
W Hirt is co-founder of Anemono Kommunika­
tion, an agency specialising in multisensory
corporate and brand design, headquartered
in Konstanz and Hamburg, Germany.
Anemono focuses on developing audio, visual
and increasingly olfactory communication strategies and design elements. Its customers include
Bosch, Danone, Symrise and VW. Anemono col­
laborates on research with several universities.
In 2003, Rainer Hirt founded the audio branding
information portal www.audio-branding.de, a
What does this audio design process entail?
Developing audio branding is complex because the effect
of acoustic stimuli generates emotions, creates identity,
and transports meanings. An important aspect is to put
together the right project team at the very beginning. For
example, if the project is a corporate sound project involv­
ing audio support for products in addition to company and
communication media, the team must include decisionmakers from marketing, design, research and development,
and product management. Experience has shown that
including ”unconventional thinkers” from other business
divisions in the team also has a positive impact. Once the
team has been put together, the project runs through five
phases: company analysis, audio positioning, implementation of a corporate sound profile, testing and then implementation. This process takes 10 to 24 months, depending
on the size of the company and the project team.
recognised resource among specialists.
More information: WWW.ANEMONO.DE
Corporate Sound-Portal:
WWW.AUDIO-BRANDING.DE
FURTHER READING:
Audio-Branding. Entwicklung, Anwendung,
Wirkung akustischer Identitäten in Werbung,
Medien und Gesellschaft; Kai Bronner and Rainer
Hirt, ed.; Fischer-Verlag, Munich;
ISBN-10: 3889274110, ISBN-13: 978-3889274113,
€ 22
What are the advantages of using audio for brand
communication?
Since we can't close our ears, sounds have an enormous
activating potential to make themselves stand out from the
rest. The fact of the matter is that the learning process
improves through multisensory presentation. The better a
corporate sound profile interacts and harmonises with the
visual appearance and other sensory triggers such as feel,
scent and taste, the better the customer is able to develop
an integrated multisensory image. Consequently, following
a learning phase, a visual logo can trigger a melody and
vice versa.
The effects of the five senses
Even though we perceive most information using our
sense of sight, we cannot discount the impact of the
other senses. Visual design alone – which customers
only perceive and process in part – is not enough for a
brand to set itself apart from the competition. In future,
all five senses must be used to communicate brands.
What role do audio signals play in branding?
People are constantly deliberating, assessing and catego­
rising. In just fractions of a second, we decide intuitively, and,
in part subconciously what actions to take. One example:
Customers have a negative reaction if their shopping trolley rattles in a premium supermarket. A trolley optimised to
create a pleasant sound boosts the customer's impression
of the high-quality store, which can have a positive impact
on purchasing decisions.
Where does brand communication using sound
begin?
For me it's begins as early as the telephone interface,
which generally serves as the first contact with a company.
And since first impressions count, every company should
pay attention to this communication channel. They must
remember that it's better to have no queue at all than to
have a poor or deterrent one.
Give us a really good real-world example of audio
branding.
I think Intel's audio logo is particularly successful, and it
has also proven effective. Not only did Intel have an especially clever ad positioning strategy, the audio logo is an
excellent translation of innovation as a company value.
Audi's current audio logo also demonstrates a successful
transfer of brand philosophy. The logo embodies Audi's
defined brand values – “human“, “leading“, “visionary“ and
“passionate“. «
Importance of the senses for brand
perception (in %)
Sense 0
10
20
30
40
50
60
Sight
58
Smell
45
Hearing
41
Taste
31
Touch
25
Source: Brand Sense, Milward Brown
AUDIO BRANDING
WANZL WORLDWIDE
by Their Ears
AUTUMN 2008
25
I FROM THE SOUND STUDIO DIRECTLY TO
THE CUSTOMER'S EAR – HEARING IS ONE OF
THE MOST IMPORTANT SENSES. The reason
is quite simple: You can close your eyes, but you
can't close your ears.
“3m audio” sound studio, Ulm-Gögglingen, Germany
Quiet & relaxed
shopping
Stores that reduce noise encourage
customers to buy. Wanzl castors with
innovative SoftDrive technology considerably cut the noise level in stores.
The hub-integrated spring provides a
cushion when floors are uneven and
ensures that trolleys run smoothly.
This proactive service represents a
new shopping quality, which creates
customer loyalty.
W QUIET SHOPPING WITH SOFTDRIVE
CASTORS
Acoustic branding
Florian Krauss, marketing assistant at Wanzl, stud­
ied the sound properties of different beer bottles for
his degree thesis. He focused on the glugging sounds
when beer is poured. Close to 300 participants in the online
market study classified four bottle shapes with different
contents into association terms. “Calming“, “energetic“,
“pleasant“, “high-quality“, “musical instrument“, “babbling
brook“, “vitality“ and “fresh“ were the words most often
used to derive brand value. For example, a high-quality and
fresh sound indicates a premium beer, while rhythmic
sounds are associated with youthful beef. Time-consuming
experiments and recordings led to surprising results:
R The smaller the angle from the neck of the bottle to
the body, the louder and more rhythmic the pouring
sound.
R The longer the neck, the longer the sound.
R Cold beer sounds darker than warm beer.
R Mixed beer drinks generally sound lighter than regular
beer.
R The less carbon dioxide, the less specific the sound.
A full third of participants believed that sounds can have a
positive impact.
The Power of Sound
According to a study by the audio consulting group,
companies are increasingly using audio elements to
attract consumers. A current survey of DAX 30 companies confirmed that over a third of companies asked already
use the power of sound for establishing and reinforcing
their brand image. A further 38 % plan to add sound to
their brand in future. According to Patrick Langeslag, manag­
ing director of the audio consulting group, ”an increasing
number of companies in B2B have recognised that even
business customers are sensitive to more than just rational
facts. A strong company image, which reaches a customer's
emotions, in addition to offering a clear rationale, is often
crucial to a customer's decision to buy. An audio brand also
reinforces employees' identification with the company.”
WWW.ACOUSTIC-BRANDING.DE
Audio Glossary
Audio logo: Short, unmistakable tone
sequence that is the acoustic calling
card of a company.
Jingle: Short melody that is the
acoustic calling card of a company;
usually longer than an audio logo
and often sung or spoken.
Brand song: A brand's own song,
generally composed exclusively for
the company, which can often
become the brand theme.
Brand voice: Voice that is associated
with the brand.
PATRICK LANGESLAG, managing director of
the audio consulting group. The consultancy
for acoustic branding was founded in 2001 in
Hamburg, Germany, and has branches in
London and New York.
SCORE for the Intel audio logo
W 26
WANZL WORLDWIDE
AUTUMN 2008
HOTEL SERVICE | SECURITY PRODUCTS
Seehotel Fontane &
Gesundbrunnen Neuruppin:
Relaxation for the soul. Hotel
director Martina Jeschke opens
the doors of this four-star
resort.
Resort Mark Brandenburg
How did the idea of this premium resort, the Resort
Mark Brandenburg, take shape?
Neuruppin's mayor Jens-Peter Golde was one of the initiators of the project. His idea combined with the economic
potential of a hotel and wellness spa convinced economic
investors. The Seehotel Fontane opened in October 2005,
and the Gesundbrunnen Neuruppin followed a little less
than two years later. Seehotel and Gesundbrunnen make
up the Resort Mark Brandenburg.
What are your target groups?
Business guests and guests on wellness and spa holidays.
Our resort first developed quite quickly as an ideal event
location for up to 240 first-class and business-class
guests, between Hamburg and Berlin. The strategic location is a real advantage – there are two motorway exits,
and the Brandenburg Gate in Berlin is only about a fortyfive-minute drive away. Berlin can also be reached on a
relaxing boat ride.
And what do your guests on holiday like about the
Resort Mark Brandenburg?
Spa guests love the exclusivity and calm that the location
offers. The unadulterated natural surroundings of Ruppin
Lake, which offers a variety of leisure and sport options
such as golf, sailing, rowing and hiking, ensure our guests
can relax. The Gesundbrunnen wellness spa of course
attracts more than a few visitors. Guests wind down
quickly at our resort – we offer “therapy for the soul”.
MARTINA JESCHKE,
director of the
Seehotel Fontane
Where do your guests come from?
Our guests currently come primarily from the Berlin and
Hamburg areas. We are also seeing a growing number of
guests from abroad, especially from Scandinavia, but also
from Great Britain and Italy.
Last year the Resort Mark Brandenburg made its debut in the German
wellness hotel “Olympics”, being named “Wellness Aphrodite 2007” by
the publication “Top hotel”. What were the deciding factors in that win?
Our contemporary and innovative all-in-one hotel and wellness oasis in the
premium category was the key. Gesundbrunnen includes almost 5,000 square
metres of multiple indoor and outdoor pools, including a relaxing thermal saltwater pool with comfortable water temperatures up 34 degrees. The saltwater
bubbles up from depths of 1,600 metres and more. Our 400 square metre float­
ing lake sauna with sun deck, which floats on pontoons directly on Ruppin Lake,
is the only one of its kind in Europe. The entire top floor of the lake sauna is a
sun deck. We also offer a steam room, a laconium, a low-temperature sauna, a
Finnish sauna, herbal baths and an ice cave in the main wing of the Gesund­
brunnen. No one else in Germany offers as much. On the beauty and spa side,
our range of treatments for men and women leaves nothing to be desired. Only
trained sport therapists and physiotherapists work with guests in the sport
and exercise area, and we offer services such as strength training, back pain
prevention and physiotherapy.
What culinary offerings await your guests?
We offer something for everyone. Our cosy Seewirtschaft restaurant offers
guests delicious home-style cuisine ranging from hearty to Mediterranean.
Parzival offers elegant international dining with an excellent selection of wines
and an incomparable view of the lake. Guests also enjoy our lake terraces and
cocktail bar with an open fireplace.
Resort Mark Brandenburg is also committed to art. How is this concept
presented?
Art is omnipresent here at the resort. We have teamed up with the ”Blaues
Haus” gallery in Lentzke to display works by various artists in the conference
cafeteria and on different hotel storeys. Every corridor is transformed into an
experience. The exhibits rotate every three months, allowing us to show up to
800 different pieces a year. This concept has made us and the ”Blaues Haus”
an established address and the largest gallery in Brandenburg. «
HOTEL SERVICE | SECURITY PRODUCTS
WANZL WORLDWIDE
AUTUMN 2008
27
PURE RELAXATION: 400 square metres
OO of water with indoor and outdoor pools and direct lake access.
THE GESUNDBRUNNEN NEURUPPIN
O offers 5,000 square metres of first-class wellness, beauty, sports and physiotherapy facilities.
THE PARZIVAL RESTAURANT meets the
I highest of culinary standards.
“Our wellness programme
reju­venates guests.”
MINJA SPAHIJA, Beauty + Spa director at the Gesundbrunnen and owner
of Beauty + Style in Zurich
Resort Mark Brandenburg has a wide range of relaxing offerings, including a full
range of beauty and spa treatments and sports. For more information see:
www.resort-mark-brandenburg.de
www.seehotel-fontane.de
www.gesundbrunnen-neuruppin.eu
“The Resort Mark Brandenburg
team is doing its all to win a
second 'Aphrodite'.”
JOACHIM RIEDERLE, managing director of Resort Mark Brandenburg GmbH
FIRST CLASS: The Wanzl chambermaid trolley helps ensure efficient room service.
W ROLLING SERVICE – Wanzl luggage transport trolley
E SECURITY PRODUCTS
Hotel Service
Stylish security systems from Wanzl are the ideal solution for buildings
featuring sophisticated architecture and a high feel-good factor, such as
the Resort Mark Brandenburg. In the expansive entry area of the Gesund­
brunnen Neuruppin, Wanzl installed two attractive Transtec turnstiles equipped
with an integrated card scanner operating in both directions. When guests enter
or leave the Gesundbrunnen, the integrated pressure sensors automatically
activate the motorised turnstile. Two electromechanical Portec turnstiles from
Wanzl regulate entry to and exit from the floating lake sauna.
WWW.WANZL-ZUTRITTSKONTROLLEN.COM
Wanzl expertise ensures effective work processes in the hotel and
catering trade – and thus also the competitiveness and business
success of its partners.
The Wanzl Hotel Service business division delivered many economical and
user-friendly products for housekeeping, food & beverage, front office, and
storage & shelving systems to the Resort Mark Brandenburg.
Products include:
R Luggage transport trolleys
R Chambermaid trolleys
R Minibar filling trolleys
R Room service tables
R Laundry trolleys
R Shelving systems
WWW.WANZL-HOTEL.COM
28
WANZL WORLDWIDE
AUTUMN 2008
CULINARY ARTS
Creative
Spontaneous
Cuisine
“Pots are round so that cooking can change
directions.” That is the credo of Ralf Zacherl, who
earned his first Michelin star at the age of 26.
We spoke with the well-known TV chef about
the value of food and the art of cooking.
What do you think are the most important
ingredients when cooking?
The quality, freshness and flavour of products are
essential to cooking. It's an art for a good chef to tune
suppliers in to the needs of the kitchen. I think ecological aspects are also important these days. Do I really
need strawberries or raspberries in December if it
means they have to be transported halfway around
the world? It makes more sense to take fruit when it
is in season and preserve it for use in the winter.
This also keeps food costs lower.
Where do you do your personal grocery shopping?
I'm usually on the road five days a week, which doesn't leave much time for
shopping. But I occasionally go to supermarkets out of interest. Some brands are
very impressively presented, particularly in southern Germany, and goods, especially fresh products, are really well sorted. Culinary influences from Switzerland,
France and Austria are sometimes readily apparent. Stores have come to understand how customer loyalty works: Premium goods, a sales team that notices
straight away when customers are looking for something, and free recipes pro­
vided when new products are introduced. Of course, there are also clear advantages to regional farmers' markets. They offer customers a local source for fresh
goods, often from controlled farming. These food experts, who really know the
ins and outs of the products they offer, also offer a diverse assortment of meat,
cheese, fruit and vegetables using a minimum of space. It's especially con­
venient for customers and saves time, so they're willing to pay a few euros
more if needs be.
Germans are very sensitive to increases in food prices. What do you
think about that?
We Germans in particular are known for our love of expensive cars. We have no
problem paying 18 euros for a litre of motor oil. But 4 euros for olive oil is gen­
erally seen as excessive, even though a good oil rightly has its price. I really
don't understand it. You shouldn't skimp on food quality. You can save money
on toilet paper.
Can anyone cook?
Nowadays every home has a fridge
and a cooker – these are the
basic requirements for cook­
ing. You can only learn to
cook by practising, not
by browsing
through cookbooks or watch­
ing cooking
programmes on
TV. You always
make mistakes.
I do, even as a
professional chef. But
you get to take pleasure in great successes.
Your trademark is your creative and spontaneous
cooking style.
I don't always follow recipes. Recipes are more like guidelines for cooking, not the Ten Commandments. For example, a dash or sugar or bit of honey is usually added to tomato sauce. But if you use freshly harvested tomatoes,
they have enough sweetness. You don't need to add sugar.
Otherwise the sauce would taste like you had added vanilla ice cream. Cooking is a creative process. Even if you
could cook for 150 years, it would always be exciting and
you would keep learning something new. Just recently, an
older woman recommended using buttermilk to remove
beet­root stains on clothing. I hadn't heard of this before.
Is there a country you appreciate for the food quality
and freshness of its products?
Certainly France. My personal favourite is Asia. The freshness,
aromas and spices are sensational. Many Asians go shopping
CULINARY ARTS
WANZL WORLDWIDE
RALF ZACHERL & WANZL RECOMMEND:
RED RICE SALAD WITH BELL PEPPER AND PRAWNS
29
AUTUMN 2008
COOKING VITAE
Ralf Zacherl, born in 1971, is from Wertheim
in the Franconia region of Germany. His parents,
Ingredients (for 4 people)
both restaurateurs, wanted their son to study
200 g red rice (available in Asian supermarkets) | Salt | 10 jumbo prawn
business, to learn something “better”, but were
tails | 2 red bell peppers | 1 red onion | Olive oil for frying | Pepper
unable to convince him. After receiving his chef's
Freshly ground coriander | 1 l tomato juice | 1 bunch basil
training at the Schwanenwerder hotel in Wert­
1 tsp red curry paste | 4 tbsp peanuts | Two mangetouts (for garnishing)
heimer, Zacherl moved on to important steps in
his career:
01
Cook the rice in saltwater according to the directions on the package,
Stefan Marquard, 3 Stuben in Meersburg,
and drain.
Germany: “This job and working with Germany's
02 Peel the prawns, slice along the back and remove the dark vein using
most honoured chef in “free-hand improvisation”
a sharp knife. Wash the prawns and pat dry. Cut into small pieces. Cut
had a profound impact on me and my style of
the peppers in half, remove the seeds and wash them. Dice. Peel and
cooking.“
dice the onions.
Harald Wohlfart, Traube Tonbach in
03 Heat a bit of oil in a pan and sauté the prawns with the onion and
Baiersbronn, Germany: “As a chef here, I learned
pepper on high until golden. Season with salt, pepper and coriander,
to experience and to live perfection.”
and deglaze with the tomato juice. Let cook for 1 minute.
Egbert Engelhardt, Graues Haus in
04 Wash the basil, shake it dry and pinch off the leaves. Mix the rice
Oestrich-Winkel, Germany: “I learned to pair wine
with the prawn sauce, red curry paste, basil and peanuts. Wash the
and food, traditional cooking and braising tech-
mangetouts, cut into thick strips and sprinkle over the rice salad.
niques, and of course how to combine simple,
high-quality basics with luxury products.“
TIP: Pea shoots are a nice contrast to the red rice and taste delicious.
1997: Earned a Michelin star and 16 Gault Millau
When I manage to get them from an Asian supermarket, I sprinkle
points in his first year as head chef at Grauen
them over the salad instead of the mangetouts.
Haus: “It was a group effort – the entire kitchen
team earned it.”
Zacherl also served as head chef at:
RAthenee Palace gourmet restaurant, Djerba
RRestaurant STIL, Berlin
RRUTZ wine bar, Berlin
2001: “Gastro Award“ for best newcomer and
twice a day – once for the afternoon meal and once for the
evening meal. Unthinkable in Europe.
best newcomer at the “Berliner Master Chefs”
awards
2002: “Berliner Master Chef“
What eating advice do you have for stressed managers
with little time?
You can and should eat everything, but in moderation. It's ok
to eat a sausage, hamburger or pizza once a month. When it
comes to eating, I see myself as a chef, not a missionary.
But in general a process needs to be implemented in society from early on – in preschool, in school and in the home.
Healthy food just tastes better, and it's better for you as
well. Creamed spinach kept hot for two hours in the central caterer's cafeteria can only end up tasting like cardboard. My colleagues Mario Kotaska and Martin
Baudrexel and I have teamed up several times to hold
cooking demonstrations using fresh and high-quality
ingredients at the “REWE Family Day“. That has
been really great.
Zacherl began his career as a TV chef in 2003.
In Germany, “Die Kochprofis“ airs on Sundays at
2 p.m. (CET) on RTL2 (nominated for the Golden
Camera); “Lanz/Kerner kocht“ airs on Fridays at
11 p.m. (CET) on ZDF.
WWW.RALF-ZACHERL.DE
THE “KOCHPROFIS” –
UNCONVENTIONAL COOKING PROS
Four chefs have lined up to
bring some spice into German kitchens. Their mission
is clear: No more bland, monotonous, bad-tasting food.
Everything these four professional chefs braise, stir and season tastes
What is your favourite thing to eat?
I eat everything, except cat and dog, which I have
tried, but I won't do it ever again for animal protection reasons. I don't have a specific favourite
dish. «
great. They truly make an impression through
their finesse, which we could all use a bit of! Have
you always wanted to know what makes a good
vinaigrette, how to make a really great potato
salad or how to prepare a roast? The cooking pros
will tell you! Their cookbook offers personal secrets for gourmets, the basics of kitchen or­gan­i­
sation and “Kochprofi” recipes.
“Die Kochprofis – das Kochbuch.
100 Rezepte, Geheimtipps und goldene
Regeln“ by Ralf Zacherl, Mario Kotaska, Stefan
Marquard, Martin Baudrexel; 192 pages;
vgs 2008; language: German; € 19.95
ISBN: 978-3-8025-1763-1; www.vgs.de
30
WANZL WORLDWIDE
AUTUMN 2008
LOGISTICS + INDUSTRY
Order Picking
Wanzl gets mail-order business rolling
ALSO USED DURING FINAL INSPECTION AT
U DUTTENHOFER: The 290 Wanzl KT 3 picking
trolleys
DUTTENHOFER
GROUP
W READY FOR
SHIPPING TO THE
CUSTOMER: Once
the orders are picked,
KT 3 picking trolleys
reach the Duttenhofer
packing line almost
In recent years, Wanzl has delivered 290 KT 3 order
picking trolleys to the Duttenhofer Group. The trolleys,
equipped with four shelves, are used for incoming and outgoing goods as well as for picking and return deliveries.
Due to their numerous applications, the picking trolleys feature variable fittings and set ups: Two of the four shelves
can be unhooked, and three shelves are made of perforated
sheet metal for safe picking and transporting small electronic
components. This functionality associated with everyday
use of Wanzl trolleys is a considerable factor for the
Duttenhofer Group. All trolleys are also fitted with a hinged
ladder, which is of particular benefit during manual picking
and saves time reaching high-level shelves. The compact
dimensions, mobility and easy handling are a huge benefit
for the every day user. The Duttenhofer Group is extremely
positive regarding the durability and the long-lasting flawless service life of the Wanzl KT 3 picking trolley. «
immediately.
Wanzl logistics + industry
Wanzl picking and transport trolleys are available for any
application – we also custom-build them on request. Ergo­
nomical design, carefully selected materials and the latest
computer-controlled production processes guarantee optimum workmanship and reliable operation.
The Duttenhofer Group, which is
headquartered in Würzburg, is one
of Europe's leading distributors
of digital imaging and consumer
electronics products. The six mailorder companies in the Duttenhofer
Group – DGH, DGH international,
dexxIT, DIFOX, TECHNIKdi­rekt.de and
TECHNIKdirekt business – offer over
30,000 products from all the major
brand manufacturers for wholesale
and retail. Each of the six shippers
has its own Internet shop. The
Duttenhofer Group's Internet shop
www.TECHNIKdirekt.de is one
of Europe's leaders in the direct-toconsumer business. One of the main
factors behind this success is the
high level of logistical expertise.
FAIR TRADE
Every day, DHL ships up to 5,000
packages from the German DW
Shop dispatch centre in Königs­
winter near Bonn. The deliveries
contain fairly priced, ethical hand-made
products and food from the develo­p­
ing world. Up to 400,000 packages
with a total of 1.2 million dispatched
items pass through here every year.
Orders are picked manually using 50
Wanzl KT 3 picking trolleys, which
have a 5th wheel at the bottom for
easy manoeuvring. One Wanzl trolley
can carry up to 16 boxes, and each
box has its own space on the trolley
depending on height. “Route-optimised
picking, associated with this defined
space assignment on the shelves has
made a huge impact on picking effi­
ciency”, says the head of DW dispatching, Willi Arnold. The trolley's four
shelves can be accessed from both
sides. In addition, depending on the
goods to be picked, three of the four
intermediate levels can be
set up at different heights.
THE DW SHOP DISPATCH CENTRE
W Online turnover with
goods in Germany
BILLION EUROS
0
2
4
6
12
14
10.9
10
2006 2005 10
11.9*
2008 2007 8
7.4
2004 5.2
*Forecast; source: bvh graph
The German E-Commerce and Distance Sel-
“The Wanzl trolleys are ideally suited
for our processes and our product
mix. Their size and easy handling
keep impressing us day in, day out,
and their long service life is a big
plus.”
ling Trade Association (bvh) expects turn­
W Dietmar OEstreicher,
Steinmark, “the industry is growing primarily
head of the Duttenhofer Group logistics centre
through the Internet.” Long gone are the days
over from e-commerce in the German retail
sector to increase in 2008. According to a
current forecast, turnover from e-commerce will
increase by 9 % to 11.9 billion euros in 2008.
According to bvh managing director Dr. Thomas
when store-based retail and e-commerce were
mutually exclusive. A growing number of companies view e-commerce as an attractive way to
generate additional sales.
WWW PRODUCT PRESENTATION
WANZL WORLDWIDE
AUTUMN 2008
31
Greater convenience, more capacity and higher turnover: The suc­
cessful Wanzl EL family has a new
member. The ELP model with its
stand­ard swing rack lets customers
transport PET bottles and other large
packages conveniently outside of the
basket, leaving room inside the basket
for more purchases. The trolleys are
stable and can be steered and pushed
easily even when the swing rack is
full. Wanzl offers its ELP model in four
basket volumes from 150 to 240
litres. The new series also includes a
comprehensive range of accessories.
Another version of
R Wanzl's EL shopping
trolley series with lots
of room in the basket:
The ELA with a
pull-out crate holder.
PRODUCT INNOVATION
Make room for ELP shopping trolleys with a swing rack
Clever solution
Convenient & safe
Intelligent mechanics
Flexible loading options
When the swing rack is pulled out,
it locks into position automatically.
This leaves both hands free, allowing
customers to effortlessly fill the
trolley. When not in use, the swing
rack remains under the basket to
prevent injury while customers shop.
The original Wanzl swing rack is an
ingenious solution for making shopping even more convenient for custom­
ers. The comfortable loading height
makes it easy to load heavy packages
and transport them safely. The rack
keeps goods protected and puts them
directly in the cashier's line of sight.
When trolleys are pushed together for
storage, the rack automatically swings
in. This enables each centimetre of
the trolley's volume to be used for
storage so no additional storage
space is required.
One or two cases of PET bottles can
be loaded depending on the model
and swing rack without using any
basket space and without risking
damage to the goods in the basket.
Versatile solution
The ELP model swing rack – also ideal
for other large packages.
32
WANZL WORLDWIDE
AUTUMN 2008
CONTACTS
WANZL WORLDWIDE
Wanzl
Metallwarenfabrik GmbH
Bubesheimer Strasse 4
89340 Leipheim, Germany
P.O. Box 1129
89336 Leipheim, Germany
Phone +49 (0) 8221 / 729-0
Fax +49 (0) 8221 / 729-1000
[email protected]
www.wanzl.com
Europe
subsidiaries
austria
Wanzl Gesellschaft mbH
Deutschstrasse 12
1230 Vienna
Phone+43 (0) 1 / 616 25 46
Fax +43 (0) 1 / 616 25 46 20
[email protected]
www.wanzl.at
Belgium / LUXEMBoURG
Wanzl b.v.b.a.
Ambachtenlaan 36
Ambachtenlijke zone Haasrode
3001 Heverlee
Phone +32 (0) 16 / 40 28 30
Fax +32 (0) 16 / 40 01 69
[email protected]
www.wanzl.be
CZECH REPUBLIC
Wanzl spol s.r.o.
Okr.Olomouc
78347 Hnêvotín 333
Phone+42 (0) 585 / 75 15 55
Fax +42 (0) 585 / 75 15 51
Prague:
Phone +42 (0) 244 / 09 07 44
Fax +42 (0) 244 / 09 07 40
[email protected]
www.wanzl.cz
FRANCE
Wanzl SAS
21, Rue Westrich
BP 30134
67603 Séléstat Cedex
Phone+33 (0) 388 57 48 50
Fax +33 (0) 388 92 17 23
[email protected]
Paris:
Phone+33 (0) 144 75 02 02
Fax +33 (0) 144 75 31 00
[email protected]
www.wanzl.fr
GREAT BRITAIN
Wanzl Ltd.
Europa House Heathcote Lane
Warwick CV34 6SP
Phone+44 (0) 1926 / 45 19 51
Fax +44 (0) 1926 / 45 19 52
[email protected]
www.wanzl.com
HUNGARY
Wanzl Magyarorszag KFT
Kunigunda u. 58
1037 Budapest III
Phone+36 (0) 1 / 387 37 92
Fax +36 (0) 1 / 437 08 50
[email protected]
www.wanzl.hu
ITALY
Wanzl Italia S.r.l.
Via Del Ferro n° 8 / 10,
Localita Averolda
25039 Travagliato
Phone+39 030 / 686 39 49
Fax +39 030 / 686 45 22
[email protected]
www.wanzl.com
NETHERLANDS
Wanzl Nederland b.v.
Karolusstraat 4
4903 RJ Oosterhout
Phone+31 (0) 162 / 42 22 50
Fax +31 (0) 162 / 45 46 50
[email protected] | www.wanzl.nl
POLAND
Wanzl Sp.z o.o.
ul. Mszczonowska 69
05-830 Nadarzyn
Phone+48 (0) 22 / 739 73 80
Fax +48 (0) 22 / 739 73 85
[email protected]
www.wanzl.pl
RUSSIA / CIS
000 Wanzl-MAWY
Luzhniki 24 Block 9
119048 Moscow
Phone+7 495 / 504 28 67
Fax +7 495 / 504 28 69
[email protected]
www.wanzl.ru
SLOVAK REPUBLIC
Wanzl SK, s.r.o.
Cukrovarská 427
926 01 Sered‘
Phone+42 1 / 317 89 13 81
Fax +42 1 / 317 89 79 28
[email protected]
www.wanzl.sk
SPAIN
Wanzl Equipamiento
Comercial, S.L.
Poligono Industrial ‘El Pla’
c / Miquel Torelló i Pagès,
58 Nave 1
Apdo. de Correos 1485
08750 Molins de Rei Barcelona
Phone+34 (0) 93 / 680 36 50
Fax +34 (0) 93 / 680 36 52
[email protected]
www.wanzl.es
SWITZERLAND
Wanzl (Switzerland) AG
Industrie Hegi 2
9425 Thal
Phone+41 (0) 71 / 886 90 10
Fax +41 (0) 71 / 886 90 15
[email protected] | www.wanzl.ch
UKRAINE
TzOV Wanzl-MAWY
Schovkovychna vul. 42-44
01601 Kiev
Phone+380 44 / 390 11 12
Fax +380 44 / 390 11 14
[email protected]
www.wanzl-mawy.com.ua
Europe
representatives
CROATIA
Smeh d.o.o. - Gorjupova 13
1000 Ljubljana
Slovenia
Phone+386 (0) 1 / 244 08 00
Fax +386 (0) 1 / 244 08 10
[email protected]
CYPRUS
P.C. Orinos Ltd.
P.O. Box 21285 | 1505 Nicosia
Phone+357 (0) 22 / 45 84 00
Fax +357 (0) 22 / 76 76 54
DENMARK
Expedit a / s
Toftegaardsvej 4
P.O. Box 86
8370 Hadsten
Phone+45 87 / 61 22 00
Fax +45 87 / 61 23 00
[email protected]
ESTONIA
Melton
Peterburi Tee 71
11415 Tallinn
Phone+372 (0) 6 / 20 50 51
Fax +372 (0) 6 / 20 50 52
[email protected]
FINLAND
Expedit a /s filial i Finland
Mestarintie 8B
01730 Vantaa
Phone+358 207 43 36 40
Fax +358 207 43 36 49
[email protected]
GREECE
Voyatzoglou Systems S.A.
12 km Nat. Road, Athens, Lamia
14451 Metamorfosi
Phone+3 (0) 210 / 288 86 00
Phone+3 (0) 210 / 288 86 45
Fax +3 (0) 210 / 288 86 99
ICELAND
Rymi ehf.
Háteigsvegi 7 | P.O. Box 5091
105 Reykjavik
Phone+354 (0) 1 / 511 11 06
Fax +354 (0) 1 / 511 11 10
[email protected]
LATVIA
Kompanija Vitrum
G. Astras 3a
1082 Riga
Phone+371 (0) 7 / 80 23 84
Fax +371 (0) 7 / 80 23 87
[email protected]
LITHUANIA
UAB Husas
Pramones g. 141
2000 Vilnius
Phone+370 5 / 260 74 52
Fax +370 5 / 267 03 40
[email protected]
MACEDONIA
MAG Commerce
Str. Zelevo 3-3 / 9
1000 Skopje
Phone+389 (0) 2 / 307 65 93
Fax +389 (0) 2 / 307 65 93
Mobile+389 (0) 70 26 64 59
[email protected]
Malta
Creative Refurbishing Centre
(Malta) Ltd.
Tilio’s Bldgs., St.Paul‘s street
NXR 03 Naxxar
Phone+356 21 / 41 94 00
+356 21 / 41 96 00
Fax +356 21 / 41 95 00
Mobile+356 99 47 94 00
[email protected]
www.crcmalta.com
NORWAY
Expedit Norge a / s
Hvamveien 4
2026 Skjetten
Phone+47 64 83 13 00
Fax +47 64 83 13 99
[email protected]
Portugal
Distrol
Av. Oscar Monteiro Torres,
37 A-C 1000-216 Lisbon
Phone+351 (0) 21 / 79 60 13 6-9
Fax +351 (0) 21 / 796 23 29
[email protected]
ROMANIA
Eurofit / Vozatyoglou Systems
Romania SRL
St. Viitorulu 199, sect. 2
Bucharest
Phone+40 (0) 21 / 212 39 90
Fax +40 (0) 21 / 212 39 64
[email protected]
SERBIA-MONTENEGRO
PREDUZEČE SMEH d.o.o.
BEOGRAD
Cara Uroša 35
11 000 Belgrade
Phone+381 (0) 11 / 291 08 20
Fax +381 (0) 11 / 263 64 24
[email protected]
SLOVENIA
Smeh d.o.o. – Gorjupova 13
1000 Ljubljana
Phone+386 (0) 1 / 244 08 00
Fax +386 (0) 1 / 244 08 10
[email protected]
SWEDEN
Expedit Sverige AB
Gårdsfogdevägen 16
SE-168 66 Bromma
Phone +46 (0) 8 626 07 70
Fax +46 (0) 8 627 02 11
[email protected]
www.expedit.se
TURKEY
ÜCGE Magaza Ekipmanlari
PAZ.SAN.TIC.AS
Bursa Oranize Sanayi Bolgesi
Kahverengý Cadde No. 16
16159 Bursa
Phone+90 (0) 224 / 280 00 00
[email protected]
overseas
subsidiaries
Australia
Wanzl Australia Pty. Ltd.
97 Highbury Road
BURWOOD VIC 3125
Phone+61 (0) 3 / 98 08 22 99
Fax +61 (0) 3 / 98 08 22 66
[email protected]
www.wanzl.com
CHINA
Wanzl Commercial
Equipment (Shanghai) Co., Ltd.
No. 838 Shu Hai Rd,
Song Jiang Industrial Zone (East),
Shanghai 201611
Phone +86 (0) 21/6760 1558
Fax +86 (0) 21/6760 1658
[email protected]
www.wanzl.com.cn
SOUTH KOREA
Wanzl Korea Ltd.
317, Hyundai Parkville, 108,
Guro 5 Dong, Guro Gu
Seoul 152-843
Phone+82 (0) 2 / 877 14 31
Phone+82 (0) 2 / 877 14 03
Fax +82 (0) 2 / 877 14 32
[email protected]
www.wanzl.com
UNITED ARAB EMIRATES
Wanzl Middle East FZE
Gold & Diamond Park
Building 5, Office 110
P.O. Box 262007
Dubai, U.A.E.
Phone +971 (0) 4 341 95 55
Fax +971 (0) 4 341 95 95
[email protected]
www.wanzl.com
overseas
representatives
ARGENTINA
Fabrica de Envases
Automaticos S.A.
Avda. Andrés Rolón 25 47
(1643) Beccar | Buenos Aires
Phone+54 (0) 11 / 47 43 84 05
Fax +54 (0) 11 / 47 42 21 37
[email protected]
AUSTRALIA
Brice Australia Pty. Ltd.
19 Evans Street
P. O. Box 228
Burwood, VIC 3125
Phone+61 (0) 3 / 98 88 71 25
Fax +61 (0) 3 / 98 88 79 09
[email protected]
Chile
Porta Nuova S.A.
Santo Domingo, 4780
Quinta Normal
Santiago
Phone+56 (0) 2/392 74 01
Fax +56 (0) 2/773 21 47
[email protected]
DOMINICAN REPUBLIC / CARIBBEAN
CORTINOVA, S.A.
Edificio Martinez Burgos
Ave. Sarasota #24
Ensanche Bella Vista
Santo Domingo
Phone+1 809 / 537 77 00
Fax +1 809 / 537 79 00
Mobile+1 809 / 399 72 69
[email protected]
[email protected]
Ecuador
Unikert de Venezuela C.A.
Centro Empresarial Torre
Humboldt, Piso 14, ofic. 14-02
Urb Parque Humboldt Prados
del este
1080 Caracas | Venezuela
Phone+58 (0) 2 / 129 75 09 35
Fax +58 (0) 2 / 129 75 0 1 50
[email protected]
EL SALVADOR
GUATEMALA | HONDURAS
BM Marketing S. de R.L. de
C.V.Av. San Francisco #16
Bodega #2 | Col. San Francisco
Cuautltalpan Naucalpan,
Estado de México 53370
Phone +52 55 / 5358-6159
Fax +52 55 / 5358-5011
[email protected]
PERU
Unikert de Venezuela C.A.
Centro Empresarial Torre
Humboldt, Piso 14, ofic. 14-02
Urb Parque Humboldt Prados
del este
1080 Caracas | Venezuela
Phone+58 (0) 2 / 129 75 09 35
Fax +58 (0) 2 / 129 75 0 1 50
[email protected]
india
Bizerba India Private Limited
EL-100, TTC Industrial Area
MIDC, Mahape, Navi Mumbai
Maharashtra | India – 400705
Phone+91 (0) 22 / 2768 2918
+91 (0) 22 / 2768 1299
Attn. Sudhir Balakrishnan
PHILIPPINES
Target Display Co. Inc.
4th Floor, Ricogen
All Season Building
112 Aguirre Street
Legaspi Village
Makati City, Metro Manila
Phone+63 (0) 2 / 891 36 07
Fax +63 (0) 2 / 891 36 09
[email protected]
www.targetdisplay.com
INDONESIA
PT. Celsius Jaya
Jl. Sunter Paradise II
Blok K No. 43 | Jakarta 14350
Phone+62 (0) 21 / 640 43 13
Fax +62 (0) 21 / 640 43 14
[email protected]
Israel
R. Goldstein & Co. Ltd.
P.O. Box 136 | Kfar Chabad Post
60932 Moshav Safaria
Phone+972 (0) 3 / 960 79 18
Fax +972 (0) 3 / 960 79 21
[email protected]
Japan
CEEV Cooperation Expectation
Emotion Viva | Takashio-cho 2-9
Koshien Nishinomiya
6638166 Hyogo
Phone +81(0)798/ 46 68 02
Fax +81(0)798/ 46 68 05
JORDAN
Abdin Industrial Est.
Mr. Firas Abdin
Bayader Wadi El-Seir, Industrial St.
11814 Amman
Phone+962 (0) 6 / 586 55 36
Fax +962 (0) 6 / 586 37 07
[email protected]
Kuwait
Al Hasawi
Refrigerator & Water
Cooler Factories
P.O. Box 1175 Safat
13012 Safat Kuwait
Phone+965 (0) 476 91 00
Fax +965 (0) 472 00 91
[email protected]
Malaysia
Panmatex Trading Sdn.Bhd.
No.12, Jalan BK 1 / 12
Bandar Kinrara Industrial Park
Bandar Kinrara, Off 6 1 / 2 Miles
Jalan Puchong
58200 Kuala Lumpur
Phone+60 (0) 3 / 80 75 80 08
Fax +60 (0) 3 / 80 75 90 09
[email protected]
Mexico
BM Marketing S. de R.L. de
C.V.Av. San Francisco #16
Bodega #2 | Col. San Francisco
Cuautltalpan Naucalpan,
Estado de México 53370
Phone +52 55 / 5358-6159
Fax +52 55 / 5358-5011
[email protected]
NEW ZEALAND
NZ Retail Equipment Ltd
12 Ash Rd, Manukau City
P. O. Box 98916 SAMC
New Zealand
Phone +64 (0) 9 / 262 30 44
Fax +64 (0) 9 / 262 30 66
SAUDI ARABIA
Packaging Equipment &
Supplies Co. Ltd. (Zultec)
P.O. Box 52721 | 21573 Jeddah
Phone+966 (0) 2 / 670 04 90
Fax +966 (0) 2 / 670 03 41 [email protected]
SINGAPORE
John Chen (Pte) Ltd.
6 Little Road
Singapore 536984
Phone+65 62 85 21 22
Fax +65 62 85 30 68
[email protected]
www.johnchen.com.sg
south africa
Top Assist 13 (Pty) Ltd.
18C Eastry Road Claremont
Cape Town 7708
Phone+27 21 / 683 58 23
Fax +27 21 / 683 58 23
Mobile+27 / 828 24 06 43
[email protected]
Taiwan
Willington Fabrications
Rm 603, Gold Stone Building
380 Lin Sheng North Road
Taipei 1045
Phone+886 (0) 2 / 25 11 51 68
Fax +886 (0) 2 / 25 22 25 21
[email protected]
TUNISIA
Multiprotect+
P.O. Box 257
Cité Jamil – Menzah 6
2091 Tunis
Phone+216 (0) 21 / 21 88 88
Fax +216 (0) 71 / 88 32 22
[email protected]
[email protected]
Uruguay
Acondicionamiento
Integral S.A.
Juan D. Jackson 1202
Montevideo
Phone+598 (0) 2 / 400 14 14
Fax +598 (0) 2 / 408 66 23
[email protected]
Venezuela
Unikert de Venezuela C.A.
Centro Empresarial Torre
Humboldt, Piso 14, ofic. 14-02
Urb Parque Humboldt Prados
del este
1080 Caracas | Venezuela
Phone+58 (0) 2 / 129 75 09 35
Fax +58 (0) 2 / 129 75 0 1 50
[email protected]
panama
EQUIPAMIENTO
Y MAS S.A. DE C.V.
Omega # 278
Col. Romero de Terreros
Del. Coyoacan
CP 04310 Mexico DF
Phone+52 55/55 49 31 10
Fax +52 55/10 84 26 50
Mobile+52 55/51 03 43 43
roberto.mendoza@
equipamientoymas.com
contact details of further representatives
can be supplied upon request.