Integrated mobility strategy for trade fairs in Genova

Transcription

Measure title:
Integrated mobility strategy for trade fairs in Genoa
City:
Genoa
A
Introduction
A1
Objectives
Project:
CARAVEL
Measure number: 11.10
The measure objectives are:
The extension of mobility management to other targets groups (beyond the
current focus on employees), like tourists and visitors, supporting them in a more
sustainable choice by improving PT services.
•
•
the application of a comprehensive mobility plan for the exhibition area in Genoa
in order to increase its accessibility, decrease the disadvantages for citizens and
reduce the traffic impact .
A2
Description
One of the most important events for the city of Genoa is the “Salone Nautico”, one of the
biggest nautical exhibitions in the world. It can well represent a case study to carry out a
Mobility Plan for a relevant temporary event, testing new services to be implemented in other
cases.
The activities are divided in three areas: the research activity, aimed at developing a mobility
survey of the testing area in order to develop the most suitable mobility plan; the
demonstration activities to implement and test the chosen mobility management initiatives;
the evaluation and dissemination of the achieved results. Particularly the mobility plan has
been designed according to an approach that integrates several aspects of the transport to
reach the objective of reducing traffic flows due to the events. The fields mainly involved in
the project are the following:
•
Parking management, in order to signalise the paths to the main parking area
from the highways and to establish a special fare in the city centre.
•
Traffic flow and circulation scheme, to take into account the road works that
are currently going on nearby the exhibition area and special route for tourist
buses.
•
Ticket integration, among public transport and parking
•
Integrated information and mobility centre, in order to launch the same
messages and to inform people about the interventions implemented;
•
Pedestrian route, in order to create privileged paths for people from the main
rail station to the exhibition area
•
Public transport, in order to realise integrative services and special fares.
This approach allows not only to reach different needs of the visitors, but also to implement
different interventions not at the same time.
The red area identified in the map below represents the district where the exhibition area is
located.
Page 1
Measure title:
City:
Genoa
Project:
CARAVEL
Measure number:
11.10
Fig. 1: the interested area
B
Measure implementation
B1
Innovative aspects
The innovative aspect of the measure is:
•
B2
Targeting specific user groups– The Municipality of Genoa has never
developed a mobility plan for a big temporary event, so the most innovative
aspect is the extension of the mobility management actions to other target
groups, besides the employees.
Situation before CIVITAS
For what concerns the organization of a mobility plan to manage a big temporary event, there
are no experiences in Genoa; from the Mobility Management point of view, in compliance
with the Ministerial Decree “Sustainable Mobility in Urban Areas”, enacted in the March 1998,
a technical structure, inside of the Municipality of Genoa, has been created to study
commuting mobility and to promote and coordinate actions of sustainable mobility.
According to the Decree, 33 companies in Genoa have been recommended to designate a
“Mobility Manager” responsible for a mobility plan addressed to employees, called the Home
Work Trip Plan (HWTP); the Municipality of Genoa assumes, by its public nature, the role of
supporter of all mobility managers. Currently, 25 companies have their own mobility
manager, 14 of them carried out the mobility analysis of commuters and 9 of them edit their
own HWTP.
Thanks to further funds from the Italian Ministry of Environment (Decree 20/12/2000
“Financing to Municipalities for mobility management”), it has been possible to launch a
project involving six of the above companies, among which the Municipality of Genoa, to
implement the specific HWTPs. The whole initiatives, which goes by the name of “The best
way to go to work”, includes a wide range of measures aimed at influencing the trip modal
Page 2
Measure title:
City:
Genoa
Project:
CARAVEL
Measure number:
11.10
choice. The initiatives are primarily based on the demand-oriented approach, involving new
partnerships and a set of tools to support and encourage change of attitude and behaviour
towards sustainable modes of transport.
On the other side the impact of the big event such as the Salone Nautico in Genoa is very
relevant and a unique approach is advised
B3
Actual implementation of the measure
The measure was implemented in the following stages:
Stage 1: Data collection: (01/02/05 - 31/01/06) –This activity allowed defining the
current situation in the area influenced by the event through the following type of
data:
•
Socio economic information, in order to characterize the area with respect to
number and type of inhabitants, students, shops,
•
Traffic and mobility data, that is demand and supply related to public and
private transport
•
Previous experience from the body that manages large events in Genoa, in
order to understand the way they face this issue.
Stage 2: Mobility survey: (01/08/05 - 31/12/05) – survey during the first edition of
the "Salone Nautico", submitting a questionnaire to the visitors and the citizens. The
mobility survey, during the first edition of the “Salone Nautico”, allowed to interview
1000 visitors and 1000 citizens. The main results concern the habits of the visitors
about their trips to the fair and the main problems they face with. From the mobility
survey to the citizens it is possible to understand if they change their habits during the
events. The two diagrams show the main problems detected during the interviews
both for citizens and visitors.
Fig. 2: problems for visitors
Page 3
Measure title:
City:
Genoa
Project:
CARAVEL
Measure number:
11.10
Fig. 3: problems for inhabitants
Stage 3: Evaluation of the additional demand: (01/11/05 - 30/04/06) evaluation of
the additional demand arising from the event, the generated trips, the typical modal
split.
The methodology followed in order to evaluate the additional demand during the
large event was focused on both public transport and private mobility. Indeed during
the Salone Nautico were recorded traffic flows in the main streets and passengers of
the main lines to the exhibition area. These data were compared with the same ones
registered in a “normal” period of the year, distinguish among week days, Saturday
and Sunday.
Stage 4: Design and development of mobility management initiatives: (01/02/06
- 30/09/08) development and implementation of the initiatives embedded in the
mobility plan and aimed at promoting the sustainable transport modes to access the
exhibition site, the implementation phase started from the second edition of the fair.
The mobility plan has been designed according to an approach that integrates
several aspects of the transport to reach the objective of reducing traffic flows due to
the events. Particularly, the fields involved in the project are the following:
•
Parking management, in order to signalise the paths to the main parking area
from the highways and to establish special fare in the city centre.
•
Traffic flow and circulation schema, to take into account the road works that
are currently going on nearby the exhibition area and special route for tourist
buses.
•
Ticket integration, among public transport, parking and ticket to the exhibition
area
•
Integrated information and mobility centre, in order to launch the same
messages and to inform people about the interventions implemented;
•
Pedestrian route, in order to create privileged paths for people from the main
rail station to the exhibition area
•
Car pooling, in order to launch a service that allows to decrease the number of
private cars and to obtain the same flexibility.
•
Public transport, in order to realise integrative services and special fares.
Page 4
Measure title:
City:
Genoa
Project:
CARAVEL
Measure number:
11.10
Stage 5: Study for the extension to other relevant events: (01/02/08 - 31/01/09)
extension of the approach to other relevant events. This activity was performed
following these steps:
• Analysis of data (visitors, exhibitors) about the most relevant events in the
year
• Analysis of traffic data in the period of the most relevant events, in order to
assess the additional demand
• Description of a procedure to support the implementation of the interventions
described in the mobility plan.
Stage 6: Promotional campaign: (01/08/06 - 31/10/08) The implementation of the
plan has been supported by a marketing campaign consisting of leaflets, brochure,
mailing, agreement with hotel managements.
Stage 7: Evaluation: (01/08/06 - 31/01/09) assessment of the results through on
field survey and interviews and data coming from traffic monitoring
Stage 8: Dissemination: (01/08/06 - 31/01/09) the promotional campaign and the
mobility centre, were the main dissemination activities. The mobility centre was
realised through one infomobility bus. Particularly for each edition of Salone Nautico
150.000 leaflets reporting information about transport, parking and the exhibition were
distributed through newspapers, in the highway, in the hotels.
Fig. 4: leaflet
Page 5
Measure title:
City:
Genoa
Project:
CARAVEL
Measure number:
11.10
Fig. 5: gantt
B4
Deviations from the original plan
The implementation of the measure followed the original plan.
B5
Inter-relationships with other measures
The measure is related to other measures as follows:
Measure 11.8 – the two measures are related because they concern two
different aspects of the mobility management; moreover some specific activities, like
the mobility survey were carried out together.
•
Page 6
Measure title:
City:
Genoa
Project:
CARAVEL
C
Evaluation – methodology and results
C1
Measurement methodology
Measure number:
11.10
C1.1 Impacts and Indicators
Table of Indicators. Insert own table where available, use landscape layout as necessary
No.
18
26-27
19
14
15
Impact
Transport
Transport
Transport
Society
Transport
Transport
Transport
Transport
23-24
Indicator
Accuracy of PT timekeeping
Average modal split PAX-vehicles
Quality of PT service
Acceptance level
Perception of PT accessibility
Traffic flow
Parking occupancy rate
Average bus speed
Detailed description of the indicator methodologies:
•
Accuracy of PT timekeeping the data source is the monitoring system of the
public transport network .Series of data are available on a daily basis for the main
PT lines.
•
Average modal split PAX-vehicles – Data ex ante comes from the survey to
people performed during the first edition of Salone Nautico (October 2005).
Another survey is foreseen for the ex post (October 2008). The interviews are
addressed both to visitors and citizens
•
Quality of PT service - Data ex ante comes from the survey to citizens
performed during the first edition of Salone Nautico (October 2005). Another
survey is foreseen for the ex post (October 2008). The interviews are addressed
both to visitors and citizens
•
Acceptance level - The acceptance level will be assessed during the survey that
will be performed in October 2008
•
Perception of PT accessibility - Data ex ante comes from the survey to people
performed during the first edition of Salone Nautico (October 2005). Another
survey is foreseen for the ex post (October 2008). The interviews are addressed
both to visitors and citizen
•
Parking occupancy rate - Data is related to the number of vehicles in some
parking area in relation to the number of available parking lots. We have two kinds
of data: the first one is related to usual parking areas subjected to the payment of
fare, the second one is related to area dedicated to parking only for special events
•
Traffic flow - Data about traffic flows is always collected by a system of about
400 detectors. The indicator represents the average growth of traffic flows during
the Salone Nautico in weekly days, Saturday and Sunday. The reported figures
are related to the district where the exhibition area is located, to the city centre
and to the whole city
Page 7
Measure title:
Genoa
City:
•
Project:
CARAVEL
Measure number:
11.10
Average bus speed - the Average bus speed is obtained from the speed of
buses of the main lines travelling to fair.
.
C1.2 Establishing a baseline
During the project two specific surveys (ex ante and ex post) have been organised in order to
interview the visitor of the exhibition area and the citizens of the surrounding zones. Through
these questionnaires we obtained information about the following indicators:
−
−
−
−
Accuracy of PT timekeeping
Average modal split PAX-vehicles
Quality of PT service
Perception of PT accessibility.
The average bus speed and the accuracy of PT timekeeping rose from the monitoring bus
system.
The reference date for the transport indicator in baseline is November 2005 because they
were obtained from the survey ex-ante performed during the project.
The indicator traffic flow refers to cars; it doesn’t consider motorcycles.
C1.3 Building the business-as-usual scenario
In order to build the business-as-usual scenario the approach described below was followed.
Traffic data detected in main streets in the city were collected and compared during last four
edition of Salone Nautico, from 2002 to 2005. Data were analyzed for Saturday, Sunday and
weekly day. Figures for the average values recorded during 24 hours are reported below.
Fig. 6: traffic data from 2002 to 2005
Page 8
Measure title:
City:
Genoa
Project:
CARAVEL
Measure number:
11.10
Fig. 7: trend of traffic data in different days 2002 - 2005
From data reported, it is possible to underline that share among saturday, sunday and
weekly days doesn’t change.
year
2002
2003
2004
2005
weekly
37%
37%
36%
37%
Saturday Sunday
34%
28%
34%
29%
35%
29%
35%
28%
Moreover from 2002 to 2005 traffic flows decrease about 5%; this value become higher for
Sunday, as reported in table below.
weekly
94%
C2
Saturday Sunday
98%
93%
total
95%
Measure results
The main results concerns the “Transport field”
C2.4 Transport
EX- ANTE
The indicator related to accessibility of PT reports the share of people that doesn’t detect
problems or detects problems not related to PT accessibility.
No
Indicator
Value
Date
Page 9
Measure title:
City:
Genoa
15 Perception of PT
accessibility
Project:
CARAVEL
Measure number:
People visiting the fair
Satisfied: 96,2 %
11.10
10-12/2005
Citizen
Satisfied: 60 %
The difference in the value of indicator “Perception of PT accessibility” can be due to the fact
that during the Salone Nautico the improvement in public transport service is addressed to
visitors and paths to the exhibition area. Moreover the traffic congestion due to the additional
demand decrease the usual quality level of public transport.
EX-POST
No
Indicator
15 Perception of PT
accessibility
Value
Satisfied: 85%
Date
10/2008
Citizen
Satisfied: 92%
YEAR
VISITORS
CITIZENS
2005
96%
60%
2008
85%
92%
The improving in the citizens’ opinion could be due to the fact that people reporting problem
related to parking, congestions, crowding in the streets are increasing with respect to people
reporting problem related to PT accessibility.
EX- ANTE
The accuracy of PT timekeeping is obtained from the monitoring system of the public
transport network. The value refers to the share of races starting on time, calculated on the
basis of the lines to the fairs. The indicator reports the average, while the table below details
the figure for Saturday, Sunday and week days.
No Indicator
18 Accuracy of PT
timekeeping
Value
Usually
92%
Date
10-11/2005
During trade fair:
85%
2005
Saturday
Sunday
week days
average
usually during trade fair
90%
84%
92%
82%
94%
88%
92%
85%
Page 10
Measure title:
City:
Genoa
Project:
CARAVEL
Measure number:
11.10
EX-POST
No Indicator
18 Accuracy of PT
timekeeping
Value
Usually
92%
Date
10-11/2005
During trade fair:
84%
2008
Saturday
Sunday
week days
usually
95%
88%
94%
during trade fair
83%
79%
89%
92%
84%
average
The following table reports the difference (%) between 2005 and 2008. Generally the
indicator doesn’t change significantly, while it improves in the week days and get worse on
Saturday and Sunday.
Saturday
Sunday
week days
usually
5%
-5%
0%
during trade fair
-2%
-4%
2%
0%
-1%
average
EX- ANTE
The indicator related to quality of PT reports the share of people that doesn’t detect problems
or detects problems not elated to PT quality.
No Indicator
19 Quality of PT
service
Value
Satisfied: 85,4 %
Date
10-12/2005
Citizen
Satisfied: 49 %
EX- POST
No Indicator
19 Quality of PT
service
Value
Satisfied: 84 %
Date
10-12/2005
Citizen
Satisfied: 69%
YEAR
VISITORS
CITIZENS
2005
85%
49%
2008
84%
69%
Page 11
Measure title:
City:
Genoa
Project:
CARAVEL
Measure number:
11.10
The improving in the citizens’ opinion is due to the fact that people reporting problem related
to parking, congestions, crowding in the streets are increasing with respect to people
reporting problem related to PT quality.
EX-ANTE
The average bus speed is obtained from the monitoring system of the public transport
network . The value refers to the average of speed calculated on the basis of the lines to the
fairs. The indicator reports the average, while the table below details the figure for Saturday,
Sunday and week days.
No Indicator
23/ Average bus speed
24
Value
Usually
17.1 km/h
Date
10-11/2005
During the fair
16.6 km/h
2005
Saturday
Sunday
week days
average
usually during trade fair
16,7
16,3
18,7
18,3
15,9
15,2
17,1
16,6
EX-POST
No Indicator
23/ Average bus speed
24
Value
Usually
17.7 km/h
Date
10/2008
During the fair
17 km/h
2008
Saturday
Sunday
week days
average
usually
17,7
18,9
16,4
17,7
during trade fair
17,0
18,4
15,6
17,0
The following table reports the difference (%) between 2005 and 2008. the table underlines
the improvement in the average speed, both during the fair and in “normal” days. The most
significant improvement is recorded on Saturday.
delta
Saturday
Sunday
week days
average
usually
5,7%
1,3%
3,4%
3,4%
during trade fair
4,5%
0,6%
2,7%
2,5%
Page 12
Measure title:
City:
Genoa
Project:
CARAVEL
Measure number:
11.10
EX-ANTE
No Indicator
Value
27 Average modal split People visiting the fair:
(passenger trip)
Only PT: 37 %
Date
10-12/2005
usual habits of citizens
Only PT: 32,6 %
citizens during the fair
Only PT: 33,2 %
Fig. 8: modal split ex ante
EX-POST
Value
No Indicator
27 Average modal split People visiting the fair:
(passenger trip)
Only PT: 31%
Date
10/2008
usual habits of citizens
Only PT: 31%
citizens during the fair
Only PT: 34%
Page 13
Measure title:
City:
Genoa
CARAVEL
Project:
Measure number:
11.10
Fig. 9: modal split ex post
The following table underlines the increasing of people going by feet, most of all among
citizens.
visitors
public
transport
private
mean
by feet
different
modes
other
citizens
citizens during events
-18%
-5%
2%
-3%
90%
-5%
151%
-10%
153%
-
-83%
-96%
-91%
-93%
EX-ANTE
No Indicator
Traffic flow
Value
growth of traffic flows (%) during Salone
Nautico 2005
0-24
Foce
Centro
Totale
Date
10-11/2005
Weekly Saturday
Sunday
1,30
28,30
50,90
3,8
11,7
23,8
-0,2
7,1
16,7
Page 14
Measure title:
City:
Genoa
Project:
CARAVEL
Measure number:
11.10
Fig. 10: growth of traffic flow 2005 - urban area
Fig. 11: growth of traffic flow 2005 – exhibition area district
Fig. 12: growth of traffic flow 2005 - city centre
Page 15
Measure title:
City:
Genoa
EX-POST
No Indicator
Traffic flow
Project:
CARAVEL
Measure number:
Value
growth of traffic flows (%) during Salone
Nautico 2008
0-24
Foce
Centro
Totale
11.10
Date
10/2008
Weekly Saturday
Sunday
5,8
-3,7
3,1
4,7
0,5
-8,6
5,2
0,1
-6,6
Fig. 13: growth of traffic flow 2008 - urban area
Page 16
Measure title:
City:
Genoa
Project:
CARAVEL
Measure number:
11.10
Fig. 14: : growth of traffic flow 2008 – exhibition area district
Fig. 15: growth of traffic flow 2005 - city centre
Page 17
Measure title:
City:
Genoa
Project:
CARAVEL
Measure number:
11.10
EX-ANTE
No Indicator
Value
type of area
Parking occupancy
rate
A
B
hours
occupancy rate
8-10
10-19
19-20
9-19
70%
98%
70%
100%
Date
10/2005
the area type ”A” is an usual parking area subjected to the payment of fare, the area type
”B” refers to zones dedicated to parking only for special events.
EX-POST
No Indicator
Value
type of area
Parking occupancy
rate
A
B
hours
occupancy rate
8-10
10-19
19-20
9-19
70%
98%
70%
100%
Date
10/2008
C2.5 Society
The acceptance level is assessed during the survey performed in October 2008 through the
following questions:
-
Did you come to previous editions of Salone Nautico?
-
Do you believe the accessibility to the exhibition area improved in the
last years?
About 71 % had already been at previous edition of Salone Nautico and the 43 % believes
that the accessibility to the fair improved. This share changes if we consider only residents
or people coming from other cities, too. Details are reported in the graphic below.
Fig. 16: acceptance level
Page 18
Measure title:
Genoa
City:
C3
Project:
CARAVEL
Measure number:
11.10
Achievement of quantifiable targets
No.
Target
1
reduce the traffic impact,
2
Improvement of the PT quality
3
4
NA = Not Assessed
= Not achieved
= Achieved in full
C4
Rating
= Exceeded
Up-scaling of results
The up-scaling of results from this measure is studied in a very particular way: Indeed the
outcomes are not applied to another area with similar characteristics, but to other events in
the year.
Several events are hosted in the Genoa exhibition area: the up-scaling consists in analyzing
the main characteristics of the events and identifying those ones that could benefit from a
mobility plan or from specific interventions.
Moreover the measure foresees a task called “study of the extension to other relevant
events”. This activity started last February and it will take place until the end of the project. It
will be developed in the following steps:
-
Analysis of data (visitors, exhibitors) about the most relevant events in the year
Analysis of traffic data in the period of the most relevant events, in order to assess
the additional demand
Assessment of the interventions foreseen in the mobility plan tested for the Salone
Nautico, in order to identify the most suitable for other events.
Description of a procedure to support the implementation of the interventions
described in the mobility plan.
Concerning the city of Genoa, the analysis concerns data from 2000 to 2006. Indeed Genoa
exhibition area hosts Euroflora , a very important fair about flowers. This event happens
every five year and for this reason were chosen these year.
Table below reports data about number of events, exhibitors and visitors.
year
2000
2001
2002
2003
2004
2005
2006
n. events
N° exhibitors
9
3.772
15
4.866
19
5.501
19
4.525
18
4.969
17
4.499
19
5.308
650.367
1.226.004
709.000
869.379
868.100
909.300
1.348.341
N° visitors
In order to understand which events requires the application of the mobility plan, data about
each event are reported.
event
Fiera Primavera
Salone Nautico
Natalidea
Antiqua
2000
2001
2002
2003
2004
2005
2006
164.000
313.546
114.704
303.000
124.000
330.000
243.000
350.000
250.000
326.000
265.000
320.000
230.000
324.000
80.000
14.000
70.000
7.800
75.000
15.000
70.000
15.000
50.000
15.000
30.000
15.000
30.000
16.000
Page 19
Measure title:
City:
Genoa
Tuttantico
Euroflora
altro
Total
Project:
CARAVEL
Measure number:
11.10
20.000
58.821
8.000
673.000
49.500
13.000
152.000
52.000
139.379
7.000
220.100
7.000
272.300
7.000
562.000
179.341
650.367
1.226.004
709.000
869.379
868.100
909.300
1.348.341
The influence of Euroflora is very significant: it generates about the 50 % of visitors and the
relevance of other events is reduced to a half , as it is easily to draw from the following
graphics.
Fig. 17: visitors' distribution with Euroflora
Fig. 18: visitors' distribution without Euroflora
Besides Euroflora and Salone Nautico (CARAVEL case study), the other important event is
Fiera Primavera, that is a trade fair, usually happening in Spring.
Page 20
Measure title:
City:
Genoa
Project:
CARAVEL
Measure number:
11.10
Fig. 19: visitors
Traffic data have been analyzed during the period of these exhibition and trend from 2002 to
2005 is reported below for Saloen Nautico and Fiera Primavera. The trend is very similar,
even if values for Salone Nautico are higher. This situation can be mainly caused by these
two reasons:
1. People visiting Fiera Primavera is 67% of visitors to Salone Nautico
2. Fiera Primavera attracts another kind of people, with respect to Salome Nautico,
people more inclined to public transport.
Fig. 20: traffic flows during Salone Nautico
Page 21
Measure title:
City:
Genoa
Project:
CARAVEL
Measure number:
11.10
Fig. 21: traffic flows during Fiera Primavera
This methodology can be used not only for these two specific events in the city of Genoa, but
also for other exhibition areas in other city, to understand if events have similar
characteristics and if it is possible to apply such a mobility plan.
C5
Appraisal of evaluation approach
The evaluation approach used in is suitable for a project composed by different measures as
CARAVEL is. To have a common template to describe the evaluation activity allows better
comparisons among cities. Particularly, measure 11.10 impacts on the Transport filed where
it is quite simple to choose the best indicator. The main problem could be to obtain significant
data for the indicator, most of all for the base line.
Moreover, concerning measure 11.10, one of the main problem could be represented by the
difficulty to understand the feeling of the citizens: for instance in the case of the accessibility
to public transport, it could be difficult for people interviewed, to split effects from
interventions in in the exhibition area and somewhere else in the city.
C6
Summary of evaluation results
The key results are as follows:
•
Traffic flows: concerning the traffic flows it is important to underline that the
traffic impact due to the exhibition decrease in a significant way. The table reports the
average of weekly days, Saturday and Sunday for the exhibition area district (Foce),
the city centre and the urban territory (Total). The growth of traffic flow ex post is
definitely lower than in 2005.
0-24
Foce
City centre
Total
2005
26,8
13,1
7,9
2008
1,7
-1,1
-0,4
Page 22
Measure title:
City:
Genoa
Project:
CARAVEL
Measure number:
11.10
Modal split – it is significant the increase in the share of people reaching the fair
by feet, and the simultaneous decreasing of motorised means
•
visitors
public
transport
private
mean
by feet
different
modes
other
D
Lessons learned
D1
Barriers and drivers
citizens
citizens during events
-18%
-5%
2%
-3%
90%
-5%
151%
-10%
153%
-
-83%
-96%
-91%
-93%
D1.1 Barriers
Technical Barrier– The exhibition area is located along the seaside, near the mouth
of the Bisagno River and the street from the main rail station to this area is the
covering of the river. During the CARAVEL project, this covering was rebuilt and
these works influenced the circulation scheme in the area. Therefore the foreseen
bus lanes were not effective and it was really difficult to realize the pedestrian route.
D1.2 Drivers
• Driver 1 - The whole city is proud of hosting a large event such as the International
Boat Show, and this is seen as an opportunity to promote the city and its Province. For
this reason, most institutions are very careful about the problems related to large events
• Driver 2 - for the residents in the target area, large events cause relevant problems of
mobility, due to the congestion. Then, every initiative aiming to better this situation
should be welcome by the residents.
D2
Participation of stakeholders
The main stakeholders involved in this measure were:
•
AMI, partner of the project,
AMT, partner for several measure of the project, the company supports the
specific measure in choosing related to public transport.
•
•
Citizens, represented by the delegates of the area districts
•
Parking management operator –
•
Fiera, the body that manages the exhibition area
At the beginning of the project they were informed with specific meetings; then they
cooperated for the realisation of the mobility plan, most of all providing data to organise
information for visitors
Page 23
Measure title:
City:
D3
Genoa
Project:
CARAVEL
Measure number:
11.10
Recommendations
Recommendation 1 - the most relevant action to succeed in the implementation of a
mobility plan concerns the communication campaign to inform people about the
interventions as much as possible.
D4
Future activities relating to the measure
The activities developed during the CARAVEL Project could be carried on from the involved
stakeholders coordinated by the Public Administration, in order to improve traffic and mobility
during big events. The impacts of the interventions that have been planned should be verified
and assessed in order include possible changes in the Mobility Plan. The lack of specific
funding could represent the main problem to proceed with the activities.
Page 24

Integrated mobility strategy for trade fairs in Genova

Transcription

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