brandbook - The Anton Dell Fashion Consultancy

BRANDBOOK
Welcome to the world of Panos Emporio.
Sweden meets Greece
The Panos Emporio brand holds a dynamic and
vibrant culture that has remained with a burning
passion through 3 decades.
It all began when the young student
Panos Papadopoulos from Greece left his country
to start a new life in Sweden. In record time he built a
unique brand that celebrated Scandinavian simplicity
with Mediterranean sensuality. With trendsetting
collections that revolutionized the swimwear market he
became one of Sweden’s first iconic designers.
The Panos Emporio brand has built up an incredible
devoted and loyal customer base of all ages
worldwide. Hollywood Stars, Political Leaders, Olympic
Athletes, Pop Stars and Royal Families have embraced
Panos Emporio’s design and values.
Long time ago it may have seemed like a mad man’s
idea to build a swimwear empire with its headquarter
in cold and snowy Sweden. Today it’s a legend.
Milestones through 30 years
1986 – The Begining
1990 – Mix & Match
1994 – Frank Andersson
1996 – Paillot
The first swimwear collection is born
with an industryleading quality.
Panos Emporio is first in the industry to start a
Mix & Match program. The concept of multiple
tops and bottoms is a success story.
World wrestling champion Frank Andersson
in Panos Emporio’s retro Men’s swimsuit.
The iconic multi-wear swimsuit Paillot becomes the
signature design for Panos Emporio worldwide.
1997 – Victoria Silvstedt
1998 – Dr Alban
1999 – Baywatch
2001 – Helena Paparizou
Hollywood Star Victoria Silvstedt is the
new face for Panos Emporio.
Pop Star Dr Alban models for Panos Emporio.
Baywatch Stars Traci Bingham & José Solano
takes the Panos Emporio brand global.
Eurovision winner Helena Paparizou
models for Panos Emporio.
2002 – Royal Families
2004 – Unlimited Love
2005 – Thailand
2007 – Kandia
King Carl Gustaf XIV & Prince Carl Philip of Sweden
Drag Queen Rickard Engfors in the progressive and
controversial swimwear campaign Unlimited Love.
Panos Emporio becomes Sweden’s most
succesful brand in Thailand.
Chrochet bikini Kandia becomes the most popular
bikini among fashion bloggers.
2013 – Top Model
2015 – Instagram
2016 – Meander
Star photagrapher Nigel Barker shoots Panos Emporio’s
swimwear collection in Top Model and highlighted
the new fragrance collection.
Photo shoot with rising Instagram star
Sendi Skopljak
Historic unvieling of Meander
– The revolutionary swimwear for men
Core values
Happiness
Love
Quality
Mission
Make people feel happy, styleful and confident
during their most memorable moments in life.
Vision
Be the world’s most popular swimwear brand.
Customer
Our main target customer are fashionable women
and men that view themselves as world citizens. More
than anything they love to travel together with their
loved ones and discover new amazing places in the sun.
As an open, including and multi-cultural brand
Panos Emporio design to create beautiful swimwear
for as many people as possible.
Promise
Every product signed by Panos Emporio is
created with love and care in every detail to deliver
the perfect fit and a contemporary expression.
Beachside collection
Active, energetic and vibrant.
Created for happy moments at the beach with salt in
your hair. Surfing, playing beach volley and having a
good time with friends.
Designed for a life in motion with perfect fit, durable
fabrics and playful expression.
Poolside collection
Clean, sophisticated and elegant.
Created for moments by the pool with cocktails,
gazing towards the infinite horizon.
Designed with high end fabric and exclusive details.
Worldwide distribution
Sweden
Norway
Finland
Denmark
UK
Germany
Netherlands
Belgium
Bulgaria
Spain
Greece
Turkey
Cyprus
Lebanon
Cap Verde
South Africa
Russia
Ukraine
Estonia
Latvia
Dubai
Thailand
Caribbean
US
Retailers
Department stores
Airlines
Cruise lines & Ferries
Sports stores
Cosmetic stores
Lingerie boutiques
Fashion stores
Online stores
Marketing strategy
Enrich our customer’s life through social media
Unveil trendsetting fashion shows
Dominate swimwear editions in magazines
Partner with fashion TV shows
Work with ambassadors that share our values
Create a unique immersive shopping experience
Work dedicated with all our partners
The first 30 years was just the warm up for the most
exciting era in swimwear. Welcome to join our journey.