2016 media kit - Southern Weddings

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M E D IA
KIT
W W W. S O U T H E R NWE D D I N G S .CO M
HELLO!
Thank you so much for thinking of Southern Weddings. We are thrilled to
have the opportunity to present our digital and print marketing options
to you!
Throughout the following pages, we’ll introduce you to our darling
readers, share a little about the Southern Weddings brand and mission,
and walk through some fun and innovative ways to reach our sweet
Southern brides. We love to create customized recommendations and
creative campaigns, and we can’t wait to put our dedicated followers
and niche demographic to work for you!
Thank you again for thinking of Southern Weddings—we truly look
forward to working with you. If you have any questions at all or would like
to chat through options, we’d love to set up a time to talk!
Cheers to you!
FIVE REASONS
WHY SOUTHERN
WEDDINGS IS THE
BEES KNEES!
1 ONE OF A KIND
Southern Weddings is an heirloom
publication, publishing just one
issue per year. Brides who weren’t
engaged when our past issues
debuted work to collect them all!
2 S E L L-T H R O U G H R AT E
Southern Weddings is proud to
boast sales at 40% above the
national average. Our issue is sold
in Target, and Barnes & Noble
stores across the country and in
major grocery chains.
3 LONGEVIT Y
The girth of our magazines has led
readers to refer to them as “The
Book” and brides often tell us that
they leave their treasured copies
out on the coffee table for years!
This creates a powerful long-lasting
investment for our sponsor family.
4 POWERFUL ADS
Brides pay more attention to our
ads because they are seamlessly
integrated into our gorgeous
content and spread through the
magazine. Just 20-30% of each issue
is made up of ads, as opposed to
67% for other leading titles.
5 AUTHORIT Y
Our readers trust us as the Southern
wedding experts, and they trust the
vendors we endorse and partner
with. Solid as a Southern oak, our
integrity and reputation are of
utmost importance.
We believe that one should never be too busy for a front porch chat and a serving of sweet tea. 2
P R I N T S TAT I S T I C S
O U R A N NUAL PR IN T EDIT ION
We are proud to have
57,000
copies of Volume 8 currently in
circulation. We are distributed nationwide through 8,395 retailers, grocery
stores and drug stores, including:
• TARGET
• WALMART
• BARNES & NOBLE
• WALGREENS
Volume Eight was shipped directly
from our office to
47 STATES and
3 COUNTRIES!
57%
of couples in the South spend
between 1-5 HOURS a week
reading wedding magazines.*
• DUANE READE
• FOOD LION
• PUBLIX
and the true Southern Favorite
PIGGLY WIGGLY.
* V IA S PLEN D ID IN SIGH TS
Couples in the South are TWO
TIMES MORE LIKELY to hire a
wedding professional through
a magazine ad than couples in
other parts of the United States.*
We believe in picking a wedding date based on the SEC football schedule. 3
SUCCESSFUL PRINT ADS
"Southern Weddings magazine was our first foray into
print advertising and came with a good bit of concern.
Part of me thought I’d never see any of that money
again, but boy, was I wrong. WE GENERATED ENOUGH
REVENUE DIRECTLY FROM OUR ONE-PAGE AD TO
COVER THE COSTS WITHIN THE FIRST MONTH. I think
it’s safe to say we’ll have a long-lasting relationship
with all the gals at SW. Thanks for the hard work."
M I C H A E L W O O D, D O G W O O D B L A C K
Each ad design is reviewed by our editorial team to
reflect our readers' preferred aesthetic, ensuring you
get the very most out of your investment.
We believe that beautiful things have value simply because they make the world a more lovely place. 4
P R I N T A D R AT E S
Southern Weddings provides the best wide-spread exposure for the
brand that wants to grow like kudzu on a Southern highway—like wild!
Because we produce O N E FA B U L O U S I S S U E A Y E A R , we remain on
newsstands for months and our brides leave their treasured copies out
on the coffee table long after other magazines have been discarded.
This gives your print ad maximum impact.
Need an ad designed? We're happy to help!
A D D E S I G N S E R V I C E S S TA R T AT $20 0
PRINT AD OPTIONS
T W O -PA G E S P R E A D
$8 50 0
F U L L PA G E
$450 0
H A L F PA G E H O R I Z O N TA L
$360 0
Q U A R T E R PA G E
$2 90 0
PRIME SPACES
BACK COVER
$8 8 0 0
INSIDE FRONT COVER
$690 0
FA C I N G I N S I D E F R O N T C O V E R ( PA G E 1 )
$690 0
BACK INSIDE COVER
$560 0
OPPOSITE EDITOR'S LET TER
$570 0
REAL WEDDINGS OPENER
$52 50
P R I C I N G F O R I N S E R T S , G AT E F O L D S , A N D M O R E ,
AVA I L A B L E U P O N R E Q U E S T.
F O R E X C L U S I V E B R V I N P R I N T O P T I O N S , S E E PA G E 12
* AL L RATES A R E N ET R ATE S
GUARANTEED AD PLACEMENT UPGRADES
We place ads throughout the magazine based on our editorial
content and flow. If you'd like to guarantee that your ad will be
in a specific spot, we'd love to chat about that!
D I G I TA L S TAT I S T I C S
Did you know that 62% OF ENGAGED COUPLES READ WEDDING BLOGS EVERY DAY? Here's a little more about our readers.
OU R O N LI N E
PR ESE N CE
We share a bit of the South across
the country and around the globe
with OVER 730,700 followers
165,000+
280,400
218,200
68,100
We are proud to receive over
210,000
PAGE VIEWS
450,000
IMPRESSIONS
per month to our daily blog.
* V IA GOO GLE A N ALY T I C S A ND SPLE NDI D I NSI G H TS
OU R SOU T H ER N
COU PL ES
96%
Of our readers are female
71%
Grew up in the south
43%
Have a wedding
budget between
$25,000 and $75,000
81%
Are between the
ages of 18 and 30
61%
Are finding their
wedding vendors via
wedding blogs
our readers visit the
40% Of
blog at least once a day
We believe simple is often better. We believe in handwritten thank you notes. 6
C U S T O M C O N T E N T C R E AT I O N
Our nine years in the editorial space have given us a deep
understanding of what makes our brides tick. In our C U S T O M C O N T E N T
C R E AT I O N program, we put this to work for you. With the same creative
direction and styling expertise we use in our print magazine, we bring to
life a campaign designed to place your product or service in the best
light possible. Whether it's a styled shoot for an advertorial post on our
blog, an interactive webpage, or a creative collaboration, we'll create a
campaign that lets your brand shine. Happy clients include Francis Ford
Coppola Wineries, Kate Aspen, Donna Morgan, Zales, and Target. Ask
Marissa about this comprehensive, powerful option, as each campaign
is built completely from scratch!
1
click to view
BRINGING YOUR CAMPAIGN TO LIFE
To creating
VIEW A CUSTOM
C A M PA I G N T H AT W E
C R E AT E D F O R TA R G E T !
In print
A registry feature with custom quiz
bookended by two Target ads
CAMPAIGNS START AT $2000
From concepting
SEEING IS
BELIEVING
To sharing
2
Online
An advertorial post featuring tips
for building your wedding registry
sponsored by Target
click to view
3
Interactive
A digital quiz and custom landing
page: Discover your newlywed style!
click to view
* AL L RATES A R E N ET R ATE S
We know we are not the first to get married, nor will be be the last. 7
I N S TA G R A M C A M PA I G N S
Our readers love using Instagram to find inspiration, tips, and
recommendations they trust, straight from the Southern Weddings office.
With an array of options from Standard Sponsored Instagram Posts and
Product Spotlights to Instagram Takeovers and Ask the Expert posts, we’ll
work together to strategically combine beautiful imagery with engaging
captions that help our readers to get to know (and love!) your brand.
In 2014, 1 in 6 couples used Instagram
in their wedding planning process.
Our Instagram following is growing like kudzu!
We gain about 10,000 followers a month.
SOCIAL CAMPAIGNS START AT $500
* AL L RATES AR E N ET RATE S
STANDARD
SPONSORED
I N S T A G R A M P O S T S INSTAGRAM
PRODUCT
SPOTLIGHT
A quick and effective
way to share your
product/services with
our rapidly growing and
interactive Instagram
community, consisting
of Southern Weddings
readers and brides from
across the South and
around the world.
Looking to promote a
beautiful product? We'll
use our editorial expertise
and deep understanding
of our audience to
style and photograph
your product in a
way our Instagram
audience will love,
resulting in an authentic
recommendation that
increases awareness
and builds buzz for your
brand.
INSTAGRAM
TAKEOVER
We love helping our
client’s grow their own
Instagram followers,
and taking over your
account is such a fun
way to collaborate!
We’ll work together to
choose images and
captions that will be
conveyed through the
Southern Weddings
voice on your own
account to increase
followers and interaction
on your account.
We believe that our momma's veil is better than any old thing we could buy in a store. 8
We believe in making an effort, giving and giving, and adding a little sugar.
S P O N S O R E D P O S T S A N D G I V E AWAY S
We are delighted to offer S P O N S O R E D
P O S T S to our wonderful vendors and
brands. These highly coveted posts
(limited to one per week) are prime
features that draw much reader attention
and interaction! Each feature is posted
on our main page and supported with a
social media push to our loyal followers,
including pins to our enormously popular
Pinterest account. We use what we
know about our brides to create custom
posts, written exclusively by a Southern
Weddings editor, that integrate seamlessly
into our editorial content while positioning
your brand perfectly for our audience.
A S K U S A B O U T G I V E AWAY S !
Many brands choose to combine their
sponsored post with a giveaway, a
great way to encourage deeper reader
engagement and promote stronger
website click-throughs.
SPONSORED POSTS AND
GIVEAWAYS START AT $750
* AL L RATES A R E N ET R ATE S
We believe graciousness will never go out of style, and that manners matter. 9
O N L I N E A D R AT E S
Our F R O N T PA G E A D S PA C E S offer the highest visibility to our
wonderful readers and put you right next to our hand-picked
content.
Looking for CPM
rates? We offer those,
too! Ask Marissa for
more information.
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Don’t hesitate to ask Marissa if you have any questions about
our options. She’ll also happily tell you about our online + print
bundles! Email her at M A R I S S A @ S O U T H E R N W E D D I N G S .C O M
Advertising terms require a T H R E E M O N T H M I N I M U M
C O M M I T M E N T. Additional discounts are available for
extended terms.
TIER ONE: FIXED POSTITION
$800 per month
2
TIER TWO
$350 per month
3
TIER THREE
$400 per month
4
TIER FOUR
$250 per month
5
TIER FIVE
$200 per month
Need an ad designed? We’re happy to help!
A D D O N O U R D E S I G N S E R V I C E S F O R J U S T $50
We love to think
outside the box! Ask us
about custom sizes and
innovative banners
like slide up banners,
sticky banner, and
expandable banners.
Price upon request.
* AL L RATES A R E N ET R ATE S
We believe in biscuits and banjos, grits and gardenias, magnolias and monograms. 10
THE BLUE RIBBON VENDOR DIRECTORY
Each BRV listing
comes with an
endorsement from
the SW editors!
We've turned our editorial eye to the world of wedding vendors by
recommending the best the South has to offer to our darling brides.
If you're devoted to the client experience, produce exemplary work,
and have glowing peer and client reviews to back you up, you
could be just the type of vendor we're looking for. Broken down by
state and category, each listing features a portfolio-style gallery,
contact information, and a fun getting-to-know-you (and your
work!) Q&A section. Listings can be purchased in more than one
state or category.
$200 FOR 6 MONTHS | $375 FOR 12 MONTHS
OUR BRV DIRECTORY IS BY APPLICATION
ONLY, SO BE SURE TO ASK HOW TO JOIN!
DESTINATION AND ADDITIONAL STATE LISTINGS CAN BE
ADDED ON FOR $125 FOR 6 MONTHS OR $250 FOR 12 MONTHS.
* AL L RATES A R E N ET R ATE S
We believe in history and heritage, and honoring both by planning a deeply meaningful beginning to married life. 11
THE BLUE RIBBON VENDOR DIRECTORY IN PRINT!
Current BRV members are given exclusive access to join our Blue Ribbon
Vendor Directory in print section. Your Photo Listing will include your
business contact information, an image and a brief text description of
what you do best. Listings are organized alphabetically and filled on
a first come, first serve, basis. Space is limited, and this feature sells out
every year! $450 FOR PHOTO LISTING
You must be a member of our digital directory to purchase.
* AL L RATES A R E N ET R ATE S
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OUR READERS ARE THE BEST!
Like Sunday brunch at your grandmother’s house or an afternoon spent chatting over
the wisteria-covered fence, the South is built on community and friendship. We are
thrilled to have such an incredible community of readers, advertisers and vendors from
across the globe. Southern Weddings readers know that we’re all in it together. We
love hearing from our readers on the progress of their weddings, surprise engagements
and everything in between. So pour yourself a glass of ice cold Cheerwine and join in
the conversation. We’d sure be happy to have you stay awhile!
We'd be honored to have you join
the Southern Weddings family. Call
or email anytime, y'all!
MARISSA KLOESS
Director of Advertising
[email protected]
(919) 590-4028 ext. 1
KRISTIN WINCHESTER
Client Relations/BRV Director
[email protected]
(919) 590-4028 ext. 2
Readers have shared
their love for our
most recent issue on
instagram over 892
times! Check out the
#SouthernWeddingsV8
hashtag!
Most of all, we believe that planning for a wedding means planning for more than just one day; that there is
nothing on this earth more important than family; and that, while details are nice, true love always, always wins.
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