Mr. Chandramouli, President - Sales and Marketing, Reva Electric

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Mr. Chandramouli, President - Sales and Marketing, Reva Electric
Mr. Chandramouli, President - Sales and Marketing, Reva
Electric Car Company
R. Chandramouli joined Reva Electric Car
Company in July 2008 as President – Sales &
Marketing.
Mr. Chandramouli
President –Sales &Marketing
Reva Electric Car Company
PGDM – IIM-A
Bachelors, Agricultural
Engineering
Chandramouli believes: “It is possible to make
daily commuting in cities emission and stress free
with electric cars.” He has over 25 years of
experience in product development and
marketing.
He has previously worked with Escorts and TVS
Motors. He was involved in product development
and marketing of many products including TVS
mopeds, TVS Scooty, TVS Victor and TVS Apache.
5
HAVE ELECTRIC VEHICLES
COME OF AGE TO REPLACE
CONVENTIONAL FUELS?
October 2009
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Have Electric Vehicles come of age to replace
conventional fuels?
YES?
NO?
NOT YET…
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The adoption curve for Electric Vehicles
Phase wise
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Till 2009 – Phase I
PROVING THE TECHNOLOGY
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The Revai
• Two door, Two seater Reva first on-road electric car sold in India in 2001
• Speed of 80 kph
• Range of 80 km
• Zero noise and Zero pollution
• Automatic transmission – easy to drive
• Small turning radius and easy to park
• Convenient “recharging” at home, work or
car parks
• Easy and cheap to maintain, with advanced diagnostics and 2 on board
computers
• Safety aspects in design- Steel space frame, dent proof body panels, side impact
beams and energy absorbing bumpers
• Available with remote control AC and Climate Control Seats
• Revai launched in 2007 with an AC drivetrain to improve reliability
Has broken the price to performance barrier for EVs
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Experience gained from customer usage
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The Revai is available in 24 countries with London and
Bangalore having over a 1000 cars each
It has operated in climactic conditions ranging from -20 0c to 40 0c
Customer communities across the globe of early adopters
converting to green commuting
Reva is the only on-road EV to have clocked 70 million user km
worldwide
Reva li-ion battery variant launched to deliver more range. Sold
in Europe
Computers on board the Reva cars have helped a wealth of
information about performance and behaviour of batteries in
various conditions
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Recognition
• This year Business Week voted our co-founder
and CTO, Chetan Maini one of India’s top 50
most influential people
• Frost & Sullivan Automotive Powertrain
Company of the Year Award 2008
Awards
• India’s Coolest Company – Business World
2007
• Monte Carlo Sustainable Mobility Award 2006
• Business World Design Excellence Award –
NXG 2005
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Customer Perception & Concerns
Perception of EV
• Environment friendly – Green mobility solution
• Zero noise and Zero pollution
• Automatic, easy to drive and easy to park
• No need to use petrol/diesel
Concerns
•How many km can I run?
•How to charge ( I live in an apartment)
•What happens if I run out of charge?
•I need a bigger car
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TODAY– Phase II
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Addressing the concerns
• The range of the cars has been increased by –
– The REVA NXR and NXG with Li-ion variants that can go upto 160 km and 200
km with 100% charge.
– Fast charging option developed to provide top-up charge to users without
damaging the batteries. Charging 15 minutes will give a range of 40 km. Dual
charge ports available for normal and fast charging
– The NXR’s solar roof provides trickle charge to top-up the battery
• The NXR is a also a bigger car designed to seat 4 adults
comfortably
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REViveTM technology
REVA’s unique solution to range anxiety.
If you ever were to run low or out of charge, simply call or text our call centre
and the advanced telematics feature will remotely activate a reserve, that’ll let you
continue on your way
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User-Friendly technologies
KEEP IN TOUCH WITH YOUR CAR
With key information such as Range Available, cabin temperature and time to
full charge through a text message sent to your phone.
KEYLESS ENTRY AND OPERATION
The car senses your presence, unlocking and preparing the car for travel, even
as you approach.
PRE-HEAT AND PRE-COOL
Send a text message to pre-heat or pre-cool the cabin so that you have the
perfect cabin environment when you are ready to drive.
MONTHLY ECO-CHECK
A monthly report on your driving habits is emailed to you, with tips on how you
can improve your efficiency,
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2010-2013- Phase III
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US and France look at alternatives…
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Policy makers shift gear
• Obama announces $2.4B in stimulus funds for U.S. batteries and
EVs: “I don’t want to just reduce our dependence on foreign oil and
then end up being dependent on their foreign innovations.”- August
2009
• France Announces $2.2 Billion Electric Car Charging Network
• London imposes congestion charge on conventional vehicles in
heavy traffic area. EVs are exempt from these charges
• Norway allows EVs to drive in bus lanes across the city
• London to be made'EV Capital of Europe‘ through plans to improve
EV infrastructure
• Starting on July 1, 2010, drivers who purchase plug-in hybrids or
pure electric vehicles will qualify for between $4,000 and $10,000 in
incentives in Ontario, Canada.
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Supplier side activities increasing
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Every other major automotive OEM has announced an EV project with a car
to be launched in a 2-3 year horizon.
REVA NXR and NXG open for pre-booking
Economic Times, Bangalore
Preview the NXR and NXG
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42 EVs displayed at Frankfurt 2009
VW, BMW, Renault, Mercedes, Hyundai, Toyota…..`
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Consumer interest on the upside
• A recent Bain and Co. study carried out with the help of 4,000
individuals in eight countries, including the U.S., China, Japan and
Germany, reported that high-income buyers are ready to buy 100
percent-electric vehicles as an alternative for short trips.
– The survey also showed “strong brand loyalty and potential for new companies to
enter the electric car race,”.
– Asked whether customers would buy a car from Apple, 21 % said YES in
Europe, while 48 % said they would get one from BMW, whose business is
actually making cars.
• A recent Frost and Sullivan survey results showed that more than 1
in 10 consumers in Europe are willing to consider electric vehicles
for their next vehicle purchase.
• The corporate world also is interested in adoption green mobility
solutions as part of their CSR initiatives.
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Business models for expanding the market
1) Battery Leasing
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Battery leasing plans will expand the EV market by making electric cars
more affordable to a larger segment of people due to flexibility of monthly
payment for battery
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Maintenance for the duration of the lease will be done by EV manufacturer
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On completion of lease duration customer can continue with the same
lease plan or upgrade to the latest battery packs available in the future
2) Pay per Use Model
•
EVs to be available at big campuses/apartments and other central locations
to be used on a pay per use basis
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After 2013 – Phase IV
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Co-existence
• The EV will be purchased as the second
car in the family but will be used primarily
– For daily commuting in the city due to its ease
of driving and zero pollution attributes
• Conventional cars will still be used due to
their range capabilities
• Supply side, government and technology
all will combine to make this co-existence
possible to make a mass market
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The Mass market
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Evolution of Ecosystem
• Battery charging stations in various cities for top-up fast charge
mandated by regulation and participation by private parties. These
stations would ideally be points where customer can shop/eat/drink
too.
• Battery charging points in offices/malls for making it convenient to
use EVs
• Car rental entrepreneurs ready to rent out electric vehicles in various
parts of city to provide last mile connectivity
• Availability in large software parks and apartment complexes and
other such locations for mobility inside the campus
• Use of EVs as feeder transport for public transport utilities – Funded
by regulators
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Way forward for the industry
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Phase V
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The question is “when” and not “if”
l
Petro
car
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Food for thought
• Will hydrogen be the replacement over EVs?
• Will the fuel that replaces be renewable? E.g. –
Solar energy?
• If all cars become electric won’t electricity
shortages become the norm of the day?
• Will public transport replace the car as we know
it today?
• Will we go back to walking/cycling instead of
using our cars?
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Thank you
www.revaglobal.com
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