print specifications and deadlines

ADVERTISING PLANBOOK
PRINT SPECIFICATIONS AND DEADLINES
Our presses rely on a sophisticated pre-set ink system, which imposes some technical
requirements on electronic ad material submissions.
• Your ad can contain only the inks that you have booked through your account executive. • Black and white ads must not contain colour
in any form. • All images must be scanned for newsprint media. • All files must be supplied in a digital format.
Pagination-ready ad material and images must meet certain specifications:
• Material must be Macintosh compatible (Adobe InDesign, PDF, Illustrator, PhotoShop) • Scanned images must be 300 dpi or higher
• All colour must be CMYK (convert Pantone, RGB and Indexed Colour to CMYK) • EPS files must be saved with a Macintosh preview and
binary encoding. ALL SCANS must contain: • Line screen: 90 lpi/colour separation type: GCR • Black generation: medium/black
ink limit: 80% • Total ink limit: 270% highlight dot 1% • Shadow dot: 90
File Submission:
• FTP: addrop.ottawacitizen.com • Portable media: CD/DVD Rom
SAMPLE SIZES Other sizes available.
COLUMN WIDTHS
Full Page 10 col x 310 lines
10.5” w x 22.143” d
1/2 Page 5 col x 310 lines 5.1875” w
x 22.143” d or 10 col x 155 lines
10.5” w x 11.071” d
Two Thirds Page 8 col x 250 lines
8.375” w x 17.857” d
1 column
2 columns
3 columns
4 columns
5 columns
6 columns
7 columns
8 columns
9 columns
10 columns
0.9375 inches
2.00 inches
3.0625 inches
4.125 inches
5.1875 inches
6.25 inches
7.3125 inches
8.375 inches
9.4375 inches
10.5 inches
Double Truck
21 columns
22 inches
NEWSPAPER DEADLINES
One Third Page 6 col x 170 lines
6.25” w x 12.143” d
Quarter Page 5 col x 155 lines
5.1875” w x 11.071” d
One Eighth Page 4 col x 100 lines
4.125” w x 7.143” d
Monday:
Tuesday:
Wednesday:
Thursday:
Friday:
Saturday:
Sunday:
Colour
4:30 Wed
4:30 Thurs
4:30 Fri
4:30 Mon
4:30 Tues
4:30 Tues
4:30 Wed
B&W
4:30 Thurs
4:30 Fri
4:30 Mon
4:30 Tues
4:30 Wed
4:30 Wed
4:30 Thurs
COSTING YOUR AD
Multiply the total number of lines by your contract line rate and you will have the cost of the ad without colour.
Let’s take a quarter page ad in the Ottawa Citizen as an example:
1 inch in depth = 14 lines / 11.071” x 14 lines = 155 lines / Cost = 5 col. x 155 lines / = 775 lines x your line rate / = $ Your cost
For assistance please call 613-726-5802 or email: [email protected]
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DIGITAL INFORMATION AND DEADLINES
Specifications
Leaderboard
Placement: Top of all pages
Format
Expandable Option
728x90 pixels
728x360 pixels expanded
GIF: 40 KB max.
n/a
Flash: 40 KB max.
40 KB initial, 200 KB progressive
Big Box
Visit our online gallery for ad samples
ottawacitizenadvertising.com/digital gallery
Material deadline for GIF ads is 3 business days from
publication, 5 business days for Flash ads.
Expandable and Motif ads must be created in-house.
Placement: Next to story content on most pages
Format
Expandable Option
300x250 pixels
600x250 pixels expanded
GIF: 40 KB max.
n/a
Flash: 40 KB max.
40 KB initial, 200 KB progressive
File Submission:
Ads built by advertiser/agency must be uploaded to
Citizen FTP site: addrop.ottawacitizen.com
Impulse Ad
www.tinyurl.com/onlinespecs
Placement: Right column of Home page and Section Index pages
Format
300x100 pixels
GIF: 40 KB max.
Flash: 40 KB max.
For all other specifications please visit:
Text Ad
Placement: Right column of Home page and Section Index pages
Format
Text only
Maximum 36 characters (including spaces)
P
TTOTOP
TOOPP
TOTOTOPPP
Top Layer
Placement: Over page content of Home page. Can resolve to
Leaderboard or Big Box.
Format
500x500 pixels
Flash: 80 KB initial, 2.2 MB progressive
Catfish Ad
Placement: Anchored to bottom of window, visible at all times
Format
1000x80 pixels
Flash: 40 KB max.
Collapses down to 150x80 or closed with user interaction
TV TIMES SPECIFICATIONS
Front Cover, Full colour banner: 10 col x 55 agates = 10.5” w x 3.929” d
Full Back Page Cover, Full colour: 10 col x 145 agates = 10.5” w x 10.357” d
Booking & Copy Deadlines
Booking: 4:30pm Thursday Proof Clearing: 10:00am Friday
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ADVERTISING PLANBOOK
MECHANICAL SPECIFICATIONS
Colour for Print
Everything is printed 4-colour process CMYK (Cyan, Magenta, Yellow and Black). At time of booking it is imperative that colour
specifications are provided. This will determine where in the paper the ad will run and what colour positions are needed for that issue.
READING THE COLOUR CODE
0=0%
1=10%
2=20%
3=30%
4=40%
5=50%
6=60%
7=70%
8=80%
9=90%
A=100%
25A1
=
2
5
A
1
20% CYAN
50% MAGENTA
100% YELLOW
10% BLACK
The first digit in the
code is the cyan
dot percentage.
The 2 represents
20% cyan.
The second digit
in the code is
the magenta dot
percentage.
The 5 represents
50% magenta.
The third digit
in the code is
the yellow dot
percentage.
The A represents
100% yellow.
The fourth digit
in the code is
the black dot
percentage.
The 1 represents
10% black.
When using Pantone colours please include the CMYK values. You can create most colours by combining various percentages of Cyan,
Magenta, Yellow and Black.
Separation set-up
for the
Ottawa Citizen
FOR ASSISTANCE PLEASE CALL 613-596-3579 Above CMYK specifications subject to change. Please call for confirmation.
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