PepsiCo at 50 - SportsBusiness Daily

Transcription

PepsiCo at 50
Celebrating
a Legacy
in Sports
Sponsorship
NOVEMBER 2-8, 2015
SPECIAL ADVERTISING SECTION
❘
STREET & SMITH’S SPORTSBUSINESS JOURNAL
29
PepsiCo at 50: Celebrating a Legacy in Sports Sponsorship
PepsiCo at 50
Since 1965, no sports sponsor has devoted more time, effort and investment into making its brands, its partners, and fans get
the most from the entertainment experience sports can deliver
In the sports sponsorship world, PepsiCo
Inc. sits at the top.
Since 1965, when Pepsi-Cola and FritoLay joined to form PepsiCo Inc., the company, anchored by its name brand Pepsi
but buoyed by a list of other powerful
brands, has been one of the most prominent, aggressive and creative marketers in
sports.
With well-known brands such as Amp
Energy, Doritos, Aquafina, Frito-Lay, Gatorade, Mountain Dew, Quaker Oats and
Tropicana, PepsiCo covers the range of
sports properties from the largest, oldest
leagues and franchises to emerging
sports worldwide.
And, according to the latest IEG Sponsorship Report, PepsiCo, the sports sponsor
spending leader in 2013, remained the
largest sponsor in 2014 as well, investing
an estimated $355-$360 million in sports
sponsorships across its many beverage
and snack brands.
As a sponsor, naming rights holder,
underwriter and advertiser, PepsiCo also
has been a player in every phase of
sports sponsorship. Its signature promotions — the Gatorade bath, the Doritos
fan-commercials and its production of
major sports spectaculars such as the
Super Bowl halftime show, have put PepsiCo in rarefied air.
PepsiCo also is the lone company to
have been named as Sponsor of the Year
twice at the SportsBusiness Journal/Daily
Sports Business Awards — in 2008 and
The Pepsi Center groundbreaking ceremonies took place on November 20, 1997. Since opening October
1, 1999, Pepsi Center has hosted a variety of events including hockey and basketball games, musical
acts, ice extravaganzas and circuses.
2014. During the judging period for 2014,
Pepsi reinvested in its core brand with season-long NFL marketing efforts, stretching
from kickoff to a sponsorship of the Super
Bowl halftime show (This year’s Super Bowl
50 halftime show is sponsored by Pepsi.).
The result was a measurable spike in both
Northeast regional sales and brand equity
measures. Currently, PepsiCo’s existing sports
league partners include the National Basketball Association, National Football
League, National Hockey League, Major
League Baseball, Indian Premier League
and International Cricket Council. It also
partners with a number of high-profile
sports franchises and teams worldwide.
PepsiCo most recent success story was
signing on to become the official food
and beverage partner of the National
Basketball Association (NBA), as well as the
WNBA, the NBA’s Development League,
and USA Basketball. Mountain Dew has
been tapped by PepsiCo to take the lead
in the new endeavor, and other PepsiCo
brands in the mix of the new deal will
include Aquafina, Brisk, Ruffles and Doritos.
In this special advertising section,
SportsBusiness Journal offers the stories
from a special group of PepsiCo partners,
who relate how they have partnered with
PepsiCo in a variety of ways so everyone –
fans, franchises, leagues and PepsiCo
itself – emerges as winners. n
The New York Yankees’ Derek Jeter was just one of the many stars who have been part of the PepsiCo and
Yankee relationship over the years.
PepsiCo and MetLife Stadium: Innovation in fan engagement
PepsiCo is celebrating its 50th anniversary as a company and the New York
Giants and Jets think of PepsiCo as an
innovation partner that truly understands
and supports their core mission of engaging fans and providing memorable experiences.
From the start of the teams’ new stadium project, now named MetLife Stadium, PepsiCo embraced the revolutionary cornerstone model of the stadium,
which uniquely blends massive, permanent, organic stadium architecture as a
platform to jointly market two NFL teams in
the largest and most important media
and consumer market in the country.
Woody Johnson, New York Jets chairman and CEO said, “To truly be successful
in a business relationship, you need to
share common core values and vision.
Pepsi embodies the qualities we look for in
a great partner and it starts at the top.”
The New York Giants say that PepsiCo
has given new meaning to performance
with purpose and has shown how strong
30
the Power of One can be, with the addition of Frito-Lay to the partnership. PepsiCo
continues to evolve typical sponsorship
models by engaging with fans across
every medium.
“Our success as a stadium did not
happen overnight,” said John Mara, president and CEO of the Giants. “From day
one, Pepsi has been an integral part of
our evolvement as a stadium and providing great fan experiences. It is a testament to Pepsi’s great leadership. We look
forward to continuing our partnership for
decades ahead.”
Billboard magazine ranked MetLife Stadium the number one grossing stadium in
the world in four of its first five years and
the challenge of sustainable growth and
success is made possible by such forward-thinking partners and strategies.
The efforts of PepsiCo’s talented team
infuse MetLife Stadium with energy and
excitement and thematic platforms have
poured over into the Tri-State market. Fans
get hyped with new Pepsi contests and
❘
From day one at MetLife Stadium, Pepsi has played an integral role in creating great fan experiences for
both of the NFL teams who call it home.
retail promotions each season, including
its current branded can campaign in
advance of the Jets versus Giants game
on December 6. Offering an outlet to
showcase team pride through “Are You
Fan Enough” and “All for Football,” PepsiCo consistently goes where fans want to
be and offers good reason to cheer for
New York football. n
NOVEMBER 2-8, 2015
NOVEMBER 2-8, 2015
❘
31
Part of the NFL’s incredible fan experiences
The NFL and PepsiCo have a rich and
shared history of delivering incredible fan
experiences, including one of the greatest
sports, music and pop culture spectacles
of all time, the Pepsi Super Bowl Halftime
Show.
An assortment of brands stock the NFLPepsiCo roster, including Gatorade (1983),
Frito-Lay (2002), Pepsi (2002), Sabra and
Quaker (2012) and each brand creates
unique programs to authentically engage
fans throughout the season and at the
league’s major tent pole events, such as
the Super Bowl, Draft, Kickoff and Combine.
Deeply rooted in the fabric of the NFL,
PepsiCo annually works with nearly 50
players, in addition to having an assortment of team deals – Gatorade (32),
Frito-Lay (25) and Pepsi (15). Over the
more than 30-year-partnership, PepsiCo
has been able to grow with the NFL to
expand its products, all while enhancing
the fan experience and the NFL’s reach.
PepsiCo leverages its relationship with
the NFL to connect with fans throughout
the season, with activations spanning
many of the company’s largest food and
beverage brands. Gatorade, official sideline partner of the NFL, has expanded to a
sports fuel company, working with NFL athletes and teams on products.
Doritos’ iconic Crash the Super Bowl
activation is in its final season, celebrating
10 years of Super Bowl commercial milestones. Tostitos Party Like a Pro campaign
rewards fans for hosting the best parties
and tailgates, while Frito-Lay has activated
multiple brands, including Lays, Rold Gold,
Stacy’s and Sabra Hummus.
PepsiCo’s unrivaled network of music
relationships enhances the league’s ability
to unlock the excitement and passion
fans have for the game through music
and the Pepsi Super Bowl Halftime Show.
With 118.5 million viewers in February, the
Pepsi Super Bowl XLIX Halftime Show was
the most watched Super Bowl halftime
show ever.
“The NFL congratulates PepsiCo on its
Over their 30+ year partnership, PepsiCo has been able to grow with the NFL to expand its products while
enhancing the fan experience and the NFL’s reach.
50th anniversary,” said Tracie Rodburg,
NFL vice president of sponsorship and
partnership management. “We look forward to working with PepsiCo to bring fans
closer to our game throughout this iconic
Super Bowl 50 season and for many more
years to come.” n
Browns share 16 years in an exciting partnership
Since 1999, PepsiCo has been an integral partner with the Cleveland Browns
and has worked with the team to bring
compelling content, exciting events and
unique experiences to Browns’ fans
throughout the years, both at FirstEnergy
Working with the Cleveland Browns, PepsiCo’s reach and support is directly and postively impacting the
people and partners in the Cleveland region and throughout the state of Ohio.
Stadium and across Northeast Ohio.
“The Cleveland Browns are proud to
congratulate PepsiCo on its 50th anniversary,” said Brent Stehlik, executive vice
president and chief revenue officer.
While Pepsi’s platforms are clearly recognizable on a national level, Stehlik says
the Browns greatly appreciate the company’s emphasis on developing local
touchpoints and consumer relations that
directly benefit Browns fans, as well as the
team’s local partners. “With this approach,
PepsiCo’s reach and support is not only
widespread, but also directly impactful
with people and partners in our city,
region and state,” he said.
From the Pepsi Pre-Game Playlist,
allowing Browns fans to listen to the same
music Browns players do as they prepare
for home games, to the Pepsi Super Bowl
CONGRATULATIONS ON
A SUCCESSFUL 50 YEARS
32
❘
Halftime Show, PepsiCo continues to connect sports, music and pop culture in creative ways to engage and entertain NFL
and sports fans.
Stehlik added that PepsiCo has implemented unique, innovative ways to capture fans’ attention and understands how
to communicate with their audience by
providing compelling content centered
around these platforms. As sports, music
and entertainment become increasingly
interrelated, PepsiCo’s resources, knowledge and expertise in each of those
industries allows all of its constituents in
those areas to benefit in meaningful ways.
“PepsiCo is ‘all for the Browns’ and the
Cleveland Browns are all for PepsiCo,”
Stehlik said. “Congratulations on 50 successful years!” n
NOVEMBER 2-8, 2015
CONGRATULATIONS
PEPSICO
ON YOUR 50 TH ANNIVERSARY
Pepsi Center, one of the nation’s finest sports and entertainment facilities, represents the best of Colorado
and the Rocky Mountain West. Clear sightlines. Dramatic views. Open space.
Pepsi’s strong 30-year partnership with the NBA Denver Nuggets grew to include the NHL’s Colorado
Avalanche and National Lacrosse League’s Colorado Mammoth
Pepsi Center: A sports and entertainment anchor
Since 1985, PepsiCo has engrained
itself into the fabric of the Denver sports
community through its unwavering support
and relationships with local franchises.
Pepsi’s strong 30-year partnership with
the NBA Denver Nuggets was just the
beginning, as the company also is an
original partner of the NHL’s Colorado Avalanche and National Lacrosse League’s
Colorado Mammoth, dating back to
when the teams first moved to Colorado
in 1995 and 2003 respectively.
PepsiCo’s largest commitment to date
is the Pepsi Center, which opened its
34
doors on October 1, 1999, effectively kicking off Pepsi’s naming rights agreement
for the new arena.
Since its inception, Pepsi Center has
strived to be a state-of-the-art facility, hosting more than 200 events per year, and
has always been welcoming to fans hoping to enjoy a one-of-a-kind experience.
While most know Pepsi Center as the
home to three of Kroenke Sports & Entertainment’s local sports franchises, it also
hosts some of the world’s premier musicians, performers and live events, leading
many to call it the Entertainment Mecca
❘
of the Rocky Mountain Region. In March
2015, the Garth Brooks World Tour with Trisha Yearwood sold out nine shows, selling
more than 160,000 tickets.
“At Kroenke Sports and Entertainment,
we couldn’t ask for a better partner than
Pepsi,” said Tom Philand, KSE’s executive
vice president and chief marketing officer.
“Without their support, Pepsi Center would
not have been possible.”
Pepsi’s relationship with KSE extends
well beyond the arena naming rights, Philand noted, as it has direct partnerships
with the Nuggets, Avalanche and Mam-
moth. Pepsi’s steadfast support of KSE’s
teams, players and community initiatives
on and off the court show the true power
and impact of their alliance.
“Few organizations can lay claim to
being such a positive force for a city’s
sports and entertainment than PepsiCo
can in Denver,” Philand said. “The employees at Kroenke Sports and Entertainment
would like to congratulate PepsiCo for
more than 50 great years in the sports
industry nationally and 15 years at Pepsi
Center.” n
NOVEMBER 2-8, 2015
Salute
50th Anniversary
NOVEMBER 2-8, 2015
❘
35
The NHL enjoys a long-term ‘Classic’ relationship
with PepsiCo
Throughout its 50 years, PepsiCo has
leveraged hockey’s global popularity
across its brands in large-scale campaigns and international in-store promo-
Gatorade Canada launched an award-winning Sledge hockey documentary that featured six NHL players,
including Pittsburgh Penguins’ star Sidney Crosby.
36
❘
tions. The biggest names in hockey continue to sit alongside other world-class athletes on PepsiCo’s global roster.
PepsiCo has been the NHL’s North
American partner since 2006, with exclusive rights in the beverage, sports beverage, bottled water and savory categories.
Gatorade is the Official Sports Drink of the
NHL (available on the benches of all 30
NHL teams) and AMP Energy is the NHL’s
Official Energy Drink.
“The thing we love about PepsiCo is
they are big thinkers. They understand the
larger view of sports, not just as sports, but
as premier entertainment,” says John Collins, the NHL’s chief operating officer. “They
help us take the best of sports and entertainment and create emotional ties with
fans to allow us to elevate our brand to
another level.”
Some recent NHL-PepsiCo activations
include:
• For the 2015 Bridgestone NHL Winter
Classic, Pepsi held a Big Blue Seats
sweepstakes, giving four lucky hockey
fans a VIP experience that included
premium seats for the outdoor game
at Nationals Park. Under PepsiCo’s Better Together platform, both Pepsi and
Frito-Lay annually devote two key sales
periods for a mass scale, national instore activation at the height of the
holiday season and in the spring during
the Stanley Cup Playoffs. PepsiCo offers
Account Specific Programs that proposes a wide range of promotions,
such as trips to NHL events and others
experiences at various retail chains in
Canada.
• In January 2015, Gatorade Canada
launched an award-winning Sledge
hockey documentary that featured six
NHL players (Sidney Crosby, Claude
Giroux, Ryan Miller, Nathan MacKinnon,
Logan Couture, Scott Hartnell). The
documentary was built on Gatorade’s
Win from Within campaign and featured a friendly game featuring NHL
and Sledge hockey players.
“For the NHL, we go all the way back
with PepsiCo, with AMP Energy serving as
the first title sponsor of the NHL Winter Classic in 2008,” says Collins, one of the Winter
Classic’s original architects. “We had this
idea, along with NBC, to stage a hockey
game outdoors in a football stadium. And
they were one of the first folks we spoke
with. They saw the power of the idea and
were in. It was called the Amp Energy NHL
Winter Classic.” n
NOVEMBER 2-8, 2015
49ers ‘striking gold’ in celebration of Super Bowl 50
With Super Bowl 50 set for Levi’s Stadium on Feb. 7, 2016, it’s no coincidence
that PepsiCo and the San Francisco 49ers
make excellent partners.
Just a glance across the many activations and you can see that a lot of creativity and thought went into making the
Levi’s Stadium experience one fans will
remember.
“From retail programs to live music, our
partnership with PepsiCo is as broad as it is
exciting,” said Ethan Casson, the 49ers
chief revenue officer. “There was no doubt
that PepsiCo and the 49ers were going to
share a powerful vision of what it means
to give fans the best experiences possible.
PepsiCo gets it and working with them has
exceeded our expectations.”
For starters, PepsiCo is a founding partner of Levi’s Stadium, which includes its
portfolio of iconic brands, such as Pepsi,
Frito-Lay, Quaker, Gatorade and Tropicana. Pepsi also is the official and exclusive soft drink of the San Francisco 49ers
and Levi’s Stadium. Beyond that, joint
efforts include:
• Retail Activation – Pepsi activated a
Strike Gold campaign in the San Francisco Bay Area market this year to tie
into the NFL’s golden Super Bowl
theme. Fans purchasing two participat-
ing products from a golden cooler that
features branding of both the 49ers
and Super Bowl 50 can win experiences, autographed merchandise
and more.
• Enhance the Fan Experience – This is a
mutual objective of the Pepsi-49ers
partnership, inclusive of giving fans a
top-tier experience on the Pepsi Fan
Deck, along with giving them the
opportunity to win 49ers experiences.
• Pepsi Fan Deck – Branded fan deck at
Levi’s Stadium that includes an oversized, digital Pepsi bottle cap (37’ tall),
Pepsi cup escalator entrance, Pepsi
social wall, two Pepsi 12-pack of fans
tied to retail activation and a Tostitos
nacho stand.
• Pepsi Music Stage – Within Faithful Mile
presented by Safeway, the Pepsi stage
hosts regional bands within the official
fan pregame tailgate destination on
game days.
• Pepsi Spire – Levi’s Stadium was the first
public venue in Northern California to
install a Pepsi Spire, which is a digital
fountain that allows fans to personalize
their favorite Pepsi products with different flavors.
“It’s clear that by working with PepsiCo,
we are offering some highly exciting, fan-
focused experiences for 49ers fans,” Casson said. “We congratulate PepsiCo and
are happy to celebrate their first 50 years
by partnering with them in 2015 and
beyond.” n
The 49ers activated a “Strike Gold” campaign this year; fans purchasing two participating products
from a golden cooler that features branding of both the 49ers and Super Bowl 50 can win experiences,
autographed merchandise and more.
The home of Super Bowl 50 would like to congratulate
on their 50th Anniversary!
NOVEMBER 2-8, 2015
❘
37
PepsiCo:
A natural partner for the Miami Marlins
When the Miami Marlins opened their
new home, Marlins Park, in 2012, teaming
up with PepsiCo just seemed like a logical,
natural sponsorship marriage for the franchise.
Brendan Cunningham, Marlins’ Senior
Vice President of Corporate Partnerships,
describes PepsiCo as a Marlins’ “cornerstone/quadrant partner,” meaning they
are among the top sponsors enhancing
the Marlins’ fan experience both inside
and outside Marlins Park.
“We enjoy a great relationship with
PepsiCo,” Cunningham says. “We had a
prior history with Gatorade, but we have
really upped the strength of our relationship. PepsiCo obviously is a highly visible
partner with a massive portfolio of assets
in its brand lineup.”
Based on Miami’s geography, being a
“gateway market,” was very important to
PepsiCo, along with the huge Hispanic
influence in the region, Cunningham says,
adding that PepsiCo is among the team’s
most active activation partners. That
means a lot of leveraging and promotions within the relationship among various
retail outlets, including grocery stores, gas
station chains and “big box” retailers,
among others.
38
Marlins’ standout pitcher Jose Fernandez, who returned strong from Tommy
John surgery, and outfielder Marcel
Ozuna, participated in a myriad of retail
programs, Cunningham notes.
Among those successful promotions
was the Marlins’ “Shop with a Jock” program, which had the Marlins, Winn Dixie
and PepsiCo teaming up to give fans an
exciting way to interact with Fernandez.
The Marlins promoted the two-month
campaign through various ballpark and
media channels, including social networks
and digital media.
Another PepsiCo co-effort was the
team’s “Marlin for a Day” promotion
together with Papa John’s, which gave a
lucky fan a behind-the-scenes, priceless
experience, including a mock press conference with the team’s President of Baseball Operations and “backstage” tour of
the ballpark as they served as an honorary Marlins’ General Manager.
From the start, the Marlins were very
attracted to the circular traffic PepsiCo
looks to generate and the franchise
hopes to generate as well, Cunningham
says.
“They offer blue-chip signature marketing and retail visibility. When you can have
❘
The Miami Marlins opened Marlins Park, in 2012, with PepsiCo signing on to be a “cornerstone/quadrant
partner,” making the company one of the top sponsors enhancing the Marlins’ fan experience.
a Marlins logo on every Pepsi can in the
market, that is pretty powerful for us,” he
says. “Also, everything they do is well
researched, strategically planned and the
execution is always exceptional. We share
each other’s vision and they are especially open to various new ideas that are
mutually beneficial.” n
NOVEMBER 2-8, 2015
A key element in HEAT’s
breakthrough marketing
CHEERS!
• Placed out-of-home advertising in ad
around the AmericanAirlines Arena
• The HEAT’s Dr Pepper/Crush Shop with
the Player program was an especially
popular effort, as HEAT fans from
throughout the Miami area had the
opportunity to enter a sweepstakes to
shop for $1,000 worth of groceries with
Andersen’s assistance.
As the HEAT looks to the future with PepsiCo as the newest official sponsor of the
NBA, the opportunity to collaborate on
more breakthrough programs for the
Miami market are endless. “We really value our long term partnership with Pepsi, primarily because of their
creativity,” said John Vidalin, executive
vice president and chief revenue officer
of the HEAT Group. “Whether it’s a retail
promotion, team activation or in-arena
activity, Pepsi embraces unique and bold
ideas. We also appreciate that, as a
brand, Pepsi never stops exploring new
and better ways to create value for HEAT
fans.” n
HERE’S TO THE
NEXT 50!
DAVID ALVAREZ/MIAMI HEAT
PepsiCo and the Miami HEAT have
been proud partners since 2004.
Over that decade, the two entities
have collaborated to develop breakthrough marketing programs that have
surpassed the expectations of retailer
partners in the Miami area. Many of those
winning programs are highlighted by
some of the team’s star athletes and
developed via engaging consumer promotions. Specifically, the PepsiCo-HEAT
partnership:
• Leveraged Gatorade athlete Dwyane
Wade to promote Gatorade Glacier
Cherry in association with the
Miami HEAT • Rolled out a comprehensive marketing
plan to promote a consumer promotion at Winn-Dixie with Miami HEAT
No.11, Chris “Birdman” Andersen
• Pepsi-sponsored Noches Latina/
Noches ene*be*a
• Mountain Dew Kickstart sponsored the
Miami HEAT Throwback Black campaign and supplied consumers with
gear and coupons
Miami HEAT Player Chris “Birdman” Andersen joined Winn-Dixie contest winner Sam Roman for a $1,000
shopping spree in August 2015 during the Second Annual Dr. Pepper/Crush Shop with the Player program.
CONGRATULATIONS ON
YOUR 50 TH ANNIVERSARY!
From your friends at
the Miami HEAT and the
AmericanAirlines Arena.
DAVID ALVAREZ/MIAMI HEAT
A Mountain Dew Ride-along event in 2014 featured HEAT mascot Burnie making surprise stops at select
locations in the Miami area, offering free HEAT Nation giveaways and Mountain Dew products.
NOVEMBER 2-8, 2015
❘
39
Uncle Drew campaign: A prime example of
Cavs-PepsiCo creative collaboration
With its wildly popular Uncle Drew campaign, the Cleveland Cavaliers have one
of the nation’s most innovative NBA fan
promotions. Teaming up with PepsiCo,
which the Cavs have been doing for a
decade, Uncle Drew has taken on a life of
its own.
The original five-minute video went
mega-viral online, gaining nearly 10 million YouTube views in three weeks. PepsiCo
and the Cavs followed up with a 30-second broadcast ad that drove traffic to the
original video. (For those who don’t know,
Uncle Drew was played by Cavs’ sensation Kyrie Irving, in his first major acting
role).
The Uncle Drew experience is just one
of the ways in which the Cavs and PepsiCo work together, as the latter has exclusive pouring rights at Quicken Loans Arena
and the Canton Civic Center for soda,
water, teas and juices. The Cavs’ Kerry Bubolz, president of
business operations, says the Uncle Drew
activation continues to get bigger each
season. This year, on November 21, courtesy of Pepsi, the Cavs will be giving all
fans a collectible card set featuring Uncle
Drew and Irving. For the promotion, 100
lucky fans CGX-000086
will receivePepsico
a limited
edition
50 SBJ
Ad.pdf
1
40
The Cleveland Cavaliers’ wildly popular “Uncle Drew” campaign in conjunction with PepsiCo has been
overwhelming
success
10/19/15
10:34
AM with fans, as the campaign continues to grow each season.
❘
Kyrie shoe card, where actual pieces of
practice-worn shoes are cut up and
placed in the card. Also, a special Uncle
Drew emoji was created and will be available to download. “The Cavaliers team shop will be featuring custom Uncle Drew apparel with a
free Uncle Drew bobble head gift with purchase,” Bubolz adds. “It is all about activation. Pepsi has done a phenomenal job of
creating local retail activations with the
likes of regional chains such as Giant
Eagle and Discount Drug Mart, the presenting partner of the Cleveland Cavaliers.” For example, the out-of-arena portion
of the Uncle Drew campaign has been
executed at Giant Eagle stores each of
the past two seasons and plans are
underway for another great activation this
season. The campaign will leverage the
Cavs’ state-of-the-art mobile communication functions in the team’s app to drive
fans into Giant Eagle stores and directly to
the Pepsi/Uncle Drew displays.
“Driving traffic back to retail continues
to be the important local initiative,” Bubolz
says. “It’s always a collaborative effort. We
come together to brainstorm unique, traffic driving programs and promotions.”” n
NOVEMBER 2-8, 2015
WHY DO WE PLAY?
FOR NEW BEGINNINGS.
THE NBA CONGRATULATES PEPSICO ON 50 YEARS OF EXCELLENCE IN
SPORTS MARKETING. WE’RE THRILLED TO HAVE YOU AS PART OF OUR FAMILY.
NOVEMBER 2-8, 2015
❘
41

PepsiCo at 50 - SportsBusiness Daily

Transcription

Similar documents

PepsiCo in Romania - Pepsico Internship

pepsico quenches thirst for energy efficiency

PepsiCo: Industry and Competitive Situation Analysis

Quick Facts

PepsiCo By: Ashley Cleary, Sylvia LaBrie, Andrea Baril, Marie- Michele Lachance

Presentation

ALL KINDS OF CHILDREN`SPARTIES TO SUIT 5

FIX THAT SPORTS BRAIN

89¢ 89¢ 99¢ 99¢

Performance with Purpose

11/21/03 – PITTSBURGH POST-GAZETTE - BUSINESS

TRIAN PARTNERS DELIVERS LETTER AND WHITE PAPER TO PEPSICO BOARD

View Report

sports splash pots - Gila River Casinos

forgive me...june pass sale

2013 PepsiCo Greater China Sustainability Report

Full Editorial Section

Full Report

PepsiCo 2007-2008 Corporate Sustainability Report

2015 Annual Report

Performance with Purpose

PepsiCo 2013 GRI Report