street team rules

Transcription

street team rules

NUVO BEATS
ALL RADIO
STATIONS
pg. 5
LOCAL’S
GUIDE
TO INDY
NUVO City Guides
pg. 10
STREET
TEAM
RULES
pg. 14
What is NUVO?
Fiercely Independent. Intensely Local.
For 23 years, Indy has turned to NUVO as the authority on arts, entertainment and
community issues. As Indiana’s largest independent alternative news organization,
over 250,000 loyal readers regularly turn to NUVO’s website, weekly paper and
seasonal CityGuides for news on what’s happening in Indy.
• Unparalleled coverage of local music and the arts, along with comprehensive
listings and dining information gives NUVO readers an indispensable tool for
making entertainment decisions.
• With award-winning, hard-hitting news coverage of local issues that impact
our readers’ lives, readers trust NUVO to keep them informed and up-to-date on
community issues.
• Readers turn to NUVO to take action now — where to go, what to do and
how to spend their money.
Source: The Media Audit May-July 2012, Google Analytics
| 3951 N. MERIDIAN, STE. 200 | INDIANAPOLIS, IN 46208 | P: 317.254.2400 | F: 317.254.2405 |
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Noblesville
Carmel
Fishers
Zionsville
465
69
65
Brownsburg
74
65
70
Avon
70
74
Plainfield
65
Greenwood
Franklin
DISTRIBUTION &
READERSHIP
Unduplicated Reach: 250,000+
Print Readership: 187,033
Online Unique Visitors: 100,000+
Just in time for weekend planning, NUVO hits the streets of Indy every Wednesday ––
35,000 papers are delivered each week to over 1,200 locations including:
• Museums
• Restaurants
• Coffee shops
• College campuses
• Art galleries
• Music stores
• Book stores
• Bars & clubs
• Movie theaters
• Area Marsh grocery stores
• Street-side boxes and more!
42%
OF READERS READ EVERY ISSUE
79%
OF READERS SHARE THEIR COPY OF
NUVO WITH ONE OR MORE PEOPLE
Sources: The Media Audit May-July 2012, Google Analytics; 2011 GfK MRI Voice Media
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NUVO READERS
THEY’RE CONSUMERS
THEY’RE YOUTHFUL
68.1%
18-49
38.7%
18-34
35-49
29.5%
THEY’RE EDUCATED
88.9%
ATTENDED COLLEGE
70.4%
COLLEGE GRADUATE
POST-GRADUATE
STUDIES
27.4%
THEY’RE FAMILY-FRIENDLY
MARRIED
CHILDREN
IN HOUSEHOLD
TWO INCOME
FAMILY
43%
39.1%
25.7%
THEY’RE HARD WORKING
UNDER $30K
$30-50K
$50-100K
$100K+
14.8%
THEY’RE DIVERSE
Male (57.5%)
Female (42.5%)
White (49.7%)
Black (30.4%)
Hispanic (4%)
Other (17.5%)
GLBT (10.3%)
27.4%
22.2%
28.1%
47.5%
WHITE COLLAR
BUSINESS OWNERS/
MANAGERS
HOMEOWNERS
60,787 readers plan to purchase computer
equipment in the next year
58,113 readers plan to purchase furniture and
home furnishings
61,797 readers plan to remodel their homes
50,365 readers plan to buy a vehicle
65,570 readers bought sporting goods in
the past month
23,442 readers plan to purchase a home
in the next 2 years
162,235 readers buy “green/good for the
environment” on a regular basis
14.9%
58.4%
Sources: The Media Audit May-July 2012, Google Analytics; 2011 GfK MRI Voice Media
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NUVO DELIVERS
When it comes to reaching the buying power of Indy, NUVO delivers!
Each month we reach 187,033 in print.
That’s more than any other weekly publication or monthly magazine AND more than any radio station!
NUVO
WFBQ
Q95
INDIANAPOLIS
MONTHLY
INDIANAPOLIS
BUSINESS
JOURNAL
WZPL
99.5 FM
WHHH
HOT 96.3
WRZX
X103
WTTS
92.3 FM
ADULTS 18+
NUVO
DELIVERS
ACTIVE
READERS
77% attend bars & nightclubs
87% attend movie theaters
70% attend rock music performances
28% attend opera/symphony
performances
69% attend art galleries or shows
73% go to museums
43% attend live theater
37% attend comedy clubs
60% attend sporting events
Sources: The Media Audit May-July 2012, Google Analytics;
2011 GfK MRI Voice Media
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NUVO OFFERS
Our staff of experienced account executives is ready to advise you on how best to build your business.
We offer tools to reach your audience where they receive their information, including:
PRINT ADVERTISING
An audience of 187,033 readers each month with advertising options
that fit nearly any budget.
DIGITAL ADVERTISING
An audience of over 114,000 unique visitors deliver over 294,480 page
views each month.
EMAIL NEWSLETTERS
Three weekly newsletters allow advertisers to target NUVO’s ever
growing newsletter database.
PROMOTIONAL PROGRAMS
Customized program designed to meet your business needs, including
event sponsorships, flier distribution and NUVO Street Team involvement.
PRODUCT INSERTION
With inserts, you can blanket the city with your fliers or send targeted
messages to specific geographic areas.
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NUVO OFFERS
When you think print advertising, chances are you think of
display ads. With captivating graphics and
eye-catching layouts, display advertising allows
you to make your pitch dynamically and visually.
If you do not have access to design, every NUVO ad comes
with free ad design from NUVO’s award-winning professional
designers. However, you are eligible for a discount for any
camera-ready art.
DISPLAY AD SIZES
2013 DISPLAY RATES
Full
3/4
1/2
3/8
1/3
1/4
1/6
1/8
1/16
1x
$2790
2093
1395
1046
930
698
465
349
174
12x
1953
1590
977
795
651
530
326
265
122
26x
1674
1256
837
628
558
419
279
209
105
52x
1395
1046
698
523
465
349
233
174
87
Help your ad stand out with color printing.
1/8 H
1/4 Strip
3/4 V
6x
2232
1674
1116
837
744
558
372
279
140
COLOR
Simple. Modular. Effective.
Full
3x
2511
1883
1256
942
837
628
419
314
157
1/4 H
1/2 H
1/2 to Full
1/4 to 3/8
1/16 to 1/6
4-Color
$200
$100
$50
Spot
$100
$50
$25
Premium Positioning
Guaranteed, premium positioning of your ad is available
for a 10% surcharge. $15 minimum.
1/8 V
1/16 V
1/6
1/2 V
3/4 H
1/3
Discounts
3/8 V
1/4 R
A 15% discount is available for camera-ready art.
An additional 7.5% discount is available to
non-profit organizations.
Full Page...............................................10.375” x 11.625”
3/4 Horizontal.......................................10.375” x 8.6875”
3/4 Vertical...........................................7.75” x 11.625”
1/2 Horizontal.......................................10.375” x 5.75”
1/2 Vertical...........................................5.125” x 11.625”
3/8 Horizontal.......................................7.75” x 5.75”
3/8 Vertical...........................................5.125” x 8.6875”
1/3 Regular...........................................5.125” x 7.7”
1/4 Regular...........................................5.125” x 5.75”
1/4 Horizontal.......................................10.375” x 2.8125”
1/4 Strip...............................................2.5” x 11.625”
1/6 Box.................................................5.125” x 3.8”
1/8 Horizontal.......................................5.125” x 2.8125”
1/8 Vertical...........................................2.5” x 5.75”
1/16 Horizontal.....................................5.125” x 1.33”
1/16 Vertical.........................................2.5” x 2.8125”
DEADLINES
All display ads must be reserved no later than 10 AM on
the Friday before publication. Camera-ready ads must be
submitted no later than EOB on the Friday before publication.
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NUVO CLASSIFIEDS
PRINT
When readers seek out cars, jobs and
BOX ADS
places to live, they turn to classified
With a box ad, you control the space — add a picture or logo at no
advertising. And when they’re looking for
additional cost!
Indy’s hottest cars, coolest jobs and best
Color
places to live, they turn to NUVO classifieds.
$30/inch
Best of all, NUVO’s classified rates are
some of the most affordable in town —
about 80% less than the cost of
classified ads in that other paper.
Add color to your box ad for $5/inch.
LINE ADS
Sold by the word, line ads are our most economical ad type — just pick the
options that are right for you and your message.
$1/word
$13 minimum
Upgrades
Color.................................... $5/inch
Dingbat...............................$10 each
Logo...................................$15 each
Classified line ad deadline is 4:30 PM on the Monday prior to publication.
Classified box ad deadline is 5:00 PM on the Friday prior to publication.
Minimum upgrade charge equivalent to one inch. Prepayment required for all ads under $100.
For ads over $100, you may be billed at the discretion of NUVO’s credit department.
ONLINE
To deliver even more value to your classified advertising, NUVO has partnered
with Backpage.com — the Craigslist of the alternative weekly world!
Now, not only will your print ad be posted online at no additional cost, but your
ad will also be available on a national network of over 90 cities featuring stateof-the-art search engine
Average Monthly Stats
optimization technology.
Visits...................................................................... 205,000
Page Views.................... ................................4.95 million
Best of all, because
Backpage.com is
NUVO.NET classified traffic only. Source: Google Analytics Sept.-Oct. 2010
updated every hour,
24/7, your ads can start getting response right away — without having to wait
for the paper to publish.
What’s more, for those looking to rise to the top of the online classified pack,
Backpage.com enables us to upgrade your online ad to a variety of premium
advertising positions — ask your NUVO rep for more info.
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NUVO HOTLINE
It’s baaack!
Each week, NUVO’s back page is home to Hotline — Indy’s most eclectic and
entertaining bulletin board.
Not only is Hotline one of our most-read pages, but, because it’s right on the back,
Hotline ads are hard to miss!
LINE ADS
DISPLAY ADS
6 pt .............. $15 per line: 69 characters
8 pt .............. $18 per line: 42 characters
10 pt ............ $21 per line: 38 characters
1x 3x
1/4 $880 792
1/8 440 396
1/16 220 198
Hotline liners are cheap and easy,
and they work!
Line Ad Upgrades
Bold ........ $1 per word / $5 per line
Italics ...... $1 per word / $5 per line
CAPS ...... $1 per word / $5 per line
Color ...... $3 per word / $10 per line
Hotline display ads offer big bang,
for little buck.
6x 12x 26x
704 616 528
352 308 264
176 154 132
52x
440
220
110
Display Ad Upgrades
Spot Color
Full Color
Guaranteed
Positioning
1/16
$25
$50
1/8 or 1/4
$50
$100
$20
$20
Prepayment required for all ads under $100. For ads over $100, you may be billed at the discretion of NUVO’s credit department. Hotline
display ad deadline is 5:00 PM on the Friday prior to publication. Hotline line ad deadline is 4:30 PM on the Monday prior to publication.
INSERTS
PRINTING
Got fliers, menus or coupons you want
to get in our readers’ hands? Insert ‘em
in NUVO!
Don’t have pre-printed print flyers?
Or looking to trim the cost of your
commercial printing jobs? Good news:
NUVO can help you print for less.
Not only are inserts hard to ignore but
they’re also cost-effective — NUVO
can carry your pre-printed insert for less
than direct mail ... or that other paper.
With inserts, you can blanket the
city with your fliers or send targeted
messages to specific geographic areas.
INSERT RATES
5,000-10,000 inserts .... $60/thousand
10,001-46,000 inserts .... $40/thousand
Rates are for inserts eight pages or less. Inserts over eight
pages must be quoted. A page is defined as one side of
one sheet. A sample insert must be supplied. Additional
delivery fee may be required.
Thanks to our position as a high-volume
buyer of commercial printing, we are
able to secure heavily discounted
rates for large-quantity jobs like flyers,
circulars, coupon sheets — even
custom newspaper or magazine-style
publications and programs ... all for
about 25% less than most commercial
printers will charge you.
PRINTING RATES
Call for a free custom quote!
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NUVO CITYGUIDES
No one knows Indianapolis like NUVO.
That’s why our CityGuides series is the definitive word on where to eat, where to play, where to
shop and more.
NUVO CityGuides are available for free as a supplement to NUVO during the week of their
publication. In addition, an extra 10% is printed to be distributed by the NUVO Street
Team throughout the year at local events, hotels, visitors bureaus and more.
This means increased exposure for your business.
Annual Manual 2013
Ad Close- 2/15 Materials Due- 2/22 Publication Date- 3/6
Nightlife 2013 Ad Close- 3/22 Materials Due- 3/29
Publication Date- 4/10
Summer 2013 Ad Close- 5/3
Materials Due- 5/10 Publication Date- 5/22
Best of Indy 2013 Ad Close- 7/5 Materials Due- 7/12 Publication Date- 7/24
All CityGuide ads include:
• FREE professional design
• FREE full-color printing
Other special publications and
supplements available. Ask your
Account Executive for details.
Arts 2013 Ad Close- 8/16 Materials Due- 8/23 Publication Date- 9/4
Dining 2013
Ad Close- 9/20 Materials Due- 9/27 Publication Date- 10/9
Shopping 2013?
Ad Close- 11/2
Materials Due- 11/9 Publication Date- 11/21
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NUVO CITYGUIDES
RATES + SPECS
Our CityGuides are meant to be a reference to our readers that
they can turn to for information all year long. Because of their
shelf life, NUVO’s CityGuides are magazine style. And with our
strive to be as green as possible, our CityGuides are made with
100% recycled newspaper.
AD SIZES
Below are all the specs and sizes
used in our CityGuides:
Full (cover)..........8.75” x 11.5” (.75” bleed)
Full........................................... 7.25” x 10”
3/4 vertical................................. 5.4” x 10”
3/4 horizontal........................ 7.25” x 7.46”
1/2 vertical................................ 3.56” x 10”
1/2 horizontal........................ 7.25” x 4.93”
3/8 vertical............................. 3.56” x 7.46”
3/8 horizontal.......................... 5.4” x 4.93”
1/3 regular........................... 3.56” x 6.625”
1/4 regular............................. 3.56” x 4.93”
1/4 horizontal.......................... 7.25” x 2.4”
1/4 vertical................................ 1.71” x 10”
1/6 box.................................. 3.56” x 3.25”
1/8 vertical............................. 1.71” x 4.93”
1/8 horizontal.......................... 3.56” x 2.4”
Please contact your account executive if you
have any questions about our CityGuides.
Discounts
15% discount for recognized ad agencies or clients
supplying camera-ready art
Additional 7.5% discount for non-profit organizations
1x
4x
7x
$3069
$2609
$2264
$2790
$2372
$2057
$2093
$1953
$1660
$1651
$1395
$1209
$1046
$907
$830
$930
$806
$728
$698
$605
$533
$465
$403
$364
$349
$302
$276
Color
Size 4-color spot
1/2 to Full $200 $100
1/4 to 3/8 $100 $50
1/16 to 1/6 $50 $25
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NUVO DIGITAL ADVERTISING
Now more than ever, NUVO’s brand extends beyond the newspaper’s
reach. NUVO.net delivers more than 114,000 page views per
month. With 11,125 Facebook fans, 12,834 Twitter followers, over
8,500 opt-in email subscribers and events that sell out using only
in-house marketing efforts, the audience NUVO provides is like no other.
In the last five years, NUVO has grown well beyond print to help our
advertisers reach potential customers and extend their brands.
Leaderboard 728x90
$125/week
10,000 impressions
Pencil Bar 930x30
Exclusive Position | $125/week
10,000 impressions
AVERAGE
MONTHLY STATS
114,000 Monthly Unique Visitors
294,480 Monthly Pageviews
1.3 Million Monthly Ad Impressions
89% 18-54 years of age
85% attended college
71% log on at work
Source: Google Analytics Sept-Oct 2012
NAA/MORI Research Study
}
Extras
Flash........................................................$5/week
Targeted........................................$15/week
Search Sponsor (microbar)............$100/week
Custom Sponsorship....... See AE for quote
Wide Skyscraper 160x600
$125/week
10,000 impressions
Rectangle 180x150
$75/week
10,000 impressions
Full Banner 468x60
$100/week
10,000 impressions
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NUVO WEEKLY NEWSLETTERS
Reach your target audience on our weekly newsletters!
STREET TEAM
Delivered to over 8,200 opt-in subscribers every
Wednesday promoting free giveaways, contests and
Street Team sponsored events
SOUNDCHECK
Delivered to over 7,500 opt-in subscribers every Thursday
promoting the best live music options in the city
GO & DO
Delivered to over 7,600 opt-in subscribers every Friday
promoting the best event options for the weekend
FULL BANNER
468x60 | $200/wk
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NUVO STREET TEAM
When planning a night out with friends, a date, or their next personal
adventure, Indy’s ACTIVE crowd turns to NUVO. Cue the NUVO Street
Team — a team of individuals who attend events in Indy, take video and
photos, blog, distribute flyers and posters for future events, and keep our
readers informed through our website and newsletter.
The Street Team targets those members of our audience that are looking to get
out and about — so if that is who you want to target, there are ways that you
can get your word out through the NUVO Street Team.
SERVICES:
Distribution.................................. See AE for custom quote
NUVO Street Teamers will distribute your materials (flyers, posters,
bags, etc.) to our list of distribution spots around the Indy metro area.
On site distribution ..........................See AE for custom quote
NUVO Street Teamers will distribute your materials (flyers, posters,
bags, etc.) at one of our Street Team sponsored events.
More than 250 events available.
Video/Photography Services..... See AE for custom quote
NUVO Street Teamers will take photos or video for your business/event
for you to purchase.
Additional Promotional Services....See AE for custom quote
ONLINE:
Promotional Button............................$1500/month
A button will appear on every page of nuvo.net that will display your
logo and info and will link directly to your website.
Re-skin...................................... see AE for custom quote
The background of all Street Team pages will be covered in the design
of your company’s choice.
Newsletter Leaderboard Ad....................... $200/wk
An ad for your company will be displayed on the top of the Street
Team Newsletter, sent out weekly to subscribers.
My Old Kentucky Blog
The NUVO Street Team has helped take the My Old Kentucky Blog
Concert Series to a new level of exposure and involvement I never
dreamed possible. Their hard work and dedication to improving the
awareness of our events, and their appreciation of the local music scene,
has made me incredibly proud that we partner with them.
— Craig “Dodge” Lile, My Old Kentucky Blog
Broadway Across America
We were so pleased at the outcome of the AVENUE Q bags distributed
by the NUVO Street Team! NUVO produced and handed them out for
September events, such as Penrod, and people carried around these bags
all day. We definitely branded the show with them, as they were very
noticeable and fun. I would definitely do the same thing for another
show….great work, NUVO!!
— Kimberly Yerby, Broadway Across America, Indianapolis
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NUVO TESTIMONIALS
NUVO rocks — but don’t take our word for it. Check out what these satisfied clients have to say:
Live Nation
Dorchester Properties
If I want to reach the passionate music listener
and consistent concert-goer, NUVO is where I
advertise. From small club shows to the biggest
names, NUVO delivers the audience.
We are a small business with limited resources, NUVO is like having access to my own
full-time marketing and advertising
functions. From strategy, design and implementation, the support, value and most
importantly results are tremendous.
— Susan Kreiner, Marketing Director
Arts Council of Indianapolis
Our partnership with NUVO was a critical
aspect of launching the BeIndypendent.org
campaign. Without the support of NUVO
we would not have reached the wide
audience that we did which resulted in
hundreds of hits to the new, previously
unknown web site.
— Shannon M. Linker, Director of
— Andy Mears, Owner
Indianapolis Museum of Art
NUVO is a great source for arts organizations
trying to reach a culturally involved audience,
and we love that their guide encourages such
a strong support of Indy’s unique artists, organizations, venues and events.
Artist Services
— Maureen Brierton,
Marketing Coordinator
LUNA Music
Indianapolis Art Center
In this digital age, NUVO is the only print
media we love to use! Great readership,
great return on investment, great value!
“We are a not-for-profit community art center
with limited advertising dollars, so it’s imperative that what we spend produces results.
Which is why we use NUVO! NUVO is affordable and connects us to a progressive-minded,
community-focused, and arts-inclined audience. We have seen increased participation
and interest in our classes, exhibits, and events
due to a presence in NUVO. It works for us!”
— Todd Robinson, Owner
Indianapolis Symphony Orchestra
NUVO is an avid supporter of the arts and is
constantly out in the community promoting
ways in which their readers can support Indy
organizations. I always feel that the ISO message is getting to the audience I need to reach
whether they are picking up the paper from a
newsstand, seeing our ad online, or are interacting with NUVO promotions. I also appreciate the constant communication from the
Sales and Marketing Team on how my message is being delivered or can be more effectively delivered through their many products.
— Brooke Klejnot,
Advertising Account Manager
– Sarah Myer Ross, Director of Marketing
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street team rules

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