view slides - STEC Beef Safety

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view slides - STEC Beef Safety
Consumer and retail
interventions: STEC Ben Chapman
North Carolina State University
May 29, 2014
Attitude towards
behavior
Subjective norm
Intention
Behavior
Perceived
behavioral control
Theory of planned behavior, Ajzen, 1991
5
Regulators
U.S. FDA 2009 Food
Code
Managers
Menu
Servers
Consumer
May 21, USDA blog
• 
• 
Brian Ronholm, FSIS,
“For consumers, we advise all consumers to
safely prepare raw ground beef products by
cooking them to 160 degrees Fahrenheit.
When dining out, this is equivalent to
ordering your burger well done.”
Medium rare burgers
Method of Doneness Cited by
Servers in Restaurants
67% of information
provided was
incorrect by criteria
established in the
food code
Thanks to:
Katrina Levine, Matt Agle, Nicole Arnold, Lily Yang,
Jason Levy, Stephanie Pollard, Mary Blodgett,
Ashley Searing, Courtney Crist, Nick Sevart,
Donka Milke, Elizabeth Stone, Liz Holmgren, Nick
Baumann, Anteelah Phebus, Danny Unruh, Eric
Oliver, Sherri Pitchie, Michael Pitchie, Hannah
Hamilton, Gentry Lewis, Ashley Hallowell, Brad
Shoyer, Laura Shane, Nelly Osoria, John
Luchansky, Anna Porto-Fett, Elba Arias, Jessie
Hudson, Tamra Tolen, Alana Bryant, Mariana
Villarreal, Keila Perez, Yicheng Xie, Songsirin
Ruengvisesh, Katie Kirsch, Zahra Mohammed,
Christine Bruhn, Myat Aye, Rachelle Woods,
Yaohua Feng, Thu Tran
YouTube How-to videos "
87 videos,12 million total views • 
• 
• 
He's a chef, he "he helps public schools
improve their food programs by training
staffs and speaking with students about
responsible eating”#
He grabs the raw ground and within
seconds is literally holding it against the
bun he uses for the burger.#
The best line "learn your meat, once you
learn it youʼll have it forever" in reference
to checking doneness by firmness of the
meat. #
Pantries – 4-H project
• 
• 
97 pantries visited#
Beef handling is preavalent#
Social media activities
• 
• 
• 
• 
620 barfblog posts since
Jan 1, 2014#
88 specific to STECs#
23,084 subscribers#
Paper published outlining
approaches for food
safety in social media:#
www.foodsafetytalk.com
Dr. Ben Chapman
[email protected]
Follow me on twitter @benjaminchapman
919 809 3205
foodsafetyinfosheets.org
foodsafetytalk.com
barfblog.com

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