www.ReenaMalra.com www.PropertyLeaseOpKonsAdvice.co.uk

 Royal Property Mentoring
Marketing
www.ReenaMalra.com www.PropertyLeaseOp5onsAdvice.co.uk Control
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Clarity
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Construct
Collaborate
Client
Client
Commit
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Colossal Cash!
What Will You Learn Today? •  Business Set up •  Finding Your Goldmine Area •  Understanding What Mo:vates A Seller •  Finding Mo:vated Sellers: – My Top 5 Marke:ng Techniques – My Wild Card Marke:ng Technique – My Best Performing Wordings •  Tried and Tested Tools & Resources Ready…Aim…Fire! •  Company Name •  Trading As….Sole, Company, LLC, etc •  Website •  Business Cards •  Registered Address •  Power Team – Solicitor, Bridger, Tax Consultant, Accountant •  Phone – Lan, Mobile, Virtual Due Diligence Goldmine Area?
Sweet Spot?
Research Tools •  http://maps.google.co.uk
•  http://www.rightmove.co.uk
•  http://www.mouseprice.com
•  http://www.upmystreet.co.uk
•  http://www.nethouseprices.com
•  http://www.hometrack.co.uk
•  http://www.landregistry.gov.uk
•  http://www.Property-bee.com
•  http://www.propertysnake.co.uk
•  http://news.bbc.co.uk/1/shared/spl/hi/in_depth/
uk_house_prices/html/houses.stm
Finding Mo5vated Seller Leads ² Ugly Marketing/Bandit Signs
² Market Stalls
² Sandwich Boards
² Post Cards – Pawn Brokers, Cash Convertors, Buy
Gold And Silver
² Business Cards – Take Aways
² Leafleting – Newspaper, Car Parks, Supermarket
Etc.
² Newspaper/Classified Advertising
² Car Magnets
² Luton Van/Truck
Finding Mo5vated Seller Leads ² BNI ² Rightmove – Under Offer, STC And Let Agreed ² Zoopla – Tempt Me ² Loot ² Gumtree ² Spareroom ² Free Classified Advert Sites ² Private Portals – Sale By Owner, Private Sale Finding Mo5vated Seller Leads ² Landlords – Accidental
² Buying Leads - Discarded
² Internet Marketing
² SMS Marketing
² Social Media (FB, Twitter, LinkedIn Etc.)
² WOM Marketing (Word of Mouth)
² Estate Agents and Letting Agents – give
them your leads, STC and under offer
TOP Marke5ng Strategies… 1.  Ugly / Guerrilla Marketing
2.  Handwritten Leaflets
3.  On-Line Portals
4.  Discarded Leads
5.  Tired/Accidental Landlords
Letting Agent &
Estate Agent
What Do Sellers Want To Hear? People Buy
SOLUTIONS not
SERVICES
People Buy
BENEFITS not
PRODUCTS
What Do Sellers Want To Hear? People have 2 MAJOR
MOTIVATIONS
Desire For
Gain
Fear Of Loss
What Do Sellers Want To Hear? Away from
DISCOMFORT
& PAIN
Move towards
COMFORT &
PLEASURE
Trigger Words -­‐ Benefits • 
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Need Wanted Struggling Stop Repossession Fast/Quick Confiden5al Cash Offer Nega5ve Equity/No Equity Market Price Any Area, Condi5on or Price •  Sell or Rent •  Guaranteed Rent, No Voids, No Hassle •  No Agent Fee •  Buy Within 48 Hours •  Cash Buyer •  Open 7 Days a Week •  Worried •  No Chain •  Comple5on Date That Suits You Ugly / Guerrilla Marke5ng Research Sweet Spots •  Traffic lights •  Business Parks •  Supermarkets •  Play Grounds •  Car Parks •  Parks •  Stop Junc5ons •  Outside Property •  A Roads •  Adver5se On Bike •  Residen5al Areas •  Roundabout Tool Box •  Unregistered Mobile Sim •  Correx •  Paint & Brush •  Markers •  Stanley Knife •  Hammer •  Cable Ties Ugly Marke5ng Handwritten Leaflets
Best Performing Examples I AM LOOKING to Buy or Rent in your
area. If you are looking to Sell or Rent
within the next 4 weeks, then please call or
text me as I can move very quickly!
GUARANTEED RENT - Company
Executives looking for flats and houses for
Long Term Rent with a view to buy. No
Voids, No Maintenance, No Headache!
Call xxx
Best Performing Examples ATTENTION LANDLORDS - I Will Rent
The Property From You For 5-10 Years And
Give You Guaranteed Rent. I Will Also Look
After The Maintenance So You Have No
Voids Or Headaches! Call xxx
Dear Homeowner,
I am looking to Buy or Rent in your area.
If you are looking to Sell or Rent within the
next 4 weeks, then please call me as I can
move very quickly!
Sam (Contact Number)
Please Note:I can buy even if you owe more than your house is worth!
I can pay your Mortgage, If you are Struggling with Payments!
Company Executive
Looking For 2,3 and 4 Bed
Flats and Houses For Long
Term Rent With A View To
BUY.
No Voids, No Maintenance,
No Headache!
I Can Pay £5000 More For Your House Unique Solu5on Buyers wai5ng now for your house Call today........ Yellow Lefer – Key Points •  Yellow Lined Paper •  Use Red Ink •  Envelope •  Sweet/Mint •  Your Contact Details On-­‐Line Portals For Sale / Let •  Rightmove STC – Google Maps, •  Easyroommate Street View •  Housepals •  Gumtree •  Flatmaterooms •  Loot •  Intolondon •  Ebay •  Moveflat •  Sale by owner •  Private sale •  Google – ‘Free Classified Adverts” •  Craiglist •  Local Newspaper •  Spareroom Rightmove Include ‘Under Offer/Sold’ Gumtree For Sale / Let Landlod/Owner ontact Landlord/Owner CContact Text/Email Landlords I see that you have a property to rent. My name is Dave and my wife is Jane, we are looking to BUY your house if you are thinking of selling? Call or text me please if you wish to discuss how quickly you would like to moveJ Dave & Jane xxxxxx Discarded Leads Lead Generators -­‐ Google •  SEO •  PPC •  Surplus Leads •  Not Doing Crea:ve Strategies •  Leaving Money On The Table •  Small or No Up Front Fee •  Back End on Comple:on Tired/Accidental Landlords Powerful Wordings Lekng and Estate Agents Lefer To Landlord Via Agent We are a working with our partner "Your Company Name" who are currently buying proper:es in your area. They are offering “up to market value” and can help with nega5ve equity too. Are you a landlord who falls in one or more of the following categories and would rather sell at a price that you are happy with: ü 
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You don’t want the headache of ren5ng any more Can’t sell at the moment Have lifle or no equity in your property Have vacant or empty proper5es Have proper5es where work needs doing Financially Distressed Have a nega5ve cash flow Are in mortgage arrears Want to relocate Are dealing with Divorce/Separa5on Accidental Landlord-­‐ Have been passed down a rental property that you don’t want Please contact us asap if you wish to take advantage of this unique opportunity and sell your property within 4 weeks! Resources Mobile Sim Card
Unregistered from local market stalls
Answering Phone Companies
www.payganswer.co.uk
www.alldaypa.co.uk
Local Number Site
http:// www.thevirtualnumbercompany.co.uk
http:// www.smart-numbers.net
http:// www.callsure07050.co.uk
http:// www.organiclocalnumbers.co.uk
http:// www.dmclub.co.uk
Bandit Signs – Yellow Correx Boards (Retail)
http://www.mdpsupplies.com/colouredcorrugatedplastic.asp?
parentcatname=Coloured%20Corrugated%20Plastic&parentcat=75
Resources Bandit Signs – Yellow Correx Boards (Wholesale)
http://www.roberthornedirect.co.uk/Correx-Fluted-DisplayBoard-1220mmX2440mm-4mil.html
Mobile Texting (this is an example – (many more competitive providers
are immerging every day)
http://www.clickatell.com/products/sms_gateway.php?cid=13389
http://www.textmarketer.co.uk/
http://www.textvertising.co.uk/
Stanley Sharp Shooter Hammer Tacker
EAN: 3253560051501
Only £21.98
http://www.diy.com/diy/jsp/bq/nav.jsp?
action=detail&fh_secondid=11247871&fh_location=//catalog01/en_GB/
categories%3C{9372015}/categories%3C{9372043}/categories
%3C{9372176}/categories%3C{9392055}/
specificationsProductType=nail___staple_guns
Resources Cable Ties – B&Q, Garden Centres and Pound Shops
Business Cards/Car Magnets
www.Vistaprint.co.uk
Printers
www.Paulclarkeprint.co.uk
www.1clickprint.com
www.ccsmclays.co.uk
www.ccsmclays.co.uk
http://www.mbe.co.uk
http://www.printed.com (gloss 200 for 60 quid all inclusive)
Research Data/Leaflet Distribution
http://www.royalmail.com/marketing-services/campaign-delivery/doordoor
http://www.flyersdelivered.co.uk
http://www.mbe.co.uk
Take Home Message •  Don’t get fixated on one strategy,
use multiple strategies and be
persistent
•  Don’t worry if the phone doesn’t ring
right away
•  Test and measure
•  Don’t freeze or get too nervous
about phone calls. Relax and have a
chat, build rapport and trust.
•  If you do exactly as I am telling you,
you’re phone should be red hot!
•  Above all remember your ‘WHY’
and have fun!
Any Questions…?
Just Ask!
www.ReenaMalra.com www.PropertyLeaseOp5onsAdvice.co.uk