media kit - CBS Local

MEDIA
KIT
BALTIMORE
Designated Market Area (DMA)
The Baltimore, Maryland DMA is the 27th
largest market in the United States. Consisting
of 1,093,170 TV Households and over
2,700,000 people, the Baltimore Market covers
11 counties in Central Maryland (including the
major cities of Baltimore and Annapolis).
County
TV
Households
Baltimore DMA
Baltimore
312,750
TV Households
Baltimore City
245,370
% Black
Anne Arundel
191,700
% Hispanic
Totals
1,093,170
26.9%
2.6%
Caroline
12,600
% Comcast Spotlight
Carroll
59,900
% ADS (Satellite)
Cecil
37,040
Persons 2+
2,720,000
Harford
90,610
Persons 18+
2,122,000
Howard
100,980
Persons 18-49
1,218,000
8,370
Persons 25-54
1,170,000
Kent
Queen Anne’s
18,320
Men 18+
Talbot
15,530
Women 18+
Source: NSI Baltimore
73.1%
20%
996,000
1,125,000
WJZ Coverage Map
Market #27
Total DMA Households: 1,093,170
Total DMA Pop: 2,720,000
Source: NSI County Coverage Study
Net Weekly Circulation
Baltimore, Maryland
Baltimore Market Profile and Television Advertising Market
Market Rank: 27
Population: 2,720,000 TV Households: 1,093,170
Baltimore is a Heavy TV viewing market: Baltimore over-indexes national levels (for example, Baltimore Prime
Time viewing levels were approximately 10% higher than the national average in May’08). Source: NSI Ratings
Maryland’s economy and consumer spending remain strong due to strong federal government and healthcare
facilities, non-profits and a growing technology and telecommunications sector. The Baltimore area will see an
economic boon with growth at Ft. Meade & Aberdeen Proving Grounds as the military consolidates bases.
Maryland has the highest median HH Income in the nation at $65,114 – 34% above the national median.
Maryland is ranked # 2 in percent of employed population in Professional and related occupations. Maryland
has the lowest percent of people below the poverty level in the USA. Source: US Census Bureau
With an Average Effective Household Buying Income of $60,626, Baltimore ranks #10 in the entire country.
Source: Demographics USA
Maryland ranks # 3 in the country for percent of people with a bachelor degree or more – 30% above the
national average. Source: US Census Bureau
Maryland ranks #6 in the nation for Home Value. Source: US Census Bureau
Upscale Wegmans, Trader Joe’s and Harris Teeter Supermarkets targeted Baltimore in recent expansions.
The Baltimore Sun daily circulation is 232,360 – that’s equal to only 21% of the homes in the market.
Source: Audit Bureau Of Circulation
Currently, 20% of the TV homes in the market (218,634 HH) now receive national cable programming via
satellite (ADS) without ability to carry any local cable insertion spots. Source: NSI Ratings
Comcast Spotlight (interconnect) only reaches 73.1% of the DMA. Source: NSI Ratings
STATION SPECIFIC INFORMATION
WJZ is Baltimore’s #1 station (Nov’09). Market Coverage: VHF stations WJZ, WBAL, and WMAR cover all 11
DMA Counties, whereas UHF Stations WBFF, WNUV, and WUTB cover primarily Baltimore City and Baltimore
County. Source: NSI Ratings
WJZ (CBS) and WBAL (NBC) over-index their networks’ shares; WMAR (ABC) and WBFF (FOX) under-index.
Strong FOX station in D.C. (WTTG) spills into Baltimore through cable penetration, diluting viewership of WBFF.
Source: NSI Ratings
WJZ has Baltimore’s only 3 hour local news block in the early evening (4-7PM) including Baltimore’s only 4PM
local newscast. WJZ airs more Local News than any other station in the market.
WJZ is Baltimore’s Sports Station, airing both local professional teams (NFL Ravens, MLB Orioles), 2 different
Football programs (Raven’s Post Game and Football Talk), CBS Golf and Tennis coverage and NCAA March
Madness featuring the Maryland Terrapins.
Sources: NSI Ratings, US Census Bureau, Audit Bureau of Circulation,
Demographics USA
The Baltimore DMA
Market Facts
Household Income:
64% - Over $50K
47% - Over $75K
29% - Over $100K
Home Value:
49% - Over $250,000
31% - Over $350,000
15% - Over $500,000
Home Ownership:
72% - Own Their Home
Education:
56% - College Educated
12% - Post Grad Degree
Occupation Summary:
45% - White Collar
10% - Self Employed / Small
Business Owner
Household Investments:
35% - Own Stocks
31% - Own Mutual Funds
22% - Own Money
Market Funds
Source: 2008 Scarborough
WJZ Multi-Media Opportunities
Traditional Media
• WJZ – TV
• WJZ.com
• CBS Radio: WWMX, WLIF, WJZ-FM, ESPN-AM
• Sponsorships: Programs, News, Features, A/V BBs
• Franchises: Closed Captioning, Coffee With, Manic Monday, Traffic, HealthWatch, Allergy/Pollen
Watch, Ask The Expert, Getaway Forecasts, HeartScore, MarketWatch, New Year’s
Eve Live, WJZ Post-Game Shows and Football Talk
• RIOT: National Coordination of multi-media promotions/campaigns including CBS Radio, Internet,
Outdoor and TV in multiple CBS O & O markets
Digital Media
Products and Services:
• Homepage/Section Takeover
• Section Sponsorships
• Custom Micro sites, Contests, Slideshows,
Banners
• Rich Media: flash, expandable images,
streaming video
• Mobile text and E-mail Blast
• Live Chats
• 15-second video pre-roll
• In-banner streaming video
• Geo-targeting, contextual targeting
• Campaign tracking
Strategic Partner:
• Baltimore Sun.com
Sports
• ACC/SEC college basketball and football
• March Madness
• Masters / PGA Championship / PGA Golf
• Orioles - 20 games
• US Open
• Ravens and AFC football
Community Events
• Salute to Heritage Oratory Contest - February
• Ride Across MD – May/June
• GBMC’s Father’s Day Race – June
• MD Food Bank Orioles Drive – August
• Great Prostate Challenge – September
• Gilchrist Hospice Taste – October
• ACS Making Strides – October
• Festival of Trees – November
• New Year’s Eve Live - December
Products and Services
• Full Commercial Production Team: writers, producers, videographer, sound, lighting, editing
• Commercial Concepting: Campaigns, commercials, PSAs
• Market research: Scarborough, Nielsen, AdViews
• Cross-promotional partners (radio, 3rd-party)
• Tickets: Sporting events, entertainment venues
• Incentive programs/trips/promotions: US Open, Letterman, various CBS promotions (i.e.:
Price Is Right, Amazing Race, Survivor, Big Brother). Subject to availability.
WJZ NEWS ANCHORS
As anchor of WJZ 13's Eyewitness News at 4:00 p.m. and 5:00 p.m. along with Sally
Thorner, Kai Jackson brings many Baltimoreans their first news of the evening. He
lets them know what has happened in the region and world during the day.
His steady calm and warm smile make him an area favorite – just the person to "invite"
into your home for an hour each night as you digest the day's news.
Kai was hired by the station as a general assignment reporter in 1993 and quickly
moved up the ladder, becoming co-anchor of the weekend editions of Eyewitness
News. Kai joined Sally Thorner on the 5 p.m. news in 1999.
The station frequently sends him out into the field to report live from hot spots around the region or to anchor the news
from remote locations.
Sally Thorner anchors Eyewitness News at Five--a news program named "Baltimore's
Best 5:00 p.m. TV News Show" a few years back by Baltimore Magazine. She also
anchors the 4:00 p.m. newscast. This quick-witted broadcast journalist also has been
the focus of cover stories in a range of publications, from Baltimore Magazine to The
Jewish Times. Along with anchor Kai Jackson, Sally provides the early evening news
for a wide range of Marylanders tuned in for the fast paced newscasts that
demonstrate the characteristic energy and accuracy of Eyewitness News.
When Sally came to Baltimore, she worked for competing news station, WMAR, but
elected in 1993 to join Maryland's News Station, WJZ.
Thanks to Sally's multi-dimensional talents, Eyewitness News has won a number of Emmy Awards.
Sally is as active off the air as she is on camera. Deeply committed to such personal causes as Parkinson's disease
and breast cancer–which her late mother suffered from--she also honors her parents by putting into practice the values
they taught--the importance of giving back to the community.
When Marylanders look for evening news, their favorite news team is WJZ 13's Vic Carter
and Denise Koch, who anchor Eyewitness News at 4:30, 6:00 and 11:00 p.m.
Vic has brought local viewers in touch with some of the nation's biggest stories, from
Capitol Hill and White House matters to breaking events in Atlanta, Cuba and even Deep
Space.
His career in broadcast journalism has taken him around the world, reporting from Cuba,
Colombia, South America, Liberia, Kenya and Europe.
Political news is of special interest to Vic, who has met and/or interviewed six United States presidents, covered two
presidential campaigns and several national political conventions.
Vic started in television two days after he graduated cum laude from Morehead State University in 1978. At the age of 23,
he received the George Foster Peabody Award, broadcasting's most prestigious honor. He was named Journalist of the
Year by The School of Journalism at the University of Georgia and was inducted into the National Association for Black
Journalists Hall of Fame.
WJZ NEWS ANCHORS
Viewers turn to Denise Koch and Vic Carter -- anchors of WJZ 13's Eyewitness News at
4:30, 6:00 and 11:00 p.m.— for their credible reports presented by the veteran news
team in Baltimore.
The Emmy Award–winning journalist has traveled to such exotic locations as China,
Jamaica and West Africa to report the news. Denise also covers the homefront from
locations around the U.S. and Maryland, bringing local, national and world events into
sharp focus for Channel 13 viewers.
Even sports fans are familiar with Denise's work, which has included covering Baltimore's search for an NFL team in
Chicago to the Ravens quest for the Super Bowl trophy in Tampa.
For a number of years, viewers met many of Maryland's most fascinating citizens on her interview show called "Get To
Know." Many high school students benefited from watching her series on a group of Baltimore teens who went to West
Africa in 1992 and shared their experiences to home audiences via WJZ 13. That same series was shown at local
museums and at the National Post Office in the nation's capital.
Her journalistic efforts have garnered Denise a host of awards in addition to the aforementioned Emmys. The Society of
Professional Journalists honored her for her reports from China, titled "Baltimore East." Her series on troubled students in
the city schools' Future Program earned her both a Maryland State Teachers Association award as well as a national
Angel award. The list doesn't stop here.
WJZ WEATHER
When skies turned cloudy, some little boys would catch frogs. Not Bob Turk. He caught
the rain. According to his mother, Bob created a rain well and device for measuring
precipitation. Collecting that data was "fun."
Today, it's still fun and part of Bob's everyday routine as Baltimore's most respected
weathercaster--the person viewers depend on for weather updates during weekday
evening newscasts on Channel 13.
It was Bob who helped WJZ select the Doppler radar weather system known as First Warning Weather and put the station
further on the map as the first Baltimore television station to have such sophisticated weather forecasting technology.
First Warning Weather's local live Doppler radar enables the weather team to track rain and storms from neighborhood to
neighborhood.
Bob, who has been an associate member of the American Meteorological Society since 1975, earned a B.S. degree in
geography from the then-named Towson State College and Master's degree in the same subject from the graduate school
of Indiana University of Pennsylvania.
WJZ WEATHER
Tim Williams has the sort of engaging personality and poised self confidence that
makes even viewers who don't like to get up on the weekends come alive with smiles.
He anchors the weekend morning newscasts with Jessica Kartalija. He also lets
viewers know whether their Saturday afternoon cookouts will be washouts or whether
to invest in window air conditioners to prep for a Sunday heat wave.
Tim also reports on breaking news and other unfolding events of interest to residents
of this region.
Meteorologist Bernadette Woods graduated from Penn State University with a B.S.
degree in meteorology. She furthered her studies at L'Universite des Sciences Humaines
in Strasbourg, France.
In 2004, she was honored by the American Meteorological Society with its Television
Seal of Approval, and has received several prestigious awards for her work from
AccuWeather.
Bernadette launched her career at AccuWeather, piloting a daily streaming weather
video segment and forecasting for hundreds of media clients throughout the U.S.
Bernadette received a 2006 Emmy Award for Best Weathercaster.
WJZ SPORTS
Mark Viviano is sports director for WJZ.
Most recently, Mark was studio anchor and national correspondent for CNN-Sports
Illustrated, a position he assumed after leaving the Baltimore NBC affiliate television
station WBAL-TV in December 1999.
Baltimoreans will remember him as the weekend sports anchor and reporter for that
station, as well as for his role on sister radio stations WBAL-AM and 98 Rock FM as
the morning radio sports anchor and evening/weekend call-in host for sports–related
programming.
Mark originally came to Baltimore from the Midwest where he worked for WDTN-TV in Dayton, Ohio as weekend
sports anchor. He also served in a similar capacity at WCRG-TV in Cedar Rapids, Iowa.
Career highlights include earning national recognition as the reporter who broke the story of the Cleveland Brown
relocation to Baltimore in November 1995.
He also was selected to carry the Olympic torch through Baltimore en route to its final destination at the 1996 Summer
Olympics in Atlanta.
WJZ NEWS ANCHORS
Don Scott has spent the last quarter century watching the sun come up along side
Marty Bass on the Eyewitness News Morning Edition, dealing with the day's news,
checking in with the "live" reporters doing the breaking news beat and directing drivers
to WJZ Traffic Control updates. But a decade before that he was the guy on the street,
and having been there certainly seems to help get the "right now" stories reported better
and clearer than anywhere else.
Don came to WJZ in July of 1974 when he was just 24 and immediately found himself in
the midst of a garbage workers' strike with city police officers going out on the picket
lines themselves a day or two later. It was a hectic first week and a half, but it certainly set the pace for the next three
plus decades on the streets and in the news studio.
Don and Marty also anchor the noon newscast along with Mary Bubala and a tag team of Meteorologists Bernadette
Woods and Tim Williams -- a broadcast that often doubles the audience of any on at the same time!
Prior to WJZ, Don worked in Dayton, Ohio as weekend anchor. Before that, he was news director and anchor at WLIOTV in Lima, Ohio.
Baltimoreans rise and shine with the dynamic morning duo of Marty Bass and Don
Scott. Some viewers may even skip their morning cups of java as long as they get
their fix of Marty in the morning. Known for his unique take on everyday events, Marty
also preps area residents to handle the day's weather with his series of early morning
and noon weather reports.
Marty started in the broadcasting business in high school, working part-time as a disc
jockey at a local radio station in the Louisville, Kentucky area – the place where he
grew up. His passion for broadcast only accelerated with time. He went on to graduate from Southern Illinois University
in Carbondale with a degree in radio/television, and then entered broadcasting fulltime.
His early jobs were in radio but professional journalists encouraged him to switch to the television side. He took their
advice, working in television markets east of the Mississippi before joining the Eyewitness News family in 1977.
Marty holds the distinction of helping to define early morning news for the broadcast business by anchoring Baltimore's
first early morning newscast. As for his co-anchor at the time? The indomitable Oprah Winfrey, who worked for the
station during the early '80s.
Marty also initiated the concept of "Just the fax, Internet and e-mail," inviting viewers to add their comments and
opinions during the live morning newscasts. This interaction between viewers only served to cement the audience
connection to WJZ 13's Rise and Shine/Morning Edition and helped make the "Don and Marty" team a model for other
stations to follow.
WJZ is Maryland’s Sports Station
Event
Ravens Football
NFL Football
NFL Playoffs
College Football
Maryland Basketball
NCAA Basketball
March Madness
Orioles Baseball
CBS Golf
Masters Golf
PGA Championship
US Open Tennis
Auto Racing
Sports Spectacular
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
Baltimore Prime 4th Qtr 2009
Monday
8p
8:30p
9p
9:30p
10p
How I Met Your Mother
One Tree Hill
Heroes
House
Law & Order:
Criminal Intent
Trauma - 9/28
Lie To Me
Law & Order:
Criminal Intent
Hell's Kitchen
Smarter than a 5th
Grader
Smarter than a 5th
Grader
Accidentally on Purpose
Dancing with the Stars
Two and a Half Men
Gossip Girl
The Big Bang Theory
CSI: Miami
Castle
Jay Leno Show
10:30p
Tuesday
8p
NCIS
90210
Shark Tank /
V - 11/3
NCIS: Los Angeles
Melrose Place
Dancing with the Stars
(Results Show)
8:30p
9p
The Biggest Loser
So You Think You
Can Dance
9:30p
10p
The Forgotten
The Good Wife
Deal or No Deal
Deal or No Deal
Jay Leno Show
10:30p
Wednesday
8p
8:30p
9p
New Adv. of Old Christine
Gary Unmarried
America's Next Top
Model
Mercy
So You Think You
Can Dance
The Unit
Law & Order: SVU
Glee
The Unit
Modern Family
Criminal Minds
Melrose Place
Cougar Town
9:30p
10p
Hank
The Middle
CSI: New York
Eastwick
Jay Leno Show
Flash Forward
SNL Weekend
Update Thursday
10:30p
Thursday
8p
Survivor
The Vampire Diaries
9p
My Thursday Night
Movie
The Office
CSI: Crime Scene Investigation
Supernatural
Grey's Anatomy
9:30p
10p
Bones
Parks and Rec
8:30p
The Mentalist
Community/
30
Rock - 10/15
Private Practice
Jay Leno Show
Supernanny
Law & Order
Fringe
10:30p
Friday
8p
Brothers
Ghost Whisperer
Smallville
Til Death
8:30p
9p
Medium
ANTM Encore
Ugly Betty
Southland - 10/23
20/20
Jay Leno Show
Dollhouse
9:30p
10p
Numb3rs
10:30p
Saturday
8p
Cops
Dateline NBC
Crimetime Saturday
Cops
8:30p
9p
Crimetime Saturday
Saturday Night College
Football
Drama Encores
America's Most
Wanted
9:30p
10p
48 Hours: Mystery
Drama Encores
10:30p
Sunday
7p
60 Minutes
America's Funniest
Home Videos
The Amazing Race
Extreme Makeover:
Home Edition
Football Night In
America
The OT (NFL post-game)
7:30p
8p
8:30p
9p
Family Guy
Three Rivers
Desperate Housewives Sunday Night Football
American Dad
9:30p
10p
The Simpsons
Cleveland Show
Cold Case
10:30p
Revised: 9/28/09
Indicates returning/new time period
Indicates new show
NOTE: SCHEDULE SUBJECT TO CHANGE
Brothers & Sisters
WWE Friday Night
Smackdown
WJZ 4th Qtr 2009
5:00
5:30
6:00
6:30
7:00
7:30
8:00
8:30
9:00
9:30
10:00
10:30
11:00
11:30
12:00
12:30
1:00
1:30
2:00
2:30
3:00
3:30
4:00
4:30
5:00
5:30
6:00
6:30
7:00
7:30
8:00
11:00
11:35
12:05
12:35
1:05
1:35
2:05
2:35
3:05
3:35
4:05
4:35
MONDAY-FRIDAY
Rise & Shine
"
Morning Edition
"
CBS This Morning
"
"
"
Maury Povich
"
Let's Make A Deal
"
The Price Is Right
"
Eyewitness News
Young and Restless
"
Bold and the Beautiful
As the World Turns
"
Dr. Phil
"
Eyewitness News
"
Eyewitness News
"
Eyewitness News
"
CBS Evening News
Entertainment Tonight
CBS Prime
Eyewitness News
David Letterman
"
Craig Ferguson
"
Entertainment Tonight
Dr. Phil
CBS Up to Min /
Brian McKnight (Fri)
Paid (Fri)
CBS Morning News
SATURDAY
House Smarts
Storm Stories
Eyewitness News
"
Eyewitness News
"
CBS News
"
"
"
It's Academic
Kids
"
"
CBS Sports /
Various
"
"
"
"
"
"
"
"
"
"
"
Eyewitness News
ET Weekend
"
CBS Prime
Eyewitness News
CSI NY
"
CSI Miami
"
Without a Trace
"
ET Weekend
"
Paid
"
American Athlete/Paid
SUNDAY
Paid Program
Paid Program
Paid Program
On Time
Kids
"
Eyewitness News Sunday
"
CBS News
"
"
Your New Home
Face The Nation
Paid Program
CBS Sports /
Various
"
"
"
"
"
"
"
"
"
"
CBS Evening News
Eyewitness News
CBS Prime
"
"
Eyewitness News
CSI NY
"
Cold Case
"
Paid Program
Monk
"
Paid Program
CBS Up to Min
"
CBS Morning News
5:00
5:30
6:00
6:30
7:00
7:30
8:00
8:30
9:00
9:30
10:00
10:30
11:00
11:30
12:00
12:30
1:00
1:30
2:00
2:30
3:00
3:30
4:00
4:30
5:00
5:30
6:00
6:30
7:00
7:30
8:00
11:00
11:35
12:05
12:35
1:05
1:35
2:05
2:35
3:05
3:35
4:05
4:35
Baltimore Prime 1st Qtr 2010
Monday
8p
8:30p
9p
9:30p
10p
How I Met Your Mother
One Tree Hill
Accidentally on Purpose
Two and a Half Men
The Big Bang Theory
Heroes
House
Law & Order:
Criminal Intent
Trauma
Lie To Me/ 24-1/18
Law & Order:
Criminal Intent
The Bachelor - 1/4
Gossip Girl/ Life
Unexpected - 1/18
Castle
CSI: Miami
The Jay Leno Show
10:30p
Tuesday
8p
NCIS
90210
Scrubs
Smarter than a 5th
Grader
Smarter than a 5th
Grader
Deal or No Deal
Better Off Ted
Deal or No Deal
V
The Biggest Loser
8:30p
9p
NCIS: Los Angeles
Melrose Place
9:30p
10p
The Forgotten
The Good Wife
TBA
The Jay Leno Show
10:30p
Wednesday
8p
8:30p
9p
9:30p
10p
10:30p
Thursday
8p
New Adv. of Old Christine
Gary Unmarried
America's Next Top
Model
Criminal Minds
Vampire Diaries
Encores
CSI: New York
Eastwick
Survivor
The Vampire
Diaries
Flash Forward
CSI: Crime Scene Investigation
Supernatural
Grey's Anatomy
8:30p
9p
Hank
The Middle
Modern Family
Cougar Town
9:30p
10p
10:30p
Friday
8p
The Mentalist
Mercy
TBA
The Unit
Law & Order: SVU
Glee
The Unit
The Jay Leno Show
Community
Parks and
Recreation
The Office
30 Rock
Private Practice
The Jay Leno Show
Bones
Fringe
Ghost Whisperer
Smallville
Supernanny
Law & Order
TBA
Medium
ANTM Encore
Ugly Betty
Dateline
Dollhouse
20/20
The Jay Leno Show
8:30p
9p
9:30p
10p
10:30p
Saturday
8p
Numb3rs
Crimetime Saturday
Drama Encores
Cops
Cops
Drama Encores
America's Most
Wanted
8:30p
9p
9:30p
10p
10:30p
Sunday
7p
Crimetime Saturday
48 Hours: Mystery
60 Minutes
7:30p
8p
Drama Encores
America's Funniest
Home Videos
TBA
Extreme Makeover:
Home Edition
Three Rivers
Desperate Housewives
Cold Case
Brothers & Sisters
8:30p
9p
TBA
9:30p
10p
10:30p
Revised: 11/10/09
Indicates returning/new time period
Indicates new show
NOTE: SCHEDULE SUBJECT TO CHANGE
TBA
TBA
My Thursday Night
Movie
Til Death - 1/10
Til Death
The Simpsons
The Cleveland
Show
Family Guy
American Dad
WWE Friday Night
Smackdown
WJZ 1st Qtr 2010
5:00
5:30
6:00
6:30
7:00
7:30
8:00
8:30
9:00
9:30
10:00
10:30
11:00
11:30
12:00
12:30
1:00
1:30
2:00
2:30
3:00
3:30
4:00
4:30
5:00
5:30
6:00
6:30
7:00
7:30
8:00
11:00
11:35
12:05
12:35
1:05
1:35
2:05
2:35
3:05
3:35
4:05
4:35
MONDAY-FRIDAY
Rise & Shine
"
Morning Edition
"
CBS This Morning
"
"
"
Maury Povich
"
Let's Make A Deal
"
The Price Is Right
"
Eyewitness News
Young and Restless
"
Bold and the Beautiful
As the World Turns
"
Dr. Phil
"
Eyewitness News
"
Eyewitness News
"
Eyewitness News
"
CBS Evening News
Entertainment Tonight
CBS Prime
Eyewitness News
David Letterman
"
Craig Ferguson
"
Entertainment Tonight
Dr. Phil
CBS Up to Min /
Brian McKnight (Fri)
Paid (Fri)
CBS Morning News
SATURDAY
House Smarts
Storm Stories
Eyewitness News
"
Eyewitness News
"
CBS News
"
"
"
It's Academic
Kids
"
"
CBS Sports /
Various
"
"
"
"
"
"
"
"
"
"
"
Eyewitness News
ET Weekend
"
CBS Prime
Eyewitness News
CSI NY
"
CSI Miami
"
Without a Trace
"
ET Weekend
"
Paid
"
American Athlete/Paid
SUNDAY
Paid Program
Paid Program
Paid Program
On Time
Kids
"
Eyewitness News Sunday
"
CBS News
"
"
Your New Home
Face The Nation
Paid Program
CBS Sports /
Various
"
"
"
"
"
"
"
"
"
"
CBS Evening News
Eyewitness News
CBS Prime
"
"
Eyewitness News
CSI NY
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Cold Case
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Paid Program
Monk
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Paid Program
CBS Up to Min
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CBS Morning News
5:00
5:30
6:00
6:30
7:00
7:30
8:00
8:30
9:00
9:30
10:00
10:30
11:00
11:30
12:00
12:30
1:00
1:30
2:00
2:30
3:00
3:30
4:00
4:30
5:00
5:30
6:00
6:30
7:00
7:30
8:00
11:00
11:35
12:05
12:35
1:05
1:35
2:05
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3:05
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4:35
WJZ.com
WJZ.com is the ultimate resource for news and information in
Baltimore - averaging over 600,000 monthly unique visitors,
7.5 million monthly page views and over 500,000 video views.
WJZ.com’s "Always On" strategy delivers the WJZ 13
experience to audiences however, whenever and wherever
they want. We tap into people's lives in times and places
previously out of reach, maximizing message exposure,
recognition and brand awareness for WJZ clients.
Source: Hitbox
WJZ Is Maryland’s #1 Station
WJZ is a dominant #1 in both
Households and Adults 25-54
(NSI Oct’09 Overnights)
5
2.5
4.5
4
2.5
2
3
1.5
3.0
1.5
2
1
1.8
0.9
1.5
1
0.8
0
0.6
0.4
0
Oct'09 M-SU/5AM-5AM HH Rating
WJZ
WBAL
WMAR
1.0
0.5
WBFF
WNUV
0.3
Oct'09 M-SU/5AM-5AM Rtg A25-54
WUTB
WJZ
WBAL
WMAR
WBFF
WNUV
WUTB
WJZ has the Top Rated Late News in HH’s and all key adult demos.
WJZ News Delivers more Adults 25-54 than any other station at 5AM, 12N, 5PM, 6PM & 11PM
WJZ News:
Mornings:
• WJZ is #1 M-F/5-7AM for Households, A18-49 and A25-54
Noon:
• WJZ’s Noon News delivers more viewers than any newscast on WBFF
or WMAR
• WJZ more than Doubles #2 WBAL for Adults 25-54
Early News:
• WJZ’s Early Newscasts (M-F/5PM & 6PM) are both #1 for A25-54
2
2.4
2
1.8
1.6
1.6
2.1
1.6
1.2
1.7
1.2
0.8
0.9
0.4
0.8
0.4
0.4
0.5
0
0
Oct'09 M-F 5PM News Rtg A25-54
WJZ
WBAL
WMAR
WBFF (530PM)
Oct'09 M-F 6PM News Rtg A25-54
WJZ
WBAL
WMAR
• WJZ’s CBS Evening News matches WBAL’s NBC Nightly News
(A25-54)
Late News:
• Late News is controlled by WJZ:
8
6
4
3.9
7.4
3
5.1
4
2.4
2
3.0
2
3.0
2.2
1.5
1
0
0
Oct'09 M-SU Late News HH Rating
Oct'09 M-SU Late News Rtg A25-54
WJZ
WJZ
WBAL
WMAR
WBFF (10PM)
Beats WBAL by
WBAL
WMAR
WBFF (10PM)
Beats WBAL by
WJZ Prime:
WJZ/CBS Prime is a dominant #1 in the market:
10
8
6
9.5
5.6
5
4
6
5.6
4
5.1
3
4.4
2
3.6
2.0
1
1.4
1.1
0
Oct'09 Prime HH Rating
WBAL
WMAR
WBFF
3.3
2
0
WJZ
3.1
WNUV
0.8
Oct'09 Prime Rtg A25-54
WUTB
WJZ
WBAL
WMAR
WBFF
WNUV
WUTB
WJZ/CBS Prime delivers 11 of the Top 15 Prime Time programs:
Oct’
Oct’09 Regularly Scheduled Prime Programs
12
10
11
8
6
4
2
2
0
1
1
Top 15 Prime Programs - A25-54
WJZ
WBAL
WMAR
WBFF
Program
Station
Day/Time
NCIS
TWO-HALF MEN
SURVIVOR
NFL Football
The Office
Grey's Anatomy
BIG BANG THEORY
CSI
60 MINUTES
AMAZING RACE
NCIS: LA
CRIMINAL MINDS
THE GOOD WIFE
House
THE MENTALIST
WJZ
WJZ
WJZ
WBAL
WBAL
WMAR
WJZ
WJZ
WJZ
WJZ
WJZ
WJZ
WJZ
WBFF
WJZ
Tue/8:00P
Mon/9:00P
Thu/8:00P
Sun/8:30P
Thu/9:00P
Thu/9:00P
Mon/9:30P
Thu/9:00P
Sun/7:00P
Sun/8:00P
Tue/9:00P
Wed/9:00P
Tue/10:00P
Mon/8:00P
Thu/10:00P
Rtg A25-54
8.6
8.4
8.4
8.4
8.0
7.8
7.6
7.3
7.3
7.2
6.7
6.7
6.6
6.4
6.3
WJZ Highlights:
• WJZ’s Daytime Block (M-F/9AM-4PM) beats all competitors combined:
3
3
2.5
2.5
2.7
2
2
1.5
1.5
1
1
0.5
0.8
0.5
0
2.9
1.0
0.5
0.4
0.3
0.2
0.6
0
Rating A25-54
WJZ
WBAL
WMAR
WBFF
0.4
0.3
0.2
Rating W25-54
WNUV
WUTB
WJZ
WBAL
WMAR
WBFF
WNUV
WUTB
• Letterman doubles WBAL’s Tonight Show in Adults 25-54:
2
1.6
1.9
1.2
0.8
0.9
0.4
0
Oct'09 Rtg A25-54
WJZ - Letterman
WBAL - Tonight Show
WJZ Sports:
• WJZ’s Ravens NFL Games are the #1 program in Baltimore with a 30.1 HH Rtg
and a 23.1 Rtg A25-54
• WJZ’s AFC Football Games also beat virtually all competitors programs with
a powerful 8.1 Rtg A25-54
WJZ.com:
• WJZ.com will deliver over 7 Million Pageviews, 570,000 Uniques and
340,000 Video Views in Oct’09
Community Commitment
WJZ has a stellar reputation of creating comprehensive campaigns that address prominent issues
and needs in the community. WJZ partners with a myriad of non-profit organizations to sponsor
events that raise funds for a variety of worthwhile causes. WJZ’s continuing community
commitment highlights the people, places and things that make Maryland great.
WJZ’s Black History Oratory Contest:
Inspirational and motivational quotes from noted African Americans form the basis of this annual
oratory contest open to all high school students in Maryland. Students write original essays based
on supplied quotes then present their memorized essays at a public forum where they are
evaluated by a panel of judges and awarded prizes. The top three students receive monetary and
other prizes in this contest that has been gaining in popularity since it began in 1993.
Baltimore Orioles/MASN/WJZ Food Drive
This annual three-day food drive held at Oriole Park at Camden Yards during an Orioles threegame home stand raises both money and non-perishable food for the Maryland Food Bank. WJZ
reporters and anchors alongside Oriole personnel collect thirty thousand dollars and ten thousand
pounds of food from generous baseball fans entering the ballpark.
New Year’s Eve Spectacular
WJZ partners with the Baltimore Office of Promotion and the Arts to sponsor the city’s annual endof-year event featuring musical entertainment and fireworks. WJZ broadcasts a live New Years Eve
Special from 11pm through the conclusion of the fireworks at 12:30am.
Dick Gelfman’s Ride Across Maryland
WJZ joins with the television station’s former consumer reporter, Dick Gelfman, to raise funds for
breast cancer in this three-day motorcycle fundraising event. Bikers from all walks of life ride from
every corner of the state to celebrate their camaraderie in Ocean City while raising over $1.2 million
for breast cancer programs in just seven years.
Kennedy Krieger Institute’s Festival of Trees
For 19 years, WJZ has helped to make the three-day festival a destination event while raising funds
for the research, treatment and education programs of Kennedy Krieger Institute. If Santa had a
theme park, this would be it! Fairyland forests, toy train gardens and gingerbread towns along with
craft boutiques and entertainment make the holidays merry and bright for the entire family.
Great Prostate Cancer Challenge
The newest of WJZ’s campaigns raises awareness of this male disease through a series of
outreach initiatives including free prostate screenings. The annual 5K Run and 1 Mile Fun Walk
generates funding for medical research into this disease that affects one in six men.