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 The All-Natural Chewing Gum Brand

Simplest Recipe: Only 6 plain biodegradable ingredients
 Natural Chicle as Gum Base
 Sweet by cane sugar and agave syrup
 Light coated, Rough, Unpolished pellets
 3 Delicious Flavors: Mint, Cinnamon, Lime & Jasmine
 Comes in Recycled Kraft Paper Flip-Top boxes
Standard Chewing Gum Products
Over 15 artificial Ingredients
Chemical flavorings, colorings, stabilizers
Paraffin-based Synthetic Gum Base
Markets switch to natural sweeteners
→ Aspartame-free products
→ Introduction of Xylitol-only Chewing Gum
(PUR Gum, Peppersmith)
Gum Base and additives remain synthetic
The next Step: All-Natural Chewing Gum
Global trend towards natural foods
Demand for products with simple, biodegradable ingredients
(Glee Gum, Chicza, Simply Gum, Tree Hugger)
Organic Gum Base: Natural Chicle
 Chicle is The Sap of Sapodilla Tree
Found in Mexican Rainforests
 Collected by locals who were called Chicleros
 Forms a natural gum with unique characteristics.
 Chewed since ancient times by Aztecs and Maya
 Texture quality superior to synthetic Gum Bases
 Originally used by chewing gum industry until 1950s
Today: CHICLEROS Gum re-invents modern chewing
gum launching a natural chicle-based product