Mobile Connect availability hits 2B

Transcription

MWC16 Daily DAY1 Q10.qxp_DAY1 21/02/2016 18:33 Page 1
OFFICIAL NEWSPAPER OF MOBILE WORLD CONGRESS 2016
BROUGHT TO YOU BY:
IN THIS ISSUE
GSMA DIRECTOR GENERAL
MATS GRANRYD BELIEVES MOBILE HAS TRANSFORMED ENTIRE
INDUSTRIES BUT THERE IS STILL MUCH WORK TO BE DONE.
PAGE 23
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THE GSMA INTELLIGENCE TEAM MAPS OUT PROGRESS OF
ASSIGNING DIGITAL DIVIDEND SPECTRUM. PAGE 24
CONFERENCE AGENDA
ALL THE INFORMATION YOU NEED FOR TODAY’S OPENING
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D AY O N E • M O N D AY 2 2 N D F E B R U A R Y
Mobile Connect
availability hits 2B
By Steve Costello
he GSMA’s Mobile Connect
mobile-based authentication
solution is now available to
some 2 billion customers, the
industry association said today.
Since its introduction at Mobile
World Congress in 2014, 34
network operators in 21 countries
have launched, “with plans for
additional launches and trials to
follow in 2016 and beyond”.
Mats Granryd, director general of
GSMA, said: “As Mobile Connect is
rolled out globally, mobile operators
are fulfilling an important role in the
digital identity space, giving users
control over their own data and
enabling consumers, businesses and
governments alike to interact and
access online services in a convenient,
T
private and trusted environment”.
Mobile
Connect
enables
customers to create and manage a
digital universal identity via a single
log-in. It securely authenticates
users, enabling them to digitally
confirm their identity and their
credentials and grant safe one-line
access to mobile and digital
services such as e-commerce,
banking, health and digital
entertainment, and e-government,
via mobile phones.
It uses the mobile phone number,
along with a PIN for more secure
use cases, to verify and grant access
to services identified by the Mobile
Connect logo.
Further rollouts are planned by
operators worldwide this year, and
the services supported are also
being broadened.
Mobile Connect has been trialled
in two EU Member States, Finland
and Spain, to establish proof-ofconcept
for
cross-border
authentication of eGovernment
services and online interactions
between businesses, citizens and
public authorities.
And Mobile Connect is also
evolving
to
deliver
secure
authorisation of digital transactions
and to add context and trust attributes
about users and transactions.
“Over the past two years, the
industry has come together to
simplify consumers’ lives by
offering a single, trusted, mobile
phone-based
authentication
solution that respects online
privacy and helps to mitigate the
vulnerability of online passwords,”
Granryd said.
Global
operators,
Google and
GSMA strike
RCS partnership
By Kavit Majithia
host of global operators,
GSMA and Google today
announced the launch of a
new industry initiative designed to
accelerate the availability of Rich
Communications Services (RCS).
The move will enable an open,
consistent
and
globally
interoperable messaging service
across Android devices.
Operators have agreed to
transition towards a common
universal profile, based on
GSMA’s RCS specifications and
an Android RCS client, provided
by Google in collaboration with
operators and OEMs.
Cont. on P3 f
A
“Mobile operators
are fulfilling an
important role in
the digital identity
space”
Samsung sets out stall
with 2016 flagships
By Steve Costello
amsung again staked its claim
on the smartphone crown
yesterday, unveiling its latest
flagship smartphones – Galaxy S7
and Galaxy S7 Edge.
With the company already having
warned that 2016 will be tough, it will
be looking to the devices to maintain
its position at the high end – where
many of its rivals have struggled.
In a statement, Samsung said the
new devices offer “refined design,
more
advanced
camera,
streamlined software functionality
and unparalleled connectivity to a
galaxy of products, services and
experiences”.
Galaxy S7 has a 5.1-inch screen,
while Galaxy S7 Edge is larger at
5.5-inches. A new addition is an
“always-on display”, offering access
S
to important information with a
“zero touch experience”.
Galaxy S7 and Galaxy S7 Edge
are said to offer “the first Dual Pixel
camera on a smartphone”,
delivering brighter and sharper
images, even in low light. This is
also said to deliver a faster shutter
speed and more accurate autofocus
even in low-light conditions.
Also on the spec sheet is fast
wired and wireless charging, and a
“hybrid SIM card tray”, enabling
users to insert a microSD card for
additional storage and, in some
markets, a second SIM.
The South Korean company also
said that it had made “significant
hardware and software updates” to
optimise gaming performance.
“The powerful processor and
bigger battery capacity ensure
longer playing time, and the
Mobile + Cloud + Real-time
internal cooling system keeps the
device from overheating,” it noted
in a statement.
Game Launcher, a new add-on
for gamers, enables battery
management
and
minimises
notifications, and users can record
their gaming or share screens to
play with others.
Echoing a feature offered by some
rivals, the new Galaxy line offers
IP68 water and dust resistance.
The devices will be available
from mid-March 2016.
MOBILE WORLD CONGRESS DAILY 2016 | www.mobileworldcongress.com
Leverage seamless collaboration and communications
technology to enable new real-time services and business
models. Learn more at Booth 7A21.
mitel.com
Monday 22nd February
PAGE 1
HP Elite x3
The one device that’s
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Travels light, docks large
Total security
Built for business
Effortlessly switch between
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experiences.2
Business-class security
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Enjoy on-the-go access to
your corporate apps through
HP Workspace.3
Not all features are available in all editions or versions of Windows. Systems may require upgraded and/or separately purchased hardware, drivers, software, or BIOS updates to take full advantage of Windows functionality. Windows 10 is automatically updated, which is always
enabled. ISP fees may apply and additional requirements may apply over time for updates. See microsoft.com.
1. Based on HP’s internal analysis as of January 14, 2016, of mobile devices preinstalled with Windows 10 Mobile, designed to pass MIL-STD-810G and IP67 testing, the ability to run virtualized corporate apps on a big screen using an optional dock, and a biometric solution for security.
2. Optional dock required and sold separately. Peripherals sold separately.
3. HP Workspace software update for Windows 10 required and planned in a future release. Subscription required. Corporate application must be licensed on corporate network for virtualization.
Apps sold separately, availability may vary.
© Copyright 2016 HP Development Company, L.P. The information contained herein is subject to change without notice. Microsoft and Windows are registered trademarks of Microsoft Corporation in the United States and/or other countries.
NEWS
j GOOGLE Cont. from P1
As part of the messaging
experience, features such as group
chat, high-res photo sharing, read
receipts, and more, will now be
enabled,
“enhancing
the
experience of over 4 billion SMS
users worldwide”.
Among the operators supporting
this initiative are America Movil,
Bharti Airtel, Deutsche Telekom,
Etisalat, Millicom, MTN, Orange,
Sprint, Telenor Group, TIM,
VimpelCom and Vodafone.
In a statement, the industry
association said mobile operators
will now be able to deploy a
consistent RCS implementation,
feature set and configuration.
The profile and client will enable
consistent and interoperable
messaging experiences between all
Android devices and across
operators worldwide, as well as
easing testing between networks
and reducing time to market.
The universal profile can also be
implemented by other operating
systems, and will be supported by
the GSMA’s accreditation process.
Google will also provide an open
source version of the client based
on
the
universal
profile
specification and will provide
developer APIs.
Alex Sinclair, GSMA CTO,
believes the initiative “points to the
future of how mobile users will
communicate with one another”.
“This is an incredibly positive
development for the industry,” he
said. “Google’s contributions will
provide
operators
a
new
opportunity for a rich, consistent
implementation across Android
devices and offer a real step change
in messaging experiences for
consumers worldwide.”
In rolling out RCS, which has
already been launched by 47
operators in 34 countries,
operators have the choice of
deploying
their
own
infrastructure, or use Google’s
Jibe platform, which supports the
universal RCS profile.
“Today marks an important step
forward in bringing a better
messaging experience for Android
users everywhere, and we’re
thrilled to collaborate with our
partners across the industry to
make this happen,” added Nick Fox,
Google’s VP of communications
products.
“This initiative will
greatly simplify and
accelerate adoption
of the technology,
and points to the
future of how
mobile users will
communicate with
one another”
“This is the most
exciting new phone
that you will see
at MWC”
MANAGING EDITOR:
Justin Springham
LG aims high with
aggressive G5 launch
By Richard Handford
G Electronics gave its
flagship G5 smartphone a big
push yesterday, a launch that
the South Korean vendor hopes will
put it back in the top bracket of
smartphone vendors.
Centre to the company’s claims
for the G5 is a modular design that
L
enables the user to attach a family
of accessories, for example camera
and audio add-ons.
Another key feature is the
device’s full-metal unibody, which
co-exists with a removable battery.
In an event that was much
higher profile than its recent
MWC appearances, LG was not
short of rhetoric for a device that
it hopes will contribute to a
turnaround in its loss-making
mobile business.
Referencing
the
common
suggestion that the exciting days in
smartphone innovation are over,
Juno Cho, CEO of LG’s mobile
business said: “Is the era of the
smartphone over? We think the best
days are still ahead.”
The G5 launch was accompanied
by a set of companion devices,
called LG Friends.
LG 360 Cam enables 360-degree
images to be captured and,
capitalising on the interest in virtual
reality, there is LG 360 VR, a set of
lightweight (118 grams) goggles
that connect to the smartphone
using a dedicated cable.
Even more eyecatching is Rolling
Bot, a small robot that monitors a
home via Wi-Fi when the user is
away. It can take images, act as a
pet care companion and work as a
remote controller for compatible
home appliances.
“This is the most exciting new
phone that you will see at MWC,”
said the LG chief in a bullish
statement given some other
prominent launches this week,
notably the Samsung Galaxy S7.
Telefonica challenges countries
to improve their digital life
By Anne Morris
elefonica unveiled a global
index ranking 34 countries
on the quality of their digital
ecosystems, providing specific
recommendations on where the
different economies could do better.
The operator commissioned the
Global
Entrepreneurship
Development Institute (GEDI) to
measure the progress each market
is making towards a digital
economy, based on four key
components: access, openness,
confidence and entrepreneurship.
Following the collection and
analysis of more than 80 global data
sets over the course of a year, the
resulting Telefonica Index on Digital
Life (TIDL) found that that the
strength of digital life varied strongly
across the countries ranked.
The US came top, while the UK
was the European market leader,
followed by France and Germany.
The analysis also produced some
surprising results, noted Helen
Parker, head of social innovation at
Telefonica.
“The biggest standout for us was
Latin America,” she said.
Despite weaknesses in the area of
T
access
infrastructure,
several
countries in this region punched
above their weight relative to GDP
per capita because of high levels of
confidence and entrepreneurial spirit.
For example, Chile was ranked
12th and like Costa Rica, Mexico,
Uruguay, Nicaragua, and Brazil, overperformed relative to its wealth.
The worst under-performer
relative to its wealth was Saudi
Arabia, while El Salvador was
ranked bottom overall.
Telefonica has also taken the
opportunity to provide a list of
policy recommendations, and these
vary per country and per region.
For example, countries such as
Poland, South Korea and Uruguay are
seen as weak in the area of “openness”
- or how easy it is for people to access
technology and systems.
The purpose of the TIDL, added
Parker, is partly to challenge current
views on how digital economies are
defined, because it supports the
view that the strength of a country’s
digital life is the result of a multifaceted ecosystem, and not just
based on access.
It is also designed to be a
“conversation starter” that helps
countries to learn from one another
and improve in weaker areas.
Ronan Dunne, Telefonica UK CEO,
said: “The way the world currently
holistically measures digital prosperity
is crude and two-dimensional. The
digital economy seems to be judged
on simply the level of access, rather
than taking into account the balance
EDITOR:
Steve Costello
CONTRIBUTORS:
Richard Handford
Ken Wieland
Anne Morris
Marlene Sellebraten
Saleha Riaz
Paul Rasmussen
Joseph Waring
Kavit Majithia
ALL ADVERTISING ENQUIRIES TO:
[email protected]
PUBLISHER:
Rick Costello
PRODUCTION MANAGER:
Samantha Burke
ART DIRECTION & PRODUCTION:
Russell Smith, IntuitiveDesign UK Ltd.,
13 North St, Tolleshunt D’Arcy, Maldon,
Essex CM9 8TF, UK,
email: [email protected]
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Whilst care has been taken to ensure that the data in
this publication is accurate, the publisher cannot
accept and hereby disclaims any liability to any party
to loss or damage caused by errors or omissions
resulting from negligence, accident or any other
cause. All rights reserved. No part of t his publication
may be reproduced, stored in any retrieval system or
transmitted in any form electronic, mechanical,
photocopying or otherwise without the prior
permission of the publisher.
A GSMA Publication
All content © GSMA Ltd. 2007-2016. All
rights reserved.
In an effort to minimise the environmental impact of
our event, the GSMA promotes the usage of recycled
materials and waste reduction wherever possible.
Building on this commitment, we are now pursuing
official Carbon Neutral certification of Mobile World
Congress under the international standard PAS 2060.
of digital socio-economic factors.”
“Our hope is that this index will
enable key stakeholders, such as
local and regional governments,
educators and policy makers, to
understand the dynamics of digital
life in a more actionable and,
ultimately, impactful way.”
PAGE 3
NEWS
AT&T set for
$10B business
boost
By Anne Morris
T&T plans to invest almost
$10 billion in 2016 to
enhance
and
expand
services for its worldwide business
customers.
Ralph de la Vega, vice chairman
of AT&T and its CEO of business
solutions & international, said the
operator wants to be able to
provide tools to business users that
enable them to better communicate
with customers, employees and
vendors across the world.
“Business is moving faster than
ever and companies around the
world need to be agile to quickly
adapt to changing markets,” he said.
“Businesses need flexibility to drive
a long-term strategy and pivot to
maximise short-term opportunities.”
Proposed investments include
the integration of 6,000 kilometres
of fibre in Mexico into the AT&T
A
fixed network. This network
currently
supports
wireless
operations, and will be further
enhanced through investments in
more AT&T global network nodes.
In addition, the operator plans to
bring
wireless
and
fixed
connectivity to more cities in the
world, and will continue to
“software-enable”
its
global
network to allow customers to add
or change network services quickly
and easily.
Other measures will include the
expansion of dedicated IoT
networks in Europe and the US, the
launch of new security features,
and the provision of integrated
communication tools that allow
businesses to collaborate across
platforms and over geographical
boundaries.
AT&T added that it still expects
its overall capital investment for
2016 to be in the $22 billion range.
PayPal changes
its mind on NFC
By Richard Handford
ayPal will announce a shift in its
NFC stance this morning with
two initiatives – an upgrade to
its app that will support the technology
and an alliance with Vodafone Group
for contactless payments
Customers in the US and
Australia will be able to make NFCbased payments using the PayPal
app on their smartphones, starting
in the second quarter 2016.
In addition, the payments giant
has joined forces with Vodafone so
the operator’s mobile wallet users in
a number of European countries
can make NFC-enabled payments.
The service is initially available in
Spain, starting this week. Other
European markets will follow later
in 2016.
P
Operators have work cut
out on customer data
By Ken Wieland
obile operators are facing
regulatory, technical and
organisational barriers
when it comes to monetising
customer insights. So says Andy
Tiller, VP of product marketing at
AsiaInfo, a Beijing-headquartered
software company.
Citing research conducted by
Analysys Mason, Tiller pointed out
that nearly 60 per cent of European
operator respondents identified
regulation as the main barrier in
their ability to compete with large
internet players – such as Google,
Amazon, Facebook and Apple – in
using customer data. They see an
uneven playing field.
Perhaps a more surprising finding
of the research, added Tiller, was
that “fear of losing customer trust
and loyalty” was fairly low on
operators’ list of concerns – even
though, stressed Tiller, they took
customer data privacy seriously.
“We think the explanation lies
with the sequential nature of the
barriers,” he told Mobile World
Daily. “If regulation or lack of
access to data are preventing an
operator from starting out on the
journey, it’s unlikely that customers’
concerns over data privacy will be
the primary consideration just yet.”
That lack of data access, added
Tiller, was typically due to technical
and organisational barriers. “The
relevant customer data is held in silos
across the operator’s business, which
is an organisational issue,” he
explained, “and the IT platform
doesn’t exist to support collaboration,
which is a technical shortfall”.
As a way to boost revenue through
partnership with OTT players,
AsiaInfo encourages operators to
open up their IT platforms. “In
principle, operators can bring a lot to
the party,” said the AsiaInfo exec.
“Service bundling, charging via the
phone bill and insights derived from
their wider view of customer behavior
compared to usage of a single app.”
Operators, suggested Tiller, could
deliver more value to partners
through mash-up services. “For
example, offering a fixed price day
pass for a music service, inclusive of
data charges, to pre-paid mobile
subscribers is an offer which creates
new market opportunities for a
music streaming partner,” he said.
And by taking a platform and
automated approach towards
collaboration, AsiaInfo believes
revenue and profit potential from
OTT tie-ups is much greater.
“Rather
than
expecting
breakthrough revenues from big
partnerships, we think operators
should seek more modest revenues
from many partners by automating
the partnership processes through a
collaboration platform,” said Tiller.
screen, ranges in price from $699 to
$1,599 depending on configuration,
is powered by a sixth generation
Intel Core m-series processor.
Huawei claims the 33.7 watt hour
high-density
lithium
battery
provides enough power for nine
hours of work, nine consecutive
hours of Internet use and 29 hours
of music playback.
Yu was keen to talk up the fact
that MateBook provides security
and quick access through its
fingerprint recognition feature,
touting “the fastest fingerprint
recognition in the industry”, with
360-degree sensitive identification
for fewer authentication failures.
Accessories include a spill resistant
and detachable keyboard, sold
separately for $129, which wraps
around the tablet for protection, and
MatePen stylus, which has 2048 levels
of sensitivity and is said to offer the
“highest precision for drawing”.
It is available in two colours,
which the company described as
grey and golden. MateBook will be
available in Asia, Europe and North
America in coming months.
M
Huawei targets
business users
with MateBook
By Saleha Riaz
uawei launched MateBook,
“a two-in-one device” that
it said combines “the
mobility of a smartphone with the
power and productivity of a laptop”
and is targeted at enterprise, rather
than consumer buyers.
At a press conference yesterday, the
company said the device was created
“to meet the evolving demands of
today’s modern business users” and
“seamlessly integrates mobility, high
efficiency, work and entertainment”.
Richard Yu, CEO of Huawei
consumer business group, said the
device will “redefine the new style
of
business
–
connected
computing across all devices in
H
PAGE 4
almost every scenario”.
The device is aimed at a similar
market to Microsoft’s Surface and
Apple’s iPad Pro, although it is said
to be lighter (640 grams) with
higher screen-to-body ratio (84 per
cent) than these rivals.
It will run on Microsoft’s
Windows 10, and supports the
Cortana digital personal assistant.
Peter Han, VP of worldwide OEM
marketing at Microsoft, said:
“Huawei appreciates how consumers
want to interact with devices, and is
bringing a fresh perspective to this
space. Our relationship with Huawei
is a great example of the growing
ecosystem of premium portable
Windows 10 devices.”
MateBook, which has a 12 inch
PayPal’s announcement is an
acknowledgement that NFC has
gained some traction over the last
18 months. The technology has
gathered a number of high profile
supporters,
including
Apple,
Samsung and Google.
The previous stance of the
payments firm and its former eBay
parent was very different. eBay
CEO John Donahoe famously
described NFC as standing for “Not
For Commerce”.
And former PayPal president
David Marcus (now at Facebook)
expressed scepticism about the
technology on several occasions.
PayPal was spun off from eBay
last summer, leaving it freer to
make its own strategic choices.
Beyond its core online payments
business, PayPal has a presence in
peer-to-peer (Venmo), remittances
(Xoom) and in-app payments
(Braintree).
Adopting NFC fills a gap in this
line-up, which is in-store payments.
In trying to match rivals such as
Visa and MasterCard, PayPal must
be available to users in locations
such as shops and restaurants.
Separately, the payments firm
will put some meat on the bones of
a previously announced partnership
with America Movil. Unlike the
Vodafone announcement, this does
not cover NFC.
Telcel in Mexico and Brazil’s
Claro, both America Movil
subsidiaries, will add PayPal
capability to their mobile wallets.
The update will come in Spring,
initially for users to top up their
prepaid accounts using PayPal.
Finally, PayPal-owned Xoom has
struck an agreement which will
enable its users to send remittances
direct to the accounts of M-Pesa
users in Kenya, the most well know
mobile money service in the world,
which is operated by Safaricom.
TATA COMMUNICATIONS
| LTE ROAMING
Mick Higgins,
Vice President - Mobility Product Management, Tata Communications
A New World
of 4G Roaming
Using LTE technology ubiquitously to create
the roaming experiences of the future
LTE technology is changing what is
possible in the mobile industry and
driving the evolution of roaming
services.
hile wireless networks and devices
have seen major step changes over
the last 10 years, roaming models
and services have largely stayed the same. It
is one area that is critical to both the
subscriber and mobile network operators
(MNOs) but hasn’t seen dramatic innovation
or advancement.
From 2G to 3G and now 4G, mobile data
has been added to traditional roaming
services like voice and messaging but with
similar models and not a lot of flexibility. As
LTE becomes widely available and 5G is just
on the horizon, MNOs should be looking to
their roaming services to take advantage of
what these technologies offer and deliver
something new.
With growth in LTE deployments and the
advent of 5G, Ovum forecasts mobile data
roaming will generate approximately $50
billion in revenues by 2019. It is an
opportunity that is too big to overlook. For
MNOs, the journey to ubiquitous LTE
roaming has to start today.
W
THE STARTING POINT
To be successful in LTE roaming, MNOs face
some critical challenges. Today’s roaming
pain points include:
• Lost revenue from silent roamers
• Unpredictable quality of service (QoS) and
quality of experience (QoE)
• Complex pricing and occurrence of ‘bill
shock’
• Lack of differentiation in roaming services
• Expensive roaming access costs can be a
dis-incentive to offering better data QoE
MNOs need a new model that will enable
them to capture new revenue, deliver better
services and compete in new ways. Roaming
on LTE should match or exceed subscriber
expectations while offering new opportunities
for monetisation, growth in usage and
dynamic subscriber experiences. The
challenge for MNOs is to move beyond their
traditional models and bring their roaming
services into the future.
ENDING THE SILENCE
How are we going to get silent roamers to
turn their data roaming services on? Cost and
quality are the two biggest issues that
subscribers have with roaming today. Costs
are unpredictable while QoS can be
inconsistent. Subscribers risk paying a lot for
a QoE that doesn’t match their home network
experience. That’s a combination that drives
down usage and encourages subscribers to
turn roaming off.
With nearly a billion LTE subscribers in the
world, there needs to be a better way. Mobile
communications should be truly mobile and
transcend borders. MNOs that will be
successful in LTE roaming will need to offer a
roam-like-home experience.
MNOs should focus on delivering a
seamless roaming experience that uses highperformance LTE networks to deliver roaming
services that match or even exceed what is
available in a subscriber’s home market. The
subscriber should be able to move between
networks without seeing any difference in
QoS or QoE. They simply continue to use
their mobile device while roaming and benefit
from a ubiquitous QoS and QoE.
This is becoming increasingly important to
users as customer expectation is being
shaped by the experience of using LTE
networks in home markets. Subscribers don’t
want to see any difference in quality in their
roaming services. When QoS and QoE is
comparable to the home network experience,
then it is reasonable to expect to pay for the
service and roaming abroad becomes less of
a lottery.
When matched with simplified and
transparent pricing, subscribers gain
confidence in the service and even see it as a
differentiator. Roaming bundles rather than
metered pricing accelerates the quality
advantage. The long-term benefit is that more
of the potential 70% of silent roamers turn
their roaming services back on and MNOs
can earn revenue from their LTE networks
and in future their 5G services.
MAKING IT WORK
Everyone agrees that ubiquitous QoS and
QoE would be great for subscribers and
MNOs but it isn’t possible with today’s
roaming model. MNOs need to take another
look at how they’re approaching roaming and
see if it is ready for an LTE and in future a 5Genabled world.
Today’s data roaming traffic is routed via
home networks, which is inefficient and
impacts QoS and QoE. Latency issues are
frequent and this diminishes a subscriber’s
experience of their app usage and related
data services. This naturally discourages data
roaming usage and impacts on cost-efficiency
for the MNO.
To deliver on the promise of ubiquitous
LTE roaming, data roaming traffic can be rerouted, with breakout techniques being
applied to deliver mobile internet access
closer to the roamer’s current location,
instead of routing internet traffic via the
home network.
This approach provides MNOs with the
flexibility to either route traffic home or reroute to the internet in-region. This regional
breakout approach has the advantage over
local breakout (LBO) techniques because it
maintains the direct relationship with the home
“MNOs that will be
successful in LTE roaming
will need to offer a roamlike-home experience. ”
operator, so that the home operator can apply
policy control functions and prevent bill shock.
This approach gives roamers the
confidence to use LTE data services while
they are roaming, safe in the knowledge that
they will not incur excessive charges. For the
MNO, consistent performance and costefficiency is the key to encouraging roaming
usage, building subscriber loyalty, improving
customer satisfaction and being successful in
LTE and in future 5G roaming.
A PERFECT WORLD
MNOs that put in the effort and find the right
partners will be able to deliver an LTE and
future 5G roaming service that truly advances
what roaming can be. New models like
regional breakout and the goal of ubiquitous
QoS and QoE will give subscribers a service
that they can both trust and use regularly.
Ubiquitous LTE roaming will usher in an era of
mobile services that seamlessly extend beyond
borders and are not limited by where the
subscriber might be. Steps need to be taken to
make this a reality as subscribers are increasingly
sensitive to QoE issues and will want to see a
complete 5G service that includes roaming.
When ubiquitous LTE roaming becomes a
reality, new opportunities for innovation will
be created and MNOs can develop and
deliver services that benefit travelers and use
these new models to their advantage. In the
future and supported by the right models, 5G
roaming can deliver mobile communications
with no limits, to the benefit of both MNOs
and their customers.
PAGE 5
NEWS
5G needs
more than
speed to
succeed
By Joseph Waring
perators are recognising
that 5G needs to offer more
than just a faster network to
appeal to users and ultimately
enable new business opportunities.
“We know ultra-fast and efficient
5G
technologies
will
be
meaningless if it doesn’t promise an
enhanced customer experience
compared with 4G,” said Alex
Jinsung Choi, CTO of SK Telecom.
The higher speed, he said, will of
course be important for 5G, but the
operator’s ultimate goals are
O
improving
the
customer
experience, creating new business
opportunities and enabling more
intelligent operations.
Guangyi Liu, CTO of China
Mobile Research Institute’s wireless
department, agreed, noting that 5G
will create enablers that improve
the user experience with faster data
rates, lower latency and a much
reduced cost per bit.
“5G will penetrate every aspect of
people’s daily lives. But compared to
other sectors, automotive will be the
first to benefit from 5G, which will
start the decade of the smartphone on
wheels,” Liu told Mobile World Daily.
SKT’s Choi believes 5G will
change people’s life just as 4G
already has, and expects immersive
media services to be the
frontrunner use case.
For example, 4K live streaming and
virtual reality experiences require a
very high data rate and low latency, at
a level that cannot be provided by 4G
or other legacy systems, he said.
Both executives also insisted that
5G will be essential for missioncritical Internet of Things (IoT)
applications, such as remotecontrolled robots.
SKT is actively developing several
5G key enabling technologies, such as
radio access technologies with
millimeter-wave and 5G core network
slicing on a virtualised infrastructure.
For its part, China Mobile is
pushing
3D-MIMO,
software
defined air interfaces and an
SDN/NFV
based
network
architecture to enable 1ms latency,
gigabit data rates and a 100 times
improvement in energy efficiency.
Both Choi and Liu will participate
in today’s conference session titled
5G: Creating Value for Consumers.
Shine expects
more partnerships
to follow 3 deal
Mobile industry to add
1B unique subs by 2020 S
By Kavit Majithia
By Joseph Waring
n additional one billion
people will connect to
mobile networks over the
next five years, bringing the global
total of mobile subscribers to 5.6
billion, or 72 per cent of the world’s
population, according to a study
from GSMA Intelligence.
The research arm of the GSMA
found
that
unique
mobile
subscribers worldwide increased to
4.7 billion at the end of last year,
equivalent to 63 per cent of the
global population, after adding 1.4
billion subscribers between 2010
and 2015.
Subscriber growth, however, is
expected to slow over the next five
years as many markets approach
A
saturation, putting pressure on
mobile operators to find new
growth opportunities in areas such
as 5G, M2M and IoT.
Many economically developed
regions, notably Europe and the
developed markets of Asia Pacific,
have already reached extremely
high levels of mobile penetration
and are now at the point where
future
subscriber
growth
opportunities are limited.
This means the vast majority of
the expected one billion new
subscribers over the next five years
will come from developing world
markets.
The world’s two largest mobile
markets, China and India, are
forecast to account for 45 per cent
of the subscriber increase over the
next five years.
The industry is now entering a
new era that presents mobile
operators with fresh opportunities
and challenges, said Hyunmi Yang,
chief strategy officer at the GSMA.
“We are already seeing operators
in highly penetrated developed
markets seeking to offset slowing
unique subscriber growth by
evolving and broadening business
models and investing in new
network technologies, services and
digital ecosystems. As new services
continue to develop on mobile
platforms, operators worldwide
must ensure that they capitalise on
the opportunities presented by the
vast and growing ecosystem that
nearly universal global mobile
connectivity has created,” she said.
hine Technologies expects
more European operators to
follow 3 UK and 3 Italy in
deploying its ad blocking technology
this year, the company’s CMO Roi
Carthy told Mobile World Daily.
CK Hutchison-owned 3 became
the first European operator to
partner with Shine late last week,
declaring a strategy “to tackle
excessive and irrelevant mobile
ads”, initially on its networks in the
UK and Italy, before a wider rollout.
The company said it will work
with Shine to make sure its
consumers do not pay data charges
to receive adverts, to ensure full
privacy and security of personal
data, and to give consumers more
control over the ads they receive.
Israeli start-up Shine has been
pushing its ad blocking technology
across the industry since emerging
on the scene last year, and
announced its first operator
partnership
with
Caribbean
operator Digicel in October, to
Mobile financial services help seed ‘healthy’
banking market – Telenor Pakistan
By Anne Morris
he CEO of Telenor Pakistan
said
mobile
financial
services are complementary
to conventional banking and could
help move Pakistan beyond basic
financial inclusion and towards a
healthy commercial and consumer
banking sector.
Michael Foley said the fact that
T
PAGE 6
the operator set up a payment
service with UK bank Standard
Chartered
last
year
was
“demonstrable proof ” of the
complementary
relationship
between banks and mobile financial
service providers.
“We have the ability through our
deep distribution networks to reach
a client base that commercial banks
are unable to economically reach. I
also firmly believe that the work of
mobile financial services and
microfinance institutions contribute
to the development of a larger pool
of
bankable customers for
conventional banking in the future,”
Foley said.
Telenor Pakistan has focused on
building up a broad portfolio of
mobile money services including
mobile payments over the counter,
money transfer, mobile-to-mobile
transactions, deposit, lending and
collection services.
The CEO said the company is
convinced that mobile money and
micro finance services play a crucial
role in “empowering society”. He
stressed that critical to this business
“is ensuring that our financial
institution is run independently,
with spotless governance, and
implement the technology initially
in Jamaica.
Carthy said the deal with 3 now
“answers any speculation about the
possibility of rolling out network
level ad blocking in Europe. It’s now
a fact”.
“In 2015, we said ad technology
must change, and in 2016, we are
starting to change it – whether it
likes it or not,” he said. “3 UK and 3
Italy is Shine’s European beachhead,
so expect more European operators
to roll out Shine this year.”
Carthy revealed Shine is
currently talking to 60 operators
about implementing ad blocking,
and said the company is focussed
on “getting them all integrated”.
The ad blocking cause gained a
high profile supporter last year, in
the shape of Apple.
“Apple’s
announcement
supported everything that we’ve
been saying,” said Carthy. “We
believe consumers deserve a right
to block ads. And that ability can
be provided by any company, not
just Shine.”
sustainability to generate material
shareholder value”.
Telenor also won a payments
bank licence in neighbouring India
last year. Foley said the goal is not
necessarily to emulate what exists
in Pakistan, although he expects
the two markets to learn from
each other.
“We have developed, at a group
level, a strong financial services
vertical team. Staffed with
acknowledged experts in financial
services, this team will develop a
model appropriate for India,”
Foley said.
NEWS
YouTube boasts
branding boost
for operators
By Ken Wieland
lever use of online video can
dramatically
increase
operators’ brand awareness,
said David Benson, director of
brand strategy at Google-owned
YouTube.
He pointed to the success of EE’s
brand
awareness
campaign
surrounding its sponsorship of
sports venue Wembley Stadium.
The UK’s largest mobile operator,
now owned by BT, commissioned a
YouTube series involving popular
YouTube channels dedicated to
football.
Google claimed EE got a 27 per
cent uplift in Wembley partnership
awareness from the YouTube
campaign, plus a 6.5 per cent
increase in brand awareness.
C
“For the advertising industry,
YouTube has been revolutionary,”
Benson told Mobile World Daily.
“Brands have been quick to
embrace it as a creative platform,
delivering iconic breakthrough
advertising moments that have
become a part of culture and
conversation.”
Another upside for operators,
maintained Benson, was that the
growing
popularity
and
consumption of YouTube videos –
being viewed at ever higher
resolutions – “could only help to
create demand for next-generation
telecom services”.
And technology innovation,
argued Benson, would make
YouTube an even more powerful
advertising platform in the future.
“With 360-degree videos, and the
Q&A r
John Donovan,
CSO & Group President, AT&T Technology &
Operations
NFV Implementation:
Beyond Cost Savings
Hall 4 – Auditorium 2
Monday 22 February, 16:45-17:45
capability to load 4K and ultra highdefinition
videos,
plus
developments in augmented reality,
brands now have the opportunity to
use technology in ways we could
only dream about before,” he said.
Putting the case that YouTube
was “genuinely unique” in the
advertising space, Benson drew
attention to TrueView, which allows
viewers to skip or select the ads
they want to watch.
“We encourage our advertisers to
focus on engagement metrics, like
watch time, not just views,” he said.
“That’s the essence of TrueView.”
Operators need partners to
become truly digital – Accenture
By Anne Morris
raditional communications
service providers can play a
central role in the new
digital economy if they choose to
transform
themselves
into
“integrated
digital
service
providers”, according to executives
from Accenture Digital.
However, Mike Sutcliff, group chief
executive at the company, said it’s
unlikely that a business can become
truly digital and take full advantage of
developments such as the Internet of
Things (IoT) without partners.
“Pioneering companies are tapping
T
into a broad array of other digital
businesses, digital customers and
even digital devices to create new
digital ecosystems,” Sutcliff said.
He commented that higher rates
of growth are up for grabs for those
who are willing to invest in digital
transformation and work with other
industry sectors and partners to
pursue
“digitally
contestable
markets” such as smart cities and
connected health.
Shelly Swanback, group operating
officer at Accenture Digital, added
that service providers should form
business
relationships
across
multiple industries as part of their
digital transformations, supported
by their platforms that feature highly
secure provisioning, orchestration
and billing protocols.
“We’re already seeing this happen,
as operators are getting involved in
the worlds of connected vehicles,
smart homes and smart cities, which
is proving to be an area where the
trust already held is making them
front runners for engagement by
authorities looking to adopt smart
city technologies,” Swanback said.
Sutcliff
warned that any
organisation in any industry that
doesn’t evolve to take advantage of
the new opportunities afforded by
What will be the key themes you cover in your session?
I’ll discuss how we successfully laid the foundation for our network
transformation in 2015, and how we’re going to accelerate that momentum in
2016. We set a goal in 2015 of virtualising 5 per cent of our network functions.
That’s the crucial first stage in our journey. We beat that goal, hitting 5.7 per cent.
In 2016, we’re getting much more aggressive now that we’ve figured out some
best practices, and we’re aiming at 30 per cent.
Beside simplifying and streamlining your network, what will more virtualised
functions allow AT&T to do?
Virtualisation lets us deploy new services faster than ever, contain and isolate
security threats or hardware failures, and, since these virtual functions are
running on commodity hardware, ride the cost/performance curve of Moore’s Law.
In addition, SDN gives our customers software control of their network services.
They can adjust or augment their network capabilities in near real-time.
Why are control and the ability to customise so important to mobile operators now?
Our customers want that capability. That’s what our Network on Demand platform
is all about. Our first solution, AT&T Switched Ethernet on Demand, debuted in
September 2014, launched to five markets in February 2015 and then expanded to
over 170 US cities in April 2015 – a six month deployment to the US market. The
service is in over 500 customer networks, translating to over 1,000 locations.
Agility and flexibility are two words that come up a lot in talks about NFV and
SDN. Are they just buzz words or are they proving valuable in the real world?
When you look at the speed at which we were able to develop and deploy Network
on Demand, I think it’s clear agility and flexibility are key attributes that customers
now expect from their network. Those capabilities are also benefiting consumers.
Virtualising the network is fast, efficient, scalable and lets the hardware ride the
cost and performance curve of Moore’s Law.
In fact, cost is one of the critical attributes of NFV and SDN. Lowering the cost to
deliver a megabyte of data is one of the reasons we were recently able to bring
back an unlimited data offer. It also provides a sizable cost advantage in the
deployment of 5G technology over a traditional network approach.
digital technologies and IoT is at
risk of not being a part of the digital
future, adding that service providers
will play a key role in making the
digital vision come to life.
“For other industries to be able to
partner to deliver new digital services,
the telecommunication industry has to
come together and unify its approach,
as well as establish standardised
protocols and collaboration platforms
that will make it easy and secure for
enterprises to design and launch new
digital services,” he said.
Smartphone startup finds
success in new approach
By Paul Rasmussen
dopting a non-traditional
approach can lead to
success in the highly
competitive European smartphone
market,
claimed
budget
smartphone vendor Wileyfox.
The company argued that
Europeans are tired of paying over
the odds for flagship phones and
high-end contracts.
“We are the antidote to that
approach,” said Nick Muir, the
A
PAGE 8
company’s CEO. “We are online
only, dual SIM and unlocked in
order to keep costs low, and that
enables us to hit pricing sweet
spots, yet still provide a
comprehensive after-sales service.”
“We’re a lean, cost conscious
enterprise. Although our phones are
filled with high quality, tried and
tested components our costs are not
inflated by running fancy offices,
expensive flagship stores, traditional
operator listings or multi-million
dollar sponsorships,” he continued.
The company’s new Swift and
Storm smartphones have received
an
overwhelmingly
positive
reaction since they were launched
six months ago, said Muir.
“We achieved number one status
in smartphones on Amazon while
still on pre-order, and sold out our
first batch of phones within three
days. Sales figures are double the
forecasted volume and we have
successfully rolled out into key
European markets.”
The CEO maintains this surge in
orders has also been driven by the
high specification of the budgetpriced smartphones together with
its commitment to the latest
Cyanogen OS, which is a key
market differentiator.
“Our focus is entirely consumer
driven, not channel,” said the CEO.
“Social media will continue to play a
vital role to our continued success
both in brand building and
consumer interaction. Our highvalue extended warranty and screen
replacement services also provide
compelling market differentiation.”
Nick Muir is participating in the
Devices:
Innovation
or
Commoditisation session today.
SK TELECOM
| OPEN SOURCE NETWORKS
Alex Jinsung Choi, Ph. D.,
CTO & Head of Corporate R&D Center, SK Telecom
Evolution to Network-IT Converged
Infrastructure Driven by Open
Source Hardware and Software
For decades, telecommunications and IT infrastructures have developed
independently according to their respective nature and requirements. As the core
value of telecommunications service lies in high reliability and availability, network
operators have so far built a closed infrastructure by using vendor-specific
equipment and software. On the other hand, IT infrastructure, which started with
low-performance hardware capable of operating light applications based on x86
commodity hardware, has rapidly evolved to match the quality of
telecommunications infrastructure. In particular, it has been a while since the
concept of virtualization, which can dramatically improve hardware resource
utilization rate, has been applied to the IT infrastructure, giving rise to other
relevant technologies. Also, the spread of an IT environment that supports the use
of high-performance IT applications such as Big Data and Artificial Intelligence (AI)
is promoting the development of hyper-converged infrastructure equipment.
oreover, the industry has seen a
remarkable growth of an open
ecosystem where diverse parties
collaboratively develop and share highquality open-source hardware and software.
Open source software communities – e.g.,
OpenStack and Open Network Operating
System (ONOS) - first created by IT
companies are currently being joined by
diverse
stakeholders
including
telecommunications service providers and
platform companies. Recently, there are an
increasing number of communities that focus
on open source hardware. For instance, Open
Compute Project (OCP) founded by a global
platform company Facebook, is rapidly
expanding its scale with the participation of
IT companies and telecommunications
network operators.
The expansion of the open ecosystem will
eventually
lead
to
the
complete
disaggregation of hardware and software. In
other words, the rapid advancement of IT
infrastructure and open ecosystem is
expected to remove the barrier between
telecommunications and IT infrastructure
and accelerate towards an all-IT-based
integration of infrastructure.
In the upcoming 5G era, telecommunications
and IT infrastructures will be operated in an
integrated manner through the Software
Defined Data Center (SDDC). In general, SDDC
refers to optimal operation of all components
within an IT infrastructure through cloud and
automation software. On top of this all
components of
an infrastructure –
telecommunications and IT combined - will be
built with open source hardware and software.
Hardware in the SDDC infrastructure will
provide high throughput, low latency and five
nines availability - powerful enough to replace
vendor hardware. Open source hardware will be
applied to the end-to-end telecommunications
infrastructure as it will not only be applied to the
M
core network, but also to the digital units of the
access network. Also, since open hardware
provides standard APIs, the central controller
can automatically manage all hardware
resources efficiently in a centralized manner.
Moreover, a wide variety of open-source
software will be used to achieve optimal and
automated management/operation – i.e. asset
management, baremetal provisioning, cloud
management, network management, big data
analytics, etc. - of diverse hardware in the
SDDC environment.
To be specific, all hardware – including
server, switch and storage – within an SDDC
infrastructure will automatically be recognized
by the central controller upon installation, and
remotely monitored (e.g., status check,
temperature) and controlled (e.g., power
on/off, configuration). In addition, software
like operating system and virtualized agent can
be automatically and remotely installed,
removing the need for an engineer to
physically visit the data center. Open source
such as Redfish and Intel RSA are most likely
to be used to serve this function.
Upon completion of initial configuration of
hardware through asset management and
baremetal provisioning functions, the hardware
is managed by telecommunication-IT
converged cloud management software, which
provides optimal hardware resource required
for each application. It also performs scaling
in/out functions depending on computation
and heavy traffic load. Although there have
been many types of open source cloud
management software, OpenStack is becoming
the mainstream with active participation of
telecommunications companies.
Network in the SDDC environment will be
applied with Software-Defined Networking
(SDN) technologies. SDN controller will
manage both physical and virtual networks in
an integrated manner, and automatically
conduct network optimization according to
Figure 1. Architecture of Software Defined Data Center
heavy traffic load. ONOS and Open Daylight
(ODL) are two main open source communities
that focus on the development of open source
SDN
technologies.
In
particular,
telecommunications companies around the
globe including SK Telecom, AT&T and China
Unicom are making joint efforts at ONOS to
develop carrier-grade SDN technologies.
Massive amounts of data, which will be
generated from each component of the
SDDC infrastructure – ranging from hardware
to application, – will be collected and
analyzed in real time based on Big Data
analytics tools. Analyzed information will
then be used for network optimization to
maximize hardware resource utilization,
while automatically dealing with events such
as network errors– in advance or real time.
Among a wide variety of open sources
related to Big Data in the market, Spark,
Hadoop and Elastic Search are most likely to
be used in the future SDDC environment.
Full integration of telecommunications
infrastructure into an all-IT infrastructure
based on open hardware and software is
expected to bring benefits to all stakeholders:
Network equipment providers will be able to
reduce equipment development time and cost
by utilizing open sources; telecommunications
service providers will enjoy a broader choice
of equipment as diverse vendors will jump into
the market, or they can even choose to
develop some equipment on its own based on
open sources, thus achieving a significant
amount of cost reductions from lower
infrastructure building cost and enhanced
operational efficiency; and customers will
enjoy a new variety of revolutionary services
in an optimized manner, according to their
specific needs (e.g., time, place and occasion).
Already, we are witnessing an accelerated
move - both inevitable and irreversible towards realizing an All-IT infrastructure based
on
open
hardware/software
for
telecommunications-IT
converged
infrastructure. Just as the operating system
Android has brought innovative changes to the
smartphone ecosystem, open hardware and
software will transform the industry by
promoting convergence of telecommunications
and IT infrastructures. Against this background,
telecommunications companies need to build
an optimal infrastructure through selective
combination of open source hardware and
software, so as to offer a wide variety of highquality/differentiated services to customers.
Although it is up to the companies to decide
whether they want to join the move, it is for sure
that those that fail to ride the wave of change
will not survive.
PAGE 9
NEWS
Facebook “just
Alcatel upscales handsets,
getting started”
drops OneTouch brand
with mobile video
By Kavit Majithia
acebook is “just getting started”
when it comes to mobile video,
proclaimed Jane Schachtel, the
company’s global head of technology
and telecoms strategy, as she pledged
to support operators looking to grow
their presence in the space.
Schachtel, speaking ahead of
today’s Mobile Video Explosion
session, said the company has been
working with operators globally for
a couple of years to plan and
execute
video
marketing
programmes, but conceded that
“adapting to mobile isn’t easy and
won’t happen overnight, but we’re
seeing a lot of progress”.
Schachtel told Mobile World Daily
that Facebook users watched 100
million hours of video on the platform
daily by the end of 2015, and the
company is now targeting new ways
to make video “more personal,
engaging and delightful for people”.
It has placed a big focus on
integrating video with the Facebook
F
News Feed over the past year,
which Schachtel said “now offers a
richness that can’t be matched or
obtained on other platforms”.
Schachtel talked up two services in
particular. 360 View is a “new
immersive way for people to engage
with content on mobile”, while
Facebook Live invites public figures to
tell personal stories on the platform.
The executive also opened up on
the company’s strategy when working
with publishers and advertisers to tap
into the video opportunity
She said the company is building
tools to help publishers grow their
businesses on Facebook, while
advertisers are also tapping into the
opportunity as it becomes an
important resource for businesses
of all sizes.
“Our ultimate goal is to help
people discover, watch and share
videos that matter to them the
most,” she said. “As part of this
effort, we’re creating tools and
exploring new models to help our
partners build their businesses.”
By Paul Rasmussen
hinese smartphone vendor
TCL dropped OneTouch
from its device branding,
shifting to a simplified Alcatel
badge, as it unveiled a revamp to its
smartphone line-up with two new
and more powerful devices.
C
The new smartphones, labelled
Idol 4 and Idol 4S, represent a more
premium offering from the company.
New features include a dedicated
‘Boom Key’, which can offer
different functionality dependent on
the app running on the handset.
Commenting on this feature,
Alcatel’s CMO, Dan Dery, claims that
the Boom Key enhances photos,
gaming and audio. “It’s something
we’re really excited about, and
something I’m eager to show my
friends is that we’ve augmented
Idol4’s multimedia experience. The
Idol4 series marks another milestone
in the company’s innovation.”
Industry analyst firm IHS
Technology says that Alcatel’s
decision to shift to a stronger
brand, alongside more premium
models, is a bold but necessary
move needed to lift its brand above
the multitude of value and mid-tier
smartphone makers.
“Importantly, unlike Huawei or
Xiaomi, Alcatel does not have to
re-purpose a Chinese brand for a
global market, because it has a
successful existing international
brand which it acquired,”
commented
Wayne
Lam,
principal analyst.
Alcatel also announced its new
Plus 10 device, powered by
Windows 10. It is described as “one
of the few connected 10-inch 2-in1s on the market”.
Lack of smart city use Global 4G
connections
cases, benchmarks
double to 1b
slow rollouts
in 2015
By Joseph Waring
lack of
expertise in
defining smart city use
cases and deployment
benchmarks is slowing global
rollouts, even as citywide Wi-Fi
launches pick up speed.
Shrikant Shenwai, CEO of
Wireless Broadband Alliance, said a
major obstacle is that the potential
benefits and revenue streams from
smart city deployments are not yet
quantifiable, which has created
uncertainly among stakeholders.
“Although the infrastructure is
ready and tested in-field, some
deployment launches are on hold
because of the absence of visibility
on clear monetisation plans,” he
explained.
Shenwai argued that smart cities
can and never will be based on pure
public funding, so public-private
partnership models are needed to
define the roles of individual
entities, whether operators, Wi-Fi
providers, solution providers or
governments.
A major challenge in developing
smart cities, he said, will be for all
parties to work together to develop
ByJoseph Waring
A
PAGE 10
he
number
of
4G
connections
worldwide
topped one billion, after
doubling last year, and is on track to
account for a third of all mobile
connections by 2020, according to a
GSMA study.
The GSMA’s ‘Mobile Economy’
study also calculated that the
mobile industry attributed $3.1
trillion to the world economy last
year, equivalent to 4.2 per cent of
global GDP. This is predicted to rise
to $3.7 trillion by 2020.
“The unprecedented growth in
mobile broadband last year is
testament to the billions of dollars
that mobile operators have invested
in
next-generation
networks,
services and spectrum in recent
years, said Mats Granryd, director
general of the GSMA.
The industry also directly and
indirectly supported 32 million jobs
in 2015 (forecast to rise to 36
million in 2020) and contributed
$430 billion to public funding in the
form of various types of taxes, a
T
trusted models that define the basis
for the public-private partnerships
and how that can be developed.
Cities also need to collect and
aggregate big data to be able to
manage the cities of the future, with
data coming from multiple sources
and different types of networks.
Consequently, convergence will be
a major issue, he said.
“Regrettably at the moment,
different solutions are being
developed within their respective
silos, so the convergence of
technology will be imperative to the
success of smart cities. Yet
interoperability is only loosely
being addressed.”
He said the Wireless Broadband
Alliance aims to work with all
partners to deal with interoperability
issues to give cities a clear path
forward when developing their
network infrastructure and deploying
city services.
Shenwai is a panelist in today’s
session
on
Smart
Cities
Sustainability at 15:15.
figure that is expected to grow to
$480 billion in 2020.
The report found that 4G accounted
for one billion of the 7.3 billion mobile
connections last year, with 451 live 4G
networks available in 151 countries.
Almost half the deployments were in
developing countries.
4G is forecast to account for about
a third of the almost nine billion
mobile connections expected by
2020. Mobile broadband networks
(3G and 4G) represented 50 per cent
of connections last year, a figure set
to rise to 70 per cent by 2020.
The combination of increasing
mobile broadband access and rising
smartphone adoption is contributing
to an explosion in mobile data usage.
Smartphones accounted for 45 per
cent of mobile connections last year
(up from just 8 per cent in 2010), and
a f urther 2.6 billion smartphone
connections are expected to be
added over the next five years.
Mobile data volumes are forecast
to grow at a CAGR of 49 per cent
over the next five years – a more than
seven-fold increase – approaching 40
exabytes per month by 2020.
ADVERTORIAL
Turkey’s biggest company
rebranding has been completed.
Türk Telekom: Stronger with
integrated structure and new identity
With its new logo and renewed brand, “Türk Telekom” is now introducing a
new chapter in telecommunications domain in Turkey.
Türk Telekom will offer fixed and mobile services, including voice, connectivity, TV and
corporate services under a single brand. Türk Telekom customers will access the highest
quality of communication and entertainment services through unified stores, unified
contact centers, and unified digital channels.
Joining the forces of Avea, TTNET and Türk Telekom brands under the single brand, Türk
Telekom will from now on, bring the power of its fiber network to its products and services,
launching a new era. Reinforced with its fiber power, the new era in mobile will be
established by Türk Telekom.
Türk Telekom will offer integrated communication and entertainment services at highest
quality and capacity, to its customers through integrated & unified dealers.
Breaking new ground, Türk Telekom has merged all of its products and services which were
previously offered by Avea, TTNET and Türk Telekom seperately, under the single brand of “Türk
Telekom,” in line with changing customers needs and future strategies developed accordingly.
Becoming the biggest “Quadruple Player” in Turkey by offering fixed and mobile services
jointly, at one-stop shop, Türk Telekom crowns Turkey’s biggest rebranding with a new logo
and brand identity representing innovation, dynamism and customer orientation.
Türk Telekom subscribers will be able to access all services through unified stores, unified
contact centers, and unified digital channels with the single brand of “Türk Telekom” brand.
LEADERSHIP VISION IN NEXT-GENERATION TECHNOLOGIES
Bringing together all services under a single brand, TürkTelekom’s extensive fiber infrastructure of
more than 200K kilometers will be the strong backbone and enabler of fixed and mobile services.
Uniting the powers of brands under a single brand, TürkTelekom will be the leader in all
the next-generation mobile technologies thanks to its robust fiber network and spectrum.
Türk Telekom is the only company in Turkey, which has been invited to an international
consortium for establishing the roadmap for 5G and its existing patent applications for 5G
are the most concrete indicators of its pioneering vision.
TÜRK TELEKOM IS “ONE” AND “STRONGER” UNIFIED UNDER NEW, SINGLE BRAND
Türk Telekom’s fiber network of more than 200K kilometers, all around the country, will
facilitate best in class communication and entertainment services, in the most powerful and
fastest way, as well as at the highest capacity, through both mobile and fixed networks.
The new positioning and accompanying rebranding, which was undertaken in
consideration of the growth momentum of Turkey, encompasses the vision of Türk Telekom:
to become the digital hub of the country and the region.
PAGE 11
NEWS
Verizon ramps 5G
deployment plans
By Paul Rasmussen
erizon upped the stakes in
the
race
to
deploy
commercial 5G services,
with the announcement that it will
move to pre-commercial form
factors and testing later this year.
“We plan to expand this 5G testing
significantly over the next several
months,” said Adam Koeppe,
Verizon’s VP of network technology
planning, adding that innovation is
occurring so rapidly that the US
operator wants to quickly make
V
some key technical decisions
regarding its 5G deployment plans.
Of note, Koeppe also said the
company is “collaborating closely
with our peer operators in the Asian
markets as we are very much
aligned towards implementing 5G
technology in 2017.”
Verizon’s 2017 5G deployment
plans have previously attracted
harsh criticism from some of its US
rivals, most conspicuously from
John Legere, CEO of T-Mobile US,
who noted that this timing was
significantly prior to the arrival of
5G standards and handsets.
However,
Verizon
remains
confident that it can accelerate 5G
innovation by working closely with its
technology
partners,
naming
Ericsson, Intel, Cisco, Nokia, Samsung
and Qualcomm, together with
venture capital groups focused on a
variety of emerging technologies.
“We were the first to launch 4G
nationwide [in the US],” declared
the company’s VP of technology
strategy and planning, Ed Chan.
“Our field technical trials are
proving that 5G is here and ready to
be commercialised, and we’ve
constructed several test beds that
represent real-world environments.”
T-Mobile US has previously stated
that it will begin 5G testing this year,
but cautioned mobile subscribers
not to expect usable 5G on any US
mobile network before 2020.
Stand by for ‘selfie security’
in 2016, says Morpho
By Richard Handford
obile
security
firm
Morpho
is
backing
biometrics, and facial
recognition in particular, to make
an impact on smartphone security
over the next twelve months.
“We expect biometrics capability
on smartphones to become
standard in the year to come, as it
provides a unique combination of
security and convenience for the
user,” Jessica Westerouen van
Meeteren, Morpho’s EVP of
government identity solutions, told
Mobile World Daily ahead of her
appearance at Congress this week.
Supporters
are
backing
biometrics to replace passwords for
unlocking
smartphones
and
accessing services, with the
argument that the technology has
become more sophisticated.
For instance, Morpho has
developed a “liveness detection”
capability, which ensures that the
M
face submitted is captured from a live
user (and not a photo, for example).
The company has certified its
solution with the FIDO (Fast
Identity Online) Alliance, an
organisation driving the effort to
standardise password-less online
authentication.
There are a number of possible
applications for biometrics, which
also includes fingerprint identification
as well as facial recognition.
For instance, it could be an
alternative to passwords for
verifying a credit cardholder’s online
identity. MasterCard launched a trial
of selfies and fingerprints for
verifying transactions last year.
While payments, banking and ecommerce are the obvious
examples, Morpho’s van Meeteren
has other suggestions.
“As consumers get used to this
type of service in the private sector,
they will expect similar services
from the governments. We see this
as a real area of growth in the near
obile
operators
can
encounter
difficulties
delivering
on
data
monetisation strategies due to
customer information being stored
in multiple silos and the lack of
suitable analytics capabilities,
according to Tanya Field, CEO of
Smartpipe.
M
PAGE 12
Speaking to Mobile World Daily
ahead of Monday’s conference
session on Operator Customer
Analytics, Field added: “The issue
with data monetisation is linked to
the availability of data, the value of
the data extracted through analytics
and most importantly the inability
to engage with the ecosystem
partners that want to use the data
quickly and effectively.”
Francisco Montalvo,
Director, Group Devices Unit, Telefonica
Devices: Innovation or
Commoditisation?
Hall 4 – Auditorium 3
Monday 22 February, 15:15-16:15
Is there still an opportunity for operators to differentiate through devices?
Definitely, as the number of services provided to consumers will be
increasing as long as technology keeps evolving at this pace. At Telefonica we
focus on delivering a seamless out of box experience for the customer and all
the devices we sell are fully tested to identify and remove software bugs that
can affect performance. Currently we are working on a solution to deliver
VoLTE & ViLTE settings pre-configured in all devices; this will mean that
Telefonica customers will be able to use voice and video over LTE straight out
of the box.
We have seen a big shake-out in the device vendor space in recent years.
How have the various changes impacted Telefonica and its device planning?
We are talking to many more vendors than we have in the past and this is
great for the customer, who now has much more choice than ever before.
However, we maintain good relationships with all vendors and continue to
drive for quality, efficiency and ability to support our various local
economic needs.
Why did Firefox OS fail to gain significant traction in the market, despite
having operator and vendor backing
Even though the foundation of Firefox OS is web based, it was not possible to
get the developer community engaged to build their apps and services on
HTML5 when the overall market traction was slow. Ultimately, it was up to
consumers to decide whether the proposal was compelling enough to them.
Having said that, there was good traction in some markets in South America,
and whilst not significant enough to create scale, it has helped to drive the
affordability in entry smartphones.
future,” she said.
This could include state benefits
that need to be secured against
fraud attempts.
“But we certainly also see a great
potential in health where digital
identity will help foster eHealth and
the mutation of the healthcare
sector towards a patient centric
model for an increased quality of
service to all,” she continued.
Partnerships vital to
boost data monetisation
By Paul Rasmussen
Q&A r
Field maintains that operators
typically choose individual or a
limited number of partners from the
data ecosystems, then take too long
to integrate them – only to discover
that the result is limited revenue.
“The ecosystem partners do not
want to integrate with each operator
as the process is costly and the yield
is mostly low due to a lack of scale,”
said Field. “And the operators don’t
By and large, new platform efforts have struggled. Do you think there is
still an opportunity for Ubuntu or Sailfish, for example, to generate
traction?
I see three key elements to deliver a successful new platform that can
generate traction; hardware, OS experience and choice of applications.
Android sets the bar for hardware, it has strong OEMs engaged at all price
points. The OS experience already has tough competition from iOS, Android
and Windows. The biggest and most challenging element is applications, as
we have seen with Firefox, when the right apps are not available the platform
fails to generate traction. If Ubuntu or Sailfish could deliver on those three,
they would still need to differentiate themselves.
Where do you see the opportunity for Telefonica in the wearables space?
Connectivity and commercial appeal. Wearables have had limited success as
a companion to the smartphone, but soon with the new chipsets supporting
3G & 4G connectivity, and using Remote SIM as the enabler, wearables can
be stand-alone devices and also connected to other devices. We will use
Remote SIM to keep the footprint small, leaving more room for battery, and
to enable easy pairing with other devices. We are convinced that most
successful use cases of wearables have not yet been created because
cellular connectivity is not yet part of the proposition of consumers.
Telefonica has an opportunity to deliver a seamless and affordable
experience, we will need to deliver the right tariffs and focus on the end-toend customer journey.
see a solid return from their efforts
as they are only integrated with a
subset of partners.”
Operators need to work with more
partners in each data ecosystem to
deliver meaningful data revenues,
according to the Smartpipe CEO.
“This essentially calls for non-direct
integration, perhaps via a data
broker, that delivers access to entire
ecosystems through a single
integration – removing technical
friction and maximising revenue.”
AMS
| GESTURE SENSORING
Dan Jacobs,
Senior Product Manager, Advanced Optical Solutions
Gesture Sensors
Revolutionize User
Interface Control
Designers face challenges when selecting the appropriate type of buttons or
controls for basic user interfaces. Mechanical switches are sensitive to
reliability risk; they also require increased design effort to protect them from
the environment. Electrical controls, such as capacitive or resistive buttons or
displays, bypass the problems of mechanical switches, but they require the
user’s physical touch to operate.
ptical sensors, in contrast, alleviate
reliability risk and mechanical
complexity while also enabling
touchless interaction. Optical sensors such as
proximity detection sensors are found in
basic applications, such as soap or water
dispensers, but the potential for optical
sensors lies in recognizing user gestures that
reduce system complexity while enhancing
user functionality.
Today’s gesture sensors have the ideal
combination of functionality, performance,
and ease of implementation to revolutionize
user interface control.
O
INTUITIVENESS/VERSATILITY
Highly functional user interfaces are intuitive,
dependable, and versatile. To be intuitive a
gesture interface responds to predictable
physical motion and operate only in a
controlled field of view.
A highly functional gesture interface is
versatile to meet all user control
requirements and add new functionality that
enhances the user interface beyond the
capabilities of previous user interface
technologies. The precursor to gesture
sensing is proximity sensors that provide the
system with detect and release events. This
information allows the system to start and
stop events, for example, turning an
automatic water faucet on and off. Gesture
sensors add the next level of complexity by
providing the system with information about
the direction of the user’s motion.
HIGH PERFORMANCE STANDARDS
Today’s gesture sensors are dependable and
versatile thanks to high performance
standards. The “sweet spot” for active gesture
sensors is to recognize the motion of a finger
or hand at 10 centimeters to 20 centimeters
above the sensor without consuming much
power. The trade-off between working
distance and power consumption depends
most on the emission efficiency and signal-tonoise ratio (SNR) of the sensor. Current
gesture sensors have low noise that they are
capable of working at the 10 centimeter to 20
centimeter sweet spot with an average active
current of 5mA or less.
This power consumption is cut by half in
some of today' sensors. For example, one
sensor solution automatically combines
proximity and gesture detection into two
modes. While an object is not present, the
sensor goes into a monitor mode that uses
only 50% of the power while the user’s hand
is not present. Upon first detection, the
sensor automatically increases its sensitivity
to achieve high SNR during the gesture
motion. For gesture applications, the user is
motioning only a small portion of the time—
typically less than 10%—which means that
the sensor feature reduces the overall power
consumption by nearly 50%.
EASE OF IMPLEMENTATION
Gesture sensors are promising tools for users
and practical for product developers because
of their ease of implementation. Most
electronic devices use microcontrollers and
an I2C interface, and many gesture sensors
interface with these electronics efficiently.
Gesture sensors have fully functional, I2Ccompatible digital interfaces and do not
require significant processor or memory
bandwidth to operate.
These sensors are interrupt-driven, which
means that the system only needs to interact
“The goal is to painlessly
add new functions or
open new possibilities in
user interfaces in ways
that users find intuitive
and simple to adopt”
with the sensors when a recognized event
occurs. Polling data wastes power and
processor bandwidth. In addition, reference
code and driver tools are available for these
sensors. Two and four direction gesture
sensing applications are enabled with
straightforward electrical and software
designs. The mechanical design is similarly
uncomplicated. The sensor works behind
plastic/glass that is transparent to infrared
light. Many electronic devices use plastic
housings that are already transparent to
infrared or can easily incorporate these
materials without adding complexity or
reliability risk.
NEW USER INTERFACES
Touchless user interfaces improve a variety of
applications. Some trades and activities have
restrictions that limit the types of controls and
displays available. For example, gloves —
particularly heavy ones — limit user interface
options. Capacitive touchscreens do not work
with most types of gloves, so users need
specialty gloves to operate them. Gesture
sensors overcome this limitation by working
with any type of glove. There are many
applications for this technology, such as
industrial applications — construction,
chemical industries, and clean room
manufacturing — and recreational applications.
For example, a skier could manipulate the
functions on his or her self-mounted camera
with ease or operate a smartphone while still
keeping his or her hands warm.
Similarly, underwater applications also
provide challenges. In this environment,
touchscreens do not work. However, gesture
sensors are fully functional. While water does
attenuate infrared light, which restricts the
working distance or demands more power
consumption, this is a minor restriction when
compared with the benefit.
CONVENIENCE
There are many situations—such as cooking
and exercising—when it is convenient to
avoid touching the phone while performing
tasks. With gesture controls, a user interacts in
many ways, such as checking notifications and
scrolling through them. Users could identify a
caller and then select from a variety of
options, for example, answer the call but with
speaker already enabled, ignore the call with
no response, or ignore the call but send a predefined text. Other examples include home
and business use where gesture sensors
upgrade simple interfaces, such as light
switches and thermostats. A 4-direction single
sensor integrates on, off, and dimming
functions together in a touchless switch. For
thermostats, a similar application of the
gesture sensor can adjust temperatures switch
modes and configurations without touch.
THE RIGHT BALANCE
Active gesture sensor components have
application benefits that outweigh the burdens of
implementation and adoption, benefiting both
manufacturers and users alike. For product
designers, today’s gesture sensors simplify
system design and increase user control options.
For users, these sensors provide benefits to
a number of applications, with improvements
ranging from evolutionary to revolutionary.
There is a balance that is best achieved with
today’s lower-power active gesture sensors.
The goal is to painlessly add new functions or
open new possibilities in user interfaces in
ways that users find intuitive and simple to
adopt, and these active gesture sensors strike
the right balance.
PAGE 13
NEWS
AI key to
IoT success
Startups
must
raise
their
game
By Marlene Sellebraten
he maturing global tech
ecosystem, pushed by the
increasing
number
of
internet users and application
distribution via app stores, has
changed the game for startups.
“A major change is that the bar
has been set higher. For example,
ideas travel around the world at the
speed of the internet, forcing
anyone starting a company today to
quickly come across competition.
This means there is today a need to
scale companies faster than in the
past,” Tom Wehmeier, principal and
head of research at global VC firm
Atomico, told Mobile World Daily.
“[Companies]
can
grow
internationally at a pace that was
never possible before. Truecaller is
a good example with 100 million
users, of which many are in
emerging countries.”
While 2015 was the year of
Unicorns (companies with a $1
billion valuation), analyst firm CB
Insights believes 2016 will be the
year of Rabbits: tech companies
with Real Actual Business Building
Interesting Tech.
Ten years ago, assessing
startups had much to do with the
relative competitiveness of a
product. Investors today focus
more and more on the actuals
around going-to-market, says
Fredrik Cassel, general partner at
investment firm Creandum.
“Entrepreneurs have become
better, and hopefully so have we,”
he told Mobile World Daily.
This requires investors to
increasingly play a role that goes
beyond simply providing capital.
VCs must lend a supporting hand
when a company needs it and
scales into new markets, according
to Atomico’s Wehmeier.
“[We must] help them build out
their team, attract and retain great
talent,
communicate
their
proposition to the market, make
them aware of how they relay their
propositions to people that matter,
be it customers or investors.”
T
PAGE 14
rtificial Intelligence (AI) and
machine learning will grab
much of the attention in
IoT-related discussions at 4YFN
this
year,
not
least
at
Startupbootcamp IoT & Data Demo
Day on Tuesday 23 February.
A total of 5.5 million new things
will get connected every single day
in 2016, according to analyst firm
Gartner. Yet, without proper
management of all the data
generated by connected devices, few
IoT business models will be viable.
To Angel Garcia, founder and
managing partner of accelerator
programme
Startupbootcamp
Internet of Things & Data
Barcelona, IoT will simply not work
without AI.
A
“The number one IoT challenge
today is to make sense of the data
that is created in order to create
new services,” he told Mobile
World Daily.
Finding – and funding – AI
startups must therefore become a
top priority not only for VCs, but for
corporations and telcos too. When
Startupbootcamp IoT & Data Demo
Day 2016 takes place on Tuesday,
AI will be at the top of the agenda.
”We can see that startups this
year are much more targeting AI
machine learning, an area that
needs ramping up in the IoT space,”
Garcia said.
To date, 305 startups have
participated in Startupbootcamp’s
industry-focused
accelerator
programmes, raising on average
nearly €651,000 each.
Startupbootcamp IoT & Data is
back at 4YFN for the second year
and, of the 10 startups that
participated last year, eight have
received funding totalling more
than €5.5 million.
Garcia believes that an increasing
share of IoT investments will go
towards AI startups in the coming
two years. ”Investors are realising
that AI will be extremely relevant
for IoT,” he said.
VC deals in AI startups reached a
new quarterly high in the fourth
quarter of 2015, with no fewer than
19 deals, as quarterly deal activity
almost doubled, according to
analyst firm CB Insights.
Since 2010, AI startups have
raised an aggregate $967 million in
funding. In total, quarterly funding
in the AI sector has multiplied
nearly sevenfold during this time
span, from $45 million in 2010 to
$310 million in 2015.
”In the next couple of years we
have to start seeing corporations
do real business with IoT
otherwise it will be hard for them
to maintain today’s levels of
investments. They must find a
Education sector Nasdaq
heading for
expects
content deluge increase
he education sector is being
pushed
towards
a
fundamental transformation
which will result in the overhaul of
current
distribution
and
consumption models, as the everincreasing volume of online
learning resources requires better
discovery capabilities, according to
Mads Holmen, co-founder and chief
executive at Bibblio.
”There is a paradox: education is
getting more expensive while the
cost of learning is getting close to
zero. The sheer amount of content
coming online is going to change the
game. We just don’t really know how
yet because changing traditional
models takes a long time,” he told
Mobile World Daily.
Bibblio processes unstructured
information at scale making
educational content smarter and
enabling better discovery. The
company has every intention to
continue being a driving force in
this evolution and is now launching
a new application programming
interface (API) platform.
”The new API platform is all
about letting content providers
push content at us easily, and in
return generate high value content
recommendations,” said Holmen.
Bibblio will also launch access to
150,000 indexed YouTube-videos in
the second quarter of 2016.
in tech
IPOs
T
Technology is set to act as a
catalyst for the explosion in the
production and distribution of free
learning materials, according to
Holmen, who believes machine
learning is going to radically change
how content is made available and
how it is discovered.
”Data is becoming a competitive
barrier in itself. Machine learning is
already today one of the major
factors affecting Google’s search.
Data is going to be the new network
effect, the real differentiator. We
hope Bibblio gets that advantage in
education and learning.”
Virtual Reality (VR) should also
play a role in this new era of
learning, albeit it may well be five to
10 years away still. ”VR is going to
be one of those big interface
changes but we should keep in
mind that, for now, 50 to 60 per cent
of the world’s population are still
struggling to stream video,” he said.
Holmen is participating in the
panel session Killer Opportunities
In Edtech at 4YFN Wednesday 24
February.
015 saw tech companies turn
their back on IPOs as VC
investments
soared.
As
startups choose to stay private
longer, stock exchanges around the
world must find new ways to attract
those coveted businesses.
”If a company gets it right today,
it has every opportunity to scale
beyond what we have seen
historically. For Nasdaq, it is
important to get an understanding
of how we can help growth
companies at an early stage and, as
an exchange, to adapt to them
rather than the opposite,” said
Adam Kostyal, SVP of listing
services Europe, for Nasdaq.
The exchange has already taken a
number of initiatives to attract
growth companies, starting with the
launch of Nasdaq Private Market
(NPM) in 2014, a marketplace that
enables private companies to manage
their equity ownership, investor
relationships, and secondary liquidity
for employees and shareholders.
At the end of last year, NPM had
40 structured liquidity programmes,
2
revenue path. There, they need
additional technologies in order to
foresee the amount of data that
needs transferring,” said Garcia.
an increase of 33 percent from 2014.
In 2015, Nasdaq also launched
the Entrepreneurial Center, a San
Francisco-based
non-profit
organisation that aims to connect,
inspire, and educate current and
future entrepreneurs. Kostyal is
confident that tech companies will
find their way back to public listing.
”We are going to see companies
from a broad range of sectors, for
example cybersecurity, fintech and ecommerce, turn to the public market.
These are companies that have been
able to grow, establish themselves
and show why they are important,”
he told Mobile World Daily.
“The equity market is important
because it increases visibility and
transparency towards partners, the
market and employees. We will
therefore see more and more
growth companies coming to the
exchange,” he continued.
Be it on the private or on the
public market, startups looking at
raising money in 2016 will have to
show evidence that their business
is of the viable kind. “Growth
companies will continue to focus
on growth, but they will
increasingly have to show where
their profitability comes from.
Those that do so will have bigger
possibilities to raise money from
the private as well as public
market,” said Kostyal.
Kostyal is participating in a panel
on Open Platforms For New Banking
at 4YFN on Monday 22 February.
ADVERTORIAL
Highly Precise, Secure
Location Information
is Key for IoT’s
Success
By Keith Bhatia, Group Vice President of Mobility Solutions, TeleCommunication Systems, Inc.
It’s easy to dismiss the “Internet of Things” moniker as just a sexy new name for
machine-to-machine (M2M) applications, which have been a commercial reality
for decades. But marketing goals aside, the IoT name reflects the fact that the
M2M market has evolved beyond simple point solutions, such as automated
meter readings and tracking inventory in vending.
The evolution requires a new and fundamentally different approach for locating IoT
devices and then beyond that, securing and sharing their location information. Without
those, IoT won’t live up to its potential – and hype. It requires highly precise location
information which enables a wider range of value-added services, such as triggering an
action, based on a device’s proximity to something.
ACHIEVING THAT PRECISION IS HELPED – AND OCCASIONALLY HINDERED –
BY SEVERAL INDUSTRY TRENDS OUTSIDE OF IOT:
Increased use of “small cells.” Small cells cover anywhere from 10 meters to 1 kilometer,
depending on the type, versus multiple kilometers of coverage for traditional “macro cells.”
Mobile operators are now deploying more small cells than macro cells because of customer
demand for both capacity and speed.
Today, the small cells’ limited coverage area helps to enable more precise location of IoT
devices. But tomorrow, small cells could have just the opposite effect, thanks to another
trend: carrier aggregation. When an IoT service aggregates carriers from multiple small
cells, the process of locating a device now spans a larger area.
The debut of centimeter and millimeter bands for 5G. To alleviate the spectrum crunch,
standards work is underway to use these 5G bands. Since signals don’t travel far at these
ultra-high frequencies, each cell site will cover a smaller area, which enables more precise
locations. But just as with small cells, carrier aggregation could undermine this benefit.
Supplementing GPS with other satellite systems. GPS-based location fixes can sometimes be
obstructed, impacting performance and taking up to 24 seconds. Supplementing GPS with
other satellite networks increases the probability of receiving enough signals to determine an
accurate position. Delays are problematic when locating callers in distress, which is why the
mobile industry is considering supplementing GPS with other satellite networks.
One example is Russia’s Global Navigation Satellite System (GLONASS), which is already widely
supported by the iPhone and other smartphones. However, some IoT users and regulators are
concerned about relying on satellite networks controlled by a foreign entity, that could allow for
manipulation of location data. This risk can be mitigated by comparing a foreign networks’
location information to GPS and other trusted domestic sources to identify any suspicious
discrepancies. On the upside, IoT can leverage the growing installed base of GLONASS-equipped
chipsets to get location information faster and with up to 2.5 times less errors.
Wi-Fi’s ubiquity and the growing use of Bluetooth. Wi-Fi coverage keeps increasing in
public areas, as does the use of Bluetooth for proximity-based mobile marketing. Both
technologies have small coverage areas, so IoT can leverage one or both to enable highly
precise location information. They also can be useful for providing three-dimensional
location information, such as the altitude of a device. That granularity is particularly
valuable for mission-critical applications and high-value assets, such as patient-monitoring
IoT devices in a large hospital.
SECURING AND SHARING LOCATION INFORMATION
Obtaining precise location information for IoT devices is key to enabling a wider range of use
cases and value-added services, but it’s also just a piece of the puzzle. With many
applications, it is necessary to verify location information to ensure a device really is where
the information claims it is.
Another trend that comes into play, and with it another help or hindrance situation, is the
increased use of open-source software for telecom networks and devices. When source
code is in the public domain, it is often less expensive to utilize. Yet, it’s easier for hackers
to exploit than proprietary software that vendors closely guard. For instance, hackers could
use open-source to enable spoofing of an IoT device’s location, such as to hijack a shipment
of high-value assets.
There are ways to minimize spoofing and one is to embed security mechanisms so deep
in IoT devices – the ROM or the silicon – that they’re inaccessible to hackers. Another is to
use a cloud based location platform, which in real time, analyzes the different signals being
reported by the IoT device and then compares them to corresponding data from trusted
sources. It would then spot any inconsistencies that could indicate tampering.
The benefit of the cloud solution is that it enables seamless IoT service, across multiple
mobile operators. This eliminates the historical tracking of devices as they crossed multiple
network boundaries and multiple operators, which led to increased costs.
Although M2M/IoT applications have been in wide commercial use for decades, the
market is still small and nascent. Unlocking its full potential requires new approaches to
locating IoT devices and then securing and sharing that information.
Hall 8.0 #C25
1 800.557.5869
www.telecomsys.com
www.look4.guru
www.cloudmessaging.guru
www.virtumedix.com
© 2016, TeleCommunication Systems,
Inc. (TCS). All rights reserved.
PAGE 15
ADVERTORIAL
A new OS for
a new generation
of smart devices
How innovative can the technology industry be if smart device makers,
developers and content providers have to develop within the boundaries set by
a few big companies? If developers wanting to distinguish their innovations
find themselves restricted by the rules set by these dominant companies? If
innovators find OSes from these companies can’t keep up with the next
generation of smart devices?
With IoT, wearables and other connected devices, the industry is now moving in a new
direction – from convergence bringing everything to smart phones, to divergence
connecting everything to the Internet. With this market shift, the industry is screaming for
a horizontal, next-generation operating system that can meet the needs of innovators to
deliver a cross-platform connected experience in the IoT-era.
An OS platform based on the open standards of the Internet is the ideal solution – open
standards prevent market monopolies and allow smart devices to reach their full potential
through seamless communication and connectivity across different hardware platforms.
Meanwhile, the solution is both dynamic and customizable, allowing developers,
manufacturers, and content providers to innovate according to their needs.
THE NEXT GENERATION, HTML5-BASED, SCALABLE OS PLATFORM
ACADINE Technologies is an independent provider of operating systems software / service
platforms for a new generation of smart devices. ACADINE is launching H5OS, an HTML5based OS platform that leverages the existing, extensive web ecosystem to support open
participation and give ACADINE’s partner OEM/ODMs, mobile operators, developers and
content providers complete freedom to innovate on the H5OS platform. H5OS is a
commercially ready, independent OS designed for the next decade of innovation. H5OS gives
control back to the device/platform by enabling customization and innovation amongst
developers, content providers and manufacturers.
EMPLOYING WEB TECHNOLOGY
By leveraging HTML5 technology, H5OS is more versatile, adaptable and memory efficient
than other existing mobile operating systems. As a result, smart device makers can
readily adopt H5OS, both for sophisticated mobile devices as well as lightweight devices
such as smart cameras.
H5OS embraces open web standards to facilitate a cross-platform usability so that apps,
content and services developed for H5OS can be rendered and delivered to other operating
systems via their web components.
H5OS is readily accessible to web programmers who are familiar with HTML, JavaScript,
CSS formatting and other common web features. Developers can benefit from a wide range
of existing tools to develop and test their web apps, which can run on any web-enabled
smart device. Moreover, the open web has the world’s largest developer base when
compared with other proprietary platforms.
SCALABLE AND DYNAMIC DESIGN
ACADINE creates an environment for smart device makers to develop and commercialize
their product innovations. H5OS’s design has two key products - H5OS Core and H5OS
Feature Packs. The H5OS Core is a commercial ready, dynamic OS and service platform
where systems and apps can be enhanced “on the fly.” H5OS Feature Packs target
applications and user experience for specific product markets. ACADINE currently provides
several feature packs including packs for mobile devices and packs for wearable products.
PAGE 16
At the same time, device makers can reduce time to market, integrating a world-class
operating system into their products without having to develop a full system themselves. By
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H5OS CORE 1.0 RELEASE
H5OS Core 1.0 includes the latest technologies such as 4G telephony and Voice over LTE. It
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comes with an open service framework that empowers content and services collaborators: the
H5OS Core 1.0 supports all the essential features of smart devices, enabling developers, OEM
/ ODM and other partners to access H5OS – through reference hardware, such as DragonBoard
and Raspberry Pi 2, as well as other commercial solutions. H5OS Core 1.0 is available now for
partners interested in making smart devices. For more information please visit acadine.com.
MWC16 Daily DAY1_DAY1 15/02/2016 23:34 Page 17
ADVERTORIAL
Establishing an Industry
Ecosystem Through Openness,
Collaboration, and Shared Success
to Build a Better Connected World
Within the next 20 to 30 years, we will embrace a better connected
information society. By 2025, there will be four billion new broadband users,
the data traffic each person consumes will increase more than 500-fold, and
more than 100 billion things will be connected. 2K and 4K video will become
mainstream driving rich user experiences, and new technologies will emerge,
most notably around augmented reality and virtual reality. The digital and
physical worlds are integrating rapidly, presenting the ICT industry with new
opportunities and challenges.
Ubiquitous connections will change how we perceive the world, and reshape the way
businesses operate, drive new business relationships, and transform how cities and
countries are administered. Automation, intelligence, and a ROADS experience (i.e., Realtime, On-demand, All-online, DIY, and Social) will proliferate across the world, profoundly
affecting nearly everyone's life.
As the physical and digital worlds come together, carriers are challenged to transform
themselves and the industry ecosystem in which they operate. But this challenge is
balanced by compelling opportunities: a US$100b video industry, a US$1t enterprise IT
cloud transformation market – and, of course, the opportunities associated with IoT whose
user base is expected to grow 10-fold.
On the road to a Better Connected World, ICT has become a national imperative backed
by government policies, and carriers will be largely responsible for ICT development
underpinning these policies. Through digital transformation and a robust industry
ecosystem, they will become an engine of economic growth, while laying a solid foundation
for their own business success.
Digital transformation and a strong industry ecosystem are critical to carriers' future
development. Huawei believes carriers can create an open ecosystem by opening up in the
following areas:
• ICT architecture to develop software-defined networks.
• IoT connections to expand carriers' pipes.
• Cloud and Big Data to drive digital service transformation.
• Video ecosystems to create a new basic service for carriers.
• O&M platforms to improve the experience of end users.
Through successful digital transformation, capability exposure, and collaborative
innovation within the industry, we believe carriers can lead the value chain and accelerate
the transition towards tomorrow's digital economy.
The future ICT industry will be characterized by open competition across a broad
ecosystem. In addition to carriers, this will include vertical industry customers, upstream
and downstream partners, and developers. By focusing on openness, collaboration, and
shared success, Huawei strives to implement its open digital ecosystem strategy, expand
business partnerships, and jointly develop new business models in this digital era.
Huawei is committed to building open labs that support joint innovation with its partners,
aggregate the value of the industry chain, and enable rapid service commercialization. We
have established more than 10 open labs in the Chinese cities of Chengdu, Suzhou,
Shenzhen, and Beijing, as well as in Europe, the Middle East, and Southeast Asia. These
collaboration platforms will bring together global partners to join forces in innovation and
drive value creation throughout the global economy.
To enable efficient and agile service and application development and launch, Huawei
has built an enabling platform for developers and launched a US$1b Developer
Enablement Program to help developers create innovative services. To adapt to
industries' digital transformation, we are working with consulting and application
partners to provide solutions for vertical industries, including transportation, energy,
government, and finance. We are also participating in joint innovation projects with our
partners to advance new industry trends such as 5G, SDN/NFV, and digital transformation
of operations.
HD video will be crucial to carriers in the coming years, and our commitment to longterm investment has enabled us to build an open platform that aggregates content and
enables service innovation for 4K video. In the cloud computing domain, we prioritize
cooperation with telecom carriers to provide cloud services. We don't develop applications
or process data. Instead, we focus on IaaS, enable PaaS, aggregate SaaS, and collaborate
with industry players to build a cloud ecosystem. At the 2016 Mobile World Congress, more
than 90 partners will join us at the exhibition, demonstrating how this robust industry
ecosystem is now coming together.
If each business, industry, carrier, developer, and entrepreneur in the industry ecosystem
is viewed as a key contributor to a Better Connected World, the value of connections will
increase exponentially as the number of contributors grows. Huawei believes that
openness, collaboration, and shared success will unleash the potential of the ICT
ecosystem. Please join us in building a Better Connected World.
PAGE 17
TALK TO US!
www.tobesoft.com
[email protected]
DIGITAL TRANSFORMATION | VIMPELCOM
Yogesh Malik
Group CTO of VimpelCom
It’s About Time Telecom
Went ‘Crazy Digital’
Everybody talks about digital
transformation. It has become a
buzzword, especially within the
telecom industry that is in real need
of change. Sectors, including
banking, airline and even furniture or
clothing, moved into digital long ago.
Telecom, despite having a significant
technological advantage, stands still.
It's time for us to shift into digital
gear. Now.
fully agree that we need to transform and
improve not only our services, but the
way we do business. But what concerns
me is that I’m not sure people understand
why. We need to find out what we mean by
digital transformation, embrace this vision
and let it empower the customer. A big issue
that arises is confusion around how we
actually define ‘it’ – and I don’t mean the
textbook definition.
For me, it’s about dramatically changing the
paradigm of our ‘typical’ way of working. I
see three key dimensions driving this change:
purpose, mindset and culture.
Purpose can be defined in one word: the
customer, who should be the central
component and driver of industry change.
There is an ongoing debate about
virtualization and digitalization while the
industry is stuck in old mentalities, and
struggles to create disruptive innovations
that answer customers’ truly digital needs.
Systems are layered over systems, and the
valuable customer and application data lies
somewhere buried below. Telecom providers
need to build an interface to free up that
‘customer data flow’ that will allow them to
tap into customers’ digital universe. Take the
network for example - it could be 2G, 3G, 4G,
Wi-Fi – the customer doesn’t care if
providers combine bandwidth or switch to an
available channel, as long as the experience
is seamless.
The second dimension the industry needs
to tackle in order to disrupt is mindset. It is
time to drop incremental business models.
Having a complex, pre-programmed value
chain from design, planning, and deployment
to operations, in every country we operate in,
is not efficient in today’s consumer era. If we
keep running our networks, infrastructure
and product development processes and
systems the same way, we can’t be surprised
if we continue to get the same results. We
I
PAGE 20
can’t look surprised when agile competitors
come out with new data services that are free
and funded by advertising, or launch overthe-top video channels with broadcast quality
that offer consumers a lot of network
bandwidth.
Virtualizing the network and its functions is
not an easy task. But operators need to make
their network assets work better for them,
make them more cost efficient to run, easier
to maintain, upgrade and operate. They
should be able to roll out new services easier
and faster. This is what will define our future.
Telecoms can and should learn from other
industries, those that have undergone
disruption and continue to innovate. For
example, retailers centralize design,
architecture, and operations so that local
stores can benefit from the latest fashion
items. They can plan and order with fast
turnaround times. I call it clean sheet
thinking: fresh, innovative, agile thinking out
of silos.
Finally, clean sheet thinking should become
part of a serious cultural change within global
organizations. Disrupting the ‘continue to do
what we did yesterday’ mentality and really
challenging people to think about new ways
of looking at an issue or a process, will
produce much more interesting results. A
new spirit which encourages efficiency and
enrichment will get people behind that real
change we are all after.
Big Data opportunities are at our fingertips
now and we need to start connecting the dots
at a much faster pace in order to find deeper
insights around our customers. This will
enable more responsive and immediate
modeling of products to meet their needs – in
real time. The organization of tomorrow also
needs to ensure the relevant analysts and
teams have access to all parts of the business
in order to truly derive customer centric,
smart data and insights. Customer care needs
to be closely aligned with marketing,
marketing with technology, commercial with
“We need to find out what
we mean by digital
transformation, embrace
this vision and let it
empower the customer”
marketing and network operations. We need
to radically shift our thinking around culture
and business models, how we structure our
teams and who should be learning from who
in the organization.
The telecom industry is on the journey of
transformation. At VimpelCom we have
embarked on the journey to become one of
the pioneers of digital disruption. We are
investing in innovation and are constantly on
the lookout for like-minded partners.
DIGITAL TRANSFORMATION | AMDOCS
Christopher K. Williams,
Head of Global Marketing, Amdocs
Experience Now!
The world of digital immediacy opens up great opportunities for service
providers to evolve the customer experience and become smarter and more
nimble businesses by adopting new modes of operations and delivery.
ccording to MIT Center for Digital
Business/Cap Gemini Research,
businesses that embrace digital
transformation are 26 percent more profitable
than their average industry competitors, enjoy
a 12 percent higher market valuation and see
a nine percent increase in revenue with
existing physical capacity through efficiencies.
Digital transformation is the approach that
finally allows service providers to deliver the
true integrated customer experience that our
industry has been talking about for so long
but has yet failed to deliver.
A
DIGITAL DIMENSIONS
We need to be clear, however, that “going
digital” should not be seen as the end goal
itself, but rather an enabler for service
providers to capture opportunities on several
layers. Market and customer experience
expectations will continue to evolve as new
players introduce new disruptive models. In
such a rapidly changing world, service
providers need to focus on certain core
elements which will allow them to remain in
the game despite its ever-changing rules.
And of course, one of these core elements
is the customer experience. One of the major
benefits of a digital transformation, in
particular moving customer care and
commerce to online, self-service channels, is
the ability for a service provider to improve
their customer engagement and achieve a
much closer relationship with the customer. In
fact, for many segments, such as millennials,
online interactions are the desired option.
Engaging with customers in multiple digital
dimensions opens a whole new world of
contexts in which the service provider can
interact with their subscribers, be it offering
devices on Facebook or placing roaming
package promotions on etickets. Key to a
successful engagement is the ability to ensure a
consistent, personalized experience across
channels and allowing channel hopping midorder so that customers don’t have to re-navigate
their order from the beginning. According to
Vodafone, 96% of consumers use digital as part
of their typical purchasing journey. And from
various research, we know that 40% of shopping
starts on one device and ends on another.
PAGE 22
Outside of the telecommunications world,
the digital economy is characterized by the
ability to share everything, from favorite
music tracks all the way to the spare bedroom,
courtesy of airBnB or couchsurfing. In the US,
44% of the population participates in this
sharing economy. Service providers can tap
into this trend and, using sophisticated
charging and billing capabilities, go beyond
Wi-Fi sharing to sharing data plans or prepaid
minutes left at the end of the month and by
doing so create valuable brand differentiation.
This is true for consumers and for business
users too: data plans that share a common
allowance across the employees of a small
business for example.
DATA EMPOWERED
Although using data to enhance customer
experience isn’t new, the move to analyzing the
network experience in real time, and exposing
it to the business and customer care people
inside the service provider is a step change in
how service providers can leverage real-time
data to proactively interact with customers.
Just as retailers offer promotions based on
what consumers have just purchased, service
providers can do the same, for example
offering a promotion for video streaming
services for customers who have benefited
from an improved network experience
following new network investments.
Meanwhile, leveraging data as a source of
empowerment for business and operational
decisions, creates not only a more efficient
organization, but one which is more changeready. Enabling employees at all levels to
make decisions and take actions based on
data and analysis, rather than gut feelings or
long-held company practices, fundamentally
transforms the character of the business.
For example, a data-empowered approach
enables first-line customer care agents to go
beyond simply documenting customer issues
and logging the time and location they
occurred, to following prompts and taking
appropriate action, thereby reducing call
handling time, improving first call resolution
and, as a result, reducing customer frustration
and boosting the service provider’s Net
Promoter Score.
DIVERSIFIED BUSINESS
Moreover, a digital transformation also
provides the opportunity to diversify and
capture additional revenue streams, ranging
from new offerings such as entertainment
services, to multi-play bundles, mobile financial
services, as well as new customer segments.
Gartner recently predicted that by 2018, 2
million employees will be required to wear
health and fitness tracking devices as a
condition of employment. And that, by
2021, one million new IoT devices will be
purchased every hour of every day. These
changes bring new revenue opportunities
for service providers, whether it be
providing device connectivity, generating
insights from the data generated or offering
end-to-end solutions to the end consumer
as part of an ecosystem.
Ovum believes what they term the digital
enabler opportunity will reach $4.8 trillion by
2025. So there is plenty to play for in this fastgrowing digital realm.
Capitalizing on enterprise network services
is also important, given that the enterprise and
small- and medium-sized business sectors
have become a key target for many service
providers seeking to offset the flattening
ARPU and heightened competition affecting
the consumer market. With enterprise ARPU
often two to three times higher than that of
the consumer segment, and more resistant to
churn due to longer-term contracts, this
sector is a key market to capture.
SERVICE AGILITY
And as service providers start to
commercialize virtual services, achieving
“Digital transformation is
the approach that finally
allows service providers to
deliver the true integrated
customer experience that
our industry has been
talking about for so long but
has yet failed to deliver.”
better service agility is no longer just a muchanticipated benefit of network virtualization,
but a key and immediate business imperative.
Hybrid networks, comprising physical and
virtual networks and services, will become
the new normal for the next decade or more.
As service providers move to virtual
networks to simplify operations and
accelerate the time to launch new services,
network management will become more
complex because of this hybrid character.
Tools such as software automation and
orchestration are needed to help service
providers become more agile so they can
innovate and get to market faster.
With improved service agility, the payback
can be measured in reduced time to value for
new services from months to weeks, putting
service providers on the same level as overthe-top (OTT) competitors such as Google,
Facebook and Amazon, introducing offerings
in just a few weeks versus the lengthy launch
cycles faced by service providers.
In the immediacy of today’s digital world,
customers expect nothing less.
GSMA DIRECTOR GENERAL
It’s hard to believe that 2016 marks 25 years since the launch of the first 2G
network and the first phone call. Now it’s nearly impossible to imagine our
lives without mobile. Mobile has changed the way we communicate and
interact. It is transforming entire industries, from automotive to healthcare
to finance to utilities and beyond – you’ll see and hear about this from many
companies this week, across the conference and in the exhibition.
Mobile has had a
transformative impact in
the lives of billions around
the world and our industry
has a strong role to play in
addressing the United
Nations Sustainable
Development Goals.
s you will have seen from the moment you arrived at Mobile World Congress, “Mobile
Is Everything”. It is an intrinsic element in our everyday lives. Mobile networks help us
keep in touch with friends and family, stay on top of work, improve our fitness, monitor
our health, manage our homes, conduct financial transactions, and so much more. This is just
the very tip of the iceberg and I’m excited about what’s to come next.
As we think about the next 25 years, we must recognise that what has got us to this point
will not be enough to drive the profound change that is to come. That will take incredible
innovation and unprecedented collaboration if we are to realise a better future for all of the
world’s population.
A
MOBILE TECHNOLOGY
As you’ll see this week, our industry is delivering next-generation solutions to connect
everyone and everything. We now have more than 7.3 billion mobile connections globally,
(excluding M2M); about half of these connections are on mobile broadband networks and this
is expected to grow to more than 70 per cent by 2020. Adoption of 4G technologies has
accelerated rapidly, and at the end of 2015, we surpassed the one billion 4G connections
milestone, with 4G networks now available in more than 150 countries around the world.
Of course, there’s huge excitement around 5G – it offers enormous potential for both
consumers and industry. In addition to being considerably faster than existing technologies, 5G
holds the promise of applications with high social and economic value, leading to a ‘hyperconnected society’. We see 5G being used for an array of new and exciting use cases, ranging
from truly immersive internet services, groundbreaking augmented reality and low-latency
remote activities, including highly advanced applications such as remote surgery. Our
members are working hard to make 5G a reality, with some looking to launch service as early
as 2018.
In the coming years, we also see mobile connectivity being embedded into nearly every type
of device and “thing”. Put simply, there isn’t a device out there that can’t be improved by
mobile connectivity. You’ll see great examples of this over the next four days, from connected
cars to smart cattle – it’s all here.
And as we move to an increasingly digital world, we face greater challenges around security
and online privacy. Consumers want a secure and convenient way to access online services,
but one that also ensures security and privacy of personal data. Mobile operators are uniquely
suited to address this demand. With the Mobile Connect solution, users can use their mobile
phone credentials to securely and safely access digital services such as e-commerce, banking,
health and entertainment. Mobile Connect has scaled rapidly and mobile operators are now
making this service broadly available to subscribers across the globe.
MOBILE SOCIETY
As we all know, mobile is about much more than technology – it’s about people and society,
connecting people to essential services. Globally, more than 4.7 billion men and woman
subscribe to a mobile service - that’s nearly two-thirds of the world’s population. This will grow
| FEATURE
to 5.6 billion by the end of the decade, with growth increasingly focused on the developing
world; nearly all of the incremental one billion new mobile subscribers forecast by 2020 will
come from developing markets.
Improving the affordability of mobile services and extending network coverage to rural areas are
particular challenges, given the high levels of poverty and the large proportion of the population
living in rural areas. There is also a gender dimension to the connectivity gap, as it’s estimated that
200 million fewer women than men own mobile phones in low- and middle-income countries.
Mobile has had a transformative impact in the lives of billions around the world and our
industry has a strong role to play in addressing the United Nations Sustainable Development
Goals. These goals are an opportunity to shift the world onto a path of inclusive, sustainable
and resilient development.
MOBILE ECONOMY
The mobile industry is a major contributor in driving growth and creating new economic
opportunities around the globe. Our industry generated $3.1 trillion in economic value in 2015
(4.2 per cent of global GDP) and employed nearly 32 million men and women, directly and
indirectly. The mobile industry contributed $430 billion to public funding in 2015, excluding
spectrum auctions. And mobile operators will invest a staggering $900 billion in CAPEX over
the next five years as we continue to roll out faster networks.
Working together, the mobile industry is connecting everyone and everything to a better
future. This is foremost in our minds, in everything that we do. Mobile networks are providing
access to life-enhancing and, in some cases, life-changing services to billions of people globally.
Mobile operators are driving digital, financial and social inclusion, particularly in developing
markets. Our industry is strengthening the economy on both a local and global basis.
While we have made great progress, there is still so much more to do. I want to challenge all
of you at Mobile World Congress this week to work harder, faster and more collaboratively, redoubling our efforts to bring about a world where everyone and everything is connected, and
all of the population of the planet can look forward to a better future.
Mats Granryd
Director General
GSMA
PAGE 23
CITRIX SYSTEMS
| SOFTWARE DEFINED NETWORKING
Mikko Disini
Director of Product Management, NetScaler, Citrix Systems
Recommendations
for SDN Success
obile operators are always looking
for ways to increase efficiency and
agility in deploying new services to
reduce time-to-market and revenue. While
SDN promises faster provisioning times,
improved visibility and greater network
flexibility, its adoption cannot be considered
commonplace. In fact, few operators
implemented SDN architecture in 2015 let
alone reported successful deployments that
lowered costs and increased productivity.
Instead, operators have felt the string of
complex deployments and scaling issues
they weren't prepared to handle due to
under-skilled network engineering and
operations staff.
It's no doubt that 2015 was a year of
learning curves for SDN. However, we believe
that 2016 will be the year operators will begin
to realize the benefits of SDN as we
collectively learn from the mistakes of early
deployments.
As operators look to deploy personalized
mobile services, expand their mobile virtual
network operator (MVNO) offerings, and
develop partnerships around mobile payment
and commerce, they will need to be able to
adapt to meet growing demands. There's still
work to be done before mobile operators can
turn to SDN as a panacea for driving overall
results, and 2016 will no doubt be a year of
critical progress. The five recommendations
outlined below will help ensure your SDN
deployment hits a home run in 2016.
M
MAKE SURE YOUR APPROACH IS TOPDOWN, APPLICATION-FIRST
The reliance on applications, whether
customer facing and/or internal, continues to
grow, and they are no longer just along for the
ride on the network. Applications have
become the focus for network planners, cloud
operators and internal IT, and are
increasingly "network fluent," or able to
directly express to the network what they
want from it. Until now, it has been the
network that has been tasked with tailoring
Software-defined networking (SDN) is still in the early stages. If you're
considering deployment, follow these five recommendations to ensure that
your company is one of the success stories.
“Before deploying SDN, it
is important to first
consider how it will help
an organization achieve its
objectives or if alternative
solutions will suffice. ”
SET REALISTIC GOALS AND
DEADLINES
itself to application and network functionspecific needs. However with the advent of
SDN, the network can be dynamically
programmed in a highly granular fashion,
through the app itself. By focusing on the
primary goal of delivering apps and services
to users, the necessity of SDN becomes even
more application-aware.
DON'T OVERESTIMATE THE SKILLS
OF YOUR STAFF
Prepare your workforce before deployment.
Traditional networks are very different from
software-defined networks as outlined above.
Network and internal IT professionals will find
that some of the skills they needed to manage
physical hardware are ineffective in virtualized
settings. Staff must adopt a new set of skills
that will allow them to program and manage
their new networking infrastructure so
operators can fully reap the benefits of SDN.
However, this is a process that must take place
before deployment so that network and
internal IT teams are prepared to handle any
unexpected problems should they arise.
Offering comprehensive SDN training is an
effective way of educating your existing IT
staff ahead of the implementation.
PLAN YOUR DEPLOYMENT WITH
CARE
Figure out your business needs. For the most
part, SDN is still a shiny new object and those
enamored by it must take a step back and ask,
"Will SDN help my ability to increase
revenues or lower costs?" While the
technology is full of promise, organizations
rushing to take part might later fail if they
don't understand their real business needs
and how SDN can support them. Before
deploying SDN, it is important to first
consider how it will help an organization
achieve its objectives or if alternative
solutions will suffice.
There is a saying that "haste makes waste."
SDN can reduce provisioning time from
weeks to seconds, but internal IT and
networking teams should not expect their
deployments to go as quickly as that. Mobile
operators that are serious about investing in
restructuring their network infrastructure
will need to plan carefully. The number of
vendors in the SDN market continues to
increase, and operators must take the time to
choose those that best accommodate their
needs. As previously stated, there is a steep
learning curve that staff will need to
overcome. This will require many hours
spent learning new skills, it also means that
you should leave room for plenty of trialand-error while your staff figure out what
works best.
BE PRACTICAL AND UNDERSTAND
THE CHALLENGES OF SDN
Each new technology comes with its own set
of limitations. Take the iPhone, for example.
It has improved dramatically since its first
iteration, as developers figured out ways to
add new functionality to accommodate
consumer needs. Mobile operators expecting
a perfect and complete SDN solution that will
fix all of their networking challenges will find
themselves disappointed. Fortunately SDN is
designed to evolve along with organizational
needs, unlike traditional networks which are
quite static by comparison.
PAGE 25
ANALYSIS | SMARTPHONES
Gu Zhang,
Forecasting Analyst,
GSMA Intelligence
Smartphones to account for half of
all mobile connections this year as
focus switches to developing world
There are now more smartphones
connected to mobile networks than
basic and feature phones – but
smartphone adoption is peaking in
many markets and manufacturers are
switching their focus to growth
opportunities in markets such as India
and Myanmar
martphones accounted for 45% of
global mobile connections (excluding
M2M) last quarter (Q4 2015),
surpassing basic and feature phone
connections for the first time. Basic and
feature phones accounted for 42% of total
connections at the end of 2015 with data
terminals making up the remaining 13%. Just
five years go, smartphones accounted for less
than one in ten connections: 2.9 billion
smartphone connections have been added
since 2010 and another 2.5 billion (net
additions) are expected over the next five
years. Basic and feature phone connections
are not expected to grow over this period but
there will still be a substantial market due to
their long replacement cycle and lack of
mobile broadband coverage in some
countries. We forecast that about one in five
S
connections will be still on basic and feature
phones by 2020.
There is still a 25 percentage point gap
between levels of smartphone adoption
between the developed (65% adoption) and
developing world (40%) markets, but this gap
will narrow to about half the current level by
2020 as the developing world catches up –
and the developed world approaches the
ceiling of smartphone adoption.
Affordability is a major factor influencing
smartphone adoption, especially in the
developing world. Smartphone prices are
expected to decrease in future due to
increasing competition, a drop in the cost of
materials and improvements in software.
However, the portfolio of low-margin
smartphones under $50 may not significantly
increase. Indeed, competition is shifting to
higher-end segments as vendors increasingly
see little point in developing low-end, lowmargin smartphones that have a user
experience that offers little improvement
from a feature phone. In December 2015,
Mozilla announced that it will stop
developing and selling Firefox OS
smartphones, while larger vendors such as
Lenovo, Xiaomi, Huawei, ZTE and HTC have
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PAGE 26
Device adoption forecast
88%
82%
74%
63%
52%
45%
37%
55%
50%
35%
19%
13%
4%
2010
5%
2011
9%
7%
2012
2013
Smartphones
13%
11%
2014
66%
42%
28%
8%
63%
59%
2015
14%
2016
Basic/feature phones
29%
15%
2017
24%
21%
19%
16%
16%
16%
2018
2019
2020
Data terminals
Source: GSMA Intelligence
all announced restructuring plans to move
their focus onto high-end devices.
North America had the highest smartphone
adoption rate of any global region at the end
of 2015 at 74%, followed by Europe on 59%.
At the other end of the scale, only one in five
connections in Sub-Saharan Africa is a
smartphone. Other regions are around the
global average of 45%.
China is the largest single smartphone
market with 890 million smartphone
connections in Q4 2015, an adoption rate of
68%. It added 129.4 million smartphone
connections last year. As well as a fastexpanding middle class, China also benefits
from a strong domestic smartphone
manufacturing market, which has accelerated
smartphone adoption and affordability.
However, smartphone growth has been
slowing in China since early 2015. The market
today is mainly driven by replacements from
existing smartphone users who are looking to
upgrade to high-end devices. Vendors in
China are restructuring their product
portfolios to reflect these new dynamics.
Meanwhile, India is set to replace the US as
the world’s second-largest smartphone
market next quarter (Q2 2016). Currently less
than one in four connections are on
smartphones in India, an adoption rate of just
23%, but we expect adoption to accelerate to
over 50% by 2020. This huge growth
potential has attracted both foreign and local
investment
in
India’s
smartphone
manufacturing sector, including several
Chinese smartphone manufacturers that have
shifted production to India.
Another smartphone market of interest is
Myanmar, where smartphone adoption has
increased six-fold in just 18 months, from
10% in Q2 2014 to 66% in Q4 2015. Since
launching in Myanmar in Q3 2014, both
Ooredoo and Telenor have rapidly rolled-out
3G and actively promoted affordable
smartphones and data bundles. As a result,
many first time handset buyers skipped the
basic and feature phones and became active
data users via smartphones.
MOBILE • MULTIMEDIA • INNOVATION •
XPERIENCE
TIME TO MMIX IT UP!
T H E M M I X R E T U R N S TO M WC W I T H A F O U R - DAY P R O G R A M M E O F E V E N T S
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A S W E L L A S T H O U G H T- P R OVO K I N G K E Y N OT E S , T R AC K S E S S I O N S A N D D E B AT E S ,
W E ’ R E O R G A N I S I N G A N E XC I T I N G O N E - DAY M M I X S U M M I T .
A N A LY S I N G T H E P H E N O M E N A L I M PAC T O F V I D E O, F I L M , T V, M U S I C , M E D I A A N D G A M E S
O N T H E M O B I L E S E C TO R , I T F E AT U R E S R A ZO R - S H A R P I N S I G H T S A N D A N A LYS I S F R O M
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W E ’ R E A L S O O R G A N I S I N G T H E M M I X PA R T Y .
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I N C R E D I B L E H E A D L I N E DJ S E T S F R O M J O E Y N E G R O , D I M I T R I F R O M PA R I S , A N D M I N I S T R Y O F S O U N D DJ , M I K E WO O L L E R .
S O, WA N T TO B E I N T H E M M I X ?
TO R E G I S T E R O R B O O K YO U R T I C K E T S ,
S I M P LY C O N TAC T U S AT M M I X @ M O B I L E WO R L D C O N G R E S S .C O M O R V I S I T T H E M M I X .C O M .
THE MMIX SUMMIT
WEDNESDAY 24TH FEBRUARY
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THEATRE E, HALL 8
THE MMIX PARTY
TUESDAY 23RD FEBRUARY
20:30 TILL LATE
PACHA, BARCELONA
DRESS CODE: DRESS TO IMPRESS
T H E M M I X S U M M I T I S O P E N TO A L L M WC PA S S H O L D E R S . R E G I S T R AT I O N A DV I S E D ( S U B J E C T TO AVA I L A B I L I T Y ) .
M WC M A I N C O N F E R E N C E T R AC K S I N H A L L 4 R E Q U I R E P L AT I N U M , G O L D, S I LV E R O R P R E S S PA S S E S . T H E M M I X PA R T N E R E V E N T S M AY B E I N V I TAT I O N O N LY
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INEOQUEST
| NETWORK FUNCTION VIRTUALISATION
Kurt Michel
Sr. Marketing Director, IneoQuest Technologies
The Emerging
WYN-WYN Network
If you were to envision the “perfect” network, how would you describe it?
What would be the characteristics that define perfection? The answer, of
course, is highly dependent on who you are: the service consumer, the
network-based service provider or the network operator. Let’s briefly
consider each of these.
onsumers
want
immediate
responsiveness, regardless of service:
web pages that load fast, transactions
that progress quickly and securely, and videos
that start immediately and play without
buffering, in sufficient, non-blocky resolution.
They want these things 24/7/365 – no
excuses, whether it is Cyber Monday, or a live
World Cup match, at home or riding in a
train…it does not matter.
Service providers want their customers to
stay engaged for as long as possible, and to
return often. Basically, they want to provide
the experience the consumer wants, but at a
cost that supports their business model.
These requirements all land in the domain
of the network operator, who has the
monumental task of trying to meet these
needs while keeping costs in control. He must
meet regulatory requirements, quickly
identify and fix problems when they occur,
and accurately project growth to make the
necessary investments in order to maintain a
“goldilocks” network that matches capacity
with demand – neither too much or too little,
but just right. Unfortunately, a “right sized”
network for streaming the World Cup finals is
likely massive overkill for the other 99.9
percent of the year. And mobile/fixed
capacity demands are constantly shifting
based on time of day and workday/weekend.
Based on commonly deployed networking
technologies, the operator faces an
impossible task.
The mobile network operator arguably
feels the greatest pain, as mobile data traffic
is projected to grow 10 times, at a compound
annual growth rate of 57 percent from 2014
to 2019, led by video traffic growing at 13
times during that period1.
With common appliance-based networking
technology, the goals of each of these groups
are often in conflict with one another, pitting
C
the consumer, service provider, and network
operator in a zero-sum, win-lose relationship.
In response, operators and providers have
developed commitment-based contracts
around peak use, or minimum usage
commitments, in order to distribute their risk.
But it does not have to be this way.
In order to meet the consumer’s needs
efficiently, the service provider and network
operator require three key items:
infrastructure flexibility and scalability, as
well as the real-time knowledge to manage it.
For example, in the evening and on
weekends, more people are at home,
watching streaming video entertainment on
larger screens which require higher quality
video. During the workweek, consumers tend
to be more mobile, watching their video on
smaller screens outside of the home. If a
network’s overall capacity could be
dynamically re-allocated between fixed and
mobile
demand,
or
if
additional
caching/streaming servers could be “spun
up” during these times using cloud-available
resources, the needs of all parties could be
more efficiently met. Everybody wins.
I refer to this theoretical network as the
“What You Need – When You Need it”
(WYN-WYN) network, and the emerging
Network Function Virtualization (NFV) and
Software Defined Networking (SDN)
initiatives are paving the way to networks
that offer a win-win platform for consumers,
service providers, and network operators. In
addition, forward-thinking network operators
now demand software-based, “NFVcompatible” infrastructure solutions that
have been historically dominated by
appliances, or “boxes.”
Any NFV solution is, in essence, software
that can run on standard server hardware
deployed “in the cloud.” But the migration
from “traditional” network appliance-based
solutions that include custom hardware
elements to an all-software solution is not
done lightly. It takes time, vision,
commitment, and investment.
In recent years, video quality assurance
strategies have emerged to support the NFV
initiative. These strategies have required the
migration of video assurance and analytics
solutions away from appliance-oriented roots
(including custom, internally-designed
hardware elements) to entirely softwarebased offerings. Video quality assurance
needed to match the flexibility and scalability
of the NFV approach to help ensure all
parties involved in video delivery reap the
rewards of WYN-WYN.
There are two key elements required for
NFV to meet its lofty goals:
1. The ability to accurately test and
benchmark NFV solutions against their
appliance-based counterparts, and support
a migration to NFV network architectures
2. The ability to recognize when the customer
experience is degrading, quickly identify
the root cause, and apply the necessary
NFV resources to restore the customer
experience to specified levels
“Any NFV solution is, in
essence, software that can
run on standard server
hardware deployed “in the
cloud.”
This is why there is a real need and
opportunity for video analytics and assurance
solutions in the NFV space, driving the shift to
software-based, NFV-compatible solutions.
By combining different, complementary
“virtualized” products in “right-sized” bundles,
quality assurance solution providers are able
to offer integrated, cost-effective solutions to
customers who would previously have been a
poor fit for their products. An added benefit:
assurance providers can offer software-based
solutions to technology partners for
integrating quality assurance into their own
solutions. These are yet additional, albeit
unanticipated, example of the NFV win-win.
And I expect they will not be the last.
Cisco Visual Networking Index: Global Mobile Data
Traffic Forecast Update 2014–2019 White Paper
1
PAGE 31
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Wireless, showcasing products and solutions that are changing the way the
World communicates.
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5G DEVICE CERTIFICATION | GLOBAL CERTIFICATION FORUM
Lars Nielsen,
General Manager, Global Certification Forum
Device certification:
a key milestone
on 5G roadmap
The vision is ambitious: “A seamlessly connected society in the 2020
timeframe and beyond that brings together people along with things, data,
applications, transport systems and cities in a smart networked
communications environment.” The ITU’s vision for 5G, published in
November 2015, throws up a multitude of technical challenges as well as
business opportunities for operators, manufacturers and other stakeholders
in the mobile industry.
fficially dubbed “IMT-2020”, key
requirements identified for 5G
include enhanced mobile broadband
capabilities; the ability to accommodate a
massive increase in demand for “machine
type communications” (MTC) from the
“internet of things”; and ultra-reliable and
low latency communications.
O
NEW RADIO ACCESS TECHNOLOGIES
There is a growing consensus that 5G needs
to incorporate a variety of radio access
technologies to achieve ITU’s objectives. As
well as the new generation of Wi-Fi –
802.11.ad (WiGig) operating above 60 GHz
– it is generally expected there will be at
least one new non-backward compatible
radio technology.
On its roadmap to IMT-2020, the ITU’s
Radio Communication Sector (ITU-R) will
invite industry to propose new candidate
radio technologies during 2018. These will be
evaluated during 2019 before technical
specifications are formally ratified in 2020.
The ability to operate in spectrum from 600
MHz to above 66 GHz is likely to be one of
the assessment criteria. Parallel spectrum
studies will propose new globally harmonised
bands to the next World Radio
Communication
Congress
in
2019
(WRC2019).
3GPP, the partnership of
seven
telecommunications standards development
organisation from around the world and
custodian of the global mobile standards
from GSM to LTE-Advanced, has already
committed to submitting a candidate
technology to the IMT-2020 process.
3GPP intends to agree on the most urgent
subset of commercial needs by the second
PAGE 34
half of 2018 and these could start to appear
in Release 15 of its standards. Its candidate
technology proposal to ITU-R could be
included in Release 16. Discussion of 5G
within the 3GPP Radio Access Network
(RAN) TSG is tentatively expected to start in
March 2016 when Release 13 is scheduled to
freeze. In this way, 3GPP will develop its 5G
radio proposal in parallel with the ongoing
evolution of 4G LTE to which the
organisation remains committed.
This approach opens the door to the
possibility of launching the new 5G radio
technology early in existing bands assigned
to operators: any harmonised bands agreed
at WRC2019 are unlikely to be available for
deployment until the early 2020s.
There is also an expectation that 5G
networks will make significant use of
Network Function Virtualization (NFV),
Software Defined Networks (SDN), Mobile
Edge Computing (MEC), Network Slicing,
enhanced MIMO and a hierarchy of cells of
different sizes to squeeze the maximum value
out of the available spectrum.
The
combination
of
new
radio
technologies and an evolved network
architecture mean that 5G mobile devices will
be much more complex than today’s most
sophisticated
multimode,
multiband
smartphones.
NFV and SDN will also
introduce new variances in the timing of
signalling events that will impact the
consistency with which devices and networks
interact.
Interworking between devices and
networks will need to be tested and verified
before operators and manufacturers have the
confidence to place these complex devices in
the hands of consumers and users.
BUILDING CONFIDENCE
A globally recognised and harmonised device
certification scheme will be essential to the
timely introduction of 5G.
When developed collaboratively by
operators, manufacturers and the test
industry, certification has been proven to
significantly reduce cumulative testing costs
for the industry; shorten time-to-market; raise
the overall quality of devices; reduce
warranty costs; and provide users with a
better experience both at home and while
roaming. Certification builds confidence,
especially among the operators over whose
networks devices will connect.
Certification also helps manufacturers
ensure that the devices they deliver will meet
the expectations of end users. It can also
open up new markets more quickly and more
efficiently: a certified device can be offered
simultaneously to multiple operators or
distribution channels in multiple markets.
Establishing a certification scheme
depends on:
• Stable core specifications
• In-depth understanding of how different
technologies within a device interact with
each other and with network elements
• Readiness of test specifications
• Availability of reference devices for test
validation
• Timely investment in test platforms from
the test industry.
TEST ONCE, USE ANYWHERE
With its ethos of “test once, use anywhere”,
the Global Certification Forum (GCF) played
an important role in the successful massmarket commercialisation of GSM, 3G
UMTS, its enhancements such as HSPA and,
more recently, LTE.
Expanding the scope and enhancing GCF
certification to demonstrate interoperability
between 5G devices and networks would be
the logical, low risk way ahead for the wider
mobile industry. Such an approach would
build on the long-standing, close and
collaborative relationships that already exist
“Certification builds
confidence, especially
among the operators over
whose networks devices
will connect. ”
between GCF and various industry fora
including 3GPP, GSMA, and OMA.
The certification of devices incorporating
multiple radio access technologies is already
intrinsic to GCF Certification. The scheme
includes well-tried processes for efficiently
testing interoperability of GSM, EDGE, 3G
UMTS, 4G LTE (in both FDD and TDD
variants) and LTE-Advanced capabilities as well
as CDMA2000. Just as importantly, it also
provides the means to test the effective
interworking between the different technologies
incorporated within a single device
MULTI-BAND DEVICES
GCF members also understand the subtleties
of certifying device operation in diverse
spectrum bands. To date, Certification
Criteria for LTE devices have been adapted
for 18 FDD LTE bands and four TDD LTE
bands. Forty devices certified during 2015
incorporated ten or more LTE bands.
The scheme continually evolves to
accommodate the new technologies,
functionalities or enhancements required by
the industry and introduced in successive
releases of 3GPP standards. Over the last year
intra-band and inter-band Carrier Aggregation,
MTC (Machine Type Communication)
updates, VoLTE and VoWiFi functionality have
all featured on GCF’s work plan.
GCF’s existing processes, practices and
tools, combined with its members’ deep
understanding of, and experience in,
conformance and interoperability testing,
provide a very solid foundation for the device
testing and certification that will be essential
if the industry is to successfully navigate its
5G roadmap.
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CONTENT DELIVERY | ERICSSON
Matt Simpson,
Head of Technology – Access Services, Ericsson Broadcast and Media Services
My own, personal
TV channel…?
Up to now, the focus of
organisations keen to move their
video content online and into a form
that’s portable and consumable on
the average handset has been to
present
complete
assets
(or
programmes), or special, curated
excerpts to the end user via either
their own portal or a shared portal
like YouTube.
hat’s all well and good, but it’s not
particularly revolutionary – and it
doesn’t necessarily reflect how media
is viewed these days by those for whom social
media has revolutionised behaviour – in
particular ‘difficult to reach’ 16-24 year-olds.
It’s a nervous mantra among traditional TV
channel management teams that there’s a
growing challenge to entice this group to park
themselves in front of a big screen and watch
anything longer than 15 minutes of passive
entertainment. Live events will drag them to
the couch for fear of missing out, but what
about the many thousands of hours of prerecorded content available?
I’d dispute that anyone with a smartphone
is hard to reach – but it does take a little
creativity to capture their attention. Sticking a
traditional TV channel online simply won’t
reach a considerable section of the market –
you need to be reflecting the patterns of
consumption found in ecosystems outside
broadcast TV. Viewing patterns on connected
devices are very different, and typically 61%
of consumers watch TV and video content on
smartphones, with nearly 2/3 of all
TV/video viewing hours spent on a mobile
device screen among teenagers; a solution
needs to be found that allows people to view
traditional media in a new, bite-size way that
facilitates this behaviour rather than
T
PAGE 38
frustrates it. Online search is still heavily
weighted towards finding programmes; it’s
not really possible to search for a chapter, a
memorable phrase or a mood. Temporal
metadata – i.e. data relating to what’s
happening on screen at any given point in a
clip – is missing, and this is the key to
facilitating innovative methods of content
discovery.
So – how to provide a portable, platformresilient mechanism to transport timespecific data about a given video clip? There
are clearly paradigms – the most
straightforward of which is probably a
caption data track. The captions or subtitles
for a clip are simply a series of time-specific
text events that must always synchronise with
the video content. Most player technologies
have solved the challenge of linking the ‘timecodes’ that define these events with the video
clip, and many of the caption file formats
used by these players are in some kind of
extensible format. If the caption file is in
XML, it’s relatively trivial to include extra
‘hidden’ timed data that can convey chapter
makers, speaker information, moods,
products on screen, music information or
data to facilitate the further understanding or
exploration of the subject matter of the clip.
Creating this data can be done
automatically, but the technologies are still
pretty immature and will not provide
consistent, good quality results. Given that in
most workflows a captioner is already being
used to transcribe the content and generate
captions, why not task them with a little extra
work to capture the metadata required?
Captioners are using mental and practical
processes that generate the required
metadata as part of the captioning workflow
– it’s simply a matter of ensuring they have a
simple method of capturing this data within
the captioning software. In this way curated
and quality controlled data can be created
that adds genuine value to the video content.
As an experiment, we tasked our
captioning team with creating additional
metadata along these lines for a few episodes
from couple of UK TV series. Our experience
was that, with maybe 10-15% additional
effort, we were able to create useful data
tracks for both series that broke each episode
down into chapters, identified all the
speakers, captured the moods of each scene
and identified key topics, products on screen
and music tracks.
What commercial opportunity does this
create? A basic approach would be to modify
the online presentation to resemble DVD
playback; the viewer can skip chapters and find
the scenes that include their favourite
characters. This experience can be enhanced by
adding commercial or thematic links: want to
buy the music you’ve just heard, visit the
location or simply link though to a Wikipedia
explainer on a particular subject? It can all be
done with a click or a save-for-later mechanism.
There’s also an opportunity to create ‘nonlinear’ viewing opportunities. If we know all the
scenes in all the content on a given platform, we
know who’s in them and the mood, it’s possible
to start creating personalised experiences for
the platform user or viewer. Image a typical
commuter; she knows her average train journey
is 32 minutes long, she’s a massive fan of her
local football team and she’s always looking for
something that will make her laugh on her way
to and from a demanding job. For her work she
needs to stay abreast of the latest financial news
– but doesn’t always have time to read every
background feature. We should be able to create
a pretty neatly-defined profile from this kind of
information (some of which she’ll volunteer
herself, some of which can be inferred from her
“Temporal metadata – i.e.
data relating to what’s
happening on screen at
any given point in a clip –
is missing, and this is the
key to facilitating
innovative methods of
content discovery.”
behaviour). We can build algorithms that take
these needs and search through the platform’s
archives and latest updates, and use the results
to construct a personalised playlist for her.
This personalised playlist would include
stories from a sports news service relevant to
her team, a few financial background stories,
a catch-up on key scenes from a favourite
drama so that she’s ready for the next episode
and a few archive comedy clips from classic
shows; all this can be presented with relevant
(and brief) targeted advertising spots, and
maybe a taster of a new drama that the
algorithms predict she might want to follow.
This would be precisely the right length for
her commute, could be cached in order to
prevent signal black-spots from disturbing the
viewing experience, and would be tailored to
engage, inform and entertain in way that
ensures she steps off the train ready for work.
Sounds a little futuristic and hard to achieve?
Not really – the processes are pretty much in
place, the underlying data formats are ready –
the next step is to turn this into a genuine user
experience with some engaging UX design and
reliable back-end infrastructure and services.
We turn
Consumers
into your
greatest fans
Consumers have increasing amounts of choice, competing options
and changing expectations, putting their continued loyalty at the top
of your agenda. Solving this and creating experiences that delight
them is key to your success. We help you continually enhance
your customers’ TV experience, fill it with personalized content
and reach every device. Achieve ultimate loyalty and create
fans who keep coming back for more.
Welcome to the Networked Society.
Networks
IT
Media
Industries
www.ericsson.com/media
ADVERTORIAL
Meeting the Challenge
of a Services-Oriented
World of Communications
Each and every one of us who has ever held a managerial position in
telecommunications has been asked the same question over and over again:
How do you deal with the growing influence of OTTs? Will regulation
eventually reduce the telecommunications business into a utility?
These questions were more relevant for mature markets until very recently, but we can
no longer ignore them in the developing world as our countries undergo digital
transformation. At Turkcell, we believe that the answer to the challenge requires
unconventional thinking – which, in our case, also includes building our own OTT.
RISE OF MOBILE DATA IN A LAND OF DIGITAL DIVIDE
Our home country, Turkey is no exception to the global trend: Voice revenues are barely kept
at past high levels, and data is the future of mobile – and the future in question is not a very
distant one. On the Turkcell network, voice currently makes up 52% of revenues, while data
accounts for 30% - and we expect a complete reversal by the end of 2018. According to our
predictions, voice will make up 30% of our revenues in 3 years, while data becomes the
dominant component of our revenue structure with a 50% share.
These predictions are based on the extremely interesting picture that Turkey, our home
country, presents. Turkish smartphone users are among the most avid mobile videowatchers in the world: The percentage of smartphone users who watch long videos (defined
as 5 minutes or longer) on their mobile devices at least once a day is 60%. According to
Google Consumer Barometer, Turkey is the top country in social media usage with 92% of
the population online using social media services. According to the same research,
smartphones are the key tool in reaching online content: 35% of internet users report using
smartphones more than computers and laptops while a further 29% use smartphones
equally as much as other devices.
These numbers come from a country where mobile broadband penetration is at 48.3%
according to reports issued by ICTA, Turkey’s telecommunications regulator. In other words,
companies working in the mobile telecoms sector in Turkey have to meet the needs of a population
that is almost evenly divided into two halves: Those who have yet to discover the true potential of
mobile data, and those who have already mastered the art of using mobile OTT services.
When we add the final component and the picture becomes more complicated: Turkey will
introduce LTE on April 1st. At Turkcell, we are investing in LTE-A technology and getting
ready for the launch date with a highly ambitious coverage plan. Combining our investment
into mobile and fiber network technologies with our spectrum advantage, we will be offering
mobile internet speed of up to 375 mbps.
The challenges– and opportunities –of this picture are multi-faceted.
• On the one hand, there is ample space for growth of mobile data through increasing
smartphone penetration. However, it is also likely that some of the voice revenue from our
feature phone customers will be lost as they, too, discover the world of communication
through OTTs.
• Customers who are already consumers of mobile data – especially through social media
usage – should be encouraged to explore the full potential of mobile services such as realtime corporate offerings, mobile finance, mobile health, and seamless mobile entertainment.
• As the other, relatively unconnected segments of the society get connected, we should pay
attention to the fact that their needs might differ from the products that we are already offering.
• We should embrace the fact that mobile data will soon become as indispensable as basic
utilities, but will remain a very expensive investment given the need for constant
technology upgrades and maintenance. We should engage in a constructive dialogue with
the regulators to ensure an environment which not only rewards innovation, but also
eases the burden on investment.
A DIFFERENT MODEL: TELCOS AS OTT PROVIDERS
With these challenges and opportunities in mind, Turkcell has developed an approach that
goes beyond the conventional wisdom of telcos-vs.-OTTs binarism. We have revisited and
selectively revamped our mobile services, which have been a business focus for Turkcell for
a number of years.
The most significant example of this effort is our IP-based communication platform BiP,
which started off as a text messaging service but today includes voice and video calls. We
have reached 6 million downloads in 169 countries and positioned this product as an
application that can be downloaded by the customers of all operators. BiP supports 5
languages – Turkish, English, Ukrainian, Belarusian and Russian – addressing the
communication needs of not only our Turkish customers, but also of smartphone users in
markets where our subsidiaries operate, and more broadly, smartphone users from all over
the world. Finally, when an internet network is not available, BiP allows users to switch to
a GSM call just as easily – a model that combines telco capabilities with OTT services in a
fashion that prioritizes customer needs.
Perhaps the most innovative aspect of this product is the corporate focus we are starting
to build into it. One of the features that distinguish BiP from its peers is the “service as a
contact” feature. BiP users can follow the accounts of companies, banks, TV shows or
interest groups, receive unique content, or use the platform as a real-time communication
channel. We believe that it is going to transform how business is done in a number of
sectors, most importantly customer services.
Conventional wisdom might claim that we have hurt our own business with BiP –
especially in our home country. However, we do not perceive communication as being
limited to a call or a text message in a world where “interaction” in all its forms has come
to dominate the world of communications. As telecoms operators, we have the unique
advantage of having a direct relationship with our customers. We should capitalize on this
direct relationship, focus on providing the best customer experience , cooperate with OTTs
to offer that experience when necessary, and not fear the innovative capacity that we
possess, even though it might seem counter-intuitive at times.
In summary, the picture is far from bleak – it is an exciting time to be in telecommunications
business, and we will remain the most promising industry of the next decade.
PAGE 41
ADVERTORIAL
Digital
Empowerment
mSchools – A new way of teaching and learning
mSchools is a multi-faceted mEducation
programme of Mobile World Capital
Barcelona, in partnership with the
Generalitat of Catalonia, Barcelona City
Hall and GSMA.
Launched in 2012, mSchools empowers
students and teachers to integrate mobile
technologies into the classroom, opening up
new ways of teaching and learning that
improve achievement and employability.
MSCHOOLS AT MOBILE WORLD
CONGRESS 2016
This year Mobile World Congress hosts the
local educational community with three
events:
Edu_Hack: Co-Creation Workshop – 1st
Edition
500 Teachers and Industry Experts
collaboratively creating and developing
materials for the digital classroom.
Changing Education Together: Seminar –
2nd edition
Over 500 school administrators and policy
makers addressing the responsible use of
mobile in education
Mobile Learning Awards: Awards Ceremony – 4th Edition
Rewards innovative teacher and school-le projects. Open to all teachers and schools in
Catalonia.
App Awards: acknowledges students for their accomplishments during the App Education
course focusing on design and creation of applications for mobile devices.
mSchools: One programme, three focus areas:
• Encourage learning with mobile
• Improve digital skills and entrepreneurial spirit
• Build an open environment for mEducation
mSchools TechCamp: an immersive workshop experience in app design and development.
In addition, students learn about the current app economy from leading guest speakers in
the mobile industry.
ENCOURAGE LEARNING WITH MOBILE TECHNOLOGY
BUILD AN OPEN ENVIRONMENT FOR MEDUCATION
Mobile History Map: a pioneering initiative of the mSchools programme, advocates the use
of mobile technology applied to non-technological subjects, encouraging learning with
mobile. MHM.mobileworldcapital.com
mSchools Toolbox: an online repository of validated and tested mobile educational content
for schools, teachers, parents and students.
Teachers analyse, classify and share apps as well as valuable educational classroom
experiences. Toolbox.mobileworldcapital.com
Mobile Learning Awards: honours innovative teacher and school-led projects in Catalonia
for their use of mobile technology in education.
Mobile4Schools: promotes best practices on the responsible use of mobile technologies in
education.
IMPROVE DIGITAL SKILLS AND ENTREPRENEURIAL SPIRIT
App Education: Embedded in the Catalan High School curriculum as a computer science
course in 3rd and 4th of ESO and Vocational Training.
During the App Education course students and teachers receive mentoring from industry
experts.
PAGE 42
mSchools Lab: a co-creation lab for testing future mEducation solutions in schools
environments. Education, industry and schools collaboratively define and create mLearning
solutions.
Mobile4all: a series of actions designed to reduce the digital divide in the classroom and
support communities or special needs schools with training and workshops for improved
performance using mobile.
Visit us at Congress Square 70 or mSchools.mobileworldcapital.com
Mobile World Capital Barcelona
Mobile World Capital Barcelona is an initiative driving the mobile and digital
transformation of society while helping improve people’s lives globally.
With support of the public and private sector throughout Barcelona, Catalonia and
Spain, MWCapital focuses on three areas: the digital empowerment of new
generations, professionals and citizens; the digital transformation of industries; and
the acceleration of digital innovation through entrepreneurship.
Collectively, our mSchools, mHealth, mLiving, mVenturesBcn programmes are
positively transforming the health and education system, the industry, and the
economy.
MWCapital hosts the Mobile World Congress and delivers 4YearsFromNow [4YFN], a
business platform for the startup community.
Come visit us at CONGRESS SQUARE 70 (CS70).
+Info at www.mobileworldcapital.com
EXHIBITOR LISTING
COMPANY NAME
STAND
HALL 1
3D World
1C19
5G Test Network Finland
1E04
A3&O Limited
1F46
Accanto Systems
1E04, 2A44MR
Accenture
1E40, 2H2, 2H20
ACER EUROPE SA
1G50
Acsys Technologies Ltd
1A08
Akyumen Technologies Corp.
1C04
Altai Technologies Limited
1G45
ARCHOS SA
1G29
Argela
1E19
Article12 Technologies Inc.
1A40
ASMO Solutions
1E04
Assurant Solutions
1C17, 2EMR.A1
Bagel Labs co., Ltd.
1C19
BaiCells
1A21
Bango
1E22
BaseN
1E04
BIGDATAPUMP
1E04
Binbit
1A30
Blue Danube Systems
1G11, 2A26MR
Boogie Software Oy
1E04
C Squared Systems, LLC
1E50
Capricode
1E04
Cataleya
1C41
CITI SAPI de CV
1A30
Cloudstreet
1E04
CÓATL
1A30
Comba Telecom
1G45, 5A31
Consejo para el Desarrollo de la Industria
de Software de Nuevo León AC
1A30
Convergentia Ltd.
1E04
COS Phones
1G2
Creanord
1E04
Creoir Oy
1E04
Crucialtec co.,ltd.
1C30
Daegu Technopark(Mobile Technology Convergence Center)
1C19
Dai Nippon Printing Co., Ltd.
1G30
DDS, Inc.
1H18
Dhatim
1G09
Doria International Inc.
1G08
DUALi Inc.
1F50
Elisa Videra
1E04
epay, A Euronet Worldwide Company
1G49
Equal Experts
1D41
Ethertronics, Inc.
1E20
Exomi Oy
1E04
FastROI Oy
1E04
Fingerprint Cards
1B42, 2A11MR, 2A13MR, 2A15MR
Finland Pavilion
1E04
Flitto
1G5
Ford-Werke GmbH
1A38, 3C20
FraSen Inc.
1C19
Gadmobe Interactive Limited
1G45
Gamma Nu Inc.
1A12
GOOD WAY TECHNOLOGY CO., LTD.
1E12
Goodix
1F40
Goonies
1C19
Graphite Software
1E24
Green Packet
1G4
Hannam University, ICT Marketing Center
1A19
Hanyang Information & Communications Co., Ltd.
1E51
HAOHAN Data Technology Co., LTD.
1E49
Hong Kong Applied Science and
Technology Research Institute (ASTRI)
1G45
Hong Kong Science and Technology Parks Corporation
1G45
Honpe Technology(Shenzhen)Co.,Ltd
1F49
Huawei Technologies Co., Ltd.
3I30, 1J50, 2EMR.A11, 8.0E80
HZO Inc.
1H19
Iber-Cel
1A30
Iceblink Digital, Inc
1D46
ICT-CRC
1C19
Idealink Inc, (SMARTGOLF LLC)
1C19
IDEX ASA
1H25, 2C8MR
IITP (Institute for Information & communications
Technology Promotion)
1C19
ILIAS PROJECT Inc. Limited.
1C19
iMusicTech Limited
1G45
INCELL International
1E09
Indalgo
1E04
IndoorAtlas
1E04
Industryhack
1E04
INFACOM
1D50
Infinet Malta Ltd
1E46
INSight Power
1C19
Insta DefSec Oy
1E04
InteQsoft/ Queretaro Mexico Information Technology Cluster
1A30
Interop Technologies
1C02
Invest Hong Kong
1G45
Invest in Finland
1E04
IT Health Co. Ltd
1C19
Ixonos
1E04
JD SOUND INC
1G3
JDLab
1E45
JL-Soft Oy
1E04
JSpectrum Software Limited
1G45
Keysight Technologies
1E10, 2M2
KISED(Korea Institute of Startup & Entrepreneurship Development)
1G3
KnowRoaming Ltd.
1A07
Lenolink Telecomminication Co.,ltd
1F47
LigoWave
1H26
Magconn Inc. / TennRich Intl. Corp.
1C20
MagmaLabs
1A30
Mammamia
1C19
Marvel Digital Ltd.
1G45
MediaMotive
1A17
MexicoIT/CANIETI
1A30
MobiSystems, Inc.
1D48
MYCOM OSI
1A20
MYMEDIA CO.,LTD.
1C19
Mypop Inc.
1C19
PAGE 44
COMPANY NAME
STAND
NAES Group
1C15
Navigil Ltd
1E04
NEOPON
1C19
NEOPOP
1C19
Neowine Co., Ltd.
1A15
NETSCOUT
1C40
Neus
1G45
NTT DOCOMO, INC.
1C39
Nurugo
1G6
ONEm Communications
1C29, CC8 8.18 Tues
Oy Cap-Net Finland Ab
1E04
P.I.Works
1G20
P2 Wireless Technologies
1G45
PCS Wireless
1E30
Piceasoft
1E04, 2A5MR
PLATFORMBASE
1F50
Pluribus Networks
1E05
POSH Mobile
1E30
PricewaterhouseCoopers LLP.
1A48
Prinics co.,Ltd
1F50
Project People Limited
1H09
PrometalTech Co. LTD
1E26
ProMexico
1A30
Pulse Electronics
1E04
Quiubas Mobile SMS
1A30
Quuppa
1E04
RADWIN
1G25
RealNetworks, Inc
1H42
RippleBuds Inc.
1C19
RNware Co., Ltd.
1C19
ROKIT,inc.
1E43
Rugged Tooling
1E04
Sarokal Test Systems Oy
1E04
Securifi
1E48
Sense Of Intelligence
1E04
Sensire
1E04
Shenzhen RFLC Technology Co.,Ltd
1H20
Shuangdeng Group Co., Ltd
1C14
Sico
1H07
Sikur
1G19, 8.1E33
Small & medium Business Corporation (SBC)
1F50
Smartlink SA
1H16
Sofica Ltd.
1E04
Sunkyoung S.T Co., Ltd
1F50
Suwon
1F50
Taiwan External Trade Development Council (TAITRA)
1D49, 7L81
Tangoe
1C16, 2B1MR
Taoglas Ltd
1A11
Taqua
1H27
Tekes - the Finnish Funding Agency for Innovation
1E04
Teleplan International N.V.
1E03
The Alpha Labs Co., Inc.
1C19
TOYO Corporation
1G10
TREEBYS CO., LTD.
1C19
UMVEN (Wow Venture)
1D44
Union Golden Rich
1C19
UROS – Uni-fi Roaming Solutions Ltd
1E04
Valor Communication, Inc.
1C12
Varaani Works Oy
1E04
Verkotan Ltd.
1E04
Vincit Oy
1E04
Voxox
1H31
VTT
1E04
We Software Lmited
1G45
WebRadar
1H21
WEVERCOMM CO., LTD.
1F50
Wirepas
1E04
X Engineering
1C19
xEdu
1E04
XXLSEC
1E04
Yepzon
1E04
ZEPETRONIX
1C19
ZUP
1C13
HALL 2
AAC Technologies featuring WiSpry
2B40MR
Ab Initio Software
2EMR.C5
Accanto Systems
1E04, 2A44MR
Accenture
1E40, 2H2, 2H20
AdaptiveMobile
2B28MR
ADTRAN
2EMR.K10, 2EMR.K8
Advanced Micro Devices
2B52MR
Affirmed Networks
2C19MR
Airvana (now CommScope)
2J30
Allianz Global Assistance
2EMR.B9
Alpha Networks Inc.
2B17MR
Altera, now part of Intel
2B13MR
American Express
2EMR.J7, 2EMR.J9
Analog Devices International
2EMR.D4
Aria Systems
2EMR.J6
Aricent
2EMR.L10, 2EMR.L8, 2EMR.M7, 2EMR.M9
Artesyn Embedded Technologies
2B9MR
Asavie
7F70, 2B46MR
ASOCS
2E46
Assurant Solutions
1C17, 2EMR.A1
AudioCodes
5E71, 2B54MR
Aviat Networks
2B56MR
Azimuth Systems
2A9MR
BehavioReal
2E46
BICS
2E40
BlackBerry
2L20
BLU Products
2EMR.K7
Blue Danube Systems
1G11, 2A26MR
Boost Communications AS
2J34MR
Brightstar
2I20
Broadcom Limited
2B3MR
Brocade
2G29
BT
2A38MR
BTI Wireless
2D21MR
Capgemini Technology Services
2EMR.B6
Cavium, Inc.
2M33
COMPANY NAME
STAND
CELISTICS HOLDINGS, S. A.
2E36
Cellwize
2E46
CENX
2F50
Ciena
5C61, 2J51
Cirrus Logic
2F12
Citigroup
2EMR.A2, 2EMR.A4, 2EMR.A6
Citrix
2EMR.J10, 2EMR.J12, 2EMR.K11, 2EMR.K9
Cohere Technologies
2EMR.C11, 2EMR.C9
CommScope
2J30
Consumer Physics
2J32MR
Corephotonics
2C9MR
Coriant
2I30
Coronet
2E46
Cradlepoint
2D7MR
CTDI Europe
2M37
CYANOGEN, INC.
2EMR.A12
D-Link
2D33MR
Deezer
2B20MR, 2B22MR
Deloitte
2EMR.D7
Dialog Semiconductor
2EMR.K4
DMI (Digital Management Inc.)
2C13MR
Dolby
2J28
Dropbox Ireland
2B5MR, 2B7MR
DSP Group
2A32MR
EMERSON NETWORK POWER
2G13
EQUINIX
2EMR.B12
ERICSSON
2N60
ESS Technology
2C6MR
Etisalat
2J20
EUROTECH S.p.A.
2A34MR
eVolution Networks
2E46
Evolving Systems
2D10MR, 2D9MR
Federated Wireless
2EMR.J8
Fingerprint Cards
1B42, 2A11MR, 2A13MR, 2A15MR
Firefox
2EMR.E51, CC8.16
Fon Wireless
2EMR.L3
FotoNation
2A16MR, 2A18MR
Gameloft
2C25MR
GENBAND
2I31
General Motors
2EMR.B2
Gfi Informatique
2D37MR
Gilat Satellite Networks
2E46, 2C17MR
Giraffic
2E46
Global Certification Forum (GCF) Ltd
2EMR.D5
GLOBALFOUNDRIES
2A28MR
GSMA Managed Services
2A2MR
Guavus
2EMR.L1, 2EMR.L2
Harman International Industries
2K30
HCL
8.0E20, 2H30
HERE Europe BV
2EMR.C1
HSBC
2EMR.L11, 2EMR.L12, 2EMR.L9
HUAQIN Telecom Technology Co.,LTD
2B18MR
3I30, 1J50, 2EMR.A11, 8.0E80
i-Blades
2N21MR
iconectiv
2D35MR
Icontrol Networks
2B6MR
IDEX ASA
1H25, 2C8MR
IMA
5D60, 8.1B12, 2D60, 2E46, 2E60
Infinera
2EMR.B5, 2EMR.C6
Ingram Micro
2E37
InMobi
2B42MR
INRIX
2EMR.J11
INTEGRATED DEVICE TECHNOLOGY
2B26MR
Intel Corporation
3D30, 2EMR.D12, 4EMR.3, CC1 1.3 Mon
InvenSense
2C16MR
ironsource
2E46, 8.1A73, 8.1I48
Italtel
2G10
Jacada
2E46
JMA Wireless
2E08MR
Jolla Ltd.
2EMR.K6
Juniper Networks
2I60, 2J61
Kaltura
2E46
Keysight Technologies
1E10, 2M2
Knowles Corporation
2B23MR
KPMG International
2EMR.L5
Kumu Networks
2B27MR
KYOCERA Corporation
2F60
Lattice/SiBEAM
2EMR.M11
LG Electronics
3K20, 2K20, 2N19MR
Limitless Mobile
2EMR.J2
LinkedIn
2A36MR
LONGCHEER TECHNOLOGY (SHANGHAI) CO.,LTD
2C12MR
Luminate Wireless, Inc.
2N2
Luxoft
2EMR.K5
Mahindra Comviva
2E39
Maxim Integrated
2EMR.D1, 2EMR.D3
Mellanox
5K29, 2D11MR
Metaswitch Networks
2EMR.C10, 2EMR.C12, 2EMR.C8
Micron
2EMR.K3
Microsemi Corporation
2C27MR
Mirantis
2A6MR
MitraStar Technology
2B24MR
MobileIron
2EMR.M10, 2EMR.M12
Mosaik
2C28MR
Mozilla
2EMR.E51, CC8.16
Myriad Group
2EMR.B10
NetComm Wireless
2B19MR, 2B21MR
NetCracker Technology
5G21, 2H31
Netronome
2N17MR
Neustar
2B44MR, 2C15MR
Nextbit
2N23MR
NGMN
2B60MR
Noveto Systems Ltd
2E46, 2D04MR
Nuro Secure Messaging
2E46
OASIS SMART SIM
2D13MR, 2D15MR, 2D19MR
Ooredoo
2H60
Openet
2F36
OSRAM Opto Semiconductors GmbH
8.1I59, 2EMR.B7
Overture Networks
2B32MR
Palo Alto Networks
2EMR.J4
PayPal
2EMR.A3, 2EMR.A5, 2EMR.A8
PCCW Global Ltd.
2G26
COMPANY NAME
STAND
PGi
2EMR.E50
Piceasoft
1E04, 2A5MR
Pixelworks, Inc.
2A3MR
Pontis
2E46
Qnovo
2C5MR
Qorvo
2I25
Qwilt
2B30MR
RAD
2E46
RADCOM LTD
2E46
Radware
2E46
Radyoos Media
2E46
Rambus
2EMR.B1, 2EMR.B3
Real Impact Analytics
2K19MR
Red Hat
2G30
RingCentral
2EMR.L6
Salesforce
2EMR.D50, 2EMR.D51, 2EMR.D52
Samsung Electronics Networks
2M10
Samsung Semiconductor
2F21
SAS
2C7MR
Screenovate Technologies
2E46
Sensirion AG
2C10MR
Sercomm Corporation
2D5MR
Shanghai Feixun Communication Co., Ltd.
2EMR.K2
Shanghai Tianma Micro-electronics Co.Ltd.
2B2MR, 2B4MR
Shanghai Wind Communication Technologies Co.,Ltd.
2A22MR
SHENZHEN HIPAD TELECOMMUNICATION TECHNOLOG CO.,LTD 2A24MR
Shields
2D17MR
Shine Technologies
2B25MR
Sigma Systems
2B15MR, 2C21MR
Sisvel Group
2A42MR
Sivers IMA
2C4MR
Skyworks Solutions
2F18
SLA Mobile
2A30MR
Smartpipe Solutions Limited
2B48MR
Smith Micro Software, Inc.
2EMR.C2, 2EMR.C4
Snype
2I4
Sony Europe Limited
2EMR.C7
Speedtest by Ookla
2EMR.M8
STC
2G60
SweetLabs
2E06MR
Synaptics
2G61
Syniverse
2G21
Tangoe
1C16, 2B1MR
Tanla Solutions Ltd.
2EMR.B11
Tata Communications
5I81, 2H26
Technicolor
2F20
Telenor Group
2G20
The Boston Consulting Group
2A19MR
TIMWE
2F40
TM Forum
2EMR.K1
TRANSATEL
2A10MR
Tropo, now part of Cisco
2EMR.L7
u-blox
2B8MR, 2C1MR, 2C3MR
Unlockd
2K21MR
Upstream
2L1
Verimatrix, Inc
2EMR.C3
VESA/DisplayPort
2C23MR
Viavi Solutions
6I37, 2EMR.D10, 6N18MR, 6N22MR, 6O19MR,
6O21MR, 6O23MR, 6O25MR
Vonetize
5D81, 2D42
WalkMe
2E46
Western Union Digital
2C11MR
Wi-Fi Alliance
2A08MR
Wireless Broadband Alliance
2A12MR, 2EMR.B8
Wistron NeWeb Corp.
2C24MR
Yahoo
2J29
Yandex
2EMR.L4
Yulong Technologies (Hong Kong) Co., Limited
2EMR.A9
Zain
2G31
HALL 3
Akamai Technologies
3B30
AMDOCS
3G10
AT&T
3A31, 3A9MR
Beijing Shu Zi Jia Yuan Technology Limited
3K4MR
Canonical
3J30
Cheil Germany GmbH
3K6
China Mobile Communications Corporation
3A10
Cisco
3E30
Dell Inc.
3K30
Deutsche Telekom AG
3L20
EyeVerify
3K10
Ford-Werke GmbH
1A38, 3C20
Global M2M Association
3A11
GSMA
3A13
GSMA
3A11
GSMA Innovation City
3A11
Hewlett Packard Enterprise
3A20
3I30, 1J50, 2EMR.A11, 8.0E80
IBM
3H30
Intel Corporation
3D30, 2EMR.D12, 4EMR.3, CC1 1.3 Mon
Jasper
3A11, 3A6MR
KT
3A11, 3A5MR
LENOVO
3N30
LG Electronics
3K20, 2K20, 2N19MR
Microsoft
3M30
MOBI
3H34MR
MWC Shanghai
3C30
NEC
3N10, 3N11, 3N21, 3N31
Nereus
3N33MR
Nextivity Inc.
3H32MR
NOKIA
3D10
Nokia
3B10
Oracle Corporation
3B20
QLogic Corporation
3G2MR
Qualcomm Incorporated
3E10
Samsung Electronics
3I10
SanDisk
3J22
SAP SE
3M41
Sierra Wireless
3A11, 3A1MR, 3A2MR, 3A3MR
SIMCom Wireless Solutions
3K2MR
SK hynix Inc.
3H10
EXHIBITOR LISTING
COMPANY NAME
SK Telecom
Sony Mobile Communications Inc.
Telefónica SA
VMware Inc.
Wind River UK Ltd
ZTE Corporation
STAND
3H10
3M10
3J20
3K10
3D30
3F30
HALL 4
Asurion Europe
4EMR.7
BroadSoft, Inc
4EMR.5, 4EMR.6
GE Digital
4EMR.1, 4EMR.2
Intel Corporation
3D30, 2EMR.D12, 4EMR.3, CC1 1.3 Mon
TeleCommunication Systems, Inc.
8.0C25, 4EMR.4
HALL 5
6WIND
A2iA
ABC-SmartCard
Accuris Networks
ACCUVER/INNOWIRELESS
ACOME
Action Technologies Co., LTD
ADAX
ADIPSYS
Advantech
Aerotel Medical Systems
AGold Communication (Shanghai) Co.,Ltd
Ai pashi communication limited
AIR-LYNX
AirHop Communications
ALCINEO
Allot Communications
Altair semiconductor
Alvarion Technologies
AMARISOFT
Apliman Technologies
AppDome
Aptilo Networks
Aquitaine Science Transfert
Arcadyan Technology Corporation
AriadNEXT
ARKAMYS
ASCOT INDUSTRIAL SRL
Asentria Corporation
ASKEY COMPUTER CORP.
Aspenta
ATES Networks
Athonet SRL
AudioCodes
AUSONIA Srl
Autofactory Inc.
AVSystem
BD Multimedia - Payment.net
Bittium
Blancco Technology Group
BlueWaveTel Co., Ltd
BoomeRing Communication (2005) Ltd.
BoostEdge SAS
Bretagne Commerce International
BroadView Communications
BUSINESS FRANCE / FRENCH TECH PAVILION
CALLUP
CallVU
Cambridge Broadband Networks Ltd (CBNL)
Cartesian
Casa Systems
CCI DES HAUTS-DE-SEINE
Celeno
Cell Buddy
Cellint Traffic Solutions
CellMining
CelPlan Technologies Inc.,
Centile Telecom Applications
Ceragon Networks
ChannelVAS
Chubb
Ciena
CIRPACK
Clicktale
Codal Inc
COM4INNOV
COMARCH
Comba Telecom
Comigo
CommuniTake Technologies
Comptel
Consilience I
CopSonic
CSG International
cVidya
Cybercom Group
CYSALYS
DATA2B
DATATRONICS, S.A.
Defne
dejamobile
Deveryware
DialogTech
DigitalRoute
Digitata
DONGGUAN ARUN INTERNATIONAL
DTS Licensing Ltd.
DXO
Eastcompeace Technology Co., Ltd.
EBlink
ECI
Elgazala Technopark
Elitecore Technologies Pvt Ltd
EMEK GROUP Telekomünikasyon ve
Treyler Sanayi Ticaret Anonim Şirket
ENENSYS
5H18, 5L15MR
5B41
5B61
5J80, 5M36MR
5M14MR
5B61
5K20
5H16
5B61
5L16MR
5F81
5K63
5C80
5A72
5L23MR
5B61
5G41
5L38MR, 5L39MR
5E81
5K13
5C82
5E81
5G66, 5L28MR
5B61
5H72
5B41
5B61
5J41
5F73
5F11
5F41
5B61
5M2MR
5E71, 2B54MR
5J81
5E20
5K83
5B61
5E40
5C45, 5L27MR
5E20
5D81
5B41
5B41
5I31
5B41, 5B61, 8.1D41, 8.1E49
5E71
5D81
5H27
5L9MR
5C51
5B61
5E81
5D81
5D81
5C81
5I40
5B81
5G61, 5L17MR
5H51
5J76
5C61, 2J51
5B61
5C81
5I31
5B61
5J50
1G45, 5A31
5E71
5E71
5G40
5E20
5B61
5B20
5D81, 7F30
5J51
5B41
5B41
5F71
5G20
5B41
5B41
5I31
5L5MR, 5L7MR
5C10
5I70
5I30, 5L13MR
5B41, 5M6MR
5I20
5B71
5F81
5I41
5I80
5F61
5B41
COMPANY NAME
STAND
Enghouse Networks
5J31
Enigmedia
5J65
Epiq Solutions
5I31
EpiWorks, Inc.
5I31
Epudo(DongGuan)Digital Technology Co.,Ltd
5J08
ERATO Wireless Audio CO., LTD
5K70
Escape Communications
5I83
ESET
5B05
Esprit
5I41
Essence
5E71
Etiya
5F61
EVISTEL
5H30
Exalinks S.A.S.
5B61
Expandium
5B61
eyeSight Technologies
5D81
F5 Networks
5G11, 5L19MR, 5M16MR, 5M18MR
fathom
5H80
FeelgoodHousing Co.,Ltd.
5E20
Feitian Technologies Co., Ltd
5J18
FIBARO
5J61
FIGENSOFT
5F61
FIRSTAK
5I41
Flash Networks
5D60
Flytxt
5I77
FONYOU TELECOM
5K81
Friendly Technologies
5E71
Front Porch (Network Engagement)
5K67
Fujian Sunnada Network Technology Co.,Ltd.
5G70
Fujitsu
5A40, 5L4MR, 5L8MR
Fuzhou Rockchip Electronics Co., Ltd.
5D10
G-Lab GmbH / Geneva Lab
5B10
Gemalto
5A80
Gemtek Technology Co., Ltd.
5I26
Get'IT
5I41
GIGASET PRO
5B81
GIROPTIC
5B61
Global Engineering Telecom
5B41
Globitel
5H70
Haltian
5C43
HEC Paris
5B41
Hefei Maniron Electronic and Technology Co., Ltd
5I72
Hesvit Health Tech Co., Ltd
5I74
Hewlett Packard Enterprise OpenNFV
Partner Showcase
5F31, CC8 8.19 Wed (AM)
Hi-Park Solutions LTD
5D81
Hisense International Co
5E21
Hoyos Labs
5M38MR
HP Inc.
5D31
Humavox
5F81
HYTEM
5B61
I-New Unified Mobile Solutions AG
5I15
iBasis
5L24MR
iJoon Co., Ltd
5E20
IMA
5D60, 8.1B12, 2D60, 2E46, 2E60
imVision
5F81
Infonova
8.1B61, 5L11MR
InMobiles OFF-SHORE S.A.L
5H11
INNOPOLIS Foundation
5E20, CC1 1.3 Wed
INNOPRESSO, Inc.
5E20
Innos Company Limited
5K84
Innovile Communications
5F61
Inovar
5I50
Intense Technologies
5K51
Intersec
5B26
INVEST IN PROVENCE COTE D'AZUR
5B61
INVEST, TRADE & INNOVATE
IN LANGUEDOC-ROUSSILLON-MIDI-PYRENEES
5B61
Invigo Off-Shore SAL
5I11
ip-label
5B41
IPDiA
5B61
IPgallery
5D81
IPT PowerTech Group
5J60
IQP Corporation
5D81
IQSIM
5B61
Israel Export Institute
5C81, 5D81, 5E71, 5E81, 5F81, 5M30MR
İstanbul Chamber of Commerce
5F61
Istanbul Convention and Visitors Bureau
5F61
IT-Development
5B41
J2C Co., Ltd
5E20
Japan Radio Co., Ltd.
5H76
Jet Infosystems
5K21
JETMULTIMEDIA TUNISIE (DIGITAL VIRGO GROUP)
5I41
JpU
5C81
Kaspersky Lab
5D11, CC8 8.18 Mon
Kenbotong Technology Co., Ltd.
5G77
KERLINK
5C22
KIDOZ
5D81
KocharTech
5G27
Kontron
5H41
KTB Solution
5K12
kwik
5D81
La-Mark Vision Ltd.
5D81
LANDOLSI TELECOM TECHNOLOGY - L2T
5I41
Legos - Local Exchange Global Operation Services
5B61
Lemko Corporation
5I31
Lexifone
5C81
LivingObjects
5B61
LOGICOM
5K49
Lucidlogix Technologies
5F81
LuxCarta
5G23, 5L31MR
M2M Solution
5B61
Magisto
5D81
Malata Mobile
5I60
Mantu
5F81
MARTIN TELEKOM
5F61
MasterCard
5D61, 5L21MR
mce Systems
5C81
MCR Media Group
5D81
MDS
5I10
Mellanox
5K29, 2D11MR
MER-CellO Wireless
5D81
MOBI Antenna Technologies(SHENZHEN)Co.,Ltd
5F75
Mobile Tornado
5E81
COMPANY NAME
STAND
MobiMESH - WiFi Engagement
5J63
Monitorlinq Limited
CS96, 5L37MR
Movius
5L3MR
MRV Communications
5D81
MyPermissions
5D81
NAMU Inc.
5E20
Narada Power Source Co.,Ltd
5J22
National Digital Certification Agency
5I41
nblisscomz, Inc.
5E20
NCC Group
5H28
Netas
5F61
NetCracker Technology
5G21, 2H31
NETGEAR
5F21
Netvision Telecom Inc.
5E20
NEWRACOM Inc.
5E20
Ningbo Yuda Communication Technology Co., Ltd.
5D70
NOV'IT
5B41
NowSecure
5I31
NTS RETAIL
8.1B61, 5L29MR
Nubo Software
5C81
NuCurrent Inc.
5I31
OLEDCOMM
5B41
Omnitele Ltd
5D40
One Smart Star
5D81
ONOFF TELECOM
5B41
Oodrive
5B41
OpenCloud
5E30
OptoFidelity Ltd
5C43
Optulink, Inc.
5I31
Orange
5A61
P-OSS SOLUTIONS
5J09
Panamax Inc.
5J70
Pangea Money Transfer
5I31
Paris Ile-de-France Regional Chamber of Commerce and industry
5B61
PeerApp
5M8MR
PETER-SERVICE
5J21
PetPace LTD
5D81
Pixagility
5B61
PKC Electronics Oy
5J16
Planet Network International
5B61
playthe.net
5D09
PLUSSH
5B41
Polaris Networks Inc
5K50
POLE STAR
5B61
PopPay, Inc.
5E20
Power HF Co., Ltd
5D66
PowerReviews
5I31
PRAGMA
5B61
PRINTSECURE
5I41
PRISMA
5I41
Procera Networks, Inc.
5H61, 5M4MR
Procolombia
Z3B.2, 5M32MR
PROTEI
5H20
Q-Factor LTD
5D81
Qosmos
5G31
Qowisio
5B41
QUCELL
5M12MR
Qvantel
5A41
Radisys
5I61, 5M24MR
Raisecom Technology Co., Ltd
5C11
RCS - Rampal Cellular Stockmarket
5F81, 5L22MR
Recommerce Solutions
5B61, 5L26MR
RED TECHNOLOGIES
5B41
Redknee
5C31
Reeko Communication Technology Co., Limited
5H81
Reliefwatch
5I31
REVE Systems India Pvt Ltd
5I05
RFM WIRELESS
5I73
RoamSmart
5I41
Ruckus Wireless
5E41
SafeDK
5D81
Saft
5I69
Sagemcom
5B61
Saguna
5C81
Sandvine
5I51
scanovate
5D81
SCS Cluster / Pôle SCS
5B61
Secure-IC
5B41
Seju Engineering Co.,Ltd.
5E20
SELECOM
5B61
SELP
5B61
Sensineo
5B61
SERMA SAFETY & SECURITY
5B61
SETELIA
5G17
SHENZHEN BLEPHONE TECNOLOGY CO., LTD
5H74
SHENZHEN CHUANGXINQI COMMUNICATION CO.,LTD
5I36
Shenzhen Crave Communication Co., Ltd
5H73
shenzhen cyber blue electronic co., limited
5H26
Shenzhen Diadem Technology Co.,Ltd
5G68
Shenzhen Fortuneship Technology Co.,Ltd
5G81
Shenzhen GrenTech Co., Ltd
5J11
Shenzhen Hengnuo I.O.T Tech Company Limited
5G16
Shenzhen Hilinks Technology Co.,Ltd.
5K08
Shenzhen Hong Ding investment development Co.,LTD
5B83
ShenZhen Huihong Export & Import Co.,Ltd
5B84
Shenzhen Iproda Technology Co.,Ltd
5K06
Shenzhen Landing Technology Co., Ltd
5J71
SHENZHEN PAN OCEAN NETWORK DEVELOPMENT CO.,LTD
5K57
Shenzhen Unistrong science&technology co.,Ltd.
5K26
Shenzhen Xin Kingbrand Enterprises Co., Ltd
5H40
Sichuan Province Langfeng Information Technology Co.Ltd
5H71
Siemens Convergence Creators
5G71
Simgo
5D81
SiNode Systems
5I31
Siradel
5A70
Sisteer
5B41
Six dee Telecom Solutions Pvt. Ltd.
5K41
SleepRate
5E81
Smartcom
5B61
SmartViser
5B41
Sofrecom
5A61
Solmitech Co., Ltd.
5E20
COMPANY NAME
STAND
SOPHOS
5H31
SOTI Inc.
5B40
SPB TV
5D41
Spirent Communications
5E71
SQream Technologies
5E81
STARDUST
5B61
Start Innovation
5B82
STATE OF ILLINOIS
5I31, 8.1I21
StoreDot
5F81
StreamWIDE
5C65
Subex UK Limited
5F10
SUNPARTNER TECHNOLOGIES
5B21
SUNWAVE SOLUTIONS LIMITED
5I67
SuperCom
5E81
SURF Communication Solutions
5F81
Svyazcom
5K28
SyCy
5B61
Symbio
5C43
Synchronoss Technologies, Inc.
5A21
Systematic Paris-Region
5B41
Systems and Electronic Development FZCO (SEDCO)
5H70
SYSTRAN
5B61
Tango Telecom Ltd
5L20MR
Tata Communications
5I81, 2H26
Tata Consultancy Services
5E31
Tech Mahindra
5G51
Techshino Europe B.V.
5H83
Tecnotree
5L32MR
Tekoia
5F81
Telcap
5B61
Teleena
5J20
TELENITY
5J66
Telit Communications PLC
5E61, 5M26MR
The Redeem Group
5K11, 5M10MR
ThinkandGo
5B61
Tieto
5L10MR
Trackimo
5E81
Transaction Network Services
5L36MR
TTG INTERNATIONAL TELECOMMUNICATION SERVICES
5F61
Tunisia Export
5I41
Vasona Networks
5J10
Vaulto
5D81
Vedicis
5B41
VERSCOM SOLUTIONS
5F61
VESTEL
5A81
Vexigo
5D81
Viaccess-Orca
5C71
Vidmind
5C81
Vimmi Communications Ltd.
5E71
VisualOn Inc
5L18MR
Vonetize
5D81, 2D42
W-HA
5A61
Wakingapp
5D81
Wipro Lmited
5C21
Wireless Power Consortium
5D42
WiseSec Ltd.
5D81
Wulff Entre Ltd.
5C41, 5E42
Xilinx
5L14MR
XOOLOO
5B61
XTALIC
5K31
ZetaPush
5B41
Zhilabs
5M20MR
Zimperium, Inc.
5C81
ZyXEL Communications Corp.
5G10
HALL 6
@-yet GmbH
6B40
2direct GmbH
6B40
2operate
6C50
3Z Telecom
6D61
4G Americas
6O16MR
7layers
6C56
Accolade Technology
6J61
ADAPTit S.A.
6F46
Airspan Communications
6J30
ALBEDO Telecom
6K15
Alcatel OneTouch
6B10, 6C30
Altiostar
6M56
Altom Consulting SRL
6H40
AM3D A/S
6C50
ams AG
6E20
AMS Software & Elektronik GmbH
6L05
Anite
6I50
Anker Technology Co. Limited
6K10
Anritsu
6F40, 6O24MR
AppsCo
6H20
ARGENTINA
6M26
ARM
6C10, CC8 8.19 Tues
Artiza Networks
6K11
Ascom Network Testing
6L26
ASELSAN A.S.
6G40
ASTELLIA
6G20
avinotec GmbH
6B40
AVM GmbH
6D60
BEIJING ZHONGGUANCUN OVERSEAS
SCIENCE PARK CO.LTD
6G10, 7O9MR
BIC-IRAP / atene KOM GmbH
6B40
BQ
6B52
Cabrio Investment SRL
6H40
Cadence Design Systems
6L36, 6M36, 6N14MR, 6O13MR, 6O15MR
CBS Interactive
6O33MR
Celfocus
6L40
Cellebrite
6H37
CellMax Technologies
6G37
CellVision AS
6H20
CEVA, INC
6A50
CHECKD AS
6H20
Chemtronics
6I11
CI Mobile Minds GmbH
6B40
Clean Messaging
6I58
Cloudera
6M30
Cobham Wireless
6D50
PAGE 45
EXHIBITOR LISTING
COMPANY NAME
STAND
COMLAB
6K08
COMPRION GmbH
6I20
Computaris International Ltd
6N6MR
Computaris Romania
6H40
cPacket Networks, Inc.
6M08
CPS.HUB NRW
6B40
Cumulocity GmbH
6B40
Dali Wireless
6J60
Danish IT Industry Association
6C50
Dantracker Technology Company ApS
6C50
Dapredi Soft Systems
6H40
Deltanode Solutions AB
6I22
Dencrypt
6C50
DEUTSCHE POST AG
6B40
Dialogic
6B62
Digilink Technology Co,.Ltd
6I57
Dmax Electronic Technology Co.,Limited
6I69
Düsseldorf, City of
6B40
Eahison Communication Co.,Ltd
6G61
EC SYSTEM
6D69
EDCH
6L60
Elliptic Laboratories AS
6H20
Empirix
6C20
Energy Sistem Technology
6M29
eta automatizari industriale
6H40
Evozon Systems
6H40
EXFO
6K36
F-Secure
6B60
Focus Infocom GmbH
6J11
Forsk
6J20
Foshan Amplitec Tech Development Co.,Ltd
6H60
FROG CELLSAT LIMITED
6J06
Fujian Helios Technologies Co.,Ltd
6F46
G DATA Software AG
6B40
GSMK CRYPTOPHONE
6J07
Guizhou Sunshine Photoelectric Group Co., Ltd.
6J40
Haier telecom Co.,Ltd
6K30
Hansen Technologies
6C50
Hansen Technology Co., Ltd.
6I53
Hanwang Technology Co., Ltd
6G51
Hitachi
6G21
Hong Kong Topwise Communications Limited.
6G46
Huadoo Bright Group Ltd.
6H21
Ibys Technologies
6I10
iGlobalTracking AS & Tetronik Gmbh
6H20
Imagination Technologies
6E30
IMG Communication Technology Co.,Ltd
6C58
Infineon Technologies AG
6C41, 6N25MR, 6N27MR, 6N30MR
Infinite Peripherals
6J08
Infobest Romania
6H40
Innovation Norway
6H20
INVEST IN DENMARK
6C50
IPM HK LIMITED
6J13
ipoque, a Rohde & Schwarz company
6B50
IT SIX GLOBAL SERVICES
6H40
Ixia
6M15, 6N4MR
Jiangsu Hengxin Technology Co.,Ltd
6H47
Jiangsu Trigiant Technology Co., Ltd
6G56
JQL Electronics Inc
6H57
Kaelus
6O9MR
KATHREIN-Werke KG
6J36
KLEOS
6L30
Li Tong Group
6M38
LitePoint
6N5MR, 6N7MR
LS telcom
6L11
M&M MEDIANET
6H40
Materna GmbH
6B40
MAX4G
6D55
MeaWallet AS
6H20
MediaTek Inc.
6E21
Message Mobile GmbH
6B40
Microlab
6K05, 6O7MR
Microtel Innovation srl
6K61
Mobile Atlanta
6L61
Mobileum, Inc.
6H41
MODELABS MOBILES
6D73
Moota Telecom AS
6H20
Morpho
6G30, 6N12MR, 6N2MR, 6O11MR
MSI - Mobile Systems International
6L21
MTI Wireless Edge Ltd.
6J22
Mymo Wireless Technology Pvt Ltd
6I12
N.A.T. GmbH
6B40
Napatech
6J21
Narda Safety Test Solutions GmbH
6M40
Nash Technologies GmbH
6L41
National Instruments
6L50, 6N21MR
NEXT Biometrics AS
6H20
Nihon Dengyo Kosaku, Co., Ltd.
6J51
Nordic Semiconductor
6H20
Norwegian Computing Center
6H20
NRW.International GmbH
6B40
NRW.INVEST GmbH
6B40
NuAns
6M60
OBERTHUR TECHNOLOGIES
6H30, 6I27, 6I30, 6N26MR
Obi Worldphone
6A60
OCRMO TECHNOLOGY INC
6H40
ONIX
6L6
Opencode Systems
6I36
Openwave Mobility
7C70, 6N11MR
OPTICOM GmbH
6M20
Otter Products EMEA
6N1MR, 6N3MR
P2i
CS165, 6N17MR
Panasonic System Communications Company Europe
6H31, 6O2MR
Panorama Antennas Ltd
6J10
PCTEST and ART-Fi
6I56
POLYSTAR
6G31
Power Idea Technology (Shenzhen) Co., Limited
6H46
Prisma Telecom Testing
6G41
QiTASC GmbH
6M13
QRC Technologies
6J55, 6O31MR
QROi
6L28, 6N19MR
Qualigon GmbH
6B40
PAGE 46
COMPANY NAME
STAND
QUALITY TECHNOLOGY INDUSTRIAL CO., LTD
6I55
Raycap Inc.
6K20
Relia Communication Equipment Co., Ltd
6G63
Rflight Communication Electronic Co., Ltd
6G61
Rohde & Schwarz
6B50, 6C40
Romanian Association for Electronics and Software Industry
- Timisoara Branch (ARIES-TM)
6H40
ROPARDO
6H40
Rosberg System
6H20
Rosenberger Hochfrequenztechnik GmbH & Co. KG
6G37
RWTH Aachen University
6B40
Samsung
6A30
Sanjole Inc.
6M53
Seagate CSSG / formerly Dot Hill Systems
6I21
Secusmart GmbH
6B40
Seluxit ApS
6C50
SevOne Inc
6O20MR
Shenzhen AAPPAA Technology Co.,Ltd
6I60
Shenzhen Banana Technology Co.,Ltd
6G57
Shenzhen Cheng Fong Digital-Tech Ltd
6I63
SHENZHEN GOTRON ELECTRONIC CO., LTD
6G62
SHENZHEN HONGKAIJIAWEI TECHNOLOGY CO.,LTD
6H63
ShenZhen Huano Mobile Technology Co.,Ltd
6I61
Shenzhen Huaptec Co.,Ltd
6G47
Shenzhen JEKO Technology Co., Ltd.
6I62
ShenZhen JINGFENG WEIYE Technology Co.,Ltd
6L10
Shenzhen Jinxingyuantong Digital Tech. Co., Ltd
6M7
Shenzhen Joyplus Technology Co., LTD
6I51
Shenzhen KEP Technology Co., Ltd
6I67
Shenzhen Kinstone D&T Develop Co., Ltd
6F50
Shenzhen Luckystar Digital Technology Co., Ltd
6G58
Shenzhen Neostra Technology Co.,Ltd.
6G50
SHENZHEN POMP TECHNOLOGY CO.,LIMITED
6G52
Shenzhen Shouxin Tongda Electronics Co., Ltd
6H56
Shenzhen United Time Technology Co., Ltd
6H51
Shenzhen WJM Silicone&Plastic Electronic CO.,LTD
6F62
SIAE MICROELETTRONICA
6J29
Sichuan Jiuzhou Electric Group Co.,Ltd.
6H50
SIGOS GmbH
6H38
SIMARTIS TELECOM SRL
6H40
SISWOO LIMITED
6E10
SOFTECH
6H40
SOLITON SYSTEMS K.K.
6K60
Sonus
6G11
Spectronite
6L30
Speed Communication Equipment Co.,Ltd
(Smalt Technology Co.,Ltd)
6H61
Sphinx IT
6H40
Spirent Communications
6J37
Sprocomm Technologies CO.,LTD
6K50
Sunsight Instruments LLC
6K40
SuperD Co., Ltd.
6E11
Synopsys, Inc
6O1MR, 6O3MR
Systemics-PAB sp. z o.o.
6J28
Tarana Wireless
6K21, 6N13MR
Tech Data Mobile
6A40
TeleTrusT – IT Security Association Germany
6B40
TEM MOBILE LIMITED
6M10
Testplant
6J41
The Eye Tribe
6C50
Thin Film Electronics
6H20
Tongyu Communication Inc.
6C36
Trustonic
6I40
V3D
6K38
VALID
6J50
Vector Data
6J18
Viavi Solutions
6I37, 2EMR.D10, 6N18MR,
6N22MR, 6O19MR, 6O21MR, 6O23MR, 6O25MR
Victorfon
6C50
Viettel Group
6C61
Visa Inc.
6D40
Visual Fan S.r.l.
6H40
VITSMO Co., Ltd.
6I11
Vodafone España S.A.U
6B30
Voipfuture
6M17
W2BI, Inc. (an ADVANTEST Group Company)
6K37
WIKO
6A32
WIT Software SA
6C60
WOLDER
6L20
WUHAN FINGU ELECTRONIC TECHNOLOGY CO. LTD.
6J26
Wuhan Gewei Electronic Technologies Co. Ltd.
6K35
WUHAN GREENET INFORMATION SERVICE CO.,LTD.
6G60
XCom Global
6M55
zafaco GmbH
6B40
Zylinc
6C50
Zynk Software Srl
6H40
HALL 7
4iiii
6Harmonics Inc.
87seconds sprl
A1 Systems
AAUXX
Absolute
Acadine Technologies
Accelleran
Actuator Solutions GmbH
Acuragate
adsquare GmbH
ADVA Optical Networking
Advantech Wireless
Aequilibrium Software Inc.
Ahope Co., Ltd.
airG Inc.
AirWire Technologies, Inc.
AIT Corporation
Alberta Government
Alepo
Alerant Inc.
Alpha Wireless
Amino Communications
AMPHENOL ANTENNA SOLUTIONS
7H41
7K50
7G71
7J27
7G61
7H41
7A11
7G71
7M37
7G71
7L51
7H31
7B25
7H41
7G61
7H41
7D81
7J28
7H41
7E14
7M43
7D80
7C80
7C68
COMPANY NAME
STAND
Analogix Semiconductor
7F03
Anam Technologies
7F70
ANT Wireless
7M49
APP MEDIA
7L51
AppCarousel
7H41
Appland
7E41
Applicata
7H10
APPTIVATOR
7G71
Arcinteractive Inc.
7E21
Aria Networks
7C86
Art and Technology Holdings. Co.,LTD
7E21
Asavie
7F70, 2B46MR
AsiaInfo
7B51
Aspire Technology
7F70
AT4 wireless
7H15
Atlantis Internacional, S.L.
7E20
Atos
7N65
ATTO RESEARCH
7M03
AttoCore
7K07
Aurora Innovation
7E41
Avanti Communications Group plc
7B41
Avertim
7G71
AWEX BARCELONA
7G71
AWEX The Wallonia Foreign Trade and Investment Agency
7G71
Awingu
7G71
Azcom Technology
7G21
BBB
7M02
Beijing Dynamic Power Co., Ltd.
7M22
BEIJING ZHONGGUANCUN OVERSEAS
SCIENCE PARK CO.LTD
6G10, 7O9MR
BELGIUM - BÉLGICA
7G71
Bell ID
7J31, 7O28MR
Benetel
7F70
BERLIN.mobile c/o Berlin-Brandenburg
7L51
Binatone Electronics (Official Motorola licensee)
7F81
BLiNQ
7I51
BLUEPIN Co., Ltd.
7E21
Brainstorm Mobile Solutions
7C70
Brandenburg Economic Development GmbH (ZAB)
7L51
BridgeGateData
7H41
Bright Creations
7F31
Broadband 4 Africa Ltd
7C70
BRUSSELS INVEST & EXPORT
7G71
BRUSSELS INVEST & EXPORT SPAIN
7G71
BSB POWER COMPANY LIMITED
7M28
BugFinders
7B19
BUJEON Electronics Co.,Ltd.
7G61
Business Sweden
7E41, 7F41
CACI
7C70
Cambridge Consultants
7B21
Carta Worldwide
7I51
Case Station
7G41
CasePower
7F41
castLabs
7L51
CCS
7B67, 7P36MR
CCww (Communications Consultants Worldwide)
7C13
CE+T Power
7G71
CEKO Co., Ltd
7G61
Cellular Italia S.p.A. Single Shareholder Company
7E51
cellXica Ltd
7K07, 7O1MR
Celly S.p.A
7E19
Cerillion
7B61
Cesanta
7F70
CETECOM
7L65
ChongQing Wasam Free-minded Times Industrial Co., Ltd.
7E08
CICS AB - Customer Intelligence Consulting & Services
7F41
Cigniti Technologies
7C73
Clearbridge Mobile
7K50
CLOUDALIZE
7G71
Cluep
7I51
CLX Networks
7G60
COELMO spa
7M20
Cognizant
7E41
Coiler Corporation
7F71
Colony Networks Inc.
7H41
Combain Mobile AB
7E41
CommAgility
7C88
Commsquare
7G71
Communication Components Antenna Inc.
7K50
Compuverde
7E41
Connio Inc.
7H41
Contela, Inc.
7G61
Contentful
7L51
Copper Horse Solutions Ltd
7C70
COSTER Co.,Ltd.
7J08
CrowdCare Corporation
7K50
Crunchfish
7E41
Cubic Telecom
7F70
Cummins Power Generation
7M16
CUPP Computing AS
7K43
Curate Mobile Ltd.
7I51
cVidya
5D81, 7F30
Dahl Sweden Mobile Technology AB (publ)
7F41
DASAN Network Solutions
7G61
DataWind
7H40
DBM MAROC
7J61
Deverto Systems Ltd.
7M43
Dial Technologies
7J61
Digital Virgo
7J61
DIGITALK
7C70
Disruptive-Digital-Studio
7G71
DM TELECOM
7J61
DNX Co., Ltd.
7G61
Doro AB
7A81
DPA technology Spain
7M04
DragonWave Inc.
7E12
Dream Payments
7J21
Druid Software
7F70
E-LINK TECHNOLOGY CO.,LTD
7M36
EANTC
7L51
Edgetier
7F70
Edgewater Wireless
7K50
Egis Technology Inc.
7K20
COMPANY NAME
STAND
ELAN Microelectronics Corp.
7G68
Electro Rent Europe
7G71
Electronics and Telecommunications Research Institute(ETRI)
7N63
Embassy of Canada to Spain
7H40, 7H41, 7O12MR, 7O15MR, 7O27MR
Emixis
7G71
EMnify
7L51, 7O7MR
ENABIL Solutions Ltd.
7H41
Encore Repair Services LLC
7C67
Enea Software AB
7J30
Energic Plus
7K25
EnSilica
7C70
Enterprise Ireland
7F70
Epson Europe BV
CS100, 7P14MR, 7P16MR
Equiendo Ltd
7F70
ERCOM
7J40
ESCAUX
7G71
Escher Group
7F70
eServGlobal
7I61
Europlasma NV
7M55
EVE Energy Co., Ltd.
7K27
Eventbase
7H41
Expeto Wireless Inc.
7H41
Export Development Canada
7H40
Fab-straps (Gmlens bvba)
7G71
Fastback Networks
7O19MR
FIME
7J10
Flanders Investment & Trade
7G71
FLANDERS INVESTMENT & TRADE
7G71
FlexGroups
7H40
FlexiTon Ltd.
7M43
Fliplet
7B87
Flybits, Inc.
7K50
Fonesalesman
7K06
Franklin Wireless
7K63
Fraunhofer HHI
7G31
Fraunhofer IIS
7G31
FUEL Mobile
7H41
FULL Enterprise Corp.
7N81
FusionPipe Software Solutions Inc.
7H41
FUTURE PRODUCT DESIGN a.s.
7D68
GADMEI ELECTRONICS TECHNOLOGY
7J32
Galtronics, A Baylin Technologies Company
7K50
Garmin
CS90, 7O25MR
GeoPal
7F70
GETNORD RUGGED PHONES
7K81
Giesecke & Devrient
7A41, 7P18MR
Gionee Communication Equipment Co., Ltd. Shenzhen
7C50, 7C61
Giza Systems
7F31
glispa
7L51
Global Device Network
7G37
Global Wireless Solutions, Inc.
7H12
Golla Oy
7C41
GREAT Britain Pavilion
7C70, 7O33MR, 7P38MR, 7P40MR
Green Power Electronics Co., Ltd.
7G61
Greenwave Systems
7K78, 7O23MR
Guangdong OPPO Mobile Telecomm. Corp., Ltd.
7A80
Guangzhou Sunruo Film Co.,Ltd
7M08
GuardSquare
7G71
Hama GmbH & Co KG
7C41
HANCOM Inc.
7G61
Hancom Secure Inc.
7G61
HancomGMD Inc.
7G61
HANK ELECTRONICS CO., LTD
7K51
HAUD
7K65
HEAD acoustics
7K74
Heliocentris Industry GmbH
7K31
Herbert Richter GmbH & Co. KG
7K72
HeyStaks
7F70
HIPA (Hungarian Investment Promotion Agency)
7M43
HK TIANRUIXIANG COMMINICATION EQUIPMENT LIMITED
7H21
HOI MEA
7F31
Hootsuite
7H41
HTC Corporation
7A40, 7A60
Hungarian National Trading House
7M43
i-Retail
7J18
iBwave Solutions Inc
7C71
ICT Association of Manitoba (ICTAM)
7H41
ICT West
7H41
IEEE
7L71
IEI Integration Corp.
7J15
imec
7G71, 7O17MR
Imint / Vidhance
7F41
ImmerVision
7O11MR
iMobMedia
7F70
Incognito
7H41
Infobright
7I51
INFOMARK
7G61
INFOPOLE Cluster TIC
7G71
Information Technology Industry Development Agency (ITIDA)
7F31
Infotecs GmbH
7L51
InfoVista
7G40
Infradata
7G71, 7O6MR
INGECYS TELECOM
7J61
Ingenico Group
7J43
Ingenious Technologies AG
7L51
Inhance Technology
7F70
InnJoo Technology L.L.C
7C05
interactive digital media GmbH
7G70
Intercede
7B81
InterDigital
7A71
Intex Technologies (India) Ltd.
7B44, CC1 1.2 Mon
Intracom Telecom
7B54
ip.access Ltd
7C60
iPay International Limited
7E31
iProov
7C14
Itos Technology, S.L.
7J16
IxDS GmbH
7L51
Jamo Solutions NV
7G71
JonDeTech AB
7F41
Joy Electronics Appliances (Zhuhai) Co., Ltd
7I94
JSC Ingenium
7M13
k-free Technology Limited.
7M25
EXHIBITOR LISTING
COMPANY NAME
STAND
KABELWERK EUPEN AG
7G71
KDLAB Inc.
7G61
Kernel-i Co., Ltd.
7G61
Kingcomm Technology Co., Limited
7G05
Kisan Telecom Co., Ltd.
7G76
Koonsys Ltd.
7M43
KOTRA(Korea Trade-Investment Promotion Agency)
7G61, 7O24MR
LabSat by Racelogic
7H18
Laird
7B85
Lanner Electronics Inc.
7E06
Lime Microsystems
7O36MR, 7O37MR
Limes Audio
7E41
Linquet
7H41
LogiSense Corporation
7K50
Loyaltek SA
7G71
Lumata
7O32MR
Made in Mind - Mu
7C70
mADme
7F70
MAG Consulting
7F31
Maroc Export
7J61
MATRIXX Software
7F60
Maysun Info Technology Co., Ltd.
7F67
MDS Technology Co., Ltd.
7G61
MEMS Drive Inc.
7N94MR
Meontrust Inc.
7J12
Meunity Nilecode
7F31
Micran, Research and Production company
7N95
Micropross
7J06
Miiya
7G71
MIMOtech and CSG Science & Technology (Hefei)
7H08
MiniCRM Zrt.
7M43
MIO Global
7H41
Mitel
7A21
Mobeewave
7H40
Mobile Arts
7F41
MobiWeb
7D70
Mobylla
7G71
Mogencelab Co., Ltd.
7N69
Mojio
7H41
Mondial Telecom SA
7G71
Moni Technologies
7C70
MRF Geosystems Corporation
7H41
mufin GmbH
7L51
MultiPass UK Ltd.
7C70
Multiwave Sensors Inc
7K50
MYANDROID
7J61
myFC
7F41
Nakina Systems
7J11
National IT Industry Promotion Agency (NIPA)
7E21
Navayo Research Kft.
7M43
Nearex
7K01
Neofonie Mobile GmbH
7L51
Neonode Inc
7F41
Nestlean
7H41
Netaxis Solutions
7G71
Neth3D/ Intucomm
7I92
NetNumber
7F80
Netonomics AB
7E41
Netsweeper Inc
7K50
New Explorer Telecom CO.,LTD.
7M21
NewNet Mobile Communications
7O22MR
NII SOKB Ltd.
7J71
Nixxis
7G71
Noom, Inc.
7M02
Novatti
7J25
Novello srl
7N71
NoviFlow inc.
7H40
nquiringminds
7C70
NRT TECHNOLOGY
7I51
NTG Clarity Networks Inc.
7I51
NuRAN Wireless
7H40
NXP Semiconductors
7C21, 7E30
OCTASIC
7N59, 7O26MR
OnePhone Holding AB
7F41
Ontario, Canada
7I51, 7K50
OP-TIM
7G71
OPENGEAR
7C84
OpenSignal
7B15, 7P42MR
Openwave Mobility
7C70, 6N11MR
Option Wireless Technology
7G71
OTOT GROUP - SHENZHEN AOLIZHENGGE ELECTRONIC. CO.LTD
7M53
Peli Products S.L.U.
7J20
Peraso Technologies, Inc
7K50, 7P28MR
phd consulting
7G71
plista GmbH
7L51
PolyNet Ltd.
7M43
POWERSTORM
7M30
PressReader
7H41
Primal Technologies Inc.
7K50
ProLogium Technology Co., Ltd.
7M47
Purple Forge
7K50
PYCOGROUP
7G71
Quamotion
7G71
Quebec - Ministry of Economy, Innovation and Trade
7H40
Quram
7G61
RAMZO
7J61
Ranplan Wireless Network Design Ltd.
7C12
RealVNC
7C81
Redflow
7K17
ReFleX Wireless Inc.
7H41
Relish New Brand Expereince
7H41
Remerge
7L51
ResponseTek
7H41
reunit
7G71
RF Window Co., Ltd.
7G61, 7O14MR
RIFT.io
7N73
Riot Micro
7H41
Rogerthat
7G71
Sangshin Elecom Co., Ltd.
7G61
SBS SPA
7N45
Scottish Development International
7B31
SecureCom Mobile Inc.
7H41
COMPANY NAME
STAND
Seglan
7J05
Sendum Wireless Corp
7H41
Sentinel Alert
7H41
SEONTECH
7G61
SEQR Portugal
7E41
Sequans Communications
7I81
Shanghai Tricheer Technology Co.,Ltd
7H22
ShareWork
7E41
Shenzhen ACT Industrial Co.,Ltd
7M09
Shenzhen Ankede Communication Technology Co.,Limited
7K70
Shenzhen Bmorn Technology Co.,ltd
7K68
Shenzhen Boway Electronics Co., Ltd
7L61
Shenzhen Bravo Technology Co.,Ltd
7J63
Shenzhen Chuangwei Electronic Appliance TECH Co.,Ltd
7J38
Shenzhen COTRAN New Material Co., Ltd
7M01
Shenzhen Cylan Technology Co., Ltd.
7N67
Shenzhen DBK Electronics Co., Ltd.
7M45
Shenzhen Envicool Technoligy Co.,Ltd
7K15
ShenZhen Honestda Electronic Co.,Ltd
7N60
SHENZHEN HUIHUA EXPLOIT TECHNOLOGY CO.LTD
7M19
ShenZhen IDWELL Technology Co.,Ltd
7H03
Shenzhen Kechaoda Technology Co.,Ltd
7H05
Shenzhen Konka Telecommunications Technology Co.,Ltd.
7I71
SHENZHEN LENO INDUSTRY.,LTD
7E08
Shenzhen Noitavonne Electronics and
Technology Co..LTD
7K64, 7O18MR
Shenzhen Rainbow Time Technology Co., Ltd.
7I82
SHENZHEN TIANLONG CENTURY TECHNOLOGY
DEVELOPMENT CO LTD
7I90
Shenzhen Tozed Technologies Co., Ltd
7M11
SHENZHEN VIKIN COMMUNICATION TECHNOLOGY CO.,LTD
7K71
Shenzhen Weile Electronics Co.,Ltd
7H20
Shenzhen Wewins Wireless Co., Ltd
7K08
Shenzhen WIME Communitcation Co., Ltd
7H11
ShenZhen Xinghuabao Electronic Technology Co.Ltd
7H17
SHENZHEN YUNJI INTELLIGENT TECHNOLOGY CO., LTD.
7J73
Shenzhen Zhanweixun (ZOPO) Technology Co., Ltd.
7G50
Sicap
7K61
Silicon Mitus, Inc.
7G61
SiteSpy
7F70
Sliden'Joy
7G71
Small Cell Forum
7F61
Smart Villages Company
7F31
SmartStudy Co., Ltd.
7E21
SOLiD/Pantech
7G81
SoundOfMotion
7H41
SPLICE Software
7H41
SPS Inc
7E21
Starhome Mach
7F51
Statflo Inc.
7I51
STK
7F21
STMicroelectronics
7A61
Stream Technologies Ltd
7C18
Striim
7G80
Summit Tech
7N61
Sun Cupid Technology (HK) Ltd
7J65
Superdigital Technology Co.,Limited.
7L78
SuperTab
7G71
Suprema Inc.
7J17
Sweden Mobile Association
7E41
SwiftKey
7P44MR
Symsoft
7G60
T2M
7C13
Tag Systems
7J05
Taiwan External Trade Development Council (TAITRA)
1D49, 7L81
TalkPool
7E41
Teclo Networks AG
7G11
TEDEXIS - APHEX CAPITAL LLC
7J22
TEKSAN JENERATOR ELEKTRIK SANAYI VE TICARET A.S.
7K35
Tektelic Communications
7H41
TELEFIELD Inc.
7G61
Telepin Software
7I51
TeleSign
7O2MR, 7O4MR
TEOCO
7I83
TESSARES
7G71
TestObject GmbH
7L51
The Campfire Union
7H41
Thinkeco Power Inc
7H41
THINKPLUS CO., LTD
7M57
TierOne OSS Technologies Inc.
7K50
Timeline Global Telecom Solutions
7I84
Topdisk Technology Limited
7K21
TP-LINK
7B11
Trade and Investment British Columbia
7H41
TRAIS Co., Ltd.
7G61
Trust International B.V.
7M29
Trustly Group AB
7K03
TTAG Systems Corporation
7I51
Tutela Technologies
7H41
tyntec
7O31MR
Tyrone Fabrication
7M40
UKTI
7C40, 7O30MR
UL Transaction Security Division
7K40
Unidocs Inc.
7E21
uniqCast
7M51
Universally Apps Ltd
7C70
UXP Systems
7K50
ValueLabs
7M27
VARRAM System Co., Ltd
7E21
VASCO Data Security
7G71
Veritran
7H13
VISA SPA
7M06
VISICOM
7C65
Vistatec
7F70
VUiDEA, INC
7E21
WALTOP International Corp.
7C07
Wbird AB
7E41
Wedge Networks Inc.
7H41
WeDo Technologies
7G09
WEENKO
7J61
West One Technology
7B39
whatever mobile GmbH
7L51
WiMatek Systems
7H41
COMPANY NAME
WIP Factory
Wirecard
Wittra AB
World Telecom Labs
WORLDLINE
Wray Castle Limited
Wyless
Xceed
XINTEC
XINYI SMART CARD CO.,LTD
Xoanon Analytics AB
Yagram Health
YAP Company
Yeahmobi
Ying Tai Eelctronics Co.,Ltd
YouAppi
Youxel Technology
YuTong Intelligent Technology Co., Ltd
Zhejiang Ebang communication co., ltd
Zhuhai XH Smartcard Co., Ltd
Zinwave
ZIRA Ltd.
ZY4
STAND
7H41
7K30, 7O8MR
7F41
7G71
7N65, 7N89MR, 7O34MR
7B17
7O35MR
7F31
7F70
7M32
7F41
7G71
7G61
7K05
7L76
8.1H13, 7O5MR
7F31
7K41
7D76
7D61
7O21MR
7K04
7H41
HALL 8.0
Aban Telecom Solutions & Services
8.0F34
Accedian
8.0I27
Accelerite
8.0D53
Actility
8.0E40, 8.0A05MR
AdsNative
8.1K66, 8.0J56MR
AIXTRON
8.0L30
Altran
8.0F30
AMO GmbH
8.0L30
AP PHOTONICS
8.0K15
Apptimize
8.0I35
APPTURBO
8.1E30, 8.0A34MR
Atende S.A.
8.0J13
Avanzare Innovacion Tecnologica
8.0L30
Avay Hamrah Hooshmand Hezardastan
8.0F20
AXONIX
8.0I37
Bangladesh | Uganda
8.0F10
Basebone
8.0E68MR
BeMyApp
8.0F36
Brain Station-23
8.0F10
Brite:Bill
8.0I19
Brokerbabe.com
8.0I8
CalAmp
8.1B71, 8.0A38MR
Cambridge Graphene Centre
8.0L30
Cardtek
8.0F24
CartoDB
8.0I13
Catalan Institute of Nanoscience and Nanotechnology (ICN2)
8.0L30
Cellomat
8.0F08
ChatSim Srl
8.0D51
Check Point Software
8.0D29, 8.0A06MR
Cheetah Mobile Inc.
8.0E9
ClinicMaster INTERNATIONAL
8.0F10
CNBC
8.0D48, CS200
Compatel
8.0I12
Consiglio Nazionale delle Ricerche-ISOF
8.0L30
Cosmobile Srl.
8.0L20
DataSoft Systems Bangladesh Limited
8.0F10
Domotz
8.0E30
Dongxin Telecom Co.,Ltd
8.0I15
EIT Digital
8.0D42
Expway
8.0J40, 8.0B31MR
FlexEnable Ltd
8.0L30
Fondazione Istituto Italiano di Tecnologia - Graphene Labs
8.0L30
Genesys Telecommunications
8.0E29
GNext sas
8.0L30
Graphene Flagship
8.0L30
GRAPHENEA
8.0L30
Group 2000 Nederland B.V.
8.0I10
GSMA Intelligence
8.0J50MR, 8.0J52MR
GUANGDONG SHENGLU TELECOMMUNICATION TECH.CO.,LTD
8.0J14
Hamamatsu Photonics Europe GmbH
8.0C19
Haydale Limted
8.0J37
HCL
8.0E20, 2H30
Heptagon USA, Inc
8.0E22, 8.0E64MR
3I30, 1J50, 2EMR.A11, 8.0E80
ICFO - The Institute of Photonic Sciences
8.0L30
IKI Mobile
8.0J17
Industrial Internet Consortium
8.0D21
IneoQuest
8.0B10MR
Insightus
8.0G4
IOFIT
8.0K5
IPONWEB & BidSwitch
8.0B30MR
Iskratel
8.0C45
Jampp
8.0A33MR
John Alan GmbH
8.0J10
Kaa IoT Platform
8.0D30
KAONMEDIA
8.0H10
Kaonsoft Inc
8.0H10
KeyASIC Inc.
8.0F22
Laboremus Uganda
8.0F10
Libelium
8.0C11
Libre Srl
8.0L30
LLVISION TECHNOLOGY
8.0G21
Massiveimpact
8.0J58MR
mGage
8.0E60MR
Microblink Ltd
8.0G14
Mixpanel
8.0G17, 8.0A40MR
Moogsoft
8.0E21
Multimedia Development Corporation Sdn Bhd
8.0G2
myDevices - a division of Avanquest
8.1D41, 8.0A04MR
Nascenia Limited
8.0F10
NetMediaEurope
8.0K21
Nokia R&D UK
8.0L30
Noxtak Group
8.0H9
Numerex
8.0B32MR
nVision
8.0L30
O2Micro (Chengdu)Co.,Ltd
8.0L14
COMPANY NAME
STAND
Open Interconnect Consortium
8.0C35, 8.0E62MR
OpenX
8.1F70, 8.0A37MR
ORBCOMM
8.0G11
Pantheon pro GmbH
8.0I23
PanzerGlass
8.0G19
Pomeranian Science and Technology Park Gdynia
8.0C49
Qube-OS srl
8.0K7
Robert Bosch Car Multimedia GmbH
8.0D33
Safe Host
8.0G20
Safe4 Security Group AS
8.0D10
Shanghai Notion Information Technology CO.,LTD
8.0J34
Shenzhen Feipu Communication Technology Co.,Ltd.
8.0I6
SIGFOX
8.0C10, 8.0A35MR
Simulity Labs Ltd
8.0D25
Sizmek
8.0J23, 8.0A29MR
SpectrumMAX
8.0I7
SpotX
8.0F15
STICKGO
8.0H20
Structured Data Systems Limited
8.0F10
Swag Technologies Sdn Bhd
8.0J20
SWH SETS
8.0J30
Swrve
8.1H15, 8.0A30MR
Sytel Reply
8.0L6
T-PAY Mobile
8.0E52
Talent Swarm - Atheer
8.0F40
Talking Data
8.0E53
Taptica
8.1E70, 8.0A31MR
Telecom Review
8.0K23
TeleCommunication Systems, Inc.
8.0C25, 4EMR.4
TeleSemana.com
8.0K31
The Graphene Council
8.0J33
The LoRa Alliance
8.0E10, 8.0A10MR, 8.0A12MR
The National Graphene Insitute
8.0L30
ThingWorx
8.0C13
ThroughTek Co., Ltd.
8.0E39
Tile Inc.
8.0D24
Torry Harris Business Solutions (THBS)
8.0E19
TUNE
8.1F50, 8.0E66MR
Twilio
8.1H51, 8.0A42MR
UBICQUIA LLC
8.0D20
UCOPIA
8.0I9
Valid8.com
8.0I11
VEFXi Corporation
8.0K41
VIP Response B.V.
8.0H14
Vkansee Technology
8.0J24
Winjit Technologies
8.0D40
WiseMo
8.0D50
Z-Wave Alliance
8.0H16
Zagg Inc
8.0A32MR
Zapgocharger Ltd
8.0L30
HALL 8.1
1001 Taxis
3db Access
42matters AG
A4G
Accengage
ACL Mobile
Acrobits S.r.o
Actionpay
Adcash
adjust
Adobe
Adsmurai
AdsNative
ADSPLAY INTERNATIONAL
AdTrax
Advance Mobile Advertising
ADVANTAGE AUSTRIA
Adxmi
Adxperience
Adzmedia
AGUILA Technologies
AirConsole by N-Dream AG
Airpush, inc.
AMD Telecom
AOL
APImetrics
App Annie
Appaloosa.io
Appcoach
AppDynamics
AppGrade
Applause
Applidium
AppLift GmbH
Appnext
AppNexus
Apps Panel
Appsee
AppsFlyer
Apptamin
Apptentive
AppThis
APPTURBO
Apteligent
Aptoide, SA
Aquafadas
ARM
Atlantis IT
Austria Card
Avast Software
AVG Technologies
Award Solutions
Baidu Inc.
BAMBOO GROUP
baramundi software AG
Barcelona SEO
Batch.com
Bayern International - Bavarian Bureau
for International Business Relations
Beekeeper
8.1D41
8.1G58
8.1G58
8.1K77
8.1D41
8.1K31
8.1K54
8.1D72
8.1K14
8.1D10
CC8.2
8.1K48
8.1K66, 8.0J56MR
8.1K31
8.1K31
8.1E22
8.1B61
8.1B13
8.1E49
8.1K50
8.1E49
8.1G58
8.1D60
8.1E67
8.1B41
8.1B58
8.1D53
8.1D41
8.1K79
8.1I61
8.1K16
8.1E60
8.1D41
8.1I50
8.1E10
8.1F65
8.1E49
8.1G63
8.1H22
8.1E49
8.1B58
8.1D61
8.1E30, 8.0A34MR
8.1D15
8.1G59
8.1E49
6C10, CC8 8.19 Tues
8.1K48
8.1B61
8.1H65
8.1E41
CC8 8.17 Tues, CC8 8.17 Wed
8.1K73
8.1G49, 8.1J35
8.1I59
8.1J11
8.1B21
8.1I59
8.1G58
PAGE 47
EXHIBITOR LISTING
COMPANY NAME
STAND
Beintoo
8.1H19
BERGER-LEVRAULT
8.1D41
Bidul and Co
8.1D41
BILLY PERFOMANCE NETWORK SLU
8.1J14
BNSTAR
8.1K48
Brasil IT+
8.1E33
BroadNet
8.1D70
Broadpeak
8.1I18
Bucksense, Inc.
8.1K40
Buddy Platform Ltd.
8.1B58
BUSINESS FRANCE / FRENCH TECH PAVILION 5B41, 5B61, 8.1D41, 8.1E49
BuzzCity
8.1D66
bwtech
8.1E33
CAKE
8.1H11
CalAmp
8.1B71, 8.0A38MR
CatalogPlayer
8.1K48
Catalunya Apps
8.1K48
Catchy
8.1B58
Cellfish
8.1D41
Celltick Technologies Ltd.
8.1C20
Cequens
8.1K22
Certification Centre
8.1J35
ClicksMob
8.1J34
CloseConnexions
8.1K31
CloudSense
8.1B73
CM Telecom
8.1D50
ComfyLight
8.1G58
Coyote
8.1E49
CreaLog GmbH
8.1I59
CREOVA
8.1D41
Criteo
8.1F31
Crowd Mobile
8.1G69
CRYPTO S.A.
8.1I49
Cyberclick
8.1K48
Cytech Mobile
8.1I49
DaoPay GmbH
8.1B61
DATACOM
8.1E33
Daxium
8.1D41
DeviceAtlas
8.1D11
DIALOGA GROUP LLC
8.1D49
Digital Horizons Limited
8.1H50
Digital Turbine - Right App, Right Person, Right Time
8.1K11
DIMOCO
8.1A67
Displaylink
8.1H20
dmg - DSNR Media Group
CC8.8
DOCOMO Digital
8.1B51
Dogfish Software
8.1B58
DPL
8.1K70
DS Effects
8.1H60
e-Residency / Enterprise Estonia
8.1J35
Ecofleet Eesti Ltd
8.1J35
EDELMAN
CC8 8.22 Tues (AM)
EiTV
8.1E33
Elatec CSS GmbH
8.1I59
eMotion Digital
8.1E33
emporia Telecom GmbH & Co KG
8.1B61
Enterprise Estonia
8.1J35
ENTERPRISE GREECE
8.1I49
Entersoft
8.1I49
European Computer Telecoms AG
8.1I59
Evamp & Saanga
8.1K70
FAMOCO
8.1E49
Fanpictor
8.1G58
Ferpection
8.1D41
Fiksu
8.1C31
Firefox
2EMR.E51, CC8.16
FLIR Systems
8.1C21
Fortumo
8.1J35
FrenchSouth.digital
8.1D41
FS
CC8.10, CC8.11, CC8.9
FTAPI Software GmbH
8.1I59
Fyber GmbH
8.1I11
GaneshaSpeaks.com
8.1B15
GENERAL MOBİLE
CC8 8.22 Mon (PM)
General UI
8.1B58
GeoEdge
8.1J31
Global Delight
8.1H70
Glympse
8.1B58
Going Up S.A.
8.1I49
Golden Frog, GmbH
8.1G58
GoodBarber
8.1D41
Google
8.1F39
GoSwift
8.1J35
Government of Catalonia
8.1K48, CS50
GTX GmbH
8.1J67
Guppy Games | Media
8.1B58
Gupshup
8.1H44
GWiFi Limited
8.1J9
HAMAC
8.1I49
Headway Digital
8.1K20
HealthApp
8.1K48
Hewlett Packard Enterprise OpenNFV
Partner Showcase
5F31, CC8 8.19 Wed (AM)
Hewlett Packard Enterprise Software
8.1D14
Highside
8.1D65
HOB GmbH & Co. KG
8.1K68
Homido VR
8.1D41
hoolio
8.1G58
Hub of Innovation & Entrepreneurship Technopolis City of AthensINNOVATHENS powered by Samsung
8.1I49
Hyetis Technologies SA
8.1G58
ICAR
8.1K52
Icaro Tech
8.1E33
Idscan Biometrics LTD
8.1J13
IMA
5D60, 8.1B12, 2D60, 2E46, 2E60
Immersion
8.1G41
iMobileMagic / PhoneNear
8.1H58
INDIA PAVILION - BY IAMAI
8.1K31
indoo.rs GmbH
8.1B61
Indus Net Technologies
8.1H21
Infobip
8.1F49
Infonova
8.1B61, 5L11MR
Inneractive
8.1K42
PAGE 48
COMPANY NAME
STAND
Inqbarna (Coverbox)
8.1K48
Insert
8.1I16
Intertrust
8.1J17
Intis Telecom
8.1H64
ironsource
2E46, 8.1A73, 8.1I48
ItsOn, Inc.
CC8.21
IXIA Corp.
8.1E33
KANG
8.1D41
Kantar
8.1D51
kapptivate
8.1D41
Kaspersky Lab
5D11, CC8 8.18 Mon
Keima Ltd
8.1H49
Kimia
8.1J30
Kirusa
8.1J15
Kochava
8.1G34MR
Konduko SA
8.1G58
KUZZLE
8.1D41
Kwanko
8.1K64
Leadbolt
8.1C11
Ledger
8.1E49
Lextech Global Services
8.1I21
Liftoff
8.1D68
Lleida.net
8.1I41
LOOPY MESSENGER
8.1D20
LOVOO GmbH
8.1J3
Lyra Network
8.1E49
M-STAT
8.1I49
M800 Limited
8.1K85
MACOM
CC8.15
MADGIC
8.1D41
Malwarebytes
8.1J35
Manage
8.1J10
Marfeel
8.1J20
Mars Media Group
8.1G71
Marvell
CC8 8.23 Mon -Thurs, CC8.12
Matomy Media Group
8.1K41
Mblox
8.1C41
MC1
8.1E33
MediaMath
8.1G20
MediaShakers
8.1K24
Mellon Group of Companies
8.1I49
MessageBird
8.1E58
Microgaming
8.1G35
Microtronics Engineering GmbH
8.1B61
minimob
8.1I40
Mitto AG
8.1H68
Mobapi
8.1D41
MobCo Media
8.1G70
MOBI LAB
8.1J35
MOBIBASE
8.1D41
Mobiera
8.1J5
mobile-pocket
8.1B61
Mobusi
8.1E37
Mobyt S.p.A.
8.1D71
MOCA
8.1B75
Mooncascade
8.1J35
MOTIVIAN SA
8.1I49
Mozilla
2EMR.E51, CC8.16
MPASS Ltd
8.1I49
MUBIQUO
8.1D20
myDevices - a division of Avanquest
8.1D41, 8.0A04MR
MyOmega System Technologies GmbH
8.1I59
Nabd
8.1K75
Navita
8.1E33
NBA Properties, Inc.
8.1K65
NCSR Demokritos
8.1I49
NeoSOFT Technologies
8.1I20
Netgem
8.1D41
NetMotion Wireless
8.1B58
New Frontier Innovation
8.1B61
New Voice International AG
8.1G58
NexStreaming
8.1D59
NEXUS GEOGRAPHICS
8.1K48
NovelTech - MitosTravelGuides.com
8.1I49
NTH Mobile
8.1K51
NTS RETAIL
8.1B61, 5L29MR
Nutiteq
8.1J35
OLAmobile
8.1D31
ONEm Communications
1C29, CC8 8.18 Tues
OneVisage
8.1G58
OnYourMap SA
8.1J71
Opencell Software
8.1E49
Opentrends
8.1J63
OpenX
8.1F70, 8.0A37MR
Opera
8.1A63
Ora Interactive
8.1I21
Oral-B
8.1I68
ORBIWISE SA
8.1G58
OSRAM Opto Semiconductors GmbH
8.1I59, 2EMR.B7
Oxigen Services India Pvt. Ltd.
8.1K31
Pakistan Software Export Board (PSEB)
8.1K70
PARKNAV
8.1I21
pasiona
8.1K48
pCloud
8.1H48
Perk
8.1F71
Pocket Media
8.1G61
PortaOne
8.1K54
Positium
8.1J35
PRADEO
8.1E49
PRIME SYSTEMS
8.1E33
Priori IT Corporation
8.1E33
Privately Sàrl
8.1G58
Promotional Handling Ltd
8.1H49
Protonyx Data Services S.A.
8.1I49
PubMatic Ltd
8.1E61
PubNative
8.1J65
Qikspace
8.1B58
Quantcast
8.1B11
Quickplay
8.1G47
RadiumOne
8.1A11
RationalHeads Technologies Private Limited
8.1K31
RecargaPay
8.1B77
COMPANY NAME
STAND
REGATE SA
8.1I49
RouteSms Solutions Limited
8.1E51
Rubicon Project
8.1B20
ScientiaMobile
8.1C13
Secure Tech Consultancy (Pvt) Ltd
8.1K70
Shenzhen D-Light Technology Corp.,Ltd.
8.1H61
Shootr
8.1J33
Sikur
1G19, 8.1E33
SimilarWeb
8.1F42
SINGULARLOGIC
8.1I49
Sirqul, Inc.
8.1B58
Sixtemia Mobile Studio
8.1K48
Sky
8.1G33
Smaato
8.1B53
Smadex
8.1K48
Smart AdServer
8.1F78
SOFTWeb Adaptive I.T. Solutions®
8.1I49
SONORYS GERMANY GMBH
8.1I59
Spreadtrum Communications, Inc.
CC8.14
Spyke Media
8.1J67
STARTAPP
8.1G23
STATE OF ILLINOIS
5I31, 8.1I21
Stefanini Consultoria e Assessoria em Informática S/A
8.1E33
StickyADS.tv
8.1E49
STORIT
8.1D41
Stripe
CC8.3
SUMMVIEW
8.1D41
Surikate
8.1D21
Switzerland Global Enterprise
8.1G58
Swrve
8.1H15, 8.0A30MR
Syntonic
8.1B58
Tapjoy Ltd
8.1E68
Tappx
8.1K48
TAPTAP Networks
8.1A21
Taptica
8.1E70, 8.0A31MR
Teads
8.1B74
Tech21
CC8.20
TEKONSULT
8.1I59
TELENAVIS
8.1I49
Telintel
8.1C10
TellMePlus
8.1D41
Testbirds
8.1I10
The ASO Project
8.1J7
Tiendeo Web Marketing, S.L
8.1K48
TIM
CC8.1
TNG Technology Consulting
8.1I59
Tokenlab
8.1E33
TouchPal
8.1E20
TRUSTe
8.1I63
TUNE
8.1F50, 8.0E66MR
Tupl
8.1B58
Twilio
8.1H51, 8.0A42MR
Twinlife
8.1D41
ubiqua
8.1K48
UnSheeping
8.1K62
Upcom
8.1I49
UR
8.1E49
Urban Airship
8.1C14
USERDIVE - Uncover Truth Inc.
8.1K48
VectorDynamix
8.1K70
VerbaVoice
8.1I59
Verscom Technologies & Services (Pvt) Ltd
8.1K70
Vibes Media
8.1I21
VIDAVO
8.1I49
VimpelCom Ltd
CC8.24A, CC8.24B
Vital Energy GmbH
8.1B61
Viva Wallet
8.1I49
VoiceWeb International
8.1I49
VoluumDSP
8.1F33
Vserv Digital Services Pvt Ltd
8.1G11
Washington State Department of Commerce
8.1B58
Wassa
8.1D41
WebToGo GmbH
8.1I59
Welsh Government
8.1H49
WildTangent, Inc.
8.1I13
xAd
8.1I51, CC8 8.22 Tuesday (PM)
Xee
8.1E49
Xura
8.1A41
YouAppi
8.1H13, 7O5MR
Yuboto Ltd
8.1I49
ZAYO
8.1D41
CONGRESS SQUARE
6TL Engineering
Accent Systems
ACUNTIA
AiQ Smart Clothing Inc.
Appszoom / Mobonaut
Arsys
AYSCOM
AZETTI NETWORKS
Barcelona Tv
BIID
Bismart
BlitWorks
Bloomberg
Bullitt Group / Cat Phones
Captio
CELLNEX TELECOM
CL3VER
CNBC
CNET
CodiTramuntana, S.L.
Computer Vision Center
Conecta Wireless
CRAZY4MEDIA
CTTC
Culcharge
Dinero por tu Móvil S.L.
Direccio General de Telecomunicacions
DISASHOP SL
CS50
CS50
CS60
CS125
CS60
CS60
CS60
CS60
CS212
CS50
CS50
CS50
CS210
CS80
CS60
CS82
CS50
8.0D48, CS200
CS206
CS50
CS50
CS50
CS60
CS50
CS118
CS60
CS50
CS60
COMPANY NAME
STAND
eCooltra Motosharing
CS50
Enertika
CS50
Enterprise Europe Network Catalonia
CS50
Epsilon Technologies
CS50
Epson Europe BV
CS100, 7P14MR, 7P16MR
EURECAT
CS50
European Commission
CS74
Eurostar Mediagroup
CS60
FACEPHI BIOMETRIA
CS60
Facomsa
CS50
ForceManager
CS60
FREETEL
CS150
Future Space
CS60
Garmin
CS90, 7O25MR
gestpointgsm
CS60
GOODRAM / Wilk Elektronik S.A.
CS135
Government of Catalonia
8.1K48, CS50
GP TECHNOLOGIES LIMITED
CS122
GRUPO CYS
CS60
GUESS WATCHES
CS124
HEMAV
CS50
Hooptap
CS60
i2CAT
CS50
IDI EIKON
CS60
Igalia
CS60
inAtlas
CS50
Inovum IT Solutions SL
CS50
INTERNALIA GROUP - Smart Business Apps
CS60
IntesisHome
CS50
IvyHealth S.L.
CS180
J21 Partners - Consulting & Ventures
CS60
KEC
CS50
KITMAKER ENTERTAINMENT. S.A.
CS60
Landatel Comunicaciones, S.L.
CS60
LE MOUSTACHE CLUB, S.L.
CS60
Ledmotive Technologies S.L
CS50
Lexibook
CS76
Lhings
CS50
MASVOZ
CS60
Maxcom S.A.
CS135
Medtep
CS50
MERak
CS50
MGA
CS50
MINIBATT WIRELESS
CS50
Mobbeel
CS60
Mobile World Capital Barcelona
CS70
Monitorlinq Limited
CS96, 5L37MR
Monster Europe Ltd
CS120
Mooveteam by SFY
CS60
MOVILOK
CS60
MWC Tours
CS204
MyKronoz
CS130
MyScreen PROTECTOR
CS135
Neapolis
CS50
Nestwork
CS60
NEXIONA
CS50
Nice People At Work
CS50
Nite Ize Inc
CS121
Omate
CS172
OTC Engineering
CS50
P2i
CS165, 6N17MR
PICK DATA, S.L.
CS50
PNY
CS72
Qeexo, Co.
CS86
QQ.com
CS208
Quobis
CS60
Qustodio
CS50
Reticare
CS60
RTVE
CS202
Safelayer Secure Communications
CS60
Sanatmetal Ltd
CS170
Saygus
CS65
SD Association
CS168
SDP Telecom a Molex Company
CS77
Sensing & Control Systems S.L.
CS60
Shotl
CS50
Shoulderpod
CS50
Signaturit Solutions, S.L.
CS50
Sistelbanda
CS60
SlashMobility
CS50
Software Quality Systems, S.A.
CS60
SOMFY ESPAÑA
CS96
SPA CONDOR ELECTRONICS
CS156
SPANISH PAVILION
CS60
Sparsity Technologies
CS50
SpiderCloud Wireless
CS85
STARLAB
CS50
Summa Networks
CS60
Taisys Technologies Co., Ltd
CS73
Tecnocom
CS60
TELECOMING
CS60
TELNET Redes Inteligentes, S. A.
CS60
Telrad Networks
CS160
ThinkSmart, S.A.
CS60
Tinkerlink
CS50
Toro Development SL (TORO)
CS50
TRANSCOM INSTRUMENTS
CS69
TransferTo
CS87
Tu Pediatra Online
CS50
Unify Software and Solutions GmbH & Co. KG
CS145
Validated ID
CS50
Vuzix Corporation
CS119
Watchdata
CS140
WATTIOCORP, S.L.
CS60
Wavecontrol
CS50
HALLS 1 & 2
1D50
1E51
1E50
1F49
1D48-
1E49
1E48
1F47
1D46
1E45
1D44
1E43
1D49
1F50
| FLOORPLANS
1G49
1A48
1D47
1B42
1F46
1E46
1B40
1C41
1D41
1G45
1G50
ACCESS TO
OTHER HALLS
1A40
1C39
1C40
1E40
1H42
1F40
1A38
1J50
1G29
1C29
1A30
1H31
1H27
1H21
1H25
1H26
1E30
1C30
1G30
1G25
1H20
1E24
1G19
1E19
1C20
1C19
1A20
1E26
1E20
1G20
1H18
1H19
1E22
1H16
1A17
1A15
1A08
1C17
1A21
1A19
1A12
1C13
1C12
1C14
1E10-
1E09
1C16
1C15
1E12
1G11
1G09-
1G10
1E05
1G08
1H09
1G6
1H07
1E04
1A07
1A11
1C04
1E03
1G4
1C02
1A02
1A06
Access Area
1C08
1E1
1G5
1G2
1G3
Access Area
SS
ACCE
E
SS
ACCE
H
SOUT
ANC
R
T
N
E
Upper Level
2EMR
.G11
2EMR
.G4
2EMR
.G5
2EMR
.G3
2EMR
.H3
EMRT1
EMRT2
2EMR
.F7
2EMR
.E11
2EMR
.L11
2EMR
.L12
2EMR
.M11
2EMR
.M12
2EMR
.L9
2EMR
.L10
2EMR
.M9
2EMR
.M10
2EMR
.L7
2EMR
.L8
2EMR
.M7
2EMR
.M8
2EMR
.K6
2EMR
.L5
2EMR
.L6
2EMR
.K3
2EMR
.K4
2EMR
.L3
2EMR
.L4
2EMR
.K1
2EMR
.K2
2EMR
.L1
2EMR
.L2
2EMR
.M1
2EMR
.A11
2EMR
.A12
2EMR
.A9
2EMR
.A8
2EMR
.A5
2EMR
.A6
2EMR
.A3
2EMR
.A4
2EMR
.A1
2EMR
.A2
2EMR
.J11
2EMR
.J12
2EMR
.K11
2EMR
.J9
2EMR
.J10
2EMR
.K9
2EMR
.H8
2EMR
.J7
2EMR
.J8
2EMR
.K7
2EMR
.H6
2EMR
.J3
2EMR
.J6
2EMR
.K5
2EMR
.H2
2EMR
.J1
2EMR
.J4
2EMR
.J2
2EMR
.H12
2EMR
.G7
2EMR
.K10
2EMR
.K8
2EMR
.M6
2EMR
.M3
2EMR
.M4
Ground Level
2EMR
.F5
2EMR
.E12
2EMR
.F6
2EMR
.E8
2EMR
.F3
EMRT3
2EMR
.E3
2EMR
.E6
EMRT4
2EMR
.E2
2EMR
.D11
2EMR
.D12
2EMR
.C11
2EMR
.C12
2EMR
.B11
2EMR
.B12
2EMR
.D9
2EMR
.D10
2EMR
.C9
2EMR
.C10
2EMR
.B9
2EMR
.B10
2EMR
.C8
2EMR
.B7
2EMR
.B8
2EMR
.C5
2EMR
.C6
2EMR
.B5
2EMR
.B6
2EMR
.C3
2EMR
.C4
2EMR
.B3
2EMR
.C1
2EMR
.C2
2EMR
.B1
2EMR
.C7
2EMR
.D7
2EMR
.D5
2EMR
.D4
2EMR
.D3
2EMR
.D2
2EMR
.D1
2EMR
.B2
2D61
MR
Vending Machines
Vending Machines
Meeting Room
2D60
2E60
2F60
2J61
2G61
2EMR
.E51
2EMR
.D50
2EMR 2EMR
.D52 .E50
(See layout above)
2I60
2H60
2G60
2EMR
.D51
2K30
2J60
2J51
2F50
2E46
Executive Meeting Rooms
2M37
2M33
2G29
Meeting Rooms
Meeting Rooms
2F40
2G30
2G31
2A15
MR
2A34 2A36
MR
MR
2B52
MR
2B23
MR
2A38 2B25
MR MR
2C27
MR
2B54
MR
2B56
MR
2C25
MR
2C23
MR
2C28
MR
2C21
MR
2C26
MR
2E36
2D35
MR
2D37
MR
2C24
MR
2D33
MR
2C16
MR
2D21 2D19
MR MR
2D17 2D15 2D13
MR MR MR
2F36
2I31
2H26
2I25
2G26
D
2K21
MR
2N23
MR
2J29
2I30
2H31
2E37
2B60
MR
2A42 2A44 2B29&31 2B27 2B30
MR
MR
MR
MR
MR
2H30
2N21
MR
2N19
MR
2K20
2J30
2N17
MR
Cloakroom1
2E40
Meeting Rooms
2J32 2J34 2K19
MR MR MR
2E39
2D42
2N60
2J28
2N15
MR
2A13
MR
2A11
MR
2A9
MR
2A7
MR
2A5
MR
2A3
MR
2A28
MR
2A22
MR
2A18
MR
2A30
MR
2A24
MR
2A19
MR
2A32
MR
2B21
MR
2B19
MR
2A26
MR
2B17
MR
2B15
MR
2A20
MR
2A16
MR
2A08 2A10
MR
MR
2A12
MR
2B13
MR
2B5
MR
2B46
MR
2B48
MR
2B40 2B42 2B44
MR
MR
MR
2B26
MR 2B32
2B24 MR
MR
2B9
MR
2B18
MR
2B7
MR
2C19
MR
2C17
MR
2C15
MR
2C13
MR
2B28
MR
2B20 2B22
MR
MR
2C7
MR
2C11
MR
2C8
MR
2C9
MR
2C10
MR
2C5
MR
2C4
MR
Meeting Rooms
2A2
MR
2A4
MR
VENT
2A6
MR
2B1
MR
2B3
MR
2B2
MR
2B4
MR
2B6
MR
2C12
MR
2C6
MR
2D11
MR
2D10
MR
2D9
MR
2D7
MR
2D5
MR
2F20
2F21
2G20
2I20
2H20
2G21
2M10
2L20
2J20
2F18
2G10
Meeting Rooms
2B8
MR
2C3
MR
VENT
2C1
MR
2D06
2D04 MR
MR
2E04
2E08
MR 2E06 MR
MR
VENT
Vending Machines
2F12
2H2
2G13
VENT
VENT
2I2
VENT
2I4
2N2
2M2
2L1
VENT
VENT
Z1.5
VENT
Z1.3
VENT
Z1.2
up
Stand: 2C16MR
PAGE 49
FLOORPLANS | HALL 3 & CONGRESS SQUARE
Z3B.2
Z3B.1
3A9MR
3H32 3H34
MR
MR
LIFT
Meeting Rooms
Meeting Rooms
Vending Machines
3B30
3C10
3J30
3C30
3K30
B
3N33
MR
3A31
3D30
3A20
3F30
3E30
3H30
3I30
3L20
3M41
3M30
3N30
B
3J22
3B20
3N
31
3K20
3C20
3J20
3N
11
3A13
3A11
3A10
3B10
3D10
3E10
B
3I10
3K10
3M10
3N10
3H10
3G10
3A2
MR
3A3
MR
3A5
MR
3G2
MR
3A6
MR
3G4
MR
Meeting Rooms
3K2
MR
3G01
3K4
MR
Refreshments
VIP Waiting Area
Plasma
Meeting Rooms
Meeting Rooms
3A1
MR
Plasma
B
3N
21
3K6
Z3E.20
Z3A.20
MWLive 1
MWLive 2
CC7.10
CC7.8
CC7.9
CC7.7
Stand: 3J22
CC7.11
CC7.12
CC7.14
CC7.13
CC7.5
CC7.4
CC7.2
CC7.3
CC7.6
CC7.1C
CC7.15
CC7.1B
CS210
CS212
CC
7.1
6
CC7.1A
CS213
CS200
CS202
CS206 CS208
CS204
Broadcast village
CS130
CS124
CS180
CS125
CS172
CS123
CS168
CS170
CS122
CS121
Wearables Pavilion
CS160
CS120
CS119
CS118
CS117
CS165
CS156
CS150
CS100
CS140
CS145
CS90
CS135
Intel Paves the Way to 5G
CS96
CS80
Intel will announce new partnerships and technologies that will accelerate
the road to 5G and help make amazing experiences of the future possible. The
proliferation of smart and connected devices, data-rich personalized services,
and cloud applications are placing unprecedented demands on wireless
networks. Faster, smarter, more efficient 5G networks and technologies will be
critical to support our devices, data and the incredible experiences they will
enable. Working alongside key partners and applying its networking and
wireless communications expertise, Intel will lay the path to 5G, enabling faster
speeds, lower latencies, higher capacities and increased efficiencies – all
essential for disruptive use cases including smart cities, telemedicine,
autonomous driving and more.
CS82
CS76
CS77
CS72
CS74
CS87
CS86
CS70
CS85
CS73
Visit Intel in Hall 3, Stand #3D30 for 5G demos.
CS69
CS65
CS50
PAGE 50
CS60
ADVERTORIAL
Reinventing
Business Computing
By Michel Park,
Vice President and General Manager,
HP Mobility
MOBILITY IS CENTRAL TO TODAY’S WORKFORCE
Mobility is critical to how things get done in today’s world. Work has become more a thing
we do and less a place we go. Most of us use two to three mobile devices for work,
alternating between different devices throughout the day.1 Almost half of workers2 right
now grew up in a world immersed in mobile technology. And they harbor high expectations
of how these devices will work together, believing any app or functionality should work on
any device – one click, no wires, no waiting. Millennials are the catalyst behind these new
workplace trends, but we’ve all bought in.
BUT TECHNOLOGY HAS NOT KEPT UP WITH CHANGING DEMANDS
Then there’s the reality. We carry several devices running different operating systems, along with
a jumble of cables and connectors. Syncing data is a nightmare. Sixty-eight percent of corporate
end-users say this makes their life difficult.3 We’re interrupted by workarounds every time we
switch devices or settings. Sixty-three percent of end-users find it hard to continue something they
started on another device.4 And then there are the rules on content and data sharing imposed by
operating systems. Over half of us find these limitations disrupting to our productivity.5
As well as end users, we also know the challenges for IT professionals in today’s
environment. The current mobility solutions with the highest adoption have evolved from
consumer BYOD, and simply don’t address managing and securing employee applications
and data sufficiently. Plus, corporate desktop apps are hard to handle in the mobile world.
Thousands of bespoke apps are running in the typical enterprise, with most built at a time
when people worked mainly in an office with a keyboard and mouse, not a touchscreen.
It’s clear the traditional tech isn’t up to the task. At HP, we talk to thousands of CIOs, IT decision
makers and end users around the world every year, and this is at the heart of many of our
conversations: when will technology come together and work better for me and my business?
At HP we believe the answer is now.
THREE MAJOR TRENDS TO CHANGE THE MOBILITY LANDSCAPE
Firstly, broad user adoption. It’s no secret that we’re all spending more time on our mobile
devices but we’re also using our phones more and more like we’ve used our PCs. Forty-six
percent of end-users look at presentations or other documents on their phone; another 45%
wish they could. Sixty percent of end-users want to go to the next step and create new content
for work or school on their phone.6 And more than half of respondents to a recent Yahoo survey
admit to regularly starting a note or email on one device and then picking it up on another.7
Secondly, we finally have a single OS in Microsoft Windows 10 that spans the PC and
mobility space for the first time. Our research found 94% of IT decision-makers cite
Windows as the most commonly supported OS on their PCs, and 42% already support
Windows on smartphones.8 This large install base and familiarity with the Windows
platform from PCs, combined with fluid OS and app functionality across devices, makes
Windows 10 a game changer for business mobility.
And thirdly, in hardware, power in mobile chipsets has reached a point of inflection that
delivers true PC power with chipset innovation from companies like Qualcomm. Data shows
that in just the last 36 months, the processing power of mobile chipsets has increased 3x
as well as the connectivity speed.
AT HP, WE NOW SEE A CLEAR OPPORTUNITY FOR MOBILITY AND BUSINESS
COMPUTING TO COME TOGETHER IN A MEANINGFUL WAY.
Seamless computing. Next-generation computing. HP is reinventing business computing
with the introduction of the new HP Elite x3.
The Elite x3 is the one device that’s every device: the first built-for-business mobile device
to deliver seamless phablet, laptop and desktop business productivity 8. Users can
effortlessly dock the Elite x3 with its ecosystem of accessories to render desktop and laptop
productivity experiences while also retaining productivity on-the-go in a world-class
premium and commercial-grade phablet.
With this capability, users can effortlessly switch between using the Elite x3 as a
desktop, laptop or mobile device, no longer needing to worry about what device to use in
what environment.
IMPROVING COUNTLESS MOBILITY WORKFLOWS
Think of the possibilities businesses will now have with computing that is really mobile. An
office worker can use the best of Microsoft’s Office suite and effortlessly transition in his
workday between the desk, meeting room and client office.
A store makes all its staff walk directly over to the customer for payment, docking to a
single monitor when there’s something more complex to do. The manager could do the
same to a dock in the back office.
A Doctor can access Electronic Medical Records on the go and work more freely without
being tethered to a standard work station. Educational medical images can be easily displayed
on a larger display providing the ability to collaborate easily and securely via app virtualization.
A salesperson can spend more time thinking how to help the customer rather than what
device to use or the account status on different OS platforms. With Salesforce Universal app
on the go, the salesperson can be confident of a unified experience from a single device.
Each of these scenarios illustrates the benefits of continuous mobility experiences and
increased efficiency. More flow, more efficiency.
Every industry goes through change, disruption... Where points of friction and
inconvenience are just replaced by a better way of doing things. Remember how we thought
we’d reached peak music with the Discman? And just look at all the change that has taken
place in the music industry since. We’re at a similar place in computing. It’s time we put
down the bag full of devices and wires, and step into the new era of business computing.
Find out how HP Inc. can help your business by experiencing the new Elite x3 in the HP
booth in Hall 5, Booth 5D31.
HP Portfolio research, 2015 • 2Pew Research, 2015 • 3HP End-user pain points research, 2016
HP End-user pain points research, 2016 • 5HP End-user pain points research, 2016
6
HP Elite x3 end-user research, 2016; US, Germany, China • 7Yahoo/Flurry study, 2015
8
Based on HP’s internal analysis as of January 14, 2016 of mobile devices preinstalled with Windows 1`0
Mobile, designed to pass MIL-STD 810G and IP67 testing, the ability to run virtualized corporate apps on a big
screen using optional dock, and a biometric solution for security.
1
4
©2016 HP Development Company, L.P. The information contained herein is subject to change without notice.
Microsoft and Office are either registered trademarks or trademarks of Microsoft Corporation in the United
States and/or other countries. Qualcomm is a trademark of Qualcomm Incorporated, registered in the United
States and other countries, used with permission.
PAGE 51
FLOORPLANS | HALLS 4 & 5
4A1
PIPE 4.8m H
4EMR.8
4EMR.7
4EMR.6
Ministerial
Programme
&
Mobile World
Summit
ACCESS TO
OTHER HALLS
4EMR.5
4EMR.4
4EMR.3
i
GSMA Auditorium
4EMR.2
4EMR.1
PIPE 4.8m H
4A2
Exit down from CC4
5M38
MR
Exit down
from CC4
5L39
MR
5J80
5K83
5M32
MR
5L36
MR
5M26
MR
5L32
MR
5L29
MR
5L28
MR
5K63
5L27
MR
5L26
MR
5K57
5L23
MR
5L24
MR
5K51
Meeting Rooms
5L21
MR
5L19
MR
5J70
5I73
5J66
5I67
5I74
5I72
5J71
5G70
5H71
5I60
5H61
5B83
5B81
Lift
5A81
5D70
5F71
5C71
5E71
5G66
5G68
5A70
5B71
5F75
5D66
5C65
5D60
5C61
5A72
5A80
5J63
5J60
5J61
5G61
5F61
5L22
MR
5D61
5E61
5B61
5J50
5K49
5I51
5I50
5H51
5C51
5G51
5K46
5L18
MR
5J41
5I40
5I41
5G41
5H40
5H41
5E40
5G40
5D41
5D42
5C45
5E41
5C43
5L13
MR
5L11
MR
5M8
MR
5L9
MR
5L7
MR
5L5
MR
5C41
5B41
5K28
5J31
5D31
5G31
5H30
5I31
5K29
5I30
5E30
5H31
5C31
5E31
5F31
5B26
5A31
5K26
5I26
5L10
MR
5J20
5K21
5K20
5G27
5H28
5H27
5A40
5J22
5H20
5I15
5J21
5G20
5G23
5G21
5J16
5F21
5J18
5H16
5G17
5H18
5C22
5D11
5B21
5B20
5C21
5E21
5G16
5L8
MR
5K13
5M4
MR
5I20
5K12
5J11
5L4
MR
5H19
5E20
5K11
5G11
5I10
5K06
5A21
5I11
5J10
5K08
5L3
MR
5D40
5E42
5K31
5L14
MR
5B40
5A41
5I36
5L16
MR
5L15
MR
5A61
5K50
5J51
5L20
MR
5I61
5J65
5F41
5M10
MR
5M2
MR
5F73
5G71
5H70
5I70
5H26
5M6
MR
Low Barrier
5C80
5H73
5I69
5K41
5L17
MR
5M12
MR
5B82
5C81
5E81
5L31
MR
5M16
MR
5M14
MR
5F81
Low Barrier
5K67
5M20
MR
5M18
MR
5G81
5G77
5H72
5B84
5C82
5H76
5H74
5H80
5K71
5K70
5M24
MR
5H83
5I80
5I77
5D81
5L37
MR
5M30
MR
5M22
MR
5H81
5I81
5J76
5K81
Low Barrier
5M34
MR
5L38
MR
5I83
5J81
5K84
5M36
MR
5J09
5J08
5I05
5G10
5F11
5D09
5F10
5C10
5D10
5C11
5B05
5B10
5B08
5H11
Z3B.5
PAGE 52
| FLOORPLANS
HALLS 6 & 7
6D73
6O33
MR
6D71
6D69
6D61
6C60
6A60
6F62
6C56
6C58
6G63
6F60
6D60
6B60
6B62
6G60 6G62
6H63
6G56
6H57
6G57
6C61
6A50
6G58
6I69
6I67
6I62
6I61
6H56
6I63
6I53
6M57
6J61
6I58
6I56
6K60
6K61
6J60
6I60
6L61
6N27
MR
6M60
6L60
6F50
6G52
6G51
6H51
6H50
6G46
6H47
6H46
6I57
6O24
MR
6M56
6I51
6I50
6G47
6O31
MR
6N25
MR
6G50
6C50
6F46
6N30
MR
6M55
6J55
China Pavilion
6D50
6B50
6B52
6H60
6H61
6G61
6D55
6J51
6K50
6J50
6M53
6L50
6N21
MR
6I55
6N26
MR
6O20
MR
6G41
6K40
6J41
6G40
6C40
6B40
6A40
6D40
6C41
6H41
6I40
6N22
MR
6N17
MR
6M38
6I37
6O25
MR
6O23
MR
6J37
6H40
6G37
6L40
6K38
6F40
6N19
MR
6M40
6L41
6J40
6N18
MR
6O16
MR
6O21
MR
6J36
6L36
6K36
6H37
6C36
6M36
6O19
MR
6I36
Meeting Rooms
6O15
MR
6J30
6H30
6L28
6L30
6M30
6E30
6C30
6H31
6G31
6B30
6N13
MR
6K30
6I30
6A32
6J29
6N14
MR
6O13
MR
6N12
MR
6O11
MR
6K37
6J28
6G30
6H38
6I27
6L26
6M29
6N11
MR
6M26
6K35
Low Barrier
6J26
Low Barrier
6O9
MR
6I22
Low Barrier
6G20
6E21
6C20
6H21
6J21
6K21
6K20
6J18
6G21
6N7
MR
6M17
6J20
6I21
6H20
6E20
6J22
6I20
6L21
6M20
6L20
6K15
6N6
MR
6O7
MR
6N5
MR
6M15
Low Barrier
6A30
6L10
6B10
6I10
6E11
6C10
6H10
6G10
6G11
6I12
6J13
6J11
6K11
6J10
6K10
6L11
6K08
6L05
6M10
6M13
6N3
MR
6N4
MR
6O3
MR
6I11
6E10
6I06
6J07
6J06
6J08
6K05
6L6
6M08
6N1
MR
6M7
6N2
MR
6O1
MR
6O2
MR
Stand: 6E20
Stand: 7B85
7N94
MR
7N89
MR
7O37
MR
7O36
MR
7P42
MR
7O35
MR
7O34
MR
7P40
MR
7L76
7I83
7K72
7I92
7I90
7K81
7L81
7D80
7G80
7I94
7G81
7I81
7I82
7K74
7F81
7C84
7C88
7B87 7B85
Low Barrier
7O31
MR
Lift
7A81
Low Barrier
7D76
7G76
7I84
7C86
7C81
7D81
7F80
7C80
7B81
7O33
MR
7P38
MR
7P36
MR
7K78
7L78
7N81
7N77
Low Barrier
7P44
MR
7N95
7A80
7O32
MR
7N73
7O30
MR
7N67
7N71
7N69
7L71
7K71
7K70
7J73
7J71
7L65
7K65
7K68
7J63
7J65
7G70
7F71
7G68
7F67
7G60
7F61
7C73
7F70
7C71
7A71
7C70
7D70
7I71
7N65
7G71
7D68
7C67
7C65
7C68
7B67
7O27
MR
7P30
MR
7O28
MR
7N63
7O26
MR
7N59
7K64
7N60
7N61
7O25
MR
7K63
7L61
7J61
7I61
7F60
7C60
7D61
7A61
7P28
MR
Meeting Rooms
7O21
MR
7O19
MR
7P16
MR
7P14
MR
7A60
7C61
7O23
MR
7P18
MR
7B61
7K61
7G61
7O24
MR
7K51
7L51
7M53
7M57
7M55
7M51
7M49
7O18
MR
7K45
7M40
7K50
7I51
7K43
7G50
7F51
7G40
7F41
7B54
7E51
7J40
7K41
7K35
7M36
7M59
7O17
MR
7O15
MR
7M47
7M45
7O12
MR
7M39
7M37
7B41
7J43
7H41
7K40
7H40
7G41
7B44
7C41
7E41
7C40
7J38
7G37
7M30
7O14
MR
7K27
7M28
7K25
7J27
Green Technology Pavilion
7E30
7J32
7J30
7K30
7F31
7F30
7G31
7H31
7J25
7A41
7B39
7K31
7M32
7J31
7M43
7O11
MR
7B51
7C50
7N45
7O22
MR
7E31
7B31
7J28
NFC & Mobile Money Pavilion
7A40
7O9
MR
7O7
MR
7O8
MR
7M20
7M29
7M27
7M22
7J21
7M16
7O6
MR
7K21
7M25
7M21
7K17
7K15
7J20
7J22
7H23
7H21
7H20
7F21
7G21
7J17
7M19
7C18
7H22
7K20
7J15
7J16
7J18
7H17
7H18
7H15
7B25
7B21
7C21
7E20
7C12
7E21
7C14
7B19
7A21
7B15
7B17
7O5
MR
7O2MR
7M13
7M11
7M03
7M04
7K08
7K06
7M02
7M01
7K07
7K05
7M09
7K04
7J11
7J10
7J12
7K01
7J05
7J06
7J08
7H13
7H11
7H10
7H12
7G11
7O4MR
7M08
7M07
7M06
7E12
7G09
7K03
7O1
MR
7H05
7H03
7H08
7G05
7F03
7E14
7C13
7E19
7A11
7C05
7E06
7E08
7B11
7C07
PAGE 53
MOBILE SAAS | CM TELECOM
Hodny Benazzi,
General Manager, CM Telecom
Mobile SaaS:
How market demand is
moving away from
individual products logic
The demand for mobile messaging is
increasing by leaps and bounds. Not
only consumers but companies too
are more and more turning to
messaging apps and applications for
communicating. And the demand
for simpler and more state-of-theart messaging applications is
increasing proportionally. All this is
obligating the messaging business to
change as well.
or a long time, SMS was the cash cow
of SMS aggregators and operators.
Everyone was able to use it, it was
simple and every device was designed to
send and receive SMS messages. Even
companies used this technology to quickly
and easily reach their customers. SMS was
easy and therefore enjoyed unparalleled
popularity. Currently there are other channels
that are a lot more popular than SMS. Chat
app WhatsApp entered the p2p messaging
market in 2009 and single-handedly strangled
consumer revenue from SMS for operators
easily and within a short time. Never place
your eggs all in one basket.
It is vital to recognise the importance of
expanding services and products that can be
marketed in a simpler manner. I actually think
that the days of the telecom aggregator
whose only service offer consists of SMS are
over. The market has progressed to further
than one and the same channel. Both
companies and consumers are demanding
more than the channel that was always so
successful. And rightfully so: nowadays there
are tons of opportunities for communicating
via the cell phone. The SMS aggregator that
F
PAGE 54
wants a future has meanwhile transformed
into a multifaceted platform that adds value
on many levels and understands and
facilitates new ways of mobile engagement.
The focus must be on what you are building
and for whom: is it relevant and efficient?
Of course, SMS is a universal means of
communication. What’s more, it is easy to ask
money for it, as everyone understands that
SMS messages cost money to send. We are
used to this from the past. Just like we are used
to not having to pay anything for WhatsApp
messages. But just how effective is it if your
customers or consumers demand something
else? A different channel, a different form of
communicating? And all you offer is SMS?
That’s when you have a major problem. Today’s
mobile service provider does not only focus on
one channel. After all, mobile offers more than
the channel with which you send messages via
SS7. The contemporary se rvice provider
focuses more on software development and
making public simple APIs which developers
can use. Multiple channels are key now for
delivery, but it is also important get a way for
any organisation or company to engage in an
effective manner with their users and
customers, measure conversion rate and the
effectiveness of their campaigns through
sophisticated analytics programs.
In addition, the m essaging market revolves
less around the old technology. The old
technology is important, of course, but a
contemporary messaging company must do
more than only offer one channel with which
companies can reach their target audience.
The SMS market currently revolves primarily
around volumes of SMS messages, via
whatever route.
A versatile attitude is more fitting for
telecom companies and aggregators when
they realise that they reach people on one of
the most oft-used and most popular devices
nowadays: the mobile phone. This is an
incredibly powerful tool for moving large
target audiences. But consumers do more
than just send SMS messages. They not only
exchange texts but swap currencies as well
and make purchases using their device. In
order to play a role in this as a messaging
company, one must look beyond merely
messaging. This is a challenge to many
aggregators, but in the end it’s necessary if
they want to survive in a market that is
going beyond only SMS and wherein
businesses demand a multi-channel
approach to effectively engage with their
customers and consumers.
The rise of OTT services is only
accelerating these developments. The arrival
of chat apps is in no way a danger to the old
telecom companies: the SMS companies of
yore and the companies behind the chat apps
can jointly work together on a nice future.
Authentication and verification via SMS of
new users of chat apps, for example, are
crucial for preventing fraud and identity theft.
A user registers with an OTT service, after
which he/she receives an SMS with a onetime password in order to check and confirm
the identity and phone number. This type of
security is undergoing enormous growth,
which will continue for the time being.
This way the old telecom world and the new
OTT environment will be linked to each other.
They are complementary to each other. These
developments are characterised by many
challenges and possibilities to which
“The heart of this
technology is the
software which has
become a service in itself
and can resolve major
challenges in the world.”
messaging companies can respond with clever
and innovative solutions. However, this is only
possible if one understands and accepts both
worlds. Hence a telecom company
differentiates itself from the old-fashioned
company that focuses solely on SMS and is
able to profile itself as a forward-thinking
organisation that comes up with solutions for
contemporary technologies and channels.
The modern mobile service provider
positions itself not only as a commodity or a
pipe with which other companies can reach
and activate their customers and prospects.
Just as with end-users, the modern company
aims to retain its customers by offering new
mobile technologies. Pricing and volumes are
no longer a priority. It’s all about the right
message, the right time, via the right channel
and all this via one and the same platform.
Modern technologies and software make this
possible. SMS is no longer the only product,
it’s part of a new total package of
engagement services based on technology.
The heart of this technology is the software
which has become a service in itself and can
resolve major challenges in the world. That
goes a lot further than just one channel.
HALLS 8.0 & 8.1
| FLOORPLANS
Foyer F
Theatre F
Theatre E
8.0L6
8.0L10
8.0L30
8.0K7
8.0K41
8.0K31
8.0J50
MR
8.0J52
MR
8.0J56
MR
8.0K21
8.0K23
8.0K35
8.0J37
Meeting Rooms
8.0K5
8.0K15
8.0J27
8.0J17
8.0J23
8.0J33
8.0J13
8.0J58
MR
8.0J20
8.0J30
8.0J40
8.0J10 8.0J06
8.0J14
8.0J24
8.0J34
8.0I23
8.0I35
8.0I13
8.0I15
8.0I9
8.0H20
8.0H14
8.0H10
8.0G21
8.0G60
8.0G17
8.0G19
8.0G4
8.0G2
8.0F11
CC8.11
CC8.23
CC8.8
CC8.7
CC8.10
4
CC8.24B
CC8.24A
8.0F34
CC8.12
ch
8.0F40
CC8.13
CC8.14
Te
Theatre C
CC8.15
CC8.22
CC8.6
CC8.5
CC8.3
CC8.4
CC8.2
CC8.1
2
8.0G14
8.0F15
8.0F36
CC8.9
CC8.16
ch
8.0G20
8.0G11
Te
Networking
Lounge
CC8.19
CC8.17
CC8.18
ENTRANCE
8.0H9
3
8.0I8
8.0H11
8.0H16
ch
8.0I6
Te
8.0I10
8.0I12
Damm Bar
8.0I7
1
8.0I11
8.0I19
ch
8.0I37
Te
Theatre D
NORTH ENTRANCE
8.0I27
8.0F30
8.0F24
8.0F38
8.0F20
8.0F10 8.0F08
8.0E19
8.0E9
CC8.21
CC8.20
8.0F22
8.0E62
MR
8.0E64
MR
8.0E66
MR
8.0E68
MR
8.0E39
8.0E29
8.0E21
8.1K79
8.1K73
8.1K85
8.0E52
8.0E30
8.0E40
Catalan Zone
8.0E22
8.0E20
8.0E10
8.1K64
8.1K62
8.0D29
8.0D33
8.0D21
8.1K22
8.1K14
8.1K16
8.1J17 8.1J13
8.1J9
8.1J31
8.1J15 8.1J11
8.1J7
8.1J30
8.1J20
8.1J14
8.1J10
8.1I21
8.1I11
8.1I13
8.1K40
8.1K54
8.1K66
8.0D25
8.0D51
8.1K24 8.1K20
8.1K42
8.1K52
8.0D53
8.1K11
8.1K41
8.1K65
8.1K75
8.0E53
8.1K31
8.1K51
8.1K77
Meeting Rooms
8.1J5
8.1K48
8.1K70
8.1J33
8.1K68
8.0E80
8.1J35
8.1K50
8.0D42
8.0D50
8.0D48
8.0C49
8.0D10
8.0D30
8.0D40
8.0C35
8.0D24
8.0D20
8.0C25
8.1J67
8.1J71
8.0C13
8.0C19
8.0C45
8.1J65
8.1J63
8.1I63
8.1I61
8.1J34
8.0C10
8.0B32
MR
8.1I68
8.0A34
MR
Theatre A
8.0B10
MR
8.0B08
MR
8.0A05
MR
8.0B07
MR
8.0A03
MR
8.0A12
MR
8.0A42
MR
8.1H70
8.1H68
8.1G71
8.1G69
8.1H64
8.0A30
MR
8.0A10
MR
8.0A06
MR
8.0A04
MR
8.1H58
8.1H60
Meeting Rooms
8.0A29
MR
8.0A40
MR
Theatre B
8.0A32
MR
8.1G63
8.1G70
8.1G59
8.1G61
8.1I10
8.1H48
8.1H44
8.1G49
8.1G47
8.1H11
App
Lounge
8.1H49
8.1H51
Mobile Cloud Pavilion
8.0A31
MR
8.1I16
8.1H21 8.1H19 8.1H15 8.1H13
8.1I40
8.1H61
8.1H65
8.1I18
8.1I48
8.1I50
8.0B30
MR
8.0A35
MR
8.0A33
MR
Damm Bar
8.1I20
8.0B31
MR
8.0A38
MR
8.1I41
ACCESS TO
OTHER HALLS
Meeting Rooms
8.0A37
MR
8.1I49
8.1I51
8.1I59
8.0B42
MR
8.1J3
8.0C11
8.1G34MR
8.1G41
8.1H20
8.1H22
8.1G20
8.1G11
8.1G33
8.1H50
8.1G35
8.1G58
ENTRANCE
8.0E60
MR
8.1G23
8.1F49
8.1F39
8.1F31
8.1F65
8.1F71
8.1F33
8.1F78
8.1F70
8.1F50
8.1E61
8.1E51
8.1F42
8.1E49
8.1E67
8.1E70
8.1E68
8.1E60
8.1D71
8.1D65
8.1D61
8.1E37
8.1E58
8.1D51
8.1D70
8.1D49
8.1E30
8.1E20
8.1E22
8.1E10
8.1D31
8.1D21
8.1D15
8.1D11
8.1D41
8.1D59
8.1D66
8.1D60
8.1D72
8.1E33
8.1E41
8.1D50
8.1D53
8.1D20
8.1C41
8.1C13
8.1C21
8.1B77
8.1D10
8.1D14
8.1C31
8.1D68
8.1C11
8.1B73
8.1B53
8.1B61
Stand: 8.1A63
8.1B75
8.1B51
8.1B71
8.1C10
8.1C20
8.1C14
8.1B41
8.1B21
8.1B11
8.1B15
8.1B13
8.1B58
8.1B74
8.1A63
8.1B20
8.1B12
8.1A41
8.1A67
8.1A21
8.1A73
8.1A11
ENTRANCE
ACCESS TO
OTHER HALLS
PAGE 55
Digital Lightwave
®
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Who needs an MPA?
& SONET/SDH Optical Transport with ODU multiplexing, multi-channel
• OTN
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Services with MPLS, VLAN, RFC & Y.1564
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Channel
Characterization with switch fabric and name server login
• Service Disruption
measurement for all rates and protocols
• Latency and RoundTime
Trip Delay measurements for all rates and protocols
• Bit Error Rate generation
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•
Service Providers
Embedded Network Monitoring
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Load Testing
Benefits
Testing Restrictions – Each port independently supports any rate and protocol
• No
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& Expandable Equipment – Field upgradable, additional test ports and
• Flexible
modules can be added to meet your changing requirements
Rack Space & Power – The low power, compact form factor significantly
• Reduce
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• Eliminates Truck Rolls – Convenient remote management and operation
Enterprise
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Key Highlights
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• Field upgradable, rack-mounted platform with up to 5 x Test Modules:
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• One single platform for multi-protocol testing requirements which will grow as
needs change and expand, allowing modules to be easily added on-site and new
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EXHIBITOR NEWS
Garmin Health Band Challenge
Garmin’s
Health
Band
Challenge returns to Mobile World
Congress in 2016 and this year
Garmin are giving you the chance
to win even more top prizes!
Head to the Garmin stand,
Congress Square #CS90, to get
involved
in
exciting
fitness
challenges with great prizes on offer.
Garmin hostesses will also be
distributing 2000 scratch cards
during the event with 1000’s of prizes
to be won! Registered attendees can
even enjoy a 40% discount on a
Garmin vivosmart HR wearable to
keep the fitness momentum from
MWC going all year!
PROTEI solutions
for MTT MVNO core
PROTEI solutions for MVNO core
had been successfully launched as a
part of MVNO kernel transformation
project implemented by MTT. The
Operator has chosen PROTEI HLR
and PROTEI GMSC to build new
MVNO kernel.
MVNO
project
being
implemented by MTT is intended
to build an infrastructure of
federal virtual operator for the
implementation
of
several
commercial projects, targeted at
different categories of users. The
project is implemented under AIVA
MOBILE
brand
(http://aivamobile.com), and now includes
great offers for calls between the
Russian Federation and Tajikistan,
the Russian Federation and
Finland, including, for example,
some proposals that are unique
for Russian operators like free
incoming calls to the Russian and
Finnish number for Russian
roamers registered in Finland.
Stand 5H20, www.protei.com
Turn your selfie
into a Nexus 6P
CM Telecom
expands to
South Africa
and Hong
Kong
For the first time, global mobile
services company CM Telecom
expands outside the European Union
and opens offices in Cape Town,
South Africa and Hong Kong.
CM Telecom sees growing
demands in Asia and Africa for its
services including Hybrid Messaging
and security products such as twofactor authentication. The company
brings its quality in SMS delivery
throughout the continents whilst
addressing verticals such as
banking, retail, healthcare, logistics
and media. James Bayhack has
been appointed as Country Manager
of South Africa, Fred Siu will be
responsible for Hong Kong.
https://www.cmtelecom.com
Visit CM Telecom at stand 8.1 D50
You could win a Nexus 6P by
visiting the Avast booth at Mobile
World Congress and taking a selfie.
How it works:
1. Go to the Avast booth, H65 in hall
8.1 (App Planet)
2. Grab a cup of Avast coffee
3. Take a selfie with the cup, showing
off your pearly whites or your best
duck face
4. Share
your
selfie
using
#AvastProtectMe
on
your
Instagram or Twitter account or
via our Facebook app
Avast will share your selfie on a
special gallery where people around
the world can vote for your selfie. A
Nexus 6P will be given away every
day of the Congress to the photo with
the most votes.
Intracom Telecom Reveals New Eband Radio Offering 10 Gbps Capacity
Intracom Telecom, a global
telecommunications
systems
vendor, expands its mmWave
portfolio with UltraLink-GX80, a new
E-band Point-to-Point radio that has
the ultra-high capacity of 6 Gbps full
duplex using only 1 GHz channel.
The UltraLink-GX80 best fits to LTE-
A/4G+ / 5G backhaul applications
and fronthaul implementing the
CPRI option 6 (6.144 Gbps) via a SFP
Combo port. The UltraLink-GX80 is
designed for 10 Gbps XPIC capacity.
The system accommodates three
antenna options (flat panel, external
parabolic of 30 cm and 60 cm) in an
e n v i ro n m e n ta l ly - h a rd e n e d
enclosure minimizing the cost
requirements of the supporting
infrastructure. The multiple power
supply options (Direct DC and PoE)
and the zero touch provisioning via
tablet and Bluetooth are some of the
product’s key highlights.
Contact Details:
Alexandros Tarnaris,
Communications Director,
Email: [email protected]
For more details, visit us at Hall
7, 7B54.
ULTRALINK-GX80
PAGE 58
EXHIBITOR NEWS
MYCOM OSI launches Experience
Assurance & Analytics
ONEm and Crowd
Mobile announce
joint partnership
ONEm Communications and
Crowd Mobile have agreed to
collaborate on having Crowd
Mobile services on the ONEm
ecosystem for the benefit of
Mobile Operators. ONEm provides
interactive Voice and SMS based
services for Mobile Operators in a
global community model. As part
of the partnership, ONEm will
integrate Crowd Mobile’s cloudbased services backed by a
community
of
real-humans
experienced answering common
questions, e.g. fashion, trends etc.
“Crowd Mobile is excited about
partnering with ONEm,” states
Domenic Carosa, CEO of Crowd
Mobile. He continued, “Joining the
ONEm ecosystem will make Crowd
Mobile’s innovative mobile products
available to customers in over 20
emerging markets, continuing our
global expansion strategy.”
Christopher Richardson, CEO of
ONEm Communications added
“Crowd Mobile is the sort of
company that recognizes the
power of leveraging services in a
hybrid cloud like ONEm, with their
experience with Mobile Operators,
they see the true advantage of
collaborating in an ecosystem like
ONEm.
ONEm will be present in the
Media Village, Conference Village
and will be holding an exclusive
Theatre Event on Tuesday.
Visit ONEm – Hall 1, Stand 1C29
MYCOM OSI, the leading
independent provider of Assurance,
Automation & Analytics solutions to
the
world’s
largest
Communications Service Providers
(CSPs), today launched its
Experience Assurance & Analytics
(EAA) blueprint for managing digital
service experiences across hybrid,
virtualized networks. EAA delivers
pre-integrated assurance and
analytics products that combine
customer, service, network and
device behavior in to an end-to-end,
real-time collaborative view for
operations, planning, marketing
and care teams that help CSPs
cost-effectively evolve to a digital
service provider and IoT enabler,
operating
customer-centric
virtualized networks.
MYCOM OSI enables ‘Digital
Experiences for a Smart World’.
Meet us at stand 1A20,
visit www.mycom-osi.com
or contact us on [email protected].
Laird Public Safety DAS Antennas
Extend Radio Communication
Coverage for Emergency Responders
To ensure consistent, highly
reliable emergency voice & data
radio coverage inside buildings,
Laird engineers have designed a
range of new antennas for a
Distributed Antenna System (DAS).
The CMS Standard and CMS Low
Passive Intermodulation (PIM)
Omnidirectional DAS Antennas
deliver superior wide band
performance across the 380-960
MHz and 1395-6000 MHz bands
including the Advanced Wireless
Services (AWS-3) band and LTE 600
MHz band.
Both antennas are IP67 rated for
dirt and dust intrusion and
temporary
water
immersion
making them ideal for highly
reliable operation in harsh indoor
and outdoor conditions.
The CMS Public Safety DAS
antennas come standard with an
industry leading five (5) year
materials
and
workmanship
product warranty.
Come and visit us at stand 7B85
or email us at [email protected]
ERCN Microwave
Transmission System
according
to
customers’
requirements, modulation form
QPSK to 1024QAM. The bandwidth
supports 3.5MHz to 56MHz,
meeting ETSI Specification. Power is
up to 27dBm at QPSK modulation.
We have high technology in
these production:
• SyncE Support
• Vlan/Qos/SNMP
• Digital distortion(DPD)
• Zero IF(ZIF)
• IP67 Rainproof
• Modularization
• Low cost
• Low consumption
• OPT or POE connect function
5G testing solutions
take a lead.
Anritsu is leading 5G testing with
the introduction of new test
methods and capabilities, and the
industry first implementation of
“modulated S parameters” is now
introduced to meet the need of
more
accurate
device
characterization
to
enable
wideband and millimetre wave
capability into affordable 5G device
technology. The primary enabler of
wideband VNA measurements is
the
Anritsu
Non
Linear
Transmission Line sampler, and
the wideband digitizer provides
200MHz instantaneous bandwidth
in the receiver. This provides the
first true corrected characterization
of wideband modulated behaviour
when driving 5G waveforms into
active devices. The Anritsu 5G
millimetre wave workbench also
shows a waveform development
environment, candidate 5G air
interface waveforms are created,
driven into real circuits, then
analysed and benchmarked.
Come and visit us at stand 6F40
www.anritsu.com
With the rapid growth of data,
traditional microwave transmission
such as PDH and SDH cannot meet
customers’ requirements. Also, with
the growth of the Ethernet,
Customers pay more attention to
Ethernet data transmission, So
Ebang develops the new IP Radio
ERCW (Ebang Radio Connect World)
series to meet market requirements.
ERCW Series cover from 2.4G to
26G license and unlicensed band
Come and visit us at stand 7D76
or contact us via
E-mail: [email protected] ,
Tel: 008657188179077,
web: www.ebang.cn
PAGE 59
EXHIBITOR NEWS
DNP Demonstrates App Protection
Service and Relay Server Independent
Software VPN for Mobile P2P
Dai Nippon Printing Co., Ltd.
(DNP) has long been known for
more than their printing services.
DNP’s SaaS-provided app
protection service “DNP Apps
Defender” prevents reverseengineering, tampering, pirating,
malicious code, encryption key
stealing and more. This is a
perfect match for financial
technology or game developers
that need to keep their
applications safe when they hit
the market.
Also from DNP, “DNP VPN” is an
integrated
web-based
infrastructure for secure voice,
audio and video communication.
The
cost-cutting
technology
enables P2P-based private phone
calls, even outside of your trusted
network.
Communications
carriers will find the easy
installation and enhanced security
a natural fit with their services.
With its ongoing technological
developments, including Cloud
Payment and Payment Gateway
Services, DNP is working to give
you a safer, more reliable future.
Visit DNP in 1G30
For more information, contact
Mr. Moto Kogishi ([email protected])
Hengxin Technology, One-stop AntennaFeeder System Solution Provider for 4G
Hengxin Technology is wellknown as a high-tech enterprise
which
mainly
researches,
manufactures and sales BTS
Antenna, RF Feeder Cable and
other Antenna-feeder system
related products for wireless
telecommunication. Our products
have been exported to more than
60 countries and regions. Hengxin
is certified by ISO9001, ISO14001,
OHSAS18001
and
oversea
certifications, such as CE, TSEC,
RATEL, SONCAP, etc.
Three series of BTS antennas
solution
(1710~2170MHz,
1710~2690MHz and multiband
series) is in our portfolio for clients’
choice, and our antennas are
designed for wider band, variable
downtilt, easier to optimize the
network, and excellent in Thirdorder PIM which can be used for
3G/4G/WLAN/WIMAX/LTE wireless
mobile communication system. We
can
always
satisfy
your
requirement of indoor antennas.
Come and visit us at stand 6H47
or contact us via email:
[email protected].
Wind River Debuts
NFV Platform for
Cost-Effective vCPE
Deployments; Also
Accelerates NFV for
Customer Raisecom
Wind River has introduced Wind
River Titanium Server™ CPE, a
platform that speeds the
deployment of NFV use cases
such as virtualized CPE. With this
offering, service providers can
deploy a virtual business CPE on
only two servers. Each server
runs the full set of carrier grade
compute, control, and storage
functions, while delivering top
VNF performance to maximize
the number of users supported
PAGE 60
per server and thus maximize
OPEX savings.
Additionally,
networking
equipment
manufacturer
Raisecom is using Wind River
Titanium Server to develop
virtualized small cell gateways.
Raisecom is able to get to market
30% faster while ensuring carrier
grade reliability and reduce
testing/qualification costs by 20%
by using Wind River’s NFV
infrastructure platform.
Sometimes you have to look beyond the obvious to see the true
innovation that lies beneath the surface. With Evo Elite, we set out
to engineer a slim, lightweight case that offers best-in-class impact
protection and fashion-forward design. The result is our most
sophisticated impact protection case yet.
EVO ELITE
INTELLIGENT
IMPACT
PROTECTION
ISN’T CREATED
OVERNIGHT.
Unbeatable phone protection
tech21.com
11:10
CONFERENCE AGENDA*
DAY 1
Monday
22 February
09:15 - 10:30
Keynote 1: Mobile is Everything
Hall 4 Auditorium 1
César Alierta,
Executive Chairman & CEO,
Telefónica
Mats Granryd,
Director General,
GSMA
11:00 - 12:00
11:00 – 12:00
5G: Creating Value for Consumers
Enterprise Wearables for Improved
Productivity and Safety
Hall 4 Auditorium 2
Twitter: #MWC5G1
Moderator
Peter Jarich, VP, Consumer Infrastructure Services,
Current Analysis
Hall 4 Auditorium 5
Twitter: #MWCWRB1
Moderator
Stuart Carlaw, Chief Research Officer, ABI Research
Alex Jinsung Choi, CTO, SK Telecom
Gaia Dempsey, Co-Founder & VP, DAQRI
Bruno Jacobfeuerborn, CTO, Deutsche Telekom
Paul Günther, Co-Founder, ProGlove
Matt Grob, EVP & CTO, Qualcomm Incorporated
Vishal Shah, VP, Business Development, Atheer Labs
Guangyi Liu, CTO, Wireless Department, China Mobile
Research Institute
Lance Anderson, VP, Enterprise Sales, Vuzix Corporation
Pilar del Castillo, MEP, European Parliament
Dr. Walter Weigel, VP, Huawei European Research Institute
12:15 - 13:00
Matt Grob, EVP & CTO, Qualcomm Incorporated
Keynote 2: Mobile is Disruption
Ilker Kuruoz, CTO, Turkcell
Hall 4 Auditorium 1
Twitter: #MWCKEY2
Moderator
11:00 - 12:00
Shaun Collins,
CEO,
CCS Insight
Brands Go Mobile First
Shang Bing,
Chairman,
China Mobile
Vittorio Colao,
Chief Executive,
Vodafone
Hall 4 Auditorium 3
Twitter: #MWCBMF
Moderator
Michael Bayler, Business Transformation, Strategist &
Author
Ralph de la Vega,
Vice Chairman, AT&T Inc. & CEO,
AT&T Business Solutions & AT&T International
David Black, Director, Branding, UK, Google
Mary Clark, CMO, Syniverse
Hans Vestberg,
President & CEO,
Ericsson
Michael Kassan, Chairman & CEO, MediaLink
Jon Fredrik Baksaas,
Chairman,
GSMA
Susie Kim Riley, Founder & CEO, Aquto
Louis Paskalis, SVP, Enterprise Media Executive, Bank of
America
Michael Kassan, Chairman & CEO, MediaLink
Brian Krzanich,
CEO,
Intel Corporation
Mary Clark, CMO, Syniverse
10:30 - 11:00
11:00 – 12:00
Networking Break: Featuring the Best of the
Briefings at The Showcase Stage
Digital Identity for Connected Societies
Hall 4 - The Showcase Stage
Hall 4 Auditorium 4
Twitter: #MWCIDT
Moderator
Reijo Pold, Head of Partnerships & Events, Wayra Open Future
Moderator
David Birch, Director, Consult Hyperion
Networking Lunch: featuring Network
Disruptors at The Showcase Stage
Julian Hughes, Acting MD, Consumer Electronics,
Intelligent Energy
Laurent Leboucher, VP, APIs & Digital Ecosystems, Orange
Hall 4 - The Showcase Stage
Oliver Blower, CEO, VoxSmart
Atreedev Banerjee, GM, Europe & VP, Product, Mobile ID
& Authentication, Danal, Inc.
Moderator
Chetan Sharma, Founder & CEO, Chetan Sharma Consulting
Itzik Woda, Senior Product Marketing Manager, Media,
Kaltura
Ajay Bhalla, President, Enterprise Security Solutions,
MasterCard
Dave Black, CMO, Meshh
Jessica Westerouen van Meeteren, EVP, Government
Identity Solutions Division, Morpho
Michal Stala, Co-Founder & CEO, Mistbase
Mariana Dahan, Coordinator, Identification for
Development (ID4D), The World Bank
Steve Papa, Chairman, CEO & Founder, Parallel Wireless
13:00 - 14:00
Dion Jerling, Founder, Connect Africa
Kenny Ewan, CEO, WeFarm
Mansoor Hanif, Director, Radio Access Networks, EE
Designed by
ENTER TO WIN AT MWC
STAND 5H41 IN HALL 5
PAGE 62
CONFERENCE AGENDA*
14:00 - 15:00
15:15 - 16:15
16:45 - 17:45
Keynote 3: Mobile is Connected Living
Gaming
Mobile Video Explosion
Hall 4 Auditorium 1
Hall 4 Auditorium 4
Twitter: #MWCGMG
Hall 4 Auditorium 3
Twitter: #MWCVID
Moderator
Ivan Fernandez Lobo, Founder & Chairman, Gamelab
Conference
Moderator
Joy Chen, Associate Principal, McKinsey & Company
Bernhard Mogk, SVP Sales & Business Development, ESL
Edgar Schnorpfeil, COO, DOCOMO Digital
Koh Kim, Head of Business, Mobcrush
Peter Warman, CEO & Co-Founder, Newzoo
Jane Schachtel, Head of Global Tech & Telco Strategy,
Facebook
Sean Lee, CSO, Wargaming
Scott Mirer, VP, Device Partner Ecosystem, Netflix
Moderator
Justin Springham,
Managing Editor, Mobile World Live,
GSMA
Mark Fields,
President & CEO,
Ford Motor Company
Alex Wellen, Chief Product Officer, CNN
Kirill Filippov, CEO, SPB TV
Bob Bakish, CEO, Viacom International Media Networks
Dan Schulman,
President & CEO,
PayPal
15:15 - 16:15
Smart Cities Sustainability
Hall 4 Auditorium 5
Twitter: #MWCSMTC
Guo Ping,
Deputy Chairman & Rotating CEO,
Huawei
David Benson, Director, Brand Strategy EMEA, YouTube
Moderator
Steve Brumer, Partner, 151 Advisors
Ms. Chen Jie, SVP, ZTE Corporation
Vijay Sammeta, CIO, City of San Jose, CA
Francisco Rodríguez Jiménez, Manager, Municipal
Institute of Information Technology (IMI), Barcelona City
Council
16:45 - 17:45
Putting Privacy at the Core of Digital
Hall 4 Auditorium 4
Twitter: #MWCPVCY
Moderator
Pat Walshe, Director & Consultant, Privacy Matters Ltd
Todd Simpson, CSO, AVG Technologies
15:15 - 16:15
Selina Lo, President & CEO, Ruckus Wireless
Operator Customer Analytics
Stephen Deadman, Global Deputy Chief Privacy Officer,
Facebook
Shrikant Shenwai, CEO, Wireless Broadband Alliance
Katryna Dow, CEO & Founder, Meeco
Hall 4 Auditorium 2
Mike Zeto, GM, Smart Cities, AT&T Mobility
Moderator
Chris Lewis, MD & Founder of the Great Telco Debate,
Lewis Insight
Charlie Sheridan, Director, Intelligent Cities Lab, Intel
Dr. Pablo Rodriguez, Director, Research & Innovation,
Telefónica
Dr. Andrew Tiller, VP, Marketing, AsiaInfo
Hany Fam, President, MasterCard Enterprise Partnerships
John Ellis, Software Developer & Business Development
Veteran, MD, Ellis & Associates
Kuan Moon Yuen, CEO, Consumer, Singtel
Dr. Jiwon Ashley Joo, SVP Product Marketing & MD TValley, SK Telecom
Tanya Field, CEO, Smartpipe
Rob Rich, MD, Insights Research, TM Forum
15:15 - 16:15
Devices: Innovation or Commoditisation?
Hall 4 Auditorium 3
Twitter: #MWCDEV
Moderator
Ben Wood, Chief of Research, CCS Insight
Jean-Daniel Ayme, Corporate VP, IM Division, Samsung
Stephane Maes, VP, Product Management & Planning,
Motorola
16:45 - 17:45
Innovations in Digital Finance
16:45 - 17:50
NFV Implementation: Beyond Cost Savings
Hall 4 Auditorium 2
Twitter: #MWCNFV
Hall 4 Auditorium 5
Twitter: #MWCFIN
Moderator
James Wester, Research Director, IDC Financial Insights
Jon Prideaux, CEO, Boku
Moderator
Gabriel Brown, Senior Analyst, Heavy Reading
Jonathan Hakim, President & CEO, Cignifi Inc.
John Donovan, CSO & Group President, AT&T Technology
& Operations, AT&T
Michael Foley, CEO, Telenor Pakistan
Tilman Ehrbeck, Partner, Omidyar Network
Bhaskar Gorti, President, Applications & Analytics, Nokia
Francois Locoh-Donou, SVP & COO, Ciena
18:00 - 18:45
Martin Guilfoyle, Chief Architect & Strategist, Cirrus Core
Networks
Keynote 4: Mark Zuckerberg, Facebook
Chris Halbard, EVP & President, International, Synchronoss
Nick Muir, CEO, Wileyfox
Vikram Natarajan, SVP, Global Partnerships & Distribution,
Cyanogen
Hall 4 Auditorium 1
Moderator
Jessi Hempel,
Senior Writer,
WIRED
Tim McDonough, SVP, Marketing, Qualcomm Incorporated
Francisco Montalvo, Director, Group Devices Unit,
Telefónica S.A
Mark Zuckerberg,
Founder & CEO,
Facebook
* Conference agenda correct at time of print
PAGE 63

Mobile Connect availability hits 2B

Transcription

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