From Dimension Parts to Doors

www.owensforestproducts.com
www.woodport.com
www.owensflooring.com
Heritage Veneered Products
Shawano, Wisconsin
www.woodport.com
Owens Flooring Company
Shawano, Wisconsin
www.owensflooring.com
From Dimension Parts to Doors
Leading a Company through Change
Bob Owens
Owens Forest Products
Heritage Veneered Products
Duluth, Minnesota
www.owensforestproducts.com
www.woodport.com
www.owensflooring.com
Woodport doors®
By Heritage Veneered Products
Plankfloor®
By Owens Flooring Company
Eucalyptus floor
6 – panel Cherry door
Evolving from Trees to Consumer Product
•Logging
•Sawmill
•Wholesale Distribution
•Millwork
•Components
•Finished Product
YOU CAN CHANGE THE
WORLD!!!!
What is your world?
Drivers of Change
•Life Cycle of Product or Service
•Brand Identity
•Creating Enterprise Value
•Difficult Entry into the Business
Drivers of Change
continued
•Building a Strong Management Team
•Financial Performance
•Change Emphasis to Bottom Line
instead of Top Line
•Changing Market Strategy
(Pull through vs. Push through)
Drivers of Enterprise Value
1. Reduce Debt
2. Focus on Return on Assets
(Reinvest in Plant)
3. Low Cost Producer
4. High End Quality
5. Create Strong Management Team
6. Flexibility – Build to Market
Drivers of Enterprise Value
continued
7. Time required to introduce new product
8. Creativity (Empower Employees)
9. Unique Product or Service
10. Outside Board of Directors
11. Outsourcing Components or Finished
Products
The Future
1. Who will be the competitor?
2. Will we outsource more finished product?
3. Will we be competitive with commodities
with changes in currency values?
4. Will we assume more of the distribution
responsibility with the Internet?
5. How will doors or flooring be purchased by
High Volume Home Builders?
6. Can we serve the Industry with one brand
or separate brands for regional markets?
Staying ahead of the
Life Cycle Curve
(Leadership Traits)
LEAP
A. Cultivate Love (Within your world)
B. Generate Energy
C. Inspire Courageous Audacity
D. Provide Measurement of Proof
THANK YOU!
BOB OWENS
PRESIDENT
OWENS FOREST PRODUCTS
1330 EAST SUPERIOR STREET
DULUTH, MN 55805
www.owensforestproducts.com
www.woodport.com
www.owensflooring.com