File

Environmental Scan
Kenny Chesney Concert
7/25/2015
RAD
Rethinking Alcohol and other Drugs
www.RAD-SGV.org
This material was made possible by funds from the Los Angeles County Department of Public Health, Substance Abuse Prevention and Control.
Environmental Scan Overview
• Tailgating area broken into
3 sectors: northeast,
northwest, south of
stadium
• 3 surveying teams
• Each team visited same
locations 3 times (2 prestart, 1 post) for 10 min
each
Existing Stadium Tailgating Policies
Selected Policies (2014)
• Tailgating begins 6 hrs before kick-off
• Prohibition of the following activities
Consumption of alcohol after kick-off (i.e. 5pm)
–
–
–
–
–
Alcohol/drinking games
Alcohol paraphernalia (e.g., beer funnels)
Amplified sound
Box Trucks (e.g., Uhaul trucks)
Glass bottles
• Infractions highlighted in red on slides
Source: Rose Bowl Stadium Vehicle Tailgating Policy
http://www.rosebowlstadium.com/RoseBowl_tailgating.php
Kenny Chesney Concert
General Details
• Saturday night event
• Lots opened at 11am (4:30pm concert
start, 11pm end)
• General parking: $40
• Attendance: 54,000
• First country concert at the Rose Bowl
Brief Summary
+Positive
• Guidelines handed out in many lots
• No funnels or kegs observed in lots
• ABC Enforcement
– 26 citations for minors in possession in
parking areas (24 by ABC officers, 2 PPD)
– 1 citation under 18, rest 18-20yrs old
-Areas for improvement
• Drinking game education/enforcement in
some lots (e.g, 6)
CBS Coverage – Kenny Chesney Tailgate in Pittsburgh:
www.youtube.com/watch?v=iKUxzci7d8g
TMZ Coverage – Kenny Chesney Tailgate
https://www.youtube.com/watch?v=zpPXiYOYJAo
Alcoholic Beverage Control Enforcement
• 26 citations for minors in
possession of alcohol
– 24 citations by ABC officers, 2
PPD
• All citations were issued
outside the stadium
• One citation was for a minor
under the age of 18
• Team of 5 ABC officers and 1
supervisor
Quantitative Key Findings: Areas
Number of lots specific items were observed in during 10 min scans in sections of lots
Scan 1
(12pm)
Scan 2
(2:30pm)
Scan 3
(5:30pm)
Beer Funnels
0/8 lots
0/8 lots
0/8 lots
Kegs
0/8 lots
0/8 lots
0/8 lots
Alcohol Games
1/8 lots
4/8 lots
4/8 lots
(H)
(H, 1A, 2, 6)
(1A, 2, 5, 6)
PD
6/8 lots
4/8 lots
5/8 lots
(H, 1A, 1, 2, 5, 6 )
(H, LBP, 5, 6)
(1A, 5, 6, H, LBP)
Security
4/8 lots
/8 lots
2/8 lots
(H, LBP, 2, 6)
(H, 2, 6)
(5, LBP)
Amplified Sound
2/8 lots
3/8 lots
(5, 6)
(H, 5, 6)
-
Areas of 8 lots scanned: 1A, 1, 2, 5, 6, H, Brookside Park, Lower Brookside Park
Quantitative Key Findings
Absolute numbers observed during 10 minute scans in parts of respective lots
Scan 1
(12:00pm)
Scan 2
(2:30pm)
Scan 3
(5:30pm)
Beer Funnels
0
0
0
Kegs
0
0
0
Alcohol Games
1 Beer Pong;
3 misc.
9 Beer Pong
4 Flip Cup
1 Kings Cup
2 misc.
16 Beer Bong*
1 Flip Cup
PD
9
21
12
Security
11
13
6
Amplified Sound
9
11
*10 Beer Pong games after event start observed in Lot 6
Quantitative Findings - Post Start (5:30pm)
Scan 3 (5:30pm)
Alcohol
Consumption
8 of 8 lots
815 persons
TVs
0 of 8 lots
Public Intox.
4 of 8 lots
150 persons
Estimated # of
people in scan area
1500 persons
Parking Pricing
Parking Pricing
“Picnic in the Park” - Beverage Pricing
No tap water accessible in “Picnic” area per staff; cheapest bottled water $4
Soda cheaper than plain water (sparkling ice contains sucrose)
(from public health perspective opposite should always be the case)
Alcohol sponsorship – “Picnic in the Park”
Alcohol sponsorship – “Picnic in the Park”
Giant Mock Beer Pong Games – “Picnic in the Park”
Giant Mock Beer Pong Games – “Picnic in the Park”
Fans taking photos pretending to drink from giant cups
Healthier Free Game (Volleyball) – “Picnic in the Park”
Other, Free Games that do not promote alcohol games: Table Tennis,
Foosball, Jenga
1st Scan
12pm (4.5hrs to concert start)
Lot H – Parking staff handing out guidelines (12:02pm)
Lot H – Parking staff handing out guidelines (12:02pm)
Lot H – Tailgating underway (12:08pm)
Lot H – CSC security interrupting B.P. game (12:13pm)
Brookside Park (12:20pm)
Lower Brookside Park (12:22pm)
Lower Brookside Park (12:22pm)
Lot H – Beer Pong (12:32pm)
Lot H – CSC Security interrupting BP game (12:57pm)
Lot 5 (12:05pm)
Lot 5 (12:05pm)
Lot 5 (12:10pm)
Lot 6 (12:11pm)
Lot 5 – Parking staff distributing guidelines (12:12pm)
Lot 6 (12:14pm)
Lot 6 – Pickup w/ 2 large speakers (12:16pm)
Lot 6 – CSC addresses canopy covering fire lane (12:17pm)
Lot 6 – CSC addresses canopy covering fire lane (12:17pm)
Lot 6 – Kiddie Pool setup (12:19pm)
2nd Scan
2:30pm (2 hrs to start)
Lot 5 - Police Escort (2:26pm)
Lower Brookside Park – ¼ full, little tailgating (2:18pm)
Lower Brookside Park (2:18pm)
Lower Brookside Park (2:23pm)
Brookside Park (2:29pm)
Brookside Park (2:29pm)
Lot H – “Outlaw” Energy Drink giveaway booth (2:37pm)
Lot H – “Stump” (aka “Nails”, “Hammerschlagen”)
Alcohol Game (2:38pm)
Lot H – Beer Pong game (2:42pm)
Lot 5 (2:24pm)
Lot 5 – Pool fillup (2:33pm)
Lot 5 (2:35pm)
Lot 6 – (2:36pm)
Lot 6 – (2:36pm)
Lot 6 – (2:40pm)
Lot 6 – (2:40pm)
Lot 6 (2:42pm)
Lot 6 – Amplified Sound (2:48pm)
Lot K – Flip Cup (2:48pm)
Lot H – Beer Pong game (3:29pm)
Lot H – Beer Pong game (4:20pm)
3rd Scan – Post Event Start
5:30pm (4:30pm event start)
Lot 5 – post-start tailgate (5:57pm)
Lower Brookside Park – Empty aisle (5:30pm)
Lower Brookside Park – Small groups drinking (5:30pm)
Lower Brookside Park – Small groups drinking (5:34pm)
Lower Brookside Park – Small groups drinking (5:34pm)
Lower Brookside Park – Empty Aisle (5:35pm)
Brookside Park – Empty aisle (5:45pm)
Brookside Park – Small tailgate (5:52pm)
Lot H – Can collector, small tailgate (5:54pm)
Lot H – Small tailgates (5:52pm)
Lot H – Small tailgate, glass bottles (5:55pm)
Lot H – Small tailgate, alcohol consumption (5:55pm)
Lot H – Small tailgates (5:56pm)
Lot H – Young tailgaters, post-start (5:57pm)
Lot H – Young tailgaters, post-start (5:57pm)
Lot 5 (5:32pm)
Lot 5 – Beer pong game, alcohol consumption (5:34pm)
Lot 5 – alcohol consumption (5:38pm)
Lot 5 (5:39pm)
Lot 5 – alcohol consumption (5:39pm)
Lot 6 – alcohol consumption (5:39pm)
Lot 6 – Empty aisle (5:39pm)
Lot 6 - alcohol consumption (5:40pm)
Qualitative Findings:
Surveyor “General Impressions”
Anything about the tailgate that concerns you?
• The lack of security in our lots (Lots 1, 1A) versus the
main lot (Lot H)
• PD and security were not enforcing guidelines in lots
5 and 6 (e.g., drinking games, amplified sound)
• Map of venue was not being handed out uniformly
(e.g., Lot 5A did have any guidelines, Lot 5B and 6
were handing them out)
• CSC staff appeared more proactive, but less effective,
than PPD at educating fans openly playing drinking
games
• e.g., observed 2 pairs of PPD officers pass within feet of
active beer pong game
In what ways does event staff/law enforcement
appear to be taking precautions in tailgate areas?
• It looks like they provided extra security in Lot H.
• Some CSC are actively informing fans in Lot H about
no drinking game rule, mainly for Beer Pong games;
PPD was actively circling lots, making themselves
more visible.
Other Comments/Feedback?
– Policies should be consistently enforced
– Picnic in the Park had a free giant beer pong themedgame. Mixed messaging propagating behavior that is
otherwise discouraged?
• Other games were popular: ping pong, foosball, volleyball
– Picnic in the Park did not have any easily accessible
free water options, despite it being a very hot day.
• When information booth was asked where free tap water
could be found, they did not know.
– Unclear when tailgating was over. Generally it is 6
hours after opening, which would have been 5pm in
this case. However at 6pm surveyors observed no
education or enforcement of the end of alcohol
consumption.
Sample free water station