Launching Ethnic wear Brand Launching Ethnic wear Brand

Launching
Ethnic
Brand
aunching
Ethnic
wearwear
Brand
A Brand for the Indian woman
Indian Ink is born out of creative spirit and a unique sensibility of innovation in fashion combined with functionality.
The brand is for the new age Indian woman who takes on the world with confidence and style and yet rooted at home and traditional.
The Indian Ink line expresses a new kind of feminity, one that is buzzing, energetic and strong. It differentiates itself with an emphasis
on detailing, style and quality. Offering its customers contemporary fashion and styled garments that complete a woman as she
transits from office to evening and occasion wear.
The range consists of tunics, kurtas, skirts, pants, salwar kameez and a lot more to cater to every woman's needs and requirements of
her wardrobe.
Quality being the prime value for the brand, each and every garment has been designed with utmost care and creativity keeping in
mind the needs of today's woman.
The Autumn Winter’15 collection brings everything from classic monochrome tones to bold vivid hues, stylish
silhouettes to subtle cuts, Indian Ink brings a glamorous collection which is truly alluring and irresistible. The Bright
colours with ornamental patterns in interesting silhouettes bring out the festive mood.
So greet the festive season with the all new fresh collection from Indian Ink.
Indian Fashion
Ethnic & Fusion Wear Offering .
PROFILE
• Essential Wear -Comfort driven, Relaxed
silhouettes, styling, aspiring, confident.
• Global Yet Ethnic in Style.
• Stylish yet Traditional but experimental.
• New Fashioned - Edgy / Experimental,
Flamboyant, Innovative, Young, Confident,
Distinctive.
PRODUCT
CATEGORY
• Kurtas,
• Tunics,
• Skirts,
• Salwar Kameez ,
• Co-Ordinates - Knitted Churidar,
Patiyala, Dupatta , Pants etc.
Affordable Fashion
f
POSITIONING
• Ethnic brand for the Fashion conscious,
contemporary, independant woman.
• Mid to Premium Pricing Strategy .
• Innovation and Quality being the prime
focus.
TARGET
AUDIENCE
• Age Group: 18-35 years
• A Student, A Homemaker, A working
mother, A dedicated wife who wants to
be updated with current fashion trends,
well travelled and fashion conscious
PRICING
• Competitive Pricing
• Mix n Match Rs. 499 to Rs. 1,899
• Salwar Kameez sets – 2699-3999
Aw’15 collection
Inked Blue Collection
• Indigo prints
• Solid georgettes
and rayon
• Jaipur Blocks
• Classic silhouettes
The Inked Blue collection consists of Block prints in Indigo, royal blues in classic cottons and crepes.
This classic Indigo range consists of skirts, tunics to long kurtas.
The influence of Jaipur ethnic blocks/prints will be seen in this collection .
A collection suited perfectly for the day to day wear.. whether it is for office or just an evening
outing.
•Smart Casuals in Classic
Silhouettes.
• Tunics, tops, Dresses and
Palazzos.
Monochromes
The Monochrome is a classic
collection which is an all year
round range.
This collection comprises of Prints
in crepes, Rayons and cotton silks.
Pattern play, Geometrics and
Tunics, Long kurtas, pants to coordinate form a part of this
collection.
Festive Collection
• Flared and straight
silhouettes
• Cotton thread
embroidery
• Red-black ombre
dyeing
• Indowestern look
The Red Black Off white & Gold story is a perfect collection for the start of the festive season.
This collection completely fits in the Durga pooja festive line..
Comprising of Kurtas, tunics, Anarkalis, pants and CKDs in rich looking fabrics like cotton silks,
Georgettes and Chanderis.
Embroideries and gold highlights form a major USP of this collection.
Aura Collection
Fabrics used here wud be Cotton silks, Georgettes,
Poly blends ..
Embroideries wud be a
major part of this line.
The beginning of the
festive collection in bright
colours form a part of this
range.
thank you