9.5% of Women Aged 35-54 will listen to COUNTRY 106.7 this week!

This week 55,422 local listeners* will tune in to
COUNTRY 106.7!
Taylor Swift
Eric Church
Age and Gender Profile*
57.4% of our listeners are female
42.6% of our listeners are male
Luke Bryan
67% of our listeners are 18-54 years old.
Carrie Underwood
*Source: BBM Fall 2013, Central Cume 12+, Mon-Sun 5a-1a
Miranda Lambert
Jason Aldean
The Band Perry
December 2013:
On www.country1067.com
 25,527 unique visitors*
 458,004 page views*
 20,515 loyalty members***
**Country Music Listeners in Kitchener-Waterloo…
 90% of Country listeners tuned into radio yesterday
 44% earn a Household Income of over $75,000
 48% have started or completed a university, college
or post-graduate education
 62% own their own home
 10% own a vacation property
 64% have an RRSP
 22% Are Owners, Managers and Professionals
**Source: BBM RTS Kitchener-Waterloo Fall 2009, A12+ who listen to Country 106.7
February 2014
www.country1067.com
Source: *Omniture Analytics
***M2o Media
COUNTRY 106.7 is Waterloo region’s
only local choice for Country Music!
Mornings with CAMPBELL & FARWELL! Each day from 5am-10am Jennifer
Campbell and Mike Farwell make your mornings so much fun! Join resident
country music expert Jennifer Campbell and Waterloo region’s #1 cheerleader
Mike Farwell for Today’s Best Country and a guaranteed great time!
COUNTRY 106.7 is your home for Today’s Best Country all day long!
 Traffic every morning and afternoon partnered with the
region’s most respected voice for traffic: 570News
 Commercial Free Mondays! Start your week with a day of
non-stop country music and soon it’ll be your favourite day of
the week!
 country1067.com is the online
destination for COUNTRY 106.7 audience
looking for music, events and details on the
most exciting contests around!
 COUNTRY 106.7 Country Club is
dedicated to treating our most passionate
listeners to exclusive prizes, contests and
more. Membership has surpassed 20,500
members (and growing)!
February 2014
TODAY’S BEST COUNTRY COUNTRY 106.7 TODAY’S BEST COUNTRY COUNTRY 106.7 TODAY’S BEST COUNTRY COUNTRY 106.7
Age
12-17
18-24
25-34
35-44
45-54
55-64
65+
Sex
Male
Female
% of Weekly Reach
3.1%
18.5%
16.0%
16.4%
16.4%
15.6%
14.0%
% of Weekly Reach
Weekly Reach (A18+)
42.5%
57.5%
22,800
30,900
Household Size
1-2 Persons
3-4 Persons
5+ Persons
42.7%
44.9%
12.4%
22,900
24,100
6,700
University Degree/Post Grad
47.6%
25,600
Owners/Managers/Professionals
30.0%
16,100
Household Income $60,000+
49.4%
26,600
Household Income $75,000
42.4%
22,800
Household Income $100,000+
33.2%
17,900
www.country1067.com
Source: BBM Fall 2013 (Sep 2 – Oct 27), MicroBBM5.1,
Kitchener-Waterloo Central Market, Monday to Sunday, 5a-1a
TODAY’S BEST COUNTRY COUNTRY 106.7 TODAY’S BEST COUNTRY COUNTRY 106.7 TODAY’S BEST COUNTRY COUNTRY
TODAY’S BEST COUNTRY COUNTRY 106.7 TODAY’S BEST COUNTRY COUNTRY 106.7 TODAY’S BEST COUNTRY COUNTRY 106.7 TODAY’S BEST
55,800 Reached Weekly (Adults 12+/Central Market)
COUNTRY 106.7 plays Today’s Best Country for the Tri-Cities
and surrounding area including Guelph and Brantford.
Rogers Kitchener Radio Group
305 King St. W.,
Kitchener, ON N2G 4E4
PH: (519) 743-2611
FAX: (519) 743-7510
www.chymfm.com
www.country1067.com
www.570news.com
46.4% of Canada’s labour force is female.
Women make up 52.7% of professionals.
HR Development Canada
Working women and women entrepreneurs are the
primary decision-makers in Canadian households,
influencing 95% of purchasing decisions.
Centre for Women’s Research
As a demographic, working moms are logically the most desirable
sector of all. Their personal income alone represents enormous
purchasing power, especially for the 34 % of Canadian business
owners… Terry Poulton, Strategy 10/20/03
Women Aged 35-54 Top 15 Retail Spending $250+
Source: BBM RTS Kitchener-Waterloo Fall ‘09
9.5% of Women Aged 35-54 will listen
to COUNTRY 106.7 this week!*
*Source: Airware BBM Fall 2013, Central Cume F35-54