Toyota Mobility Priorities

Mark Oldenburg
National Fleet Marketing, Mobility and
Strategic Planning Manager
Toyota Motor Sales, U.S.A., Inc.
Bill Burris – Fleet Marketing, Trade Shows & Mobility Sales Manager
Yohei Owaki – Toyota Auto Body Co, Ltd.
Taketsugu Okubo – Toyota Auto Body Co, Ltd.
Oji Mizumoto – Toyota Auto Body Co, Ltd.
Agenda
- 2011 Toyota Sales Highlights
- 2011 Toyota Mobility Partner Results
- Toyota Mobility Marketing
- Toyota Mobility - 2012 and Beyond
2011 Auto Industry Results
Despite challenging economic conditions
and international disasters:
-Toyota manufacturing facilities were back to full
production 3 months ahead of schedule
-Successfully managed Thailand flooding impact
Toyota 2011 Sales Highlights
Camry was STILL the #1 selling car in America
(10 years in a row!)
Corolla repeated as the #1 compact sedan
Tacoma was STILL the #1 compact pickup
(6 years in a row!)
Toyota 2011 Sales Highlights
Prius - the top-selling hybrid vehicle
Toyota Sienna - the best selling van in America
Toyota Mobility sales posted a strong increase!
Toyota in the Press
Recent comments from the media:
“Toyota Gets Its Stride Back”
“Best Resale Value of Any Brand”
“More Awards Than Any Other Manufacturer”
“Toyota Could Reclaim Top Spot”
Sienna Rampvan Top 10 dealers
BraunAbility Dealer
Principal/GM
1 Ability Center
2 Adaptive Driving Access
Darrell Heath
Tom Poole
3 Advanced Mobility Systems
Guy Tucker
4 J Bussani Inc
John Bussani
5 Mobility Works
Bill Koeblitz
6 Performance Mobility
Kevin Durbin
7 Ride-Away Handicap Equip.
Mark Lore
8 Shoppers Home Healthcare
Bill Burgon
9 Superior Van & Mobility
Sam Cook
10 United Access LLC
Richard May
Top Lift-Up Seat Dealers
Bruno Dealer
Principal/GM
1 Eureka Solutions
Nathalie Plouffe
2 Mobility Works
Eric Mansfield
3 Ability Center
Darrell Heath
4 Ride-Away Handicap Equipment
Mark Lore
5 Shoppers Home Healthcare
Bill Burgon
6 Adaptive Driving Access Inc.
Tom Poole
7 Advanced Mobility Systems
Guy Tucker
8 Golden Mobility
Denis LaLonde
9 Main Mobility Inc.
Tom Lorentz
Toyota Mobility Program
Our Mission
To provide solutions that serve
the mobility needs of our customers
to enhance one’s quality of life
Toyota Mobility Priorities
– Increase Customer Awareness
 “More Options Less Compromise” campaign
– Improve Customer Experience
– Strengthen partnerships with
 BraunAbility
 Bruno Independent Living Aids
 NMEDA
New Mobility Ad Campaign
Print Ads & Photo Assets
Print Ad in Industry Pubs
Brochure – tri fold
Brochure – interior
Point of Sale Materials
Counter Top
Wall Poster
Retractable Banner
Tablecloth
Window Cling
Interactive Banner Ads
Awareness Activities
– Auto Shows
– Abilities Expos
– Event Partnerships
– Special Events
Increase Customer Awareness:
Internet & Social Media
_
- Campaign on Facebook
- 5 nonprofit organizations
per day
- Most votes at end of day
wins the vehicle of their
choice
- 15 winners chose a
mobility solution
Increase Customer Awareness:
Internet & Social Media
_
So successful
we’re doing it
again in 2012
Rachelle Friedman
Marc Strohmaier
Marc Strohmaier
Toyota Mobility Priorities
– Increase Customer Awareness
 “More Options Less Compromise” campaign
– Improve Customer Experience
Improved Customer Handling:
New eShowroom Toyota Dealer Mobility Section
Regional Mobility Champions
Toyota Dealer Expo
2012 and Beyond
- Redesigned BraunAbility Sienna Rampvan
2012 Sienna Rampvan Infloor
• Release target is May 5, 2012
• New Infloor Ramp
• New Interior Plastics
– Bulkhead, door b pillar, doors, rear vertical
• New Seat Base Step and Roll
• New Seat Base Covers
• New Step Flare Standard
• New Rubberized Floor Option
• New Footrest Design
2012 Sienna Rampvan Infloor
Redesigned Door Panel
Redesigned Front Bulkhead
Redesigned Center Stack
Redesigned Foot Rest
Redesigned Foot Rest
New Sienna Step and Roll
New Seat Base
New Front Interior Panels
Front Toe Pan Transition
2012 and Beyond
- Redesigned BraunAbility Sienna Rampvan
- Strengthen our relationship with mobility partners
- Continue strong marketing efforts
- Improve customer experience
- Provide customers with “More Options and Less
Compromise”
Thank You