2016 media kit - Pittsburgh Magazine

2016 MEDIA KIT
each month – in print, online and at our events – an
average of 336,103 people turn to pittsburgh magazine for
content that tells the unfolding story of pittsburgh.
We deliver information where our readers congregate: in the pages of our print
magazine; via pittsburghmagazine.com; on our award-winning blogs; through
social media channels; via two innovative mobile apps; and in person via our
experiential events.
MORE
THAN A
MAGAZINE.
Pittsburgh Magazine is more than the region’s premier
lifestyle magazine. Since 1969, Pittsburgh has been both
our hometown and our inspiration. We stay rooted
in our heritage but, like Pittsburgh, we are constantly
reinventing ourselves. So today, Pittsburgh Magazine is
much more than a monthly magazine. We’re an awardwinning branded platform that connects our loyal
readers to a fascinating city while creating a trusted
environment for advertisers to reach Pittsburgh’s
most influential and affluent consumers.
BETSY BENSON
2
PUBLISHER
412/304.0920 / [email protected]
OUR REACH
PRINT READER PROFILE
SOCIAL
Twitter: 45,538; Facebook: 15,496;
Pinterest: 2,300; Instagram: 1,327
64,661
93,016
336,103
35,960
80%
PIT TSBURGHERS
Average monthly
print distribution
E-NEWS
25,592
54%
46%
MALE
FEMALE
PRINT
15
33,2
plan to remodel in the
next year
Subscribers
18,911
185,969
DIGITAL
EDITION
EVENTS
Registered attendees
per year
7,755
own a home with a market
value of $300K+
have a college education
72,935
67,179
are frequent
wine drinkers
have a household
income of $100K+
54,191
127,649
4
CIRCULATION: by the numbers
47,420
17,879
1,382
are business owners
or CEOs
attended a cultural
event in the last year
Average unique visitors
per month, (Google Analytics)
52,126
have liquid assets
of $250K+
are frequent
restaurant diners
ONLINE
SOURCE: MEDIA AUDIT, SUMMER 2015
28,175
TOTAL AVERAGE
MONTHLY CIRCULATION
PAID AND VERIFIED
INDIVIDUAL SUBSCRIPTIONS*
3,658
SINGLE-COPY SALES*
*source: as filed with the alliance for audited media for the six months ended june 30, 2015. subject to audit.
91% OF U.S. ADULTS READ PRINT MAGAZINES
GFK MRI FALL 2014
18,911
DIGITAL EDITION
APP DOWNLOADS TO DATE
CORPORATIONS, HOTELS &
WAITING ROOMS*
(VERIFIED PUBLIC-PLACE SUBSCRIPTIONS)
EDITORIAL
2016
CALENDAR
AUGUST
EDITORIAL: Deep in the Heart of Downtown, Top
Dentists
EVENTS: Weddings Launch
SECTIONS: Retirement Planning Guide, Medical Profiles
DATES: Space Close: 6/27 Copy/Art: 7/8
In Hand: 7/25
SEPT EMBER
EDITORIAL: College/University Issue, Fall Fashion
EVENTS: Ultimate House
SECTIONS: Travel & Getaway Guide, Higher Education
Guide, Fashion, Fall Arts Guide
DATES: Space Close: 8/3 Copy/Art: 8/12
In Hand: 8/29
F E B RUA RY
EDITORIAL: Underground Pittsburgh
EVENTS: Fashion with Compassion, Women in Business,
Weddings Launch
SECTIONS: Fashion with Compassion, Women in Business,
Education Guide, Travel & Getaway Guide, Summer Camp Guide
DATES: Space Close: 12/28 Copy/Art: 1/8 In Hand: 1/25
OCTOBER
M A RC H
EDITORIAL: Pittsburgh Neighborhoods, Beer Bracketology
EVENTS: Pittsburgh Home & Garden Show, Home of the Year
Reception, Beer Bracket
SECTIONS: Higher Education Guide, Retirement Planning Guide
DATES: Space Close: 1/26 Copy/Art: 2/4
On Sale: 2/22
A P RI L
EDITORIAL: The Great Outdoors, Spring Fashion
EVENTS: Women in Business
SECTIONS: Travel & Getaway Guide, Summer Camp Guide,
Women in Business, Fashion, Earth Day
DATES: Space Close: 2/24 Copy/Art: 3/4
In Hand: 3/21
JUN E
EDITORIAL: Made in Pittsburgh
EVENTS: Made in Pittsburgh, Women in Business
SECTIONS: Education Guide, Women in Business, Give
Guide, Wedding Planner
DATES: Space Close: 8/29 Copy/Art: 9/8
In Hand: 9/26
EDITORIAL: Best Restaurants
EVENTS: Best Restaurants Party, Chef
Awards Reception
SECTIONS: Travel & Getaway Guide; STEM
DATES: Space Close: 4/26 Copy/Art: 5/5
In Hand: 5/20
N OV EMBER
EDITORIAL: 40 Under 40
EVENTS: 40 Under 40 Awards
SECTIONS: Travel & Getaway Guide,
Ultimate House, Higher Education Guide
DATES: Space Close: 9/27 Copy/Art: 10/7
In Hand: 10/24
M AY
EDITORIAL: Best
Doctors
EVENTS: Best
Doctors
Reception
SECTIONS:
Medical Profiles,
Higher Education
Guide
DATES: Space
Close: 3/30
Copy/Art: 4/8
In Hand: 4/25
JANUA RY
EDITORIAL: Pittsburgher of the Year
EVENTS: Pittsburgher of the Year Reception
SECTIONS: Education Guide
DATES: Space Close: 11/30
Copy/Art: 12/9 In Hand: 12/28
6
JULY
EDITORIAL: Best of the ‘Burgh, Summer Fashion
EVENTS: Best of the ‘Burgh Party, Women in Business
SECTIONS: Best of the ‘Burgh Hall of Fame, Women
in Business, Fashion
DATES: Space Close: 5/31 Copy/Art: 6/10
In Hand: 6/24
7
DEC EMBER
EDITORIAL: Winter Getaways, Winter Fashion
SECTIONS: Retirement Planning Guide, Fashion,
Faces, Holiday Gift Guide
DATES: Space Close: 10/26 Copy/Art: 11/4
In Hand: 11/21
*SUBJECT TO CHANGE
B:24.25”
SPECIAL PUBLICATIONS
T:24”
January
11/16
11/24
12/28
March
1/8
2/4
2/22
June
4/4
4/18
5/20
October
8/8
8/24
9/26
David Brodland, MD
John Zitelli, MD
EDITORIAL: Four stand-alone
issues in January, March, June and
October poly-bagged with our
monthly magazine
EVENTS: Home of the Year
Reception (March)
Endocrinology, Diabetes
and Metabolism
If there are crossovers (type or photos) from inside gatefold page
to page 1, adjustments will be made by the printer because of the
.125" “side glue” overlap of the cover to page 1 to our nearlyfor
100 physicians
who
if possible, it’s best toCongratulations
avoid crossovers
type and
made Pittsburgh
list of “Best Doctors.”
intricate patterns that
may notMagazine’s
align correctly
Their dedication helps us deliver health for all. For a referral,
The InDesign file call
can
used as
a template
DOCTORS
(362-8677)
or visit AHN.ORG
412.be
the page sizes are correct for gatefold panels and page 1
Murray Gordon, MD
Jennifer Holst, MD
Gastroenterology
Otolaryngology
Michael Bowman, MD
James Sferra, MD
Nicholas Sotereanos, MD
Paul Lebovitz, MD
Internal Medicine
Francis Colangelo, MD
James Costlow, MD
Monica Dua, MD
Marc Itskowitz, MD
Richard McQuigg, MD
Bryan Negrini, MD
James Reilly, MD
Richard Rosenthal, MD
F:7.625”
Febuary
August
In Hand
12/29
1/12
2/10
7/5
7/21
Custom magazines, sponsored content,
special sections and more. We can create a
comprehensive marketing communications
package for you — all infused with the energy,
authority and results-driven content for which
Pittsburgh Magazine is known.
8/17
Susan Manzi, MD
Mary Chester Wasko, MD
Sleep Medicine
Daniel Shade, MD
Surgical Oncology
Howard Edington, MD
Norman Wolmark, MD
Thoracic Surgery
Douglas Chen, MD
Todd Hillman, MD
Joseph Turner, MD
Rodney Landreneau, MD
George Magovern, MD
Pathology
Jeffrey Cohen, MD
John Lyne, MD
Ralph Miller, MD
Carlos Vivas, MD
Jan Silverman, MD
Pediatric Otolaryngology
Christopher Post, MD
Pediatrics General
David Bertocchi, MD
Edward Ketyer, MD
Jennifer Romero, MD
Deborah Rotenstein, MD
Jeffrey Ubinger, MD
GATEFOLD
Urology
Vascular Surgery
Satish Muluk, MD
F:8.25”
Scoop UP CLOSE
Living
GOTTA HAVE IT!
PROPS!
Jules Boutique in Lawrenceville is
expanding its merchandise selection
to include more premium denim as well
as more menswear. To reflect the new
direction, the boutique is changing its name
to Jack + Jules. [julespittsburgh.com]
Natural Wonders
Talk about a fresh scent. The organic and sustainable
products found in the Supernatural Soap gift box [$55]
contain herbs grown in founder Rachel Dudley’s own
backyard garden. The Dormont resident writes and
cuts the labels herself to reduce paper use. Packaging
also is compostable, recyclable or reusable. [Available at
supernaturalsoap.etsy.com; Olive & Marlowe, 5975 Broad St., East Liberty,
412/362-1942, oliveandmarlowe.com; Staghorn Home & Garden Café,
517 Greenfield Ave., Greenfield, 412/315-7298, staghorngardencafe.com]
C A T T A I L S
PARTNERING TO MAKE A DIFFERENCE IN
COMMUNITIES WHERE WE WORK AND LIVE
PHOTO BY CHUCK BEARD
THE GOODS 37
HOME FRONT 39
HIT THE STREET 41
THRIVE 43
SCENE 44
Found on the Rachel Carson Trail at Harrison Hills Park
32
PITTSBURGHMAGAZINE.COM/UPCLOSE
pittsburghmagazine.com/gottahaveit | MAY 2015 |
TIP-ON
b e l ly b a n d s
A printed paper band wraps around the outside of the magazine; readers must
remove the bellyband to open the magazine.
p o ly b ag i n s e r t s / p r i n t e d p o ly
Insert your pre-printed brochure into a plastic polybag and/or print your
message directly on the plastic.
YOUR
GUIDE
g at e f o l d s
If a spread isn’t large enough for your message, consider a gatefold cover
(3 or 4 pages) or butterfly gatefold (8 pages) inside the magazine.
2015
KIDS
TO THE
TOYOTA
MARATHON
tipping
Tipping allows an insert of easily-removed product samples, ads or even a poster
into the magazine.
CIT Y GUIDE
Space Close: 5/23
Copy/Art: 6/6
In Hand: 7/5
8
EDITORIAL: Our Communities
SECTIONS: Education Guide, Higher
Education Guide, Medical Profiles,
Wedding Planner, Home Marketplace
05.15_049x056_KidsMarathonSAS.indd 49
4/13/15 2:59 PM
CUSTOM SECTION
WENDY McCABE
SPECIAL PROJECTS MANAGER
412/304.0907 / [email protected]
35
Magenta,
Link Name:
AHN_15_022_RF_4CSWOP.tif (CMYK; 300 ppi;
100%), AHN_15_AlleghenyHN_hz_4C_WHT.
eps (90.31%), SignOff_out_K_stack.eps (83%)
Printed At
None
Rheumatology
Cyan,
Prepared by:
Southfield, MI • 248.354.9700
Paul Kiproff, MD
Robert Williams, MD
4/13/15 6:06 PM
F:8.125”
CUSTOM &
HIGH-IMPACT
PUBLISHING
Copy/Art
Radiology
AHN5-033 (Gatefold)
94032_AHN_AHN5-033_Gatefold.indd 1
Space Close
Phillip Choo, MD
Garry Condon, MD
Orthopaedic Surgery
Robert Beasley, DO
Fred Fioravanti, MD
Martin Seltman, MD
Robert Cicco, MD
Alan Lantzy, MD
EDITORIAL: Spring and Fall issues
featuring Real Pittsburgh Weddings
EVENTS: Launch Party (February and
August)
SECTIONS: Weddings Profiles, Travel
& Getaway Guide
Ophthalmology
Family Medicine
Neonatal-Perinatal Medicine
WEDDINGS
Thomas Krivak, MD
Benjamin Peticca, MD
Fredric Price, MD
Ronald Thomas, MD
T:10.875”
In Hand
Dermatology
S:10.375”
Copy/Art
Judith Balk, MD
PageMD
1
Bryan Hecht,
Knepp,trim
MD size)
8.25"Elizabeth
(regular
B:11.125”
Space Close
OBGYN
Daniel Shade, MD
Anil Singh, MD
Antonios Zikos, MD
Inside gatefold
Right panel - 8.125" (backs up front cover)
Krystal Carter / Jeffrey Mansk
Inside gatefold - page size REVISED
Left panel - 7.625" (backs up panel to the right of front cover)
Youssef Arshoun, MD
Athanasios Colonias, MD
Russell Fuhrer, MD
Stephen Michael Karlovits, MD
Alexander Kirichenko, MD
David Parda, MD
Mark Trombetta, MD
Fonts
Fonts:
Times (Regular), Verlag (Bold, Light), Helvetica (Medium)
HOME
Susan Baser, MD
by
Critical Care Medicine/
Pulmonary
Radiation Oncology
Hodge, Brent
Studeny, Jessica
Young, Raun
Stelmaszek, Michael
Lindenbaum, Emily
Gee, Stephanie
None
4
Neurology
Van Nickell, MD
Michael Rancurello, MD
Approvals
Print Producer
Account Mgr
Art Director
Copywriter
Traffic
Art Producer
Scale
Proof #
Michael Rancurello, MD
Psychiatry
From: kcarter-mpt-09193
Khaled Aziz, MD
Eugene Bonaroti, MD
Michael Horowitz, MD
Michael Oh, MD
Richard Spiro, MD
Donald Whiting, MD
Child and Adolescent
Psychiatry
ALLEGHENY HEALTH NETWORK
151105400019
94032
24” x 10.875”
24.25” x 11.125”
23.5” x 10.375”
300 dpi
000 - ALLEGHENY HEALTH
NETWORK
Neurological Surgery
Plastic Surgery
Howard Edington, MD
Frederick Heckler, MD
Michael White, MD
Job info
Client
Job #
Prefix
Trim
Bleed
Live
Line Screen
Product Code
Unit
Rozlyn Berty, MD
David Levenson, MD
Saved at: 4-13-2015 3:09 PM
Nephrology
Raymond Benza, MD
Robert Biederman, MD
Aashish Dua, MD
Tony Farah, MD
David Lasorda, DO
Srinivas Murali, MD
Indu Poornima, MD
94032_AHN_AHN5-033_Gatefold.indd
Cardiovascular Disease
Yellow,
Black
S:23.5”
COMPELLING EDITORIAL CONTENT
IN EACH ISSUE OF PITTSBURGH MAGAZINE:
Scoop
Living
GOTTA HAVE IT!
AROUND THE ’BURGH
SPOTTED
Actor Alec Baldwin took in a Dec. 6
performance by the Pittsburgh Symphony
Orchestra before posing for photos backstage
at Heinz Hall.
COMPUTER
PROPS!
Jules Boutique in Lawrenceville is
expanding its merchandise selection
to include more premium denim as well
as more menswear. To reflect the new
direction, the boutique is changing its name
to Jack + Jules. [julespittsburgh.com]
Taste
EAT OUT
PROPS
The Art Institute of Pittsburgh served
as host May 16 to a James Beard benefit
dinner for WQED culinary legend Chris
Fennimore. A cadre of AIP instructors
prepared the food.
Natural Wonders
supernaturalsoap.etsy.com; Olive & Marlowe, 5975 Broad St., East Liberty,
412/362-1942, oliveandmarlowe.com; Staghorn Home & Garden Café,
517 Greenfield Ave., Greenfield, 412/315-7298, staghorngardencafe.com]
A Tuscan-Inspired Valentine
I
PHOTO COURTESY NARCISI WINERY
RICK SEBAK 22
EDITOR’S PICK 23
LOWDOWN 25
YOU SHOULD KNOW 26
SPORTS 28
UP CLOSE 31
pittsburghmagazine.com | FEBRUARY 2015 |
THE GOODS 37
HOME FRONT 39
HIT THE STREET 41
THRIVE 43
SCENE 44
pittsburghmagazine.com/gottahaveit | MAY 2015 |
21
SCOOP
Favorites in Scoop include ‘How’s Work?’,
personality profile ‘You Should Know’ and Rick
Sebak’s ‘All Roads Lead to Pittsburgh.’
LIVING
Datebook
T
hree’s company and makes up the charm at Pearlstein, Warhol, Cantor: From Pittsburgh
to New York. It’s the first exhibition to explore the careers of Philip Pearlstein, Andy Warhol
and Dorothy Cantor — first as students at Carnegie Tech (now Carnegie Mellon University)
and then as young artists trying to break into the New York scene in the early 1950s. Keep an
eye out for a new work Pearlstein created this year. [The Andy Warhol Museum, through Sept. 6, 117 Sandusky St.,
North Shore; 412/237-8300, warhol.org] — Mike May
PHOTO BY LEONARD KESSLER, COURTESY THE ARCHIVES OF AMERICAN ART, SMITHSONIAN INSTITUTION
SPOTLIGHT 144
TOP 10 146
THE BEAT 148
NIGHTLIFE+FLICKS 150
CENTER STAGE 151
EXHIBITS 152
DANCE 153
UNDERCOVER
+SPEAK UP 154
pittsburghmagazine.com/culture | JULY 2015 |
143
Dine
xecutive Chef Anthony Hruska says that Ten Penny’s carrot-cake pancake plate is a “perfect example”
of the food he tries to create at the restaurant: reinterpreted American cuisine. He makes the brunch
dish using a carrot-cake recipe — the kitchen staff also uses the batter for muffins at times. Hruska and
company plate the weekend offering with maple-infused cream cheese and roasted pineapple-rum syrup.
RESTAURANT
LISTINGS 220
pittsburghmagazine.com/restaurants | JUNE 2015 |
WHERE WE’RE EATING
& A LA CARTE 168
GROW. COOK. DRINK. 169
CORK NOTES 169
pittsburghmagazine.com/eat | JUNE 2015 |
PHOTO BY LAURA PETRILLA
BY THE NUMBERS
572,580
167
Average monthly pageviews
185,969
PittGirl’s
Last Laugh
BY VIRGINIA MONTANEZ | ILLUSTRATION BY WAYNO
Average monthly unique visitors
I’ve been given the Pittsburgh Left … and I’ve
given it many times.
Because my husband had done all of his
driving in Mexico before moving here, he assumed
the Pittsburgh Left was the American Left. So
when we would drive in other cities, he would
say things including, “Why won’t that guy turn
already? I’ve waved him on and flashed my lights.”
And the other drivers probably were saying,
“What is this guy trying to tell me? Are my highbeams on? Is my car on fire? A hawk on my roof?
What?!”
Once in North Carolina when we were stopped
at a light waiting for the left-turn signal to go
green, my husband actually said, “They don’t
need a left-turn signal here. Why don’t they
just let people make the left against the moving
traffic?”
And that’s when I realized he didn’t know
the Pittsburgh Left lives in Pittsburgh, where it
probably never uses its turn signal.
Unless it starts being enforced, the Pittsburgh
Left isn’t going away. You can have it and our
parking chairs when you pry them from our cold,
dead Terrible Towel-twirling hands.
But as one Redditor pointed out, the
Pittsburgh Left “used to be something you were
given ... Somewhere along the line it became
some kind of taken-for-granted right.”
A. Men.
What does that mean? It means when the light
turns green, if you have not been waved on or
otherwise signaled by the right-of-way driver that
you may proceed with your left turn first, you should not dart in front of the
oncoming traffic like a suicidal deer.
[Suddenly, everyone in Mt. Lebanon perks up: “Did she say ‘deer?’”]
When we start TAKING the Pittsburgh Left instead of ACCEPTING
it when given, bad things happen. Accidents. Anger. Squealing brakes.
Middle fingers. Insurance deductibles. Starting quarterbacks on
motorcycles admitted to UPMC Mercy while fans with questionable grips
on reality set up grills in the parking lot, tailgating as if it’s the Steelers’
season opener.
Give the Pittsburgh Left if you like, accept it if given ... but never, ever
just TAKE it.
Pittsburgh has lots of things wrong with it. Other than the weather,
those things can be fixed … such as bringing some courtesy back to the
Pittsburgh Left.
If you don’t agree, don’t let the Gateway Clipper hit you in the butt on
your way out. PM
36%
of our digital readers come to our
site via social media
I’m certainly not (much of a) Pollyanna when it comes
to Pittsburgh. I see its faults; I love it in spite of them.
[960 Penn Ave., downtown; 412/318-8000, tenpennypgh.com] — Kristina Martin
PHOTO BY LAURA PETRILLA
T
he owners of Leona’s have done a masterful job of revamping the ice-cream sandwich,
using slabs of nearly lactose-free, homemade ice cream with made-from-scratch cookies.
Creative flavor and color pairings further up the ante. Two seasonal selections include the
blueberry ice cream on oatmeal lace and raspberry on snickerdoodle. If you spot the ladies
around town with their ice cream tricycle, be sure to stop; these summertime classics are worth every
calorie and penny. [leonaspgh.com; products also sold at select area shops] — Kristina Martin
ecently, a Redditor with the
ironic handle Pgh_is_cool
asked, “What is your leastfavorite thing about living
in Pittsburgh?” His or her
query was rewarded with
approximately 600 responses from other
Redditors complaining about everything from
the dearth of reliable public transportation
(amen!) to “people here are not nice.”
I’m sorry, but if you think Pittsburghers are
not friendly, I’m going to have to assume you’re
Tom Brady.
There were complaints about the lack of
turn-signal use (testify!), residents’ distaste
for crossing rivers to dine or attend functions
(witness!) and the cornucopia of drunken
suck that is Carson Street on a weekend night
(preach!).
Pedestrians being forced to risk their lives
while using a crosswalk.
Potholes.
The weather.
The Squirrel Hill Tunnel. (I swear that
wasn’t me.)
“The sports.” (Huh?)
“Unjustified pride.” “Low self-esteem.”
(Which is it?)
“Total lack of any solid music scene.”
(Pittsburgh’s music scene is fantastic. This is
insane. I feel as if I’m taking crazy pills.)
It since has been deleted, but I was even
mentioned: “PittGirl. Ugh.” (I’ll bet that was
Luke Ravenstahl.)
On and on it went. Complaint after complaint. That IS what Pgh_is_cool
asked for; the responders simply were complying with the request.
I’m certainly not (much of a) Pollyanna when it comes to
Pittsburgh. I see its faults; I love it in spite of them, and I try to support
the people in the city who are working to improve it. So this isn’t a column
about these complaints being unjustified — because many of them are
(except the dig at me; I’m a delight), and it’s not a column I’ll close with
snark such as, “Don’t let the incline hit you on your way out, whiners.”
Instead, let’s talk about one thing in particular that appeared a few
times in the comments: the Pittsburgh Left. [Wilhelm scream]
I’m not so deep into the crazy pills that I’m going to tell you we need
to outlaw the Pittsburgh Left. Besides, it’s not a legal maneuver as it is.
It’s like Parking Chair Law. Doesn’t exist. It’s not on the PennDOT driver’s
license test. It simply is this: turning left at a stoplight in front of oncoming
traffic. We just put an innocuous-sounding name to it and made it a Thing.
Root of the Matter
E
Cream of the Crop
Robust monthly food coverage includes
‘Where We’re Eating,’ food critic Hal B. Klein’s
‘Grow. Cook. Drink.’ column and our monthly
restaurant review, ‘Dish’.
LOCAL SPOTS
COMING SOON
After running a successful Kickstarter
campaign, the couple behind the monthly
Pierogi Night events will open Apteka, an
eatery that’ll serve central and eastern
European cuisine, in the East End. [aptekapgh.com]
PITTSBURGHMAGAZINE.COM
TASTE
This department features ‘Things We Love,’
Scene and other lifestyle essentials.
WHAT’S HAPPENING
Triple
Threat
35
AVERAGE TIME ON SITE
219
240 | JUNE 2015 | pittsburghmagazine.com/pittgirl
DATEBOOK
Spotlight, Top 10, The Beat, Nightlife + Flicks,
Center Stage, Exhibits, Dance, Undercover +
Speak Up.
DINE
Our extensive list of restaurants around the
region.
PITTGIRL
PittGirl’s Last Laugh, by columnist
Virginia Montanez.
Blogs: 3:01 / Overall: 1:51
AUDIENCE
AWARD-WINNING CONTENT
IN THE LAST YEAR, PITTSBURGH MAGAZINE HAS WON:
51% are ages 25-44
54% male 46% female
39% have an income of $75k+
• Golden Quills: 7 Awards, 19 Nominations
• City Regional Magazine Association Awards: 1 Award, 4 Nominations
CINDI LASH
EDITOR
412/304.0921 / [email protected]
PHONE
delivers daily and weekly blogs, web-exclusive content, photo
galleries, videos and promotions plus all of Pittsburgh Magazine’s
monthly content to form a robust, unique online environment.
Talk about a fresh scent. The organic and sustainable
products found in the Supernatural Soap gift box [$55]
contain herbs grown in founder Rachel Dudley’s own
backyard garden. The Dormont resident writes and
cuts the labels herself to reduce paper use. Packaging
also is compostable, recyclable or reusable. [Available at
f flying your sweetheart to Tuscany for a weekend to celebrate Valentine’s Day isn’t a realistic option, consider a drive to West Deer
Township instead. Start with wine-tasting and a romantic dinner at the Tuscan-villa inspired Narcisi Winery [narcisiwinery.com]. The
spinach and artichoke dip, pasta entrées and signature tiramisu served in its restaurant pair with a bottle of the winery’s beloved, versatile
Riesling. For your overnight stay, check into the nearby Sun & Cricket [sunandcricket.com], a resort-style B&B tucked into a pristine 35-acre
estate. Sleep in Saturday and wake up hungry for the fabulous three-course breakfast, spend the afternoon cuddling by the fire or indulging in a
massage — or head outdoors to explore the scenic horse trails and local antique shops. Then it’s time for more candlelight and fine cuisine at the
exquisite Tuscan Inn [thetuscaninnzc.com]. Don’t fret if the 14th is booked. Sun & Cricket owner Tara Bradley-Steck says, “February’s one of our
busiest months. Any day can be Valentine’s Day.” — Elvira DiPaolo-Hoff
TABLET
*source: Google Analytics/Media Audit Summer ‘15
SOURCE: GOOGLE ANALYTICS; INCOME DATA FROM MEDIA AUDIT SUMMER ‘15
11
CHANNELS & BLOGS
TWO FREE APPS
BURGH.LY is our fresh and lively list of
things to eat, drink and do in the ’Burgh,
from the editors of Pittsburgh Magazine.
Available for iPhone and Android.
Debuted in August 2014
Winner of National CRMA Digital Innovation
Award, 2015
+
A DAILY
E-NEWSLETTER
PRIMARY
SPONSORSHIP
PRIMARY
SPONSORSHIP
CHANNELS
Ten dynamic channels feature the most popular articles from the magazine and exclusive content.
EAT + DRINK | CULTURE | BEST OF | BEST DOCS | STYLE | HOME | SPORTS
BUSINESS + ED | WEDDINGS | CITY GUIDE
BLOGS
Eight unique blogs provide insightful and sometimes amusing commentary on the latest happenings and trends in Pittsburgh.
THE 412 | AFTER DARK | BEYOND THE COOKIE TABLE | #GOTTAHAVEIT | PITT GIRL
MIKE PRISUTA’S SPORTS SECTION | THE BEST BLOG | EAT STREET
12
SPONSORED
CONTENT
SPONSORSHIP
PITTSBURGH MAGAZINE is
available anytime, anywhere via our
replica app on your iPad, iPhone,
Kindle Fire and Android devices.
Debuted March 2013
13
NEW IN 2016: The 412,
PM’s new daily e-newsletter
sent to 15,000+ recipients.
The 412 e-newsletter will
deliver the most viral posts
and topics plus rotating
daily content straight to
subscribers’ inboxes.
EVENTS
6
OUR BUZZ-WORTHY EVENTS ATTRACT MORE THAN
7,000 ATTENDEES EACH YEAR.
5
5
6
➊ BEST OF THE ‘BURGH
➋ BEST RESTAURANTS
➌ CHEF AWARDS
➍ WEDDINGS LAUNCH PARTY
➎ 40 UNDER 40
➏ PITTSBURGHER OF THE YEAR
➐ ULTIMATE HOUSE
➑ MADE IN PITTSBURGH
➒ FASHION WITH COMPASSION
➓ HOME OF THE YEAR
BEST DOCTORS
WOMEN IN BUSINESS
LEAH KRENN
14
MARKETING DIRECTOR
412/304.0918 / [email protected]
DIGITAL RATES
DIGITAL
SPECS
CHANNEL
MOBILE LEADERBOARD
MEDIUM RECTANGLE
CHANNEL AND BLOG SPONSORSHIP
leaderboard (728x90 px)
medium rectangle (300x250 px)
mobile leaderboard (300 x 50 px)
LEADERBOARD
BURGH.LY
BURGH.LY SPONSORSHIP
PM REPLICA APP SPONSORSHIP
(mobile leaderboard 300x50 px)
load screen (1242x2208 px)
listing (320x256 px + 100 words
of copy)
LISTING
BODY COPY
MOBILE LEADERBOARD
EAT+DRINK
BEST OF
CULTURE
BEST DOCTORS
SPORTS
BUSINESS+ED
STYLE
WEDDINGS
HOME
CITY GUIDE
PER MONTH
$3,500
$2,000
$2,000
N/A
leaderboard (728x90 px)
sponsored content (150x50 px image, 50 words copy + link)
SPONSORED CONTENT
$2,000
N/A
$3,000
PITTGIRL
$2,000
AFTER DARK
$1,500
PER MONTH
BURGH.LY
$2,000
PM REPLICA APP
$1,500
• Apps have one exclusive sponsor per month and are
sold in 3-month increments.
• Burghl.ly sponsorship includes a load screen
and a listing.
• Pittsburgh Magazine Replica App sponsorship includes
a mobile leaderboard in multiple locations.
$1,500
$2,000
E-NEWSLETTERS
$1,000
THE 412
$1,000
PRIMARY SPONSOR: $2,300*
SPONSORED CONTENT: $600*
*Sponsorship for the 412 e-newsletter is sold by days
in monthly increments. Sponsorship includes 4 to 5
issues depending on the month. Each day represents
a different theme, and every issue includes the most
buzz-worthy topic of the day.
• Monday: Sports, Health & Fitness
• Tuesday: Style & Home
• Wednesday: Biz & Education
• Thursday: Events & After Dark
• Friday: Food & Dining
LEADERBOARD
16
THE 412
APPS
Channel sponsorship includes a leaderboard and a medium
rectangle ad on the channel landing page and on all
corresponding articles (including archive) for the duration
of the sponsorship. Sponsorship is available in 3-month
increments. Sponsored content available with frequency.
E-NEWSLETTER
PER MONTH
Blog sponsorship includes a leaderboard on the landing
page and a leaderboard and a medium rectangle ad on
all blog posts (including archive) for the duration of the
sponsorship.
All rates are net.
LOADING SCREEN
BLOGS
17
PRINT SPECS
PRINT RATES
All rates are gross
ROB
FULL PAGE
2/3 PAGE
1/2 PAGE
1/3 PAGE
1/6 PAGE
1/12 PAGE
2-PAGE SPREAD
1/6
VERTICAL:
2.25”x4.75”
FULL PAGE
2/3
BLEED: 8.5”x11.125”
TRIM: 8.25”x10.875”
LIVE AREA: 7.5”x10.125”
VERTICAL: 4.75”x9.625”
1/6
VERTICAL:
2.25”x4.75”
13X
9X
6X
3X
1X
$5,660
$6,220
$7,090
$8,330
$8,580
$4,490
$5,120
$5,610
$6,620
$6,990
$4,010
$4,490
$4,760
$5,380
$5,910
$2,740
$3,130
$3,470
$4,100
$4,330
$1,520
$1,670
$1,910
$2,180
$2,380
$390
$440
$500
$560
$620
$10,200 $11,200 $12,770
$15,270 $16,020
Nonprofits are eligible for discounted rates.
SPECIAL PUBLICATIONS:
WEDDINGS
1/2
HORIZONTAL: 7”x4.75”
2X
CITY GUIDE
HOME
1/3
VERTICAL:
2.25”x9.625”
2X
$7,550
FULL PAGE
$6,220 $5,660 $5,380
2/3 PAGE
$2,540 $2,310 2/3 PAGE
$6,000
2/3 PAGE
$5,120 $4,490 $4,270
1/2 PAGE
$1,900 $1,730 1/2 PAGE
$4,880
1/2 PAGE
$4,490 $4,010 $3,810
1/3 PAGE
$1,620 $1,470 1/3 PAGE
$3,710
1/3 PAGE
$3,130 $2,740 $2,600
$1,980
1/6 PAGE
$1,670 $1,520 $1,440
$910
$830
1/6 PAGE
2-PAGE SPREAD $11,200 $10,200 $9,690
SPECIAL ADVERTISING SECTIONS
WITH SPONSORED CONTENT, USE 6X RATE
WITHOUT SPONSORED CONTENT, USE 9X RATE
1/12
2.25”x2.25”
ART REQUIREMENTS
1/3
SQUARE: 4.75”x4.75”
1/12
1/6
2.25”x2.25”
HORIZONTAL: 4.75”x2.3125”
Ad sizes are WIDTH x HEIGHT. Art to be designed by Pittsburgh Magazine is due on the day of close. Print-ready art is due
one week later. PDFs are preferred, but Illustrator, EPS and Photoshop files are acceptable. Artwork must be high-resolution
(300 dpi). Full-page ads must include bleed and crop marks. Live materials should be kept a minimum distance of .1875” - .25”
away from trim. Fonts must be embedded in PDF files. Any RGB or spot colors must be converted to CMYK before submission.
Transparencies should be flattened. If submitting a spread, care must be taken with any crossover images or type, especially
with overrun files. FTP instructions are available on request.
RACHEL WINNER
18
3-4X
$3,330 $3,030 FULL PAGE
2-PAGE SPREAD $6,010 $5,460 2-PAGE SPREAD $12,830
ISLAND: 4.75”x7.1875”
1X
FULL PAGE
1/6 PAGE
1/2
1X
ADVERTISING DIRECTOR
412/304.0915 / [email protected]
WASHINGTON’S LANDING
600 WATERFRONT DRIVE, SUITE 100
PITTSBURGH, PA 15222
412/304.0900
PITTSBURGHMAGAZINE.COM