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Presentazione di PowerPoint
MISSION STATEMENT
To offer to the Automotive OEMs creative solutions based on our know-how
and flexibility through each stage of
Concept and Design
Product and Process Engineering
Niche vehicles Manufacturing
as a full-cycle turn-key partner, or a provider of specific services.
AUTOMOTIVE SERVICES OFFERED BY PININFARINA
DESIGN
MANUFACTURING
ENGINEERING
COMPANY HIGHLIGHTS
(as at 31.12.2005)
17 LOCATIONS IN 6 COUNTRIES (ITALY, FRANCE, GERMANY, SWEDEN,
MAROC, CHINA)
OVER 3,400 EMPLOYEES
80,000 CARS YEARLY PRODUCTION CAPACITY
1,500,000 ENGINEERING HOURS YEARLY CAPACITY
HOW PININFARINA ENTERED IN CHINA
EARLY 90’s STRATEGY: GROWTH IN SALES OF SERVICES TO THE AUTOMOTIVE
OEM’s (DESIGN AND ENGINEERING):
•
ECONOMICALLY DEVELOPED COUNTRIES
(FIAT GROUP, PSA, JAGUAR, FORD,GM, MITSUBISHI,VOLVO, HONDA,…)
•
EMERGING COUNTRIES
(CHINA, INDIA, BRASIL, RUSSIA, …)
HOW PININFARINA ENTERED IN CHINA
SEMINAR IN TIANJING, “ITALIAN STYLE AND ENGINEERING FOR AUTOMOTIVE BUSINESS”,
NOVEMBER 1993:
-Unione Industriale Torino
-Italian designers
-70 Chinese automotive Industries
ABOUT 20 CONTACTS OF INTEREST RAISED DURING THE SEMINAR
7 CHINESE COMPANIES IDENTIFIED AS POSSIBLE PARTNERS
5 OF THEM VISITED BY A PININFARINA TEAM
1 SELECTED: HARBIN MANUFACTURING COMPANY (NOW AVICHINA-HAFEI)
PININFARINA IN CHINA: 13 YEARS OF SUCCESS
15 AUTOMOTIVE DEVELOPMENT PROGRAMS
5 CLIENTS (CONTACTS WITH OTHER OEM’s ARE IN PROGRESS TO KEEP THIS
MARKET LEADER POSITION)
AT THE 2005 SHANGAI MOTORSHOW THERE WERE 5 CARS DESIGNED BY
PININFARINA FOR CHINESE OEMS:
- 3 OF THEM WERE NOMINATED AMONG FIVE FOR THE “BEST NEW
CAR” AWARD
- ONE OF THEM (CHERY M14) WON THE AWARD AS “BEST NEW
CAR” OF THE MOTORSHOW.
PININFARINA PRESENCE IN CHINA
In order to better support its presence in the market,
Pininfarina is establishing its presence in China
TODAY
TOMORROW
Harbin
Shenyang
Beijing
Beijing
Wuhu
Changsha
Pininfarina office in Beijing
LESSON LEARNT
TO KNOW, UNDERSTAND AND RESPECT CHINESE CULTURE
TO RECOGNIZE THE LEVEL REACHED BY CHINA, IN SOME AREAS HIGHER
THAN OURS
NOT TO OFFER “SECOND LEVEL” PRODUCT/SERVICES
TO CREATE A STRUCTURE TO MANAGE THE WOW, THE BUREAUCRACY AND
THE PROCEDURES OF THE COUNTRY
TO SPEED UP ITALIAN CONSULATES VISA RELEASE TO CHINESE COMPANIES
PERSONNEL
LOCAL SUPPLIER NETWORK STILL TO REACH THE NECESSARY LEVEL OF
QUALITY
LOCALIZATION OF SOME SERVICES CLOSE TO THE CUSTOMER (PROCESS
ENGINEERING, LAUNCH SUPPORT, LOCAL SUPPLIER NETWORK
MANAGEMENT)
CHINA: THREAT OR OPPORTUNITY ?