BVA-Auctions.com

Topics
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Background
How we monitor
Missing link
Results
BACKGROUND
Background BVA Auctions
Started in 2003 as the first online auction house in the Netherlands. Our clients
were requesting more transparency and a process that would fit the
compliance rules and regulations.
We are the largest full-service auction house in Europe.
Group turnover 2014
* excl. property and registered ships
180 MIO*
How things developed
2011: 570.000 sold lots in over 1600 auctions.
2012: 600.000 sold lots in over 2000 auctions.
2013: 1.000.000 sold lots in over 2700 auctions.
2014: 1.400.000 sold lots in over 3300 auctions.
Registered users
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Heavy traffic & active users
Clients
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Banks
Lease company’s
Insurance company’s
Curators
Ministry of Finance
Local tax authorities
Commercial company’s
UNHCR
Charity organizations
Preferred partner of
Auctio Group
€28.200.000
€ 8.600.000
€ 65.000
€ 800 High user interaction
HOW WE MONITOR
How we started
40GB of logs per node per day?
Lets aggregate and filter!
Nice graphs!
This is cool
This is even better!
Replay user sessions? Great!
Customer calls about slow response
MISSING LINK
Dynatrace
Example - finding cause of delay
Actual example of a delay
Cause found
Love these database stats! Node found
Transaction peak found on node
Spiders, bots, scrapers
Business dashboard
RESULTS
Results
Avg. page load time
-­‐ 26.81%
Bounce Rate
-­‐32.51%
Avg. response time
-­‐ 18.27%
Results
Visits
SaIsfied ToleraIng
Frustrated
1st month
2nd month
3rd month
0
25
50
75
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Results
Bot Traffic Start
Real User 33%
Bot 67%
Bot Traffic Now
Bot 25%
Real User 75%
Lots to offer!