00A PD_Front_Cover.eps

Connect with
new home and
condo buyers.
Building on success and breaking new ground.
For over 20 years, we have been helping Canadians with
finding the right home. Over this time, we have built our
awareness to over 65% among Canadian consumers1 –
helping you connect with more customers looking for a
place to live.
Building on the success of our print publications New
Homes, New Homes & Condos, New Home Buyers Guide
and Condo Guide, we have invested our expertise and
knowledge to create a new consumer-centric website that
extends the reach of our print portfolio.
We are very excited to introduce the new online destination
for Canadians looking for a place to live: homeTRADER.ca.
Canada’s new online destination
for people finding a place to live.
homeTRADER.ca reflects Trader Corporation’s commitment
to deliver the best user experience and ultimately the best
advertising value for you. National in scope with local reach,
homeTRADER.ca is loaded with amazing content, tools and
functionality, allowing prospects to tour your properties and
explore neighbourhoods in a whole new way – generating
qualified leads for your business.
Multimedia campaigns in print and online reach the largest
possible audience. Integrating your campaigns in our print
and online media with homeTRADER will deliver this audience.
There’s a place for everyone and someone for every place.
homeTRADER will help everyone find their match.
(1) Trader Readership Study, Ad hoc Research Inc., August 2007
homeTRADER and homeTRADER.ca are trademarks of Trader Corporation in Canada.
This is just the beginning
Targeted. Dynamic. Personal.
Rich in content, easy-to-use and with helpful tools, homeTRADER.ca
will quickly become the online real estate destination for Canadian
home shoppers.
HIGHLIGHTS
•
We are committed to creating awareness and driving traffic through:
• Promotion at major trade shows and events
• An advertising campaign through our print and online media
• Leveraging traffic from YellowPages.ca™ and Trader Corporation
properties with over 9 million unique monthly visitors1
• Online campaigns targeted at registered and new users
• Significant investments in Search Engine Optimization and Search
Engine Marketing in Google, Yahoo! and MSN/Sympatico
•
Mutli-photo Property Tours
•
Neighbourhood amenities
powered by
•
Interactive mapping
with 2D, Road, Aerial and
Bird’s Eye views
•
Guided search and navigation
•
•
Search Results with Picture,
List and Map Views
Engaging, informative
editorial features
•
Saved Searches and Social
Networking
•
Building Brand Momentum
Geo-targeted content and
advertising
Feature-rich
Property Detail Pages
homeTRADER.ca provides the content, tools and intuitive usability to
make home searching easy and comfortable.
As users progress through their search, relevant finds and information
help them qualify the properties that suit them. They can feel confident
about making an informed decision when they come to your door.
(1) comScore MediaMetrix, September 2008
homeTRADER and homeTRADER.ca are trademarks of Trader Corporation in Canada. YellowPages.ca is a registered trademark of Yellow Pages Group in Canada.
Meet homeTRADER.ca
It’s different.
Search. Navigate. Find.
homeTRADER.ca has been designed to provide a personal, relevant and
easy-to-use online experience.
Different users browse in their own unique way, but they can all find your
listings on homeTRADER.ca. From simple keyword searches to the fully
interactive maps, homeTRADER.ca provides relevant results and the
navigational flexibility creates multiple paths to each property listing.
Reach the “in crowd”
Social networking greatly extends reach as it enables users to let everyone
in on their important and highly emotional decision.
With a simple click users can share their prospective new homes with their
friends on Facebook, MySpace!, Stumble it!, Digg, del.icio.us, Reddit and
Yahoo MyWeb.
Social Networking has become a daily activity for 51% of online Canadians.
An online survey showed that 7 million Canadians out of a total population
of 32 million use Facebook as of January 2008.1
Interactive Map Search
Users can target specific neighbourhoods by zooming in and panning
across the fully interactive map. Individual properties are shown on the
maps as clickable pins that take users directly to the property detail page.
Site Keyword Search
Alternatively, users can enter their own keywords along with their
preferences for key features to get fast, personalized results. Search
Results have three view options to ensure every listing has the greatest
chance to be seen by every user.
The intuitive usability and enhanced interactivity make the search
experience simple, engaging and more importantly – useful. They will
always find what they’re looking for – making it easier for them to meet
their match.
increases your visibility and advertising value delivering
This higher traffic in
a stronger return on your investment.
INTUITIVE SEARCH
Users can search properties with the interactive map
or by keyword site search.
(1) Online Survey, ZINC Research, December 2007
homeTRADER and homeTRADER.ca are trademarks of Trader Corporation in Canada.
FLEXIBLE NAVIGATION
Users can browse Search Results by List View, Picture View or Map View
–increasing your visibility and the odds of them finding your properties.
Personal. Enjoyable.
Multi-photos. Engaging Content. Qualified Leads.
As users refine their search and short list their favourites, the
content-rich Property Detail Pages on homeTRADER.ca bring
each property and community to life.
Loaded with information, the Property Details Page lets users
research the property comprehensively as well as explore the
neighbourhood – making sure it fits their lifestyle.
KEY FEATURES
•
Multi-photo tours of the property – inside and out
•
Geo-targeted mapping of neighbourhood
amenities powered by
•
Descriptions of the property, features and amenities
•
Directions to and from the property
•
Property Details: address, city, price, bedrooms,
bathrooms, interior floor area, lot size, parking
spaces and more
•
Contact Property Developer Form
With their research completed, prospective home buyers can
make their inquiry directly to you with the Contact Form at the
bottom of the page, delivering a confident, qualified customer at
your door – ready to make one of their most important decisions.
homeTRADER and homeTRADER.ca are trademarks of Trader Corporation in Canada. YellowPages.ca is a registered trademark of Yellow Pages Group in Canada.
Confident, qualified
home buyers.
Get results with our Media, Tools and Service.
INVEST IN SUCCESS
•
Integrated print and online offers
provide exceptional advertising
value and qualified lead generation
•
Greater reach through national
scope with regional focus
•
Showcase all your properties in
your branded Showroom with
direct links to your corporate
website
•
Real time management and
measurement of your campaign
performance
When looking for a place to live, home buyers employ various tools, resources
and strategies. Shoppers will consult different media sources at various stages
of the buying process.
As part of our integrated model, homeTRADER offers you the media, tools and
service that deliver the most prime prospects while giving you the control and
support to effectively manage and measure the performance of your campaign.
Media
•
Exposure online and in print publications such as New Homes,
New Homes & Condos, New Home Buyers Guide and Condo Guide*
•
More than 2 out of 3 Canadians are aware of Trader Corporation
real estate websites or magazines1
•
•
Flexible, effective branding
opportunities throughout
Nearly 1 out of 3 Canadians consult our media – at least 4 times a year1
Tools
•
Back-end tools provided by Trader Property Showroom enable 24/7
real-time management of your listings
•
Targeted, self-qualifying lead generation
•
Detailed reporting and statistics at your fingertips
Service
*In regions where print publicaiton is available.
(1) Trader Readership Study, Ad hoc Research Inc., August 2007
homeTRADER and homeTRADER.ca are trademarks of Trader Corporation in Canada.
•
Enjoy full service convenience with the control of self service features
•
Dedicated online support to help build and manage your campaigns
•
Professional, knowledgeable support is always available
Putting all the pieces together.
Premium Products. Premium Results.
homeTRADER.ca offers a range of premium products
to help you boost your sales. These features are
designed to compliment your homeTRADER.ca listings
and easily direct users to your Showroom, Property
Detail Pages or even your corporate website.
1
Priority Placement
Be seen first by moving your listings to the top of Search Results
pages as a “Featured Ad”. On average, Priority Placement listings
get 6 times more views and 4 times more clicks than
regular listings.1
2
Featured Builder Editorial
Prime positioning on the New Homes and Condos category page gives
great visibility and includes a photo, your logo and a lead-in to your
editorial. A simple click takes users to the complete story allowing them
to learn more about your company or specific developments.
3
Site Registration
S
Generate leads for your Preview Registrations and Site Openings with
prime positioning on the home page and the New Homes and Condos
category page.
4
Banners
Online banner ads are served on the home page and category pages.
They are a great tool to push special promotions and direct users
wherever you want them to go with a single click.
HOME PAGE
NEW HOMES AND CONDOS CATEGORY PAGE
SEARCH RESULTS PAGE – LIST VIEW
(1) Trader Corporation internal study comparing page views and clicks of priority placement ads against regular ads, January-August 2008.
homeTRADER and homeTRADER.ca are trademarks of Trader Corporation in Canada.
Stand out from the crowd
Manage. Measure. Report. In real-time.
Take control of your online campaigns with back-end tools provided
by Trader Property Showroom.
Keep your Showroom current and running according to your needs
and schedule. Track the progress of individual listings and see which
properties are the hottest performers.
All in real-time, all at your fingertips.
Powerful Back-end Tools That:
Manage
Measure
Trader Property Showroom is your
complete Content Management
Solution that allows you to manage your
inventory 24/7 – in real-time.
Trader Property Showroom also
provides valuable business metrics to
help you get the most out of your online
campaigns.
Search
• Edit
• View
• Delete
• View Previously Deleted Listings
•
homeTRADER and homeTRADER.ca are trademarks of Trader Corporation in Canada.
Inventory Reports
My Property Statistics
• My Property List Reports
• Sales Lead Reports
• My Account Settings
•
•
Everything you need.
HTCA_1253_BRO-NHC_E1008
Canada’s online destination for
people looking for a place to live.
homeTRADER and homeTRADER.ca are trademarks of Trader Corporation in Canada.