03_09_RWN_GB:Layout 1

spirit of excellence
•
Richard Wolf News
03/09
Success factor
"customer satisfaction"
excellenc
spirit of
RICHARD WOLF GmbH customer magazine
e
Editorial / Contents
3
Miscellaneous
1st International Laparoscopy
Congress in Shiraz, Iran
Advanced Laparoscopy
Workshop in Teheran, Iran
Stone Therapy OR Course in Riyadh
Dear business associates,
"Customer satisfaction at a high when the
economic situation is at a low" is currently
the prime concern of every business. This
goes for Richard Wolf as well. "Even closer
to our customers and marketing partners" is
now written big on the Richard Wolf flag.
Because consistent customer orientation
today and in future will be the key to our
success and continued profitable growth.
Particularly in times of economic challenges, we want to do everything to see the crisis as an opportunity to achieve even
greater customer orientation, service orientation and quality orientation. Today's situation forces companies to develop only products and systems that improve the productivity of medical personnel and nursing
staff and those that not only serve their
medical purpose but also represent cost
effectiveness. Worldwide, the name of
Richard Wolf stands for quality, innovation
and a service-oriented expert partner in
medical engineering.
Satisfied customers mean further decisions
to purchase – customer satisfaction is therefore a decisive competitive factor.
At the end of the first six months, the order
books improved. A wind of change seems to
be in the air. With the personal commitment
of everyone involved, we have a good basis
on which to achieve our goals for 2009.
We have established a new training centre
in Berlin to present our "core OR concept"
and integrated several workstations for training courses as of July 2009.
We wish you all enjoyable, refreshing and
event-filled holidays and hope you come
back ready for a good, vigorous start to
continue the successful work through the
last few months of the year.
126th Congress of the German Society
for Surgery
4
Stone Centre Special
Product Specialist Training
Successful PiezoLith 3000
Installation in Portugal
MegaPulse Demonstration and
Workshop
MegaPulse Service Training
MegaPulse Stone Laser for Bulgaria
6
Miscellaneous
Workshop for Arthroscopy of the Hand
and Endoscopically Assisted Decompression of the Ulnar Nerve
Continuous further Development of the
core OR
7
New Products
TECAM-3-USB
Staff News
FRAMELESS
The CYCLOPE
8
Ingo Priebe
PM gynaecology
Meeting Points
Congresses / Workshops 2009
P 3000 at the AUA / Chicago
Interview: Web Presence
With best regards
Standards
Alfons Notheis
Managing Director
2
Beatrice Roth
MPB
area Berlin
2
8
Editorial
Imprint
Miscellaneous
"Meet the expert"
"We believe in flow"
1st International Laparoscopy
Congress in Shiraz, Iran
Stone Therapy OR
Course in Riyadh
Along with three guest physicians (Dr.
Lang, Dr. Mallwany, Prof. Manncke),
Richard Wolf took part in the 1st International Laparoscopy Congress in
Shiraz (Iran) as one of the main sponsors. The speakers were able to share
personal experience with local colleagues relating to laparoscopic applications in the areas of surgery, gynaecology and urology and to point out the
advantages of Richard Wolf products in
these areas. This was followed by a
"meet-the-expert" session with the guest
physicians answering questions from
the auditorium. The event was comple-
"We believe in flow" – this could have
been the motto of the live OR in the King
Fahd Hospital in Saudi Arabia held with
the excellent support of Dr. Lahme. In
these climes with temperatures up to
60°C, urinary stones are a major problem. This means that demand for
modern stone therapy with the highest possible stone-free rates is
extremely high. Dr. Lahme demonstrated the mini-perc technique and
flexible uretero renoscopy using the
stone laser. Here, our new flexible
URS "the COBRA" was put into
PD Dr. Lahme
action with its flow characteristics
the like of which have never been seen
before. Thanks to a new concept, users
themselves can decide whether to irrigate
through both equal-size working channels or to use continuous irrigation with
irrigation and aspiration. With this choice,
the user has ideal endoscopic images
even in difficult conditions and this is
clearly reflected in the quality of the intervention. A special mechanism also allows a laser fibre to remain in the working
channel during the entire operation without damaging the channel or diminishing
the irrigation capacity. All the participants
agreed that you can't beat flow. Especially
when the instrument is as user-friendly as
our "COBRA".
Stefan Gillé
ted by a Live OR programme during
which Prof. Manncke along with interested Iranian surgeons performed a
laparoscopic fundoplication.
Stefan Heffner
Advanced training for physicians
Advanced Laparoscopy Workshop
in Teheran, Iran
Richard Wolf is committed to supporting advanced training programmes for
physicians in the area of laparoscopic
surgery. In Teheran (Iran), our agent
Aryan Tandorost runs a modern training
centre that offers a wide range of training programmes. One particular highlight at the last course made possible
by Richard Wolf was a guest paper by
Prof. Manncke on the topics of "fundoplication" and "advanced adrenalectomy". Along with participants, the theory
could be put into practice in the wet lab
using training and animal models.
Stefan Heffner
Motto of the congress "Humanity through technology"
126th Congress of the German Society for Surgery
The 126th Congress of the German
Society for Surgery was held this year
in Munich under the motto "Humanity
through technology".
One question raised by the congress president Prof. Schumpelick was "which
new developments benefit the patient?".
Among the prime concerns of Richard
Wolf when developing new products or
refining existing ones are the reduction of
invasiveness and improvement of the
ergonomics for the user. Combined with
innovative technology, our products are a
major factor in a successful intervention.
Once again, this congress showed that
our customers like to use this platform to
establish personal contact and to learn
about new products at the booth. This
year, it was pleasing
to greet a lot of young
surgeons many of
whom were particularly interested in the
ERAGON compact, our
new monopolar instrument series.
Stefan Heffner
3
Stone Centre Special
Responsibility MegaPulse stone laser
Product specialist Maik Bareis is
responsible for worldwide sales,
marketing and service of our MegaPulse stone laser. With Richard Wolf
since 1990, he has since also qualified in technical business administration and has been involved in
various areas of activity in the past.
During this time he gained extensive specialist knowledge and experience in sales
and service worldwide. His main areas of
activity were EPL service (worldwide service for EPL / PiezoLith 3000) Area
Manager ESWL / ESWT (Central America,
South America and Russia) and implementation of the ESWL / ESWT service
training.
Maik Bareis is the national and international contact for our MegaPulse stone
laser.
Tel.: +49 (0) 7043 35 375
Fax: +49 (0) 7043 35 462
Installation in the largest hospital in Portugal
Successful PiezoLith 3000 Installation in Portugal
With 1500 beds, the university hospital
"Hospital de Santa Maria" is the largest
and most important hospital in Portugal.
After complete renovation of the urological
department in recent months, we were the
first company to be given access to the
new rooms to install our new PiezoLith
3000. The speciality of the system is that
the PiezoLith 3000 is equipped with a
remote control system that allows personnel to operate the PiezoLith from a separate specially constructed control room.
This control room means that personnel
are no longer exposed to the usual X-ray
radiation. Doctors Bruno Paiva and Sérgio
Pereira were happy with the performance
Dr. Paiva (left), Dr. Pereira (right)
and handling of the PiezoLith 3000 system. During the first commissioning, 3
kidney and 2 ureteric stones were treated
successfully.
Maik Bareis
Training agencies in handling the MegaPulse
Product Specialist Training
During the product specialist training
from June 11 - 15, 2009 in the Richard
Wolf "Prima Vista" Academy, one of the
main topics was the MegaPulse stone
laser. In a detailed presentation, the
advantages of the laser were compared
with other methods of stone fragmentation. Our participants from Belgium,
Brazil, The Czech Republic, Norway,
Kazakhstan and England were able to
get a feeling for the handling and performance of the MegaPulse laser in
"HANDS ON" training in the workshop
with our product managers Mrs. Huber
and Mr. Becker constantly on hand to
give help and advice.
Maik Bareis
4
MegaPulse Demonstrations
and Workshops
During recent months, numerous demonstrations and workshops have been carried out abroad, all of which were successful and reflected the excellent performance of the MegaPulse laser. Demonstrations were arranged in Turkey, Spain,
Italy, Portugal and many other countries
with the cooperation of our agencies.
During these demonstrations, our agen-
cies were instructed how to handle the
laser. Sales, service and application training was also part of the package. The
absolute MegaPulse highlights were our
workshops in Greece, Venezuela, Spain
and Morocco each of which lasted several days. We will certainly be expanding
our laser activities further in the second
half of the year.
Maik Bareis
First basic training in the Prima Vista Academy
MegaPulse Service Training
On June 25, 2009 we welcomed 6
agencies (Turkey, Morocco, Syria, South
Africa, Slovakia and Lebanon) and a
Richard Wolf subsidiary (Richard Wolf
Belgium) to the first MegaPulse basic
training course in the Richard Wolf
"Prima Vista" Academy. After a detailed
product presentation, the programme
also included instruction on the safe use
of laser radiation, matching of optical
components and troubleshooting. The
participants all decided that they wanted
to take part in the next advanced training.
Maik Bareis
Stone Centre Special
Top hospital in Sofia installs the new MegaPulse
MegaPulse StoneLaser for Bulgaria
Our agency Medical Technics Engineering
Ltd. in Sofia has achieved a successful
introduction of our MegaPulse stone laser
in Bulgaria. With the "Hillclinic", we were
also able to win an absolutely top hospital that has specialized in VIP clients. The
hospital was only opened on June 29,
2009 and has 2 ORs equipped with the
latest technology and 8 VIP rooms that
stand up to comparison with a 5-star
hotel. After its installation and the introductory phase, the physicians Dr. Kalchev
and Dr. Botsevsky were extremely happy
with the handling and performance of the
MegaPulse laser.
Maik Bareis
Dr. Kalchev (left) and Dr. Botsevsky (right)
Full house!
spirit of excellence
LASER
Richard Wolf – supplier
of the most extensive
and versatile range for
stone therapy – now
offers not only ESWL,
EHL, ultrasound lithotripsy and pneumatic
lithotripsy (LithoClast)
but also a special desktop stone laser for LASER
lithotripsy.
Flexible Uretero-Renoscopes 270°
"the VIPER"
This desktop device was
developed and optimised precisely according
to the wishes of our customers.
High power with integrated cooling and a compact design make this
laser unique!
Miniature Nephroscopes
RICHARD WOLF GmbH · 75434 Knittlingen · PF 1164 · Telephone +49 70 43 35-0 · Telefax +49 70 43 35-300 · GERMANY · [email protected] · www.richard-wolf.com
AUSTRIA
·
BELGIUM / NETHERLANDS
·
FRANCE
·
GERMANY
·
INDIA
·
U.A.E.
·
UK
·
USA
Info / Service-Nr.101.07 / www.stuetzlepartner.de
Semi-rigid Uretero-Renoscopes
Miscellaneous
Training course in the Anatomical Institute Heidelberg
Workshop for Arthroscopy of the Hand and Endoscopically
Assisted Decompression of the Ulnar Nerve
The first training course on endoscopically assisted decompression of the
ulnar nerve took place on June 5 and 6,
2009 in conjunction with a course on
arthroscopy of the hand in the Anatomical Institute Heidelberg. This training
course was supported by Prof. Dr. Peter
Hahn (Vulpius hospital, Bad Rappenau)
and his team.
The first day was devoted solely to
arthroscopy of the hand first in theory
and then in practice with exercises on
specimens. On the second day, the
participants had the chance of training
in the new endoscopic technique of
decompression of the ulnar nerve. After
carpal tunnel syndrome, decompression
of the ulnar nerve is the second most
common nerve compression. With our
new set, such nerve disease can be eliminated simply and quickly with a
small incision at the elbow. In contrast
to open operating methods, the incision
at the elbow is only approximately
2 cm long. Starting from this, decompression is performed along the upper
arm and lower arm entirely endoscopically. This results in a short rehabilitation time for patients and minimum
scarring.
Due to the increasing demand for this
endoscopic operating method, two
courses are planned for the coming
year.
Nadina Krauß / Dirk Göthel
New functions improve the core OR system
Continuous further Development
of the core OR
In view of the constantly growing demands on medical engineering and
the increasing standards required of
an integrated OR, new functions and
further integration of individual devices are continuously in development
at Richard Wolf. Years of experience
and close cooperation with surgeons
have contributed to making our integrated OR system even more ergonomic and efficient to meet exacting customer expectations. With the further
development of the core integration
module for serial devices, OR lighting
and cameras from Trumpf, Berchtold,
Dräger, KLS Martin and Maquet can
now be integrated in the core OR.
Integration of the HF unit from Erbe
6
(type VIO 300D) is also now possible
thanks to a core integration module
for CAN devices.
Both modules allow voice and touchscreen-controlled operation of the individual components.
The user interface of the touchscreen
monitor has also undergone a complete graphic redesign. The addition of
new operator elements makes it easier
and faster to select the ever increasing
range of device functions. The status
area has also been fully revised and
now offers the user a clearer overview
of the most important device parameters. This guarantees smooth adaptation to the relevant OR situation.
New user interface of the touchscreen monitor
These requirements also mean adaptations to and updating of the "core.software". The latest version, Release
4.0, is now available.
Axel Keller
New Products
Preview: FRAMELESS – biopsy system without stereotactic frame
In cases of lesions in the head, a biopsy
is often taken from the patient prior to surgery to be able to define the stage of the
disease in advance and to allow planning
of the therapy options. Such intracranial
biopsies were performed previously with a
very complicated procedure involving a
stereotactic frame. This procedure is very
unpleasant for the patient and takes a
long time to perform.
With the new Richard Wolf FRAMELESS
biopsy system, such intracranial biopsies
are possible in conjunction with any neurosurgical navigation system without the
use of a stereotactic frame. The surgeon
has various biopsy forceps and suction
biopsy needles available to take the biopsy. A special catheter guide allows the
subsequent insertion of a catheter for drainage or application of medication.
The new FRAMELESS instrument set will
be available throughout Germany as of
September 2009.
Nadina Krauss / Dirk Göthel
TECAM-3-USB / Why laborious when simple works as well?
Industrial customers require compact solutions and demand high quality – at the
same time, they also want the results
available on a PC or on the Internet immediately. The Richard Wolf technoscope
business area has put the market demands
into practice and in May presented the
technical endo-camera TECAM-3 at CONTROL in Stuttgart, the largest quality trade
fair in Europe. At first sight, the innovative
camera looks little different from a traditional
camera head. But the new camera no
longer needs a separate controller: there is
space in the head for the entire camera
electronics and an additional USB converter.
There are three buttons on the head with
which the essential functions brightness,
remote and white balance can be controlled.
The trick: The TECAM-3 operates without an
additional power supply directly from the
USB port of almost any PC which then
serves as an inexpensive monitor and
storage unit.
The simple display software with expanded
camera function that proved itself with the
compact VIPAQ videoscope (manual brightness, mirroring, gamma correction etc.) is
also compatible with the TECAM-3. If classic methods are preferred – the TECAM-3
also supplies S-video pictures for display on
any traditional monitor - and even in the
opinion of our video developer, they are
every bit as good as with a
5512.
And the best to finish:
Doing without
a separate
controller with
its own housing makes
the TECAM-3 significantly
cheaper. Three customer benefits in one - compactness, direct
USB mode and cost savings. It makes no
surprise that even with the serious crisis in
the automobile and engineering industries
the first product batch of the TECAM-3 had
already been snapped up even before it had
gone to final assembly.
Dr. W. Ohnesorge
"The Cyclops" the extremely stable and compatible optical grasping forceps for pneumology
Pneumology (examination of the lung) and
oesophagoscopy (endoscopy of the oesophagus) make high demands on both
physicians and the instrument set, especially when tissue, foreign bodies and
secretions need to be extracted or stents
placed in position. For such situations,
Richard Wolf has now introduced the optical
grasping forceps 3XL "The Cyclops" onto the
market. With the stable, rigid forceps,
surgeons can grasp, manipulate and extract
objects in the bronchi or oesophagus under
optical control. The many years of experience of Dr. Günther Reichle of the Lung
Hospital Hemer contributed significantly to
the development. Because the forceps is
extremely stable, it has advantages over
flexible and thinner instruments. The centrally located 5.5 mm telescope allows a
extremely good and precise view and provides convincing mechanical stability. This
is supported by the "wrap technology" with
an internal telescope patented by Richard
Wolf. And last but not least, "the Cyclops" is
also highly compatible, both with established telescopes as well as all bronchoscope, tracheoscope and oesophagoscope
tubes with a minimum diameter of 10.6 mm
and a total length under 435 mm.
Birgit Bauer
7
Meeting Points ✔ Fairs
✔ Congresses
✔ Workshops
✔ Events
Shock Wave Corner • Shock Wave Corner • Shock Wave Corner • Shock Wave Corner • Shock Wave Corner •
Congresses 2009
September
01. - 02.09.
09. - 12.09.
12. - 16.09.
17. - 19.09.
16. - 19.09.
23. - 24.09.
12th Congress of Asian Federation of Coloproctology
Delhi / India
8th German Endometriosis Congress
Münster / Germany
European Respiratory Society (ERS)
Vienna / Austria
26th Congress of the Workgroup for Arthroscopy (AGA)
Leipzig / Germany
61st Annual Meeting of the German Association for Urology (DGU) Dresden / Germany
9th Lower Saxony Symposium for Nurses and Ancillary Staff
Braunschweig / Germany
October
04. - 09.10.
07. - 10.10.
08. - 10.10.
08. - 10.10.
24. - 30.10.
28. - 31.10.
XIX FIGO World Congress
10th World Congress of Sterilization Forum (WFHSS)
50th Congress of the German Society for Hand Surgery
18th Annual Meeting of the German Society for Thoracic Surgery
19th World Congress of Neurology
18th Annual Congress of the European Society of
Gynaecological Endoscopy
Cape Town / South Africa
Kreta / Greece
Tübingen / Germany
Augsburg / Germany
Bangkok / Thailand
Florence / Italy
Workshops 2009
October
05. - 09.10.
26. - 30.10.
TEM Workshop
TEM Workshop
Knittlingen / Germany
Knittlingen / Germany
P 3000 at the AUA / Chicago
Through our marketing partner for lithotriptors UMS in the USA, we presented our
PiezoLith 3000 at the AUA from April 25 28 2009. During his visit, Peter Vallon,
manager of ESWL / ESWT / TPST was able
to experience the great interest of the visitors
at first hand, in particular in our PiezoLith
3000. In the USA, UMS has 30 Richard Wolf
PiezoLith 3000 units in mobile service
since most hospitals there work with lithotriptors on a rental basis.
Peter Vallon
With a truck as the "ice breaker", our
marketing partner UMS presented the
PiezoLith 3000 at the AUA in Chicago
Interview • Interview • Interview • Interview • Interview • Interview • Interview • Interview • Interview • Interview • Interview • Interview • Interview • Interview • Interview • Interview • Interview • Interview
Our Web Presence makes a good Impression
visited daily by 530 users, this means
"16573" users from May 26, 2009 to
June 26, 2009. These visitors can be
divided into our own Wolves, dealers,
competitors, customers and people looking for work. We have 768 registered
users in the login area who download
brochures, user instructions, posters and
catalogues. Just a brief comment on the
competitors. Karl Storz looks in 18 times
a month, Johnson / Johnson 17 times,
Tyco 15 times and Olympus 13 times.
RWN: How long does a visitor stay on
average and which are the top pages?
Mr. Spitzmüller: In total, we observed our
Web site for 21 hours and 10 minutes.
The visiting time for the top ten pages is
between 20 minutes and 6 minutes. if
we evaluate the time spent over the entire
site, this represents 1.33 minutes per
page visited. The top pages in June were
Careers, Endoscopy, core, Login / Brochures, Worldwide, Shock Wave, Service,
Veterinary and Surgery.
RWN: What feedback do you get from
your work?
Mr. Spitzmüller: People often talk to me
about the Web site and the feedback is
definitely positive. The company management and our dealers are also very appreciative of our work. One example of this is
the adapted page for our presence in the
USA. This is an important step to achieve
a uniform design for all our subsidiaries
in the World Wide Web.
RWN: How important is the Web site for
Richard Wolf GmbH?
Mr. Spitzmüller: The Web site serves as a
source of information and, first and foremost, represents our company, its products and services. In future, it will serve
even more as platform for customers and
dealers to cement and optimise their relationship to us. A further important aspect
is the future use of the Internet as an additional marketing path.
RWN: What would you like to see in the
future?
Mr. Spitzmüller: For the future, I would like
to see a continuation of the many creative
ideas, proposals and suggestions so that
the Internet site can be continuously
improved and made more attractive for
the various user groups.
Imprint: RICHARD WOLF NEWS, issue 03/2009, RICHARD WOLF GmbH magazine. Responsible for the content: Management board,Marketing, sales and administration.
Editorial articles: Alfons Notheis, Maik Bareis, Birgit Bauer, Stefan Gillé, Dirk Göthel, Stefan Heffner, Axel Keller, Nadina Krauß, Peter Vallon, Dr. Wolfgang Ohnesorge.
Compilation and production: Stützle & Partner GmbH, D-76189 Karlsruhe, e-mail: [email protected], www.stuetzlepartner.de. Print: Druckerei Stober, Karlsruhe.
RICHARD WOLF GmbH · 75434 Knittlingen · PF 1164 · Phone +49 70 43 35-0 · Fax +49 70 43 35-300 · [email protected] · www.richard-wolf.com
31.07.2009
RWN: How long have we had the Web
site and how much work is involved
maintaining it?
Mr. Spitzmüller: The Web site exists in its
present design since mid 2007 and it is
in a constant process of development,
revision and improvement. The domain
www.richard-wolf.com was registered 9
years and 8 months ago. I have been
responsible for our Web presence since
the middle of
2004. Its maintenance is divided into various
editorial areas
and involves a
lot work depending on the current topicality of
the particular
area. One large
part of the work
is the management of registered users for the protected
login area. Updating a total of 508 pages
in two languages is also a challenge.
RWN: Who visits the site?
Mr. Spitzmüller: On average the site is